Business
Capitalist Sage: Life-changing Leadership with Betsy Corley Pickren
Published
6 years agoon
In this episode of Capitalist Sage, Karl and Rico sit down with Betsy Corley Pickren, an executive leadership coach. They talk about the importance of investing in leadership, no matter the size or shape of the business, and how to develop structures that promote leadership development in all employees in the business. Betsy shares that developing leadership skills can come in many different forms, whether through one on one coaching, meeting with a group of like-minded entrepreneurs, or finding someone to hold you accountable.
Resources mentioned
Leadership in Turbulent Times, Doris Kearns Goodwin
Think and Grow Rich, Napoleon Hill
Kennesaw State University, Executive Education
Betsy Corley Pickren
Phone: 770-263-7736
Email: betsy@betsypickren.com.
Website: www.betsypickren.com
Christ Church Players
Phone: 770-447-1166
Website: www.ccnorcross.org
Transcript of the podcast:
Karl [00:00 ]: Welcome to the Capitalist Sage Podcast. We’re here to bring you advice and tips from seasoned pros and experts to help you improve your business. I’m Karl Barham with Transworld Business Advisors, and my cohost is Rico Figliolini with Mighty Rockets Digital Marketing and the publisher of the Peachtree Corners Magazine. Hey Rico!
Rico [00:17 ]: Hey Karl.
Karl [00:18 ]: How you doing today?
Rico [00:19 ]: Good. It’s been a great day so far.
Karl [00:20 ]: Oh, fabulous. I know we’ve got a lot of exciting stuff to talk about today, but why don’t we start with our sponsors for today’s podcast?
Rico [00:28 ]: Sure. Our biggest sponsor – our new sponsor actually – is GMC primary care Specialty Centers. They just opened a few weeks ago. They’re an offshoot of Guinnett Medical Center, and it’s a great facility. I toured the facility along with a bunch of other people during their grand opening. Let me tell you, they have imaging center right there and can do all sorts of new things that you normally would have to send out to other facilities for. And it’s brand new. And it used to be the – for those of you who know Peachtree Corners – it used to be the old Apolitos restaurant. You would never know. Absolutely gutted out – it’s beautiful.
Karl [01:04 ]: Right at the intersection of 141 and Peachtree Corners Circle.
Rico [01:09 ]: Just at the QT store. Almost next door to let’s say – Planet Smoothie. Where I go get my smoothie.
Karl [01:19 ]: Oh, fabulous. I’m glad to have them here. How about some of our other sponsors?
Rico [01:23 ]: Sure. So Prototype Prime, which is now under Curiosity Lab Peachtree Corners. It’s a sponsor to a lot of podcasts there. And they’re going to be – well, Curiosity Lab in Peachtree Corners is a big thing right now because of autonomous vehicles, the 1.7 mile track that we have and the local stuff that we do in there. And they’re gonna be an off-site demo. A demo off-site from the Smart City Atlanta Expo that’s happening in the city of Atlanta. And this is an offshoot – the first North American expo of the sort. It’s based out of Barcelona, and it’s gonna be a neat thing. It’s going to be anything you think that with Smart City, and bring it to people.
Karl [02:04 ]: Internet of things, how they use data, help enhance quality of life, how cities are becoming smarter. It’s gonna be a showcase of all those companies and technologies.
Rico [02:17 ]: Absolutely. And that’s happening September 11, 12 and 13th. You can find out more by going to our website at LivinginPeachtreeCorners.com. You’ll see a place where you can go right to that and get information and buy tickets to it if you want. So they’re one sponsor. Atlanta Tech Park – we’re doing our podcast here. So this is a great facility – they let us do this twice a month, and along with other things. And well those are the three main – we are Peachtree Corners Magazine and media sponsor for the Smart City Expo Atlanta, so.
Karl [02:48 ]: Oh, fabulous, fabulous. Well, lots of things going on, but today I want to talk to our guest – Betsy Corley Pickren, who is the president and leader of Woodfire Leadership. And she specializes in help developing and training leaders. Offering executive coaching services, training, but today, we want to talk a little about how it impacts investing in leadership can impact small business owners in the business community here in Peachtree Corners and beyond. So first, I want to maybe start this – Betsy can you introduce yourself?
Betsy [03:26 ]: Hi! I am Betsy Corley Pickren as you said, and I have had my own business for, hmm, twenty years? A good long time. And I really have a passion about leadership because leadership – leaders have so much impact on people who are around them. And they can make people’s lives hell or heaven. And so, I’d like to have a little more heaven.
Karl [03:57 ]: Oh, that’s fabulous. So I’m curious, what got you interested in focusing on this and building a business around creating and building leaders?
Betsy [04:06 ]: That’s a really good question. I – I’ll talk more about my dad later, but he – I saw him as a leader. And I kind of always got put into leadership positions, whether I wanted to or not. And then I was lucky enough to begin working with a company that really set the bar on leadership development. And just fell in love. So –
Karl [04:40 ]: Wow, fabulous. So when you see folks – I know that I talk to a lot of business leaders. And when they’re talking about their business, I’m surprised in all the things they invest in. They’ll spend in marketing, they’ll spend in inventory, they’ll spend in technology. But when I ask them how much they spend in investing in themselves and the leaders in the company, you wouldn’t be surprised to hear that they don’t spend as much time and money resources in that. Why do you think that is, and what are some of the things that can help be better business leaders if they were to make those investments?
Betsy [05:16 ]: Why, what a great question. Why don’t they? So, Dee Hock, who was the leader of Visa for a number of years, said that leaders need to spend at least 40% of their time on themselves. And I think maybe not enough leaders have read that or heard that. And sometimes, leaders are there to – because of the power. And that’s not what it’s about. I mean I really believe that leaders exist to magnify their own strengths, the strengths of those around them, and the strengths of the enterprise they serve for a common goal. And so, it’s – there’s a why. There’s a why behind why you’re a leader. And we were talking earlier about Simon Sinek. And he wrote the book, “Start with Why”, and I actually want to read a quote from him. He says, “Imagine a world when the vast majority of us wake up inspired, feel safe at work, and return home fulfilled at the end of the day, feeling as though we are contributing towards something greater than ourselves.” How does that sound?
Rico [06:37 ]: That sounds great to me.
Betsy [06:39 ]: Me too, me too.
Rico [06:41 ]: You want to feel like you’re contributing to society, to family, to a common good.
Betsy [06:49 ]: Yea. Not just a cog in the wheel that nobody pays attention to.
Karl [06:53 ]: When you think about organization businesses in general, how many times have you gone to a place of service – it could be a restaurant, it could be anything. And the folks there don’t feel like they’re terribly engaged. And they seem like they just got in there, they’re forced there. But then you counter that when you go somewhere with a great experience. They’re excited to see you. They welcome you. They’re asking you. They’re engaged. It makes a huge difference where you choose to spend your money and time and invest in business. But how is that culture created? What role does a leader have in creating that culture?
Betsy [07:26 ]: Well, the leader really – being a leader isn’t about charisma. Being a leader is about having values that you know about yourself, having a vision. Not only what you want to do, but how you want to go about it. What are your values, and what do you want other people to do in terms of those values. I worked for a company, and this was a training and development company that got me super hooked on leadership, and we had some great salespeople, we had some great, you know, production people, and they would get called out as much for their behavior toward other people as anybody else would for, say, not performing up to standard. And so – the leader just needs to have those things. A vision, a personal leadership philosophy that keeps them focused and moving in the right direction. And it’s about – a leader is somebody that somebody chooses to follow. And if people don’t choose to follow you, then you can call yourself a leader all day long – you’re not one.
Karl [08:48 ]: It’s interesting if you think about how you peel that back – I know a lot of big companies spend time investing in leadership for their management. But I think of a small company – and there’s maybe 12 employees. There’s a shift manager and and a couple of other folks in there. They bring in people and they don’t have those kind of resources to maybe invest in like a big company. What are specific things can a local business owner do with his crew of ten people to help them develop leadership there as well?
Betsy [09:25]: What can – well, we’ll just go back for a minute. I said I wanted to talk about my dad a little bit more. And he owned a tractor dealership, and he was great. I mean – that’s where I thought – I learned I thought sales and service was one word. Because it was corely sales and service. And he was great at that. My mother was the bookkeeper or CFO, so to speak. Well, you’ve got to know what people are good at doing. And bring out those strengths. If my father had been the bookkeeper, the business might have lasted for forty days instead of forty years. Because one time, I know he traded some tractor parts for a dog for me. And how you put that on the spreadsheet – I don’t know. So the first thing is to know the talents that you’ve got. And then, also, there are a lot of other small business people out there who can fill in so you’ve got contract CFOs, you’ve got leadership development people like me, coaches like me, you’ve got just a number of other people who can be kind of extended family that you bring in to make sure that everything you do has got a really good person doing it.
Karl [10:53 ]: So I wanted to pinpoint on – you’ve already said to Rico, like, are leaders born? Or are they made? I’m curious where you stand on that, and for folks – somebody that thinks, you know what I’m not a leader, I can’t be a leader, or I’m not a leader. What would you say to folks who feel they don’t have that talent?
Betsy [11:14 ]: Hmm. Well, I happen to believe that leadership happens at every level. If you’re a dad, if you’re a mom, if you’re a janitor, if you’re anybody can be an example to other people. And that is what one of the aspects of leadership. So, everybody is a leader in some way, shape or form. And some of us are probably born with more of a wish to lead. But just look at all the situations where people who’ve never wanted to have leadership, and a crisis happens, and they are right up there. And everybody’s following them.
Rico [12:00 ]: That’s funny. I’m reading “Leadership in the Time of Turbulence”. Great book, good presidents. Started with Teddy, Lincoln – Teddy Roosevelt, FDR and Johnson. All of them, different points of their lives they were not leaders. But there were parts of their lives when they had to become leaders. Obviously, those four presidents had challenges – from the Civil War to World War 2, and the struggles during the 60s, right? But I think you’re right in a way that everyone has a certain amount of leadership. It just depends where they apply it. And what they can apply it to. And I think the biggest thing is also persistence.
Betsy [12:42 ]: It is. We can all do – certainly have to have certain physical attributes, you have to have certain mental attributes. But if we really want to do something, we can. And yet it’s so much better if we do what we are kind of wired to do. And that’s one of the things that I tell my clients. It’s – I look for leaders who aspire to be good, great leaders as part of their career. That it’s not leadership just to move up, it’s not leadership for power, it can be leadership for influence. But it’s about, “I want to create other leaders. I want to really make a difference.”
Karl [13:33 ]: I always found people have these amazing different talents. It could be a sport, some people are sprinters, some people can run and they can go so fast. Through training, through coaching, through feedback and through practice, they can maximize. You and I will never be Michael Phelps, but imagine someone with his talents and dedication applying that over year over year. Remember they talked about the 10,000 hours of Malcolm Gladwell in practice. Are there things people can do to maximize their leadership? If you were to break it down to a few simple things that they could focus on to practice leadership? Any advice on where they can start?
Betsy [14:18 ]: Well, it all starts with awareness. There’s no way to change anything without awareness. And there are lots of ways to get there. You can ask people for feedback, you can take assessments – I have assessments out the wazoo that I help connect people with. And the – there’s a behavior shift model. And once you have the awareness, then it’s about deciding – okay. I want to do something about that. I want to get better at these things I’m really good at. And I want to get either better at the things I’m not so good at, or find somebody else to do them for me. And so I began to focus myself. And then, it is about repetition and – in coaching we call them structures. And I was coaching somebody yesterday, and he’s going to put something on his calendar every time he has a meeting to remind himself how he wants to be – be seen. How he wants to be in that meeting. And so, it really helps to have a coach, I have to say. Because you’ve got somebody to walk along with you. And I see myself as a coach as, like, a GPS. So Karl – you might say, you know, I want to go to New York. I say, okay, set me to New York, but on the way, you look over at Charleston and say, that’s kind of interesting. So we stop. But my job is to remind you that you want to go to New York. You can change your destination at any time. But that – it’s knowing where you’re going, being aware, making a choice, practicing getting feedback. It’s just like riding a bike, I guess.
Rico [16:19 ]: Yeah, it’s funny. You can have leadership, but if you don’t have goals, then what’s the point? So you’re setting the goals, you’re focused on the goal, and you need to get there. And you’re helping them keep on the track, not hitting the guardrails and not getting off that road.
Betsy [16:37 ]: Yeah, unless we stop and smell the roses along the way.
Rico [16:42 ]: And that’s always good anyway because you want to reenergize, right?
Betsy [16:45 ]: I know. Exactly.
Karl [16:47 ]: I remember years ago, I knew some folks that went to West Point, and West Point – some of the military academies pride themselves on developing leadership. But he described the model of how they develop leaders there. So, I don’t know if you’ve heard it before, but freshmen come in, and they’ve got a name for them, plebs or something. But they’re fully 100% dependent. they don’t know what to do, they don’t know how to put on their clothes, they don’t know how to make their beds, they don’t know what to do. And their job is to learn how to follow and listen to the older students so that, that listening – they have to perfect or master following before they can move up the leadership ladder. The second they become sophomores, they’re now independent. So they’re not – they don’t need to be told what to do for anything, but they need to become self-sufficient and learn how to lead themselves, develop themselves. When they get to their junior year, they emphasize leading. The juniors have to teach the freshmen how to do the structures. So now they’re getting their first taste of leading others and directing others and teach. And guess what happens in their senior year? What do you think happens in their senior year? Now they’re looking broader vision – they’re setting the direction, the strategy, the vision. They’re sort of – I said, they’re doing this in high schools, and then colleges, to help develop in a structured way. So when you said that part about structure somewhat, it’s interesting how folks like military academies – the military – have built this kind of structure. But I see folks can apply that into a small business. Someone starts in that first six months, they’re plebs. You teach them how to do everything, you teach them how to run the register, how to make every dish, how to do every – all the basic tasks. You help them learn how to learn from others. Maybe the next 6 months, the next year, they’re independent. And you’re getting a lot of value. Now they’re trained. That’s that part where you’re – I don’t want to train somebody. Now they’re actually productive. But then, giving them a path where you invest in them, you get them into training, you get them into other things so they can learn how to lead the next new person. And when they get far enough, they might be general manager – and for the business owner, this could be the hardest part. They could be part of that kitchen cabinet and circle that helps you figure out how to beat the competition, how to expand, how to make the business even more valuable if they build that structure in. But you don’t need 100 people to do that. You could do that with 10 people, the same type of structure.
Betsy [19:19 ]: Yeah, and what happens often is that, later, when they get to become a senior – and there’s something called 4 stages of contribution that follows that. But what happens often in the business world is, when a person gets to that third and fourth rung on that ladder, they get uncomfortable because they don’t know how to do that. Like, they know how to set the table and bus the table. They know how to do that and they’re comfortable. So they go back and work in the business, not on the business, and then wonder what happened to their business.
Rico [19:59 ]: And that’s where a coach probably comes in. Be able to analyze what they’re doing and really talk – is a life coach and business coach the same?
Betsy [20:07 ]: Uh, yeah. I’m a – I – when I started out, I called myself a life and leadership coach. And I think that’s probably still what I am, although it sounds better to say I’m an executive leadership coach. You know, it sounds – but – everything somebody does is about their life. You can’t say, okay so now you’re going to be a business person, and now you’re gonna be a regular person. I mean, you’re all the same person.
Rico [20:39 ]: It’s in the same philosophy of how you treat your family – your friends. It’s supposed to be almost the same way you treat your business.
Betsy [20:46 ]: I believe in congruity and authenticity. There are people who say, “Well I’m not like that at home.” And I think, “Well? Hmm. So who are you as a human being?” You know? So I think – certainly, our behaviors are somewhat different. I mean, I get that. But our philosophy of life and leadership and who we are – it’s a lifelong learning thing. But I don’t know how to split.
Rico [21:19 ]: Yeah, I can’t see how you can divorce them from each other. I mean, if you feel someone’s authentic and you trust what they’re doing in the company, you gain their respect. And that owner, that boss needs to discipline for some reason, that’s also a form of respect, right? Yeah. I don’t see how you can divorce the two. I mean, you have to be able to be who you are, and people will follow that. No one wants to follow a leader where they know, “He’s not doing the same thing. Or why is she probably doing – “
Karl [21:50 ]: Yeah. People can detect that immediately. It’s not consistent. And they see it as being fake and then you lose – you lose that. So, you know, when you – when we talk to business leaders and saw them and say, they made the decision they want to become better leaders. What are some of the things they can do to get started on that journey?
Betsy [22:10 ]: Hire a coach. You can always read a book, but knowledge is only awareness. There are some people who can say – okay, now I’m gonna work. They have that much will and, you know, self-control and all that. I’m not one of those people. I mean, I have a coach. And have for many years. And I was part of – you may have heard – Vistage. I was part of that for a while, where I’m with other people who are helping keep me on track. So I’m no different from anybody else.
Karl [22:47 ]: I – you know, I’ve established relationships that go back 30 plus years. People that will call and check in if I’m making important decisions in my career. So I’ll get feedback and learning and even there’s some that we’ll get together in a group and talk through different leadership. But also I think – just going out there. There are classes you can take and things you can go to that have – tell me a little about Mastermind Groups and what role they can serve business leaders.
Betsy [23:24 ]: Sure. Could I just comment on what you said first? That – yes. Training – I teach at Kennesaw State, I teach coaching skills for leaders, which by the way is a critical – a key piece for leaders now. Now I forgot what I was going to say. Okay. That’s not a good thing. Oh I know why – cause this is how you and I met, really. If you’re going to do some sort of training, make sure that you have some sort of follow-up. You have groups of people who get together after the training and talk about what we’ve done and hold each other accountable, because otherwise, it’s just like reading a book. You’re going to finish it, you’re going to close it, and it’s – so, make sure, if you’re learning, that you build in application for that learning in some sort of way. So I’m sorry – I got you off track. What was your other?
Karl [24:31 ]: No, no no. That’s absolutely key. If folks take classes in leadership and think they can go for two days and they walk out and go, it’s not gonna stick. I think, just like the athletes do, it’s about the practice. It’s about the application. And I always think of the coach for the lead athlete – there’s no way to lead an athlete without a coach. Mike Tyson had a coach, Mohammad Ali had a coach – they were great at what they were doing, but someone had to provide them with feedback. “Hey, you know what, you said you wanted to do this, or your time was six minutes, and so I’m giving you that feedback because you wanted to get the five and a half minutes.” And we drill and we train and we adapt and we learn as part of that collective. But I know people who say, “I don’t have time for that.”
Rico [25:21 ]: Accountability, right? So I know a lot of people who say they want to exercise, they want to do a mile run, they want to do their thing, but some of them, if they can afford to, really it’s not that expensive, you get a personal trainer who will show up three days a week. You know they’re coming at 8 o’clock. You know you have to get up and go do that.
Karl [25:41 ]: I fully endorse. That accountability and what those folks will do for people. But we started talking about – business owners is a lonely world. They’re at the top of their business, and they’re leading their business and often it can be really lonely. How do they get that level of accountability? They’re a leader.
Betsy [26:03 ]: Well, you mentioned earlier Masterminds, before I got you to backtrack. Group coaching, or mastermind groups, are fabulous. I mean, Henry Ford was in one, Think and Grow Rich, the follow that Napoleon Hill wrote about. Those – he interviewed these mega-billionaires, and they just did it on their own. They got to know each other, they would meet on a Saturday, and they would talk about their goals, and they would get advice from each other. And they kind of became their own personal board of directors. And so when you have a mastermind or group, they’re people with similar in some ways, but not competitors, and they are invested in each other’s success as much as they are in their own success. And they learn from each other. And they give to each other. It’s a give and take. Gotta be able to accept from others, positive feedback.
Rico [27:23 ]: Opportunities for improvement.
Betsy [27:28 ]: Opportunities for development feedback. And ideas. You don’t need to do the ideas, you do need to listen to them. And I just think that, the other thing that that does for a small business owner is, it makes them take the time. I don’t think small business owners have the time not to do something like that. I mean, I look at myself – I can get very distracted by this, that and the other. And if I didn’t have somebody to say, “Well I thought you wanted to focus on this.” Then, I – you know, there’s so much in life to be excited about and interested in. But if w’ere gonna go someplace, we have to kind of, go there. And so, I love that kind of idea.
Karl [28:21 ]: That’s fabulous. To create that environment here where folks can come together and do that. I know next week, I’m heading out to Charlotte for a day to meet with the mastermind group for us. There are other people who do the same thing that I do from the Southeast, and we all meet together and talk about things that are common and we’ll learn from each other. And we do that about once a quarter to get together and figure out ways to serve our clients better, how to become better, challenge ourselves. But we have people that are walking the walk that we’re walking in different ways. The best people to keep you accountable are folks that really know what you’re doing every day and can relate that.
Betsy [29:03 ]: That’s like the coaching circle that I’m a part of. We coach each other so that we always have a coach. And we rotate. And then we bring in other coaches. I’ve been a coach for almost 20 years. So I can say, you know, I’m really good. Well – yes and it’s easy to slip. And it’s easy to get stale. So we get feedback from other coaches on our coaching. And I think that really helps keep me at the top of our game.
Karl [29:40 ]: That’s fabulous. Well, I’ll tell you – when it comes to leadership, it’s always something we can talk to – talk about forever because it’s an important topic, and we definitely want to continue this dialogue. But, I wanted to at least ask, what do you have going on? What do you have going on in the next weeks and months that might be of interest to folks?
Betsy [30:03 ]: Okay. Well in addition to managing my one on one executive coaching business with larger companies, I’m also teaching a course in applied managerial coaching at – through Kennesaw State University Executive Education. And you can go online there and find out about it. And I believe this one’s going to be held in Sandy Springs. You don’t have to go all the way to Kennesaw for that. So that’s one thing. I’m really – we were talking about Masterminds, and I’m really excited about two that I’m starting this fall. One is for brand new, baby business owners. And to start out right. And to really be able to get the excitement about the business but also the direction with another group of people. And then also one for people who’ve been in business a little bit longer and maybe have more employees. And so that will start in this fall. It’s six months, at the end of that we’ll decide if we want to keep going or what we want to do with it. And in addition to that, they all get this wonderful back room kind of information about marketing and all the stuff that you have to do to keep your business moving and growing. And it’s fabulous. So that’s just and added attraction.
Karl [31:43 ]: So that’s starting out this fall?
Betsy [31:45 ]: It is.
Rico [31:47 ]: Did you want to give a link to a website? We’ll put this in the notes – in the podcast show notes. But if you want to – I think if you go on LinkedIn and search for Betsy Corvey, we’ll find you. Is there another website – somewhere else, or a phone number we can reach you at?
Betsy [32:05 ]: My office number is 770-263-7736. And my email is betsy@betsypickren.com. Keep it as simple as possible.
Karl [32:20 ]: Excellent. And is there another – you’ve got one of those for baby entrepreneurs. Do you have another group that’s forming as well?
Betsy [32:29 ]: Yeah. One is for new business owners and one is for people who’ve been in business for longer.
Karl [32:34 ]: Perfect, perfect, perfect.
Betsy [32:36 ]: I do have one other thing. Do we have time? This is just personal. So I dabble in acting a little bit, and I’ll be playing Ms. Murble on the radio show called “On the Air” by Christ Church Players. This Saturday at 7 pm – that’s August 24th. And it’s a hoot.
Karl [32:59 ]: Oh, fabulous. Where is the church located?
Betsy [33:01 ]: It’s on 400 Holcomb Bridge Rd. in Norcross. And you may still be able to buy tickets for $10 a piece by calling the office, Beth Holland, at 770-447-1166.
Karl [33:20 ]: Fabulous.
Betsy [33:21 ]: Or ordering from the website, which is www.CCNorcross.org. And we have such a good time putting this on, and you’ll see the Andrew sisters, and you’ll see – you’ll see the ladies from the Beauty Barn.
Karl [33:39 ]: Fabulous. Well it’s something to do for this weekend for folks that want to check out a cool play and community theatre and small theater here locally. I want to thank you very much for being a guest today and sharing some of your insights about leadership. I know it’s something that I emphasize to business owners to – not to focus on the marketing and so on. But when I go in there and I get a sense of the culture, when they talk about the value of a business, for instance – that matters. We want to buy well trained leaders, they retain people, they help with retention and so on. And that’s really important for folks to focus on. I want to thank Atlanta Tech Park for hosting the Capitalist Sage podcast. It’s a great place to check out here in Peachtree Corners. Atlanta Tech Park – if you’re starting a business, this environment allows you to access other people. So if you want to get feedback, it brings together a lot of different business leaders, so just in the hallways you’ll bump into other people. And that’s fabulous. So, Rico, what about you? Any other events coming up?
Rico [34:50 ]: Well, we’re going to a fundraiser tonight for the Peachtree Business Corners Association. They’re doing the Castaway, raising money for three different –
Karl [34:58 ]: At Prototype Prime, which is just down the road here. That’s tonight. 5:30 tonight.
Rico [35:04 ]: I’ve been doing silent auction. People keep trying to beat me out there on top of these five projects. But I’ve been doing a bit of that right now, just trying to help out a good cause I think. Because they’re raising money for Duke and for Norcross Proper ministries, and –
Karl [35:27 ]: That’s right, those three.
Rico [35:30 ]: You know, if you want to reach out to me for what I do sometimes, we have creative services for a group of newspapers and publisher of Peachtree Corners Magazine. I do social media marketing content, videography – just finished some product videos recently, working on website graphics now for a management firm. So you can visit MightyRockets.com or find Rico Figliolini, if you can spell that out, on LinkedIn and just let me know that you’ve heard this and I’ll accept a connection. Because otherwise –
Karl [36:05 ]: Fabulous. And I’m Karl Barham with Transworld Business Advisors. We help consult with business owners, and we’re just trying to help maximize the value of their business, become better business leaders out there, and when they’re ready to do something else, we can help them with that too. So, I can be reached at KBarham@tworld.com. Or you can go to www.tworld.com/atlantapeachtree. If you want to become a business owner or business leader, lots of opportunities available to you there. Give us a call, and we’d be glad to help you out with that. But thank you very much, Betsy, for joining us today.
Betsy [36:40 ]: And thank you for having me. I really enjoyed it. It was a very stimulating conversation.
Karl [36:44 ]: Fabulous. We’ve got more coming up in the weeks to come, so stay tuned to the Capitalist Sage.
Rico [36:50 ]: And find more stuff on LivinginPeachtreeCorners.com
Karl [36:54 ]: And we’d like to thank our director, Kinsey.
Rico [36:59 ]: Kinsey Figliolini.
Karl [37:02 ]: For doing a fabulous job in helping us with podcast every week. Thank you. Alright, thank you everyone, and have a great day.
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Savannah State University’s inaugural 40 Under 40 list recognizes the achievements of young alumni
Cassidy Bass Jones, owner of LOL Burger Bar, was recently recognized as one of Savannah State University’s (SSU) inaugural 40 Under 40 award recipients.
The award recognizes the contributions of individuals who have excelled in their respective fields before the age of 40. This year’s recipients work in a wide array of environments from municipalities and universities to federal agencies and Fortune 500 companies.
The list includes company founders, executives, state representatives, doctors and lawyers.
“We’re overjoyed to share with the world what these young alumni have accomplished in just a few short years since graduating from this beloved institution,” said SSU Interim President Cynthia Alexander. “These alumni are the best and brightest and truly reflect the values we hope to instill in all SSU graduates.”
By highlighting the achievements of these alumni, SSU aims to inspire its current and future students to aspire to greatness and to emphasize the university’s role in shaping future leaders across various fields.
Each of this year’s honorees attended SSU and seeks to uphold their core values of collaboration, academic excellence, discovery and innovation, integrity, openness and inclusion and sustainability.
“As we honor these remarkable alumni, we celebrate not only their achievements but also reaffirm the value of an SSU education,” Alexander continued.
About Cassidy Jones and LOL Burger Bar
Originally from Newnan, Georgia, Cassidy Jones opened her first burger bar location in West Midtown in early 2023 and quickly gained public recognition and accolades. In 2024, LOL Burger Bar’s Patty Melt was named a Top 10 burger in Creative Loafing’s Burger Week competition.
Jones recently opened a second LOL location at the new Politan Row food hall at The Forum where her team is serving up signature burgers, fries, wings and shakes to the Peachtree Corners community.
For more information about LOL Burger Bar, visit lolburgerbar.com.
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Business
PCBA Panel: Good Mental Health is Key to Business Success
Published
1 week agoon
February 13, 2025With every new year, it’s not unusual for people to think about their health and ways to improve their physical well-being. More recently, however, mental health has been shown to be just as important.
To help its members start the year right, the Peachtree Corners Business Association hosted a panel discussion on January 30 at Hilton Atlanta Northeast. Titled “How Prioritizing Health and Wellness Can Influence Your 2025 Business Success,” it featured a diverse mix of community leaders and professionals.
Panel members and host
Facilitator Caroline Dotts, owner of Strengths On Site, a coaching and consulting company, is dedicated to helping individuals and teams discover their innate talents and unlock their true potential. She posed questions to the panel members that were geared towards the financial impact of health and wellness on business decisions and company success.
The panel included:
Alex Wright, Peachtree Corners City Council member
Michael Maiorano, tax partner at Hancock Askew & Co.
Toby Anderson, senior financial advisor at SGL Wealth Management Group
Dr. Jeff Donohue, medical director of Elite Personalized Medicine
Ashley Lock, physical therapist at Emory Healthcare
Jason Price, founder and COO of Atlas Behavioral Health and Zenith Mental Health
Good health isn’t just physical
The panel discussed the importance of prioritizing health and wellness for business success by emphasizing the interconnectedness of physical, mental and financial health, highlighting that a balanced approach is crucial for productivity, employee retention and overall success.
Dotts kicked things off by asking each panelist about their philosophy for mental health.
Maiorano explained that prioritizing health and wellness means taking care of oneself before helping others, using the analogy of putting on an airplane mask first.
“For me, health and fitness are like three legs of a stool, and if any one of those legs is out of out of whack, then success is going to be more difficult to achieve,” he said.
He emphasized the importance of spiritual, mental and physical health, stating that all three are critical for achieving success. He concluded by stressing that a healthy mindset is essential for focusing on and achieving important goals.
“I really believe that all of those are critically important to be in a healthy mindset, and therefore help you achieve success,” he said. “That part must be in line if you’re going to be making an effort and focusing on something that’s important and … trying to achieve a goal.”
Implementing positive actions
Price explained that prioritizing health and wellness involves implementing actions that support wellness, not just talking about it.
“I can say as an operating officer that we prioritize health and wellness, but if I don’t put some kind of implementation behind that, it’s all fantasy,” he said. “I work in substance use and mental health, so [with] my staff, if they are not healthy, how can I possibly expect them to help our clients get healthy and get wealthy?”
Lock said that success to her is keeping people out of her clinic.
“A big portion of my job is actually education,” she said. “The first time you see me, I spend 30 minutes just yapping about how you could have not ended up here and how I’m going to get you out fast.”
She added that knowledge is what’s lacking in this society.
“We focused on drive, drive, drive. But we forget to kind of look at ourselves and think about the hierarchy of needs,” she said. “We can’t address the higher parts of that need pyramid until we address ourselves.”
“If you’re not taking care of yourselves, it’s very hard to look outward, and it’s hard for you to want to do other things.” She continued. “If you’re in pain, if you’re not well, you’re not really focused on other things. You’re not being the best for yourself.”
Prioritizing health
Anderson said that health and finances are two of the most important aspects of anyone’s life, and prioritizing health is critical for financial planning.
“If I’m helping somebody plan for retirement, get into retirement, or if I’m helping a business owner launch their business, if I’m not bringing the best version of myself, I’m not doing right by them,” he said. “To prioritize my health is critical to making sure I’m in the right state of mind and have the right ability to guide my clients with extremely important decisions that are extremely personal to them.”
Wright emphasized that health is the foundation of everything else in life. He shared a personal anecdote about the importance of health, stating that without it, nothing else matters.
“This past weekend, I caught some kind of fungus and woke up on Saturday — I normally go work out with some friends of mine — but I just could not get up,” he said. “When something like that happens, everything else is irrelevant.”
He added that you could be 65 years old with $50 million, but if you’re decrepit, you really have nothing.
“I think we’re all kind of saying the same thing in that, if you don’t have your health, nothing else matters,” he concluded.
Getting to the root cause of health issue
Dr. Donohue explained that he practices functional medicine, and it focuses on finding the cause of health issues rather than just treating symptoms.
“Our goal is to make you the best version of you,” he said. “We all practice what you guys preach. … When you come see us, we’re going to work on your journey — what you want to get out of life.”
He emphasized the importance of stress management, diet and exercise in functional medicine.
“I always tell my patients exercising 30 minutes, five days a week, results in a 70% reduction in all causes of mortality. That is a big deal. It’s not blood pressure control and diabetes and cholesterol,” he said. “Make your patients move. That is our goal.”
How to help employees, residents with wellness
Dotts further asked about physical wellness strategies that businesses can implement to support employees.
Price explains that burnout is a significant issue in the substance use and mental health fields.
“It goes back to what the doctor was saying about stress and people aren’t taking care of themselves,” he said. “If I’m just exhausted and drained all the time, and I don’t want to go to the gym, then I’m more depressed because I didn’t go to the gym. And it can spiral out of control.”
Price also mentioned that many employees use their job as their self-care program, which is not sustainable in the long run.
Anderson went further to suggest that employers can and do offer benefits that help workers physically, mentally and financially, but the rank and file don’t always know about them.
“One of the biggest challenges any business owner or business has is keeping and retaining the right employees. And the more benefits you can give to your employees, the more likely they are to stay,” he said. “If they feel like you are investing in them, in their well-being, from a health standpoint, mental health standpoint, functional longevity standpoint, they’re more likely to stay.”
He said helping employees find ways to successfully manage their finances can have a significant return on investment for business owners when that stressor is removed from workers.
“I think the statistic is like 80% of employees do all of their financial planning and most of their health stuff at work,” he said. When I bring on board a new client, whether it’s a business owner, an employee, I love to look at their benefit package … so I can see if they’re in the right plan for their situation.”
Community wellness in Peachtree Corners
Wright went over community wellness initiatives in Peachtree Corners.
“In 2012 there was no gathering place. We were just a commuter city — a series of neighborhoods that kind of slide together. The Forum was our de facto downtown,” he said.
One of the things that the city was very intentional about was creating a place for folks to gather.
“According to some stats I looked up, they’re talking about an epidemic of loneliness in the country,” he said. “The report said one in three adults in the United States suffers from loneliness, and it said that the physical impact of loneliness was the equivalent of smoking 15 cigarettes.”
With foreknowledge of this issue, city leaders created the Town Center as a place to gather.
“Humans want to commune with each other. It’s good for us,” he said. “I’m a member of the YMCA and when it closed for COVID I was in a class that immediately started meeting out on the Town Green because we sort of desperately needed that human connection.”
He added that the plan is to continue in that direction. The city has created venues for people to gather and connect, such as the Town Green and various parks. It has also invested in infrastructure, such as sidewalks and trails, to encourage physical activity.
But it doesn’t mean anything if it’s not utilized.
“There will be a calendar that will be launched soon to be a community calendar, basically anything going on in Peachtree Corners, including PCBA events,” he said. “It will be a one stop shop that’s all about getting people out, giving you opportunities to be around other people, and combating the physical issues of isolation.”
For more about the PCBA and upcoming events, visit peachtreecornersba.com.
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Local small business owner has found a way to keep mosquitos at bay with natural remedies
Geoff Krstovic, a former firefighter, transitioned into the mosquito control business after a divorce, driven by the desire for flexible work.
“Nobody ever thinks they’re going to be into bugs and chemistry when they grow up,” he said. “It’s not like, ‘I want to be a firefighter. I want to be an astronaut.’ Nobody thinks that they want to go out there whacking bugs or says, ‘I want to be in pest control.’”
But as he progressed in his new career, Krstovic took an interest in how to get rid of pests without using harsh, man-made chemicals.
“The more certifications, the more promotions and everything that I got, [and] the more entomology classes I started taking, … I really started to realize what we were putting out into the environment,” he said.
“I spend 90% of my time outside, and I see so much wildlife. So, when I would see a deer eating a leaf or a rabbit run out of bushes that I just treated, it really made me start to think about the effects of what we were doing to them.”
Not to mention pollinators like bees and butterflies.
“When I [would finish a treatment], I’d look back at the yard and everything that I’d seen flying around was just gone,” he said.
As a parent and a pet owner, he knew there had to be a better way to get rid of pests but still safeguard ourselves and the animals around us.
With a growing concern for the environmental impact, he developed a natural mosquito treatment system. The company he was working for wasn’t interested in his new product, so he started his own business.
Road to pest control
Krstovic graduated from Georgia State with a major in English. He joked that many of his contemporaries in the field have similar backgrounds.
“There’s an ongoing joke in the pest community where it’s like … what do you go to college [for] to be a pest [control] owner? Well, you major in liberal arts, English or writers’ composition,” he said.
“A lot of the other owners I met had the same degrees. A big part of it is that creativity aspect, and in pest control, you’re allowed to think outside the box, and you’re allowed to adjust and adapt to what you’re seeing and use different methods.”
That desire to do things differently led him to find a way to help keep people safe from West Nile, Zika virus and Eastern equine encephalitis while they enjoyed time outdoors.
With a lot of research and a little help from relatives with backgrounds in chemistry and engineering, he came up with a formulation based on using essential oils.
The dangers of mosquitos
“After you meet your first client that tells you about their experience just walking to a mailbox and they get West Nile, it changes your perspective 100%,” Krstovic said, “because you’re not just out there killing bugs, you’re out there protecting people and their families.”
Mosquitos are often called the most dangerous animal on earth, with the diseases they spread killing over a million people annually according to statistics from the World Health Organization and Centers for Disease Control.
While the more serious mosquito diseases don’t pose the greatest risk to most communities, there are common ailments that can show up in people and pets, including bites that get infected and heartworm in dogs.
Reaching out to the community
Though people were a little skeptical about Krstovic’s natural pest control methods at first, Erin Rhatigan decided to give it a try.
“Geoff cold-called our house in 2021 and revealed that he actually grew up in the house next door,” she said. “He really wanted to return to his roots and offer his services.”
Rhatigan has three young children, and with her home being situated on the Chattahoochee River, the outdoor areas are beautiful, but also plagued by a lot of mosquitos.
“We’re very focused on spending time outside, and our kids are very, very active, so they’re outside a lot,” she said.
But Rhatigan and her kids are also very sensitive to mosquito bites, and the spraying services she tried year after year weren’t satisfactory.
“I had gone through every franchise. I had used the large companies every season. I was switching because it seemed like it would be effective at the beginning, and then it would lose effectiveness,” she said.
She was also concerned about the toxicity of the chemicals being used.
“I felt like using toxic chemicals on our property was not only bad for our family, but because we are on the river, we’re kind of a steward to the environment as well, … so when he mentioned that the product that he uses to control the mosquitoes was eco-friendly, I was happy to try it,” she shared.
Local solution gets a local investor
The treatment was so effective that Rhatigan isn’t just a customer, she and her husband decided to invest in the business.
“It was better than anything I had used for the previous 10 years,” she said. “The amazing thing is that when he sprays the property, you have this effervescence of the essential oils in the air.”
She recommended Geo Mosquito to everyone who’d listen to her, and eventually Krstovic took over maintaining the facilities at Rhatigan’s community pool.
“[What he was doing] kind of piqued my husband’s and my interest because we were looking for a small business to invest in locally,” she said. “I’m now home with the kids, but I have a long career in sales, and my husband is in sales as well.”
Within a year, the couple became active investors.
“We love the origin story of this relationship because it’s reflective of how friendly and supportive the local business community is in Peachtree Corners,” she said.
Caring about the work
Krstovic attributes his success to caring about the work, attention to detail and understanding client needs. He doesn’t just spray the yard and leave; he has a system of mapping out problem areas and educating clients about prevention.
“We’re looking at anything that could hold a water source and eliminating that, asking our clients what time of the day they’re getting eaten up, what part of their body and what part of their yard,” he said.
“That helps us figure out the species of mosquito that’s attacking them, so we know where to target, because different species have different nesting sites.”
Growing the business
Geo Mosquito has begun working with Vox-pop-uli to upgrade their logo, website and promotional materials.
“Geoff is a typical entrepreneur — protective of what he’s doing,” Rhatigan said. “So going through the steps of changing the logo, coming up with a new tagline, starting to do some marketing, is both exciting and a little scary.”
But the team at Vox-pop-uli has been a tremendous resource — helping them go at their own pace.
“This first year of investment was about seeing what the market interest is and expanding brand awareness,” said Rhatigan. “Vox-pop-uli offers so many services, it’s daunting for an emerging company to manage so many different contractors: creative, graphic design, printing, mailing. But they have a great, responsive organization that has been very helpful.”
Next steps
With a proprietary formulation for the mosquito abatement, Geo Mosquito wants to bottle the solution and sell it nationally.
Additionally, in 2025, the company plans to expand into ecofriendly pest control services for inside the home. They are also interested in working with local municipalities, churches and schools to expand their mosquito control services.
The Local Thread: This business profile series is proudly supported by Vox-pop-uli, championing local stories and the communities we serve.
This article is also available in the print and digital edition of the Jan/Feb issue of Southwest Gwinnett magazine.
Photos courtesy of Geo Mosquito.
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