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How to better manage post-acute care services and equipment in a changing world [Podcast]

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Brightree, acute-care managment

As technology continues to advance and more people are working from home, companies like Brightree are making life and at-home healthcare easier. Join Peachtree Corners Life podcast hosts Rico Figliolini and Patrizia Winsper as they sit down with Matt Mellott, CEO of Peachtree Corners based Brightree and expert on the improving technologies this company is providing healthcare workers everywhere.

Brightree is a leader in cloud-based patient management software for the out-of-hospital care industry. We provide software and services to manage patient intake, scheduling, inventory, delivery, billing, clinical, resupply, and collections to facilitate better patient care.

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[00:00:30] – Intro
[00:03:06] – New Offices
[00:05:14] – About Brightree
[00:09:05] – How Business has Changed
[00:11:14] – Information and Data
[00:14:20] – Types of Equipment
[00:16:52] – Client Base
[00:17:49] – Modules
[00:20:10] – Consumer App
[00:22:18] – Moving to Peachtree Corners
[00:24:27] – Keeping People Engaged
[00:31:02] – Closing

“I think we’ve all been amazed and proud of our teams who have just stepped up to the cause. I mean, the collaboration, the things we’re doing, the speed we’re doing them, has just been really incredible, you know? The exciting part for me is, that we’ve learned some things here. We’ve learned how to do things more efficiently, or maybe we don’t need to do all those steps we did in the past. So how do I capture what really came out of this? That’s a great positive. I want it to be part of our culture and our DNA going forward. So we’re having some great conversations around that right now, which is exciting.” 

Matt Mellott

Podcast Transcript

Rico: [00:00:30] Hi everyone. This is Rico Figliolini host of Peachtree Corners Life podcast, one of several in a family of podcasts here in the center in Peachtree Corners. So appreciate you guys showing up whether you’re watching this live or you’re paying attention to this on demand video wise, or the audio podcast for Apple, iHeart Radio, Spotify. I appreciate you being here. Follow us. Give us some reviews. Well rise up in the search when they’re looking for us. Before we get into our guests today I want to introduce our sponsor for the show and the family of podcasts and that’s Hargray Fiber. They are our lead sponsor of the company. They provide innovative solutions to a broad range of Southeast companies. They’re a fiber optic company, but a bit more than that, they provide unique solutions to businesses, both small businesses and enterprise levels, giving bundle services and a variety of other services to be out there with these large companies and smaller ones. So they’re involved in the community. They are certainly a member of the community through the chambers and other places. I’ve seen them at high schools and such. They’re very involved. They’re not the cable guy. So when you’re looking for local support and this type of work, Hargray Fiber is the company to be with. They also provide, right now, if you want to work remotely, they provide quick collaboration tools. So check them out. HargrayFiber.com and you can call them at 1-800-613-8495. So now that I’ve done that part of it, let’s get into the show. I’m going to, Patrizia Winsper my cohost for this episode is going to introduce our guests. It’s a follow up to an article that we did two issues back by a vibrant company in Peachtree Corners. Patrizia?

Patrizia: [00:02:19] Good afternoon everyone. It’s such a pleasure to see you all again today. And the man of the hour for this podcast is our cover story for Matt Mellott, who is the CEO of Brightree. Now, Brightree was originally located in Lawrenceville, Georgia, and they recently moved their headquarters to the city of Peachtree Corners. Peachtree corners has always been known for its vibrant technology, and we’re so pleased to have Brightree join us. Matt, how are you doing?

Matt: [00:02:51] Doing well. Good to be with you today.

Patrizia: [00:02:53] Thank you. It has been a while and it actually seems like a lifetime ago since we last spoke at your offices in January.

Matt: [00:03:02] With what’s going on out there. It seems even longer, doesn’t it?

Patrizia: [00:03:06] It really does seem like decades ago, but, but Matt, let’s talk about the beautiful headquarters your company has built here in Peachtree corners. It was formerly the 1970s building. It was the Honeywell property and you stepped in, Brightree stepped in and tell us a little bit about what you did there with that property.

Matt: [00:03:30] Sure. Yeah. You know, the developer really had a vision that we bought into and you know, really probably came here based upon a rendition and a picture of what it could be. Cause as many know who live in the area, it was one of the older buildings, a bit run down and hard to envision what someone could do with that property. We’ve been thrilled with what’s
happened. Parkside, you know, is the company that did the development here. We poked pretty much a sprawling complex and kept the one three story tower. That’s all that remains in a complete renovation. I think we maintained two walls and three floors. And after that, it might as well be a brand new building and, you know, very open a bit of a, you know, a loft open feel to it, much different than the space we left. You know, it’s just, it’s been incredible. Our employees are enjoying it, having spaces they can congregate in, collaborate in. So we’re just thrilled we could make the move. Unfortunately, with the current crisis, you know, we weren’t into too long until March. We ended up having to send all employees to work from home. So I know our employees are excited to get back here when we finally can bring people back to the office.

Rico: [00:04:37] It’s a beautiful office. We were there for the grand opening and it was just, that’s a great place with a lot of open space, quite frankly. So…

Matt: [00:04:46] Absolutely

Rico: [00:04:46] You should be actually in compliance with the guidance.

Matt: [00:04:51] We’re going through that now and actually get that, that’s helping. It’s actually amazing. You know, a lot of these more open, denser, places that we’ve all moved to with development actually, unfortunately are some of the problems now when we come back in and you know, it’s sort of the old offices and high cube walls are the things that would be helpful now. But you know, we’ll get through it. Hopefully it’ll be several months and things can be pretty much back to normal here.

Patrizia: [00:05:14] Absolutely. I’m sure your employees are waiting to get back and your decorators did a wonderful job. With bright, lively colors in the common spaces and that industrial two story or three story staircase pulling up that wall. It’s just gorgeous. So Matt, let’s talk about the technology behind Brightree and what exactly Brightree does. Now I can say in a nutshell that it is software based, cloud based software sorry, that helps HME companies home medical equipment companies to run more efficiently or streamline their whole business process. Why don’t you tell us in more detail about Brightree, nuts and bolts.

Matt: [00:05:54] Sure. So we’re the most widely used solution out there for HMEs to run their business on. So, as you mentioned, we’re a cloud based software solution that HMEs, home medical equipment companies will run their, almost our entire business on. Everything from the intake they take with patient referrals, referrals from physicians, scheduling their staff, scheduling patients, logistics on trucks, trucks roll out of our customers to deliver equipment to patients in their homes. Also inventory of all that equipment. And then at the end of that process is to bill payers, Medicare, commercial payers, so our customers get paid for the services they provided. So our solution really touches all aspects of that. Pretty much our solution goes down our customers are in a lot of trouble. They need it to run their business every day.

Patrizia: [00:06:46] I have to be honest, and it’s certainly within the last few weeks, I’ve been thinking of bright tree solution and wishing we could implement it on a sort of federal level, with Cuomo mentioning, you know, the huge issue of the movement of needed much needed PPE and ventilators. And he made the very wise conclusion that hospitals could no longer in, in our day and age function as separate entities, but they all needed to somehow be connected, implement communications. And they needed to be able to move the necessary ventilators and PPE on the hospitals that didn’t need it, to those who do need it. And I wonder if a solution like that would be applicable.

Matt: [00:07:36] Sure. Yeah, probably my parent company ResMed who makes respiratory devices is playing actually a role right in the middle of what you’re describing. You know, two issues that have come up through this crisis. One, not enough ventilators. And then secondly, when the ventilators are found and purchased, are they getting to the right place? So our parent company ResMed’s, they’ve actually retooled production lines to make more ventilators and actually have been recognized in the news, a contract with FEMA. So resume is playing a key role in getting ventilators, both to the US healthcare system, but ResMed’s a global company, so they’re actually know doing this to help save lives really all over the world right now. Heavy in Europe, heavy in Asia, and then preparing for other parts of the world where we’re seeing the pandemic start to take hold. On the Brightree side, you know, our customers being the home medical equipment providers. Our customers are seeing the COVID patients as they’re discharged from the hospital. You know, they’re coming home with a variety of needs. They’re needing oxygen from an oxygen concentrator. They may need a hospital bed, and they may need a walkers and wheelchairs as they recover from, you know, having COVID and being in the hospital for sometimes many weeks. And our customers are the ones now on the front lines of that aspect of the care. And we’re helping with, whether it’s home health agencies or families, you’re helping them bring equipment into the home to care for these patients as they recover.

Rico: [00:09:05] Matt, are you finding this? Have you found that the business has changed since your company has brought in all these solutions? It’s almost like an on demand, right? Someone’s leaving. You gotta have the equipment there. Everything’s all specked out on schedule. Do you see any innovations that have come along the way since you guys started doing this since your company’s been there?

Matt: [00:09:28] Yes. I’ll speak specifically in this crisis. We’re seeing, you know, probably everyone’s heard very broadly, telemedicine really taken off through this, you know, meeting with physicians and doing a telemedicine visit. So imagine now we’re, we’re seeing the same thing where equipment needs to be put into the home. Our customers, they’re being very careful with their staff. They’d like to avoid going in the home if possible. We’ve seen things like knowing the patient’s about ready to be discharged from the hospital. Our customers have requested, let us get in and out of the home before the patient comes home. Patient might still have active COVID-19. So the people who really have had a hard time getting a lot of personal protective equipment have been home medical equipment companies because the acute systems fighting for them, the nurses and all that. So the home medical equipment companies
are sort of at the bottom of the rung of getting the necessary equipment to care for these patients. So when that happens, getting in and out of the home prior to the patient getting home is key. The other thing we’re seeing happen is that they can do remote training for patients on some of this equipment. So they’re using telemedicine now in different solutions to help the patient get set up, train them, interact with the patient and their family. So I, it’s been interesting and I think, I hope medical equipment industry will see what the position industry is seeing. A lot of this technology is probably here to stay. The efficiencies of doing this are being realized and a lot of our customers are saying, we’re not going to just turn this off when this crisis is over. This really is a better way to care for patients and much more efficient. So as you can imagine, we’re a software company. We need to now work with them on those solutions. That might be done during a crisis, but there are the beginnings of what long term will be some of the solutions that we’ll have probably going into the next year and a half.

Rico: [00:11:14] Let me ask you something, because you are a software company, because it’s like, it’s almost like an IT company in a way, right? Because you’re, you’re managing all this information, right?

Matt: [00:11:23] Right.

Rico: [00:11:23] Does the information that you gathering, is that making it more efficient? Is that also helping you tweak your software to be able to address the, the demands and the challenges out there?

Matt: [00:11:33] Oh, it absolutely is. So we have an analytic slate for that we built out over the last two years that really sits on top of our platform that helps us for internal purposes, analyze utilization of certain modules or parts of the system. Because you get to kind of touched on this, through this crisis we know there’s parts of our systems that utilized, very robustly can help customers through some of the challenges they’re having. So we can help on that aspect of you really should be using the resupply, you know, for medical supplies or other portions of our system. In addition, our, we have a very rich analytics tool for our customers. We’ve created a free version of that that we rolled out for all of our customers, giving them a quick dashboard. Packing their revenue, their cash payments, sort of also to monitor the productivity of their staff. Because as you can imagine, our customers sent all their administrative folks home as well. So the manager is no longer in the room with their employees, so they now have people all over, they’re trying to say, are they efficient? Have they processed enough orders? So we’re getting analytics to help them manage that through this time.

Rico: [00:12:41] Isn’t that funny how, how the world is with computers in a room, you’re even, like you said before, with the cubicle, you can either be there, it could be somewhere else. It almost, doesn’t matter. You’re still in front of that computer right? So, I mean, measuring that efficiency is important and probably will actually not only save money for the company, but maybe reposition some of those employees in a different way.

Matt: [00:13:04] A hundred percent agree. And with our software being cloud based, that really was a plus for our customers. They literally could tell people on Thursday, pack up, go home Friday, they have an internet connection at home. They’re up and they can be seeing, you know, they’re logged into the system and seeing their cues and the work they need to do. We’re feeling it internally as Brightree as a company, and I think our customers are that, there’s probably a whole new view on work from home when this is said and done, knowing that we all made the transition. We survived, and actually in many cases as productive as we work. So I think we’ll see our customers will, that will put some demands on us to support them in that endeavor, to let more work from home. And as a business for Brightree, I think we’re going to have a much more liberal view of working from home in the future.

Patrizia: [00:13:50] Well, the circumstances are certainly unfortunate, but I’m certainly glad that you’re able and you have the capacity to do what you have been doing. And you know, today it’s the Coronavirus, and tomorrow it might be, who knows what? So, I don’t think we’re ever going to be really in the clear from whatever new virus comes out and hits the world.

Matt: [00:14:13] We’ll probably be in a whole different place of preparedness next time after, you know, hopefully we, we learned from this one and we have everything in place if this were to happen again.

Patrizia: [00:14:20] Matt, let’s dial it down just a little bit for our listeners and our viewers who aren’t even really sure about the home medical equipment that is available for being to people’s homes. Let’s talk about what types of equipment you, your clients are taking to people in their homes after a hospital stay, after a surgery, even after COVID treatment, like you just mentioned.

Matt: [00:14:43] Sure. Yeah. I’ll first cover the broad range of products provided by our customers. It starts at one end of the spectrum of the medical companies that are focused on medical supplies. This could be wound care, ostomies supplies, incontinent supplies, diabetic supplies. So we have customers are a hundred percent focused on shipping those products into the patient’s home. Then you start moving into the delivery of equipment or equipment patients might come into a retail site and pick up and take home talking about oxygen concentrators, oxygen tanks, C-PAP equipment, C-PAP supplies, walkers, wheelchairs, bedside commodes, hospital beds. And then the range goes into the complexity of power mobility. So you’ve probably seen, you know, the power wheelchairs that have all the equipment needed for folks with special needs. You know, that could be a very expensive, complicated piece of equipment. So that also falls into what some of our customers do as well. So a patient discharged from a hospital, coming out of a COVID experience in the hospital could use a variety of that equipment I just mentioned. That needs to be taken into the home needs to be assessed, you know, to make sure if there’s training involved and the patient can’t receive that training, is there a caregiver or relative? So really assessing that the home environments even conducive to the equipment that’s being taken into that home. And then the ongoing therapy or adherence to that therapy if they need to be using the device every day on that, making sure that the patient’s
using it, and a lot of times there’s a lot of data coming from those devices that our customers can monitor that and they know when to, you’ll go to the home or call the patient that if there’s an intervention necessary.

Patrizia: [00:16:25] I also recall you mentioning medical experts or people who help with rehabilitation professionals are coming to visit the home as well as the equipment.

Matt: [00:16:38] That’s correct. So, respiratory therapists in particular with a lot of this respiratory equipment and also related in the COVID patients as well, will be ones who will care for the patient in the home and assess how they’re doing on that equipment.

Patrizia: [00:16:52] And your client base is interesting. You have everything from the small mom and pop HME companies to large companies with a coast to coast presence. Tell us a little bit about your client base.

Matt: [00:17:05] Sure. No, I think you’ve covered it. Brightree really got its start from helping the small mom and pop home medical equipment company and then it’s just grown over years as the product has more features and functionality to the point now, as we’ve talked before, two of the national HME companies utilize Brightree you know, for running their operations. Just as you can imagine, very different needs from a, you know, a large national coast to coast company than one who has two or three users on our system. So definitely, you know, makes managing and also making sure the right features for the right customer there as a complexity to it. But, you know, we’re, we’re thrilled that, you know, that much of the industry can really find use and value in our system.

Patrizia: [00:17:49] To be able to serve such a diverse base of companies you have come up with modules to actually, address the specific needs of a certain company. So why don’t you tell us a little bit about your module?

Matt: [00:18:02] Sure, sure. So Brightree as its core component, if you will, that can take the intake of patients, manage inventory and get those out the door. But we have a variety of modules that customers can pick and choose if they need one for example, being for those who sell over in the medical supply business. If you do a lot of diabetic supplies or incontinent supplies, we have a special module that does the automated phone call to a patient and a patient can order by responding to that phone call. We have solutions that are just for C-PAP resupply that call centers can use to call patients and help them with their resupply needs. We have another module that our folks who, customers who run trucks can use, helps them with logistics on route planning and also helps them with a paperless interaction with customers. you know. So no paper, they can come back and just, you know, the files are automatically uploaded into the system. In addition, we also have a variety of services we offer our customers as well. Some have outsourced their billing to our revenue cycle management services, and then we also have, call center services. So some customers can outsource their call center for a medical supply replacement. We can help them with that as well.

Rico: [00:19:15] Are there any areas that you’re planning to add into this as well that you’re looking forward to?

Matt: [00:19:20] At the moment we also have a rather rich ecosystem where if we say don’t build it or buy it from a module standpoint, we look for folks that might be best in class in the industry, and we will work with them on an integration. Since Brightree is, you know over 50% of the market is using Brightree. That’s an attractive proposition to someone who comes to the home medical equipment industry and says, Hey, I have a great solution. So we’re looking at those out there. We recently did one with a company that does nothing but focus on equipment repair, which has actually been a very manual process for our customers. They’re doing an integration with a company like that. Don’t own it, it’s just a partner relationship. We allow our customers to live within Brightree, get access to other modules and features and services by just linking them up to the Brightree ecosystem through an integration.

Rico: [00:20:10] That’s an excellent value added. You know, you know what I’m also thinking that an app would be a great thing as well for those individuals that are receiving this stuff to be able to track it themselves. The consumer facing app that would be able to like look at the equipment coming to them and stuff.

Matt: [00:20:26] So about a year ago, we actually released that the trade show for home medical equipment are App, patient engagement app called Patient Hub. What it is, it’s a Brightree generated app, but when our customers use it, you know, it’s basically personalized and their logos go onto it. The patient can do direct, secure messaging with their provider. They can do appointment checks, they can pay a bill, they can order supplies. So yeah, it’s funny you do mention that we’ve seen an uptick in the interest and the adoption of that feature through this because of the inability to really interact face to face with customers.

Patrizia: [00:21:05] They really thought of everything, Rico haven’t they?

Matt: [00:21:12] We’ve been doing this for a long time.

Patrizia: [00:21:14] America needs you. When I last spoke with you, Matt, you had just publicly launched analytics. How has that worked out for you? I understand that it was adding functionality and access to data for your customers. How has that been working?

Matt: [00:21:32] It’s gone very well. And I, you know, customers who have bought that module or that solution are really getting all kinds of new insights into their own data. And we provide benchmarking as well, so they can compare how they’re doing to others in the industry. And as well, as I mentioned earlier on, we created sort of a scaled down version of that, that we’ve rolled out to customers for free during this crisis saying, just please use this solution. You’ll find tremendous value in monitoring your business and how it’s doing. So, to be quite honest with you, the web, once we get to the other side of this crisis, I’m expecting quite a bit of interest or
along, it’s already happening along the way of, you know, could they look at the full blown solution? You know, even before we get to the end of this.

Patrizia: [00:22:16] Fantastic.

Rico: [00:22:18] What about the challenges? You know, obviously let’s, let’s take it a little broader now. You’re centered in Peachtree corners. You guys moved from Lawrenceville. What other reasons also are, not that a major reason, but employees, right? They have to come from somewhere. Sometimes it’s easier to pull them up from Atlanta this way or from Alpharetta. It’s a little closer than Lawrenceville. Of course. You live in Peachtree Corners, I think?

Matt: [00:22:43] I do, yes.

Rico: [00:22:44] That’s even better. But, so how, has it been the challenges? I’m sure all the businesses that might be listening to this other business owners would like to know the challenges you’re facing with teleworking, putting your people out to the, we touched on it a little before, but maybe we get a little bit more into that.

Matt: [00:23:04] Sure. And this started for us when we made the move. As you can imagine, when you move anywhere, in no traffic probably 25 minutes from Lawrenceville, where our old office was. And as you could imagine, people have moved to the other side of the office further out into, you know, Grayson and areas like that. So when we moved, we put a commute or a transportation burden on many of our employees who lived even, even further out. So at that time to you know make sure that everyone was excited about the move. We actually started adopting a rather a more liberal work from home policy than we had before. So in a way, it was a bit of a dry run for what happened in March when we had to turn that on for 550 employees, 150 of which were here in Peachtree Corners. So recommendations for an office move, if you know that being, the question is the ability to be flexible with the workforce. You know so that we don’t lose people just for the sake of, I’ve added 25 minutes to their drive. You know, we really were able to do things to allow them to work from home, be in the office during certain hours where teams do need to meet, you know, discuss what they’re doing, in software development, for example. But it gives them a lot of freedom outside of that. I think when this is over, we’ll find many other departments who would say they didn’t think that would work for them. They found it’s working for them. So I think we’re going to have some very interesting dialogue when we get back together on how we do this longterm.

Rico: [00:24:27] How are you keeping, how are you, how are you keeping them engaged and excited about what they’re doing? I mean, zooming all day long could be, could be a problem with some people, but we’ll keep…

Patrizia: [00:24:43] You in the studio right now in Atlanta Tech Park, but you know, we’re social distancing and doing the right thing for our well-being. So, yeah. Good question, Rico.

Matt: [00:24:52] Yeah. I am, I’m sure many people are in the boat I’m in. It’s back to back zooms all day. And that has its challenges. You find if you don’t schedule time for lunch, you know, you’re not eating it or you’re eating it on a zoom, which isn’t ideal. So you got to just think through the small things. But what we’ve done though, to connect with the employees during this time, you know, your question is, we do town halls quarterly, you know, where it’s an all employee and we get on and we do a presentation. We’ve gone to every two weeks on that. And the reason being is, you know sharing a lot of what we talked about on this call is, what’s going on with our customers? What are we doing to help our customers? What’s the impact this is having on Brightree? So we’ve just been very transparent and doing that every two weeks. And so that’s been great. We’ve gotten a lot of feedback that they appreciate that. The other thing we’ve done is we’ve got. A group out there who’s constantly surveying our employee base. So what’s the thing they want to know next? What should I answer on the next town hall? We just did one recently said, what are you thinking about when we ask you to come back to the office so we can get all the concerns from the employees. We’re hiring through this as well. And that’s a challenge. You’re hiring an employee that we’ve maybe have interviewed the hallway through. Made an offer and they’re starting and we’ve never been face to face, so those employees were keeping a real close eye on. We’re hooking them up with mentors who are not their supervisors, so they can reach out and say, you know, how do I use the solution to get on the zoom call today? Or, you know, whatever the case may be, that they’d be embarrassed to ask that they’ve got a link to the organization other than their supervisor. We’re trying to hold a virtual, I normally have a lunch with all new employees every month. We’re going to try to do that virtually here very soon. The welcome to the company, tell them about the mission of the company. And in our parent company is great at this type of collaborations. So they produce a lot of ideas and schools were able to adopt because they’re doing this with about, you’re well over 7,000 people globally have this challenge and keeping them connected. But it’s been a challenge, but we’ve learned a lot of great things to do to just keep that connection.

Rico: [00:26:55] Yeah, it has been. I’ve been talking to a few people that handle team building leadership building and how leaders should deal with their, with their employees. And it is a challenge, right? I mean, you know, there’s one company out there in Peachtree Corners, they do a Toastmasters. I think it’s kinda neat. Now they’re doing it virtually. I mean, it’s still like you’re doing this. They’ll bring things on just in a virtual environment.

Matt: [00:27:24] Right. I know departments having virtual happy hours or they have their morning coffee together and we’ve really stressed with all of our supervisors. Make sure you’ve had at least one touch point with your employees during the week. Because I mean, as we all hear the stories, you know. Working from home, sounds good at first until there’s three kids there as well. Trying to do homework and you’re maybe trying to help them with that. You have a spouse at home as well. You know, we start adding all of these things up. Work for a lot of people at home has not become the best experience and it, we’ve been very honest with our employees. We understand that. You might tell us you can’t be as productive as you maybe were in the past. And we’re in a time where that’s okay. So let’s just, you know, we keep an eye on folks and look forward to the day we can get back into the office.

Rico: [00:28:08] I think I also find people are actually working harder and longer. Sometimes it just depends on the person because they don’t have that nine to five break. And so they’re either working earlier or later and just shifting how they’re doing some of this.

Matt: [00:28:23] Right, right. But yeah, that also comes with a downside. You know, the employee, and he’s working til midnight to make up for it because the kids distracted them during the day. And that’s the employee we want to say, don’t do that. Let’s not do that, right. Let’s, your mental health, your physical health. Ours, first of all, take care of yourself and your family, but then we want to get the best of you as well. You want to make sure that they’re in the right place.

Patrizia: [00:28:45] Nice that you say all that, Matt. Especially today on May day, it’s known as the day of the worker and workers’ rights, so. Nice of you to think of your employees that way. And my, my heart certainly goes out to all the parents who are trying to do full time or have little children in the home at the same time, true.

Matt: [00:29:01] I’ve heard this story from the other CEOs I’ve spoken to. I think we’ve all been amazed and proud of our teams who have just stepped up to the cause. I mean, the collaboration, the things we’re doing, the speed we’re doing them, has just been really incredible, you know? Now the, the exciting part for me is, you know, we’ve learned some things here. We’ve learned how to do things more efficiently, or maybe we don’t need to do all those steps we did in the past. So how do I capture what really came out of this? That’s a great positive. I want to be part of our culture and our DNA going forward. So we’re having some great conversations around that right now, which is exciting.

Patrizia: [00:29:37] Well, no one could have foreseen what would happen soon after your move to Peachtree Corners, but hopefully we’ll come out the other end of this tunnel in a somewhat reasonable amount of time. Let’s talk about why you did choose Peachtree Corners, though. I know that it increased your pool of employees, right? You can now draw from Midtown or from Alpharetta, and people did have more convenient commute, but what were some of the other perks about becoming part of the Peachtree Corners community for you?

Matt: [00:30:06] Sure. You know, definitely we weren’t very close to anything with great shopping and restaurants. You know, what’s been going on and be street corners with town center was a huge plus. You know, just being welcomed into the community and being part of Tech Park and what’s going on, you know, over here, you know, in terms of that it’s been great. So I think there were a lot of just attractive features to it that the employees were really able to appreciate. And just what we were able to do with the building as well, have large areas that we could gather, an outdoor area. You know, features we just did not have in the old building, which was a, you know, a typical five story office building. And we had two floors, you know, very, very different environment here. So I think people really enjoyed the building as well as being part of Tech Park. And as well as, you know, Peachtree Corners

Rico: [00:30:51] Well we’d like to have you here and thank God you fixed that building. I can say that I’ve lived here since…

Patrizia: [00:31:02] He’s allowed. He’s absolutely allowed and we’re really, truly glad to have you as part of the community. Thank you for taking the time to speak with us today, Matt.

Matt: [00:31:12] Absolutely, appreciate it. Enjoyed spending time with you.

Rico: [00:31:15] Same here. So let’s wrap it up. We’re at our end of our time, so I do appreciate you guys being on Peachtree Corners Life. I want to say thank you again to Hargray Fiber for being our lead sponsor. And to those people that have been watching us, there’s more shows. We’ve been podcasting way more over the last few weeks, as you can imagine. So there’s a couple of other companies, CEO’s, we’ve interviewed a lot of other people that are out there in the community. Like Jay Hackett the pastor of Peachtree Corner Baptist. The head of school at Wesleyan, principal at Paul Duke high school. Lots of podcasts. Check out the YouTube page, the LivinginPeachtreeCorners.com and look for the next issue of Living in Peachtree Corners magazine at the first week of June. I think we’ll be out. Lots of good stories. So thank you guys, hang in there with us Matt, I’m going to close right now. Thank you Patrizia for being on with me.

Patrizia: [00:32:10] Thank you stay safe everyone.

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Around Atlanta

Metro Atlanta Redevelopment Visionaries Honored at 2024 MARS Summit

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A group of award winners in front of a Partnership Gwinnett sign

Tim Perry, managing director and chief investment officer of Jamestown named Redevelopment Champion of the Year

The Metro Atlanta Redevelopment Summit (MARS), presented by Gwinnett’s Community Improvement Districts and co-hosted by Partnership Gwinnett and the Council for Quality Growth, offered an exclusive look at major redevelopment projects shaping the future of the region.

This year’s event not only highlighted emerging trends in the redevelopment industry but also provided valuable networking opportunities for professionals across metro Atlanta. Attendees gained insight into best practices through discussions on successful revitalization projects.

The summit’s marquee moment was the presentation of the annual MARS Awards, recognizing remarkable achievements in redevelopment that are transforming the metro Atlanta landscape.

The keynote address was delivered by Joe Minicozzi, a renowned urban planner and founder of Urban3, who shared his expertise on land use, urban design and economics. In addition to the keynote, the event featured dynamic panel discussions with local leaders and key partners from across the metropolitan area, spotlighting successful projects and innovative strategies in the region.

Chairwoman Nicole Love Hendrickson concluded the summit with closing remarks, emphasizing the continued growth of the region and the collective efforts driving its future.

2024 MARS Awards winners

The MARS Awards ceremony celebrated projects that have made significant economic impacts on their communities and honored Tim Perry, an individual who has dedicated his career to advancing successful redevelopment initiatives.

Runner upPaul Radford, Sugar Hill city manager


Small Redevelopment Project of the Year: The Historic Jones Building

The historic Jones Building, one of the oldest structures in Cherokee County, has been revitalized to meet modern needs while preserving its storied past. This ambitious 28-month restoration culminated in August 2024, breathing new life into this cornerstone of downtown Canton and creating a dynamic space for work, dining, and play.

Runner up: The Hands of Christ Duluth Co-Op


Medium Redevelopment Project of the Year: The Grove at Towne Center

The Grove at Towne Center is a transformative development in the heart of Snellville. With 33,000 square feet of restaurant space, 10,000 square feet of retail and the new Elizabeth H. Williams Branch of the Gwinnett Public Library, The Grove offers an ideal blend of dining, shopping and cultural experiences.

Runner up: Springside Powder Springs


Large Redevelopment Project of the Year: The Works

The Works is an innovative, 80-acre adaptive reuse community that reimagines a historic warehouse district in Atlanta’s Upper Westside. The first phase, spanning 27 acres, introduced a dynamic mix of 218,000 square feet of unique retail and dining spaces, 118,000 square feet of creative office space and Westbound at The Works — a modern 306-unit multi-family residence.

Runner up: The Forum at Peachtree Corners

“Community redevelopment is essential in creating vibrant, thriving spaces that enhance the quality of life and drive sustainable economic growth for the entire region,” said Deven Cason, vice president of economic development for Partnership Gwinnett.

“We proudly congratulate this year’s award winners and finalists for their innovative contributions and tireless efforts in revitalizing our communities. Their work is not only reshaping local landscapes but also fueling long-term economic prosperity in metro Atlanta. We are grateful for their dedication to building a brighter, more prosperous future.”

2024 sponsors

The program was held at the former Georgia Baptist Convention Center, Maison6405, and welcomed more than 200 industry attendees.

Sponsors included Evermore CID, Gateway 85 CID, Gwinnett Place CID, Lilburn CID, Sugarloaf CID, C2H Air, Hogan Construction, Northside, Primerica, The Forum, Gas South, Jackson EMC, Select Fulton, True North 400, ABEV Power Solutions, City of Suwanee, Curiosity Labs, Geo Hydro Engineers, Georgia Power, Lose Designs, City of Lawrenceville, City of Norcross, City of Peachtree Corners, City of Sugar Hill and Town of Braselton.

For more information on revitalization and redevelopment efforts in the region, visit partnershipgwinnett.com.

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Business

TransPak Acquires Reid Packaging to Expand East Coast Presence

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group of people in a warehouse with two men in front shaking hands

The strategic acquisition strengthens TransPak’s Southeast presence and expands their capabilities in custom packaging for military, aerospace and high-value equipment.

TransPak, a global leader in logistics, packaging and crating services, recently announced the acquisition of Reid Packaging, a long-standing provider of custom packaging solutions based in Peachtree Corners. Both family-owned and operated companies share a deep-rooted commitment to quality craftsmanship, reliability and customer service, making the acquisition a natural fit.

Reid Packaging, founded in 1982, has distinguished itself as the go-to customer industrial packager in the metro Atlanta region, providing corrugated, foam and custom-engineered crating solutions, particularly in the military and aerospace industries. 

two people from Reid Packaging standing in front of crates and boxes in a warehouse
Ward and Anne Phillips of Reid Packaging

Under the ownership of Ward Phillips since 2008, the company has grown to become one of the largest packaging facilities in the region, with a 60,000-square-foot site. 

The acquisition will allow TransPak to expand its local manufacturing capabilities in the Southeast, while leveraging Reid Packaging’s expertise in specialized and heavy-duty custom crates.

Strategic Atlanta location and enhanced capabilities

The acquisition is part of TransPak’s strategic expansion into the Atlanta market, a critical logistics hub for both the renewable energy and semiconductor industries. 

“We’re thrilled to welcome Reid Packaging into the TransPak family,” said Tomas Molet, executive vice president of East and Midwest Operations, TransPak. “With Reid Packaging’s prime location in Peachtree Corners, we are now able to serve customers throughout the Southeast, including direct routes to the Carolinas and beyond. This acquisition strengthens our ability to meet the needs of existing clients, especially those in the semiconductor and renewable energy sectors.”

four people at a ribbon cutting as TransPak acquires Reid Packaging
Tomas Molet and Amanda Gautney with Anne and Ward Phillips

In addition to the strategic location, the acquisition brings new manufacturing capabilities to TransPak’s East Coast operations. Reid Packaging’s facility is now the largest of TransPak’s locations in the region. Its offerings include enhanced services, such as heavy-duty and triple-wall corrugated packaging, which will enable TransPak to meet the growing demand for custom-designed packaging solutions for fragile, high-value equipment.

Commitment to employees and leadership appointments

A key focus of the acquisition was ensuring a smooth transition for Reid Packaging’s employees.

 “We made a commitment to Ward Phillips to take care of the staff, and we’ve delivered on that promise,” said Molet. “All employees were retained, and we’ve introduced benefits they previously didn’t have as part of our commitment to making this a positive transition for everyone involved.”

Amanda Gautney, a longtime member of TransPak’s leadership team, has been appointed as the operations manager for the Peachtree Corners facility. “I’m excited to work with the team at Reid and continue the legacy of this respected company,” said Gautney. 

two people from TransPak standing in front of crates and boxes in a warehouse
Amanda Gautney and Tomas Molet

Looking forward in Atlanta

TransPak plans to continue operating under the Reid Packaging name for the immediate future. However, the facility will gradually transition to full integration under the TransPak brand, reflecting the shared values and commitment to quality of both companies.

About TransPak

Headquartered in Silicon Valley, TransPak has been providing innovative and cost-effective design, crating, packaging and global logistics for over 70 years.

As a customer-focused, women- and family-owned company, TransPak combines the agility of a small business with the reliability of a global powerhouse. TransPak lives by the slogan, “We make it happen,” ensuring that high-value, fragile, and oversized goods reach their destinations safely and efficiently.

For more information about TransPak, visit transpak.com.

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Business

Lisa Anders Promoted to Chief Operating Officer of Explore Gwinnett

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Professional headshot of a brown-haired woman wearing a blue top

Explore Gwinnett, the destination marketing organization for Gwinnett County, has announced the promotion of Lisa Anders from executive director to chief operating officer (COO). Since joining the organization in 1996, Anders has demonstrated outstanding leadership and has established a track record of developing partnerships essential to leading and expanding the evolving destination marketing organization. The creation and oversight of both the Gwinnett Film Commission and Gwinnett Creativity Fund are just two of her achievements.

“I am honored to step into the role of chief operating officer at Explore Gwinnett,” said Anders. “Over the past 13 years as executive director, I have had the privilege of witnessing remarkable growth for our destination. I am eager to enter this new chapter, and I’m looking forward to continuing to see how we expand.”

As COO, Anders will take on the additional responsibility of overseeing the Gwinnett Sports Commission. This division is dedicated to driving economic development through sports, managing a variety of events for youth, collegiate, amateur and professional athletic organizations. Ander’s innovative approach and extensive network of local and national connections will further support the commission’s overall mission to establish Gwinnett County as a premier sports destination.

“The Gwinnett Sports Commission team has excelled in attracting and managing a diverse array of sporting events over the past several years,” Anders added. “I look forward to working closely with this talented team to support their ongoing efforts and foster economic development for our community.”

For more information, visit exploregwinnett.org.

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