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Innovative Sports Equipment Produced in Peachtree Corners

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Guardian Innovations
From left to right: Mindy Wheeler, Alexandra Hanson, Garner, Penny Godwin, Andrea Vaillancourt, Lee Hanson (owner), Erin Hanson (owner), Jake Hanson, Caitlin Hanson Gouws, Jacques Gouws and Mike Crawford (photo courtesy City of Peachtree Corners)

A Peachtree Corners company designs and manufactures sporting equipment worn by youth and high school football teams and college teams — and most recently, mandated by the NFL.

Guardian Innovations was formed in 2011 by Erin and Lee Hanson, along with other family members and dedicated employees. It was created as a sister company to their material science company, The Hanson Group.

Their flagship product is the Guardian Cap, created to advance the standard football helmet by dispersing some of the energy that is generated during impacts. Erin and Lee engineered, patented and manufacture the Guardian Cap, a lightweight, external soft cover that fits on existing football helmets.

Caps start to catch on

Several years ago, the company started selling Guardian Caps to youth football teams. The one-size-fits-all helmet covers drew the attention of several notable football players. NFL running back Jerome Bettis, best known for his performances as a member of the Pittsburgh Steelers, purchased the caps for the Milton Steelers of Milton, Ga., along with the late Tim Lester, former full-back and friend of Bettis.

“They wouldn’t let the team play without Guardian Caps,” said Jake Hanson, director of strategy and operations at Guardian and a Wesleyan and Georgia Institute of Technology graduate.

The musician Snoop Dog donated 2,000 caps to underprivileged youth playing in his California youth league. Little by little, the helmet covers started to be worn by more youth teams and then high school and college teams. Clemson University has worn Guardian Caps in practices for the past 11 seasons.

When quarterback Matthew Stafford suffered an injury to his hand, coach Sean McVay required the caps be worn to protect Stafford’s throwing hand. Guardian Caps were really catching on.

Reporters started writing articles, “What’s with the padded helmet caps the 49ers are wearing at training camp?”

In 2022, after independent testing by NFL-appointed engineers, the NFL mandated the covers be worn during training camp practices. As a result, the NFL observed more than a 50% reduction in concussions, compared to a prior three-year average of those position groups mandated.

The 2022 preseason was the first time players from all 32 NFL teams wore the Guardian Cap. All offensive linemen, defensive linemen, tight ends and linebackers were required to wear the padded shell on their helmets in practices until the second preseason game, according to NFL.com.

Expanding on a good idea

The Hansons were teased at first. People said they were trying to put bubble wrap on football players. “You’re laughed at and considered crazy…until you’re not,” Lee Hanson said. Many players didn’t want the game to look different, even though they agreed that better outcomes were needed.

The Guardian Cap is only one of many products engineered and produced by the company — all with the common theme of improving equipment for athletes. After the success of the Guardian Cap, the Hansons turned their efforts to lacrosse.

Jake was a lacrosse goalie for Georgia Tech, putting him at the end of the firing range for lacrosse balls. They knew they could do better than the hard, rubber balls made in Asia that would get harder and go out of spec over time.

In lacrosse, an older ball that has become extremely hard and lost all grip is referred to as “a greaser.” Guardian’s answer was the PEARL ball, manufactured in their Peachtree Corners facility and made completely out of a urethane that doesn’t change over time. Guardian Innovations is the only lacrosse ball manufacturer in the U.S., and their PEARL is now used by 13 out of the top 20 NCAA D-1 Men’s Teams.

The company also manufactures a turf infill product called Guardian Bio-Based TPE Infill made of corn and soy. It is natural and keeps fields up to 28 degrees cooler. Unlike other infill products, Guardian BioBase doesn’t emit toxins when hot.

The Hansons seem to enjoy solving problems in the sports realm. The local family has 25+ years of experience operating the sister material science company, The Hanson Group. It has operated out of its Adriatic Court location since 2014. The company now occupies 90,000 square feet over eight acres and has 34 employees.

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Around Atlanta

Metro Atlanta Redevelopment Visionaries Honored at 2024 MARS Summit

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A group of award winners in front of a Partnership Gwinnett sign

Tim Perry, managing director and chief investment officer of Jamestown named Redevelopment Champion of the Year

The Metro Atlanta Redevelopment Summit (MARS), presented by Gwinnett’s Community Improvement Districts and co-hosted by Partnership Gwinnett and the Council for Quality Growth, offered an exclusive look at major redevelopment projects shaping the future of the region.

This year’s event not only highlighted emerging trends in the redevelopment industry but also provided valuable networking opportunities for professionals across metro Atlanta. Attendees gained insight into best practices through discussions on successful revitalization projects.

The summit’s marquee moment was the presentation of the annual MARS Awards, recognizing remarkable achievements in redevelopment that are transforming the metro Atlanta landscape.

The keynote address was delivered by Joe Minicozzi, a renowned urban planner and founder of Urban3, who shared his expertise on land use, urban design and economics. In addition to the keynote, the event featured dynamic panel discussions with local leaders and key partners from across the metropolitan area, spotlighting successful projects and innovative strategies in the region.

Chairwoman Nicole Love Hendrickson concluded the summit with closing remarks, emphasizing the continued growth of the region and the collective efforts driving its future.

2024 MARS Awards winners

The MARS Awards ceremony celebrated projects that have made significant economic impacts on their communities and honored Tim Perry, an individual who has dedicated his career to advancing successful redevelopment initiatives.

Runner upPaul Radford, Sugar Hill city manager


Small Redevelopment Project of the Year: The Historic Jones Building

The historic Jones Building, one of the oldest structures in Cherokee County, has been revitalized to meet modern needs while preserving its storied past. This ambitious 28-month restoration culminated in August 2024, breathing new life into this cornerstone of downtown Canton and creating a dynamic space for work, dining, and play.

Runner up: The Hands of Christ Duluth Co-Op


Medium Redevelopment Project of the Year: The Grove at Towne Center

The Grove at Towne Center is a transformative development in the heart of Snellville. With 33,000 square feet of restaurant space, 10,000 square feet of retail and the new Elizabeth H. Williams Branch of the Gwinnett Public Library, The Grove offers an ideal blend of dining, shopping and cultural experiences.

Runner up: Springside Powder Springs


Large Redevelopment Project of the Year: The Works

The Works is an innovative, 80-acre adaptive reuse community that reimagines a historic warehouse district in Atlanta’s Upper Westside. The first phase, spanning 27 acres, introduced a dynamic mix of 218,000 square feet of unique retail and dining spaces, 118,000 square feet of creative office space and Westbound at The Works — a modern 306-unit multi-family residence.

Runner up: The Forum at Peachtree Corners

“Community redevelopment is essential in creating vibrant, thriving spaces that enhance the quality of life and drive sustainable economic growth for the entire region,” said Deven Cason, vice president of economic development for Partnership Gwinnett.

“We proudly congratulate this year’s award winners and finalists for their innovative contributions and tireless efforts in revitalizing our communities. Their work is not only reshaping local landscapes but also fueling long-term economic prosperity in metro Atlanta. We are grateful for their dedication to building a brighter, more prosperous future.”

2024 sponsors

The program was held at the former Georgia Baptist Convention Center, Maison6405, and welcomed more than 200 industry attendees.

Sponsors included Evermore CID, Gateway 85 CID, Gwinnett Place CID, Lilburn CID, Sugarloaf CID, C2H Air, Hogan Construction, Northside, Primerica, The Forum, Gas South, Jackson EMC, Select Fulton, True North 400, ABEV Power Solutions, City of Suwanee, Curiosity Labs, Geo Hydro Engineers, Georgia Power, Lose Designs, City of Lawrenceville, City of Norcross, City of Peachtree Corners, City of Sugar Hill and Town of Braselton.

For more information on revitalization and redevelopment efforts in the region, visit partnershipgwinnett.com.

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Business

TransPak Acquires Reid Packaging to Expand East Coast Presence

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group of people in a warehouse with two men in front shaking hands

The strategic acquisition strengthens TransPak’s Southeast presence and expands their capabilities in custom packaging for military, aerospace and high-value equipment.

TransPak, a global leader in logistics, packaging and crating services, recently announced the acquisition of Reid Packaging, a long-standing provider of custom packaging solutions based in Peachtree Corners. Both family-owned and operated companies share a deep-rooted commitment to quality craftsmanship, reliability and customer service, making the acquisition a natural fit.

Reid Packaging, founded in 1982, has distinguished itself as the go-to customer industrial packager in the metro Atlanta region, providing corrugated, foam and custom-engineered crating solutions, particularly in the military and aerospace industries. 

two people from Reid Packaging standing in front of crates and boxes in a warehouse
Ward and Anne Phillips of Reid Packaging

Under the ownership of Ward Phillips since 2008, the company has grown to become one of the largest packaging facilities in the region, with a 60,000-square-foot site. 

The acquisition will allow TransPak to expand its local manufacturing capabilities in the Southeast, while leveraging Reid Packaging’s expertise in specialized and heavy-duty custom crates.

Strategic Atlanta location and enhanced capabilities

The acquisition is part of TransPak’s strategic expansion into the Atlanta market, a critical logistics hub for both the renewable energy and semiconductor industries. 

“We’re thrilled to welcome Reid Packaging into the TransPak family,” said Tomas Molet, executive vice president of East and Midwest Operations, TransPak. “With Reid Packaging’s prime location in Peachtree Corners, we are now able to serve customers throughout the Southeast, including direct routes to the Carolinas and beyond. This acquisition strengthens our ability to meet the needs of existing clients, especially those in the semiconductor and renewable energy sectors.”

four people at a ribbon cutting as TransPak acquires Reid Packaging
Tomas Molet and Amanda Gautney with Anne and Ward Phillips

In addition to the strategic location, the acquisition brings new manufacturing capabilities to TransPak’s East Coast operations. Reid Packaging’s facility is now the largest of TransPak’s locations in the region. Its offerings include enhanced services, such as heavy-duty and triple-wall corrugated packaging, which will enable TransPak to meet the growing demand for custom-designed packaging solutions for fragile, high-value equipment.

Commitment to employees and leadership appointments

A key focus of the acquisition was ensuring a smooth transition for Reid Packaging’s employees.

 “We made a commitment to Ward Phillips to take care of the staff, and we’ve delivered on that promise,” said Molet. “All employees were retained, and we’ve introduced benefits they previously didn’t have as part of our commitment to making this a positive transition for everyone involved.”

Amanda Gautney, a longtime member of TransPak’s leadership team, has been appointed as the operations manager for the Peachtree Corners facility. “I’m excited to work with the team at Reid and continue the legacy of this respected company,” said Gautney. 

two people from TransPak standing in front of crates and boxes in a warehouse
Amanda Gautney and Tomas Molet

Looking forward in Atlanta

TransPak plans to continue operating under the Reid Packaging name for the immediate future. However, the facility will gradually transition to full integration under the TransPak brand, reflecting the shared values and commitment to quality of both companies.

About TransPak

Headquartered in Silicon Valley, TransPak has been providing innovative and cost-effective design, crating, packaging and global logistics for over 70 years.

As a customer-focused, women- and family-owned company, TransPak combines the agility of a small business with the reliability of a global powerhouse. TransPak lives by the slogan, “We make it happen,” ensuring that high-value, fragile, and oversized goods reach their destinations safely and efficiently.

For more information about TransPak, visit transpak.com.

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Business

Lisa Anders Promoted to Chief Operating Officer of Explore Gwinnett

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Professional headshot of a brown-haired woman wearing a blue top

Explore Gwinnett, the destination marketing organization for Gwinnett County, has announced the promotion of Lisa Anders from executive director to chief operating officer (COO). Since joining the organization in 1996, Anders has demonstrated outstanding leadership and has established a track record of developing partnerships essential to leading and expanding the evolving destination marketing organization. The creation and oversight of both the Gwinnett Film Commission and Gwinnett Creativity Fund are just two of her achievements.

“I am honored to step into the role of chief operating officer at Explore Gwinnett,” said Anders. “Over the past 13 years as executive director, I have had the privilege of witnessing remarkable growth for our destination. I am eager to enter this new chapter, and I’m looking forward to continuing to see how we expand.”

As COO, Anders will take on the additional responsibility of overseeing the Gwinnett Sports Commission. This division is dedicated to driving economic development through sports, managing a variety of events for youth, collegiate, amateur and professional athletic organizations. Ander’s innovative approach and extensive network of local and national connections will further support the commission’s overall mission to establish Gwinnett County as a premier sports destination.

“The Gwinnett Sports Commission team has excelled in attracting and managing a diverse array of sporting events over the past several years,” Anders added. “I look forward to working closely with this talented team to support their ongoing efforts and foster economic development for our community.”

For more information, visit exploregwinnett.org.

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