Tech
Tech Company Builds its Brand through Sci-Fi Film Competition
This year’s Sci-Tech Film Challenge runs September 20–22. Registration is open until September 6.
What does a global cloud infrastructure provider have in common with science fiction filmmakers? The uninspired may say, “nothing.” But those with an eye toward creative marketing, unique brand-building and innovative partnerships will understand right away that companies seeking new ways of reaching customers are willing to try different approaches. That’s why tech industry leader OVHcloud has partnered with Atlanta Sci-Fi Film Festival to sponsor its 48-Hour Sci-Tech Film Challenge.
Billed as “the free-style rap battle of filmmaking,” this competition is one of the most unique 48-hour film challenges in the world, according to Amanda Ray, founder and CEO of the Multicultural Sci-fi Organization (MCSFO) and organizer of the festival.
Press materials for the contest explain that participants have 48 hours to create a sci-fi short film from start to finish, incorporating cutting-edge technology into creative storytelling.
Tech company partnerships
The festival plans to partner with different tech companies for each year’s challenge in order to support evolving technologies. For two years in a row, OVHcloud has fulfilled that role. Similar to the way innovative tech has been introduced in shows like “Star Trek” over the years, the 48-Hour Sci-Tech Film Challenge enables festival partners to see how their products or services might be integrated into a narrative. This collaboration gives filmmakers experience working with brands in a legal, responsible and respectful manner while still being creative, according to the news release.
Registration is open through September 6 at filmfreeway.com. The competition begins at 7:00 p.m. on Friday, September 20 and filmmakers have until 7 p.m. on Sunday, September 22 to write, shoot, edit and upload their completed film. Films will be judged according to categories such as: Adherence and Best Use of Required Element, Artistic Merit and Technical Achievement according to the release.
There will be a live screening of the finalists’ films during the sci-fi festival, held October 4 to October 6 in Peachtree Corners, with winners announced at the awards ceremony.
From Wu-Tang to AOL to OVHcloud
Sherin Baday, senior director of marketing for OVHcloud, has an extensive history of working with a diverse roster of companies.
“I worked in New York in the music industry for 10 years in marketing, management, promotions, all types of duties around the spectrum, working with a couple of record companies. Then from there, I moved to America Online,” she said.
One of her most noteworthy clients was rap/hip-hop pioneers Wu-Tang Clan.
“That was the hardest transition I think anyone can have culturally. And then from there, it was a string of SaaS companies,” she said. “It wasn’t as sexy as the music industry. … My first job after Wu-Tang I worked at a fixed asset software company.”
Even though it didn’t present the same excitement as working with performers such as Ghostface Killah, Ol’ Dirty Bastard and Method Man, Baday applied some of the same principles of branding she learned back in the late 90s.
“Regardless of the product, it needs a face. It needs that human element, a recording artist, a musician, a film — that’s all a product,” she said.
Unique brand building
In the same way that artists must connect to fans, a fixed asset company needs a way for potential customers to identify with it.
“How do I bring a personality into this product and let people relate to it or find it endearing, or be able to say, ‘Oh, I remember them because of this video that they did about this little mascot that caught my eye,’” she said. “I was always trying to think of ways to humanize it and that’s what I’ve been doing across all these SaaS companies.”
Baday came to OVHcloud when it opened its U.S. office nearly seven years ago.
“We’re in a field where the hyper scalers are huge,” she said. “We have AWS in our backyard here in Herndon. Google is here, so we’re not trying to really compete with them on paper — we know our space. We’re trying to build a name for ourselves, build some awareness and find our own group of customers.”
But building a brand isn’t an overnight thing, she admitted.
“I think working with people like Amanda [Ray of Atlanta Sci-Fi Film Festival] and programs like this help with the memory recall,” she said. “Because you remember programs like this instead of an ad or a website or an email that you get from a company you don’t know or that you’ve never heard of.”
So Baday is looking for different ways to build awareness.
“Whether it’s supporting a Formula One team or an English soccer club, how can we stick out and really get people to know who OVHcloud is and that we are a human company?” she said.
Measuring success
Baday didn’t seek out the partnership with the film festival. She and Ray met at an OVHcloud event.
“I met Amanda, heard about her program, what she was doing, what her plans were, what her vision was for the next five, 10, 15 years and I thought, ‘This is exciting!’” she said. “This is a group of innovators trying to break into the film industry and create these sci-fi films.”
Baday thought about the OVHcloud motto, “innovation for freedom” and realized that building new technology to help its customers fit perfectly with the vision of new technology that could be presented in science fiction films.
“A lot of these tech companies just try to target other tech companies right now, but everyone needs technology — the music industry, the arts industry, literature — they all need to put their films somewhere. They all need to back up their music,” she said. “So, when I spoke with Amanda, I realized … [the short film competition] could give us a face to show that we’re all about technology and improving people’s lives with it.”
OVHcloud is donating technology for the challenge and at the same time it’s building awareness about who the company is. The filmmakers get a demo of sorts of the technology that will keep their creative works safe.
Last year’s winner went beyond simple product placement to show how a service like OVHcloud fits with future tech. We won’t give away the plot, but those who are curious can check out the three-minute video online.
Beyond the traditional RoI model
At this early stage in the partnership, OVHcloud isn’t looking for a dollar-for-dollar return. It’s much more subtle than that.
“You don’t really realize the impact of a partnership or sponsorship like this until someone from a newspaper reaches out saying, ‘I want to do an interview because I think this is amazing,’” she said.
Of course, her bosses are looking to add to the bottom line.
“They’re like, ‘Well, what do we get from this? Did we get any sales? How many people came up and said they’re going to buy a server from us?’” she said. “To me, it’s not about that. It’s about building the awareness and partnering with this film community and growing our name as a supporter of the arts. And that’s a whole different level of return I can’t show, but I think it’s important when we do get interview requests or as the media grows around it.”
Right now, she’s asking her superiors to be patient. “I would say it’s going to all be worth it in the end.”
The Atlanta Sci-Fi Film Festival takes place October 4-6 and is FREE with advance registration. Visit atlantascififilmfestival.com for more information.
Peachtree Corners marks May Mobility’s third driverless operation in the US and first commercial driver-out deployment
May Mobility, a leading autonomous vehicle (AV) technology company, recently announced the launch of its first commercial driver-out autonomous transportation service in the City of Peachtree Corners.
The company has transitioned its Peachtree Corners service to driverless operations, marking May Mobility’s third driverless deployment in the United States, following successful demonstration deployments in Sun City, Arizona and Ann Arbor, Michigan.
In partnership with Curiosity Lab, T-Mobile and the City of Peachtree Corners, May Mobility has been offering public rides in its autonomous Toyota Sienna Autono-MaaS (mobility-as-a-service) to visitors of Peachtree Corner’s Curiosity Lab — one of the country’s first smart city environments powered by real-world connected infrastructure and T-Mobile’s 5G — since September 2024 with safety drivers in place.
Now passengers will be able to ride the service without anyone behind the wheel. The service zone includes eight pre-determined stops along Technology Parkway at popular destinations such as hotels, restaurants, retail shops, office spaces, the Innovation Center at Curiosity Lab and Peachtree Corners City Hall.
“Peachtree Corners will be our third driverless operation, and we are excited to debut our first publicly available driverless service in the City of Peachtree Corners,” said Edwin Olson, CEO and founder of May Mobility. “This launch reinforces the importance of working with cities and communities everywhere to solve real transportation challenges.”
About the vehicles
May Mobility’s vehicles are equipped with its patented Multi-Policy Decision Making (MPDM) technology that leverages in-situ AI reasoning models to continuously learn and adapt to new, complex and even unpredictable driving conditions to create a safer, more comfortable ride.
In doing so, MPDM solves the industry’s biggest challenge — adapting to unexpected, dynamic conditions or “edge cases,” and allows the company to scale quickly and efficiently to new environments.
“Curiosity Lab’s real-world, smart city ecosystem has provided May Mobility with a unique environment to both continue to develop and improve their operations over the past six months, which has only further prepared the May Mobility team for its third driver-out operation and first commercial operation in the U.S.,” said Brian Johnson, Peachtree Corners city manager.
“T-Mobile’s 5G is a key staple of our ecosystem and the driver-out transition, as it provides May Mobility with low latency, high bandwidth connectivity for a smoother rider experience and enhanced safety operations.”
“This will continue to be important as we work toward expanding the route towards Town Center to provide additional means of transportation for city residents and visitors,” he continued. “It is incredible to see how the May Mobility team has been able to achieve driver-out operations within six months of the initial launch in our city, and we look forward to having our residents and visitors experience it for themselves.”
The details
May Mobility’s driverless operations in Peachtree Corners are open to the public Monday through Friday from 9:30 a.m. to 3 p.m., with each vehicle accommodating up to five passengers at a time.
Riders will be able to easily book trips to any of the service’s eight stops on-demand through the May Mobility app, powered by transit tech company Via, available in the App Store and Google Play. The app guides users on how to book a ride and access the vehicle, answers questions and more.
May Mobility is working with the City of Peachtree Corners on future expansions and has plans to launch autonomous vehicles in other parts of metro Atlanta in partnership with Lyft later this year.
Additional driverless operations in the U.S. will be announced throughout 2025.
May Mobility extended its leading portfolio of AV use cases with its recent announcement at CES 2025 of a partnership with Tecnobus, an established European electric minibus manufacturer, to introduce a new AV minibus platform able to seat up to 30 passengers, including wheelchair accessibility.
For more information about May Mobility, visit maymobility.com.
For more about the City of Peachtree Corners and Curiosity Lab, visit cityofpeachtreecornersga.gov and curiositylabptc.com.
City of Peachtree Corners
Peachtree Corners and ConnVAS Collaborate on Intelligent Crosswalk Technology
Live pilot in Georgia smart city showcases groundbreaking advancements in pedestrian safety and roadway technology
Peachtree Corners — one of the nation’s first smart cities powered by real-world connected infrastructure and 5G — has announced a collaboration for a pilot project with ConnVAS, an innovator in advanced traffic and pedestrian safety solutions.
The pilot launched outside of Pinckneyville Middle School, addresses the safety challenges of busy crosswalks by testing how real-time, AI-driven detection can reduce accidents and create a safer environment for pedestrians, cyclists and drivers by activating alerts, even when pedestrians do not activate crosswalk signals.
An AI-driven computing system
The pilot utilizes ConnVAS’s MAGIC (Multi-Access Generic Infrastructure Controller), AI-driven edge computing system, which incorporates cameras mounted on RRFB poles (Rectangular Rapid Flashing Beacon) to monitor pedestrian and vehicle movement, V2X transceivers for real-time vehicle-to-infrastructure communication and an integrated audio-visual alert system.
When the system detects a pedestrian or cyclist using the crosswalk, crossing outside of the crosswalk lines or a vehicle approaching the crosswalk, each of its technologies work together in real time to immediately activate alerts to both the users of the crosswalk and incoming drivers — even if the pedestrians did not press the crosswalk buttons.
The system also continually collects anonymous data such as felonies, near-misses and pedestrian and vehicle counts for ongoing analysis of crosswalk usage and traffic.
“Peachtree Corners is dedicated to implementing technology solutions that address real-world safety challenges for our residents,” said Brandon Branham, executive director of Curiosity Lab.
“The ConnVAS system provides an innovative solution to common safety hazards such as pedestrians crossing outside of designated areas, failure to press crosswalk buttons and drivers failing to detect pedestrians or cyclists in time,” he continued.
“By integrating advanced AI detection and real-time alerts, this ConnVAS pilot enhances safety in an area where our residents need it the most today, while also generating actionable insights that can guide our development of smarter, more responsive infrastructure in the future. We are excited to be continuing the pilot program to continue to gain insights in how we can improve our city for our residents.”
Collecting data and observing patterns
Preliminary results from the pilot program that were extracted from a midweek 72-hour period, show distinct patterns that can better help city managers ensure roadways are safe and efficient for VRUs (vulnerable road users) and drivers.
At the pilot location, ConnVAS reported over 220 pedestrian crossings for more than 70 crossing events, with only three false alarms. The system consistently and successfully activated flashing beacons and audio alerts in real time, ensuring those crossing the road and oncoming drivers were promptly warned.
Additionally, traffic data collected by the system is being used to evaluate the technology’s impact and will aid city officials in making informed decisions about improving road safety and urban planning in specific locations.
“The pilot we are conducting in Peachtree Corners has been instrumental in refining our technology and demonstrating its impact in a real-world environment,” said Danny Frydman, founder and CEO of ConnVAS. “Through continuous testing and data analysis, we’ve been able to improve the accuracy of our system’s AI detection, ensuring faster and more reliable activation of alerts. This has directly enhanced the safety of the area by addressing critical challenges, including missed warnings for pedestrians and cyclists or delayed driver awareness.”
“The insights gained from this pilot are helping us evolve the software to adapt to complex traffic scenarios and create safer, smarter intersections everywhere,” Frydman added. “We hope to scale this solution throughout the city as the pilot and technology continues to develop.”
Evaluating features
The ConnVAS pilot in Peachtree Corners is continuing to evaluate various features, including autonomous operation features that eliminate the need for manual button presses and reduce false alarms, cyclist-friendly designs and V2X connectivity to communicate with connected vehicles to alert drivers of crosswalk activity.
Additional capabilities such as dynamic illumination based on pedestrian location are also being explored to further enhance VRU safety.
About ConnVAS
ConnVAS is an innovator in advanced traffic and pedestrian safety solutions. At the core of ConnVAS solutions is the ConnVAS MAGIC — an AI-driven edge computing traffic detector. The MAGIC stands at the heart of ConnVAS enhanced RRFB, intelligent signalized intersection and traffic analytics solutions.
Providing edge computing solutions that include AI detection, V2X communication and diverse interfaces, ConnVAS enhances the safety and efficiency of the transportation environment.
For more information, visit connvas.com.
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