Community

Tailgating For Charity

Published

2 years ago

July 26, 2023

Arlinda Smith Broady

PCBA revises its football themed annual fundraiser for three local charities.

Following up with its success of last year’s inaugural event, Peachtree Corners Business Association (PCBA) will once again use the tailgating theme for its annual fundraiser. The PCBA Tailgates & Touchdowns Annual Charity Party will take place 5:30 to 8 p.m. on Thursday, August 24 at Atlanta Marriott Peachtree Corners.

Similar to the previous year, guests are encouraged to wear attire celebrating their favorite college and professional football teams. It was no surprise that a lot of UGA, Georgia Tech and Falcons gear was on display last year.

Additionally, there will be business networking, a silent auction where participants do not need to be present to bid, a live auction, music entertainment, tailgating cuisine and vendor tables. The important part of the evening, and the reason for the party, is raising money to support local charities.

“Last year, based on the generosity of our sponsors, members and community support, we were able to award a check for $4,000 each to our three charities. These three checks were the largest checks the PCBA has been able to donate based on the net proceeds of the event — a total of $12,000 in net proceeds,” said PCBA President Lisa Proctor.

By the end of July 2023, the PCBA had donated in excess of $134,000 and awarded 17 scholarships in the last 11 years.

“All of the money we have donated comes from a portion of our membership dues, annual sponsorships and the net proceeds from our annual charity event. Since we do not have any paid employees and are a volunteer organization, we are able to give more back to the community and those in need,” said Proctor.

“This year, we are hoping to meet and exceed our 2022 charity event proceeds, but we still need a few more sponsors and donors to get there. The checks for the three charities for this year will be awarded in October, November and December, so we can make sure each of the three charities is provided recognition and time to talk about their charity.”

Sponsors still needed

Proctor added that there is still time to provide sponsorship.

“If we can drive turnout for the event and get more people involved in donating and bidding on silent auction items, we should be able to hit a strong showing,” Proctor said. “Community engagement always has a powerful impact on our event.”

Proctor stressed that participants don’t have to wait for the tailgate party to secure auction items. “If someone sees an item that they’d like now, instead of waiting for the auction, they can see if it has a “buy now” option,” said Proctor.

For example, the DynaTrap ½ Acre Mosquito & Insect Trap might be an item that someone would like to put into use now. So, instead of waiting until August 24, they can purchase it and have a month of use before the auction takes place.

Proctor added that a charity auction isn’t necessarily a place for bargain hunters even though good buys exist.

“We’re hoping to raise the most we can for the people in our community that need it the most,” she said. “Through the generosity of sponsors, members, donations, etc., we’re making a difference.”

Charities benefitting from fundraiser

The three charities that will benefit from the fundraiser have already been announced.

“We are focusing our fundraising efforts on health, education, providing food, necessities and community assistance to these three charities,” said Proctor.

Good Samaritan Health Centers of Gwinnett offer general medical and dental services for the poor and uninsured, according to its literature. It aims to meet the physical, mental and spiritual needs of patients by:

Providing quality low-cost primary healthcare and dental services to the uninsured to eliminate health disparities for poor and uninsured populations.
Decreasing the demand of the uninsured for non-emergent medical services on the emergency room to help reduce the cost of indigent care on the public healthcare delivery system.
Providing a venue for matriculating future medical professionals to advance their educational goals while serving the poor of our community to help disadvantaged students prepare for employment in the health and dental fields.

Rainbow Village programs focus on building self-sufficiency. The organization strives to turn the tide on homelessness.

It is a traumatic event and healing requires both guidance and time. Rainbow Village programs are each tailored to meet the needs of residents throughout their journey, according to its literature.

The ASPIRE program provides safe, stable housing for families experiencing homelessness for up to two years.
The THRIVE Alumni Program provides an additional three years of support to families after completing the ASPIRE program.
The ACADEMY Academic Enrichment and Afterschool program provides support for children of ASPIRE and THRIVE participants.

Corners Outreach offers three paths to impact its community — volunteering, donating and becoming a customer. All three paths change lives, according to its literature.

These paths are accomplished through:

Corners Academy (early learning, elementary tutoring, teen development);
Workforce Development (basic needs, life skills, job skills, educational advancement);
Family Engagement (adult workshops, food assistance, health services); and
Corners Industries & Staffing (sustainable living wage and career advancement certification).

PCBA Tailgates & Touchdowns Charity Party

Thursday, August 24

5:30-8 p.m.

Atlanta Marriott Peachtree Corners

475 Technology Pkwy., Peachtree Corners

Visit peachtreecornersba.com for more info.

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Arlinda Smith Broady

Arlinda Smith Broady is part of the Boomerang Generation of Blacks that moved back to the South after their ancestors moved North. With approximately three decades of journalism experience (she doesn't look it), she's worked in tiny, minority-based newsrooms to major metropolitans. At every endeavor she brings professionalism, passion, pluck, and the desire to spread the news to the people.

City of Peachtree Corners

A Look at this Year’s Memorial Day Challenge and Ceremony

Published

2 days ago

June 10, 2025

Shawne Taylor

Veterans and city officials in front of a veterans' monument on memorial day 2025

On Memorial Day last month, Peachtree Corners residents, officials, veterans and business leaders joined together on the Town Green to honor those who made the ultimate sacrifice for their nation.

The day started with a special 9 a.m. ceremony at the city’s Veterans Monument to recognize that sacrifice and honor the lives of those who died while serving. As in previous years, the ceremony was organized by the Peachtree Corners Veterans Association and included the raising of the flag, placing of the wreath, remarks from city officials and a moment of silence.

For this year’s event, three keynote speakers — each connected to the community and now at a different place in their journey of service to our nation — were also invited to address the gathered crowd.

The 2025 keynote speakers

Sean Balderas (Norcross High 2025) — Sean was accepted to the Naval Academy and begins his military career there this fall.

Kellen Grave de Peralta (Norcross High 2020) — Kellen graduated from the Naval Academy in May and will attend flight school as a 2nd LT in the Marines.

Justin White (Wesleyan School graduate) — Justin graduated from the USNA in 2014 and completed his service commitment a few years ago as a Marine Officer. He now works as a consultant for Bain & Company.

Each speaker talked about what Memorial Day means to them and also shared their thoughts on the importance of service.

Memorial Day Youth Challenge 2025

Following the ceremony, the city and the PCVA hosted the Memorial Day Youth Challenge.

Held at Town Green’s Fort Pain, the challenge is a thrilling obstacle course-themed physical competition for kids and teens ages 9 to 18 with the purpose of increasing the knowledge and appreciation of Memorial Day and those we honor.

Each participant was paired with a veteran who served as their judge, safety spotter and cheerleader as they worked their way through the course. Family members and spectators also added to the excitement of the challenge, cheering on the competitors as they gave their all to complete the course in the fastest time.

According to Alex Wright, former U.S. Naval officer, Peachtree Corners councilmember and a founder of the Memorial Day Challenge, the event had a full field of 45 on race day (with eight no-shows), and 37 racers completed the course.

Each competitor received a t-shirt, dog tags and refreshments for attempting the challenge, and first and second place finishers also received awards during a short ceremony following the race.

Community contributions

Several local businesses also contributed to the success of this year’s Memorial Day Challenge with both material donations and volunteer support. King of Pops Peachtree Corners was on hand to give out popsicles for participants, and Vox-pop-uli provided the challenge t-shirts and signs.

Photos courtesy of Jim Stone, TYTAN Pictures.

Community

Peachtree Corners Festival Awards Debbie Mason Drama Scholarship for 2025

Published

1 week ago

June 2, 2025

Peachtree Corners Magazine staff

A young woman wearing a long, floor-length dress receiving a $1000 scholarship for drama. She's standing on stage with two men, holding a large version of the check. The background is a dark blue curtain.

On May 9, the Peachtree Corners Festival awarded the Debbie Mason Memorial Scholarship for Drama to an outstanding Norcross High School drama senior. The recipient was Elizabeth “Ella” Armes, a student who has been involved in the Norcross High School drama department for four years and was most recently the primary stage manager directing the high school’s performances.

According to Terry Gabbard, director of theater at Norcross High School, Ella “was vital to the success of our program. She is an incredible young lady who will be continuing her studies in media and the arts in college.”

In fact, Ella plans to continue her education and work in theater and communications at Kennesaw State University starting this fall.

This marks the third year that the Peachtree Corners Festival has awarded the drama scholarship in the name of the late Peachtree Corners Festival co-founder, Debbie Mason.

In addition to being the first “First Lady” of the city of Peachtree Corners, Debbie and her family were long-time supporters of the drama program at Norcross High School. After her passing in 2023, the Peachtree Corners Festival established the Debbie Mason Memorial Scholarship for Drama as an appropriate way to honor her legacy.

About the Peachtree Corners Festival

The Peachtree Corners Festival is a non-profit, 501(c)(3) volunteer organization dedicated to bringing a safe, wholesome and family-friendly festival to the city of Peachtree Corners each year.

The organization’s goal is to foster community pride and civic involvement, not just through the weekend-long festival, but by giving back and supporting education and beautification initiatives within the city and recognizing deserving members of the community.

This year’s Peachtree Corners Festival will take place on the Town Green, September 20–21.

For more information, visit peachtreecornersfestival.com.

Community

The PCBA Awards $500 to Light Up The Corners at After-Hours Event

Published

2 weeks ago

May 28, 2025

Shawne Taylor

A group of people standing together at a business event, holding a large check made out for $500 to Light Up the Corners

The Peachtree Corners Business Association (PCBA) awarded a check for $500 to Light Up the Corners at their May 2025 Business After Hours event.

Light Up the Corners, a 501 (c)(3) nonprofit, organizes the annual Glow Run and Twilight Trot — a nighttime, community celebration that’s equal parts race, fun run, party and fundraiser.

This year’s event is scheduled for Saturday, August 16 at The Forum in Peachtree Corners. The 1K Twilight Trot will start at 8 p.m., and the four-mile Glow Run will begin at 8:30 p.m. After the runners have crossed the finish line, a fun, post-race party will follow.

All proceeds from the Light Up the Corners event go to benefit less fortunate children and families in the community by giving them the chance to participate in life-enhancing programs and activities at the Fowler YMCA.

A history of charitable donations

PCBA’s donation to Light Up the Corners will help the organization meet its goal of assisting struggling families through their Why It Matters campaign. It’s the latest in a series of donations that PCBA has made over the years through their community outreach program.

“We are so proud that the PCBA has awarded 20 scholarships to outstanding future business leaders and donated in excess of $173,500 into our metro Atlanta community over the last 13 years,” said Lisa Proctor, PCBA board president.

Funds for PCBA’s community outreach program are raised throughout the year from PCBA membership, sponsorships and Tailgates and Touchdowns, an annual charity event they hold each August. Donations and scholarships are awarded at their Business After Hours events so that their members have the opportunity to learn more about the community organizations.

About Peachtree Corners Business Association

The Peachtree Corners Business Association is a business membership organization that focuses on innovative approaches, programs, shared resources, community outreach and opportunities for member businesses and professionals to connect, develop, grow and prosper.

The PCBA is made up of businesses of all sizes and types that want to expand their reach and grow their business within Peachtree Corners and the greater metro Atlanta area.

For more information call 678-969-3385, email membership@peachtreecornersba.com or visit peachtreecornersba.com.