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Tailgating For Charity

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PCBA revises its football themed annual fundraiser for three local charities. 

Following up with its success of last year’s inaugural event, Peachtree Corners Business Association (PCBA) will once again use the tailgating theme for its annual fundraiser. The PCBA Tailgates & Touchdowns Annual Charity Party will take place 5:30 to 8 p.m. on Thursday, August 24 at Atlanta Marriott Peachtree Corners.

Similar to the previous year, guests are encouraged to wear attire celebrating their favorite college and professional football teams. It was no surprise that a lot of UGA, Georgia Tech and Falcons gear was on display last year. 

Additionally, there will be business networking, a silent auction where participants do not need to be present to bid, a live auction, music entertainment, tailgating cuisine and vendor tables. The important part of the evening, and the reason for the party, is raising money to support local charities.

“Last year, based on the generosity of our sponsors, members and community support, we were able to award a check for $4,000 each to our three charities. These three checks were the largest checks the PCBA has been able to donate based on the net proceeds of the event — a total of $12,000 in net proceeds,” said PCBA President Lisa Proctor

By the end of July 2023, the PCBA had donated in excess of $134,000 and awarded 17 scholarships in the last 11 years.

“All of the money we have donated comes from a portion of our membership dues, annual sponsorships and the net proceeds from our annual charity event. Since we do not have any paid employees and are a volunteer organization, we are able to give more back to the community and those in need,” said Proctor.

“This year, we are hoping to meet and exceed our 2022 charity event proceeds, but we still need a few more sponsors and donors to get there. The checks for the three charities for this year will be awarded in October, November and December, so we can make sure each of the three charities is provided recognition and time to talk about their charity.”

Sponsors still needed

Proctor added that there is still time to provide sponsorship.

“If we can drive turnout for the event and get more people involved in donating and bidding on silent auction items, we should be able to hit a strong showing,” Proctor said. “Community engagement always has a powerful impact on our event.”

Proctor stressed that participants don’t have to wait for the tailgate party to secure auction items. “If someone sees an item that they’d like now, instead of waiting for the auction, they can see if it has a “buy now” option,” said Proctor. 

For example, the DynaTrap ½ Acre Mosquito & Insect Trap might be an item that someone would like to put into use now. So, instead of waiting until August 24, they can purchase it and have a month of use before the auction takes place. 

Proctor added that a charity auction isn’t necessarily a place for bargain hunters even though good buys exist.

“We’re hoping to raise the most we can for the people in our community that need it the most,” she said. “Through the generosity of sponsors, members, donations, etc., we’re making a difference.”

Charities benefitting from fundraiser

The three charities that will benefit from the fundraiser have already been announced.

“We are focusing our fundraising efforts on health, education, providing food, necessities and community assistance to these three charities,” said Proctor.

Good Samaritan Health Centers of Gwinnett offer general medical and dental services for the poor and uninsured, according to its literature. It aims to meet the physical, mental and spiritual needs of patients by:

  • Providing quality low-cost primary healthcare and dental services to the uninsured to eliminate health disparities for poor and uninsured populations.
  • Decreasing the demand of the uninsured for non-emergent medical services on the emergency room to help reduce the cost of indigent care on the public healthcare delivery system.
  • Providing a venue for matriculating future medical professionals to advance their educational goals while serving the poor of our community to help disadvantaged students prepare for employment in the health and dental fields.

Rainbow Village programs focus on building self-sufficiency. The organization strives to turn the tide on homelessness.

It is a traumatic event and healing requires both guidance and time. Rainbow Village programs are each tailored to meet the needs of residents throughout their journey, according to its literature.

  • The ASPIRE program provides safe, stable housing for families experiencing homelessness for up to two years.
  • The THRIVE Alumni Program provides an additional three years of support to families after completing the ASPIRE program.
  • The ACADEMY Academic Enrichment and Afterschool program provides support for children of ASPIRE and THRIVE participants.

Corners Outreach offers three paths to impact its community — volunteering, donating and becoming a customer. All three paths change lives, according to its literature.

These paths are accomplished through: 

  • Corners Academy (early learning, elementary tutoring, teen development);
  • Workforce Development (basic needs, life skills, job skills, educational advancement);
  • Family Engagement (adult workshops, food assistance, health services); and
  • Corners Industries & Staffing (sustainable living wage and career advancement certification). 

PCBA Tailgates & Touchdowns Charity Party

Thursday, August 24

5:30-8 p.m.

Atlanta Marriott Peachtree Corners

475 Technology Pkwy., Peachtree Corners

Visit peachtreecornersba.com for more info.

Arlinda Smith Broady is part of the Boomerang Generation of Blacks that moved back to the South after their ancestors moved North. With approximately three decades of journalism experience (she doesn't look it), she's worked in tiny, minority-based newsrooms to major metropolitans. At every endeavor she brings professionalism, passion, pluck, and the desire to spread the news to the people.

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Business

LOL Burger Bar Owner Honored on 40 Under 40 List

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A young Black woman with long straight hair and red lipstick, wearing a white suit and standing with her arms crossed in front of her as she smiles at the camera.

Savannah State University’s inaugural 40 Under 40 list recognizes the achievements of young alumni

Cassidy Bass Jones, owner of LOL Burger Bar, was recently recognized as one of Savannah State University’s (SSU) inaugural 40 Under 40 award recipients. 

The award recognizes the contributions of individuals who have excelled in their respective fields before the age of 40. This year’s recipients work in a wide array of environments from municipalities and universities to federal agencies and Fortune 500 companies.

The list includes company founders, executives, state representatives, doctors and lawyers.

“We’re overjoyed to share with the world what these young alumni have accomplished in just a few short years since graduating from this beloved institution,” said SSU Interim President Cynthia Alexander. “These alumni are the best and brightest and truly reflect the values we hope to instill in all SSU graduates.”

By highlighting the achievements of these alumni, SSU aims to inspire its current and future students to aspire to greatness and to emphasize the university’s role in shaping future leaders across various fields.

Each of this year’s honorees attended SSU and seeks to uphold their core values of collaboration, academic excellence, discovery and innovation, integrity, openness and inclusion and sustainability. 

“As we honor these remarkable alumni, we celebrate not only their achievements but also reaffirm the value of an SSU education,” Alexander continued.

About Cassidy Jones and LOL Burger Bar

Originally from Newnan, Georgia, Cassidy Jones opened her first burger bar location in West Midtown in early 2023 and quickly gained public recognition and accolades. In 2024, LOL Burger Bar’s Patty Melt was named a Top 10 burger in Creative Loafing’s Burger Week competition.

Jones recently opened a second LOL location at the new Politan Row food hall at The Forum where her team is serving up signature burgers, fries, wings and shakes to the Peachtree Corners community.

For more information about LOL Burger Bar, visit lolburgerbar.com.

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Community

PCBA Accepting Scholarship Applications for Class of 2025 Seniors

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Peachtree Corners Business Association log with dark green tree on a light green background and PCBA in white type.

Click here for the current scholarship application for eligible graduating seniors.

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Community

Building Community Through a Love of Cars

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A smiling kid with blonde hair giving a thumbs up in front of an expensive sports car with it's driver door up.

If you drive a ‘Little Deuce Coup,’ a ‘Little Red Corvette’ or nothing at all, the Ride Lounge in Peachtree Corners may be the club for you.

If you’re someone who’s so fascinated with automobiles that casual conversations often turn into treatises about torque, transmission overdrive, throttle linkage and tread squirm, the Ride Lounge, set to open this year in Peachtree Corners, might be your utopia.

Founders Dave Codrea and Josh Friedensohn have envisioned the spot as a unique car storage facility and social club designed for car enthusiasts and their families.

Once complete, the 18,000-square-foot building will have indoor storage for about 65 cars as well as lounge areas, a conference room/presentation area for members to do group events, a car detailing area and a bar.

“There will be plenty of room for social events and stuff,” said Codrea.

Pre-opening fundraiser

Even though the establishment’s interior wasn’t completed at the time, the guys kicked off the first weekend in February with the first charity fundraiser of many to come. Pedal Fest took place on Saturday, February 1, with proceeds going to the Gwinnett County Public Schools Foundation.

A group of kids with parents and spectators taking part in a trike race in a warehouse parking lot. Pedal Fest at Ride Lounge Car Club.
Pedal Fest, photo courtesy of Ride Lounge

Teams of three competed in pedal-powered drift trike races around a track set up in the parking lot.

“This is the kind of family-friendly stuff we like to do,” said Codrea. “We’ll probably have about one event a week — mostly related to different car events.”

The concept behind the Ride Lounge is more than just your old man’s garage. According to design firm Archie Bolden, the club will have “strategically integrated focal lighting throughout to enhance specific areas and create captivating visual focal points that invite visitors to explore highlighted zones or admire showcased feature cars.”

The look is described as masculine luxe with industrial accents.

Just a couple of gearheads

Codrea and Friedensohn don’t have anything to do with autos in their day jobs. They are partners in Greenleaf, a real estate company that buys, rehabilitates and manages long-term low-income residential properties and small business commercial properties to provide advancement opportunities for its residents, tenants, investors and communities. 

Two men standing with bikes in a darkened warehouse space with their arms crossed in front of them. From Ride Lounge Car Club.
photo courtesy of Ride Lounge

“I started getting into cars when I was about 13 or 14 years old and as a little boy growing up with Hot Wheels,” Codrea said. “I got my first car, and I always enjoyed working on it. I took the whole engine apart and put in a turbo system. I’ve always loved cars.”

And he’s come across other “gearheads” who like to talk about cars, hang out around cars and work on cars as well.

So why a car club?

“You can do whatever you want to do with cars and it doesn’t matter what kind of car you have as long as it’s something you’re passionate about and like talking about it with other car people,” he said. “It’s a really good way to bring people together.”

Why here?

“That’s easy. I live in Peachtree Corners and I like it,” he said.

Building community

Codrea added that there’s so much diversity and growth that it’s kind of a no-brainer that there are many people who’d gravitate to the concept.

“Atlanta is a big city, but that also means there’s all sorts of interest in a lot of little segments,” he said. “You know what’s out there in cars and there’s definitely interest. As the area grows, we’re trying to bring people that like cars and their kids and families together.”

A handmade sign and white, red, black and grey balloons. The sign reads 'Race Starts Here' and is located in a warehouse parking lot with grass and trees in the background. From Ride Lounge car club.
photo courtesy of Ride Lounge

The storage spaces will allow owners to keep their prize possessions out of the elements or out the home garage in an environmentally-controlled area. But owning a car is not a  requirement for membership in the club. There’s a level for just communing with like-minded individuals.

With so many “reality” shows based on restoration and enhancement, there’s no doubt that the interest is there. There’s a big screen ready for 24 hours of Le Mans, F1 races and anything else with a motor.

It looks like those with a passion for automotive performance have found their tribe.

To learn more about Ride Lounge or for early member access, visit ride-lounge.com.

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