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Shadow-Soft Joins Curiosity Lab as Startup Program Partner 

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Peachtree Corners announced that Shadow-Soft has joined Curiosity Lab as a Startup Program partner, providing additional resources for startups in the lab’s incubation program. Shadow-Soft specializes in helping companies modernize their infrastructure and applications with containers, Kubernetes, and the cloud for scale, speed, and cost.

“As an Atlanta technology leader, we are always looking to support companies as they grow and scale. We use proven methodologies to make sure people know where to start, identify a clear path forward and understand what open-source tools to use so they can start small, think big, and act fast,” said Shadow-Soft Vice President Nick Marcarelli.

“This aligns perfectly with companies at Curiosity Lab as they begin to grow their businesses. At times it can be overwhelming for growing companies to build a stable, reliable, and secure environment. We can provide the architectural insights and engineering knowledge necessary to scale with ease,” he explained.

Shadow-Soft is offering free 30 and 60-minute consultations with their team of experts to aid Curiosity Lab startup leaders in three separate areas: creating a technology blueprint to bring ideas to life, building rapid software development prototypes, and constructing a technology infrastructure to scale on demand.

“Adding Shadow-Soft to the Curiosity Lab adds an immensely valuable tool to offer our startups – complementing the opportunity they have to collaborate with some of the top technology brands in the world,” said Curiosity Lab Executive Director Brandon Branham.

“One of the largest challenges startups face is scaling rapidly. When the time comes, startups will often need executive guidance when it comes to scaling their company correctly, quickly, and in an affordable way. Shadow-Soft will be able to coach our startups from the beginning of their journey to their peak growth to ensure they have long-term success.”

For more about Curiosity Lab’s startup programs and Shadow-Soft’s startup program offerings, visit curiositylabptc.com/startups/.

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Peachtree Corners Resident Receives Entrepreneurial Spirit Award

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man in black shirt, arms crossed in front of him, looking at camera

Leroy Hite, founder of Cutting Edge Firewood, was honored with the Distinguished Alumni Award from Berry College in August

Berry College recently awarded its annual Distinguished Alumni Award for Entrepreneurial Spirit to Leroy Hite, founder of Cutting Edge Firewood (and Berry College graduate, class of 2008). The annual award recognizes and honors alumni who have demonstrated a range of positive entrepreneurial skills — including a commitment to turning a dream into a reality, the vision to create an enterprise, the courage to assume risks and the ability to make changes and take advantage of new opportunities. 

“This award holds a special place in my heart, maybe more than any other I’ve ever received,” said Hite. “Being recognized by my alma mater is incredibly meaningful to me. 
My entrepreneurial journey began at Berry College. It’s where that initial spark was ignited, and honestly, I’m not sure I’d be where I am today without it. Berry nurtured my curiosity, drive and resilience — the key ingredients to entrepreneurship.”

Innovative entrepreneurship

Berry College professor and leader of the school’s Entrepreneurship Program, Dr. Paula Englis, said that Hite took every class she offered. And when those ran out, he did directed studies with her.

man in cap sitting in front of a fireplace
photo courtesy of The PR Studio and Cooper & Co. Photography

“He always knew he wanted to run his own business, and the growth and success of his firewood enterprise has been a wonder to watch,” she said.

Hite was nominated by Berry alumni Alison Ritter, class of 1994. Georgia Governor Brian Kemp also supported Hite’s nomination.

“As a small business owner myself, I have strong appreciation for and recognize the perseverance it takes to build a business from the ground up,” said Kemp. “Leroy’s innovative approach to the firewood industry, focusing on product quality and customer service, mirrors the entrepreneurial spirit that has long driven Georgia’s economic success.” 

man standing next to firewood delivery truck
Photo courtesy of The PR Studio and Cooper & Co. Photography

The company

When Hite founded Cutting Edge Firewood in 2013, he created the world’s first luxury firewood and cooking wood company. He reinvented everything about the firewood industry, from how firewood is dried and stored to how it’s packaged, shipped and delivered. When the company began, it was just Leroy with a one truck and a trailer. Now Cutting Edge Firewood employs 40, stocks enough inventory to fill its 40,000-square-foot Peachtree Corners warehouse and ships wood to all 50 states. 

The wide variety of wood from Cutting Edge undergoes a special drying process to ensure that it’s free from unwanted pests, mold or fungus and provides an unmatched clean and bright burn with pleasant aroma. Their focus on process and the use of hardwoods such as oak, hickory, cherry, apple, pecan and maple ensures their customers receive the highest quality firewood, cooking wood and pizza wood possible.

For more information about Cutting Edge Firewood, visit cuttingedgefirewood.com.

To learn more about the Entrepreneurship Program at Berry College, visit berry.edu/academics/majors/entrepreneurship.

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Cornerstone Christian Academy Named One of Atlanta’s Top Workplaces 2024

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image with Cornerstone Christian Academy logo and Top Work Places 2024 banner

Cornerstone Christian Academy was recently awarded a Top Workplaces 2024 honor by The Atlanta Journal-Constitution. Recipients of this annual award are chosen solely from employee feedback gathered through a third-party survey administered by Energage, LLC. The anonymous survey uniquely measures multiple culture drivers that are critical to the success of any organization, including alignment, execution and connection.

In addition to their place on the 2024 list, Cornerstone was also ranked number one among small businesses and won a special award for company “Communication.”

Three people on stage in front of an audience at an awards show honoring the #1 small business winner 2024

“We were extremely humbled to hear that we were not only named on the list, but ranked first among small companies,” shared Colin Creel, headmaster at Cornerstone. “I am very thankful our staff has received this public validation of the amazing work that occurs here at Cornerstone. Our staff deserves all of the accolades they are receiving; Cornerstone is a very special place because of them.”

2024 marks the 14th year the AJC has recognized metro Atlanta businesses with the Top Workplaces award. And it’s the third time that Cornerstone has been named to the top spot in their category. This year’s recipients were selected from over 9,000 nominated companies and honored at an awards ceremony held at the Georgia Aquarium on August 14.

For more information about Cornerstone Christian Academy, visit cornerstonecougars.org.

To learn more about Top Workplaces, visit topworkplaces.com.

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New Start Entrepreneurship Winners Awarded Start Up Money

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Two women receiving entrepreneurship awards

The Gwinnett County Public Library, through its foundation, awarded a total of $3,000 to two recent graduates of the New Start Entrepreneurship Incubator program.

The New Start Entrepreneurship Incubator (NSEI) provides business education for formerly incarcerated individuals through in-person classes, online coursework and a robust network of mentors and community partners. NSEI is specifically geared towards the reentry population, which, in Georgia, is disproportionately minority populations and people of color.

The program’s culmination occurs at Launchpad, an event where the budding entrepreneurs pitch their businesses to community business leaders. They are judged on several criteria, and the strongest pitches win.

Award Recipients

Johanna Ortiz, CEO and founder of America’s Choice Roofing was awarded the $2,000 Outstanding Business Pitch, First Place honor.

After working for a roofing company and becoming the top sales rep within a year, Johanna started noticing things she thought should be done differently. With a small amount of funding and a big passion, she started America’s Choice Roofing in December of 2023.

Johanna says her inspiration is her mother, who brought them to the United States when Johanna was very young. They arrived with nothing more than a suitcase and a blanket, but her mother worked incredibly hard to make sure they never went to bed hungry. Johanna says the best lesson her mother taught her is that if you put in the effort, nothing is impossible.

Juliette Sims-Owens, founder of CleverGirl Virtual Assistant Service was awarded the $1,000 Outstanding Business Pitch, Second Place honor.

Juliette worked in administrative support for more than 25 years, before deciding to start her own company. With a passion for organization and efficiency, she helps businesses streamline their operations and achieve their goals. CleverGirl Virtual Assistant Service offers project-based work solutions tailored to the unique needs of the gig economy.

As the demand for freelance and subcontract work continues to grow, so does the need for support for those providing it. CleverGirl provides scheduling and calendar management, precise data entry, transcription, crafted communication, website content oversight and email handling.

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