City Government
Peachtree Corners State of the City Address [Article]
A decade of good management has resulted in brighter prospects and bigger plans.
With a decade of smart growth and responsible stewardship under its belt, the city of Peachtree Corners released its annual State of the City address online, just before the end of 2022. As a leader in incubating new technology, it’s no wonder that one of the most prosperous fruits of what is quickly being called the “Silicon Orchard” has decided to use a new method of disseminating information about its future.
Through a video link, shared through email addresses of residents and stakeholders and accessible through the Peachtree Corners website, officials provided information about the city’s growth and development. They included transparency about issues that have emerged and how they are being dealt with.
Everyone is invited to take a tour of the city with Mayor Pro Tem Weare Gratwick and learn more about the construction, recreation, infrastructure, education and redevelopment projects that have been completed — and to find out what is on the horizon for Peachtree Corners.
“We’ve been a city for 10 years and have a lot to show for it,” said Mayor Mike Mason in the video’s introduction. “For those of you who remember the “PTC Yes!” campaign, the theme was ‘We’re at the tipping point,’ meaning we needed to act to give our community the tools to control our own destiny.
“At that time, our city was literally at the tipping point of decline,” he explained. “Property values were stagnant, companies were moving out, and the area was starting to show its age. There were still a lot of great things about Peachtree Corners, and by focusing on a balanced approach to redevelopment, public safety and quality of life, we’ve tipped things back towards progress and continue to maintain a zero-city tax rate for all of us.”
Mason and other city leaders don’t take all the credit for the city’s success.
“There’s a lot to be proud of. And it’s not just due to a great city council, but to the balanced approach to new development and redevelopment that we followed for the past 10 years,” Mason concluded.
Updated vision
“As most of you may know, most of the development in this area was done by a gentleman named Paul Duke during the 70s and 80s. After 50 years, things were starting to look a little in need of redevelopment,” said Mason. “So that’s why, since the very beginning, we’ve adopted a balanced approach, with some new development and some redevelopment to our efforts.”
Mason pointed out that nothing stays shiny and new forever, and that’s why carrying out the vision and adjusting it as needed for the future is a cornerstone of economic development in Peachtree Corners.
Gratwick started his city tour at the Town Green where the new playground equipment was installed this year. To say it has been a big hit is an understatement. It was designed for children aged 5 to 12 and includes some equipment specifically for special needs children.
As one of the most substantially enhanced playground systems in the county, it has spiral slides, bridges, game panels and obstacle climbers, according to the manufacturer. The size of this commercial-grade structure permits it to entertain groups of more than 100 children.
The multi-leveled playhouse section boasts six slides: five tube slides and one open-aired spiral slide. Kids can dash between the slides along the various bridges. When they’re not involved in high-octane activity, they can make music on the chime panel or marvel at the gear panel.
“There are places for parents to sit, and there will be a permanent shade structure once it comes in,” said Gratwick.
Residential, retail development
The enhanced park is just one amenity that encourages increased residential, and therefore retail and commercial, growth. Gratwick pointed out that The Forum, a hub of development has become the city’s largest revitalization project.
“It is really hard to believe The Forum is over 20 years old now and in need of some attention. Vacancies had gotten to 25% and were threatening to go higher. Everyone agreed we needed to do something to save it,” he said.
After North American Properties purchased the site, there was a difference of opinion about the role housing should play in the redevelopment plan, specifically apartment housing.
“In the end, a majority of the council felt additional housing was necessary to create the energy needed to support and improve our shops and restaurants at the Forum and offset the headwinds of changes in retail that have been accelerating since the pandemic,” said Gratwick.
- Phase one of North American Properties’ plan includes enhancements to the middle of The Forum where it will relocate parking and create interactive community spaces, including a small green space and a food hall with outdoor seating.
- Phase two will include new apartments which will be located behind the landscaping off Peachtree Parkway. This landscaping will remain in place with apartments behind where the pavement stops.
- Phase three will include a new boutique hotel.
Gratwick went on to emphasis that a city can’t have a “no apartments zone” and that Peachtree Corners City Council is looking at every proposed housing project on it individual merits and how it fits into the city’s master plan.
“There is a state mandated requirement that every city rewrite its land use plan every 10 years,” said Gratwick. The city is in the midst of a development survey and needs as much input as possible. There will be community forums and online surveys where residents and stakeholders are encouraged to learn more about the process.
Jobs here help neighboring economies
Perhaps the most highly anticipated project in recent years is Intuitive Surgical bringing its East Coast headquarters to Peachtree Corners. The robotic-assisted surgery technology company is bringing more than 1,200 jobs with an average salary of over $130,000. It is investing more than $600 million to create a state-of-the-art medical campus that will bring visitors who will fill the 19,000 hotel rooms used annually in Peachtree Corners.
While that is a huge boon to the city, it means a lot to the surrounding area as well.
“We are approaching a point where we will have more jobs in the city than residents, which is a sign of a healthy, vibrant community,” said Gratwick. “Of course, with that comes challenges; we will need to continue …to meet the right balance of growth and preservation of things that make us the great city to live in now.”
To add to the employment growth, the city created Curiosity Lab as a smart technology incubator. It has attracted numerous businesses and thousands of jobs.
“Curiosity Lab was founded when our staff discovered there was a missing second step in the evolution of technology, particularly with autonomous vehicles,” said Gratwick. “There was the initial phase, the controlled lab, the crawl space, if you will, and the run space which would be active in users, but there wasn’t a place to test with variables in place.”
Curiosity Lab sets Peachtree Corners apart from most other cities because of its 5G enabled living laboratory for testing and developing smart city Internet of Things (IoT) and mobility. Gratwick mentioned two companies that are making important strides.
SkyMul has created software to provide drones with the ability to remotely tie together rebar in construction projects. The young company, headed by CEO Eohan George, took over half of Curiosity Lab’s design space to further develop its SkyTy drone solution, according to a press release. The goal is to tie reinforcing bar (rebar) at construction sites almost two and half times faster, 32% cheaper and with 84% less labor than manual rebar tying.
Gratwick also highlighted Pipedream Labs, a company that is testing an innovative underground delivery system. The company has leased space in the development and will be testing the delivery of packages and food.
Quality of life
In the video, Gratwick pointed out that the city has almost completed the 1.74 mile stretch of multi-use trail along east Jones Bridge Road.
“If you recall the mayor’s presentation from last year, when he talked about the Atlanta Regional Commission’s Chattahoochee RiverLands project, this will be part of a 150-mile stretch of multi-use trails from Buford Dam all the way down to Newnan,” said Gratwick. “Our project will have a pedestrian crossing at Johns Creek.” He added that discussions are already underway with the city of Johns Creek.
Gratwick wrapped up the presentation by pointing out efforts to improve the quality of life in Peachtree Corners. Parks, trails and retail developments are obvious, and they are projects that are highly visible. He added that just as important are the components you can’t see.
“If you’ve been in Simpsonwood Park lately, you’ve probably noticed the Wolf Creek Lift Station improvement,” said Gratwick. “While this is a county project and not a city project, it is a much-needed upgrade to the sewer that serves the northwest quadrant of our city. …This is not a sexy project, but it is one that will ensure that we will have ample sewer capacity and no interruptions to service.”
Additional projects discussed in the State of the City video is embedded below. Please scroll down.
Planning a city and keeping it vibrant, safe and efficient for its residents, businesses and visitors takes the input of the entire city. That’s why Peachtree Corners has asked the community to help with its next development plan.
Officials estimate it will take about two minutes to answer the multiple choice questions that will guide growth activity, including projects and policies aimed at improving the economic climate in Peachtree Corners.
View the Peachtree Corners 2022 State of the City address at State of the City 2022. Take the business survey at Business Survey (surveymonkey.com).
As we look back at 2024, there were a number of acquisitions, new businesses opening, major renovations and milestones celebrated. I’ll attempt to highlight some of them, knowing that I can’t possibly cover them all. There were some new events this year too.
This past year was a big one for Guardian Sports, a Peachtree Corners company that designs and manufactures helmet covers. The NFL now requires Guardian Caps be worn during NFL during practice, and players may choose to wear them during games. The caps disperse energy during hits with the goal of reducing head injuries.
Insight Sourcing of Peachtree Corners was acquired by Accenture, a leading global professional services company. Insight Sourcing helps clients optimize costs when sourcing and negotiating contracts for materials, services related to capital expenditures and energy procurement management. Accenture is a talent- and innovation-led company with approximately 743,000 people serving clients in more than 120 countries.
Axon, the global leader in connected public safety technologies, acquired Fusus, a leader in real-time crime center technology located in Peachtree Corners. Fusus excels in aggregating live video, data and sensor feeds from virtually any source, enhancing situational awareness and investigative capabilities for public safety, education and commercial customers.
Milestone celebrations
Authentic Hardwood Flooring on Amwiler Road celebrated 25 years in business in 2024. Michael Keroack has been steadily growing the operation for roughly eight years in Peachtree Corners with the help of Buddy Wofford, general sales manager, and Michael Blocker, director of operations.
Also celebrating a milestone in 2024 was Diversified Resource Group (DRG). For nearly 25 years, Darrell Creedon has been running DRG in Peachtree Corners, outfitting workspaces for companies and governments, and more recently, hotels and convention centers. Mr. Creedon, who resides in Peachtree Corners, started the furniture business with a college friend in 1999 in a home basement.
City events
The City of Peachtree Corners organized the 2nd Annual Curiosity Lab Criterium in April. This year’s event featured a running race, kids races, food trucks, vendors and other activities for the family. There was also a fun run in Technology Park. Werfen, a global diagnostics company, and the City of Peachtree Corners, partnered on a 5K Walk/Run in Technology Park in November. The event benefitted the Leukemia & Lymphoma Society. In May, the city organized a food truck event at Curiosity Lab, which drew about 210 people working in and around Technology Park.
The PCBA organized the first Taste of Peachtree Corners in June. It was a great time of networking and community fellowship among business owners and other involved citizens. Approximately 100 people experienced an evening of delicious bites and drinks, sampling foods from local businesses.
New to the city
Blue River Development moved its corporate office from Forsyth County to Peachtree Corners to expand its operations. The company is a leader in real estate development and investment.
A new pediatric dentistry, Agape Pediatric Dentistry, opened at 5185 Peachtree Parkway #325 at The Forum. Two law firms opened on Wetherburn Way: Brooks Injury Law Offices and Tadeo & Silva immigration law firm.
A former steel pipe fabrication site at 6420 Corley Road that was converted to a logistics center is now fully leased. The 27-acre property, which sold for $10.5 million in 2018 was sold for $77.4 million three years later, after it was cleaned up and redeveloped into the Peachtree Corners Logistics Center.
The Central Business District
Also in May, the city adopted a 6-month moratorium on projects in the Central Business District. Due to the increasing number of applications and evolving market trends, the moratorium came into effect on May 3 and ended on November 3. The moratorium gave the city six months to pause rezoning applications, special use permits and variances applications for residential or mixed-use development.
In August, members of the Peachtree Corners City Council took part in a ribbon cutting at The Forum. We celebrated the opening of the new plaza and activity areas. Jamestown is modernizing the 20-year-old Forum shopping center and transforming it into a true mixed-use destination through the addition of a 125-room boutique hotel, approximately 381 multifamily units, new experiential retail and dining offerings, structured parking and an expanded public area.
Construction began in May 2023, and the first of two new greenspace additions were constructed. Phases II and III will see the multifamily and boutique hotel constructed, both slated to start in 2025. Also this year, it was announced that Jamestown, a global real estate investment and management firm, acquired the Cincinnati-based North American Properties, which owned The Forum.
Members of the Peachtree Corners Redevelopment Authority and Downtown Development Authority engaged in a focus group discussion in August at City Hall. The discussion was led by representatives from Kimley-Horn, engineering, planning and design consultants. There was discussion about under-utilized spaces, needed amenities and potential uses for vacant properties. City officials also met with members of the commercial real estate community in September to specifically discuss Technology Park.
International visitors, co-working and new townhome project
An 18-member delegation of Finnish business people visited Curiosity Lab in Peachtree Corners in September. The visit marks the second time a Finnish delegation has visited Peachtree Corners. Seven innovative Finnish companies traveled to the Atlanta area in search of U.S. partners to promote transatlantic trade between Finland and the United States. Japanese delegates involved in sectors such as automotive, technology, energy and corporate development also visited Peachtree Corners in December as part of a regional tour.
Construction of a co-working space, Roam, is well underway at the Town Center and will open in summer 2025. The 35,000-square-foot building is located at 3847 Medlock Bridge Road and will feature a rooftop event space, coffeeshop and cafe, in addition to workspaces.
An office building at 3585 Engineering Drive was demolished earlier this month to make way for a townhome community. The new 75-unit townhome project is under construction by D.R. Horton, which received rezoning approval from the city last February. The 102,000 SF office building sat vacant for many years.
Collaboration, renovation and more
Curiosity Lab announced a collaboration with Gama Sonic, a global leader in upscale, bright and durable solar lighting for homes, businesses and outdoor spaces. The company’s deployment of solar lighting in the City of Peachtree Corners marks its first deployment implementing customized, intelligent lighting programming timers that enhance safety for residents and visitors.
Brady Anderson Bennett recently opened a State Farm office at 3000 Northwoods Parkway. The 27-year-old has been working with State Farm since he was 18 years old.
Renovation is underway at 7050 Jimmy Carter Blvd. for the creation of a Planet Fitness. The gym is under development by Alder Partners/the Flynn Group. This location marks the 32nd location in metro Atlanta. It is expected to open in January.
There is also a relatively new Southern-inspired eatery you may want to try. Dahlia’s Restaurant & Porch, located inside the Hilton Atlanta Northeast hotel, opened this year. Dahlia’s offers Southern-style plates that leverage regionally sourced, farm-fresh ingredients.
Happy Holidays!
Mayor Mike Mason
On May 3, the City of Peachtree Corners put in place a moratorium on development in the central business district.
“One of the reasons that led to that is we were starting to see, from the marketplace, a lot of properties in our central business district come online for sale,” said Community Development Director Shaun Adams during the Peachtree Corners Life podcast with Southwest Gwinnett magazine publisher Rico Figliolini.
“[Developers] were looking to redevelop sites in a way that didn’t necessarily align with what we felt our long-term vision of the central business district was. And when you look at the central business district, it’s a big piece of all of our office parks, including Tech Park and some of our retail nodes.”
Adams added that having one policy that covered the entire area was broader than what the city wanted.
“We pressed pause,” he said, “and started working on a small area plan.”
The planning commission made recommendations on November 12, and the city council voted unanimously to adopt it on December 17.
Key points and concerns
The city’s small area plan focuses on the central business district. Key points included:
- A daytime population of nearly 20,000 versus 2,400 residents — highlighting commuter traffic.
- An asset inventory identified high vacancy and underutilized spaces.
- Seven sub-areas were outlined: district hub, district infill, targeted infill, commercial core, Town Center gateway, flex office and suburban transition.
- Concerns were raised about high-density development in the Town Center gateway area, citing traffic volume and safety issues.
Throughout the process, there were focus groups with brokers and office owners in the central business district. The final plan emphasizes the need for granular development guidelines and community feedback.
“We had a public engagement meeting. I’ve had some one-on-one conversations with members of the public who have reached out to me as well and provided feedback,” said Adams. “As a byproduct of that, we had a couple of themes that came out of those engagement sessions that spoke to more placemaking opportunities or amenitizing the Tech Park/central business district area, taking it from an eight-hour day to a sixteen-hour day type of thought process, [adding] more gathering space where we could and a better mix of housing stock within the area.”
The asset assessment
The city did an “asset inventory” looking at every commercial building in the central business district.
“We did a market analysis as well, to determine how they were from a condition standpoint, what their occupancy rates were, what’s on the market, what’s not [and] what properties have more underutilized space or parking than others,” said Adams.
“And as a byproduct of that, we’ve … set out these seven sub-areas — which is probably the biggest change in the small area plan — within the sub-district that allows us to get a little more granular and look at each of these areas and say, okay, what may make sense from a redevelopment standpoint or development standpoint in one area may not make sense in another.”
As an addendum to the 2045 comprehensive plan, the changes go into effect immediately.
“It is a policy document. It’s not a law document,” said Adams. “The comprehensive plan is meant to guide our 10-to-20-year vision of how we see the city progressing.”
The new plan
“One of the sections that is in the central business district, I didn’t even realize, was the G section [at the] intersection of Peachtree Corners Circle and West Jones Bridge Road and Crooked Creek,” said Figliolini. “I didn’t even realize that was in the central business district area.”
Adams and Figliolini went through the map.
“I think the reason why [this area is] included is because they are mostly institutional uses, which tend to lean on the commercial side versus everything around it being residential,” said Adams.
He explained that the previous policy was too broad for the entire area.
“We identified and understood that what may be appropriate along 141 and sub-area A probably isn’t appropriate in G. And so, we wanted to try to carve that out for a couple of reasons,” he said. “One is for the community to understand that we recognize there’s a difference in what might be able to go there, but also for developers to know that, while it’s in the central business district, athletic fields probably aren’t the place for an intense development.”
That’s why area G has been singled out, Adams added.
“It will maintain its existing institutional character with the schools and the churches and the YMCA there to the extent that if it were to be redeveloped in the future, it needs to take on the low-intensity residential character of all the residential around it,” he said. “And so, if anything, it should act more like … Amberfield and Peachtree Station and everything that’s right by it and less like [the] central business district.”
Retail and entertainment
The darkened areas of the map — The Forum, Town Center and Dick’s Sporting Goods on the south end, along with the Chick-fil-A — are really the retail entertainment sections.
“It really isn’t the same as the rest of the central business district, which is office focused,” said Adams.
He added that Town Center and The Forum are either in the process of or already built out. There’s not a lot of potential for change.
With updates coming to the comprehensive plan about every five years, Adams added that development will evolve with the city’s needs.
“To me, the biggest change is what the sub-areas are allowing us to do, other than stating that we’ve got a couple of zoning districts in the works as a byproduct of this, so that we can fully implement the plan,” said Adams.
“We do have two applications in for December [for the] planning commission, but they’re not really specific to these changes. So, we haven’t had that rush — even though the moratorium ended on November 3 — of people coming in.”
He added, “It’ll be interesting, as people maybe flip their heads out of the sand after the holidays in January and start to kick tires again, to kind of see the reaction of the development community the first couple of times they come in on some of these properties and talk with us about it.”
To read the Central Business District Small Area Study, click here.
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