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CarMax to Create More Than 300 Jobs in Peachtree Corners

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CarMax Customer Experience Center

CarMax Now Hiring for New Customer Experience Center Opening in the city

Updated 3/7/19

Gov. Brian Kemp this week announced that CarMax, the nation’s largest retailer of used cars, will create more than 300 jobs for their new Customer Experience Center opening in Peachtree Corners early this summer. Over the next few months CarMax will hire customer experience consultants, assistants and managers to work at the new center located at 5707 Peachtree Parkway

“As a member of Georgia’s corporate family, it is exciting to see CarMax expand operations and create more jobs for hardworking Georgians,” said Governor Kemp. “This investment will ensure greater opportunities for metro-Atlanta’s talented and diverse workforce while providing an innovative service to car buyers across the state and surrounding region.”

CarMax has had an established presence in Atlanta for more than 20 years, and currently employs approximately 2,000 Georgians. In December 2018, CarMax announced the Peachtree Corners rollout of a new customer-driven buying experience the company plans to scale nationwide. Through this new experience, customers can buy a car on their terms, whether they want to buy a car completely from home, in-store, or a seamless combination of both.

Employees at the new Customer Experience Center in Peachtree Corners will assist customers over the phone or online to help them find their ideal vehicle, navigate financing, and provide any assistance needed until the customer is ready to either go to an area store for pickup or schedule a home delivery.

“We are pleased to have CarMax’s new Customer Experience Center bring over 300 jobs to our city,” said Mayor Mike Mason. “As a regional job hub, our city continues to attract top-tiered businesses like CarMax.”

“Atlanta is one of our oldest and most important markets, and we’ve found a strong and diverse talent pipeline in the area,” said Diane Cafritz, CarMax Chief Human Resources Officer. “We’re confident we’ll find great new associates who are excited about redefining car buying for our customers in fun, growth-focused environment.”

CarMax is looking for driven, customer-focused individuals with strong communications and sales skills to work in the new Atlanta Customer Experience Center. No previous automotive experience is required. In addition, the company is recruiting for Spanish bilingual candidates to fill approximately a third of the open roles. Individuals who want to help make a difference in customers’ lives and start redefining their own career journey can visit jobs.carmax.com to apply. For 15 consecutive years, CarMax has been recognized as a Fortune 100 Best Company to Work For, and the company also has been recognized by the Atlanta Journal Constitution as a Top Workplace for four years in a row.

“CarMax is continuing to change the way consumers buy cars with their fresh approach to combining innovative technology with the expertise and help that their employees provide customers,” said Gwinnett County Commission Chair Charlotte Nash. “Gwinnett’s talented workforce and strategic location create the ideal environment for pioneering companies like CarMax to succeed.”

“CarMax’s new Customer Experience Center will be a welcome addition to Gwinnett County and our region’s existing CarMax locations,” said Metro Atlanta Chamber President and CEO Hala Moddelmog. “Here, they will be able to take advantage of metro Atlanta’s strong innovation and technology ecosystem and our reputation as the home of a talented and diverse workforce.”

Georgia Department of Economic Development (GDEcD) Sr. Project Manager Randall Toussaint represented the Global Commerce Division in partnership with Partnership Gwinnett, Quick Start, Metro Atlanta Chamber and Georgia Power.

“We are excited that an outstanding company like CarMax is expanding its footprint in Georgia,” said Georgia Department of Economic Development Commissioner Pat Wilson. “CarMax has been rated one of the best places to work and has an excellent reputation as a great corporate citizen. We are looking forward to working with CarMax as they open their new Customer Experience Center in Peachtree Corners.”

“Gwinnett has a strong technology and innovation ecosystem,” said Partnership Gwinnett project manager Megan Wing. “The new CarMax Customer Experience Center makes the perfect addition to this network and we look forward to their continued success here.”

“We are pleased to have CarMax’s new Customer Experience Center bring over 300 new jobs to Peachtree Corners,” said Mayor Mike Mason. “As a regional job hub, our city continues to be a draw for top-tiered businesses, including Fortune 100 companies like CarMax.”

About CarMax

CarMax is the nation’s largest retailer of used cars and operates more than 200 stores in 41 states nationwide. CarMax revolutionized the auto industry by delivering the honest, transparent and high-integrity car buying experience customers want and deserve. For more than 25 years, CarMax has made car buying more ethical, fair and stress-free by offering a no-haggle, no-hassle experience and an incredible selection of vehicles. CarMax makes selling your car easy too, by offering no-obligation appraisals good for seven days. At CarMax, we’ll buy your car even if you don’t buy ours®. CarMax has approximately 25,000 associates nationwide and for 15 consecutive years has been named as one of the FORTUNE 100 Best Companies to Work For®. During the 12 months ending February 28, 2018, the company retailed 721,512 used cars and sold 408,509 wholesale vehicles at its in-store auctions. For more information, access the CarMax website at www.carmax.com.

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5 Best Business Strategies for 2024 

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Peachtree Corners Business Association Speaker Series Panel Discuss Issues from AI to Leadership and Staffing

After 30 minutes of networking, light refreshments and ‘death by chocolate’ brownies courtesy of Marlow’s Tavern, the Peachtree Corners Business Association (PCBA) After Hours Speaker Series Panel commenced.

This panel of local business owners and consultants gathered at the Hilton Atlanta Northeast on Thursday, Oct. 26, to discuss strategies and opportunities for business success in 2024 and beyond.

Moderator Amanda Pearch Marmolejo, owner and President of Forsyth Business Radio X, kicked things off by introducing the panel participants, which included:

From left, Michael Pugh, Rico Figliolini, Lisa Anders, Amanda Pearch Marmolejo, Bill McDermott and Gentry Ganote (photos by Tracey Rice)

1. The importance of cybersecurity for businesses
Cybersecurity remains a top concern for small and medium-sized businesses. In fact, according to the Identity Theft Resource Center’s (ITRC) recently published Business Impact Report, 73% of 551 surveyed small business owners encountered a cyberattack this year.

As the leader of technology solutions provider Rijoli, Gentry Ganote knows first-hand where businesses are the most vulnerable.

“What we’re seeing is phishing attacks are really the number one nefarious act that’s going on that we deal with on a daily basis. We provide security services for our customers, and we have spam filters and email filters and all kinds of artificial intelligence,” said Ganote.

“But emails still get through, texts get through and people become susceptible to clicking on a link, putting their password in, changing bank records, giving money to the wrong people, and we see it every day,” he added.

“If any of you guys hire interns, you should educate them quickly about scams that are out there. They don’t know they’re new to the workforce,” Ganote explained emphatically.

2. Business succession and exit strategies
As some business owners head toward retirement or strive to preserve their legacy for future generations, transitioning both management and ownership is paramount.

As “The Profitability Coach,” Bill McDermott has consulted many business owners on best executing their succession strategies.

“The particular work for a business owner is number one, identifying that there’s value that can be transferred either to that seller, to the management team or to the outside buyer,” said McDermott.

“Secondly, there’s a growth plan that’s required. Typically, there’s a letter of intent or confidentiality agreement. There are asset purchase agreements, there are representations and warranties, and having an attorney is absolutely critical,” he further explained.

“Selling a business in some ways is also selling real estate, except the numbers are bigger. So, it takes a business broker … it’s a complex transaction, and there are a lot of moving parts, and there are a lot of important people that are part of that,” he added.

3. Leadership, training and staffing

Industries like hospitality are innovating through adversity, developing new training programs to address service staffing shortages exacerbated by the pandemic and aiming to empower front-line employees through direct and tailored instruction.

Lisa Anders, the Executive Director for Explore Gwinnett, Gwinnett County’s official tourism organization, shared her challenges and solutions in this area.

“We’ve been to a hotel recently.  There used to be 30 employees; now there’s 15 employees. And it is just a challenge.  Pre-COVID, we had a full-time education director who worked on training and hospitality training. We had a very robust program … and just now we are reinventing it, and we’re going to roll it out in 24,’ but it’s completely different,” said Anders.

 “We have a lot of research and a lot of conversations with our hotels and our other hospitality departments on the very frontline; the very front desk is the problem. People are under-trained and under motivated. It is just a problem,” she added.

Yet, Explore Gwinnett is taking positive steps forward with its training efforts.

“We’re instituting a new training program. We’re going to be going into every single hotel district … going directly into those hotel districts and doing training one-on-one with our hotel partners and with frontline employees. Our hotels are super excited because it’s not just customer service, it is learning how to de-escalate situations,” Anders explained.

4. Content creation and podcasting
Podcasts have emerged as a powerful tool for storytelling and marketing. Drawing inspiration from a family history in journalism, McDermott leveraged the power of narrative to create a successful podcast that not only celebrates the entrepreneurial spirit but also serves as a cornerstone in his marketing strategy.

“Marketing is the number one weakness in any broken firm,” McDermott said.

“I started a show, we just celebrated our 50th episode, and I was able to tell stories of business owners and professionals that advise them. Three years forward now, my podcast has become actually the linchpin in my marketing strategy. It is the number one thing that I do,” he went on.

“Podcasting is actually a great way to get to know and trust people and a lot of my guests have now become clients,” McDermott added.

Rico Figliolini, the founder of creative services company Mighty Rockets, echoed this sentiment.

“It’s a great way to soft open a prospect. … If you want to get a lead prospect in your industry, you should become that authority of that industry,” said Figliolini.

5. Artificial intelligence and technology

Increasing efficiency while maintaining the human element using AI applications is at the forefront of business strategy heading into 2024.

The legal realm is catching up with AI’s transformative impact. Tools that once seemed futuristic are becoming standard, reshaping how legal professionals approach their work while maintaining the essential human touch through client interactions.

Michael Pugh, an attorney at the law firm of Thompson O’Brien, is witnessing this transition first-hand.

“The legal industry is just starting to incorporate AI … There’s one program called LexisNexis where I can write a legal breach and upload it to Lexis, and it’ll check my cases. It’ll suggest other cases to incorporate; it’ll analyze my arguments and tell me what percentage I’m likely to succeed,” Pugh explained.

“That’s a bit scary, but sometimes it’s pretty cool. So, we’re definitely going to be using more AI, but at the same time, people want to see who they’re working with face-to-face. So, we do meet regularly with our clients,” he added.

The next PCBA Business After Hours Speaker Series will be held on Nov. 16, 2023, from 5:30 p.m. to 7:30 p.m. Kathryn Stewart, owner of Performance Trucking, will discuss how she carved out her path as a female executive in a male-dominated industry.

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Gwinnett Chamber to Host Multi-Chamber Mixer

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Join the Gwinnett Chamber on Nov. 1, for a global business mixer at Gas South Convention. Network and celebrate diversity.

The Gwinnett Chamber is set to host the 2023 Multi-Chamber Mixer at After Hours, an end-of-year event designed to celebrate Gwinnett’s inclusive business community.

The program will be held at the Gas South Convention Center on November 1, starting at 5 p.m.

This program brings organizations from around the world together to celebrate Gwinnett’s diverse and international business community.

Partners in this event have historically included business groups such as:

  • The Georgia Indo-American Chamber,
  • Japanese Chamber of Commerce of Georgia,
  • Korean American Chamber of Commerce of Georgia,
  • Latin American Chamber,
  • German American Chamber,
  • French American Chamber,
  • Georgia Hispanic Chamber,
  • Georgia Pakistan Business Council,
  • Liberian Community Association of Georgia,
  • Atlanta Chinese Entrepreneurs Club and
  • the Italy America Chamber Commerce Southeast, Georgia Chapter

“Collaboration with these organizations enables connection and a deeper understanding of business needs in our region,” added Gwinnett Chamber President and CEO Nick Masino. “We are pleased to partner with these entities in hosting an event designed to celebrate our collective success and ever-evolving growth opportunities.”

Registration is required to attend and includes international food tastings, drink tickets and networking with more than 300 business professionals. To register, please visit GwinnettChamber.org/Events.

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Insight Sourcing Unveils Refreshed Brand

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The firm has updated its icon and font and is dropping “Group” from its brand name, previously Insight Sourcing Group.

Insight Sourcing, a North American consulting firm focused exclusively on strategic sourcing and procurement-related services, is marking 21 years of client commitment with a brand refresh.

The firm has updated its visual identity with a new icon and font and is dropping “Group” from its brand name, previously Insight Sourcing Group.

The decision to refresh the brand underscores Insight Sourcing’s dedication to the procurement and sourcing domain.

“Since day one, Insight Sourcing has remained innovative, agile and always ready to leverage market intelligence, and digital assets to meet the ambitious goals of our clients,” said Tom Beaty, CEO of Insight Sourcing.

“We never rest in our pursuit of excellence, and neither should our brand. It reflects our deep appreciation for our past as well as the dynamic nature of our future,” he added.

It’s important to note that this refresh signifies a renewed pledge to clients and their needs. It does not signify a change of ownership or operating structure.

For further details about Insight Sourcing, visit the organization’s website at www.insightsourcing.com.

Read more local business news here.

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