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Capitalist Sage: Laron Walker Scaling IoT Technology from Education to Commercial

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Today’s kids are learning advanced technology thanks to Mantis EDU and our special guest, Laron Walker. Join Karl Barham and Rico Figliolini as we learn how our children will fill the tech jobs of the future. Laron talks about the real-life implications of learning tech-skills young and how hands-on learning is the way to a brighter future.

Resources:
Mantis EDU
Website: www.MantisEDU.co
Twitter / Linkedin: LaronAWalker

Sciberus
Website: www.sciberus.com
Facebook: https://www.facebook.com/Sciberus/
Phone: +1-404-478-2050

Podcast Transcript:

Karl [1:11]: Welcome to the Capitalist Sage Podcast. We’re here to bring you advice and tips
from seasoned pros and experts to help you improve your business. I’m Karl Barham with Trans
World Business Advisors and my co-host is Rico Figliolini with Mighty Rockets Digital Marketing
and the Publisher of Peachtree Corners Magazine which is due out soon. Hey Rico, how are
you doing?

Rico [1:29]: Hey Karl. Really well, thanks.

Karl [1:32]: Fabulous. Well let’s start off by introducing some of our sponsors for today’s show.

Rico [1:37]: Well, we gotta say thank you to Atlanta Tech Park for letting us use their great
podcast space. They’re located here in Peachtree Corners. They’re a tech accelerator here in
Peachtree Corners. A tech hub offering work space, event space. In fact, yesterday and the last
two days they had Thin-Tech here. Really big financial, technology, that had former KGB Agents
here talking in one of the panels. Quite a few things going on here, it’s an excellent place where
a small companies can grow. We love being here. Our other primary, if you will, sponsor is GMC
Primary Care and Specialty Center. They just opened here in Peachtree Corners. And they’re
originally part of the Gwinnett Medical Center that’s been bought out by Northside Hospital now.
They’re part of the greater Northside Hospital set-up, so we wanted to welcome them. They’re
primary care and they have specialty centers right in the mix. They have their own X-Rays and
Mammography and other technology that they can refer within the center.

Karl [2:40]: Oh, fabulous, fabulous. So as the community continues to grow, we’ve got a town
center, we’ve got medical, we’ve got Atlanta Tech Park. Incubators as the town keeps it up. But
following along with the theme of how Peachtree Corners is growing and technology in general,
today’s guest is Laron Walker. He is the CEO of Mantis EDU. Here to talk about taking IOT, the
Internet of Things, and related technology and applying it from the space of education all the
way through commercial applications. How are you doing today Laron?

Laron [3:15]: Doing well. Thanks for having me.

Karl [3:17]: Fabulous. Well why don’t you start off by telling a little bit about yourself and your
background and what led you to play in this field.

Laron [3:24]: So I’m a native Atlantan. I grew up in South-west Atlanta within a ten mile radius of
the downtown area. As a kid I was always kind of the tinkerer. You know, I had businesses
where I was cutting grass and working with things. I remember a story once where I had an old
Cable-box. This was before we had smart-homes, but I had a remote control, and the family had
no cable. So what I did was I found a bunch of lamps, I found an old fan, and I plugged it into
the back of the cable box because I knew that when you turned it on the power came on. And
thinking back around that I had one of the first smart homes. Like out of my bed, I pressed a
button and my lights came on and in the morning I turned it off. So I was always tinkering and
doing things. I attended a lot of public schools. One of the earliest memories I have around
engineering was that when you were in Middle School on the way to high schools, magnet
schools, you had to choose a career path. And so my brother attended Frederick Douglas High
School, which happened to be an engineering magnet school. Really good school. Back then,
the choice was, ‘Do you want to choose electrical or mechanical?’ And I chose electrical
because I knew how to play with wires. Had no clue that electrical engineering was a totally
different source. I got there, engineering magnet school, then one day somebody came by and
said “If you have a thousand on the SAT and a 3.0 we’ll give you a scholarship.” And that’s how
I ended up at Tennessee State. So it was all those kind of happenstance-type scenarios moving
down this path. But in doing so I got exposed to a lot of interesting people. So bringing it home,
Tennessee State in a very entrepreneurial date, this is the late-nineties, our department got a
grant. The idea was that they had to teach students how to build HTML. So I literally got paid to
learn HTML and out of that project, we built the first website for the Electrical Engineering
Department in our school.

Karl: [5:12]: Wow.

Laron: [5:14]: And the rest is history. I learned about code. I realized that building and having
tech skills was a way forward, and since that time I’ve been really focused on; how do I take
technology and tools to build businesses around that, that enable others to have a very similar
pathway.

Karl: [5:28]: You know, back in that time in the nineties, the Cold War ended and people started
shifting out of Aerospace and mechanical engineering. The internet wasn’t really a big thing
there but people were going to electrical engineering and it was more traditional. But quickly, all
of the sudden; the internet, electrical engineering, sensors. These technologies started
exploding. So if you were in that industry at the right time you were at the beginning of it when
they were just coming out with the first website like; Netscape, Mosaic, was back in eighty-nine,
those browsers. And look where it’s come to.

Laron: [6:08]: It’s funny man, like, I went to a summer pre-college program. This is ninety-six.
We went in, the physics teacher was a pretty forward thinking guy. And the assignment that we
had was to go to the internet and print out the five-day forecast for our city. Just to force us to go
and think about the internet and how it can be used and what you can do with that. So just
thinking about, even in the late nineties, some people had not been exposed to those
technologies.
Rico: [6:34]: You couldn’t just google it either.

Laron: [6:37]: You couldn’t google it. But the ironic part is this though and that brings us to
today’s conversation: Those divides are growing like crazy today. And this tech is not being
exposed to our kids. They’re in school learning things that are not applicable to today’s jobs.
People don’t understand that’s the case and I think that’s a really big issue.

Karl: [6:55]: Give me an example of some of the technologies that you’re seeing now that you
would say young people should really get comfortable with mastering early on.

Laron: [7:04]: Yeah, so right now we all know there’s huge talk about autonomous vehicles,
machine learning AI. And those sound like really interesting buzz words that are very
complicated. Truth be told, even in industry now, most of that technology is being outsourced to
providers like Microsoft, Google, etc. They’re ending within web services right? So not many
companies have a true cognitive ability within that. But knowing that the trend is to outsource
those functions you have to understand how to ingest and use that. There’s no reason why a kid
in elementary, middle, or high school now can’t learn how to ingest or call a web service to get
data. Because if you have that simple construct you’re now able to work with these people that
you can outsource data to. The point of black-boxes existing, I have an input, there’s an output.
Data goes from here to there, that’s a very generic concept that can be easily digested. And
then once you understand that as you go from elementary to middle to high school, over time
you may develop your own algorithm. Those are the type of things that are happening now. We
aren’t telling people like, “This is what the cloud really is. That’s how that works.” So kids now
when they’re aspiring to start their business or to build a product, they’re out trying to build
things that in real life that I would just go pay one cent for. But nobody’s ever shown them
practical ways to do those things so they can start solving these issues.

Karl: [8:18]: Got it. When you think about kids in school now, how can they learn and start to
grapple with some of this. What have you found that pieces it together?

Laron: [8:29]: That’s what we’re doing here. So the cool thing about it is that on our side, our
focus is this: There are two issues. Most of the companies that are building tools and tech and
hardware and things like that, they’re primarily focused on consumer-type markets. So recently
for instance, Sphero is a real interesting company. Robot that everybody got exposed to made a
lot of money selling Star Wars-themed robots. You know when a movie dies down the buzz dies
down, you can’t really sell those products and then they’re pivoting the education. But there’s a
different thing when you’re selling to schools. Teachers want to know about curriculum
standards and have professional development and standards alignment. The people who make
devices aren’t coming from that vantage point. So on our side, what you do is that, we say well
great. First of all, the purpose of these tools that we’re describing is to teach math and science
and physics. So then how do you take those scenarios and route real-world examples around it.
So as an example, we did a couple of camps this summer over at Clark Atlanta here in Metro
Atlanta area where the kids are learning about intro to coding, computing precibles, sensors,
and then the use-case combinated with an aquaponics system.

Rico: [9:34]: What’s this for?

Laron: [9:35]: Aquaponics is using water and contained environments to grow plants and
vegetables. So that’s a real world issue, food doesn’t exist. So I can teach you about a climate
sensor that can measure environmentals. I can teach you about a plant sensor that can
measure plant health. I can teach you about how to measure pH and things along those lines,
so you have these core concepts. While you’re learning how to use those sensors I can teach
you about things like plots and graphs and cloud, which has those standards. But to get you
excited about it, I’m not gonna leave it there. Let’s go and put some goldfish in a bin that are
peeing, making ammonia. Then ammonia creates a nitrate, nitrates create nitrites, the nitrites
are being taken in by the plants and the plants are now going to produce a vegetable. And this
is happening in real time. This is being done in a way to where a middle school kid can program
a tool called Scratch, which is the prevailing tool in the market, to make that happen.
Rico: [10:24]: You know that’s interesting. We were just listening to something about Google X.
The X Company. How they are experimenting right down to the plant. They’re talking about
farming and almost exactly what you’re talking about. Sensors down to the plant level, not just
the field level. And knowing every single plant, like plant number two-thousand-thirty-eight.

Laron: [10:45]: Listen to what you just said though. Right now there are staffs out there saying
that most of the jobs that will exist in 2030 are going to be from out of today’s pipeline. There
are staffs out talking about how our kids aren’t excited and motivated. The challenge is this:
Most people that we’re describing that actually are building tools and things that are being put
into our schools and programs aren’t aligning to what companies care about. Now imagine
when the person that google leaves, the program manager that you just described. Imagine
what happens when he or she goes to a school district and you say “Hey, this entire school,
these kids know these concepts. Here is a miniature version of what you’re doing in real life.”
You don’t think they would get behind and support that?

Rico: [11:24]: They probably would.

Laron: [11:25]: They would, right? Because for the first time ever you’re not taking a company
and saying ‘Support this program,’ and give them a bumper sticker that says ‘I support kids.’
You’re actually authentically connecting what they’re doing to what’s happening. And that’s the
piece that I think is missing.

Karl: [11:39]: And feeding their pipeline for talent. Because they can’t find enough people that
have the skills to invent the future that they’re imagining.

Laron: [11:51]: That’s it.

Rico: [11:52]: Well and you know, I think that’s why stem schools are popping up everywhere.
Because the idea is now, they’re shifting to the idea that you don’t need a four-year college
degree. You can come out of high school knowing programing, knowing these things, and you
have that skill.

Laron: [12:03]: The disdain of not having a four-year degree is disappearing.

Rico: [12:06]: It’s moving away.

Laron: [12:08]: Right. And even people with four-year degrees. I always joke about it man. So, in
my history I stopped at Tennessee State, but I left Tennessee State and went to Purdue.
Because I was told that, get the highest degree you can get. So back then I went to
USAToday.com and I looked. University of Michigan and Purdue and Georgia Tech were the
top engineering schools. Somebody told me, I could’ve gone to Ann Arbor, I could’ve gone to
West Lafayette. Michigan was past Purdue, so I stopped in Indiana. I joined the direct PhD
program because that was the best degree. I spent five years in a PhD program and I got an
MBA. But at the end of the day when you think back on it, I got a lot of theoretical skills in the
classroom. My lab-work was what got me the hands-on skills. But truth be told, knowing what I
know now, I would’ve been much better suited going to Devry for a couple of years. Just to get
some actual hands-on skills and then supplemented that with some business. Because people
don’t get the hands-on. I keep saying with our kids, if we could expose to them the ‘how,’ that
would help them get intrigued and figure out the ‘why.’ And to me that’s why I focus on things
that are tangible, real-world, to get you excited. Then more importantly we are, unlike some of
the more industrial or commercial companies, we are building programs that can sit within the
construct of a school. Because ultimately this has to be something that can be taught and that
can be expended as a program across the board.

Karl: [13:30]: So tell me a little bit about some of the projects that you’ve developed and kids at
work, how it’s helping them learn skills.

Laron: [13:38]: So a couple of examples. So our spirit of influence today is really focusing on
things that can happen within an after-school program. A stem camp or summer camp type
experience, because I think that’s really interesting. If you look at the space today; anybody with
young kids, elementary, middle school kids, who are doing after-school or summer experiences.
Truthfully most of those programs, even if they are stem based programs, are glorified
babysitting operations. And I think that’s an issue, so we started there. And then we also play
within a space of some corporate partners who are engaging kids. So a good example would
be, Microsoft has their band program, which is like their backs of Microsoft employee research
group. So every year they bring in a bunch of kids from high-schools, expose them to tech. We
have a session with Microsoft and we bring our environmental sensors for this use-case. We
say, “Hey guys, let’s do a use-case around co-chain logistics.” Something shifting through the
supply chain. We gave them an environmental sensor, we gave them a package. And they had
to write some code to be able to determine like, pull off the sensor data things like temperature,
humidity, and pressure. And the idea was that, if there was an outlier. We gave them a hair
dryer or blower to raise the heat, and the thing was like; “Hey, let’s write a program so if this
thing gets this high above a threshold, it has to alert you.” So that we give them a STK that
sends text messages. So every group had to sit back, think about it, write some code,
experiment with that. Before that they got a whole talk around cloud and how it worked. Like
“Hey guys, how do you send SMS’s? Well that’s an STK. That’s a company called Twilio. They
just went public. They make a lot of money just selling cloud services.” At the end of the event
every group comes up, they talk about cloud, how it works, IOT, control systems.

Rico: [15:13]: How old are these kids?

Laron: [15:15]: In this case, these kids were ranged. Like high school and up in that scenario.
But we’ve done the same thing below. Here in Gwinnett, we had a scenario with the elementary
school interestingly enough, there was a teacher at the school that had a kid that went through
the program fifteen years early. He’s a really smart guy. We would come by everyday now,
doing a weekend teacher’s crash course. The school had invested in a Hydroponic /
Aquaponics lab that was fully instrumented with plants growing. And we did a session with the
kids to show them how to use the sensors. So then what happened was, once they understood
how to connect with the sensors in Scratch, the school went and bought an LCD screen, hooked
on a Raspberry Pi, and the kids wrote code on the Pi. Learned how to read data from the
sensors and make a real-time dashboard.

Rico: [16:01]: Nice.

Laron: [16:02]: So now when the superintendent came by or visitors come by, you have
elementary kids talking about how they’re collecting data and how its being leveraged. The point
there is that, I know adults who’ve never seen a real-time dashboard or can explain how data is
ingested on a dashboard. So to me it’s like you take these tools, no matter whether its
elementary school or high school, the kids all use the same sensors and the same ecosystem.
But what you do is you graduate the tool sets over time as they get more exposure to expose
them to different parts of the equation. I think that’s the thing. So me trying to graduate a
progression that goes from upper-elementary to, actually I keep saying high school but it’s really
more K-20. Because to me this ends in the collegiate course or at technical school. You’re
basically saying, “Hey man, when you were at elementary school we didn’t really tell you that
sensors have dirty data you gotta run an average on, we just kind of did it for you.” You get to
high school and it’s like “Hey man, this is dirty, you have to go run an average.”

Rico: [16:57]: You know that’s funny. That’s almost like history. They teach you basic history but
they never teach you about the stuff, the really down and dirty stuff until you get towards high
school and college. You know, just the basic stuff.

Laron: [17:07]: So throwing the real stuff in there. So now when you finally graduate you get a
job at Google or you’re working on this program you’re describing, you’re like; “I’ve been using
this Google Cloud since I was in middle school.” And you already have the main context to dig
deeper. To me, that’s the holy grail that I’m chasing. I think the intersection of education with
industry and the proper community partners. That trilogy is something that I think is exciting that
can be expanded without a lot of strain on either part of the ecosystem.

Karl: [17:33]: So it’s an interesting model that you have. You develop a business, based on
technology, that’s having an impact on the community. So when you chose to go that pathway,
what made you choose that and are there things that you would do differently knowing what you
know now then what you started along this path.

Laron: [17:52]: So going down that path is really because I come from very humble beginnings.
Technology changed my life. Really. Because I was able to get a skill, like at Tennessee State,
where I was learning how to write code. I had a laptop, and because I had a laptop I started
building websites. I was able to monetize that. Without question, that’s the great equalizer. If
you look at the trend now, the wealthiest people in the world, most of those guys made their
money in tech. So tech is a great generator of wealth and legacy on the business side. But to
me, I also realized that the work I do like the non-profit, we support and give out scholarships.
That’s not sustainable, that’s just an outbound process. So my opinion is that, by having these
tech-enabled businesses our motto is this; I survey schools that are using tech as a part of their
process. Most companies that sell tech, particularly hardware, it’s not very profitable. Because
most people don’t make it themselves. So they take something they bought from somebody
else, they market it like crazy, and they sell it at the high end of the market. So what that means
is that the people that really need it don’t get access to it. Our approach here is can we build a
business where we can actually design hardware that’s best in breed, but informed by design.
That way, we can find ways to get it out there at scale. But then by doing that if I can expose
that to these ecosystems of undeserved people, even people who have connectivity to it, I can
influence and get them those skill sets to help them change their lives. Which means that,
they’re gonna pull back and pull people forward. So that’s kind of the theory behind it. The third
piece of that is the thing I would do differently, which I’ve been working on recently is that a lot
of people don’t understand the importance of education technology or the ability to do good and
do well at the same time. So it’s very difficult to raise capital or raise investment. Hardware in
general is an industry people don’t really invest much in, most vc fonts focus on software. And
then you go and have this education and kind of community slant and people think you’re a
nonprofit. So we’ve been trying to form this to show people that, ‘hey man, this is a real
business that we can scale.’ So to that point, the tech we’re using in these classrooms as I
described earlier is real world tech. So we now have started to work on institutional partners
where we can launch consumer products that take that same tech in a different vein to show
people that, not only is it used in schools, but it’s in this big retailer. There are a lot of ways to
make it happen.

Rico: [20:09]: You know the best part is, is that I think because of the way the market here is in
the United States and probably in a portion of the world. What you’re doing is saying, “Don’t just
do this because it’s just for the kids,” you’re saying, “We’re gonna show you commercial
application that can actually make money in the marketplace.” Because if it can’t make money, I
mean in the long run, you lose anyway because it’s just gonna fall by the wayside. No one’s
going to invest in something where it’s just altruistic and stuff. That’s such a short term thing. But
if you can prove to them that there’s money to be made here, this is a commercial application,
then people will definitely get involved in that.

Laron: [20:49]: So definitely before it was more of the mind instead of, we’re doing this work that
has great value, running these programs, and it was really purely about the kids. That’s still the
case to this day. But I have had to change my hat and just make sure that I’m making people
realize that this is a way to try revenue that can scale. This is a growth market not only
domestically but internationally. And the way in which we’re thinking about this is completely
different from everybody else. And if you’re in this space, you know Microsoft, Google, not only
are we supporting and helping you build pipeline. We are building solutions and products that
marry very well with things you sell in the schools. So my solution paired with your Chromebook.
My solution paired with your Surface Tablet. It’s a way to drive consumption, to drive cloud
computing, to get consumers hands in front of your products in a natural way that fits into your
strategic plan. And so that’s the way that we’re framing the conversation.

Karl: [21:43]: So one of the things I noticed is, you know IOT and these technologies can
change with time. I’m gonna ask you to put on your hat and look into the future a little bit, what
are some of the areas where you think the IOT smart technologies can have the most
transformative impact on businesses, specifically, and in communities.

Laron: [22:04]: So in the business side, what’s interesting about it man. People talk about IOT,
the big market in IOT is the IIOT. The Industrial Internet of Things. There are a lot of factories
out there and disparaged systems that have been around for years and they can’t just go out
and buy the new Apple Watch whenever the new version comes out. And that’s the interesting
thing when people are looking at innovation they go and hire kids that just graduated from
school and those kids are trying to make Apple Watches. That’s sexy. And it’s from lack of
understanding, they’ve never worked in these dirty jobs. Think about that show Mick Rowe used
to have, Dirty Jobs. Think about all those dirty places he went into. They need sensors too. And
so those little things that can’t be connected or if you go and connect this thing you can’t go
change out the ERP and it can’t use 5G but it’s still has a signal on it. Those ground filled
applications, that’s an interesting spot. There’s millions and millions of those out there and
nobody’s thinking about it. They’ve still gotta get connected. So things like that are very, very
interesting on the industrial side. On the consumer side, again these titans out there controlling
the ecosystem, so the Apples of the world are very forceful of what you can do. And how you
can do it. So I think as we find ways to get more connectivity as cities are employing WiFi and
things the varied connectivity disappears, you’re gonna see a lot of those applications happen. I
think in the home. Look at what Amazon is doing now. Amazon acquired Ring. Amazon
acquired Ero. That tells you that the home is a place where a lot of stuff is happening, so I think
you’re gonna see a lot more stuff happening within the constructs of a home. I think what’s
gonna happen in the future is that this notion of having to rely on an outside third party to give
you all these things. It’s gonna be just like in the enterprise there was this BYOD type approach.
I think you’re going to start seeing that. I think frameworks are going to start to exist to allow you
to more plug-and-play stuff to create your own experience around it.

Rico: [24:11]: Do you see the, I mean I see it and I’m not sure if maybe I’m wrong. Do you see
the closed environment that they want to create. I mean AWS, the cloud.

Laron: [24:23]: I think it’s a problem though. I’ll give you a good example. Actually the other day.
So, I’m a pretty technical person. I can write software and I have a hardware company. But even
right now, I can’t go home and take one of my systems my company produces and put it on my
network at home without going crazy. All the major players, they have taken a traditional
approach. They’ve invested in some technology that they chose in that technology plan seven,
eight years ago, ten years ago. They’ve already advertised the cost of it and they’re forced
everything they do to go down that path. And they’re keeping people from getting involved with
that. And see what that does? So now you go into the home and there’s already connectivity
there. You have a security company there. You have all these connected people and Amazon
comes with an Alexa and jumps on your hotspot, takes over the whole house. Because the
other pieces were closed in that forward thinking. So you have to open that piece up because
there’s no one-size-fits-all.

Rico: [25:13]: But do you see Amazon wanting to open that piece up?

Laron: [25:16]: I think those guys are opening up connectivity to try and force you towards their
cloud.

Rico: [25:21]: Okay. That’s what I was thinking.

Laron: [25:23]: And so you have to be careful in terms of if that’s part of your business or not.
But the fact that there is an Alexa there that has a bunch of users that I can plug into. That’s an
interesting value proposition. It’s just a matter of what happens with the data that you have to be
careful about.

Rico: [25:34]: Do you think education can work well with it too. I know AWS allowed it because
of their AI. They’re saying that you could use their AI to develop your own.

Laron: [25:44]: But that is the Playdoh, so that is the opportunity. And that was my point earlier.
So now let’s go back to the scenario of now we’re growing food. This food has a myriad of
sensors. So imagine now would I want to go in and deploy this to an impoverished
neighborhood who doesn’t have the skillset. And I can now go and have them collecting data
going back to the cloud. Now, we’re in Georgia so what do we have? We have UGA. They focus
on some ‘Agg’ stuff. There’s probably a PhD there who wants some data. You don’t think we
can build a system using AWS or Azure or where we can feed this person all this data. They
can tune their algorithms they can tweak it, they can test it in these neighborhoods and now
we’re getting yield. It’s those kind of things that I think are going to change the education
concept. The second thing is that, there’s a huge push now toward online and virtual learning.
But it’s still a very traditional construct there. Let’s go take a class where we’re throwing
information at you where you’re watching some videos. In our case what we’re working on is
imagine a day where I could have a remote science class. I’m gonna send you a sensor, you’ve
got to go outside, collect some data. You’re gonna submit something digital with that. We could
have a digital lab experience. We are we not doing that? And so I think that’s to me, as we
identify the right cloud partner and I could take that to scale, now we can export the stuff across
the country. Across the world and have a common experience around it.

Rico: [27:10]: I can see. I mean having Amazon as a partner and being able to do that. Then
deliver this stuff within hours, if not the next day anyway. You’ve got that whole environment.

Laron: [27:21]: That’s it. So what I’m trying to do is show that, we have done an amazing POC
around ways to engage kids within tech that’s aligned to teaching. And now that we’ve had this
five or six year MVP that we’ve been cranking out by ourselves. We’re at a point now that with
the appropriate partner who’s a philanthropic capitalist, we’re going to go and scale across the
globe overnight. Because we’re properly aligned and our synergies are right in line with that.
That’s what I’m chasing.

Karl: [27:58]: Wow. Fascinating. Well I’ll tell you, you know we’ve learned a lot today about how
technology is being brought from schools into commercial apps. And what I like is, one, there’s
folks out there that are listening and this might spark an interest in them to pursue. How can
they get involved. How can they reach out to learn more about what you’re doing. What are
other resources in the community where young people and their parents and also business
owners can start changing their business model to capitalize on some of the stuff that’s out
there.

Laron: [28:30]: Well I’m pretty easy to find. So on social LaronAWalker is where you’ll find me.
I’m more of a Twitter and Linkedin type of guy. So you’ll find me there. As relation to the
business, the website is Mantis, like the spider, EDU, as in education, .co (MantisEDU.co) is our
website so go there. We’re launching a new website very soon. A lot of interactive blog content
there. For the different people you mentioned there the different constituents types we have a
lot of forums there to be involved with. So if you wanted to be a part of one of our stem camps
or summer camps, let us know. If you’re a company who wants to not only engage with kids but
you’re interested, say “Hey, can you help me pull together some content around this domain
that lines what I’m doing so I can present around things that I care about.” We’re making it
happen so find us online, connect with us, we’d love to partner.

Karl: [29:21]: Oh fabulous. Well, I’ll tell you. I love when we get to talk to a different kind of
business. Most people wouldn’t realize that you can take a technology business and have an
impact on people in the community with a vision towards the future that’s feeding the pipeline of
industry. The folks that are out there doing what you’re doing I think are setting the groundwork
for different generations. So when you hear Silicon Valley say they can’t find people to fill all
these tech jobs, I think that help is on the way. I’m glad that people like you help in leading that.

Laron: [30:00]: Thanks for helping me share the story.

Karl: [30:01]: My pleasure. I’d like to thank Atlanta Tech Park for hosting the Capitalist Sage
Podcast and thank Laron for your time today sharing some of the stuff you’ve done. That’s just
the tip of the iceberg of some of the things you’ve done and you’re working on to help in the
community and help transform the way people look at business. Atlanta Tech Park is a great
place to kind of help nurture that further. Find other like-minded individuals, take hardware and
software and apply some business sense to it, find good applications and ways to do that. It’s
really important. I’m Karl Barham with Trans World Business Advisors I get the pleasure of
working and meeting with great entrepreneurs and business owners out there. Helping them
figure out their strategy to grow and when they’re ready, how to exit their business. So you can
reach me at KBarham.TWorld.com or visit www.TWorld.com/AtlantaPeachtree . Reach out. And
Rico, why don’t you tell me a little bit about what we’ve got going on. I feel like there’s
something coming in the near future for us to go take a look at.

Rico: [31:07]: There’s so much out there. You can find me, Rico Figliolini, on LinkedIn or
MightyRockets.com. I do social media marketing, content marketing, and video. Especially if you
need products explained in video I do that. I’m also a publisher, as I mentioned before, of
Peachtree Corners Magazine here in the city of Peachtree Corners. I am also the host of
several podcasts, a family of podcasts, including this with Karl who does the heavy lifting on this
show. So he’s done a great job here. I also do Prime Lunchtime with the City Manager and
Peachtree Corners Life. So we’ve done quite a few things coming up and the magazine will be
coming out. I think it’s hitting the mail, the post office next Friday. We are doing technology in
schools so we’ve covered several of the schools in Peachtree Corners let’s call it, like Paul
Duke Stem High School, Wesleyan Cornerstone Christian, Picnicville Middle. So there’s a few
schools that are being covered and what they’re doing in technology and how that helps them in
their education process. So that’s one of the stories, of course we’re doing Pets and their
People. And we’re doing a few other things including the Voices of Football, covering a few of
the announcers from Norcross and Wesleyan so that’s kind of cool. So just a lot of stuff out
there and we just went through that grand opening with the…

Karl: [32:26]: Lot of fun. Got to ride in a car without a driver and lived to tell about it. And so it’s a
lot of good things going on in the community. We really encourage people to get involved and
go out and see what’s happening in the community all around and participate. Be an active
participant. See what differences you can make. Well thank you everybody. Stay tuned for our
next episode of the Capitalist Sage Podcast. Thank you everyone. Have a nice day.

Rico: [32:58]: Thank you guys.

Laron: [32:59]: Thank you.

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Business

Pest Control Without Harsh Chemicals

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Two men and one woman standing next to a blue SUV with company logo on it and holding a sign for Geo Mosquito.

Local small business owner has found a way to keep mosquitos at bay with natural remedies

Geoff Krstovic, a former firefighter, transitioned into the mosquito control business after a divorce, driven by the desire for flexible work.

“Nobody ever thinks they’re going to be into bugs and chemistry when they grow up,” he said. “It’s not like, ‘I want to be a firefighter. I want to be an astronaut.’ Nobody thinks that they want to go out there whacking bugs or says, ‘I want to be in pest control.’”

But as he progressed in his new career, Krstovic took an interest in how to get rid of pests without using harsh, man-made chemicals.

“The more certifications, the more promotions and everything that I got, [and] the more entomology classes I started taking, … I really started to realize what we were putting out into the environment,” he said.

Pest control technician from Geo Mosquito spraying a customer's yard.
Krstovic treating a customer’s yard. The spraying protocol is customized to each property, resulting in more effective mosquito control.

“I spend 90% of my time outside, and I see so much wildlife. So, when I would see a deer eating a leaf or a rabbit run out of bushes that I just treated, it really made me start to think about the effects of what we were doing to them.”

Not to mention pollinators like bees and butterflies.

“When I [would finish a treatment], I’d look back at the yard and everything that I’d seen flying around was just gone,” he said.

As a parent and a pet owner, he knew there had to be a better way to get rid of pests but still safeguard ourselves and the animals around us.

With a growing concern for the environmental impact, he developed a natural mosquito treatment system. The company he was working for wasn’t interested in his new product, so he started his own business.

Road to pest control

Krstovic graduated from Georgia State with a major in English. He joked that many of his contemporaries in the field have similar backgrounds.

“There’s an ongoing joke in the pest community where it’s like … what do you go to college [for] to be a pest [control] owner? Well, you major in liberal arts, English or writers’ composition,” he said.

Large orange and black butterfly resting on a pink flower bush with green leaves in a backyard garden.
Geo Mosquito protects vital plants and pollinators with eco-friendly mosquito control.

“A lot of the other owners I met had the same degrees. A big part of it is that creativity aspect, and in pest control, you’re allowed to think outside the box, and you’re allowed to adjust and adapt to what you’re seeing and use different methods.”

That desire to do things differently led him to find a way to help keep people safe from West Nile, Zika virus and Eastern equine encephalitis while they enjoyed time outdoors.

With a lot of research and a little help from relatives with backgrounds in chemistry and engineering, he came up with a formulation based on using essential oils.

The dangers of mosquitos

“After you meet your first client that tells you about their experience just walking to a mailbox and they get West Nile, it changes your perspective 100%,” Krstovic said, “because you’re not just out there killing bugs, you’re out there protecting people and their families.”

Mosquitos are often called the most dangerous animal on earth, with the diseases they spread killing over a million people annually according to statistics from the World Health Organization and Centers for Disease Control.

While the more serious mosquito diseases don’t pose the greatest risk to most communities, there are common ailments that can show up in people and pets, including bites that get infected and heartworm in dogs.

Reaching out to the community

Though people were a little skeptical about Krstovic’s natural pest control methods at first, Erin Rhatigan decided to give it a try.

“Geoff cold-called our house in 2021 and revealed that he actually grew up in the house next door,” she said. “He really wanted to return to his roots and offer his services.”

Rhatigan has three young children, and with her home being situated on the Chattahoochee River, the outdoor areas are beautiful, but also plagued by a lot of mosquitos.

“We’re very focused on spending time outside, and our kids are very, very active, so they’re outside a lot,” she said.

But Rhatigan and her kids are also very sensitive to mosquito bites, and the spraying services she tried year after year weren’t satisfactory.

“I had gone through every franchise. I had used the large companies every season. I was switching because it seemed like it would be effective at the beginning, and then it would lose effectiveness,” she said.

She was also concerned about the toxicity of the chemicals being used.

“I felt like using toxic chemicals on our property was not only bad for our family, but because we are on the river, we’re kind of a steward to the environment as well, … so when he mentioned that the product that he uses to control the mosquitoes was eco-friendly, I was happy to try it,” she shared.

Local solution gets a local investor

The treatment was so effective that Rhatigan isn’t just a customer, she and her husband decided to invest in the business.

A woman and two men sitting at a kitchen table with snacks, drinks and notebooks discussing plans for business expansion.
From left: Erin Rhatigan, Geoff Krstovic and Nathan Rhatigan mapping out 2025 expansion plans.

“It was better than anything I had used for the previous 10 years,” she said. “The amazing thing is that when he sprays the property, you have this effervescence of the essential oils in the air.”

She recommended Geo Mosquito to everyone who’d listen to her, and eventually Krstovic took over maintaining the facilities at Rhatigan’s community pool.

“[What he was doing] kind of piqued my husband’s and my interest because we were looking for a small business to invest in locally,” she said. “I’m now home with the kids, but I have a long career in sales, and my husband is in sales as well.”

Within a year, the couple became active investors.

“We love the origin story of this relationship because it’s reflective of how friendly and supportive the local business community is in Peachtree Corners,” she said.

Caring about the work

Krstovic attributes his success to caring about the work, attention to detail and understanding client needs. He doesn’t just spray the yard and leave; he has a system of mapping out problem areas and educating clients about prevention.

A pest control technician from Geo Mosquito talks to a woman wearing a red top and black pants on the steps leading up to her home's front door.
Krstovic with Geo Mosquito customer discussing potential problem areas on the property.

“We’re looking at anything that could hold a water source and eliminating that, asking our clients what time of the day they’re getting eaten up, what part of their body and what part of their yard,” he said.

“That helps us figure out the species of mosquito that’s attacking them, so we know where to target, because different species have different nesting sites.”

Growing the business

Geo Mosquito has begun working with Vox-pop-uli to upgrade their logo, website and promotional materials.

“Geoff is a typical entrepreneur — protective of what he’s doing,” Rhatigan said. “So going through the steps of changing the logo, coming up with a new tagline, starting to do some marketing, is both exciting and a little scary.”

But the team at Vox-pop-uli has been a tremendous resource — helping them go at their own pace.

“This first year of investment was about seeing what the market interest is and expanding brand awareness,” said Rhatigan. “Vox-pop-uli offers so many services, it’s daunting for an emerging company to manage so many different contractors: creative, graphic design, printing, mailing. But they have a great, responsive organization that has been very helpful.”

Next steps

With a proprietary formulation for the mosquito abatement, Geo Mosquito wants to bottle the solution and sell it nationally.

Additionally, in 2025, the company plans to expand into ecofriendly pest control services for inside the home. They are also interested in working with local municipalities, churches and schools to expand their mosquito control services.

The Local Thread: This business profile series is proudly supported by Vox-pop-uli, championing local stories and the communities we serve.

This article is also available in the print and digital edition of the Jan/Feb issue of Southwest Gwinnett magazine.

Photos courtesy of Geo Mosquito.

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Business

From the Mayor’s Desk: Looking Back at Business in 2024

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As we look back at 2024, there were a number of acquisitions, new businesses opening, major renovations and milestones celebrated. I’ll attempt to highlight some of them, knowing that I can’t possibly cover them all. There were some new events this year too.

This past year was a big one for Guardian Sports, a Peachtree Corners company that designs and manufactures helmet covers. The NFL now requires Guardian Caps be worn during NFL during practice, and players may choose to wear them during games. The caps disperse energy during hits with the goal of reducing head injuries.

Insight Sourcing of Peachtree Corners was acquired by Accenture, a leading global professional services company. Insight Sourcing helps clients optimize costs when sourcing and negotiating contracts for materials, services related to capital expenditures and energy procurement management. Accenture is a talent- and innovation-led company with approximately 743,000 people serving clients in more than 120 countries.

Axon, the global leader in connected public safety technologies, acquired Fusus, a leader in real-time crime center technology located in Peachtree Corners. Fusus excels in aggregating live video, data and sensor feeds from virtually any source, enhancing situational awareness and investigative capabilities for public safety, education and commercial customers.

Milestone celebrations

Authentic Hardwood Flooring on Amwiler Road celebrated 25 years in business in 2024. Michael Keroack has been steadily growing the operation for roughly eight years in Peachtree Corners with the help of Buddy Wofford, general sales manager, and Michael Blocker, director of operations.

Also celebrating a milestone in 2024 was Diversified Resource Group (DRG). For nearly 25 years, Darrell Creedon has been running DRG in Peachtree Corners, outfitting workspaces for companies and governments, and more recently, hotels and convention centers. Mr. Creedon, who resides in Peachtree Corners, started the furniture business with a college friend in 1999 in a home basement.

City events

The City of Peachtree Corners organized the 2nd Annual Curiosity Lab Criterium in April. This year’s event featured a running race, kids races, food trucks, vendors and other activities for the family. There was also a fun run in Technology Park. Werfen, a global diagnostics company, and the City of Peachtree Corners, partnered on a 5K Walk/Run in Technology Park in November. The event benefitted the Leukemia & Lymphoma Society. In May, the city organized a food truck event at Curiosity Lab, which drew about 210 people working in and around Technology Park.

The PCBA organized the first Taste of Peachtree Corners in June. It was a great time of networking and community fellowship among business owners and other involved citizens. Approximately 100 people experienced an evening of delicious bites and drinks, sampling foods from local businesses.

City of Peachtree Corners logo

New to the city

Blue River Development moved its corporate office from Forsyth County to Peachtree Corners to expand its operations. The company is a leader in real estate development and investment.

A new pediatric dentistry, Agape Pediatric Dentistry, opened at 5185 Peachtree Parkway #325 at The Forum. Two law firms opened on Wetherburn Way: Brooks Injury Law Offices and Tadeo & Silva immigration law firm.

A former steel pipe fabrication site at 6420 Corley Road that was converted to a logistics center is now fully leased. The 27-acre property, which sold for $10.5 million in 2018 was sold for $77.4 million three years later, after it was cleaned up and redeveloped into the Peachtree Corners Logistics Center.

The Central Business District

Also in May, the city adopted a 6-month moratorium on projects in the Central Business District. Due to the increasing number of applications and evolving market trends, the moratorium came into effect on May 3 and ended on November 3. The moratorium gave the city six months to pause rezoning applications, special use permits and variances applications for residential or mixed-use development.

In August, members of the Peachtree Corners City Council took part in a ribbon cutting at The Forum. We celebrated the opening of the new plaza and activity areas. Jamestown is modernizing the 20-year-old Forum shopping center and transforming it into a true mixed-use destination through the addition of a 125-room boutique hotel, approximately 381 multifamily units, new experiential retail and dining offerings, structured parking and an expanded public area.

Construction began in May 2023, and the first of two new greenspace additions were constructed. Phases II and III will see the multifamily and boutique hotel constructed, both slated to start in 2025. Also this year, it was announced that Jamestown, a global real estate investment and management firm, acquired the Cincinnati-based North American Properties, which owned The Forum.

Members of the Peachtree Corners Redevelopment Authority and Downtown Development Authority engaged in a focus group discussion in August at City Hall. The discussion was led by representatives from Kimley-Horn, engineering, planning and design consultants. There was discussion about under-utilized spaces, needed amenities and potential uses for vacant properties. City officials also met with members of the commercial real estate community in September to specifically discuss Technology Park.

International visitors, co-working and new townhome project

An 18-member delegation of Finnish business people visited Curiosity Lab in Peachtree Corners in September. The visit marks the second time a Finnish delegation has visited Peachtree Corners. Seven innovative Finnish companies traveled to the Atlanta area in search of U.S. partners to promote transatlantic trade between Finland and the United States. Japanese delegates involved in sectors such as automotive, technology, energy and corporate development also visited Peachtree Corners in December as part of a regional tour.

Construction of a co-working space, Roam, is well underway at the Town Center and will open in summer 2025. The 35,000-square-foot building is located at 3847 Medlock Bridge Road and will feature a rooftop event space, coffeeshop and cafe, in addition to workspaces.

An office building at 3585 Engineering Drive was demolished earlier this month to make way for a townhome community. The new 75-unit townhome project is under construction by D.R. Horton, which received rezoning approval from the city last February. The 102,000 SF office building sat vacant for many years.

Collaboration, renovation and more

Curiosity Lab announced a collaboration with Gama Sonic, a global leader in upscale, bright and durable solar lighting for homes, businesses and outdoor spaces. The company’s deployment of solar lighting in the City of Peachtree Corners marks its first deployment implementing customized, intelligent lighting programming timers that enhance safety for residents and visitors.

Brady Anderson Bennett recently opened a State Farm office at 3000 Northwoods Parkway. The 27-year-old has been working with State Farm since he was 18 years old.

Renovation is underway at 7050 Jimmy Carter Blvd. for the creation of a Planet Fitness. The gym is under development by Alder Partners/the Flynn Group. This location marks the 32nd location in metro Atlanta. It is expected to open in January.

There is also a relatively new Southern-inspired eatery you may want to try. Dahlia’s Restaurant & Porch, located inside the Hilton Atlanta Northeast hotel, opened this year. Dahlia’s offers Southern-style plates that leverage regionally sourced, farm-fresh ingredients.

Happy Holidays!

Mayor Mike Mason

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Business

Luxury Firewood Company Founder Shares Story of Entrepreneurial Pursuits

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Two men and two women wearing name tags posing for a photo at an end-of-year business event

Leroy Hite, founder of Cutting Edge Firewood — a luxury brand specializing in wood for fireplaces, grills, pizza ovens and firepits — shared his journey from starting a company to gaining national recognition during the PCBA Business After Hours Speaker Series in December.

Hite highlighted the industry’s disorganization and his innovative approach to firewood, including using ovens to dry the wood and improving on delivery methods. And he emphasized the importance of customer experience, branding and counter-cultural thinking.

Despite initial challenges and financial constraints at the beginning, his company grew significantly (even during the early days of COVID-19), achieving a 400% increase in sales.

Entrepreneurial spirit

The disorganization and lack of focus within the firewood industry is what initially prompted Hite to question its methods.

He thought he’d found the answer when he started a firewood company with friends while in college, winning a Kroger account for the entire Southeast. But the limited experience of Hite and his co-owners became evident quickly.

Man in a suit speaking to an audience at an end-of-year business event
Leroy Hite at the PCBA Business After Hours event in December; photo courtesy of PCBA

“We discovered how backwards the industry was for three college students to get that account with a username and password,” he said. “On the day of the bid, whoever put in the lowest number won the account.”

With the contract in hand, the guys were able to get loans and bought hundreds of thousands of dollars’ worth of equipment that they didn’t know how to use.

“It would break every single day, so I had to teach myself how to fix it,” he said. “We hired 30 to 35 people off of Craigslist; I don’t advise you to do that.”

In the end, the guys realized they were in way over their heads. They couldn’t keep up with Kroger’s demand. But the experience gave Hite insight into a better way to deliver firewood.

“At the time, industry-wide, you would put the firewood in the back of a pickup truck, get a wheelbarrow, put it where they wanted it,” he said. “… to do a second delivery, you have to drive back and get more wood. So maybe you can do two deliveries a day.”

Hite devised a plan to have the wood palletized and use a mini skid steer, which allows you to get it closer to where it should be. What had taken 16 to 18 hours for two deliveries would now allow seven or eight deliveries in the same time frame.

After the first firewood business shut down, Hite worked with Chick-fil-A and then Enterprise Rent-A-Car for several years.

“It was great experience,” he said, though he couldn’t get firewood out of his mind.

Taking another chance

Hite considered getting back into the firewood business as a side gig, but eventually decided to leave his corporate job and pursue the business full time.

“A fire is like a beautiful sunset,” he said. “No one on earth dislikes it. A fire can be the center of a wedding party and can also add great taste to food — whether it’s steak, pizza or barbecue.”

When he started Cutting Edge, Hite wanted to fix the poor quality of wood and lack of branding and customer service.

Two men and one woman posing for a photo at an end-of-year business event
Cutting Edge Firewood employees Diego Echevarria and Sara Bryan with Leroy Hite (center); photo courtesy of PCBA

He had an opportunity to purchase an existing business, but lacked the funding. So, he took a leap of faith.

“I had an outdated website. I had a truck, and I had a customer list. I realized I was going to be a supplier and that I needed to reinvent how to deliver firewood,” he said. “I [tried] to get a second loan on my house, [but] no banks would talk to me at the time.”

Hite convinced his wife, pregnant with their third daughter, to sell the house.

“We moved into a rental home, and I completely redid the branding. I reinvented how to do deliveries. I invented a rack that could be moved with a hand truck. And I found a hand truck that will go up and down stairs and one that will go across rough terrain,” he said. “So, the delivery went from two hours to about 15 minutes per delivery. And it was also a lot safer.”

Though COVID caused many businesses to go under, his thrived. It seemed that people stuck at home got a taste for food cooked over “fancy wood,” as he put it.

Goals and standards

Cutting Edge Firewood has two goals, Hite said: To provide unparalleled customer service and deliveries. And to provide the best firewood available. Period.

According to company literature, the Cutting Edge team “works with the best suppliers to ensure they consistently meet our high standards. All of our firewood undergoes the most rigorous drying process in the industry: each piece is conditioned for 48 hours in 250-degree heat. And our trained specialists hand-select each piece of firewood … ensuring that you only receive the very best — photoshoot-ready firewood that lights easily and burns brightly.”

Two men in suits standing in front of a buffet table at a business event talking
photo courtesy of Peachtree Corners Business Association

Future plans

Although Hite didn’t go into detail, he sold Cutting Edge Firewood in August 2024, having built a strong brand and customer base in Atlanta and throughout the country.

“[Entrepreneurship] definitely isn’t for the faint of heart. It’s both demanding, disheartening and rewarding all at the same time,” he said. “I love it. I went in with a not-too-thin skin, but I definitely exited with very thick skin.”

Now that he’s been bitten by the entrepreneurial bug, Hite indicated that he wants to venture out again. He reflected on the challenges and rewards of running the business, including the importance of customer experience and branding.

“The brand is very, very well-known in Atlanta. We were named a couple of times in Atlanta Business Chronicle as one of the fastest growing companies,” he said. “It’s rewarding. I’ve had Coca-Cola executives say that [they] know the branding and the customer service … [and] I’m pretty sure that Cutting Edge Firewood is being used in the White House.”

Hinting of a desire to move on to new ventures, possibly focusing on disrupting existing markets rather than creating new ones, Hite again emphasized the importance of counter-cultural thinking, pushing through discomfort and being driven by a passion for customer experience and innovation.

For more information about Cutting Edge Firewood, visit cuttingedgefirewood.com.

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