Business
Smart City Expo Atlanta — Putting Peachtree Corners on the Map
What Makes a City “Smart?”
The advancement of technology coupled with rapid urbanization continues to press for local and state governments to create better solutions for urban development. Today’s metropolises are characterized by intelligent infrastructure, early-stage investments and open communication between residents and government. Smart cities leverage data to spur progress and inform better policies and processes. Can a city as relatively new and as small as Peachtree Corners be a smart city?
Does PTC Make the Grade?
City Manager Brian Johnson revealed how Peachtree Corners is uniquely positioned to have all the “smarts!” A lean operating budget, a perk of being a young city, allows for more “discretionary funds” with which the city is able to add value back to the community.
The Corners Connect app, already up and running, can tell you the local weather, traffic, events, sales, and soon it will even guide you to the nearest open parking spaces in Town Center and The Forum. Residents can pull up the app to report problems in real-time, put in a service request and then track its status. “Providing services and communication in a more convenient way for citizens,” that makes us a smart city.
If you choose to enable it, Peachtree Corners has the ability to geofence. That means the app knows your location once you cross into the corporate city limits and it can automatically send you helpful information. Internally, the city uses this to monitor and improve its delivery of services. This makes our city “smart” too, and I haven’t even mentioned the giant screen on the Town Green yet.
The city can turn on the 22 feet wide by 12.5 feet tall NanoLumens video wall and accompanying audio system in three seconds, at the request of a resident, as we witnessed during the recent World Cup Soccer games, when one resident asking resulted in a multitude of our neighbors gathering on the Town Green with friends to watch and enjoy the big games on the big LED display. It’s a testament to Peachtree Corners’ investment in smart city infrastructure.
Yet what gets Peachtree Corners a solid A+ is the important investment it has made in Curiosity Lab at Peachtree Corners. Johnson shared, “There are direct and indirect ways smart city technology is benefiting our residents. We look to stay at the cutting edge of smart city technology in a way that [is] both responsible and cost-effective…We haven’t borrowed any money to do it. We [don’t need] to implement city property taxes to do it, it’s within our budget. But it is providing a value add…that our residents are seeing now and will continue to see in the future.”
Curiosity Lab at Peachtree Corners
In keeping with its history to develop around technology, and the city’s slogan, “Innovative & Remarkable,” very soon, visitors and residents of Peachtree Corners may feel like they’re in an episode of the Jetsons as they find themselves driving alongside autonomous cars or otherwise novel vehicles on a 1.5 mile stretch of our roads in Technology Park. The vehicles are being tested by the ground-breaking Curiosity Lab — the first autonomous vehicle and smart city living laboratory and test track of its kind in the country, featuring “not just cutting edge, but bleeding-edge technology,” as City Manager Brian Johnson describes it.
This state-of-the-art testbed for smart city technologies is attracting movement to Peachtree Corners, which is precisely what city officials had envisioned.
Johnson explained, “We’re deploying the Lab as a way to attract activity to Peachtree Corners. That activity is what’s going to keep Peachtree Corners a great community, a community that has a healthy retail/restaurant climate, stable, high property values. It’s a place where people want to come work, live, learn and play because we’re giving people reasons to come to Peachtree Corners.”
The Curiosity Lab will draw businesses from across the country interested in testing the limits of their next-generation mobility technology in a real-world, 5G and IoT environment, unlike traditional closed tracks where everything is level, predictable, controlled and confined to a parking lot-type setting. According to Betsy Plattenburg, Executive Director of Curiosity Lab, they’ve had interest from delivery and logistics companies seeking to test the delivery of food and packages in an automated fashion, using both the roadway and potentially, the sidewalk.
She also mentioned talks with some interesting drone companies, adding: “Drones can use the infrastructure and are permitted to fly as long as they’re under 400 feet.” Most importantly, Plattenburg revealed, “We are just going to be making a public announcement next week that we are partnering with the Smart City Conference.”
If Curiosity Lab was born to attract activity to the city of Peachtree Corners, one might say it has already met with great success in its infancy. We’ll soon see Fira de Barcelona — the world’s leading conference on smart cities and smart urban solutions — cross the pond and arrive on our shores for the first ever American edition of Smart City Expo World Congress, debuting in Atlanta at the Georgia World Congress Center from September 11 to 13, 2019. So how does Peachtree Corners get the spotlight in the midst of an international conference of such magnitude?
Johnson described a long-standing relationship between the Metro Atlanta Chamber and Fira de Barcelona. When Fira was looking to expand to regional conferences in Asia and North America, the Metro Atlanta Chamber welcomed the chance to make a pitch for Atlanta to host the inaugural smart cities conference in the U.S.
Having spoken in Barcelona last year, as part of the U.S. delegation there, Johnson’s pride could not be mistaken, “Smart City Expo Atlanta has recognized Peachtree Corners and the businesses that operate within our corporate limits, as being important to the greater metro Atlanta area and this conference.”
Peachtree Corners to Kick Off Smart City Expo Atlanta
Curiosity Lab at Peachtree Corners has been named the official offsite demonstration location, in addition to having an important presence in the exhibition hall at the Congress Center. On the first day of the Expo: Wednesday, Sept. 11, 10-11:30 a.m., prior to the opening events at the Georgia World Congress Center, Expo attendees who purchased tickets to the Smart City Expo and signed up to attend the demo will have been bussed to Peachtree Corners City Hall on charter buses. There, they’ll witness live demonstrations of some avant-garde technology on our test track which allows for interaction with everyday vehicular and pedestrian traffic.
A number of state dignitaries are expected to be present, as this event will coincide with the ribbon-cutting ceremony for the inauguration and grand opening of Curiosity Lab. Afterwards, charter buses will return participants to the Georgia World Congress Center in time for the opening plenary of the Expo at 1 p.m.
What to Look Out For
The demo on September 11 should be something to behold. Plattenburg and her team put out a national casting call for companies who have “proven technology that is viewable,” in the interest of making the demo on the morning of the Smart City Expo more exciting.
Plattenburg described the test track: “The outside lane will become the test lane. The inside lanes will be where human drivers drive. So, it’s almost like a regular road exists in the middle, and the testers will be on the outside. They’ll be separated by flexible bollards. The road will be painted dramatically differently on the outside lanes, and there will be excessive signage, digital and otherwise, letting you know that you’re entering a test environment. So that people driving, the human drivers, you’ll know that something is different. The test vehicles will be there.”
“That should get people off their phones!” ■
Most residents and business owners in Peachtree Corners probably think they know all about the economic development and strategic planning of Peachtree Corners, but do they really?
Peachtree Corners Business Association invited Peachtree Corners Economic Development Director Betrand Lapoire and Partnership Gwinnett Director of Economic Development Andrew Hickey to its After Hours Speaker Series on March 27 to discuss the city’s growth from a 1971 master plan to a bustling city with 42,000 inhabitants and 40,000 jobs.
Key points included the importance of business retention and expansion, with 24 projects last year creating 1,600 retained jobs, 1,600 new jobs and $250 million in new capital investment.
The Curiosity Lab, a world-class innovation center, was emphasized as a significant attraction. The city’s zoning and infrastructure plans were also discussed, focusing on balancing office and residential development to maintain a vibrant, sustainable community.
Matching jobs to residents
Although Peachtree Corners is just a teenager in terms of being an incorporated city, the foundation for this vibrant, fast-paced economic hub was laid more than 50 years ago by technology pioneer Paul Duke.
“Peachtree Corners was the first master-planned, business innovation technology park in metro Atlanta,” said Lapoire. “It was in response to the brain drain of technology with Georgia Tech graduates leaving the area.”
While the city may have a small-town feel, it’s the largest in Gwinnett County by population, but not land mass, he added.
“The city started from a commercial, industrial, R&D base and then was expanded around it,” said Lapoire.
Though home to more than 42,000 residents, most of the jobs in Peachtree Corners are filled by people who live outside the city, he added.
“So we have this interesting mismatch, in a way, although not unusual,” said LaPoire. That creates traffic and transit issues. So that means that one of the solutions is to create more jobs here to fit the profile of the community.”
He presented charts that show professional services, consulting and engineering as the largest job categories. The next tier of businesses are wholesale and manufacturing.
“So we have a good mix of industry,” he said.
A five-year plan
The city has a five-year economic development plan (2023-2028) that outlines strategies for attracting and retaining businesses, with education and workforce development being key components.
Partnership Gwinnett has similar goals as Peachtree Corners, but on a larger scale.
“We are the county’s sales and marketing arm for all 17 cities now, and we receive funding from both municipal sources as well as existing businesses here — both in Gwinnett and outside of Gwinnett as well,” said Hickey.
He shared how Partnership Gwinnett is designed to drive a lot of major corporations toward doing business inside and with Gwinnett County.
“One of the biggest things that we talk about that I’m sure it seems like most of us here, if you live here, you work here, you understand it. It’s the diversity that exists here in Gwinnett,” he said. “With a diversity index of 85, that means if we walk out of the Hilton here and we say hello to somebody, there’s an 85% chance they’re from a different ethnic or cultural background than ourselves, which to you and I may seem normal because that’s the life that we live in.”
He added that for companies, there’s a tremendous value in that, whether they have stated values, or they’re just making hiring decisions to get a wide range of candidates to fill those roles. Additionally, because of the proximity to Atlanta, Gwinnett County has a great labor draw.
Partnership Gwinnett
Partnership Gwinnett plays a significant role in recruiting businesses, expanding existing companies and developing the workforce. Hickey showed how the organization was involved with more than 24 projects last year.
“A majority of those were expansions, and that is a common thread you’ll see in economic development,” he said. “In business retention, expansion is so vital to working with our existing companies to make sure that they have the resources they need.”
He added that’s what leads to new investment and job creation in the community.
The organization also focuses on redevelopment projects, working with cities and the county to improve infrastructure and community amenities — especially strong educational institutions such Georgia Gwinnett College, Philadelphia College of Osteopathic Medicine and others.
Quality of life
In closing, both men stressed the importance of recruiting companies and developing the workforce, along with one aspect that means a lot but may not be as obvious — quality of life.
“It’s definitely evident that people like to work where they live — the whole live, work play experience,” said Hickey. “I joke that the part that people really have the most questions about, and are most excited to learn about, is new events at The Forum or Gwinnett Place Mall.”
Although they want to know what’s the next major company coming to Gwinnett, people REALLY want to know about how to spend their leisure time.
“That speaks to the importance of ensuring that we have a great community,” he said. “So at Partnership Gwinnett we work with all of our cities, and the county government as well, [on] a kind of a best-practices trip.”
He added that the peer tour allows everyone to know what the neighboring communities are doing and share the good news.
“We will take all of these elected officials, but also city staff, to different cities across the Southeast,” he said. “Last year, I believe they went to Huntsville, and have been to Greenville, Chattanooga — all cities that have done some really cool redevelopments that have taken their city to the next level. Our goal is to learn from them.”
Ernst & Young’s Entrepreneur Of The Year celebrates ambitious entrepreneurs who are shaping the future
Ernst & Young LLP (EY US) recently announced the finalists for the prestigious Entrepreneur Of The Year 2025 Southeast Award, and two local, Peachtree Corners business leaders — David Quirk, president and CEO of DLB Associates Consulting Engineers PC and Erin Hanson, founder and CEO of Guardian Sports — made the list.
Hanson’s Guardian Sports is a family-owned company dedicated to serving athletes through safety and performance improvements in sports equipment. Major products include the Guardian Cap, PEARL ball and Guardian Infill serving the sports industry.
DLB Associates is a U.S.-based consulting engineering firm specializing in mission-critical and complex built environments. With more than 40 years of expertise, DLB delivers innovative, technology-driven solutions in engineering, commissioning and operations worldwide.
Celebrating entrepreneurial leaders
Now in its 40th year, Entrepreneur Of The Year recognizes the bold leaders who disrupt markets through the world’s most ground-breaking companies, revolutionizing industries and making a profound impact on communities. The program honors those entrepreneurs whose innovations shape the future and pave the way for a thriving economy and a hopeful tomorrow.
The Southeast program celebrates entrepreneurs from Alabama, Georgia, North Carolina, South Carolina and Tennessee.
An independent panel of judges selected 36 finalists for their entrepreneurial spirit, purpose, growth and lasting impact in building long-term value.
“This year’s finalists are leading examples of innovation, perseverance and resilience, illuminating paths to a brighter future for their industries and communities,” said Chevy Arnold, Entrepreneur Of The Year Southeast Program co-director.
“Their commitment to excellence transforms challenges into opportunities, inspiring us all,” added Kimberly Kicklighter, Entrepreneur Of The Year Southeast Program co-director.
Entrepreneur Of The Year honors many different types of business leaders for their ingenuity, courage and entrepreneurial spirit.
The program showcases original founders who bootstrapped their business from inception or who raised outside capital to grow their company; transformational CEOs who infused innovation into an existing organization to catapult its trajectory; and multigenerational family business leaders who reimagined a legacy business model to strengthen it for the future.
Including Quirk and Hanson, the 2025 Southeast finalists are:
- Marc Hodulich | 29029 | Atlanta, Georgia
- Damon Stafford | Alpine Intel | Charlotte, North Carolina
- Lou Hensley | Aspida | Durham, North Carolina
- Matthew Dent | Buffalo Rock Company | Birmingham, Alabama
- Melanie Little | Colonial Pipeline Company | Alpharetta, Georgia
- Will Bartholomew | D1 Training | Franklin, Tennessee
- Rene Diaz | Diaz Foods | Atlanta, Georgia
- David Quirk | DLB Associates Consulting Engineers PC | Peachtree Corners, Georgia
- Markus Scott | EyeQ Monitoring | Atlanta, Georgia
- Jon Gosier | FilmHedge | Atlanta, Georgia
- John Fitzpatrick | Force Marketing | Atlanta, Georgia
- Dr. Barry Patel | Galt Companies | Atlanta, Georgia
- Dr. Wade Smith | Galt Companies | Atlanta, Georgia
- Charles Gillespie | Gambling.com Group | Charlotte, North Carolina
- Kevin McCrystle | Gambling.com Group | Charlotte, North Carolina
- Mike Griffin | Griffin Brothers Companies | Cornelius, North Carolina
- Erin Hanson | Guardian Sports | Peachtree Corners, Georgia
- Dan Beem | Hissho Sushi | Charlotte, North Carolina
- Aaron Siegel | Home Team BBQ | Charleston, South Carolina
- Marc Murphy | Ignite Digital Services | Charleston, South Carolina
- Miller Chalk | Inglett & Stubbs, LLC | Mableton, Georgia
- Liza Rodewald | Instant Teams | Southern Pines, North Carolina
- Stephen Andresen | McClancy Foods & Flavors | Fort Mill, South Carolina
- Travis LeFever | Mission Mobile Medical Group | Greensboro, North Carolina
- Cyrus Mojdehi | Northway Homes | Charlotte, North Carolina
- Connor Ryan | NutraSky | Alpharetta, Georgia
- Fritz Owens | OTR Solutions | Roswell, Georgia
- Christopher Chuang | Relay, Inc. | Raleigh, North Carolina
- Kurt Jacobus | restor3d, Inc. | Durham, North Carolina
- Tom Kendrot | Shearwater Health | Nashville, Tennessee
- Teak Shore | Southern Lighting Source | Cumberland, Georgia
- Cindy Eckert | Sprout Pharmaceuticals | Raleigh, North Carolina
- Bryan Moore | TalkShopLive Inc. | Nashville, Tennessee
- Tina Moore | TalkShopLive Inc. | Nashville, Tennessee
- Igor Marinelli | Tractian | Atlanta, Georgia
- Joan Butters | Xsolis | Franklin, Tennessee
You can learn more about the finalists at ey.com/en_us/entrepreneur-of-the-year-us/southeast/winners-finalists.
Regional award winners will be announced on June 25 during a special celebration. The winners will then be considered by the national independent panel of judges for the Entrepreneur Of The Year National Awards, which will be presented in November at the annual Strategic Growth Forum®, one of the nation’s most prestigious gatherings of high-growth, market-leading companies.
About Entrepreneur Of The Year
Founded in 1986, Entrepreneur Of The Year has celebrated more than 11,000 ambitious visionaries who are leading successful, dynamic businesses in the U.S., and it has since expanded to nearly 60 countries globally.
The U.S. program consists of 17 regional programs whose panels of independent judges select the regional award winners every June. Those winners compete for national recognition at the Strategic Growth Forum® in November where national finalists and award winners are announced.
The overall national winner represents the U.S. at the EY World Entrepreneur Of The Year™ competition.
For more about the award, visit ey.com/us/eoy.
SCB Construction Group, freshly rebranded from SteelCo, secures construction project with CGA Reps for new office HQ in Peachtree Corners
SCB Construction Group has announced a strategic partnership with CGA Reps to build a new office headquarters in Peachtree Corners. The project, encompassing approximately 26,000 square feet of innovative workspace, marks a significant milestone in advancing CGA Reps’ corporate vision while showcasing SBA Construction Group’s commitment to delivering transformative construction solutions.
In collaboration with Oakley Real Estate Partners — serving as developers of the project on behalf of CGA Reps — this venture reflects a united effort to bring cutting-edge design (from Smallwood architecture firm) and operational excellence to the commercial kitchen equipment industry.
The announcement follows several high-profile projects for SCB Construction Group in 2024, including a 72,500-square-foot manufacturing center and headquarters for Process Equipment & Controls, an impressive interior build-out for Courtesy Ford Conyers’ commercial service center and the Phase 1 completion for StoreEase Loganville — recently honored as a 2024 Smart Facility of the Year by Modern Storage Media.
A bold new chapter for CGA Reps
The new 25,890-square-foot headquarters is designed to be more than just a workplace — it is envisioned as an inspiring environment that serves both client engagements and employee creativity. CGA Reps is recognized as an industry expert in commercial kitchen equipment, representing leading manufacturers, warehousing, distributing and installing everything from fryers to commercial walk-in freezers.
The facility’s design reflects this expertise, featuring a dedicated approximately 9,000-square-foot showroom kitchen that will host equipment demonstrations, tradeshows and webinars. This dynamic space will allow CGA Reps to showcase its comprehensive product range and provide clients with hands-on experiences of the latest commercial kitchen innovations.
A standout feature of the project is its innovative approach to stormwater management. With the site comprising only three acres, sufficient space for a traditional detention pond does not exist. To overcome this challenge, the design includes an underground detention system located beneath the truck court to efficiently handle all stormwater runoff.
This solution not only maximizes the use of the available land but also reinforces CGA Reps’ commitment to sustainable practices.
“We are excited to embark on this project with CGA Reps,” said Jay Bailey, CEO of SCB Construction Group. “This partnership underscores our commitment to customer excellence in design and construction, and it is a testament to the trust our clients place in our ability to deliver projects that not only meet but exceed expectations.”
Delivering excellence through proven expertise
SCB Construction Group’s track record in 2024 has been nothing short of remarkable. Earlier in the year, the company completed a 72,500 square foot manufacturing center for Process Equipment & Controls, integrating office space within a dynamic production facility.
This project was celebrated for its innovative design that balanced operational efficiency with a modern aesthetic, utilizing IMP panels to mimic tilt-up concrete, setting new standards for manufacturing environments.
Similarly, the interior build-out for Courtesy Ford Conyers’ commercial service center demonstrated SCB Construction Group’s ability to transform conventional spaces into functional and attractive environments that cater to both customer and staff needs.
The company’s commitment to quality and precision was again evident in the successful Phase 1 completion for StoreEase Loganville. This project, which recently earned the distinction of a 2024 Smart Facility of the Year by Modern Storage Media, highlights SCB Construction Group’s forward-thinking approach to construction and design, incorporating smart technologies and design that enhance sustainability and operational efficiency.
A rebranding that reflects a vision for the future
In a move that signals its evolution and growth, SCB Construction Group has recently rebranded from its former identity, SteelCo Buildings, as it spins off its construction division. This strategic rebranding is not merely cosmetic — it represents a renewed commitment to capabilities, credibility and client-focused service.
The refreshed brand is anchored by a new tagline “Deep Expertise, High Expectations” and a clear brand promise that communicates the company’s mission: to craft exceptional construction experiences based on precision, innovation and trust.
“Our rebranding is about more than just a new name or logo; it’s a renewed promise to our clients and communities,” explained Robert Lee, marketing director at SCB Construction Group. “We believe that our updated brand identity, including our invigorated tagline and mission statement, encapsulates our dedication to pushing the boundaries of design and construction. It reflects our commitment to creating spaces that are as inspiring as they are functional.”
Transforming spaces to inspire and connect
The new headquarters for CGA Reps is expected to become a landmark facility in Peachtree Corners. Beyond its impressive architectural design and advanced construction techniques, the building is planned as a hub for innovation and collaboration.
The interior build-out will include dynamic client reception areas, interactive meeting rooms, and dedicated spaces designed to foster creativity and teamwork among employees. The layout is crafted to ensure that every area of the facility contributes to a productive and inspiring work environment.
“By investing in this state-of-the-art facility, CGA Reps is making a strong statement about the future of work,” said Bryan Young, VP of construction at SCB Construction Group. “Our team is dedicated to designing and building spaces that not only serve the immediate needs of our clients but also create environments that motivate and inspire. The new headquarters will be a testament to that vision.”
Looking ahead
The partnership between SCB Construction Group and CGA Reps marks a significant step forward for both companies. As SCB Construction Group continues to build on its legacy of excellence and innovation, this project is poised to set a new benchmark for modern office headquarters design in the region.
With a strategic focus on creating spaces that inspire, connect and drive success, the future looks promising for both SCB Construction Group and its esteemed partner, CGA Reps.
For more information on the new headquarters project or to learn more about SCB Construction Group’s portfolio, visit scbcg.com.
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