Business
How to better manage post-acute care services and equipment in a changing world [Podcast]
Published
5 years agoon
As technology continues to advance and more people are working from home, companies like Brightree are making life and at-home healthcare easier. Join Peachtree Corners Life podcast hosts Rico Figliolini and Patrizia Winsper as they sit down with Matt Mellott, CEO of Peachtree Corners based Brightree and expert on the improving technologies this company is providing healthcare workers everywhere.
Brightree is a leader in cloud-based patient management software for the out-of-hospital care industry. We provide software and services to manage patient intake, scheduling, inventory, delivery, billing, clinical, resupply, and collections to facilitate better patient care.
Timestamp:
[00:00:30] – Intro
[00:03:06] – New Offices
[00:05:14] – About Brightree
[00:09:05] – How Business has Changed
[00:11:14] – Information and Data
[00:14:20] – Types of Equipment
[00:16:52] – Client Base
[00:17:49] – Modules
[00:20:10] – Consumer App
[00:22:18] – Moving to Peachtree Corners
[00:24:27] – Keeping People Engaged
[00:31:02] – Closing
“I think we’ve all been amazed and proud of our teams who have just stepped up to the cause. I mean, the collaboration, the things we’re doing, the speed we’re doing them, has just been really incredible, you know? The exciting part for me is, that we’ve learned some things here. We’ve learned how to do things more efficiently, or maybe we don’t need to do all those steps we did in the past. So how do I capture what really came out of this? That’s a great positive. I want it to be part of our culture and our DNA going forward. So we’re having some great conversations around that right now, which is exciting.”
Matt Mellott
Podcast Transcript
Rico: [00:00:30] Hi everyone. This is Rico Figliolini host of Peachtree Corners Life podcast, one of several in a family of podcasts here in the center in Peachtree Corners. So appreciate you guys showing up whether you’re watching this live or you’re paying attention to this on demand video wise, or the audio podcast for Apple, iHeart Radio, Spotify. I appreciate you being here. Follow us. Give us some reviews. Well rise up in the search when they’re looking for us. Before we get into our guests today I want to introduce our sponsor for the show and the family of podcasts and that’s Hargray Fiber. They are our lead sponsor of the company. They provide innovative solutions to a broad range of Southeast companies. They’re a fiber optic company, but a bit more than that, they provide unique solutions to businesses, both small businesses and enterprise levels, giving bundle services and a variety of other services to be out there with these large companies and smaller ones. So they’re involved in the community. They are certainly a member of the community through the chambers and other places. I’ve seen them at high schools and such. They’re very involved. They’re not the cable guy. So when you’re looking for local support and this type of work, Hargray Fiber is the company to be with. They also provide, right now, if you want to work remotely, they provide quick collaboration tools. So check them out. HargrayFiber.com and you can call them at 1-800-613-8495. So now that I’ve done that part of it, let’s get into the show. I’m going to, Patrizia Winsper my cohost for this episode is going to introduce our guests. It’s a follow up to an article that we did two issues back by a vibrant company in Peachtree Corners. Patrizia?
Patrizia: [00:02:19] Good afternoon everyone. It’s such a pleasure to see you all again today. And the man of the hour for this podcast is our cover story for Matt Mellott, who is the CEO of Brightree. Now, Brightree was originally located in Lawrenceville, Georgia, and they recently moved their headquarters to the city of Peachtree Corners. Peachtree corners has always been known for its vibrant technology, and we’re so pleased to have Brightree join us. Matt, how are you doing?
Matt: [00:02:51] Doing well. Good to be with you today.
Patrizia: [00:02:53] Thank you. It has been a while and it actually seems like a lifetime ago since we last spoke at your offices in January.
Matt: [00:03:02] With what’s going on out there. It seems even longer, doesn’t it?
Patrizia: [00:03:06] It really does seem like decades ago, but, but Matt, let’s talk about the beautiful headquarters your company has built here in Peachtree corners. It was formerly the 1970s building. It was the Honeywell property and you stepped in, Brightree stepped in and tell us a little bit about what you did there with that property.
Matt: [00:03:30] Sure. Yeah. You know, the developer really had a vision that we bought into and you know, really probably came here based upon a rendition and a picture of what it could be. Cause as many know who live in the area, it was one of the older buildings, a bit run down and hard to envision what someone could do with that property. We’ve been thrilled with what’s
happened. Parkside, you know, is the company that did the development here. We poked pretty much a sprawling complex and kept the one three story tower. That’s all that remains in a complete renovation. I think we maintained two walls and three floors. And after that, it might as well be a brand new building and, you know, very open a bit of a, you know, a loft open feel to it, much different than the space we left. You know, it’s just, it’s been incredible. Our employees are enjoying it, having spaces they can congregate in, collaborate in. So we’re just thrilled we could make the move. Unfortunately, with the current crisis, you know, we weren’t into too long until March. We ended up having to send all employees to work from home. So I know our employees are excited to get back here when we finally can bring people back to the office.
Rico: [00:04:37] It’s a beautiful office. We were there for the grand opening and it was just, that’s a great place with a lot of open space, quite frankly. So…
Matt: [00:04:46] Absolutely
Rico: [00:04:46] You should be actually in compliance with the guidance.
Matt: [00:04:51] We’re going through that now and actually get that, that’s helping. It’s actually amazing. You know, a lot of these more open, denser, places that we’ve all moved to with development actually, unfortunately are some of the problems now when we come back in and you know, it’s sort of the old offices and high cube walls are the things that would be helpful now. But you know, we’ll get through it. Hopefully it’ll be several months and things can be pretty much back to normal here.
Patrizia: [00:05:14] Absolutely. I’m sure your employees are waiting to get back and your decorators did a wonderful job. With bright, lively colors in the common spaces and that industrial two story or three story staircase pulling up that wall. It’s just gorgeous. So Matt, let’s talk about the technology behind Brightree and what exactly Brightree does. Now I can say in a nutshell that it is software based, cloud based software sorry, that helps HME companies home medical equipment companies to run more efficiently or streamline their whole business process. Why don’t you tell us in more detail about Brightree, nuts and bolts.
Matt: [00:05:54] Sure. So we’re the most widely used solution out there for HMEs to run their business on. So, as you mentioned, we’re a cloud based software solution that HMEs, home medical equipment companies will run their, almost our entire business on. Everything from the intake they take with patient referrals, referrals from physicians, scheduling their staff, scheduling patients, logistics on trucks, trucks roll out of our customers to deliver equipment to patients in their homes. Also inventory of all that equipment. And then at the end of that process is to bill payers, Medicare, commercial payers, so our customers get paid for the services they provided. So our solution really touches all aspects of that. Pretty much our solution goes down our customers are in a lot of trouble. They need it to run their business every day.
Patrizia: [00:06:46] I have to be honest, and it’s certainly within the last few weeks, I’ve been thinking of bright tree solution and wishing we could implement it on a sort of federal level, with Cuomo mentioning, you know, the huge issue of the movement of needed much needed PPE and ventilators. And he made the very wise conclusion that hospitals could no longer in, in our day and age function as separate entities, but they all needed to somehow be connected, implement communications. And they needed to be able to move the necessary ventilators and PPE on the hospitals that didn’t need it, to those who do need it. And I wonder if a solution like that would be applicable.
Matt: [00:07:36] Sure. Yeah, probably my parent company ResMed who makes respiratory devices is playing actually a role right in the middle of what you’re describing. You know, two issues that have come up through this crisis. One, not enough ventilators. And then secondly, when the ventilators are found and purchased, are they getting to the right place? So our parent company ResMed’s, they’ve actually retooled production lines to make more ventilators and actually have been recognized in the news, a contract with FEMA. So resume is playing a key role in getting ventilators, both to the US healthcare system, but ResMed’s a global company, so they’re actually know doing this to help save lives really all over the world right now. Heavy in Europe, heavy in Asia, and then preparing for other parts of the world where we’re seeing the pandemic start to take hold. On the Brightree side, you know, our customers being the home medical equipment providers. Our customers are seeing the COVID patients as they’re discharged from the hospital. You know, they’re coming home with a variety of needs. They’re needing oxygen from an oxygen concentrator. They may need a hospital bed, and they may need a walkers and wheelchairs as they recover from, you know, having COVID and being in the hospital for sometimes many weeks. And our customers are the ones now on the front lines of that aspect of the care. And we’re helping with, whether it’s home health agencies or families, you’re helping them bring equipment into the home to care for these patients as they recover.
Rico: [00:09:05] Matt, are you finding this? Have you found that the business has changed since your company has brought in all these solutions? It’s almost like an on demand, right? Someone’s leaving. You gotta have the equipment there. Everything’s all specked out on schedule. Do you see any innovations that have come along the way since you guys started doing this since your company’s been there?
Matt: [00:09:28] Yes. I’ll speak specifically in this crisis. We’re seeing, you know, probably everyone’s heard very broadly, telemedicine really taken off through this, you know, meeting with physicians and doing a telemedicine visit. So imagine now we’re, we’re seeing the same thing where equipment needs to be put into the home. Our customers, they’re being very careful with their staff. They’d like to avoid going in the home if possible. We’ve seen things like knowing the patient’s about ready to be discharged from the hospital. Our customers have requested, let us get in and out of the home before the patient comes home. Patient might still have active COVID-19. So the people who really have had a hard time getting a lot of personal protective equipment have been home medical equipment companies because the acute systems fighting for them, the nurses and all that. So the home medical equipment companies
are sort of at the bottom of the rung of getting the necessary equipment to care for these patients. So when that happens, getting in and out of the home prior to the patient getting home is key. The other thing we’re seeing happen is that they can do remote training for patients on some of this equipment. So they’re using telemedicine now in different solutions to help the patient get set up, train them, interact with the patient and their family. So I, it’s been interesting and I think, I hope medical equipment industry will see what the position industry is seeing. A lot of this technology is probably here to stay. The efficiencies of doing this are being realized and a lot of our customers are saying, we’re not going to just turn this off when this crisis is over. This really is a better way to care for patients and much more efficient. So as you can imagine, we’re a software company. We need to now work with them on those solutions. That might be done during a crisis, but there are the beginnings of what long term will be some of the solutions that we’ll have probably going into the next year and a half.
Rico: [00:11:14] Let me ask you something, because you are a software company, because it’s like, it’s almost like an IT company in a way, right? Because you’re, you’re managing all this information, right?
Matt: [00:11:23] Right.
Rico: [00:11:23] Does the information that you gathering, is that making it more efficient? Is that also helping you tweak your software to be able to address the, the demands and the challenges out there?
Matt: [00:11:33] Oh, it absolutely is. So we have an analytic slate for that we built out over the last two years that really sits on top of our platform that helps us for internal purposes, analyze utilization of certain modules or parts of the system. Because you get to kind of touched on this, through this crisis we know there’s parts of our systems that utilized, very robustly can help customers through some of the challenges they’re having. So we can help on that aspect of you really should be using the resupply, you know, for medical supplies or other portions of our system. In addition, our, we have a very rich analytics tool for our customers. We’ve created a free version of that that we rolled out for all of our customers, giving them a quick dashboard. Packing their revenue, their cash payments, sort of also to monitor the productivity of their staff. Because as you can imagine, our customers sent all their administrative folks home as well. So the manager is no longer in the room with their employees, so they now have people all over, they’re trying to say, are they efficient? Have they processed enough orders? So we’re getting analytics to help them manage that through this time.
Rico: [00:12:41] Isn’t that funny how, how the world is with computers in a room, you’re even, like you said before, with the cubicle, you can either be there, it could be somewhere else. It almost, doesn’t matter. You’re still in front of that computer right? So, I mean, measuring that efficiency is important and probably will actually not only save money for the company, but maybe reposition some of those employees in a different way.
Matt: [00:13:04] A hundred percent agree. And with our software being cloud based, that really was a plus for our customers. They literally could tell people on Thursday, pack up, go home Friday, they have an internet connection at home. They’re up and they can be seeing, you know, they’re logged into the system and seeing their cues and the work they need to do. We’re feeling it internally as Brightree as a company, and I think our customers are that, there’s probably a whole new view on work from home when this is said and done, knowing that we all made the transition. We survived, and actually in many cases as productive as we work. So I think we’ll see our customers will, that will put some demands on us to support them in that endeavor, to let more work from home. And as a business for Brightree, I think we’re going to have a much more liberal view of working from home in the future.
Patrizia: [00:13:50] Well, the circumstances are certainly unfortunate, but I’m certainly glad that you’re able and you have the capacity to do what you have been doing. And you know, today it’s the Coronavirus, and tomorrow it might be, who knows what? So, I don’t think we’re ever going to be really in the clear from whatever new virus comes out and hits the world.
Matt: [00:14:13] We’ll probably be in a whole different place of preparedness next time after, you know, hopefully we, we learned from this one and we have everything in place if this were to happen again.
Patrizia: [00:14:20] Matt, let’s dial it down just a little bit for our listeners and our viewers who aren’t even really sure about the home medical equipment that is available for being to people’s homes. Let’s talk about what types of equipment you, your clients are taking to people in their homes after a hospital stay, after a surgery, even after COVID treatment, like you just mentioned.
Matt: [00:14:43] Sure. Yeah. I’ll first cover the broad range of products provided by our customers. It starts at one end of the spectrum of the medical companies that are focused on medical supplies. This could be wound care, ostomies supplies, incontinent supplies, diabetic supplies. So we have customers are a hundred percent focused on shipping those products into the patient’s home. Then you start moving into the delivery of equipment or equipment patients might come into a retail site and pick up and take home talking about oxygen concentrators, oxygen tanks, C-PAP equipment, C-PAP supplies, walkers, wheelchairs, bedside commodes, hospital beds. And then the range goes into the complexity of power mobility. So you’ve probably seen, you know, the power wheelchairs that have all the equipment needed for folks with special needs. You know, that could be a very expensive, complicated piece of equipment. So that also falls into what some of our customers do as well. So a patient discharged from a hospital, coming out of a COVID experience in the hospital could use a variety of that equipment I just mentioned. That needs to be taken into the home needs to be assessed, you know, to make sure if there’s training involved and the patient can’t receive that training, is there a caregiver or relative? So really assessing that the home environments even conducive to the equipment that’s being taken into that home. And then the ongoing therapy or adherence to that therapy if they need to be using the device every day on that, making sure that the patient’s
using it, and a lot of times there’s a lot of data coming from those devices that our customers can monitor that and they know when to, you’ll go to the home or call the patient that if there’s an intervention necessary.
Patrizia: [00:16:25] I also recall you mentioning medical experts or people who help with rehabilitation professionals are coming to visit the home as well as the equipment.
Matt: [00:16:38] That’s correct. So, respiratory therapists in particular with a lot of this respiratory equipment and also related in the COVID patients as well, will be ones who will care for the patient in the home and assess how they’re doing on that equipment.
Patrizia: [00:16:52] And your client base is interesting. You have everything from the small mom and pop HME companies to large companies with a coast to coast presence. Tell us a little bit about your client base.
Matt: [00:17:05] Sure. No, I think you’ve covered it. Brightree really got its start from helping the small mom and pop home medical equipment company and then it’s just grown over years as the product has more features and functionality to the point now, as we’ve talked before, two of the national HME companies utilize Brightree you know, for running their operations. Just as you can imagine, very different needs from a, you know, a large national coast to coast company than one who has two or three users on our system. So definitely, you know, makes managing and also making sure the right features for the right customer there as a complexity to it. But, you know, we’re, we’re thrilled that, you know, that much of the industry can really find use and value in our system.
Patrizia: [00:17:49] To be able to serve such a diverse base of companies you have come up with modules to actually, address the specific needs of a certain company. So why don’t you tell us a little bit about your module?
Matt: [00:18:02] Sure, sure. So Brightree as its core component, if you will, that can take the intake of patients, manage inventory and get those out the door. But we have a variety of modules that customers can pick and choose if they need one for example, being for those who sell over in the medical supply business. If you do a lot of diabetic supplies or incontinent supplies, we have a special module that does the automated phone call to a patient and a patient can order by responding to that phone call. We have solutions that are just for C-PAP resupply that call centers can use to call patients and help them with their resupply needs. We have another module that our folks who, customers who run trucks can use, helps them with logistics on route planning and also helps them with a paperless interaction with customers. you know. So no paper, they can come back and just, you know, the files are automatically uploaded into the system. In addition, we also have a variety of services we offer our customers as well. Some have outsourced their billing to our revenue cycle management services, and then we also have, call center services. So some customers can outsource their call center for a medical supply replacement. We can help them with that as well.
Rico: [00:19:15] Are there any areas that you’re planning to add into this as well that you’re looking forward to?
Matt: [00:19:20] At the moment we also have a rather rich ecosystem where if we say don’t build it or buy it from a module standpoint, we look for folks that might be best in class in the industry, and we will work with them on an integration. Since Brightree is, you know over 50% of the market is using Brightree. That’s an attractive proposition to someone who comes to the home medical equipment industry and says, Hey, I have a great solution. So we’re looking at those out there. We recently did one with a company that does nothing but focus on equipment repair, which has actually been a very manual process for our customers. They’re doing an integration with a company like that. Don’t own it, it’s just a partner relationship. We allow our customers to live within Brightree, get access to other modules and features and services by just linking them up to the Brightree ecosystem through an integration.
Rico: [00:20:10] That’s an excellent value added. You know, you know what I’m also thinking that an app would be a great thing as well for those individuals that are receiving this stuff to be able to track it themselves. The consumer facing app that would be able to like look at the equipment coming to them and stuff.
Matt: [00:20:26] So about a year ago, we actually released that the trade show for home medical equipment are App, patient engagement app called Patient Hub. What it is, it’s a Brightree generated app, but when our customers use it, you know, it’s basically personalized and their logos go onto it. The patient can do direct, secure messaging with their provider. They can do appointment checks, they can pay a bill, they can order supplies. So yeah, it’s funny you do mention that we’ve seen an uptick in the interest and the adoption of that feature through this because of the inability to really interact face to face with customers.
Patrizia: [00:21:05] They really thought of everything, Rico haven’t they?
Matt: [00:21:12] We’ve been doing this for a long time.
Patrizia: [00:21:14] America needs you. When I last spoke with you, Matt, you had just publicly launched analytics. How has that worked out for you? I understand that it was adding functionality and access to data for your customers. How has that been working?
Matt: [00:21:32] It’s gone very well. And I, you know, customers who have bought that module or that solution are really getting all kinds of new insights into their own data. And we provide benchmarking as well, so they can compare how they’re doing to others in the industry. And as well, as I mentioned earlier on, we created sort of a scaled down version of that, that we’ve rolled out to customers for free during this crisis saying, just please use this solution. You’ll find tremendous value in monitoring your business and how it’s doing. So, to be quite honest with you, the web, once we get to the other side of this crisis, I’m expecting quite a bit of interest or
along, it’s already happening along the way of, you know, could they look at the full blown solution? You know, even before we get to the end of this.
Patrizia: [00:22:16] Fantastic.
Rico: [00:22:18] What about the challenges? You know, obviously let’s, let’s take it a little broader now. You’re centered in Peachtree corners. You guys moved from Lawrenceville. What other reasons also are, not that a major reason, but employees, right? They have to come from somewhere. Sometimes it’s easier to pull them up from Atlanta this way or from Alpharetta. It’s a little closer than Lawrenceville. Of course. You live in Peachtree Corners, I think?
Matt: [00:22:43] I do, yes.
Rico: [00:22:44] That’s even better. But, so how, has it been the challenges? I’m sure all the businesses that might be listening to this other business owners would like to know the challenges you’re facing with teleworking, putting your people out to the, we touched on it a little before, but maybe we get a little bit more into that.
Matt: [00:23:04] Sure. And this started for us when we made the move. As you can imagine, when you move anywhere, in no traffic probably 25 minutes from Lawrenceville, where our old office was. And as you could imagine, people have moved to the other side of the office further out into, you know, Grayson and areas like that. So when we moved, we put a commute or a transportation burden on many of our employees who lived even, even further out. So at that time to you know make sure that everyone was excited about the move. We actually started adopting a rather a more liberal work from home policy than we had before. So in a way, it was a bit of a dry run for what happened in March when we had to turn that on for 550 employees, 150 of which were here in Peachtree Corners. So recommendations for an office move, if you know that being, the question is the ability to be flexible with the workforce. You know so that we don’t lose people just for the sake of, I’ve added 25 minutes to their drive. You know, we really were able to do things to allow them to work from home, be in the office during certain hours where teams do need to meet, you know, discuss what they’re doing, in software development, for example. But it gives them a lot of freedom outside of that. I think when this is over, we’ll find many other departments who would say they didn’t think that would work for them. They found it’s working for them. So I think we’re going to have some very interesting dialogue when we get back together on how we do this longterm.
Rico: [00:24:27] How are you keeping, how are you, how are you keeping them engaged and excited about what they’re doing? I mean, zooming all day long could be, could be a problem with some people, but we’ll keep…
Patrizia: [00:24:43] You in the studio right now in Atlanta Tech Park, but you know, we’re social distancing and doing the right thing for our well-being. So, yeah. Good question, Rico.
Matt: [00:24:52] Yeah. I am, I’m sure many people are in the boat I’m in. It’s back to back zooms all day. And that has its challenges. You find if you don’t schedule time for lunch, you know, you’re not eating it or you’re eating it on a zoom, which isn’t ideal. So you got to just think through the small things. But what we’ve done though, to connect with the employees during this time, you know, your question is, we do town halls quarterly, you know, where it’s an all employee and we get on and we do a presentation. We’ve gone to every two weeks on that. And the reason being is, you know sharing a lot of what we talked about on this call is, what’s going on with our customers? What are we doing to help our customers? What’s the impact this is having on Brightree? So we’ve just been very transparent and doing that every two weeks. And so that’s been great. We’ve gotten a lot of feedback that they appreciate that. The other thing we’ve done is we’ve got. A group out there who’s constantly surveying our employee base. So what’s the thing they want to know next? What should I answer on the next town hall? We just did one recently said, what are you thinking about when we ask you to come back to the office so we can get all the concerns from the employees. We’re hiring through this as well. And that’s a challenge. You’re hiring an employee that we’ve maybe have interviewed the hallway through. Made an offer and they’re starting and we’ve never been face to face, so those employees were keeping a real close eye on. We’re hooking them up with mentors who are not their supervisors, so they can reach out and say, you know, how do I use the solution to get on the zoom call today? Or, you know, whatever the case may be, that they’d be embarrassed to ask that they’ve got a link to the organization other than their supervisor. We’re trying to hold a virtual, I normally have a lunch with all new employees every month. We’re going to try to do that virtually here very soon. The welcome to the company, tell them about the mission of the company. And in our parent company is great at this type of collaborations. So they produce a lot of ideas and schools were able to adopt because they’re doing this with about, you’re well over 7,000 people globally have this challenge and keeping them connected. But it’s been a challenge, but we’ve learned a lot of great things to do to just keep that connection.
Rico: [00:26:55] Yeah, it has been. I’ve been talking to a few people that handle team building leadership building and how leaders should deal with their, with their employees. And it is a challenge, right? I mean, you know, there’s one company out there in Peachtree Corners, they do a Toastmasters. I think it’s kinda neat. Now they’re doing it virtually. I mean, it’s still like you’re doing this. They’ll bring things on just in a virtual environment.
Matt: [00:27:24] Right. I know departments having virtual happy hours or they have their morning coffee together and we’ve really stressed with all of our supervisors. Make sure you’ve had at least one touch point with your employees during the week. Because I mean, as we all hear the stories, you know. Working from home, sounds good at first until there’s three kids there as well. Trying to do homework and you’re maybe trying to help them with that. You have a spouse at home as well. You know, we start adding all of these things up. Work for a lot of people at home has not become the best experience and it, we’ve been very honest with our employees. We understand that. You might tell us you can’t be as productive as you maybe were in the past. And we’re in a time where that’s okay. So let’s just, you know, we keep an eye on folks and look forward to the day we can get back into the office.
Rico: [00:28:08] I think I also find people are actually working harder and longer. Sometimes it just depends on the person because they don’t have that nine to five break. And so they’re either working earlier or later and just shifting how they’re doing some of this.
Matt: [00:28:23] Right, right. But yeah, that also comes with a downside. You know, the employee, and he’s working til midnight to make up for it because the kids distracted them during the day. And that’s the employee we want to say, don’t do that. Let’s not do that, right. Let’s, your mental health, your physical health. Ours, first of all, take care of yourself and your family, but then we want to get the best of you as well. You want to make sure that they’re in the right place.
Patrizia: [00:28:45] Nice that you say all that, Matt. Especially today on May day, it’s known as the day of the worker and workers’ rights, so. Nice of you to think of your employees that way. And my, my heart certainly goes out to all the parents who are trying to do full time or have little children in the home at the same time, true.
Matt: [00:29:01] I’ve heard this story from the other CEOs I’ve spoken to. I think we’ve all been amazed and proud of our teams who have just stepped up to the cause. I mean, the collaboration, the things we’re doing, the speed we’re doing them, has just been really incredible, you know? Now the, the exciting part for me is, you know, we’ve learned some things here. We’ve learned how to do things more efficiently, or maybe we don’t need to do all those steps we did in the past. So how do I capture what really came out of this? That’s a great positive. I want to be part of our culture and our DNA going forward. So we’re having some great conversations around that right now, which is exciting.
Patrizia: [00:29:37] Well, no one could have foreseen what would happen soon after your move to Peachtree Corners, but hopefully we’ll come out the other end of this tunnel in a somewhat reasonable amount of time. Let’s talk about why you did choose Peachtree Corners, though. I know that it increased your pool of employees, right? You can now draw from Midtown or from Alpharetta, and people did have more convenient commute, but what were some of the other perks about becoming part of the Peachtree Corners community for you?
Matt: [00:30:06] Sure. You know, definitely we weren’t very close to anything with great shopping and restaurants. You know, what’s been going on and be street corners with town center was a huge plus. You know, just being welcomed into the community and being part of Tech Park and what’s going on, you know, over here, you know, in terms of that it’s been great. So I think there were a lot of just attractive features to it that the employees were really able to appreciate. And just what we were able to do with the building as well, have large areas that we could gather, an outdoor area. You know, features we just did not have in the old building, which was a, you know, a typical five story office building. And we had two floors, you know, very, very different environment here. So I think people really enjoyed the building as well as being part of Tech Park. And as well as, you know, Peachtree Corners
Rico: [00:30:51] Well we’d like to have you here and thank God you fixed that building. I can say that I’ve lived here since…
Patrizia: [00:31:02] He’s allowed. He’s absolutely allowed and we’re really, truly glad to have you as part of the community. Thank you for taking the time to speak with us today, Matt.
Matt: [00:31:12] Absolutely, appreciate it. Enjoyed spending time with you.
Rico: [00:31:15] Same here. So let’s wrap it up. We’re at our end of our time, so I do appreciate you guys being on Peachtree Corners Life. I want to say thank you again to Hargray Fiber for being our lead sponsor. And to those people that have been watching us, there’s more shows. We’ve been podcasting way more over the last few weeks, as you can imagine. So there’s a couple of other companies, CEO’s, we’ve interviewed a lot of other people that are out there in the community. Like Jay Hackett the pastor of Peachtree Corner Baptist. The head of school at Wesleyan, principal at Paul Duke high school. Lots of podcasts. Check out the YouTube page, the LivinginPeachtreeCorners.com and look for the next issue of Living in Peachtree Corners magazine at the first week of June. I think we’ll be out. Lots of good stories. So thank you guys, hang in there with us Matt, I’m going to close right now. Thank you Patrizia for being on with me.
Patrizia: [00:32:10] Thank you stay safe everyone.
Related
Local small business owner has found a way to keep mosquitos at bay with natural remedies
Geoff Krstovic, a former firefighter, transitioned into the mosquito control business after a divorce, driven by the desire for flexible work.
“Nobody ever thinks they’re going to be into bugs and chemistry when they grow up,” he said. “It’s not like, ‘I want to be a firefighter. I want to be an astronaut.’ Nobody thinks that they want to go out there whacking bugs or says, ‘I want to be in pest control.’”
But as he progressed in his new career, Krstovic took an interest in how to get rid of pests without using harsh, man-made chemicals.
“The more certifications, the more promotions and everything that I got, [and] the more entomology classes I started taking, … I really started to realize what we were putting out into the environment,” he said.
“I spend 90% of my time outside, and I see so much wildlife. So, when I would see a deer eating a leaf or a rabbit run out of bushes that I just treated, it really made me start to think about the effects of what we were doing to them.”
Not to mention pollinators like bees and butterflies.
“When I [would finish a treatment], I’d look back at the yard and everything that I’d seen flying around was just gone,” he said.
As a parent and a pet owner, he knew there had to be a better way to get rid of pests but still safeguard ourselves and the animals around us.
With a growing concern for the environmental impact, he developed a natural mosquito treatment system. The company he was working for wasn’t interested in his new product, so he started his own business.
Road to pest control
Krstovic graduated from Georgia State with a major in English. He joked that many of his contemporaries in the field have similar backgrounds.
“There’s an ongoing joke in the pest community where it’s like … what do you go to college [for] to be a pest [control] owner? Well, you major in liberal arts, English or writers’ composition,” he said.
“A lot of the other owners I met had the same degrees. A big part of it is that creativity aspect, and in pest control, you’re allowed to think outside the box, and you’re allowed to adjust and adapt to what you’re seeing and use different methods.”
That desire to do things differently led him to find a way to help keep people safe from West Nile, Zika virus and Eastern equine encephalitis while they enjoyed time outdoors.
With a lot of research and a little help from relatives with backgrounds in chemistry and engineering, he came up with a formulation based on using essential oils.
The dangers of mosquitos
“After you meet your first client that tells you about their experience just walking to a mailbox and they get West Nile, it changes your perspective 100%,” Krstovic said, “because you’re not just out there killing bugs, you’re out there protecting people and their families.”
Mosquitos are often called the most dangerous animal on earth, with the diseases they spread killing over a million people annually according to statistics from the World Health Organization and Centers for Disease Control.
While the more serious mosquito diseases don’t pose the greatest risk to most communities, there are common ailments that can show up in people and pets, including bites that get infected and heartworm in dogs.
Reaching out to the community
Though people were a little skeptical about Krstovic’s natural pest control methods at first, Erin Rhatigan decided to give it a try.
“Geoff cold-called our house in 2021 and revealed that he actually grew up in the house next door,” she said. “He really wanted to return to his roots and offer his services.”
Rhatigan has three young children, and with her home being situated on the Chattahoochee River, the outdoor areas are beautiful, but also plagued by a lot of mosquitos.
“We’re very focused on spending time outside, and our kids are very, very active, so they’re outside a lot,” she said.
But Rhatigan and her kids are also very sensitive to mosquito bites, and the spraying services she tried year after year weren’t satisfactory.
“I had gone through every franchise. I had used the large companies every season. I was switching because it seemed like it would be effective at the beginning, and then it would lose effectiveness,” she said.
She was also concerned about the toxicity of the chemicals being used.
“I felt like using toxic chemicals on our property was not only bad for our family, but because we are on the river, we’re kind of a steward to the environment as well, … so when he mentioned that the product that he uses to control the mosquitoes was eco-friendly, I was happy to try it,” she shared.
Local solution gets a local investor
The treatment was so effective that Rhatigan isn’t just a customer, she and her husband decided to invest in the business.
“It was better than anything I had used for the previous 10 years,” she said. “The amazing thing is that when he sprays the property, you have this effervescence of the essential oils in the air.”
She recommended Geo Mosquito to everyone who’d listen to her, and eventually Krstovic took over maintaining the facilities at Rhatigan’s community pool.
“[What he was doing] kind of piqued my husband’s and my interest because we were looking for a small business to invest in locally,” she said. “I’m now home with the kids, but I have a long career in sales, and my husband is in sales as well.”
Within a year, the couple became active investors.
“We love the origin story of this relationship because it’s reflective of how friendly and supportive the local business community is in Peachtree Corners,” she said.
Caring about the work
Krstovic attributes his success to caring about the work, attention to detail and understanding client needs. He doesn’t just spray the yard and leave; he has a system of mapping out problem areas and educating clients about prevention.
“We’re looking at anything that could hold a water source and eliminating that, asking our clients what time of the day they’re getting eaten up, what part of their body and what part of their yard,” he said.
“That helps us figure out the species of mosquito that’s attacking them, so we know where to target, because different species have different nesting sites.”
Growing the business
Geo Mosquito has begun working with Vox-pop-uli to upgrade their logo, website and promotional materials.
“Geoff is a typical entrepreneur — protective of what he’s doing,” Rhatigan said. “So going through the steps of changing the logo, coming up with a new tagline, starting to do some marketing, is both exciting and a little scary.”
But the team at Vox-pop-uli has been a tremendous resource — helping them go at their own pace.
“This first year of investment was about seeing what the market interest is and expanding brand awareness,” said Rhatigan. “Vox-pop-uli offers so many services, it’s daunting for an emerging company to manage so many different contractors: creative, graphic design, printing, mailing. But they have a great, responsive organization that has been very helpful.”
Next steps
With a proprietary formulation for the mosquito abatement, Geo Mosquito wants to bottle the solution and sell it nationally.
Additionally, in 2025, the company plans to expand into ecofriendly pest control services for inside the home. They are also interested in working with local municipalities, churches and schools to expand their mosquito control services.
The Local Thread: This business profile series is proudly supported by Vox-pop-uli, championing local stories and the communities we serve.
This article is also available in the print and digital edition of the Jan/Feb issue of Southwest Gwinnett magazine.
Photos courtesy of Geo Mosquito.
Related
Business
From the Mayor’s Desk: Looking Back at Business in 2024
Published
3 weeks agoon
December 28, 2024As we look back at 2024, there were a number of acquisitions, new businesses opening, major renovations and milestones celebrated. I’ll attempt to highlight some of them, knowing that I can’t possibly cover them all. There were some new events this year too.
This past year was a big one for Guardian Sports, a Peachtree Corners company that designs and manufactures helmet covers. The NFL now requires Guardian Caps be worn during NFL during practice, and players may choose to wear them during games. The caps disperse energy during hits with the goal of reducing head injuries.
Insight Sourcing of Peachtree Corners was acquired by Accenture, a leading global professional services company. Insight Sourcing helps clients optimize costs when sourcing and negotiating contracts for materials, services related to capital expenditures and energy procurement management. Accenture is a talent- and innovation-led company with approximately 743,000 people serving clients in more than 120 countries.
Axon, the global leader in connected public safety technologies, acquired Fusus, a leader in real-time crime center technology located in Peachtree Corners. Fusus excels in aggregating live video, data and sensor feeds from virtually any source, enhancing situational awareness and investigative capabilities for public safety, education and commercial customers.
Milestone celebrations
Authentic Hardwood Flooring on Amwiler Road celebrated 25 years in business in 2024. Michael Keroack has been steadily growing the operation for roughly eight years in Peachtree Corners with the help of Buddy Wofford, general sales manager, and Michael Blocker, director of operations.
Also celebrating a milestone in 2024 was Diversified Resource Group (DRG). For nearly 25 years, Darrell Creedon has been running DRG in Peachtree Corners, outfitting workspaces for companies and governments, and more recently, hotels and convention centers. Mr. Creedon, who resides in Peachtree Corners, started the furniture business with a college friend in 1999 in a home basement.
City events
The City of Peachtree Corners organized the 2nd Annual Curiosity Lab Criterium in April. This year’s event featured a running race, kids races, food trucks, vendors and other activities for the family. There was also a fun run in Technology Park. Werfen, a global diagnostics company, and the City of Peachtree Corners, partnered on a 5K Walk/Run in Technology Park in November. The event benefitted the Leukemia & Lymphoma Society. In May, the city organized a food truck event at Curiosity Lab, which drew about 210 people working in and around Technology Park.
The PCBA organized the first Taste of Peachtree Corners in June. It was a great time of networking and community fellowship among business owners and other involved citizens. Approximately 100 people experienced an evening of delicious bites and drinks, sampling foods from local businesses.
New to the city
Blue River Development moved its corporate office from Forsyth County to Peachtree Corners to expand its operations. The company is a leader in real estate development and investment.
A new pediatric dentistry, Agape Pediatric Dentistry, opened at 5185 Peachtree Parkway #325 at The Forum. Two law firms opened on Wetherburn Way: Brooks Injury Law Offices and Tadeo & Silva immigration law firm.
A former steel pipe fabrication site at 6420 Corley Road that was converted to a logistics center is now fully leased. The 27-acre property, which sold for $10.5 million in 2018 was sold for $77.4 million three years later, after it was cleaned up and redeveloped into the Peachtree Corners Logistics Center.
The Central Business District
Also in May, the city adopted a 6-month moratorium on projects in the Central Business District. Due to the increasing number of applications and evolving market trends, the moratorium came into effect on May 3 and ended on November 3. The moratorium gave the city six months to pause rezoning applications, special use permits and variances applications for residential or mixed-use development.
In August, members of the Peachtree Corners City Council took part in a ribbon cutting at The Forum. We celebrated the opening of the new plaza and activity areas. Jamestown is modernizing the 20-year-old Forum shopping center and transforming it into a true mixed-use destination through the addition of a 125-room boutique hotel, approximately 381 multifamily units, new experiential retail and dining offerings, structured parking and an expanded public area.
Construction began in May 2023, and the first of two new greenspace additions were constructed. Phases II and III will see the multifamily and boutique hotel constructed, both slated to start in 2025. Also this year, it was announced that Jamestown, a global real estate investment and management firm, acquired the Cincinnati-based North American Properties, which owned The Forum.
Members of the Peachtree Corners Redevelopment Authority and Downtown Development Authority engaged in a focus group discussion in August at City Hall. The discussion was led by representatives from Kimley-Horn, engineering, planning and design consultants. There was discussion about under-utilized spaces, needed amenities and potential uses for vacant properties. City officials also met with members of the commercial real estate community in September to specifically discuss Technology Park.
International visitors, co-working and new townhome project
An 18-member delegation of Finnish business people visited Curiosity Lab in Peachtree Corners in September. The visit marks the second time a Finnish delegation has visited Peachtree Corners. Seven innovative Finnish companies traveled to the Atlanta area in search of U.S. partners to promote transatlantic trade between Finland and the United States. Japanese delegates involved in sectors such as automotive, technology, energy and corporate development also visited Peachtree Corners in December as part of a regional tour.
Construction of a co-working space, Roam, is well underway at the Town Center and will open in summer 2025. The 35,000-square-foot building is located at 3847 Medlock Bridge Road and will feature a rooftop event space, coffeeshop and cafe, in addition to workspaces.
An office building at 3585 Engineering Drive was demolished earlier this month to make way for a townhome community. The new 75-unit townhome project is under construction by D.R. Horton, which received rezoning approval from the city last February. The 102,000 SF office building sat vacant for many years.
Collaboration, renovation and more
Curiosity Lab announced a collaboration with Gama Sonic, a global leader in upscale, bright and durable solar lighting for homes, businesses and outdoor spaces. The company’s deployment of solar lighting in the City of Peachtree Corners marks its first deployment implementing customized, intelligent lighting programming timers that enhance safety for residents and visitors.
Brady Anderson Bennett recently opened a State Farm office at 3000 Northwoods Parkway. The 27-year-old has been working with State Farm since he was 18 years old.
Renovation is underway at 7050 Jimmy Carter Blvd. for the creation of a Planet Fitness. The gym is under development by Alder Partners/the Flynn Group. This location marks the 32nd location in metro Atlanta. It is expected to open in January.
There is also a relatively new Southern-inspired eatery you may want to try. Dahlia’s Restaurant & Porch, located inside the Hilton Atlanta Northeast hotel, opened this year. Dahlia’s offers Southern-style plates that leverage regionally sourced, farm-fresh ingredients.
Happy Holidays!
Mayor Mike Mason
Related
Business
Luxury Firewood Company Founder Shares Story of Entrepreneurial Pursuits
Published
4 weeks agoon
December 27, 2024Leroy Hite, founder of Cutting Edge Firewood — a luxury brand specializing in wood for fireplaces, grills, pizza ovens and firepits — shared his journey from starting a company to gaining national recognition during the PCBA Business After Hours Speaker Series in December.
Hite highlighted the industry’s disorganization and his innovative approach to firewood, including using ovens to dry the wood and improving on delivery methods. And he emphasized the importance of customer experience, branding and counter-cultural thinking.
Despite initial challenges and financial constraints at the beginning, his company grew significantly (even during the early days of COVID-19), achieving a 400% increase in sales.
Entrepreneurial spirit
The disorganization and lack of focus within the firewood industry is what initially prompted Hite to question its methods.
He thought he’d found the answer when he started a firewood company with friends while in college, winning a Kroger account for the entire Southeast. But the limited experience of Hite and his co-owners became evident quickly.
“We discovered how backwards the industry was for three college students to get that account with a username and password,” he said. “On the day of the bid, whoever put in the lowest number won the account.”
With the contract in hand, the guys were able to get loans and bought hundreds of thousands of dollars’ worth of equipment that they didn’t know how to use.
“It would break every single day, so I had to teach myself how to fix it,” he said. “We hired 30 to 35 people off of Craigslist; I don’t advise you to do that.”
In the end, the guys realized they were in way over their heads. They couldn’t keep up with Kroger’s demand. But the experience gave Hite insight into a better way to deliver firewood.
“At the time, industry-wide, you would put the firewood in the back of a pickup truck, get a wheelbarrow, put it where they wanted it,” he said. “… to do a second delivery, you have to drive back and get more wood. So maybe you can do two deliveries a day.”
Hite devised a plan to have the wood palletized and use a mini skid steer, which allows you to get it closer to where it should be. What had taken 16 to 18 hours for two deliveries would now allow seven or eight deliveries in the same time frame.
After the first firewood business shut down, Hite worked with Chick-fil-A and then Enterprise Rent-A-Car for several years.
“It was great experience,” he said, though he couldn’t get firewood out of his mind.
Taking another chance
Hite considered getting back into the firewood business as a side gig, but eventually decided to leave his corporate job and pursue the business full time.
“A fire is like a beautiful sunset,” he said. “No one on earth dislikes it. A fire can be the center of a wedding party and can also add great taste to food — whether it’s steak, pizza or barbecue.”
When he started Cutting Edge, Hite wanted to fix the poor quality of wood and lack of branding and customer service.
He had an opportunity to purchase an existing business, but lacked the funding. So, he took a leap of faith.
“I had an outdated website. I had a truck, and I had a customer list. I realized I was going to be a supplier and that I needed to reinvent how to deliver firewood,” he said. “I [tried] to get a second loan on my house, [but] no banks would talk to me at the time.”
Hite convinced his wife, pregnant with their third daughter, to sell the house.
“We moved into a rental home, and I completely redid the branding. I reinvented how to do deliveries. I invented a rack that could be moved with a hand truck. And I found a hand truck that will go up and down stairs and one that will go across rough terrain,” he said. “So, the delivery went from two hours to about 15 minutes per delivery. And it was also a lot safer.”
Though COVID caused many businesses to go under, his thrived. It seemed that people stuck at home got a taste for food cooked over “fancy wood,” as he put it.
Goals and standards
Cutting Edge Firewood has two goals, Hite said: To provide unparalleled customer service and deliveries. And to provide the best firewood available. Period.
According to company literature, the Cutting Edge team “works with the best suppliers to ensure they consistently meet our high standards. All of our firewood undergoes the most rigorous drying process in the industry: each piece is conditioned for 48 hours in 250-degree heat. And our trained specialists hand-select each piece of firewood … ensuring that you only receive the very best — photoshoot-ready firewood that lights easily and burns brightly.”
Future plans
Although Hite didn’t go into detail, he sold Cutting Edge Firewood in August 2024, having built a strong brand and customer base in Atlanta and throughout the country.
“[Entrepreneurship] definitely isn’t for the faint of heart. It’s both demanding, disheartening and rewarding all at the same time,” he said. “I love it. I went in with a not-too-thin skin, but I definitely exited with very thick skin.”
Now that he’s been bitten by the entrepreneurial bug, Hite indicated that he wants to venture out again. He reflected on the challenges and rewards of running the business, including the importance of customer experience and branding.
“The brand is very, very well-known in Atlanta. We were named a couple of times in Atlanta Business Chronicle as one of the fastest growing companies,” he said. “It’s rewarding. I’ve had Coca-Cola executives say that [they] know the branding and the customer service … [and] I’m pretty sure that Cutting Edge Firewood is being used in the White House.”
Hinting of a desire to move on to new ventures, possibly focusing on disrupting existing markets rather than creating new ones, Hite again emphasized the importance of counter-cultural thinking, pushing through discomfort and being driven by a passion for customer experience and innovation.
For more information about Cutting Edge Firewood, visit cuttingedgefirewood.com.
Related
Read the Digital Edition
Subscribe
Keep Up With Peachtree Corners News
Join our mailing list to receive the latest news and updates from our team.
You have Successfully Subscribed!
City Updates: Brian Johnson on The Forum Parking Changes, Simpsonwood Park and New Community Events
Pest Control Without Harsh Chemicals
Health and Wellness at The Forum
Latest Updates and Improvements at Jones Bridge Park
City of Peachtree Corners Launches New Community Calendar
City of Peachtree Corners Installs Bioswales on Bankers Industrial
Local Caribbean Restaurants Give Island Flavor Here at Home
City of Peachtree Corners Launches New Community Calendar
Local Caribbean Restaurants Give Island Flavor Here at Home
City of Peachtree Corners Installs Bioswales on Bankers Industrial
Latest Updates and Improvements at Jones Bridge Park
City Updates: Brian Johnson on The Forum Parking Changes, Simpsonwood Park and New Community Events
Pest Control Without Harsh Chemicals
Health and Wellness at The Forum
Recreational Soccer Club Celebrates 50 Years of Play
Light up the Corners [Video]
Capitalist Sage: Business Leadership in Your Community [Podcast]
Cliff Bramble: A Culinary Adventure through Italy
Top 10 Brunch Places in Gwinnett County
A Hunger for Hospitality
THE CORNERS EPISODE 3 – BLAXICAN PART 1
Top 10 Indoor Things To Do This Winter
The ED Hour: What it takes to Remove Barriers from Education
Peachtree Corners Life
Topics and Categories
Trending
-
Parks & Recreation1 week ago
Latest Updates and Improvements at Jones Bridge Park
-
City of Peachtree Corners3 days ago
City of Peachtree Corners Launches New Community Calendar
-
City of Peachtree Corners7 days ago
City of Peachtree Corners Installs Bioswales on Bankers Industrial
-
Food & Drink4 days ago
Local Caribbean Restaurants Give Island Flavor Here at Home