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Consulting Firm Focuses on Procurement Cost Optimization 

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left, Tom Beatty, Brian Houpt and Brent Eiland, taken at ISG’s 20th anniversary party at The Sanctuary Hotel at Kiawah Island in South Carolina (Photos Courtesy of Insight Sourcing Group)

Insight Sourcing Group celebrates 20 years of serving clients and preserving history.

Unless they are part of a company looking to trim operating costs, most people probably don’t quite know what a business focused on strategic sourcing, cost optimization and procurement operational transformation does. That’s what Insight Sourcing Group has done for more than 20 years from its headquarters in Peachtree Corners.

“We go into companies and look at what they spend money on other than payroll, and we determine ways to take out the cost, often through supplier negotiations,” said Tom Beaty, Insight Sourcing Group founder and CEO.

“We have a couple of different businesses, but the main one is a consulting firm, and we’re the largest consulting firm of this kind of specialized procurement,” he explained. “Strategic sourcing is that process where we get bids from suppliers and negotiate and establish contracts for customers. …We did over 1,000 projects last year.”

Company group shot at the 2021 Holiday Party at The Fox Theatre in Atlanta

Among the company’s clients are major corporations like Genuine Parts, Meta (formerly Facebook), Under Armour, Freddie Mac and Cox Media. Besides being the biggest company of its kind, Insight Sourcing Group is one of the best. It has garnered numerous accolades since its founding.

“We have … tons of customers and almost all of them would be name brands like lulemon and large manufacturers,” Beaty said. “Normally a big part of their revenue goes back out the doors to vendors — something they haven’t focused on in the past. When you’re growing a lot, it’s something you may neglect and then that growth is a little harder.”

Insight Sourcing Group announced 20% firmwide growth in 2022, with 84 new team members added, of whom 23 joined as part of an acquisition. The team drove more than $1.2 billion in contracted savings for the 243 clients served firmwide over the course of the year, completing 1,199 procurement and sourcing projects in 2022, according to information provided by the company.

Insight Sourcing Group has registered growth every year since its founding in 2002, resulting in recognition by Consulting Magazine, which included the firm as No. 24 on its list of Fastest-Growing Private Companies for 2022. Other notable awards for the year include Insight Sourcing Group’s seventh consecutive year on Forbes’s list of America’s Best Management Consulting Firms and its 15th consecutive year on Atlanta Business Chronicle’s list of Best Places to Work in Atlanta.

Good for environment, good for diversity

Perhaps the cherry on top is the Insight Energy initiative that delivers customized energy and sustainability solutions to reduce costs, manage risk and improve competitive position. It realized an $8 billion client energy spend under management for 245 energy and sustainability clients and an impressive 94% client retention rate.

The year also marked Insight Sourcing Group’s public commitment to a goal of 100% renewable energy by 2030.

“Through our energy management business …we go into companies and …help them actively manage gas and electricity, and then we have a green sustainability practice. We go in and we help convert carbon energy spend to green spend,” Beaty said. “A lot of our clients have [Environmental Social and Governance] goals that relate to green energy.”

Besides helping its clients become more ecologically friendly, Insight helps them work with more women-based and minority-based vendors. The company recently helped a large private equity firm that owns many other companies achieve $2 billion in diverse spending. And Insight was the engine that made the accomplishment possible. 

In 2022, the firm’s supplier diversity practice achieved an $18 billion spend prioritized for diversity impact, supported 78 corporate supplier diversity programs and increased each client’s supplier diversity investment by an average of 2.4 times.

Giving back through history

With all those major achievements that enhance businesses, Insight also works hard to give back to the community. Perhaps its greatest philanthropic achievement is the project that records oral history of combat veterans called the Witness to War Foundation.

A year before launching Insight Sourcing Group, Beaty discovered a group of 150 veterans called the Atlanta World War II Roundtable who met monthly to share their war experiences.

Growing up with a fascination for WWII, and later for combat in general, Beaty couldn’t believe that all this rich history wasn’t being preserved. He bought a video camera and launched the Witness to War Foundation in his spare time, despite having no video or audio expertise.

“In 2001, I started interviewing combat veterans …to capture their stories to preserve them for the history as well as for their families and for them,” said Beaty, who is not a veteran himself. “We have a website with over 1,000 war stories on it now.”

The footage will eventually be part of a collection in the Library of Congress. The organization also supplies footage for documentaries and museums as well as other projects. It’s the largest oral history preservation organization of its kind in this country, attending about 20 different military unit reunions a year.

“We’ve done over 3000 interviews, including Senator Bob Dole,” said Beaty. “But we mainly focus on everyday heroes, and we’ve done a bunch of Peachtree Corners veterans.”

Insight was also a major contributor the Peachtree Corners Veterans Memorial in Town Center. It sponsored one of the six statues in the structure.

“There’s a proverb …that says, “When an old person dies, a library burns.” Losing the stories of veterans is kind of the same thing,” said Beaty. “That’s why this is so important.”

Learn more about Insight Sourcing Group at insightsourcing.com.

Arlinda Smith Broady is part of the Boomerang Generation of Blacks that moved back to the South after their ancestors moved North. With approximately three decades of journalism experience (she doesn't look it), she's worked in tiny, minority-based newsrooms to major metropolitans. At every endeavor she brings professionalism, passion, pluck, and the desire to spread the news to the people.

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BRACK: Peachtree Corners to lose Peterbrooke Chocolatier

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Scottt Gottuso and Geoffrey Wilson.
Scottt Gottuso and Geoffrey Wilson. Photo provided.

Peachtree Corners will soon lose one of its most iconic, popular and tasty businesses.

Peterbrooke Chocolatier, run by Geoffrey Wilson and Scott Gottuso, has been told by Peachtree Forum landlords, North American Properties and Nuveen Real Estate, that its lease will not be renewed. The last day of business will be July 25.

Meanwhile, Peachtree Forum is getting several new stores. They include Kendra Scott, Sucre, and The NOW Massage. Previously announced were Alloy Personal Training, Cookie Fix, Gallery Anderson Smith, Giulia, Lovesac, Nando’s Peri-Peri and Stretchlab. Wilson adds: “We are not in their big picture.”

Wilson has operated Peterbrooke at the Peachtree Forum for 14 years and Gottuso has been there nine years. They have made the chocolatier profitable and doubled sales. Wilson says: “We turned it around through community involvement and made relationships. We worked with the schools, gave donations, did a lot in the community, and made a difference. We produce most everything we sell in the shop, so it’s labor intensive. We make European-style chocolate treats from scratch from the very best ingredients, package it, make gift baskets, and also sell a lot of gelato.”

Key items include truffles, hand-made caramels, cherry cordials, chocolate-covered cookies and pretzels and strawberries hand-dipped in their own blend of chocolates. (They are all good!) One of Wilson’s and Gottuso’s most iconic products is chocolate popcorn. Once you try it, regular popcorn is tasteless. “We sell a lot of it.” Wilson adds: “Gelato sales have carried us in the summertime, since there are not many chocolate holidays in the summer.”

Peterbrooke now has five employees, and would like to have 10, but it is difficult to hire people with the skills in chocolatiering. A key part of its business is corporate companies, such as Delta Air Lines and Capital Insight. The Peachtree Corners’ Peterbrooke has corporate customers as far away as Cleveland, Ohio.

The operators were surprised when the Forum owners did not renew its five year lease. “The big decisions were made in Charlotte or Cincinnati, not locally,” Wilson feels. “We were no longer in their big picture. They want new and glitzy, shiny, fancy and trendy.”

The operators plan to start their own chocolate company, to be called “Scoffrey,” and initially sell online, plus have pop-up locations during holidays, and possibly have a booth in other merchants’ stores on occasions.

“Whatever we do would look different. We might rent a space somewhere close by so that people can still have the good chocolate experience with us, but we won’t have a regular audience walking by.”

Another element: the price of chocolate futures has spiked this year, with a bad crop production year. Wilson says: “That is key to our business and a huge cost increase. That doesn’t help.”

Wilson adds that the forced closing of the Peterbrooke location “is something like the death of a friend. But you go to the funeral and to the wake, and in six months or a year, It won’t be so bad.”

Have a comment?  Send to: elliott@elliottbrack

Written by Elliott Brack

This material is presented with permission from Elliott Brack’s GwinnettForum, an online site published Tuesdays and Fridays. To become better informed about Gwinnett, subscribe (at no cost) at GwinnettForum

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North American Properties Revitalizes Avenue East Cobb

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North American Properties (NAP) has revamped the Avenue East Cobb shopping center in Marietta, boosting its appeal to suburban residents.
The Andrews Brothers performing at Avenue East Cobb via Instagram @avenueeastcobb

North American Properties (NAP) has revamped the Avenue East Cobb shopping center in Marietta, boosting its appeal to suburban residents seeking a more urban lifestyle. Now, it’s being honored as part of the Atlanta Business Chronicle‘s “Best in Atlanta Real Estate” coverage.

NAP is known for transforming properties like Atlantic Station, Colony Square and The Forum.

According to the Atlanta Business Chronicle, the redevelopment involved demolishing part of the main building to build a public plaza with a stage surrounded by restaurant patios.

A new concierge facility was also added, including a canopy for drop-offs. Additionally, smaller retail buildings were created for standalone tenants. The business mix was updated to include names like Warby Parker, Lululemon and Peach State Pizza.

NAP also increased community engagement by partnering with at least 10 local organizations for social events. These efforts have proven successful. Over the last two years, Avenue East Cobb has seen a 36% increase in sales per square foot thanks to a major rise in foot traffic.

More news from North American Properties can be found here.

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North American Properties Secures 3 New Brands for The Forum

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North American Properties (NAP) and Nuveen Real Estate announced three new businesses are planting flags at The Forum Peachtree Corners.
Sucré – A Sweet Boutique

North American Properties (NAP) and Nuveen Real Estate announced three new businesses coming to The Forum Peachtree Corners (The Forum). The new brands include Kendra Scott, Sucré, and The NOW Massage.

“We’re excited to keep expanding our merchandising mix with more experiential concepts that motivate guests to extend their time on property. In addition to these new leases, several tenants are on track to open over the next few months, and we can’t wait to see the impact,” said Brooke Massey, director of leasing at NAP.

Here are the latest deals to be signed at The Forum:

Kendra Scott ­­– Known for its plethora of accessories and customizable Color Bar experience, jewelry brand Kendra Scott blends classic designs with modern sophistication. Kendra Scott jewelry celebrates individuality and self-expression.

The growing brand has also donated over $50 million to local, national and international causes since its launch in 2010. The 2,284-square-foot space, situated next to Lovesac, opens later this spring, marking the retailer’s fourth location in the NAP portfolio.

Sucré – Founded in New Orleans, Sucré is a gourmet patisserie known for its macarons, gelato and other handmade, French-inspired desserts.

The sweet boutique will occupy a 1,718-square-foot space on the north end of the property and is slated to open later this year. Georgia is the brand’s first out-of-state venture, with The Forum being its third metro Atlanta location and eighth overall.

The NOW Massage – This brand is helping people discover the healing benefits of massage therapy.

The customizable menu offers guests three signature massage styles and a variety of exclusive enhancements like Deep Tissue, Herbal Heat Therapy, Hemp Calm Balm, Gua Sha, Gliding Cupping and more. Located near Mojito’s, the 2,414-square-foot massage boutique debuts late summer. 

These businesses join:

 Alloy Personal Training (opening this month),
Cookie Fix (open),
Gallery Anderson Smith (opening this month),
Giulia (opening this spring),
Lovesac (open),
Nando’s Peri-Peri (coming winter 2024), and
Stretchlab (open).

Since acquiring the property in March 2022, NAP has executed 39 deals with new, existing and temporary tenants alike.

To stay up to date on the latest happenings at The Forum, follow on Facebook Instagram, and X or visit theforumpeachtree.com.

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