On the Town Center during filming, left to right, Jim Stone, CEO, Producer and Director at Tytan Pictures; Rennie Curran, three-time all-American/all SEC at University of Georgia; and Actor/Director Drew Waters. Photography by Duwan Justin / Tytan Pictures
When Peachtree Corners City Manager Brian Johnson wanted to publicize what was happening in the city, he knew where to turn. “I’d worked with Brian 10 or 11 years ago,” said Jim Stone, CEO, Producer and Director at Tytan Pictures, an award-winning production company based in Eatonton, Ga. “He came to me 2½ years ago, when my business had become more of a lifestyle marketing company producing short-form content and feature films.”
Johnson asked for Stone’s help with promoting the young city of Peachtree Corners and its vision. “Johns Creek and Alpharetta were doing a better job of attracting businesses and residents at that time,” Stone said. “They were much more visible.”
Jim Stone
Instead of bringing in a large team and a plan that would cost several millions of dollars, Stone wanted to take a different approach. “For a fraction of the money and people, we created unique content using a YouTube network with four programs.”
The programs include: ■ The Corners, videos that run under 10 minutes and cover food, fashion and fun topics with a hip, edgy and energetic vibe for people from 13 to 50. ■ Peachtree Positive, 10-minute and less videos of insight and information on what’s new in Peachtree Corners, and, ■ Momentum, an interview format show that covers charities, companies and organizations with videos that range from 5 to 30 minutes long, “but without the investigative ‘gotcha,’” Stone said. “We’re here to bring positive light.”
Proposed creative from the Peachtree Corners Kids show Courtesy of Tytan Pictures
He said that PCN focuses on delivering professional quality content. “We stay agile and appropriate. We don’t get political, and all our content is G- and PG-rated.”
Stone also played a big part in the Veterans Monument on the city’s Town Green. Bob Ballagh, executive director of the non-profit Peachtree Corners Monument Association, brought him into the project to film the stories of local veterans.
“Though I’m a civilian, I’ve done a lot of work with military special forces,” Stone said. “I knew they wanted the monument to be interactive, and they asked me if we could do something like that. We created the interactive aspect of the monument.”
Karli Brown, from a recent Instagram post from Tytan Pictures
Peachtree Corners Kids on the horizon
There’s a new project that Stone is working on for the PCN, too. “Peachtree Corners Kids will cover the community through the eyes of kids and teenagers. I’m very excited about it.”
There is one person already cast for the show, according to Stone. “That is 15-year-old Karli Brown, a wonderful young actress who has been interning on the Tytan team and working with us in Peachtree Corners this summer.” There are plans to send out a casting call in Peachtree Corners soon to cast more kids for the show, he said.
Connecting through social media
As good a publicity tool as PCN is, Stone had just begun. He turned to social media, and specifically to Instagram.
“None of the younger set watch TV,” Stone said, “and, after all, attention is the new currency. Social media outlets, like Instagram, Twitter and Facebook, have 50 times the viewers as CNN, FOX and NBC combined. Social media was obviously the way to go.”
He shared some impressive numbers: it took radio 38 years to reach 50 million listeners; television reached the same number of viewers in 13 years. The internet got to that level in four years. Instagram hit the 50 million user mark in 19 months, and YouTube got there in just 10 months.
Stone and his team began producing many of the Instagram posts and programs for #PeachtreeCorners and #PeachtreeCornersGA. But he wanted to get more activity on those accounts.
“The City of Peachtree Corners only has two people whose duties include working on media and public relations for the city—Judy Putnam and Mike Powell—as opposed to the many full-timers at other nearby cities,” Stone explained. So Stone decided to take a different approach and came up with a ‘smart’ concept.
The people of Peachtree Corners tell their story
Tytan Pictures Assoc Producer Haylee Skye @haylee.skye reviews a workshop attendees’ composition during a Saturday class in Peachtree Corners.
“I thought, let’s let the citizens be the spokespeople, and we’ll teach them to tell the story better,” he said. Residents were not just asked to upload photos and videos; they were offered the skills to do a good job at it. “This way, we’re energizing everyone!”
When his business transitioned into becoming a full capacity production house, Stone spent a great deal of time and money learning cinemaphotography from the best in the business. He decided to share what he’d learned with Peachtree Corners residents at no charge through free photography and social media workshops.
“We began offering seminars to teach people to how to film and photograph at a professional level,” Stone said. “Generally, we have 20 to 25 people a seminar. However, our women-only seminar was standing room only!”
The gamble paid off big. Stone said that there’s a core of about 20 to 25 people who’ve been supplying a steady stream of photos and content to Instagram. And the accounts have been tripling and quadrupling their followers steadily.
“We’re crushing things as far as growth now,” Stone said. “With #PeachtreeCorners and #PeachtreeCornersGA, we’ve pivoted on Instagram and we’re continuing to push it very hard. Now we’re leaning into LinkedIn.”
Stone did make it clear that Alpharetta and Johns Creek still have larger numbers for their Instagram accounts, since those cities are more established.
“The City of Peachtree Corners is working very hard, and it’s paying off. Curiosity Lab is the first of its kind, and it’s drawing big names in the commerce, transportation and communication businesses,” he said. “The world is watching.”
Stone is motivating the residents of Peachtree Corners to make sure the world gets a close-up view of the good things that are happening here. ■
Drew Waters, left, and Rennie Curran on the set during filming. Actor/Director Drew Waters has recurring roles on NCIS LA and Agents of Shield; he’s also known for his role as Coach Wade on Friday Night Lights. Waters will be a guest star on Peachtree Corners Kids to talk about acting and modeling. He is also helping Tytan Pictures produce a film on Curiosity Lab that will be shown in Barcelona this November. Rennie Curran, three-time all-American/all SEC at University of Georgia, played for the Tennessee Titans before starting his mentoring career which focuses on athletes, business leaders and kids. Curran has authored several books and will be a recurring guest star on Peachtree Corners Kids.
Movies and TV series shot in Peachtree Corners
More than 200 locations in and around Peachtree Corners and Gwinnett County have been used in films, TV shows, reality shows and commercials. Peachtree Corners film productions include:
■ Barely Lethal, 2015 film ■ Blind Trust, 2017 film ■ The Darkest Minds, 2018 film ■ Diary of a Wimpy Kid: The Long Haul, 2017 film ■ Dynasty, TV series ■ Game of Silence, TV series ■ Greenleaf, TV series ■ Halt and Catch Fire, TV series ■ Heart of Life, 2019 TV movie ■ Holidate, 2019 film ■ Lodge 49, TV series ■ Mother’s Day, 2016 film ■ The Neighborhood Watch, 2018 TV movie ■ Ozark, Netflix TV series ■ Sextupulets, 2019 film
Contributing Editor
Kathy Dean has been a writer and editor for over 20 years. Some of the publications she has contributed to are Atlanta Senior Life, Atlanta INtown, Transatlantic Journal and The Guide to Coweta and Fayette Counties.
Insight Sourcing Group, a leading consulting firm focused on procurement optimization and clean energy, has announced the addition of Kane Kiester as the new Vice President of Energy Procurement and Management at Insight Energy, Insight Sourcing Group’s sustainable energy business.
Bringing more than 20 years of experience as an energy executive and sales leader, Kiester has focused his career on advancing innovative energy solutions for commercial and industrial customers. He comes to Insight Sourcing from NRG Energy, where he was the Vice President and General Manager of the East Region since 2021.
Kane Kiester
“Insight Energy’s mission to guide organizations towards more efficient energy procurement and consumption aligns with my personal commitment to provide clients long-term impact,” said Kiester. “Our team prioritizes the customer experience and is uniquely positioned to deliver full-lifecycle energy management due to our deep procurement and sustainability expertise.”
At Insight Energy, Mr. Kiester leads a team that is currently managing more than $8 billion in client spend and has a 97% client retention rate. Insight Energy’s team provides strategic procurement services to focus on clients’ needs to reduce energy spend.
“Kane brings a proven track record of optimizing energy procurement for customers, and successfully producing sustainable solutions that reduce cost and manage risk,” said Tom Beaty, Founder and CEO of Insight Sourcing Group. “We are thrilled to welcome him to the team and anticipate that he will guide the continued expansion of our energy practice.”
left, Tom Beatty, Brian Houpt and Brent Eiland, taken at ISG’s 20th anniversary party at The Sanctuary Hotel at Kiawah Island in South Carolina (Photos Courtesy of Insight Sourcing Group)
Insight Sourcing Group celebrates 20 years of serving clients and preserving history.
Unless they are part of a company looking to trim operating costs, most people probably don’t quite know what a business focused on strategic sourcing, cost optimization and procurement operational transformation does. That’s what Insight Sourcing Group has done for more than 20 years from its headquarters in Peachtree Corners.
“We go into companies and look at what they spend money on other than payroll, and we determine ways to take out the cost, often through supplier negotiations,” said Tom Beaty, Insight Sourcing Group founder and CEO.
“We have a couple of different businesses, but the main one is a consulting firm, and we’re the largest consulting firm of this kind of specialized procurement,” he explained. “Strategic sourcing is that process where we get bids from suppliers and negotiate and establish contracts for customers. …We did over 1,000 projects last year.”
Company group shot at the 2021 Holiday Party at The Fox Theatre in Atlanta
Among the company’s clients are major corporations like Genuine Parts, Meta (formerly Facebook), Under Armour, Freddie Mac and Cox Media. Besides being the biggest company of its kind, Insight Sourcing Group is one of the best. It has garnered numerous accolades since its founding.
“We have … tons of customers and almost all of them would be name brands like lulemon and large manufacturers,” Beaty said. “Normally a big part of their revenue goes back out the doors to vendors — something they haven’t focused on in the past. When you’re growing a lot, it’s something you may neglect and then that growth is a little harder.”
Insight Sourcing Group announced 20% firmwide growth in 2022, with 84 new team members added, of whom 23 joined as part of an acquisition. The team drove more than $1.2 billion in contracted savings for the 243 clients served firmwide over the course of the year, completing 1,199 procurement and sourcing projects in 2022, according to information provided by the company.
Insight Sourcing Group has registered growth every year since its founding in 2002, resulting in recognition by Consulting Magazine, which included the firm as No. 24 on its list of Fastest-Growing Private Companies for 2022. Other notable awards for the year include Insight Sourcing Group’s seventh consecutive year on Forbes’s list of America’s Best Management Consulting Firms and its 15th consecutive year on Atlanta Business Chronicle’s list of Best Places to Work in Atlanta.
Good for environment, good for diversity
Perhaps the cherry on top is the Insight Energy initiative that delivers customized energy and sustainability solutions to reduce costs, manage risk and improve competitive position. It realized an $8 billion client energy spend under management for 245 energy and sustainability clients and an impressive 94% client retention rate.
The year also marked Insight Sourcing Group’s public commitment to a goal of 100% renewable energy by 2030.
“Through our energy management business …we go into companies and …help them actively manage gas and electricity, and then we have a green sustainability practice. We go in and we help convert carbon energy spend to green spend,” Beaty said. “A lot of our clients have [Environmental Social and Governance] goals that relate to green energy.”
Besides helping its clients become more ecologically friendly, Insight helps them work with more women-based and minority-based vendors. The company recently helped a large private equity firm that owns many other companies achieve $2 billion in diverse spending. And Insight was the engine that made the accomplishment possible.
In 2022, the firm’s supplier diversity practice achieved an $18 billion spend prioritized for diversity impact, supported 78 corporate supplier diversity programs and increased each client’s supplier diversity investment by an average of 2.4 times.
Giving back through history
With all those major achievements that enhance businesses, Insight also works hard to give back to the community. Perhaps its greatest philanthropic achievement is the project that records oral history of combat veterans called the Witness to War Foundation.
A year before launching Insight Sourcing Group, Beaty discovered a group of 150 veterans called the Atlanta World War II Roundtable who met monthly to share their war experiences.
Growing up with a fascination for WWII, and later for combat in general, Beaty couldn’t believe that all this rich history wasn’t being preserved. He bought a video camera and launched the Witness to War Foundation in his spare time, despite having no video or audio expertise.
“In 2001, I started interviewing combat veterans …to capture their stories to preserve them for the history as well as for their families and for them,” said Beaty, who is not a veteran himself. “We have a website with over 1,000 war stories on it now.”
The footage will eventually be part of a collection in the Library of Congress. The organization also supplies footage for documentaries and museums as well as other projects. It’s the largest oral history preservation organization of its kind in this country, attending about 20 different military unit reunions a year.
“We’ve done over 3000 interviews, including Senator Bob Dole,” said Beaty. “But we mainly focus on everyday heroes, and we’ve done a bunch of Peachtree Corners veterans.”
Insight was also a major contributor the Peachtree Corners Veterans Memorial in Town Center. It sponsored one of the six statues in the structure.
“There’s a proverb …that says, “When an old person dies, a library burns.” Losing the stories of veterans is kind of the same thing,” said Beaty. “That’s why this is so important.”
Learn more about Insight Sourcing Group at insightsourcing.com.
Left to right, Monte McDowell PCBA Outreach; Donna Linden PCBA Board; Allison Reinert PCBA Board; Samantha Shelton Furkids; Lisa Proctor PCBA Board: Audrey Boyce PCBA Outreach, Matt Bettis PCBA Outreach (Photography by Richard Phillips)
The PCBA also presented a check of $500 to Furkids in support of their efforts to care for animals while helping to find their forever homes.
“The PCBA is proud to donate a check for $500 to Samantha Shelton, CEO of Furkids in support of their efforts to rescue homeless animals, provide them with the best medical care and nurturing environment while working to find them a forever home,” said Lisa Proctor, PCBA President.
“Our Outreach Committee and Board are impressed with Furkids’ commitment to provide care and restoration for these special animals at their no kill shelters. With the PCBA’s continuous commitment to supporting our community in a meaningful way, we are excited to be a small part of their efforts,” she added.
Headquartered in Georgia, Furkids is a nonprofit charitable organization that operates the largest cage-free, no-kill shelter in the Southeast for rescued cats, and Sadie’s Place, a no-kill shelter for dogs. Furkids also operates one of the only facilities in the Southeast dedicated to the care of FIV positive cats.
Furkids has rescued and altered more than 55,000 animals since its founding in 2002. Approximately 1,000 animals are in the Furkids program today, in the Furkids shelters, 10 PetSmart and Petco adoption centers, and more than 400 foster homes in the Atlanta area.
Funds for the PCBA Community Outreach program are raised throughout the year from PCBA membership, sponsorship and the annual charity event. Donations and scholarships are awarded at monthly events so members can learn more about these organizations.