Podcast
AVID Products, Growing World of Esports Audio and DreamHack
Published
5 months agoon
In this episode of UrbanEBB, host Rico Figliolini sits down with Mike Logan, Chief Commercial Officer of AVID Products, to explore the world of esports, gaming headsets, and innovation in audio technology. Mike shares how AVID’s employee-owned ethos drives its mission to create affordable, durable, and communication-focused products like the AVIGA gaming headset. They discuss AVID’s presence at DreamHack, the transformative power of audio, and the growing gaming accessibility for diverse communities. With insights into market trends and the role of AI in audio, Mike offers a compelling look at how AVID fosters connection and creativity through sound.
Resources:
Avid’s Website: https://shop.avidproducts.com/
Aviga Headset
Timestamp:
00:00:00 – From Athlete to Esports Advocate
00:01:49 – Esports Offers Valuable Life Skills for All Students
00:05:22 – The Transformative Power of Audio
00:07:42 – Affordable, Communication-Focused Gaming Headset
00:12:36 – Expanding Aviga Headsets Beyond Gaming
00:15:15 – A Gamer-Centric Festival at Dreamhack
00:17:48 – Leveraging Niche Markets and Affordable Solutions
00:20:31 – The Importance of Quality Products and Authentic Marketing
00:23:10 – Accessibility in Gaming and Lowering Barriers to Entry
00:28:06 – The Rise of AI-Generated Content and Audio Importance
00:30:54 – The Vibrant Gaming Community
Podcast transcript
00:00:00 – Rico Figliolini
Hi, everyone. This is Rico Figliolini, host of UrbanEBB here based in Atlanta, Georgia. Hope you’re all doing well. I have a great guest today. I missed meeting him recently at DreamHack Atlanta, but Mike Logan, Chief Commercial Officer of Avid. Hey, Mike. Thank you for joining me.
00:00:17 – Mike Logan
Thank you, Rico. It’s great to be here.
00:00:19 – Rico Figliolini
You know what? We had a conversation before we started this and it’s good to get to know you a little bit more before we dive into this because it’s an interesting industry, and you have an interesting background. In fact, let’s start off with that. There’s a passion for esports that you have, I believe. something that you got, sort of turned on to with a high school coach. Was that what you said?
00:00:45 – Mike Logan
It was. I was at an event one time, a conference, our company that was there was sponsoring one of the speakers. And the speaker was an esports coach out of Alabama. And of course, we’re the sponsor. So he comes up to me and says, oh, you’re a big fan of esports. And maybe honesty, maybe I was too honest with him because I said, not really. And he said, why not? I said, well, I was a real athlete in school and, you know, in high school and in college and just don’t understand how video games can be considered a sport. He says, well, he goes, what if I told you that I gave my first varsity letter to a child in a wheelchair because esports? And I was like, well, that’s compelling. And he told me, he said, Mike, he goes, let me ask you. He goes, when you played sports, soccer and football were my two sports of choice. He goes, what did you learn? I said, teamwork and, you know, how to depend on people and how to be reliable and how to take accountability and be responsible for showing up to practice and doing your job. And he goes, but do you still have the physical cardiovascular benefits that you gained in high school today? And I said, well, no, they’re long since gone. And he goes, do you still have the teamwork skills and the benefits that you learned from being part of a team and working together? I said, absolutely. That carried with me through my career. And he says, those are the skills that we’re going to use and we’re going to develop when we do esports in high school. He says, I understand the argument that it’s not a cardiovascular pull like it is when you’re out on the field and you’re sweating in the hot sun. He said, but the life skills that sports teach kids are the same life skills that esports teaches kids. How to rely on somebody, how to be dependable, the accountability, how to lose and win humbly. All the different benefits that you learned on the field that you carried with you are the same benefits that we can offer kids that may not have a body type that allows them to take the field and represent their school. But now we do. And so now we have this outlet, the available option to offer kids the ability to say, hey, I might not have a body type. I might not be physically fit. I might not be athletic per se, but I can still represent my school and have school spirit and bring home a trophy. And so we’re seeing that. We’re seeing people groups, very diverse people groups start to come together under the umbrella of esports. So it’s opening up an entire cultural mix that we never had the opportunity to see before. And I’ll be honest with you, that was the moment when I realized the power of esports and was just sold on it.
00:03:13 – Rico Figliolini
It’s amazing. And you’re right. I mean, just knowing the kids that I know in the school here in Atlanta and Gwinnett County and stuff, these kids are learning a lot from that. And you’re right, team building. I mean, you don’t lose that. You have to be able to learn how to take defeat and how to work with other people that you normally may not be able to work with and appreciate people around you. So yeah, I can see that happening. So did you end up, you weren’t a game player before that, I’m assuming.
00:03:45 – Mike Logan
I’ve always been a video gamer. You know, I was right at that cusp of the generation that came up playing the old original Nintendo, maybe even a little Atari built into the early days, but never really viewed it as a sport until that time. Until I talked to that coach.
00:04:00 – Rico Figliolini
Interesting. Yeah, I had, you know, not for anything, I had the same feeling when I started seeing esports, which is big in the state of Georgia, actually. Very big here, and it’s getting bigger. But I felt the same way you did, Mike. Like, this is a sport? Yes, you have teams competing. But it’s interesting to see. And especially when I’ve played games like Fortnite with my kids and just the teamwork in getting through a game where you’re ranked going from 100 to 1 you really have to work as a team. And my kids would be like dad, just like you know we’re gonna leave you behind and stuff. I had to get better at what I was doing. I at least used the skills that I could use. So then I wasn’t weighing them down. So I can appreciate that. But yeah, and you’ve been in the audio education technology industry for like 25 years. E-Gaming hasn’t really been part of that. But Avid is a company on a mission, right? So tell us a little bit of what that core mission is and how that relates to what you all started doing this past summer, late May, when you introduced your gaming.
00:05:17 – Mike Logan
Sure. Avid really believes in the power of audio. And when you start looking at the science behind what audio can do for somebody, it has a visceral transformative impact on people. And what’s interesting is, you don’t even need a research study to know that because everybody knows that maybe you drove a little faster on the interstate when your favorite song came on, or, you know, there’s maybe a reason why they play Black Sabbath at the beginning of every stadium, right? Because it gets people’s adrenaline fired up and ready to go. So people know that music has an impact on them, but it doesn’t just have to be to get someone pumped up for a sport. They can actually be used for calming effects. And so Avid got into the audio industry by being the first company to ever put a headset on a commercial airliner. And we did that because we wanted to reduce that anxiety that people had of flying by playing music and relaxing them a little bit and just offering a better experience. So we’ve been doing this for 60 plus years with airlines. We got into the medical industry about 20 years later. And so we’re, a lot of people, I say some people say, I have never heard of Avid. I said, well, you probably have used this, though, because if you flew on an airplane and you had a headset on, there was a chance that was us. If you went to a hotel and they gave you a headset to work out with, that was probably us. If you went to a hospital for dialysis and they gave you a headset, that was likely us as well. So we’re very purposeful in what we do. And it’s all about using audio to transform some type of an experience. So that drove us to education where, you know, we see this influx of devices and the individualized learning. And so for the bulk of the, after the turn of the century, our focus has really been on schools and classrooms. And so that, obviously you can imagine that transition from just a learning headset and then using everything we’ve learned from that to go into the esports market where we see this other emerging technology or need for technology.
00:07:09 – Rico Figliolini
So what actually drove that idea of getting into that space? Because it’s a competitive space. A lot of products out there, a lot of companies doing this. It’s like pickleball almost in a way. They’re going to have a shakeout at some point because there’s hundreds of companies selling pickleball products. And just to differentiate yourself within that market space is a difficult chore. So, you know, with the new product you have, Aviga, the gaming headset that was introduced this past May at DreamHack Dallas, what got you guys started? How long did it take you? What, you know, did you look at technology to make this intentionally affordable headset for gamers?
00:07:56 – Mike Logan
So we were able to leverage some of our strength areas, similar to what you said when you play Fortnite with your kids. You know, you find your strength areas and you leverage those. And we did the same thing when we created this headset. What we knew is that we knew how to make an affordable headset because of the education market. It demands affordability. We knew we could make a durable headset. And we knew we had the ability to create a headset that had a really good microphone on it so that you could hear really well because we’ve made creator headsets before, budget-friendly creator headsets. But what ended up happening is some gamers picked up that creator headset and said, I really like using this for gaming. We said, well, why? They said, we can hear each other really good on this headset. So we started looking at it and we realized that most of the gaming headsets out there do a really good job of boosting the sound effects because that’s what we all like to hear, right? We, you know, we’re of the age where we can appreciate the old car stereos with the three knobs and we got in and what did we do? We turned the bass up, we turned the treble up, we turned the mid-range down. We basically made a smiley face with the EQ because that’s what we wanted to hear. Headset manufacturers aren’t that far off of doing the same thing. They boost that bass up. So the explosions and the gunshots sound really good. The big thuds come through. But you might be inadvertently drowning out a little bit of that vocal frequency range. And so what we’ve done is we said, let’s not overly boost those sound effects, focus on the vocal range and give people a really good communication-focused centric headset that they can afford. And so between the affordability of knowing the education space, the durability of making sure it lasts, and then this communication-centric mentality when we created it, we’ve created something that the industry is responding really well to.
00:09:32 – Rico Figliolini
Did you find, Mike, anything surprising as you guys went through this development of doing this, of creating it?
00:09:39 – Mike Logan
I think the surprise was how quick people fell in love with it. The headset was intended to be a K-12-focused esports-centric headset. It was going to be something that a high school esports team, a middle school esports team could pick up, purchase very affordably, outfit their whole team and have a really good communication experience. But what we have found is that all of a sudden within a year of releasing the product, we’re all of a sudden the headset for the U.S. national team. The Oklahoma City Chargers pro esports team uses our headset. Atlanta Detonate right in your backyard uses our headset. So we just signed the Carolina Reapers, not what, I think it was last week or two weeks ago, which is that’s the team that has the cat on it, which is just signed to the U.S. Olympic team so we have, we’re getting an awkward amount of attention because people just really like this approach that we’ve taken and they say we can just hear each other better and that’s what esports is all about is the communication.
00:10:36 – Rico Figliolini
Right. I was, prior to us getting on today, I was doing some research and stuff, going through some reviews, and the clarity was the biggest part of some of these reviews. The simplicity of the headset. I mean, there’s only one knob on the headset. But the simplicity of it, the ability to mute the mic, as most headsets do nowadays, but the clarity of the sound between players was the biggest thing that I saw in reviews that they were really happy about. So I could see that and that feedback probably. So as you do this, as you’ve rolled this out to gamers and stuff, do you look at that feedback? Is there ways to address anything? Is there wheels turning of what else you can do in the coming year of developing other headsets for this space? Are you going to work with that?
00:11:33 – Mike Logan
So one of the things I think makes our company different is we’re a small company. We’re not one of these behemoth companies out there that just can’t turn their ship very quickly. So VOC, or voice of customer is one of the primary driving factors that we use when we design a product. So upon release of the Aviga, we started asking customers, what could we do different? What do you love about this? What would you change about this? And so out of the gate, we’ve already started with our product definitions, getting ready for the next version of the product and we’ll continue to make it better just like we do with all of our products.
00:12:08 – Rico Figliolini
You’re an employee owned company, I think.
00:12:12 – Mike Logan
That’s right. So the entire company is owned by the employees. So everyone that you call, if you picked up the phone and called anyone at my company, they’re an employee owner. And based on how long they’ve been there, it determines their level of ownership.
00:12:26 – Rico Figliolini
You know, that’s impressive actually to me to have a company like that because that means you’re all vested in the success of the company, the products. And I’m sure that the feedback you all get at every level probably is really looked at and fed back to the team, I would imagine. So your primary audience at this point for Aviga headsets, we’re just talking gamers? Or you said before this, I think this is finding its way certainly in the high school level. What other areas is this beyond where you’ve mentioned? I mean, there’s a lot of places obviously that are using this, a lot of industries and market areas. How do you work with that? How do you find, it can’t be everywhere you could be but you know how do you market that?
00:13:14 – Mike Logan
We have different divisions within our organization and you’re right, it was originally created as this gaming centric headset with the volume control to flip to mute and then this communication centric first type of a build. And so what we have found because of that, we’re seeing even K-12 schools, they’ll use it for STEM or STEAM labs instead of just e-sports because it gives that isolated experience and kind of allows a child to immerse themselves into the audio. But we’re also seeing it in telemedicine. So just about everybody has been exposed to an online or virtual doctor’s appointment at this point. That requires clear communication and isolated experience, private audio. So we’re seeing that pick up in healthcare as well. But then in the gaming space, the real target audience for the gaming space is not necessarily the pro gamer. It’s not going to be the next Counter-Strike champion out there. What we’re targeting is the everyday gamer, someone who wants to sit down, play games casually, and just enjoy the gaming experience and communicate with their friends.
00:14:17 – Rico Figliolini
So you all were at DreamHack Dallas, then you were at DreamHack Atlanta during Georgia’s Game Week, which was an expanded week of gaming and stuff. And I mean, they’re going crazy with the expansion of how they’re doing these things now. So not just, you know, gaming, what was it? The LAN games? Or bring your own computers also? I mean, there’s so many things going on at DreamHack. Dungeons and Dragons, board games. How do you market to that? You guys had a booth and stuff, giveaways. I think you were using even some influencers or gamers. How did that work? How did you get into that? Was that successful for what you wanted to do?
00:15:03 – Mike Logan
I’ll give a big shout out to DreamHack. Just to anybody that hasn’t been, you should absolutely put that on your to-do list. DreamHack is an incredible conference, and it’s not your typical trade show of sorts. They limit the number of vendors. It’s really a festival. And so it’s more gamer-centric and not necessarily vendor-centric. Even though we’re a vendor, we have a booth there. You have to keep in mind how you want to market to people. And so what we do is we do very, very hands on demonstrations. So we have people come up. We want them to experience it so they can put the headset on. They can talk to their friend over top of the sound effects of a game and they can hear it and really appreciate that. So that’s how we chose to approach DreamHack, is really try to make it more of a user-centric experience. And it was really successful.
00:15:51 – Rico Figliolini
You’ve had e-players, e-sports players, anyone that people could recognize or content creators?
00:16:00 – Mike Logan
So I think the funniest one was we talked about the Atlanta Detonate. They signed Fatality. And Detonate had a booth at the DreamHack event as well. And we decided to have some fun. We said anybody that was able to beat Fatality in a match of Street Fighter would get a free Aviga headset. And after three days, we ended up giving out none. So that was probably one of the most fun elements of DreamHack is that nobody could beat Fatality so obviously that’s one of the names people might recognize.
00:16:37 – Rico Figliolini
That’s amazing to do a giveaway and not be able to give it away.
00:16:40 – Mike Logan
No one could beat him, so.
00:16:42 – Rico Figliolini
That’s funny. And there were a lot of people. I remember the year, even though I missed this year, the year before that, I met several people, several, I mean, such an age group, such an age range of people that have come to DreamHack from, you know, 13-year-olds to 75-year-olds that I met. I met a 75-year-old who was there with his son. So you can imagine how young was that. And he was just hanging out while his son was playing one of the games. And, you know, so you have families coming there. I met another family from Minnesota. I met the mom who was there with her 13-year-old son who was competing in Fortnite, brought his own computer, but his father had to drive the computer from Minneapolis to Atlanta that day because they didn’t want to put it on the plane because, God forbid, something happened and it broke. It was one of those bring your own computer setups. So you have a variety of people, families. I think once you start selling, quite frankly, people are funny the way they are. They’re creatures of habits to some degree, right? If they start out with certain brands when they’re younger and stuff, they tend to want to live and keep with those brands a little bit. Loyalty to that. And I know you’re in a space, education also and stuff, where it’s a competitive space too, right? So you always have to look at new technology, advancing what you have maybe you’re working with the things that are coming up like vr and stuff right? Augmented reality. I mean all this stuff is coming to play. Does any of that fit into how you guys look at the future of what you’re doing?
00:18:26 – Mike Logan
It does. You know, it’s interesting you talk about those big companies that are out there and they’re basically everybody’s trying to go for that space. Audio specifically, individual audio, is a rapidly growing market in spaces where we don’t play. Typically we don’t play in the fitness industry for example, as heavily as we do in other markets. But fitness, the individual wireless earbuds in the fitness industry, it’s a booming market. But it’s interesting that we’re not a small player in that the number of headsets we sell every year is grossly inadequate to these other companies. We’re putting out just over 14 million headsets a year or headphones a year. And when people realize that, they’re like, wait a minute, how come I haven’t heard of you? And it’s just because we don’t invest as heavily in the marketing. We’ve really just invest in keeping our costs down and then going directly after a market that we know we can make a difference in, such as, you know, I mentioned earlier dialysis. It’s a great example of somewhere that just people weren’t focusing on that, but it really was a need to say people want a headset while they’re sitting there for, you know, possibly up to an hour and, you know, there’s just nothing to do. So it’s a great example where we could offer that experience to somebody. In education, it’s similar. That we were able to offer a low cost, very durable headset. The needs of an education headset aren’t what the big guys are looking at right now. They’re looking at something that looks cool and has the flashy stuff on it. Education, if you sell to educators, they want something that’s going to last them a couple of years, give them a great experience and be affordable. I think that finding a niche and finding an area where other companies don’t play and they just don’t have the expertise, I think that’s been the key for us and it will continue to be. We’ll find opportunities. We have meetings every month, every quarter to say, what else should we be doing?
00:20:13 – Rico Figliolini
It’s amazing. I mean, you’re right about the education system. I’m so involved a bit in Gwinnett County with different things. And I can see everything gets banged around. I mean, my high school, one of my kids went to a STEM high school. And things have to be made to last a while in these school systems because they will be banged on. They will be used quite a bit. Different people will be using that headset and stuff. It’s not one person, one kid that’s using it. So I can, you know, and I’ll share something. My background is publishing and marketing, right? And I checked out and I’m looking and I’m searching and I’m checking your website and I’m checking, you guys don’t do Google AdWords really that I’ve seen. You guys are not out there. You know, there are brands out there that might have 100,000 followers, but when you zone down to who they are and the amount of engagement, you could tell that sometimes these are bought or these are not real engaged audiences and stuff. So for you to be selling 14 million products, it’s just amazing to me, considering what I see. And I’m like, they’re not really marketing they don’t, you know, I don’t see that on the web if you will. So I can tell then that it’s really a relationship thing that you guys are building. And I mean it’s just, I’m impressed that you all are doing as well as you’re doing selling a product that’s a good product then without having to do what the big boys, they’re all playing Google AdWords, they’re all doing that stuff. You apparently don’t need that.
00:21:53 – Mike Logan
It’s about authenticity and creating an experience for someone that says, let’s first solve a problem. Let’s not just create a product to see if we can sell it. And that’s oftentimes what happens, right? And it’s sad, but people create a product, they put enough money into marketing. And I used to work for an amazing CEO that told me, he used to use this saying all the time. He said, every successful company has a genius. They’re either in engineering or marketing. And it’s interesting. So many people have their genius in marketing. They have a product and they just market it really well. We try to make sure our products themselves are exceptionally well-designed. They solve a problem better than anybody else. And because of that, we don’t have to spend as much money trying to market it. We just solve a problem, present it, and people appreciate it. And that’s really what’s happened with this Aviga, right? I mean, we’re still not the biggest booth at DreamHack. You know, we’re small players off to the side, but people seem to really resonate. You get people bringing their friends back over to the booth, affiliates, pro esports teams saying, I’ve got to see this. I have to see this one more time. And we’re continuing to get this churn and this buzz around the experience.
00:23:03 – Rico Figliolini
And that’s great because people sometimes they don’t respect the price, right? They look at something and say, well, is that really good? Look at the price on it. And it’s like, well, damn, if you read the reviews, they’re very good, you know? And it’s just like, you don’t have to be a $120 headset to be good. You know, that a lot of that goes is paying for marketing. A lot of that higher, higher in money. So I can see, yeah. Do you see trends in gaming, or audio gaming changing? What emerging trends are you seeing out there? Where do you all see things going over the next five years?
00:23:44 – Mike Logan
I think that one of the issues that the gaming industry in general has faced is this economic barrier to entry that continues to exist where if you want to be a pro gamer, you need a $3,000 or $4,000 PC, a couple hundred dollars worth of monitors, an expensive headset. You need expensive gear. One of the things that I’ve seen emerging, and again, hats off to DreamHack. I think they’ve done a great job of this, is all of a sudden you’re seeing Switch tournaments and you’re seeing just mobile tournaments, which of course are out there. But you’re even seeing PlayStation 2 tournaments come back up where the economic barrier to entry is very, very low. People can afford it. And the gamers that are emerging out of the areas that are you know maybe less economically advantaged than they have been, the gamers that are emerging from these other areas are exceptional and so we’re seeing a whole nother generation of gamers a whole nother people group of gamers come up because they can now afford to compete in these other types of tournaments. And so I think that’s one of the coolest things right now that we’re seeing in the gaming industry. Of course, I’d be remiss if I said I wasn’t excited about that because we have a very budget-friendly, high-quality headset. So it fits into that same market. But I think the thing that I like is that you don’t have to have a fortune and capital to get into gaming anymore.
00:25:09 – Rico Figliolini
That almost felt like the second I was thinking of street basketball pickup games. I mean, you just need the basketball and the net. You don’t even need the net. You just need the hoop.
00:25:15 – Mike Logan
That’s right.
00:25:20 – Rico Figliolini
So, yeah, I can see that. And even the nostalgia of playing games. I think my oldest has a PS5 and he’s just like he misses some of the old games because they were immersive. I think when you get to a certain age also, you sort of find that some of the stuff that’s going on now is just too much. You almost want to get back to the basics of gaming versus being immersed sometimes in these things. They’re getting so real. Like, in fact, Unreal Engine or the software that’s out there, you could literally walk into a war game, shooting game, for a shooter that you almost, if you didn’t know, you were like right in there, in real, like, texture and everything. Yeah. Be immersed and go to heaven. So do you, as far as the company, I mean, you’ve been there a year and a half. And the team, is the team like all in-person, hybrid, remote? Are you finding the industry like that too?
00:26:35 – Mike Logan
We have a combination. We are. I think most companies have figured out that when you use remote opportunities, when you’re willing to hire a remote employee, of course, there’s always challenges that that presents. But you open yourself up to a much larger pool of talent than when you are restricted to a certain number of zip codes so people can drive in. Our company is based in Providence, Rhode Island. We’ve been very blessed to have a very good talent pool in Providence. And that’s where most of our company is still based. But our sales staff, the regional account managers, they’re remote throughout the country.
00:27:08 – Rico Figliolini
Okay. Which is good because you don’t necessarily want them in the office, right? They should be out meeting people and doing things and marketing and selling. I guess the last question I have is, you know, with the personal experiences that you all have, you know, the shaping of leadership innovation, you know, what’s happening in gaming now, the way things are changing, AI, how AI would figure into audio. Does that even come to play in audio?
00:27:42 – Mike Logan
It does. So AI has already reached audio. There’s video generation engines that allow you to take you know two or three minutes of you giving a speech and then I can generate an ai video of you saying anything that I want you to say. So there’s that technology’s already out there and of course you know I always, we’re seeing this even in, you know, I hate to go back to schools, but we’re seeing it really heavy in schools because schools are using AI in some software to do grading and students speak into their headset and how they speak, how they pronounce words is being graded by an AI engine. This is the same thing that’s going on with these AI video.But it really boils down to the quality of input from the headset or from the microphone is going to drive the efficacy of the AI engine. So audio is becoming very important. As AI continues to emerge, the engines aren’t quite sophisticated enough to recognize nuances, accents, deviations, and voice patterns. And so it becomes inherently important for the accuracy of the pickup of the microphone to input into the system.
00:28:50 – Rico Figliolini
Interesting. I didn’t even think about that aspect of it. And you’re right. I mean, every time I think about Siri getting something wrong, it’s not listening to exactly what I’m saying. And I have a bad accent, maybe. Mine’s from original Brooklyn, New York. So every once in a while it comes out and it’s like I have to recorrect stuff. So I get what you’re saying as far as that being clear, I guess. Do you have any closing thoughts of what you want to share that maybe we haven’t covered during this podcast?
00:29:24 – Mike Logan
I think the only thing that we haven’t talked about, you kind of hinted at it a little bit with DreamHack, and maybe a commercial for DreamHack is if people haven’t gone, it’s an environment. And what’s interesting about DreamHack, and I think even the industry in general, is we grew up in an era where a video gamer was almost taboo. It was a black mark. You didn’t tell people that you were a gamer because they would think less of you. That guy’s just a nerd. I mean, I was a nerd in high school because I was a gamer and it was just known, but it’s so acceptable now. And when you go to a DreamHack and you’re surrounded by 55,000 people or 40,000 people that are all okay with you being exactly who you are. And it’s such a judgment-free zone. I think the industry and DreamHack is just a representation, a manifestation of that, that fact that you can exist in a world where you are who you are and there’s no judgment. And I think that’s what’s interesting about this next generation of gamers coming up is that they don’t have to hide from it.
00:30:25 – Rico Figliolini
Yeah, I like that. You’re right. I mean, and they’re welcoming. I don’t even think it matters the age level you are. We see a variety of people doing. And it just becomes a whole community. I mean, my 27-year-old, she’s playing on Fortnite and some other games as well. And she’s on Discord and she’s communicating with her friends from across the country. Such a time zone difference that sometimes I’ll find her gaming at like two in the morning. I’m like, what are you doing? You got work tomorrow. She’s like, they’re in California. It’s only 11 o’clock there. You know, it’s just like, but it is such a community of people. And they talk to each other and they share everything. I mean, you’ve got Reddit. I mean, my youngest goes to Reddit for everything. He’s like, if he needs to find out about a headset or something, he’s on Reddit and he’s checking it. He’s putting out the question. He’s looking up what everyone is saying. So, yeah. So it’s a great community. I can see that. This has been a good conversation, Mike. I enjoyed learning a bit more about Avid and your products and stuff and how you guys look at things.
00:31:36 – Mike Logan
I appreciate you having us. It was pleasant. And, you know, you’re a heck of a conversationalist. So I appreciate the format and just the casual nature of the conversation. So thank you.
00:31:46 – Rico Figliolini
Yeah, thank you. And everyone else that’s listening, UrbanEBB is one of these podcasts that I do, one of several, that really talks about culture, business, politics sometimes and stuff. So I’m glad that’s over with. But it’s enjoyable talking about gaming and talking about this stuff. And it’s just, Mike, I appreciate you making time for me. Thank you again. Yeah, hang on for a second. Thank you everyone. If you like this podcast, definitely like it, subscribe to us, the subscribe button down there somewhere. Or if you’re listening to it on Spotify or iHeart or anywhere on YouTube or Facebook, wherever you’re listening to the video or the audio podcast, leave a review, leave a comment. Appreciate you all. Thank you.
Related
Arts & Literature
From Food Creations to Handmade Jewelry: Wesleyan Kids Prep for Artist Market 2025 [Podcast]
Published
6 days agoon
April 7, 2025In this episode of Peachtree Corners Life, host Rico Figliolini spotlights three remarkable student artists featured in this year’s Wesleyan Artist Market. Eighth graders Kimberly Wang and Nika Jensen, along with sixth grader Carter Jensen, share their creative journeys—ranging from edible art like fruit jellies and peppermint bark to handmade jewelry and custom-designed bags.
Kimberly talks about her love for food art and balancing sweetness with fruity freshness, while Nika and Carter discuss building a jewelry business that also gives back—donating proceeds to families in the Philippines. This isn’t just an artist market; it’s a showcase of purpose-driven, globally inspired young talent. The event runs April 25–26 at Wesleyan School and is open to the public.
Podcast Takeaways:
- Kimberly Wang creates handmade edible treats, balancing flavor and freshness for the show.
- Nika and Carter Jensen co-run a jewelry and fashion accessory business, inspired by global travel and cultural experiences.
- Nika donates part of her proceeds to support families in the Philippines.
- All three students are deeply involved in extracurriculars—from musicals, marching band, math club, and academic bowl.
- The Wesleyan Artist Market features 24 student artists and over 70 professionals—open to the public April 25–26.
Timestamp:
00:02:19 – Student intros and extracurriculars
00:03:06 – First-time participants and motivations for joining
00:04:13 – Kimberly’s edible art and recipe testing process
00:05:16 – Nika and Carter’s jewelry and bag design business
00:07:06 – The reward of watching people enjoy your creations
00:08:20 – Donating art profits to support families in the Philippines
00:10:39 – Future aspirations in medicine and law, with art as a passion
00:12:06 – Behind-the-scenes logistics of preparing for the market
00:13:25 – Global travel inspiration: 73 countries and counting
00:17:19 – Where the students draw artistic inspiration
00:20:04 – Custom requests: From peppermint bark to Lego earrings
00:21:16 – Anticipation and excitement for this year’s market
00:22:29 – Reflections on Wesleyan and the artist experience
Transcript:
00:00:01 – Rico Figliolini
Hey, everyone. This is Rico Figliolini, host of Peachtree Corners Life. We have a great set of guests today. Because of the upcoming Wesleyan Artist Market, we thought we’d do some interviews with student artists. Three of the 24 that are going to be at Wesleyan Artist Market. So they’re with me here today. So we’re going to get right into that shortly. I just want to say thank you to our corporate sponsors. So I want to say thank you to EV Remodeling, Inc., based here in Peachtree Corners. The owner is Eli. Him and his family live here. They’re great. They do a lot of design work, design your space. Essentially, any home remodeling you need from whether it’s your kitchen, your bathroom, or a whole house remodel, or even an addition to your home, think about it, whatever you need, Eli can handle. So check them out. Go to evremodelinginc.com and find out how they can design your space and your life. Our next sponsor just came on, and they’re Vox Pop Uli. I want to thank them for joining us as well. They deal with all sorts of things you can imagine putting your logo on, similar to a little bit about what these kids do, right? They’re creating artwork. They’re creating a brand for themselves. And so this is what Vox Pop Uli does, right? They’ll take your brand and bring it to life. Essentially, anything that you can think of that would go on apparel, whether it’s sweaters or T-shirts or wherever you want to put your brand engraving, your logo, what object you want to put it on, even vehicle wraps. So if you’ve got a truck, you want to put a whole wrap around it, check them out because they can do that. They’re here in Peachtree Corners and they’re called Vox Pop Uli. So visit their website. I’ll have the links in the show notes as well. So thank you guys. I appreciate your support. So now let’s get right into it. Let me introduce our three artists, great Wesleyan students. Can’t wait to start talking to them. We have Kimberly Wang first on your left, on my left, and Nika and her brother Carter Jensen, who work together creating the artwork they do. So I’m going to ask you guys just to, you know, give me a little background. Tell me who you are, your grade, what you do, extracurricular, stuff like that. This way our audience can get to know a little bit more about you. So let’s start with Kimberly Wang. Hey, Kimberly.
00:02:19 – Kimberly Wang
My name is Kimberly Wang. I’m in eighth grade this year, and outside of Artist Market, I do marching band, and I also do the musical production this year, which is Matilda.
00:02:31 – Rico Figliolini
Excellent. What about Nika? How about you?
00:02:34 – Nika Jensen
I’m also in eighth grade. My name is Nika Jensen, and apart from doing the Artist Market, I do cross country. I’m also in Matilda this year, and I also do math counts, which is a math club.
00:02:47 – Rico Figliolini
Okay, cool. And Carter?
00:02:49 – Carter Jensen
Hello, my name is Carter Jensen. I’m in the sixth grade. And outside of the artist market, I do academic pool and I also do basketball.
00:03:00 – Rico Figliolini
Excellent. Alright, cool. So have you guys ever done the artist market before? Is this the first time?
00:03:06 – Kimberly Wang
This is my second year doing it this year.
00:03:08 – Rico Figliolini
Second?
00:03:10 – Nika Jensen
Yeah, this is our first year because we’re new students this year.
00:03:13 – Rico Figliolini
Alright, cool. What inspired you to get into it, Nika?
00:03:17 – Kimberly Wang
Well, I had my own business before we came to Wesleyan and so I thought that the artist market is a good way to like show my business to other people in our community. So yeah.
00:03:30 – Rico Figliolini
And you brought in your brother Carter to help you with?
00:03:35 – Nika Jensen
Yes, sir. He’s also part of the business.
00:03:39 – Rico Figliolini
Alright cool. Okay so, Kimberly. Food. Food is art, right? I’m sure your mom would probably say, it’s food, just eat it. But you’re playing with your food, essentially. What they used to tell you not to do, right? So when you create your food art, what do you think about? How do you go through this? How do you choose what you do and what do you exactly do?
00:04:13 – Kimberly Wang
So this year, I am making fruit jellies and peppermint bark. And when I think about what creations I want to make for the artist market, I go online and I look through like, what are some popular desserts that a lot of people like? And once I like choose my items, then I go through
the recipe and then I do a lot of trial and errors to make sure that like the products are like healthy and they taste well.
00:04:42 – Rico Figliolini
So they have to be edible, right? Because this is edible art?
00:04:45 – Kimberly Wang
Definitely, yes.
00:04:46 – Rico Figliolini
So are you eating a lot of the edible art before you get to what you need?
00:04:50 – Kimberly Wang
Not really. I don’t usually taste a lot of the food. I let my family taste it.
00:04:56 – Rico Figliolini
Ah, good. I like that. Yes. Get them to participate. Cool. So edible art, that’s one way of doing it. Jewelry, that’s something else, right? Wearable. How do you guys, Nika, Carter, how do you get to the place of what you do?
00:05:16 – Nika Jensen
So I started my business when I was 11 years old and it started like I got my first jewelry making kit and I kind of just expanded from there. So like I usually use Amazon to search and find like the prettiest designs like of earrings and pendants and get opinions from other people like my mom and my family to see like if they think it’s like wearable and if they like it. So I browse on Amazon for a while and I find like the best and high quality products and then I hand make them at home usually like every day after I come home from school so and my brother he does something else and he can tell you about that.
00:06:01 – Carter Jensen
I, my sister, she got a Cricut machine for, like, her 12th birthday, I think. And started making these, like, iron-on bags with the Cricut machine and, like, making them based on, like, Georgia and, like, Wesleyan and designing it based on fashion.
00:06:19 – Rico Figliolini
Alright. Cool. So let’s get back to Kimberly. The food that you do. Do you have particular flavors you like? Do you have particular areas that you stay in?
00:06:33 – Kimberly Wang
So this year I’m trying out like something more sweet with chocolate. But last year I definitely went for more of like the fruity side. And I think I like to keep it like a balance. So that way one is not overpowering the other. My personal favorite will probably be fruit because it’s healthy. And I mean, it just tastes good in general.
00:06:56 – Rico Figliolini
Okay. Alright cool. What’s the most rewarding part that you can think of, of making edible art?
00:07:06 – Kimberly Wang
Well, I mean definitely like you said before you get to eat a lot of food. I mean, I did say before that I don’t eat a lot of the creations I make, but sometimes I still do eat it. And so I think it’s also really rewarding to see like people try out your creations and see like their reactions to what they think of it.
00:07:27 – Rico Figliolini
So when, I know I’ve spoken to other artists when they sell their artwork like paintings or stuff like that they get a chance to see it sometimes when the fan that bought it if you will, would send them a picture of where they hung it right? Yours disappears right?
00:07:45 – Kimberly Wang
Yeah, exactly.
00:07:47 – Rico Figliolini
Yeah I guess, there’s no way to, short of doing a selfie with it or taking pictures of it, there’s no there’s no permanency to it so how does that feel?
00:07:57 – Kimberly Wang
I mean well as long as the people enjoy it that’s good. And I mean I think mainly it’s about like the memory that you have of having the food and if you like it then it stays as a good memory for you and if you don’t then I mean you can always try out different things.
00:08:20 – Rico Figliolini
Okay. Nika, Carter, as far as the jewelry goes the, you’ve used it to raise money to support children in the philippines? yes
00:08:29 – Nika Jensen
Yes sir.
00:08:31 – Rico Figliolini
Is that, is that how you started this when you were 11? Is that the reason?
00:08:35 – Kimberly Wang
No, so I was like 11 during the pandemic. So I was always looking for a way to express my creativity. And so that’s how I started my own business. And so I was selling at my uncle’s pharmacy and I was saving up the money to use for like college or for like other events later on in my life. But this last year and a half before this school year, we were living in the Philippines. And so I was really touched by all of the families there. And we even did something similar where we gave out food and canned goods over Christmas to poor families there. So that just
really touched me. And so ever since we got back to America, I’ve been donating part of my profits to other families in the Philippines.
00:09:24 – Rico Figliolini
Carter, did you end up going on that trip as well?
00:09:28 – Carter Jensen
Yeah, I was with her. We stayed there for about a year and a half. We also did schooling there.
00:09:36 – Rico Figliolini
It’s interesting brothers and sisters, I have three kids and you know growing up brothers and sisters always there could be dynamics there. So how do you get along? Do you ever say to your sister, I don’t know about that. You know that might not look as good, that might not sell. Do you give good feedback? I mean how do you praise her or how do you work together?
00:09:58 – Carter Jensen
She’s more of the leader of the business so like I usually just like try to like agree with her and like yeah.
00:10:12 – Rico Figliolini
Alright that’s cool well you need a leader of the pack sometimes right? So Nika the artwork that you do, you know this is part of what you do you’ve mentioned other things you do right? I know you’re young, you all are, you know you’re not old enough to really think well maybe you are to really think what you want to do with your life right? Is art something that you want to keep as part of what you’re doing in your life?
00:10:39 – Nika Jensen
It’s definitely something that’s of great value to me, but I kind of want to pursue the medical field, but art is also really important to me.
00:10:49 – Rico Figliolini
Okay. Sounds good. Same question to Kimberly. What about you? How do you feel about the work you do?
00:10:57 – Kimberly Wang
I definitely enjoy making food, but like Nika said, I was also really interested in the medical field. And so like I’m not really sure if I’m going to continue pursuing this. But I mean it’s definitely brought me a lot of joy while doing food art.
00:11:15 – Rico Figliolini
Okay. Medical field both of you, that’s cool. What about Carter? How about you? 00:11:19 – Carter Jensen
I kind of like, I like doing art it’s one way to like express your creativity as my sister said. But I also kind of, I’m not really sure what I want to do when I grow up, maybe be a lawyer.
00:11:33 – Rico Figliolini
Okay. Well, artwork gives you a chance, right, to play a little bit, to be able to also see how people, like Kimberly, like you said about how when people see your food or taste your food and your food art, if you will, and it gives you a chance to see how people appreciate what you’re doing, I think, right? The challenges of making food art and keeping it fresh and making sure you’re going to deliver it on the right way I guess at the Wesleyan artist market, how do you how do you handle that part of it?
00:12:06 – Kimberly Wang
So for me the night before each day of the selling I would stay up really late and I make all my products so they’re all fresh and they’re all new. Because I want the best for the people that are eating the food because I don’t want anything to go bad overnight and so I make sure that it’s always new products and I make it, yeah.
00:12:32 – Rico Figliolini
We don’t have the same issue with the jewelry that you do, Nika. So that could last forever, right? But putting it together, sourcing the supplies, right, of what you do, the logistics of it, I guess. How do you handle that? Like getting all the materials together? Do you order it all on Amazon?
00:12:52 – Nika Jensen
Yeah, I order like 99% of all of my things from Amazon. And then since I already have the materials shipped to me, then all I have to do is just create them from my house. So it’s easier for me than having to go out and buy supplies at stores.
00:13:11 – Rico Figliolini
Sounds good. What inspires you as far as jewelry goes? I know that you said you look online to see other things and what the trend is. So where do you find most of your trends? Is it just on Amazon or is it social media, other places?
00:13:25 – Nika Jensen
I kind of observe other people and like what they wear and also social media. And I get a lot of inspiration also from like nature and from like my travels. We’ve been to a lot of countries in the past five years, 173 countries.
00:13:44 – Rico Figliolini
How many?
00:13:45 – Nika Jensen
I’m sorry, not 173, 73 countries.
00:13:49 – Rico Figliolini
73 countries?
00:13:50 – Nika Jensen
Yes, sir.
00:13:51 – Rico Figliolini
That you’ve been to in how many years? I can’t even wrap my head around that. How did you even do that? Teleport? I mean, how did you do that? Wow. What is your heritage, if you don’t mind me asking?
00:14:12 – Nika Jensen
I’m half Filipino. My brother and I are half Filipino. And then my father is part Danish and then also American.
00:14:21 – Rico Figliolini
Do you speak any languages?
00:14:23 – Nika Jensen
I speak the language of the Philippines called Tagalog and then English. And I’m learning Spanish.
00:14:30 – Rico Figliolini
Really? Okay. Kimberly, how about you?
00:14:33 – Kimberly Wang
So my mom is Taiwanese and my dad is Chinese. So I speak Chinese, English. I’m learning French and I’m learning Korean.
00:14:43 – Rico Figliolini
Really? Wow. Okay. Speak Mandarin, is it? Okay. My son was learning that for a year and he was, it’s a tough language to learn. But I’m sure being able to travel for example Nika, to be able to see other other countries and inspiration from those countries. What of the 73, 75 countries you visited what would you say the top five would be for that type of inspiration? Can you pick that up?
00:15:16 – Nika Jensen
I think so. I really like Argentina just because it’s so unique and the culture is just so strong there. Like you really feel so immersed just when you like step into the country. I like Italy, not only because of the food, but that’s also where I got a lot of inspiration for my jewelry. Just like the glass in Venice, like the Murano glass, like that’s also a really big inspiration. In Turkey, that’s when I first like found my interest in jewelry because there was, we went to this bead store and there was like thousands of different beads and I got to like choose different charms and like experiment with creating jewelry. So Turkey, Argentina, Italy, and then I have to give it to the
Philippines, obviously, because we lived there for so long. And then that’s hard. What do you think, Carter?
00:16:12 – Carter Jensen
I like India because I really like butter chicken. Also like Italy because I like pizza and pasta.
00:16:27 – Rico Figliolini
Yes, can’t get any better pizza than Italy, that’s for sure.
00:16:30 – Carter Jensen
Yeah, it’s really good there. And I also like Japan because it’s very futuristic and it’s like…
00:16:38 – Rico Figliolini
Is it?
00:16:39 – Carter Jensen
Yeah, it’s like a new environment and it’s like…
00:16:45 – Rico Figliolini
Yeah, cool. I can’t wait I think where, I think we may be heading there in July so that would be fun. I’ve never been so that would be interesting. Cool so with the artwork, with the inspiration, with the journey that you guys have been on, do you think that, are there any artists it’s hard and food maybe unless it’s Gordon Ramsay or something, but do you draw any inspiration? Who do you draw inspiration from for the work for what you do? Let’s start with Kimberly.
00:17:19 – Kimberly Wang
I don’t really have a specific artist that I look up to but I do watch some cooking shows and some like dessert making shows and they always really inspire me so I feel like that’s what really led me into like starting food art. And so I was like, whoa, this is really cool. And so I was like, okay, let me try this. And so now I’m here and then I’m like, this is pretty fun.
00:17:49 – Rico Figliolini
Oh, okay. Carter, I know you’re not the main person doing the artwork, but what do you see when you’re working with your sister? How does that feel working with her, doing the stuff with her, the artwork? Whatever you’re doing with her, how you know what’s that journey feel like for a brother and his sister?
00:18:13 – Carter Jensen
It’s kind of relaxing doing artwork and like peeling off like the stickers on the bags
00:18:26 – Rico Figliolini
Okay, alright, that’s cool. Sister, how do you feel?
00:18:30 – Nika Jensen
Yeah I just enjoy anytime I’m like I get to make jewelry because I feel like it’s such like an important thing to me. And it also like my brother said it’s really relaxing and just like sitting in our home and just like making jewelry it’s like, it’s really fun for me.
00:18:48 – Rico Figliolini
Do you wear? I’m assuming you wear some of the stuff you make?
00:18:51 – Nika Jensen
No actually I don’t have my ears pierced. And so I just like making it and seeing my creations on other people.
00:19:00 – Rico Figliolini
Okay, cool. Kimberly, do you ever decide, I’ve got to make something, I want to eat something, do you ever decide to do that, or is it always just for the art?
00:19:10 – Kimberly Wang
I think mainly just for the art. Because, I mean, I do piano outside of school, and so most of my time is sucked into that. But, I mean, sometimes if I do want to make something, yeah, I’ll go for it. And I’ll try my best, but it might not be successful.
00:19:31 – Rico Figliolini
Have you ever been, have you ever designed anything custom design? Because someone requested it from you? Like has anyone ever asked Kimberly, has any anyone ever asked yeah can you make that for me? Like aside from the artwork you sell.
00:19:50 – Kimberly Wang
I don’t think so. I did get one request by a high schooler to make peppermint bark for him for his art and science class. But like other than that, no.
00:20:00 – Rico Figliolini
Okay. How about Nika? Have you ever had a request for jewelry?
00:20:04 – Nika Jensen
Yes, I have. So my mom was posting some of my creations on social media and someone reached out to me and she wanted lego earrings like so little like lego figurines as earrings. So I used some of my own legos and then we also bought some but I drilled a hole on top of their head and I had to stick a screw inside. I had to mail it to them. And then they sent me a picture of them wearing it.
00:20:42 – Rico Figliolini
It’s just the way you were describing it, drilling the hole in the head. It’s like, all right, well, that’s good. So there’s the art. You do anything for art, I guess. That’s good. Great. We’ve been showcasing and talking a lot about art here and food and stuff. What are you looking forward to this year’s Wesleyan Artist Market? What is it that’s looking forward? I mean, you have there’s
three of you out of 24 other students. Have you seen or talked to other students and what they’re doing for the show, for the market? What are you looking forward to?
00:21:16 – Nika Jensen
To me?
00:21:17 – Rico Figliolini
Yeah, sure. Let’s go with it.
00:21:18 – Nika Jensen
Okay. Yes. Kimberly and I are actually really good friends so we’ve been like talking with our other friends that are doing the artist market and we’re like you know what they’re selling and yeah. I’m just really excited because we’ve never my brother and I have never done something like this before so I think it’ll be a really good opportunity and it’ll be fun so.
00:21:39 – Rico Figliolini
Something wholly new. That’s good, a good experience. How about you Kimberly?
00:21:45 – Kimberly Wang
Ever since last year, I was really astonished by everything I saw, even if it was like the adult artists, but like the student artists, they were all so talented. I know like a few other people are making food art and people like Nika are making jewelry. And so I’m honestly really inspired and just really blown away by all the effort that everyone puts in.
00:22:13 – Rico Figliolini
Cool. Anything that I’ve not touched on, guys, that you want to share about, individually about what it takes to do what you’re doing or your experience at Wesleyan? Why don’t we start with Kimberly?
00:22:29 – Kimberly Wang
I don’t really have much. I feel like this was a really nice opportunity to be able to share what Wesleyan Artist Market is about and how students have been able to participate in it.
00:22:42 – Rico Figliolini
Cool. Nika?
00:22:43 – Nika Jensen
Yeah so my mom printed out pictures of our time in the philippines so this first one it’s all the bags of food that my old school donated to families in the philippines.
00:23:01 – Rico Figliolini
Excellent. Glad you printed those out.
00:23:03 – Nika Jensen
This is my old class. This was this year when I sent my profits back to the Philippines. And those are all the boxes of food and clothes that they get with that money.
00:23:16 – Rico Figliolini
Wow, you really did make a lot of money.
00:23:18 – Nika Jensen
Yes, sir.
00:23:19 – Rico Figliolini
That’s good. That’s great. And maybe at some point I’ll ask Camille on this, getting some pictures from you all of some of the artwork that you’ve done. I’d love to include that when we post the podcast as well. And if you have any social media where you post your artwork on, if it’s public, feel free. We’re going to be sharing this and we’ll be taking you all as well. I think we got everything covered. I mean, you’re all just unbelievable kids. You’re just doing great work. And I’m just like, it’s always great to talk to you, to Wesleyan students, just like, or to students that are motivated, put it that way, to do things. So glad to see that you’re doing all sorts of things and I still can’t wrap my head around 75 countries, I’m just still trying to think that just like in five years, I can’t even see doing that. But I want to thank you all for for joining me so this is Wesleyan Artist Market you all will be at and that’s April Friday the 25th from 10:00 – 7:00 pm and Saturday April 26 from 10:00 to 3:00 pm. We’ve been talking with Kimberly Wang, who does food art, edible food art, and Nika and her brother Carter Jensen, who do jewelry. Appreciate you guys being with me and being so talkative and just being good guests. So thank you all. Hang in there with me for a second. Everyone else, I want to say thank you again for joining us. You can find out more about Wesleyan Artist Market from just going to wesleyanschool.org or just Googling Wesleyan Artist Market it’ll pop up for you. And it’s open to the public, Friday and Saturday in April. So check them out. Visit the 24 students that are displaying their artwork as well, along with the over, I think it’s over 70 professional artists there. And thank you all from, I guess you’re in Wesleyan Wolf TV station too. So appreciate you doing that with me. So thank you everyone. Stay well.
Related
Peachtree Corners Life
Peachtree Corners Roundabout Plans, Tech Park Housing and Zoning Updates [Podcast]
Published
6 days agoon
April 7, 2025In this episode of Peachtree Corners Life, host Rico Figliolini speaks with City Manager Brian Johnson about several key developments happening around the city. From proposed traffic improvements near the Forum to the shift toward more equity-based residential housing, Brian provides updates on what’s being considered and how the city is approaching growth and redevelopment.
The conversation covers changes in Tech Park, details about the new Curiosity Corner mobility hub, updates on zoning and land use policy and the city’s efforts to manage potential data center projects.
If you live, work, or invest in Peachtree Corners, this episode offers a clear and timely overview of where things stand and what’s on the horizon.
Downloadable Content
- Peachtree Corners Memorandum Roundabout Assessment (PDF)
- Final PTC Circle Roundabout Feasibility Study 03-01-2023 (PDF)
- Final PTC Circle Roundabout Feasibility Study APPENDICES 03-01-2023 (PDF)
🔍 Key Takeaways
- New Roundabout proposed at Peachtree Corners Circle near the Forum to address traffic safety.
- Multiple equity-based residential projects replacing outdated office spaces, including at 20-22 Tech Park, the Day Building, and 333 Research Court.
- Curiosity Corner Mobility Hub coming to Tech Park, featuring EV stations, food trucks and drone test areas.
- Autonomous vehicles like May Mobility already operating with zero drivers on Peachtree Corners streets.
- City’s proactive zoning changes include special-use permits for data centers and new infill residential zoning.
- Merger of Planning Commission and Zoning Board of Appeals to streamline decisions and reduce redundancy.
Timestamps of Major Topics
- 00:01 – Introductions & Sponsors
- 02:00 – New Roundabout Near the Forum: Safety & Traffic Study
- 09:45 – 20/22 Tech Park Development: Downsized, Equity Apartments
- 13:30 – Day Building Townhome Settlement & Safety Upgrades
- 17:00 – 333 Research Court: Office-to-Townhome Conversion
- 20:00 – Curiosity Corner: Tech Park’s New Mobility Hub
- 23:45 – May Mobility Driverless Car Stories
- 26:45 – Why Peachtree Corners is Restricting Data Center Development
- 31:30 – Merging Zoning Boards: Efficiency & Transparency
- 34:00 – New Infill Residential Zoning for Smaller Sites
38:00 – Wrap-up and Magazine Plug
Podcast Transcript:
Transcript:
00:00:03 – Rico Figliolini
Right. Hi, this is Rico Figliolini, host of Peachtree Corners Life. Appreciate you guys joining us. This is me with Brian Johnson, the city manager. Hey, Brian.
00:00:09 – Brian Johnson
Hey, Rico. How are you?
00:00:15 – Rico Figliolini
Good. Good to have you. We haven’t done this in a while, but before we get into this, let me just say thank you to two of our sponsors, EV Remodeling Inc. and Eli, the owner, based here in Peachtree Corners. They’re a great company, great family. They do design to build. So from everything from rebuilding your house to adding a deck or an extension or just redoing your kitchen. They’ve done over 260 family homes and stuff. So check them out. They just will do great work for you. Our second sponsor is Vox Pop Uli, also here based in Peachtree Corners. If you have a company and you’re doing either trade shows or you have a company and you’re trying to get your brand name out, they’re the company to do it with because they deal with everything from vehicle wraps, wrapping that whole truck or that car, to trade show booths, to garments for your business, or to if you’re doing a Peachtree Corners Festival and you need the tent and you need branding, they’ll take care of that. So anything you need, your logo imprinted onto almost any object, they’ll figure it out for you. So check them out Vox Pop Uli is the company. Tell them we sent you, so thanks for supporting us. So Brian it’s been a while, I think we got a few things to touch on to talk about. Lots happening this year as one city councilman told me, it’s going to be an exciting year of stuff going on. But things going on right now. So let’s start off with I guess one of the biggest things, we just had an informational meeting about. So we had a lot of comments on our social posts about this. And this is about installing possibly another roundabout. This was an informational meeting, right? And the roundabout, similar to the one that’s on Peachtree Corners Circle and Medlock Bridge Road, right? But this one’s going to be located between the Forum and Creme de la Creme on also Peachtree Corners Circle. So can you give us the, you know the the details on that or eye level?
00:02:20 – Brian Johnson
Yeah, so it boiled down it really comes to this if anybody’s ever left the Forum on the south end by Trader Joe’s and wanted to turn on the Peachtree Corner Circle, really any direction but certainly if you’re trying to make a left out of there, it’s kind of a dangerous you know intersection. It’s unsignalized there, you know Peachtree Corner Circle coming from the west or the right side if you were, you know leaving the Forum is coming over down a hill around a corner. You’re crossing over, I believe what at that point you’re at least five lanes of traffic are at two lanes each way in a middle turning lane. And it’s a dangerous intersection. And as the activity at the Forum increases, the property right across the street, right next to Creme de la Creme is zoned for condos. So that could get developed. And then we’re going to talk here shortly about just up the road, the Day Building properly, which is actually the next property over that just got approved. And so traffic is going to even increase even more. We cannot put a signal, another traffic signal at that intersection because it’s too close to the Peachtree Corner Circle, Peachtree Parkway intersection. So we either have to leave it the way it is or a roundabout allows people, especially the most dangerous turning movement is leaving the Forum turning left.
00:03:54 – Rico Figliolini
Yeah, for sure.
00:03:57 – Brian Johnson
And that, there’s no way to resolve that with, I guess unless you did a four-way stop, which I’m not, I mean, that’s, again, not just two lanes of traffic each direction. It can’t put a signal. So a roundabout allows people who want to turn left to actually turn right first into the roundabout and then just stay in the roundabout as you can go around to the left. So it’s almost like making a turning right to ultimately make a left. But you would turn right and enter the roundabout and then just follow the roundabout around until you’re now facing Peachtree Parkway and then you head straight. So we did a big traffic analysis, the city did along with Gwinnett County DOT and Georgia DOT, and a roundabout fits at that location. And so right now where we’re at is council, the city had an open house recently to solicit public comment on it. We’re sharing with you, have some, and we’re sharing the remainder of the information with you, Rico, so people can get on your social media posts and see, you know, but ultimately, you know, a lot of this detail will be hosted on our website, but they can see everything from the traffic analysis, the accident reports, the design concepts. But we’re doing that so that council can ultimately decide if this is you know a good to go project, and so that’s where we’re at with that project.
00:05:37 – Rico Figliolini
Okay. And we’ll have links we have an article being written about it but we’ll have links to the website, to the resources that you talked about, we’ll have that in the show notes. And this video I think a 3D video also that we’ll be sharing.
00:05:52 – Brian Johnson
Yeah, it’s an actual traffic model. So we took real traffic data from that intersection and then applied it at different times of the day on how this new roundabout would address that traffic count, that real traffic count. So that is not like, oh, let’s just throw a number of cars going through it. It is actually from the traffic counts.
00:06:16 – Rico Figliolini
And I remember the consultant telling me that I asked him, I said, it looks like an awful lot of cars. And he says, well, this is based on what the traffic is.
00:06:25 – Brian Johnson
Well, yeah, at the worst time, like, say, at 5:30.
00:06:30 – Rico Figliolini
Right.
00:06:31 – Brian Johnson
You know, how would it handle that? I mean, it’s easy to handle traffic there if it’s, you know, two in the afternoon, you know, nine in the morning, but we want to know what it’s like, you know, especially in the evening and rush hour, because the Forum’s not open in the early morning, so the morning rush hour traffic isn’t so bad. Evening is definitely, afternoon into the evening.
00:06:50 – Rico Figliolini
When you have people leaving the Forum, when you have people coming through wanting to go into the Forum, you have people leaving Creme de la C reme, you have people going left out of the QT station. Which once this is put, if I understand correctly, it’ll be a right in, right out only. Because there’ll be a median across the way. Correct.
00:07:13 – Brian Johnson
Correct. And you won’t be able to make a left out of the J. Alexander’s curb cut that’s closest to Peachtree Parkway.
00:07:21 – Rico Figliolini
You won’t be able to do that.
00:07:22 – Brian Johnson
Because that’s also, that’s actually going across.
00:07:25 – Rico Figliolini
That’s actually worse.
00:07:26 – Brian Johnson
Seven lanes of traffic with the turning lanes included.
00:07:29 – Rico Figliolini
I can’t even see how someone wants to make a left out of there. That’s dangerous right there.
00:07:32 – Brian Johnson
But people do.
00:07:33 – Rico Figliolini
Yeah. It’s crazy. And making a right out of, or coming out of the Forum by the Trader Joe’s, that driveway. I mean, I’ve personally seen anecdotally, if you will, one or two accidents roughly a year every months or so. And that’s what I’ve seen there. And I’ve seen people in the median stacked two, three, four cars. And if the first car doesn’t do their turn. The car behind them wants to play chicken and wants to come through sometimes. It’s like, you know, so I’m looking as I’m coming towards Peachtree Corners Baptist Church with the QT behind me. I’d have to be looking at the right side to see the Forum people, either people coming out to make a right or cutting straight across or wanting to go from that median going into the Forum. And even sometimes the Creme de la Creme people wanting to make a left out of there as well. Cutting across and who’s going to go?
00:08:30 – Brian Johnson
At the same time, somebody may want to make a left out of the Forum and Creme de la Creme.
00:08:35 – Rico Figliolini
Yes.
00:08:35 – Brian Johnson
And then there, you know. Yeah. So the only two options we have really, again, GDOT won’t let us put a traffic signal there because it’s too close to their signal on Peachtree Parkway.
00:08:49 – Rico Figliolini
Right.
00:08:50 – Brian Johnson
You can’t really put a four way stop where you have that many lanes. So we either leave it alone and just hope. Keep hoping for the best, or we do something that allows anybody who wants to make a left to technically do it by making a right into the traffic circle and then coming back around.
00:09:08 – Rico Figliolini
And I think there’ll be some improvements based on what we learned, what was learned from the roundabout at the other place that there’ll be some, what’s called brambles, I guess, stopping people cutting across from one lane to the other as they’re coming around. So there’ll be areas where they can feed into naturally into the lane. But yeah, so I thought that was good. So if you guys want to check out the links, you’ll be able to see that information and stuff. So that’s cool. So let’s talk about also 2022 Technology Parkway. That was the, that was originally had an old developer that came in. That was actually approved, I think, for just almost 300 units, apartments.
00:09:54 – Brian Johnson
A little more than 300, yeah.
00:09:55 – Rico Figliolini
More than 300, right? So now a new developer came in. And so tell us a bit about that, because now it’s moving towards equity property, I think, or?
00:10:06 – Brian Johnson
Well, no, that one isn’t. So the original application that was approved for rezoning was to combine 20 and 22 Tech Park South, which is at the corner of PIB and Technology Parkway South. And to combine the properties and then put, you know, around 350-ish apartment units on two different, I don’t know if you want to call them towers, but, you know, I would say six-story properties there built on top of where the existing buildings had been demoed. And the original owner, you know, ends up selling it. And so when the new developers come in, we work with them. And the ultimate product that they ask to be developed is reducing it by, I don’t know, somewhere near 100. So there’s like about 100 less units going in as tall. But it is still a multifamily development right there at the corner, all being built on existing parking lot or foundation of existing building. Anybody’s driven there recently that’s an old building that had structured parking there, it’s derelict people are breaking into it and and so it’s a code enforcement you know kind of challenge right now but the developers were approved for this less dense product than was previously approved so in that vein that’s a good thing. And again tech park and the businesses in tech park need, you know, it’s healthy to have a mix of housing units in amongst these buildings because employees like to be able to work close to or live close to where they work. So this is a good node right there, right there at PIB. So, yeah, we’re excited about the project and, you know, have every reason to believe the developer is going to jump right on it.
00:12:08 – Rico Figliolini
It’s amazing how we, how is its transition, Tech Park, 500 acres of office, all office, to slowly being more residential in there as well.
00:12:19 – Brian Johnson
Yeah, the mix.
00:12:20 – Rico Figliolini
The mix of it. Because you know the world has changed there’s still a lot of people working remote still a lot of you know office buildings, just you know going the way of this if you will.
00:12:32 – Brian Johnson
And we did part of that small area plan that council just approved recently was a office inventory in which we graded the quality of the remaining office And we identified the offices that are, you know, and it’s a lesser percentage, but there are some that are almost at a point where you’re not going to ever see somebody fill it with, you know, commercial tenants anymore because the building requires too many upgrades for it to be competitive. So those are ones that council will be, you know, more amenable to consider transitioning it to residential. Some of the office product, if an application came in and they wanted to demo or repurpose an office, council would say no, because we do want to also protect our office product. It’s still a very important part of our, you know, local economy. So we’re being very, you know, selective in which ones we might allow for this to happen, which ones we won’t.
00:13:34 – Rico Figliolini
Okay. Talking about another one, also the Day building, which is on Peachtree Corner Circle. People might be familiar with that building. It’s just, it’s before the Creme de la Creme on the right-hand side going up a hill. So they’ve originally came in, wanted to do 225 units or somewhere about there, retail, townhomes, so mixed use. That was denied, I think, at some point. And then they filed suit, trying to figure out, you know, we want to use this land, let us use this land. And then they went into a settlement with you, with the city. So tell us a bit about that. And they resubmitted, I think, right?
00:14:13 – Brian Johnson
Yes. And that is all true. And so they came back as part of settlement discussions and changed it from a mixed use product that had 225-ish or so apartments to an all equity development of around 60, maybe a little bit more than 60 townhomes on that product or on that property. That property has two entrances, one on Peachtree Corner Circle and then the back side also has ingress egress onto what’s Data Drive. Then if you take Data Drive up it goes into Triangle Parkway near Cornerstone Christian. So this development will have two entrances so it won’t have to dump everything out on Peachtree Corner Circle all the time. But it does allow us, as part of this settlement agreement we mandated, if you are on Peachtree Corner Circle, say, heading from Spalding towards Peachtree Parkway, and you start coming around that, you know, down the hill around the corner, getting close to the Forum, Creme de la Creme, the current entrance doesn’t have a deceleration length. So people don’t realize there’s an entrance there and all of a sudden when you’re on this corner where you would think there’s no entrances anywhere we’re at a higher rate of speed people turning into it all of a sudden slow down and people behind are like why are you slowing down. So we required a deceleration lane so now they can get out of the you know normal, you know travel lane and decelerate outside of it that will help. But yeah, this product goes from, again, 200 plus apartment units down to 60-ish equity townhomes, and that’s it. No commercial, no retail, just residential. And it’s an office product that probably would remain vacant if we didn’t allow this because the office is so old, it would require more money than they could make by keeping it office just because office product, like you said, is just not at a premium right now.
00:16:29 – Rico Figliolini
No, no. Changing environment out there and more density, you know, I mean, even multi-use, right? Multi-use is changing also. There’s not, right? There’s not as much, unless you go up to Johns Creek, I guess. They just approved some big multi-use retail density apartment.
00:16:50 – Brian Johnson
Yeah, but that’s part of their new town center, though.
00:16:52 – Rico Figliolini
Right. so that’s a whole different thing. So to, okay so there’s quite a few you know things going on there as far as residential development and stuff the other thing that I noticed.
00:17:04 – Brian Johnson
Real quick, we have one more at our last council meeting we’re talking about that’s 333 Research Court.
00:17:11 – Rico Figliolini
Right, okay I was going to save that for later but let’s go into that.
00:17:13 – Brian Johnson
Oh, okay. Well I mean it was all kind of in the whole genre of having selected office buildings that were of poor enough quality that the occupancy or call it the vacancy was so high. And the property owners had come in and said, we’re not, we can’t keep it as an office. We’re never going to be able to get tenants without pouring a lot of money. And right now the demand isn’t high. So it was another one. It’s at the end of Research Court. Probably the best way to know is if you’re looking at Norcross High School, right of their main building is a bunch of classroom trailers, then into the woods, there’s a buffer there. You would come into the back parking lot of somewhere that the only way to drive through it is you got to go into Tech Park, onto Technology Parkway Research Court at the very back. Anyway, this is converting that property into their original attempt was to put about, I don’t know, 100, just maybe under a hundred stack flats. Was an equity product, but it was stacked flats. They were not able to make the numbers quite work on that. And so they’ve, they decreased the density of the equity and that’s going to be around 60-ish or so townhome product as well. So that’s where that is at. And again, a carefully selected node within Technology Parkway where we feel like having a small cluster of residential will meld well with the existing higher quality office to create the mixed use that Tech Park is becoming.
00:18:57 – Rico Figliolini
You know, I like the fact that we go from I mean there’s a reason for multi-use and the reason for multi-family development actually. But I like the fact that we’re moving towards equity like the these equity properties. I think that more stabilizes the community also a bit. That’s a lot of development decisions that have been made. There’s been some also first reads of some other stuff that will be in the next city council meeting. So we’ll have links to these things that you all can visit because the city set up on their website a special page showing development applications. So you all can actually go there and you can actually look through the applications and see the you know, the maps and stuff and what’s coming up over the next month or two. There’s somewhere else also in Technology Park, things going on there. I saw some clear cutting just recently. So something’s happening. Something’s beginning. I remember seeing a check, a federal, I think it was Congressman Bordeaux at the time, gave a check for over a half a million dollars back in 2022 for this. And it’s a mobility hub in Technology Park. It’s called Curiosity Corner now. So tell us a little bit about that and what’s coming there, Brian.
00:20:15 – Brian Johnson
So it’s at the corner of Scientific Drive and Technology Parkway. And, you know, really most across the street from Global Aviation, you know, that area. It is, you know, what, a three plus acre parcel. And it’s going to be everything. It’s a mobility hub. So all things mobility can come together there. Everything from the Gwinnett County Transit bus has their route there to EV charging so that you could have electric vehicles, e-bikes, e-scooters, all things mobility can come together there. Testing around that with the Curiosity Lab ecosystem can happen there. There’s also drone, location for drone, both testing and as well as if we have interested companies that are starting to get into the drone delivery space, a number of companies like Amazon, Google, that have arms that are doing, you know, point to point, you know, it’s like, I guess, retail to customer direct delivery of things like medicine and other things, but they need locations and cities to make this work. This could be one of those. We’re also turning it into an amenity to make the employees within businesses here in Technology Park have a place, an amenity to go to, to kind of create the sense of place within the entirety of Tech Park. Here, we’re going to have food truck stalls with, you know, plugins right there, covered seating with fans underneath it and public 5G Wi-Fi. Our hope is that it creates an opportunity for employees in Tech Park businesses to be able to go to maybe for lunch and not have to get on that river of cars that’s either Peachtree Parkway or PIV. To get together, to socialize. There’s some open space there that there could even be some you know, organized events, maybe in the evening, you know, something, you know.
00:22:31 – Rico Figliolini
You’re going to have some green space.
00:22:33 – Brian Johnson
Green space there, yes. So it’s a mix of a lot of stuff. It is a mobility hub, but it’s going to be both for practical, you know, purposes and testing as well, which is what this ecosystem of Curiosity Lab has become.
00:22:49 – Rico Figliolini
It’s amazing. We did a podcast about May Mobility. and people that have gone through Tech Park probably have seen this car, has a wrap and stuff like that. It drives like 35 miles an hour at least and it’s going through and people will see no driver.
00:23:08 – Brian Johnson
There’s not even a person in the car.
00:23:09 – Rico Figliolini
Not a person in the car, right. So it looks really strange when you see it. When I drove in it, getting into that middle seat with some people and seeing this car drive by itself it’s kind of weird too because it takes you a little while to like, damn, look at that. It’s just moving.
00:23:27 – Brian Johnson
Yeah, there’s nobody there in case something happened for them to grab the wheel.
00:23:31 – Rico Figliolini
That’s right. Yes.
00:23:36 – Brian Johnson
Yeah, we’ve had safety stewards in some of the other autonomous vehicles. So they’ve been autonomous, but you always had that person that was sitting there and they weren’t driving, but they were there. This one doesn’t even have that. So it is a little bit of a unique experience.
00:23:49 – Rico Figliolini
So the interesting part is too that it goes, so it’ll go up and down Technology Parkway and it goes through City Hall parking, you know City Hall area and then comes out it goes to with the former Anderby, jug turn if you want to call it that where it comes out and make a left back out onto the street to come on back. So we’re doing a photoshoot.
00:24:11 – Brian Johnson
It also goes through the Marriott parking lot.
00:24:16 – Rico Figliolini
Right, the Marriott, yep. So we’re doing a photo shoot in front of City Hall. We have the marshals there and we’re doing this photo shoot. The cars are parked right literally in front of City Hall. And we’re doing the shoot. And all of a sudden I noticed there’s a car waiting to get through. And I’m like, it turned and it’s the May Mobility car. And it’s like, it stopped and it’s just waiting. I’m like, is that supposed to be staging from here? What is going on? No, the damn thing, it’s just waiting. It’s waiting. And it’s like, I think we need to let it go through. So we step off the parking lot a bit. Now, mind you, these marshal cars are pointing towards us away from the building. They were like, we had three of them there like that. And so we stepped off. We’re still near the edge. And it’s not moving. So I was like, maybe it’s the cars or maybe it’s us. What if we take a couple more steps back? We did that. All of a sudden, after a second or two it decides okay maybe I’ll slowly start moving so it slowly starts moving, weaves its way up and then picks up speed and then goes. And I was like, it was actually waiting for us look at that. It actually worked the way it’s supposed to.
00:25:23 – Brian Johnson
Yeah, it does although you know it’s interesting without people there you know normally if somebody was there and you didn’t want to move you know you could like motion them to like go around or something.
00:25:30 – Rico Figliolini
Really? Oh, you know what yes.
00:25:31 – Brian Johnson
You know, because if you were driving up there and I’m like, Rico, we’re doing something. Can you go around? You’d be like, okay.
00:25:35 – Rico Figliolini
Yes, right. But that car won’t do it.
00:25:38 – Brian Johnson
It’s like, look, this is the direction of travel I’m supposed to be driving, you’re in my way. My, you know, A .I. and my, you know, all our sensors say I can’t go until you get out of the way. But once you do, it’s like, alright, it looks clear. Alright. And then it goes. I mean, so it works.
00:25:59 – Rico Figliolini
No. And it made the right choice because there were three cars that were pointing at it pretty much as it was going and but it was waiting for us to get off and then it made that decision that those three cars are parked that even though they weren’t in parking spaces so it had to make that intelligent choice to say it’s not going to move they’re just pointing that way it’s stable for the last five minutes. Yeah it was just an interesting thing to see. Alright. So we’ve got just a few more quick things, that we talked about a little bit about a special use permit that’s being, this is a bit proactive decision the city council is making and the city’s making about data centers and creating special use permit for that. Walk us through why that as a proactive thing, why that makes sense.
00:26:51 – Brian Johnson
Yeah. So also at this last council meeting we had, we had a couple of preemptive moves. This one is just merely for us to require anybody wanting to construct a data center and by data center I’m essentially saying these are large buildings that are constructed to house server farms. And this is when somebody says, oh you know I’m saving something to the cloud, well there’s not anything actually in the cloud, it’s still going to a server. But the cloud is really server farms and these can be hundreds of thousands of square feet of just servers that require a lot of electricity and a lot of water to oftentimes cool the space. And they serve a purpose. But if you’re not careful and somebody’s got the current zoning allow for it, you could find property chewed up with very large buildings that don’t really provide value to the city because you could have hundreds of thousands of square feet of these servers and five employees that are managing it and it’s not generating retail transactions for us to get sales tax. And it’s not the headquarters of a company that would pay us a business license, so we essentially could have large you know very valuable property chewed up with this but it’s not a value add to us as a city. We feel like there might be exceptions where we could have a modest size one, maybe. Maybe in conjunction with something else with a Google or whatever, Amazon, whatever. But oftentimes these big ones are better left for more rural areas. You know, we’ve become more of a redevelopment city because we don’t have a lot of undeveloped property left. So our property is a premium. And so there’s, Metro Atlanta has a lot of tire kicking going on with developers wanting to do it because the demand for cloud storage just keeps going up and up. We want to be very careful. So we made it to where each specific instance has to get in front of council and has to have a public hearing. And so that’s what this is to do.
00:29:11 – Rico Figliolini
So you, at the beginning, before we started the podcast, you were saying there were a lot of tire kickings going on, I guess. Was it from that or was it also from trends that you saw other cities having some of the same issues had that this sort of, you know, get on your list of that we need to take care of this?
00:29:30 – Brian Johnson
Well, reading some of the recent, I think even the AJC had not to, but a couple of weeks ago, recent article about the demand in Georgia as a whole or Metro Atlanta specifically. And so that got it kind of got already on our screen. We did have specific tire kicking going on here by a developer who was actually, you know, my community development director, Sean Adams will get calls with people asking, hey, I’m, you know, representing a property owner or whatever. And I wanted to know, is this an eligible use? And he was getting a little bit of those. So then he did look, you know, he did look out nationally to see what our city’s doing, what are best practices. He took that and crafted his own language, made it ours, and then presented it to me, and I put it on the agenda for council to consider. So all of what you said is added together is kind of how it ultimately got on an agenda, but it is a preemptive move. So we now do have this protection. So if somebody want to do it, council’s got to approve it and there’s got to be a public hearing so the community gets a chance to weigh in on it as well.
00:30:48 – Rico Figliolini
It’s good to see the function of city. Of the city mechanics if you will. How things come about, why you look at certain things and stuff. So it’s good I think for the public to see this, that it’s not just pulled out of nowhere. It’s like why this? Why data centers? Well, because these trends that you all even went out to look at the competitive field, what was being done, best practices, it’s all great. Rezoning Board of Appeals, rezoning board, I guess, and the Planning Commission. There were recently, and I’ve noticed there on the, I guess, is it the rezoning or the zoning board of appeals, I guess. There were a lot of canceled meetings at certain points. Wasn’t being probably needed, but you all decided to merge, I guess, both of those.
00:31:39 – Brian Johnson
Yes. So Zoning Board of Appeals hears cases of, you know, where somebody has, you know, a hardship due to a zoning or a code compliance, you know. And so they don’t have a lot of cases every year. In fact, two years ago, we went the entire year and there was no case for them to hear. No hardship case for them to weigh in on. So it started to get to where it, you know, you ask somebody or somebody is interested in being civically active. You put them on a, you know, the ZBA and they don’t have a meeting for a year or they’re canceled. That’s one, too training. You know, you like to these board members oftentimes go to training and, you know, we want them to be trained up. And so we just thought that, you know what, we’ll, you know support and provide even additional training to one group. And we combine the planning commission and the ZBA together. So now planning commissioners will also hear, you know, appeal cases on city code that the ZBA would have heard. And so we’re combining it, we’re adding, because it’s a more, call it a body that hearing two types of cases, we decided to add two additional spots. So the planning commission grew, but now we won’t have a ZBA. The planning commission will serve in that capacity.
00:33:08 – Rico Figliolini
And for people that may not be aware, planning commission, these are volunteer positions of appointed people, citizens from our community. The zoning board of appeals would look at not only commercial, but residential appeals, right? So if someone wanted a little leniency on the easement on their property, maybe, or they needed.
00:33:28 – Brian Johnson
Or they wanted to park an RV. A common one is park an RV in their driveway permanently if they’re not using it for a long period, you know, where that’s not allowed per code. And they make a hardship case. And, you know, the ZBA would say, yeah, you know, you do have a hardship case. We’re going to allow it on that particular property. So it’s an important role.
00:33:52 – Rico Figliolini
Yeah, for sure. Okay, cool. So that’s cool. So I think the next one was the new zoning district for the infill residential development. So what does that mean to most people, Brian?
00:34:08 – Brian Johnson
Well, you know, if people knew anything about Peachtree Corners, again, they’re going to look at the city and be like, you know, there’s not a lot of undeveloped property left. So, you know, we are more of redevelopment. So now new projects are oftentimes, they involve the tearing down of a use that’s run its cycle. You know, maybe it was an office building for 50 years, but now it’s time for there to be a new office or something else or maybe a combination. But when that happens, there are oftentimes pockets of smaller properties that maybe things have changed and we could put them to good use. A good example of that would be commercial office buildings used to have a higher parking spot per square foot ratio than we need now. There used to be, you know, the big sea of parking in front of a big, you know, box store is no longer the case. So we oftentimes have office product is a good, you know, again, a good example where there could be twice the amount of parking that they need, but they’d like to do something with it. Well, maybe there’s an opportunity for infill. And so there are pockets, and there’s not a lot of them, but we have pockets where we were kind of like, what are we going to do with these? We don’t have a zoning classification that allows for certain smaller, you know, you could almost argue shoehorn things. But yet, if you don’t do anything, it’s kind of a waste of a property. And so we want to maximize our property and be as flexible as we can. So again, the community development director looked at best practices and came up with the infill residential. So this could be to where you could put smaller, you know, pockets of residential and oftentimes maybe it doesn’t have the same buffer requirement that you would normally have or some of those other things. And so it’s just a way for us to be flexible. Again, there’s not a lot of, cases but there are some cases where we think there could be a use here so it’s just providing us, it’s adding to our you know, our bag of tricks if you will when it comes to trying to maximize what is not. We’re not getting any more property right now, so we’ve got to make that, make the best of what we have.
00:36:36 – Rico Figliolini
So, it’s good to see the city being proactive So not just reactive to everything that’s coming along, right? You want to plan things out. I mean, that’s why the comprehensive plan is there that just got revised and stuff. We’ve hit on quite a few things. So there’s a lot of stuff going on in the city, more things coming. Anything that we’ve left out, Brian, that you just want to mention for the time being?
00:37:01 – Brian Johnson
No, not really. I mean, you know, encourage people to go. I think you put a link on there, the latest edition of Peachtree Corners Life has a, the mayor has a column in there.
00:37:14 – Rico Figliolini
Yes. On our website about deer population.
00:37:15 – Brian Johnson
Yes. And, you know, deer. So for those who want to know what we’re doing and we’ve, we’re actively getting to a point where we will have a deer management plan, but if anybody’s curious as to what we’re doing there, I encourage them to read that. But, you know, right now that was, you know, our last council meeting was a lot of land use stuff. Good things. Essentially all but one project was equity. And, you know, and all of it was city negotiated a less dense product taken into consideration, traffic and other things. So, you know, I think these are going to be, it’s going to be new injection of life into property that right now is stagnated. So good things. And we’ll continue to drive forward.
00:38:05 – Rico Figliolini
Sounds good. We’ve been spending our time with Brian Johnson, City Manager. Always appreciate his willingness to come on and talk about things. Southwest Gwinnett Magazine, let me just show you. This just is probably hitting your mailbox this week. Wesleyan Artist Market, that’s happening at the end of April. So check this out. Some decently good stories in here about summer camps. And local author, Great Atlantic Christian and their expansion and some other things. Even a former Beatles tribute drummer who just opened a coffee shop here on Peachtree Industrial Boulevard. Well, Peachtree Boulevard, actually. I need to start saying that.
00:38:46 – Brian Johnson
There’s still a section that’s PIB.
00:38:49 – Rico Figliolini
Is it?
00:38:50 – Brian Johnson
I mean, technically, it’s Peachtree Boulevard if you’re heading north from 285 until the split. At the split, if you stay on the right heading north, it’s still PIB. It’s only Peachtree Boulevard while it’s a state route.
00:39:08 – Rico Figliolini
Gotcha. Thanks for explaining.
00:39:08 – Brian Johnson
There is still a section of PIB as it heads up into Gwinnett. Yeah. You got to be a government junkie to know all this stuff.
00:39:17 – Rico Figliolini
No, I appreciate that. And I’m more of a political junkie than government junkies.
00:39:23 – Brian Johnson
I’m paid to be a government junkie.
00:39:25 – Rico Figliolini
For sure. Thank you Brian, everyone else yeah no, hang with me for a second. But everyone else thank you. You’ll find the important links below and if this is on YouTube or Facebook, just check out our website and you’ll for this post, this podcast post and you’ll see all the links in there leading back to pictures and all sorts of things that you need. Alright thank you guys, appreciate you being with us, bye.
Related
Business
Expanding Horizons: How KGM Technologies Balances Defense, Medical, and Precision Manufacturing
Published
2 weeks agoon
March 27, 2025Kyle Grob on innovation, diversification, and the future of skilled trades
In this episode of UrbanEBB, host Rico Figliolini speaks with Kyle Grob, CEO and founder of Peachtree Corners-based KGM Technologies, a precision manufacturing company specializing in firearm suppressors and expanding into medical device production. Kyle shares insights on growing a business during COVID-19, navigating ATF regulations, and how Georgia fosters innovation in manufacturing.
The conversation also explores the future of skilled trades, the challenges of hiring motivated workers, and KGM’s commitment to workforce development through partnerships with vocational schools. Whether you’re interested in business growth, advanced manufacturing, or the evolving job market, this episode is packed with valuable insights.
Key Takeaways & Highlights:
- Adapting to Change – How KGM transitioned from automotive and defense contracts to firearm suppressor manufacturing and medical devices.
- The Impact of ATF Regulations – Digital processing has drastically reduced wait times for suppressor purchases.
- Workforce Challenges – The decline of skilled trades and the difficulty of hiring motivated employees in manufacturing.
- Medical Technology Expansion – KGM’s role in producing stroke rehabilitation devices and scaling medical manufacturing.
- Networking & Diversification – The importance of industry connections in finding new opportunities.
- The Value of Trade Schools – How partnerships with Maxwell High School and other vocational programs are shaping the next generation of skilled workers.
- Patents & Innovation – KGM’s goal of filing at least one new patent every year.
- The Role of Suppressors – Their use in law enforcement, hunting, and protecting hearing health.
Transcript:
00:00:01 – Rico Figliolini
Hi, everyone. This is Rico Figliolini, host of Urban Ebb here in the city of Peachtree Corners, just north of Atlanta. I appreciate you joining us. We have a great guest today, a Peachtree Corners-based business, very different and unique industry, Kyle Grob. Appreciate you being with me, Kyle.
00:00:18 – Kyle Grob
Oh, thank you for having me. Glad to be here.
00:00:19 – Rico Figliolini
It’s going to be a good discussion on a bit of company, a bit of work, and manpower, the lack of. But before we get into that, I just want to say thank you to two of our sponsors, EV Remodeling, Inc., and the owner, Eli, who lives here in Peachtree Corners also. His family does. And he does great work from design to build. Whole house renovation, or if you need an extension on the house, he’s the guy to look for. They’ve done over 260 such renovation work. So check them out, evremodelinginc.com. And then also Vox Pop Uli also family owned, also in Peachtree Corners. And they’re a company that if you have a brand and if you’re a business and you need to bring that brand to life, pretty much you can do it. 1,600 vehicle wraps I think this past year anything you can want, imprinted, embroidered, silk screen, whatever it is. If you have a logo and you want it on an object of any sort, challenge them. I can’t tell you how many different things they’ve put logos on. So all great stuff. Check them out, voxpopuli.com, where you can find them. So, now that I’ve taken care of the sponsors who support us for our journalism and podcasts. Kyle is the founder and currently CEO of KGM Technology. Yeah. So, based in Peachtree Corners, tell us just quickly a little bit about what the company is.
00:01:42 – Kyle Grob
So, the company started in 2012 as a kind of a fabrication, job shop, machining fabrication. And we kind of evolved out of the automotive space and got into the defense world and slowly grew over years. And then we moved into this building in 2019 and have been growing ever since.
00:02:03 – Rico Figliolini
2019, COVID.
00:02:05 – Kyle Grob
Yeah, so COVID was actually very good for us. It was wide open, running multiple shifts. While many businesses were shut down, we couldn’t hire enough people, we couldn’t build enough products.
00:02:17 – Rico Figliolini
We’ll get into that because it may be a bit of what you’re going on now. So your business is military suppressors, which is the biggest part. You told me once at one point when I took a tour earlier, a week ago, you said we’re precision manufacturers.
00:02:34 – Kyle Grob
Yeah, so the back end, the wholeness of the company is precision manufacturing. Our forward-facing product is suppressors. That’s mainly what we sell to commercial, law enforcement, military, overseas, all kinds of stuff like that. But we’re in all kinds of stuff. Contract manufacturing, medical device manufacturing and supply, all the way down to machining and research and development. And it’s just a little bit of everything. But again, forward facing is the product line, yes.
00:03:02 – Rico Figliolini
Sure. And you’ve done this since 2019, right? Actually before that.
00:03:07 – Kyle Grob
Well, no, no. Yeah. So we started suppressors in 2015, 2016. And then, but it was kind of a side product to what we were doing. Really grew in 2019. And then really kind of just kept growing through COVID. And this is kind of where we are now.
00:03:22 – Rico Figliolini
Interesting. So your family is steeped in military? In all branches, I guess?
00:03:25 – Kyle Grob
Yeah. Army and Navy.
00:03:27 – Rico Figliolini
Army and Navy. And you hire veterans?
00:03:29 – Kyle Grob
We hire a lot of veterans. We have a lot of veterans that work for us. I try to hire as many as we can. They make very good employees. But, you know, it could probably be a whole nother podcast in itself, what happens to veterans when they come back from service. And so we try to search them out and give people a chance.
00:03:34 – Rico Figliolini
Getting involved in this type of market since, you know, you started, has it changed in the way you do business?
00:04:03 – Kyle Grob
Yeah, because we are so highly regulated from, you know, the ATF regulates us pretty heavily. The ability for consumers to essentially purchase the product and all the paperwork and background check that goes in it has evolved since we started. It used to be nine months, 12, 15 months to get a product. So you buy it, wait for your paperwork for a year or more. You’d almost forget about the product. And then all of a sudden it’d pop up one day. Well, last year, everything went digital. And so now everything’s digital. You go from months or years wait time to days, hours, weeks.
00:04:38 – Rico Figliolini
So you can order this stuff online and get it shipped to you?
00:04:41 – Kyle Grob
No, so you can’t really ship it to your house. So you still have to go to a dealer or go like that. You’re still submitting fingerprints. You’re still submitting your photos. But the process is now all digitized. There’s no manual entry on the ATF side. Everything goes through much faster. And again, we’ve seen, you know, three hour wait times. Where you fill out your paperwork, go to a long lunch and all of a sudden your suppressor is approved.
00:05:04 – Rico Figliolini
So if you have a gun permit or a carry permit, does that make it easy?
00:05:08 – Kyle Grob
It doesn’t really because it’s a completely separate background check. So this, every suppressor you purchase is its own background check. So you treat it like a firearm purchase every single time, except it goes through a kind of a different, it goes through the FBI on the NIC side, which is their background check service. But it goes through separate checking on the ATF side as well. So it is a little bit more involved process than buying a handgun or a rifle or something like that. But similar agencies touch it, I guess.
00:05:38 – Rico Figliolini
Okay. This being the state of Georgia, other states have different ways of doing things. You’ve been to trade shows. You’re involved in the industry a bit. Do you see Georgia being a good place to do business here in this market?
00:05:52 – Kyle Grob
Georgia is a very friendly state. And even just manufacturing in general, you’ve seen all the companies that have moved here. You have, you know, most major automotive companies are either building or about to build here. You got SK batteries. You have some big companies that are moving to Georgia. And then film. I mean, film is massive here now with all the tax breaks. And so you see a lot of stuff coming to Georgia from an industry standpoint, but it’s also very firearms friendly. There’s a lot of big companies here in Georgia. You have Glock here in Georgia. You have Daniel Defense. You have a lot of really big companies. I think Remington’s got a place here. So it is very, you know, Georgia, Alabama, Tennessee, South Carolina. There’s a lot of very friendly states when it comes to manufacturing and firearms.
00:06:35 – Rico Figliolini
So how do you go about selling your product then? I mean, if you go to trade shows, RFPs?
00:06:40 – Kyle Grob
So on the military side, it’s more RFPs, it’s more contract basis. We partner with a lot of firearms companies because a lot of submissions for weapons systems require, you know, we’re viewed as kind of an add-on to a weapon system. Yeah, it’s an accessory. And then on the law enforcement side, we go demos, we have dealers. And then on the commercial side, we have distributors that distribute to dealers. And then we have dealers that essentially are walk-in brick and mortar stores. And we sell directly to them as well.
00:07:07 – Rico Figliolini
So for most people that may not know, why would someone want a suppressor on the gun? Why would a police officer, let’s say a SWAT team, want to suppress it? What makes it?
00:07:17 – Kyle Grob
Really the biggest one is health and safety. It’s the biggest one. So from an officer-involved shooting, or say if he shoots without ear protection, every shot is permanent hearing damage. So if he shoots one in his entire career, he’s permanent hearing damage, he’s on disability from an auditory standpoint. You look at, you know, what you could do, and then you look at, you know, God forbid all the school shootings we’ve had and school resource. When you shoot inside of a building, it’s even magnified. So it’s very, very loud in general, and then you put it inside of a building and it gets worse. So there’s been cases where you’ve seen lawsuits where, you know, a SWAT team or someone’s gone into a house or a building and essentially, you know, saved someone, but they discharged their short barrel rifle inside the house. And then everyone that’s not wearing ear protection, i.e. the family, they’re all deaf or hearing damage, and they end up suing the city. And we see it a lot. And so from a health and safety standpoint, there’s that. You could look at accuracy. And then you look at, on the hunting side of being more courteous to neighbors. It allows you to hunt closer to, you know, other people and stuff like that. Yeah, so there’s so many things that add to it. And then you add, you know, on the military side, it helps with being able to, you know, hide your location and just be more effective. Suppress flash and stuff like that. So a myriad of uses, but really the bigger one is the health and safety side of things.
00:08:40 – Rico Figliolini
I was speaking to a person today that on his old farm he used to shoot his rifle and stuff. And he told me he said, this ear? Pretty much gone. He says now hearing aid. Because he didn’t think that he needed a, you know plugs or anything. A suppressor probably would have helped him. Well at least the plugs might have helped a little bit. But no one thinks about that.
00:08:59 – Kyle Grob
You don’t, you don’t. And you look at the law enforcement side and kind of the heat of moment, you don’t think about it. It’s not something, you’re either fighting for your life or, you know, your split moment decision. Like you don’t think about putting your plug on or throwing a plug in or something like that. It’s a split second decision. So with suppressors, you can really mitigate a lot of that risk. Now, does it make it the Hollywood movie side? No. The only thing that gets even close to that is 22. And it’s because the subsonic is very quiet like that. Any centerfire rifle cartridge you’re never going to get away from supersonic crack. It’s only so quiet you can get it. It is a suppressor, not a silencer. And that’s a probably a very heated topic. It’s a movie thing, yes. But in practical application they do a lot of work for the size of the product and what you use it for.
00:09:50 – Rico Figliolini
So now going from suppressors to the medical industry. You know when you showed me around and you talked to me about mechanical therapeutic systems for a company you’re doing work for inside the perimeter. That you almost had to double the size of your floor space, essentially.
00:10:07 – Kyle Grob
Yeah, so it’s kind of an interesting story. We go back to, we’re a precision manufacturing company. We make contract stuff. We do defense. We do a little bit of everything. And it was kind of a friend of a friend. Their business was scaling and really needed help scaling the manufacturing side of their product. And it was really a right place, right time. It kind of fit in our warehouse. While it’s not exactly what we make, precision assembly, scaling, manufacturing, supply chain, logistics, all that stuff. That’s what we do every day. So I’m just building something a little different versus what I have been building. So it was a great opportunity. Again, the right side of the perimeter is Atlanta company. And it was just a really good right place, right time. Good fit for what they were looking for. Good fit for us on the diversification side. So it’s just it really worked and we’re growing weekly. Yeah, we’re blowing walls down and yeah we’ve tripled the space twice now since we yarded in like October of last year. So it’s very very quick.
00:11:07 – Rico Figliolini
When I walked through and you gave me the tour, I mean there were quite a few people just in that place doing the assemblage. I think you even told me, you said well, how far down can you? Millionth of an inch? Precision?
00:11:21 – Kyle Grob
Yeah, so it’s like our EDMs and some of our stuff, we calculate microns, millionth of an inch.
00:11:27 – Rico Figliolini
So that’s an industry, obviously, you want to get more into.
00:11:30 – Kyle Grob
Yeah, it is. It was interesting. I had kind of heard about the medical manufacturing side, and the more we dug into it, the more I realized how many companies like the company we’re helping are out there. And they have a great idea, a great concept, but they’re either doctors or they’re pcs or biomedical. You know they’ve developed great product but they don’t know the manufacturing side or they don’t know how to scale the logistics. Yes, scaling. So it’s, there’s so many good ideas that maybe never ever come to market or never could reach the potential they could because they don’t know the back end. They don’t know the manufacturing, they don’t know how to. Make five of something is very different than making 500, is very different than making 5,000. And it’s just a different skill set. It’s a different knowledge base. And we’re very good at it. And it was a really, really good fit. And it’s something we believe in. We believe in the medical stuff as much as we believe in the defense. Every day we’re building something to help someone else.
00:12:29 – Rico Figliolini
And to get people to understand a little bit, this particular thing was a therapeutic.
00:12:34 – Kyle Grob
Yeah it’s a, without going into too much detail, it’s a stroke therapy device. It’s used for rehab of stroke patients so that they can actually rehab at home versus having to go into a therapy office. And so it’s just grown immensely and that’s, the product’s done well.
00:12:50 – Rico Figliolini
So how do you go after that market? You know, so if another business person, you know, when you, when you diversify, it’s not easy, right? You’re all set in one way. You have 100% of the direction going one way. How do you do that? If another company was listening to this, how would they be able to diversify? So what challenges did you see?
00:13:10 – Kyle Grob
The challenges, like I said, we very much stumbled into this one. Not saying we weren’t looking, and that’s kind of how we did it, but honestly, it was network. And the guy that owns this company, owns another company and he’s an investment group with another other. So a lot of it is networking and being open and willing to take on a challenge that you may not. Be like, oh I have no business in that, well if you’re good at what you do over here and you can see you can cross the lines you can compare, you’d be surprised what you can do. And then you go to the trade shows. Like there are medical device trade shows. Go to those and walk around and say, hey I’m a manufacturer, or I’m this, I’m looking at getting into this market. Do you have a need for X, what I do? Putting yourself out there and going like, look, this is out of my market, but I’m good at this. I would like to try this and just be open and willing to, A, to fail because you’re going to fail more than you succeed, but be willing to try. And that’s the big thing was the leap. Like we took a leap to do this. I had a good feeling that we could do it. But at the end of the day, like you still have to take the leap.
00:14:17 – Rico Figliolini
You’re a CEO now and you were a founder, but you were on the board. You were chairman of the board?
00:14:22 – Kyle Grob
No, no, not chair on the board. I was more on the technical side. So as we were growing the business, I was CTO. And so we were heading kind of down a different path and it was just a the board kind of wanted to see a different change in the way the company was run. And again, my background, why I said, I wasn’t running the day to day, most more on the manufacturing side and technology and patents and stuff like that. And so, board made a shift and I took back over the company. You know, I go from running it many years ago, to running again. Which happens a lot in small companies. And it was a, we wanted to head down the manufacturing path and that’s what I know. So we made a change and I stepped back in last year and been riding the train ever since.
00:15:11 – Rico Figliolini
Good, good. It’s great to have a company expanding and doing well in Peachtree Corners.
00:15:13 – Kyle Grob
Yeah, yeah. Happy to be here.
00:15:17 – Rico Figliolini
Being an employer of veterans, being steeped in family military and stuff, you do outreach, you do community fundraising in that field, in that area.
00:15:29 – Kyle Grob
Yeah, we do, again, more in the defense space, but we do some charity work with several organizations. And again, we donate product. We do stuff for raffles and fundraisers, and we do a lot of stuff like that. Because I really do believe in giving back to the market and giving back to those people. So it’s something we do a decent amount of. I would like to do more this year. That’s kind of what we’re trying to find some other organizations that do stuff with. But we try to do as much as we can. There’s one group, and I’ll be happy to say the name, but Guardian Group. And it’s Guardian Long Range. And they have a precision rifle series. It’s a shooting competition, but it’s for fun. And they have four or five stops all around the U.S. And we outfitted all their rifles that they let people use for trials and stuff like that. We outfitted all the suppressors. So maybe their first competition experience is with a suppressed rifle. So we do stuff with them every year. A guy named Gary is the one that founded that. So great group. But he has a lot of, most of his stuff is for foster kids. He’s a foster kid himself, and he does, every single dime of that goes right into helping foster kids, helping place foster kids, and stuff like that.
00:16:41 – Rico Figliolini
Wow, that is neat. That is cool. I didn’t think about that. So, you know, leadership, company, what comes to mind when you’re, you know, when you’re looking ahead for the next few years?
00:16:55 – Kyle Grob
Really, my biggest push is diversification. Is trying to grow the medical side for sure, grow my contract manufacturing, and really try to build some stable streams around. Everyone knows the firearms industry goes up and down. It’s always cyclical. And so trying to build a larger company where I can have some overlying pathways and diversify and stuff like that so that I can clip the waves and be able to grow the business without relying as much on a very cyclical market. So that’s really the big try. We’re pushing a lot of technology. We’re trying for a patent a year, or a patent every two years. Yeah, we’re four deep already, with two more applied. So we do a lot on the patent side, a lot on the testing and development side. But yeah, growing the medical is really the big one I’m focusing on in the next year or so.
00:17:45 – Rico Figliolini
Yeah, one of the things you have in the house is a firearm range. You told me, and you can put a .50 caliber?
00:17:52 – Kyle Grob
Yeah, so we shoot up to .50 caliber indoors. Yeah, so we have a, it’s a lab as much as it is a range where we can do all of our instrumentation and we develop based on data. So we use it. We shoot it in almost every single day. We’re doing testing and development. We do, you know, demos for customers and stuff like that. But yeah, we’ve, pretty extensive room back there.
00:17:54 – Rico Figliolini
Yes, it’s amazing. Small. Smaller than this conference room.
00:17:58 – Kyle Grob
Yeah, yeah. It’s not, it’s not very big. It’s not a big long range, but it’s heavily instrumented.
00:18:22 – Rico Figliolini
I can’t even imagine shooting a 50 caliber in there, how that would sound.
00:18:25 – Kyle Grob
Oh it, unsuppressed it’ll lift the ceiling tiles. It’ll pressurize the room, yeah so.
00:18:31 – Rico Figliolini
So lots of work yeah expanding you’re looking towards the future and stuff. One of the biggest problems I guess, and we’re going to go right into that is finding employees. Finding skilled employees or motivated employees. Maybe not even skilled, maybe motivated. How does that?
00:18:49 – Kyle Grob
I’ll trade motivation for skill. I’ll trade because what we do is kind of unique. Even on the manufacturing side, we have very nice machines. We do things to a very, very high tolerance. And even with machining background, we’ve found that some people have either preconceived notions or bad habits or stuff like that. We’re getting to the point now where I would rather have someone that has a little bit of mechanical aptitude, some basic knowledge, or someone out of trade school, and I’d rather just teach them. And finding someone that’s willing, even on the medical side, I’d rather have someone come in that wants to just come in and work every single day, take pride in the product they put out. You don’t have to even be that knowledgeable about what we do. I’ll train you and do whatever we need to do, but someone to actually come in and do it is one of the biggest struggles we find. We’ve had you know, multiple staffing agencies and all stuff like that. And we have people, we had some people the other day that came in for four hours, just left during lunch, never came back. And yeah, just it’s, the workforce is, it’s been disappointing, I guess. And seeing, especially on the technical side, I mean, the craves, the trades, the crafts, like a lot of that stuff is dying. Like people are not, you look in the like tool and dye. Oh, that’s enough. That’s no, so most people don’t know how injection mold stuff works and like that. The craftsmen that build those tools, that is a dying art. There’s only one or two schools in the U.S. that do it. I don’t know any of those guys that make less than six figures. None of them. And, you know, you look at plumbers and electricians and welders. I come from a welding background. I knew plenty of welders in the nuclear field that have multiple houses in multiple states. They never wanted for money. They always had plenty of money because it’s such a very small niche thing and there’s not many people that go into it. And so what we found with the growing, we’ve had to do a lot of automation because we cannot get the people. So we’re putting robotics in, we’re putting automation system in just because I have a certain number of parts that I have to make a day and we’re not hitting the numbers with the people we have. And it’s really hard to find people that want to come in and work. And we have a climate control facility, the nicest machines, our oldest machine, CNC machine is from 2018. It’s the oldest machine we have in the whole building. Most stuff is within two years old. So we work highest machines, highest quality product this, and just having someone come in every single day and want to work. It’s been very difficult to find. And that’s it. It’s been. I guess upsetting a little bit of how hard it’s been.
00:21:25 – Rico Figliolini
I think we talked a little bit about that when I was here last time. And you’re on the board of Maxwell High School Technical, I think?
00:21:33 – Kyle Grob
Yeah, so Maxwell High School, it’s a vocational high school, essentially. It’s a trade high school. They’re over in Lawrenceville, I think. So high school kids in Gwinnett County, if they want to go to that program, I want to say it’s junior and senior year. If they are heading down that path, they essentially will get bused to Maxwell for half their day and come back. And they have machining and welding, hvac, nursing, culinary, carpentry, all kinds of stuff. And you can get some vocational certificates in high school over there. And so I sit on the board over there and I help advise of curriculum of what do kids need to learn if they want to head down this path? They want to head down, I don’t care if it’s machining or engineering or anything like that. Like what are basic skills. I mean we have people that come in their 20s that don’t know what a screwdriver is. I mean, it’s like, that sounds crazy, but until you meet people and you know, I don’t think the school systems are doing people favors. And so I’ve been really trying to help where I can and you know, try to like, look, let’s try to teach people young. I didn’t have that when I was in school. Like I had to learn everything the hard way.
00:22:42 – Rico Figliolini
Yeah. And you were talking about this. You started at 15, I think.
00:22:46 – Kyle Grob
Yeah. So I started machining in, you know, high school. I started welding at 12. I grew up on a farm.
00:22:51 – Rico Figliolini
12.
00:22:52 – Kyle Grob
And so it’s one of those that, you know, I had a very good upbringing. Like I was shown, my great grandfather was a master carpenter. Great uncle was a master machinist. Like I grew up in a trade family. And so like, I got exposed to that stuff very, very young. I was very lucky. A lot of people aren’t like that. Most of their parents are maybe in IT or finance, and they want to go be a machinist or be a welder or something like that. So there’s no, you know, maybe the parents don’t know how to get into that. And so the kids find out at a later date. Well, what if they could start finding out in high school? They start learning, you know, your STEM schools, your vocational schools, that kind of stuff.
00:23:31 – Rico Figliolini
I think like Paul Duke STEM, for example, they’re a hybrid school, right? So it’s, you have kids that are technically STEM kids, but then you also have other kids who are learning CAD and 3D printing and stuff like that. So more of technical stuff that they can actually leave the high school knowing that stuff and then find the job doing it. So that’s the only place I know that’s like that, short of the Gwinnett Science and Technology High School. I forget where that is now. But when I grew up, I mean, granted this, you know, my high school was 50 years ago. Half a century. That’s horrible. Okay. But when I grew up, we had shop classes. So metal class, printing class. In fact, I took printing. I should have taken the auto class because that really works now. But I took printing. And when I was going to college, I worked at the print shop right around the corner. So I made good cash because there weren’t that many people that knew it. And I literally could run two or three presses at the same time. They were small presses. But there were even people back then that would be like, well, what are you in a rush for? Why are you doing what you’re doing? And I’m like, because I’m getting bored running this long run in this one press. I could do this other one while this is going. So it is to some degree motivation, some degree technical knowledge.
00:24:50 – Kyle Grob
Yeah, but a lot of it still drive. Strive.
00:24:53 – Rico Figliolini
Yes. For sure. To be able to make that money. I mean, most parents think, well, I don’t know about most parents. What I think is people got into this four-year college degree thing. Which is way more expensive now than it used to be. And you’re looking at people, who was it, the head of OpenAI, was essentially saying you don’t have to go, the head of NVIDIA was. It was like you used to want to be able to send your kid to do computer programming. And he’s essentially saying, you know, you don’t need to be doing that anymore because it can be done in plain english on OpenAI, essentially. So where are they going?
00:25:36 – Kyle Grob
Good question.
00:25:37 – Rico Figliolini
I see signing bonuses for 10 grand on HVAC here in the metro area sometimes. How do you solve that? I mean, you’re on the board of the high school, but how do you?
00:25:48 – Kyle Grob
Yeah, but it’s one high school. And it’s one high school in a state. And I know there’s other vocational schools in other states. A lot of it just seems to be the state has to look at it holistically in the whole state. And go like, look, this is worth putting money into. This is not football. This is not baseball. This is not your support sports like that. It is an alternative path that is not your commonplace. So it really has to come. And I’ll give the state of Georgia and even Gwinnett County very, very good accolades of, you know, taking the leap on that school and funding that program and pushing it and keeping to push it and grow it. And so, but it has to start at a state level. The state has to be able to go,this is worth putting money into to future. Because you have to do it now for the kids that are coming up. You know if you want to get, if you want that kid that’s in elementary school right now to look at that that program, it already has to be in place so that he will know about he or she will know about it by the time they get into middle school and then by the time they get in high school they can apply for it.
00:26:50 – Rico Figliolini
I think the stigma, but the stigma needs to go away also, right? Because there’s a stigma of like, you’re not going to college?
00:26:57 – Kyle Grob
Yeah. You’re not going to amount to anything if you don’t go to get a four-year degree.
00:27:02 – Rico Figliolini
And it used to be okay if you knew computer engineering and programming. You’d come out of school. Some people, some leaders in that industry would say, don’t waste the four years. We’ll train you during the four years.
00:27:13 – Kyle Grob
Come work for me now.
00:27:15 – Rico Figliolini
Yeah, yeah. I mean, Google used to do that. Some of these other companies started doing away with four-year degree minimums to be able to do that because they weren’t finding what they needed. But now they’re finding it in a different way. But I agree with you. Funding that type of stuff makes a whole lot of sense but it’s taking that stigma away to say, you know.
00:27:33 – Kyle Grob
It’s okay to be a plumber. It’s okay to be a carpenter. It’s okay to, you know wash cars. Because I have a friend of mine who started washing cars then he managed a car wash. Now he owns six of them.
00:27:46 – Rico Figliolini
Yeah again, it’s a bit of drive.
00:27:50 – Kyle Grob
Yeah, but he had the drive and he knew that he had to start somewhere. And I think a lot of people are scared of starting at the bottom of something. And but, it’s one of those that like they’re all these crafts all these trades are very inviting they want people. They’re begging for people to come work.
00:28:06 – Rico Figliolini
You know what? You don’t you don’t need to drive as much. You need to be able to, I think take pride in what you do. You don’t need to go into something and say, well, I want to start my own business because some people don’t want to. They want to do a nine-to-five. That’s fine. They can make lots of money doing nine-to-five.
00:28:22 – Kyle Grob
They can make good money doing nine-to-five, yeah.
00:28:25 – Rico Figliolini
Check out the company. Alright, so we’ve sort of come to the end of our interview. Is there anything I’ve left out that we haven’t talked about that do you think you should mention?
00:28:37 – Kyle Grob
No, I said I can go on for days about the labor and trade schools and stuff like that. But no, I said this. It’s kind of a little bit of my story and kind of where we’ve come from, where we’re heading and what I’m passionate about individually and what I want to do for the community.
00:28:52 – Rico Figliolini
Excellent. So if you all want to find out about the company, check out the website. I’ll have the, actually, what is the website?
00:28:58 – Kyle Grob
It’s kgm-tech.com.
00:29:01 – Rico Figliolini
I’ll have the link in the show notes as well. If you have any questions for Kyle, just email him off the website. Or leave your comments in the, you know, depending if you’re watching this on Facebook or Twitter or YouTube, or if you’re watching this on audio podcast, just send the comments to me and I’ll forward it to Kyle. So, but thank you everyone. Thank you to our sponsors as well, to Vox Pop Uli and to EV Remodeling Inc. Appreciate you all being with us. Share this UrbanEbb podcast with your friends. And if you look, if you know anyone that’s looking to get into the technical field, Kyle could be a good mentor probably. I would think. Thank you Kyle.
00:29:41 – Kyle Grob
Yeah. Thank you sir.
00:29:41 – Rico Figliolini
I appreciate it. Thank you guys
Related
Read the Digital Edition
Subscribe
Keep Up With Peachtree Corners News
Join our mailing list to receive the latest news and updates from our team.