Food & Drink
A Passion for Latin: Peachtree Corners’ Newest Latin American Restaurant
It was a sunny and warm spring day when I pulled up to Latin Fresh on South Old Peachtree Road. Pops of color alluded to the tropical vibe I was about to encounter in this charming and innovative restaurant.
Latin Fresh, open only since January 24, 2022, is a restaurant unlike any other in the area. Offering traditional dishes that hail from Latin American countries such as Brazil, Peru, Colombia and Venezuela, the menu is fresh, bold and creative.
For many Southerners, Latin American food might be synonymous with burritos, tacos and other Mexican or Tex-Mex dishes. That’s something that the family behind Latin Fresh wants to change.
“I realized there were a lot of Mexican restaurants,” said David Aaron who co-owns the restaurant with his fiancé Juanita and his parents Jay and Ofelia. Aaron, who recently moved to Peachtree Corners from Colombia, hopes to provide a menu that not only speaks to his personal passion for Latin cuisine but also offers an opportunity for locals to expand their palates.
A variety of flavors and experiences
“No Latin American country is exactly the same; we are all full of colors, cultures, music, traditions, dialects, all across Latin America. Latin America is composed of Central America, the Caribbean, South America and every single country is completely different,” Aaron explained.
Fortunate enough to travel extensively, Aaron has been able to see firsthand the variety of cuisines in the 33 countries that comprise Latin America. “The food in Colombia on the east side is completely different to that on the west, the south or the north side,” he said. “It’s completely different, and that’s just one country.”
Aaron, a chef who has been working in the restaurant industry for 21 years, has cooked in settings that range from cafeterias to Michelin Star restaurants. He grew up in Miami with his parents and a large, vibrant family.
Aaron’s father Jay was a pilot and when he retired, he opened a restaurant. He used his cooking skills to raise money for foundations he cared about as well as feeding his large family from his home kitchen.
“We had something like 70 first cousins, my mother has 15 siblings,” said Aaron. “We always had people coming to the house and my father was always cooking, trying different things, always homey foods and done from scratch. If he wanted a tomato sauce, he would cut the tomato and make it himself.”
Beyond his father’s obvious love for cooking, Aaron noted the financial element to making food from scratch. If you’re buying ingredients, as opposed to prepared goods, you can often stretch your dollar to create larger batches of food which is essential when you’re cooking for dozens of people on a given day.
“I have never been to cooking school, never ever, just learned from my mom,” explained Jay Aaron, David’s father. “When I came here, I was 20 years old. I never cooked in my house, but when my mom came here and saw that I was cooking, she couldn’t believe it. I like it. I really enjoy it, it’s really important that I enjoy whatever I do.”
The road to Peachtree Corners
At the onset of the pandemic, David Aaron was working in Miami and his catering business took a huge hit due to canceled events and ongoing shutdowns. As a result, he relocated to Colombia where he took a more hands-on approach in one the restaurants owned by his restaurant group.
While this restaurant in Colombia was incredibly successful, he and his fiancé Juanita Mesa decided they wanted to find somewhere in the States to settle down. Juanita’s background in hospitality — which led her to live in Australia, South Africa, Spain, London, Canada — and her ability to speak five languages has offered her a unique perspective, and it was with careful consideration that she chose this area.
Considering it to be family-friendly and inviting, they saw the area was also ripe for a dynamic Latin restaurant concept. “I think what’s special about it is it’s family,” Juanita explained. “It’s what Latin America is all about; we are all about having our family together. David and his parents, you can’t get closer to family than that. His sister lives 40 minutes away and having that support of being able to ask questions — they know the area — that was super important to us.”
Aaron’s parents relocated from Miami to be closer to their family and grandkids here and are deeply involved in the venture.
The feel and flavors of home
“The idea behind Latin Fresh is that everything is fresh, everything is cooked from scratch,” said Aaron. Customers are able to choose a base, a protein, a side and a couple of sauces. “In Latin America you drench everything in sauces,” Aaron explained with a laugh.
Whether you prefer an empanada, a bowl or a wrap, you can craft a unique and delectable dish with flavors you may have never experienced before. Friendly and knowledgeable staff are there to walk you through all the different options, explaining the ingredients and origins of all the menu items to find a dish you’re sure to love.
“It’s very homey flavors to us, which we know is probably not homey to our customers,” said Juanita. “We want people to be able to come here and taste things and feel at home like when we went into our mom’s kitchens growing up. Having that, not only in the food but also the service, to have people who can approach you like family, like a friend, to be able to ask questions.”
Describing such a varied menu can be tough, but Aaron considers it a kind of Latin American soul food. “It’s food that warms the heart.”
In fact, the very design and aesthetics of the restaurant have been chosen to evoke a familiar feeling, like that of walking into a Latin friend’s house. Along one wall, a large mural was painted by a Colombian artist who the team flew in. The opposite wall is covered with wooden planks in colors that were carefully chosen to be light, bright and joyous.
Family owned and operated, they hope that Latin Fresh is approachable, cozy and comfortable, both for local Latin neighbors and those unfamiliar with Latin American cuisine.
A fresh, family concept
Another key tenet of the Latin Fresh concept is sustainability. All of the restaurant’s furniture was refurbished, and they source their food and juices locally and from independent farmers whenever possible. Even their plates, forks and cups are all ethically made from compostable materials.
“Fresh is the concept; we don’t use canned products, preservatives or GMOs. We are big on that,” said Aaron. “I’m a big vegan activist; I think it’s the future of food. All our bases and sides are vegan, and then we have three vegan protein options.”
A family affair, it is not uncommon to see Aaron’s father working in the kitchen, his mother ensuring everything is just right on the line, Juanita manning the phones and answering questions. “To serve people is my favorite,” said Aaron’s mother Ofelia.
If you’re fortunate enough to meet the family, you’ll find they are friendly and approachable, ready to offer unique insight to their one-of-a-kind menu.
During my visit I was fortunate enough to be able to sample several dishes, and I have to say that they were each incredibly unique, flavorful and delicious. Every ingredient, though vastly different in origin and preparation, was so thoughtfully prepared it seemed as though they were destined to be paired with one another.
The drinks, made from tropical fruits — many of which I had never tried before — were delightful. I found myself cycling through the offerings, sampling sauces and going back for seconds of every dish. Thoroughly stuffed and feeling the love, I headed home with several boxes of delectable Latin soul food. What an experience.
Peachtree Corners is truly lucky to have Latin Fresh in the neighborhood.
For more information visit latinfreshgroup.com
If you’ve been to or near the Forum in the past few months, you’ve probably noticed cranes and construction crews. The anticipation of the first phase of renovation of the 22-year-old retail center has left a lot of Peachtree Corners residents as well as nearby patrons excited to see changes.
The Forum administration invited the media for a hard hat tour on July 17. The event showcased the redevelopment progress ahead of The Plaza’s grand opening on Aug. 8.
Scrumptious bites incoming
Executives from the development and leasing teams joined on-site management and led attendees around the new central gathering space, guest amenities and Politan Row, the newly created 10,000-square-foot food hall.
Dining concepts from veterans at Sheesh, Twenty-Six Thai and newbie Gekko Kitchen were the first food vendors announced for the space, which is expected to open in January.
“We can’t wait to introduce the Peachtree Corners community to our food hall experience,” said Politan Group CEO Will Donaldson in a news release. “Every detail from the design to the bar program to the cuisine is thoughtfully curated to inspire guests to not only mingle with one another but to connect with our incredible restaurateurs and discover new favorites.”
During the tour, Donaldson explained that eventually there will be seven different global cuisines in the Politan Row food court at the Forum featuring well-known and up-and-coming local talent. Once complete there will be a central bar, a private event venue and a covered outdoor patio.
“One of the things that we’re excited about is this unique design that we’ve come up with, that’s very specific to this area,” he said. “We’ll be open seven days a week for lunch and dinner. Whether you’re with a group for lunch or with your family, it works great for multiple settings.”
Twenty-six Thai owner Niki Pattharakositkul said the restaurant will work with local vendors to source the freshest meats and produce possible.
“There are certain types of produce and protein we try to source locally, but sauces and the more exotic produce and herbs, we have to import from Thailand,” she said. “Our brand is trying to move towards doing things locally and sustainably.”
Working with organizations such as Georgia Grown limits the use of large food distribution companies. Since starting Twenty-six Thai in 2016, Pattharakositkul has launched seven locations across metro Atlanta, including at Politan Row’s Ashford Lane and Colony Square.
The eatery describes itself as an “authentic wok-fired Southeast Asia-inspired menu featuring items such as pad Thai, pad see ewe and classic drunken noodles.”
Sheesh, a Mediterranean concept that uses simple, wholesome ingredients prepared with unique spices and blends, is run by corporate executive chef Charlie Sunyapong and director of operations Raquel Stalcup. The two are also members of the group behind full-service restaurants Stäge at Town Center and Pêche at the Forum.
The popularity of those suburban concepts has already taken off. With Sheesh, they’re looking to do something different.
“There are going to be some things that are unique to Sheesh that you’re not going to get at the other places,” said Sunyapong. “You’re not getting a whole restaurant; this is quicker fare.”
Gekko Kitchen, a former food truck transformed into a hibachi and ramen experience, will be serving fresh, fast bowls that are more colorful and lighter than traditional hibachi fare.
Gathering spots
Development Manager Nick Lombardo explained that NAP is moving away from building big construction projects from scratch like Colony Square in Midtown Atlanta and Avalon in Alpharetta.
“As a company, North American Properties pivoted around 2020 from building big ground-up construction to more redevelopment with already existing properties,” he said. “With the thought of great assets that just need a little more attention Infused into them to create value, we bought the Forum in 2022.”
He said that value-add propositions done at The Forum will create a more walkable center.
“Trying to compete with the internet on convenience is a very tough task, so the way we differentiate is by experiences,” he said. “We host between 150 to 200 events every year. We have things like concerts, wellness and fitness events and we have child playtime events. Our marketing team does a great job and they’re the differentiator when it comes to what makes our property stand out.”
By the first week of August, a large gathering space will be unveiled in the central area of the property between Pottery Barn and seafood restaurant Pêche. It will have a nine-foot LED screen capable of hosting movie nights and sports viewing. There will also be musical performances featuring local artists.
“We’re not in competition with Town Center,” said Charlotte Hinton, marketing manager at The Forum. “Town Center has gates like a real music festival and we’re more like a ‘chill and enjoy the music’ vibe where you can grab a beer and hang out or maybe kind of walk around.”
The smaller space and artificial turf are unlike the Town Center space where attendees spread blankets and bring chairs. The Forum will have furniture and seating in the space so folks can just gather and either enjoy time with family or partake in events.
The Forum will also offer valet parking on a limited schedule at that end of the property.
More improvements
Although the construction equipment will have moved out, the jewel box building will house a yet-to-be-named restaurant that will open early next year.
“We’re pretty much done with what we’re doing as far as landlord work,” said Lombardo. “We ask our tenants to bring their brand and their design and their material pallet and put that on the building to express their brand identity. They know their brand better than we do. They know how to best design their building and how it functions and works.”
It’s the same process with retail stores, he added.
“We always ask all of our new tenants to come in here when they’re building their storefront,” he said. “They’re not just selling their clothes; they’re selling a lifestyle in the brand so we ask them to push their brand out to the street.”
Even with the new spaces, there will be no shortage of parking, Lombardo added. “There’s plenty of parking behind these buildings,” he said pointing toward Pêche. “What we’ve done is enhance the connectivity to those areas. We’ve redone this breezeway and we’re adding lighting and connecting the parking lot to the main boulevard here. The goal is to replace cars with people and activity and bring a sense of community to the property.”
The Taste of Peachtree Corners has been in the works for years, but the COVID-19 pandemic put many key events on hold for the Peachtree Corners Business Association (PCBA).
But luckily this year, the dedicated staff of volunteers successfully executed a memorable event and introduced a lot of local business owners to their neighboring restaurants and caterers.
As I walked up to the Community Chest Room at Peachtree Corners City Hall on June 27, there was a line outside the door. I later found out that over 100 people had registered to attend the event. I got checked in quickly and was faced with a “passport” of 10 Peachtree Corners restaurants serving everything from high-end bakery items to good old-fashioned barbecue, and modern twists on seafood and American cuisines.
Let’s talk about the food
The idea was to visit all 10 restaurants and collect stars while trying samples and small plates. My first stop was Firebirds Wood Fired Grill, and they had my favorite – homemade chips and queso. The queso was smoky and mildly spicy with a great depth of flavor. What a great start. Next up was Chopt. Creative Salad Co. I had never heard of this restaurant before, but they blew me away with a perfect amuse-bouche of cherry tomato, pesto, mozzarella, and olive oil. These guys understand simple and fresh Mediterranean flavors.
The folks from Marlow’s Tavern were also on-site serving shrimp and grits with jalapeno, spinach and tomato beurre blanc. This is definitely the style of elevated food I’ve come to expect from Marlow’s. And as a nice touch, they prepared a refreshing blueberry cocktail.
Another familiar face was set up on the other side of the room. J.R.’s Log House Restaurant served southern favorites like pulled pork sliders, baked beans and mac n’ cheese. I couldn’t pass this one up. The pulled pork was tender, tangy and saucy. Exactly what I want from a barbecue. Lazy Dog’s table really impressed me with its presentation. The tuna cup with rice, avocado and chili with chips on the side, was a real stunner.
Moe’s Southwest Grill was also on-site handing out tasty tequila lime chicken with rice, avocado, and black beans. This super hearty and comforting entrée was followed by a seafood course from PECHE Modern Coastal. Crab cakes with a croissant pinwheel, roasted garlic and lemon aioli and arugula were on the menu and the flavor combinations were simply fantastic.
PECHE’s sister restaurant STAGE Kitchen & Bar was next door offering a tuna and salmon tostada with avocado, eel sauce, spicy mayo, and cilantro. This was easily one of my favorite bites of the night. The tostada was crunchy and light with clean and bright flavors. No kidding, I could probably eat this every day for lunch.
I moved on the Smoke’s Family Catering and owner Phillip Smoke had whipped up enough barbecue to feed an army. I had the pleasure of trying the smoked chicken with potato salad and it was the perfect pairing. Last but not least: dessert. I capped off the evening with a beautiful chocolate ganache-filled croissant with perfect lamination and flaky texture.
The inspiration behind the event
With a (very) full stomach, I caught up with PCBA President Lisa Proctor to talk about the event.
“We knew that COVID was really hard on a lot of our restaurants to get people back in,” said Proctor. “We wanted to do it in June because we wanted to celebrate our military. Everybody remembers them maybe on Memorial Day or different things, but June is the 80th anniversary of D-Day.”
“The military is always close to our heart,” she added. “We’re also very proud of our restaurants. They all have gone above and beyond.”
Tonight, the PCBA was honoring the Armed Forces and its brave veterans while bestowing two donation checks to very worthy causes.
The first check for $500 went to Folds of Honor. Since 2007, Folds of Honor has provided life-changing scholarships to the spouses and children of America’s fallen or disabled military. And now, their mission expands to the families of America’s first responders.
The second check for $500 was given to Light Up the Corners, a 501(c)(3) volunteer organization with an annual glowing, flashing, blinking, shining, nighttime running party and fundraiser in one. All proceeds from the event go to benefit less fortunate children and families in the Peachtree Corners community who are struggling by giving them the chance to participate in life-enhancing programs and activities at the Fowler YMCA.
Over the past 12 years, the PCBA has awarded 19 scholarships and donated more than $156,000+ back to the Peachtree Corners community.
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