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The Legendary History of Peachtree Corners’ Technology Park

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Technology Park changed the face of Peachtree Corners forever. Thanks to a few key people who dedicated their lives to science, Peachtree Corners has become a technology hub that the rest of the country can look to for ideas and innovation. Residents are familiar with the person who started it all, they see his name on bridges and schools; Paul Duke is known as the “Father of Peachtree Corners.”

Paul Duke’s Mission
Back in the 60s, Paul Duke was on a mission to create a stable environment that would keep
Georgia Tech graduates in the state of Georgia. And because of the influx of technology jobs to the area, “Tech Park” ended up being the catalyst that put Peachtree Corners on the map.

Paul Duke

Duke modeled the idea after the “Technology Triangle” in North Carolina, but he knew that if they wanted to fill up these corporate buildings with engineers and scientists, they had to also build a desirable place for their families to live. So, as a member of the Georgia Tech National Advisory board at the time, Duke managed to raise $1.7 million for his vision.

“Paul was a dynamic and forward-thinking individual,” Jim Gaffney recalled. “He was a visionary who wasn’t any sort of braggadocio, he just wanted to produce good work.” The late Terry Gaffney, who was a secretary to Paul Duke, described him as being a “quiet-spoken” man who worked hard behind the scenes and didn’t seek to find praise for his efforts. Like Walt and his “Carousel of Progress,” Paul Duke went forward into the unknown with nothing but his dreams for the future.

Technology Park and Early Communities
By the late 1960s and into the 70s, most of the major cities were dealing with riots and turmoil while Atlanta was booming. Technology Park, just outside of Atlanta, was thriving too and already housed big names such as Scientific Atlanta, GE and Hayes Micro-computer systems. In fact, the world owes a tip of the cap to Technology Park for the creation of the modem, which was developed right here by Dale Heatherington and Georgia Tech alum, Dennis Hayes.

The Technology Park side of the “Live and Work” idea was headed by another Georgia Tech alumni, Charles Brown. Together they managed the creation of Technology Park and turned the idea of Peachtree Corners from nothing but a whisper into a reality. “Peachtree Corners Inc.” was not only the name of the development corporation created by Paul Duke himself, but it was quickly becoming a household name as well.

The arrival of the 70s meant phase two of Paul Duke’s plan, which was creating a community desirable enough for the families of these great minds to live. Developer Jim Cowart broke ground on the first communities that would later be the modern-day Peachtree Corners; the North Manor, Peachtree Station, Revington, Lynnfield, Riverfield and Amberfield neighborhoods. The area was quickly becoming an attraction for young families and young tech companies alike.

About a decade later, Jim Gaffney successfully blocked the “East Jones Bridge” widening project which would have cut the modern-day North Manor community in half. As you may know from a previous Peachtree Corners Magazine article featuring North Manor, that area is now a thriving community. But what you probably didn’t know is that the same Charles Brown who helped build Technology Park was also one of the key individuals who helped Jim thwart those plans.

A Move for City Independence
By the late 90s, Technology Park’s appeal caught the eye of the City of Norcross, and the city began making moves to acquire it for their own. They tried and failed many times to annex Technology Park right up to route 141, which would have cut the modern-day Peachtree Corners in half.

By the 2010s, all around there were whispers in the air of incorporating Peachtree Corners into a city. Norcross made one final attempt to annex Technology Park and that ended up being the final push that the United Peachtree Corners Civic Association (UPCCA) needed to protect its technology jewel. By 2011, Peachtree Corners not only became a city, but it was the largest city in Gwinnett County.

Over the years, Georgia Tech’s relationship with Technology Park began to wane. The economic recession through the 80s and the subsequent housing crisis in 2008 had dulled the shiny new penny that once was the innovative technology city. So the new Mayor, Mike Mason, along with the new city of Peachtree Corners, looked for a clever way to bring back its luster.

The Seeds of Curiosity Lab
That was where the idea of an incubator hub was first conceptualized: a place where Georgia Tech would attract big name companies to come and research, mentor Georgia Tech students and develop new technologies. The name at the time was the “Prototype Prime Incubator Hub,” which is now a part of what you may know as Curiosity Lab. And who better than to develop such a revolutionary idea, than the man behind “Technology Square” in downtown Atlanta, Wayne Hodges.

Hodges is not only the Vice-President Emeritus for Georgia Tech, but he was also the founder of the very first Technology Incubator in the country back in the 1980s. The Advanced Technology Development Center (ATDC) helped over 120 startup companies in the state of Georgia by developing their technologies and bringing them out of the garage phase. Hodges was serving as the president of the Georgia Advanced Technology Ventures (GATV) when they developed Technology Square in Midtown Atlanta.

Lovingly nicknamed “Tech Square” by the Georgia Tech students and faculty, it expanded the confines of Georgia Tech Campus across the highway and built a strong relationship between the University and big-name tech companies. Tech Square changed the face of Midtown Atlanta, not only making it a safer neighborhood, but also attracting tech giants to the area, exactly the kind of impact Peachtree Corners was looking for.

After his “semi-retirement” in 2009, Hodges was working at The Pendleton Group for Peachtree Corners outreach and economic development. The city approached Wayne, along with City Manager Brian Johnson, to develop the incubator for Technology Park. The idea was that the City of Peachtree Corners would be heavily involved in the project. Throughout his more than 30 years of working with Georgia Tech, Hodges remembers being constantly questioned about why Georgia Tech was not more involved in Peachtree Corners, and now this was his chance to change that.

The Lab and Park Blossom
Curiosity Lab was created in 2017, and in just a few short years, Technology Park zoomed to the forefront as a beacon of technology innovation. Now, Georgia Tech students can take classes there. There are also as STEM programs for the school fondly named after Paul Duke himself. Startups and major tech companies alike flock to Peachtree Corners to perform testing and research. Hodges remarked that he is just happy to be part of it.

“I love working with people who are willing to step up and get things done,” Hodges said.
Johnson and Hodges are excited about a number of new innovations that are the first of their kind in the country and, in some cases, the world, including:

■ A 1.5-mile test track for autonomous vehicles
■ The first driverless shuttle deployment on a city street
■ The first 5G deployment in Metro Atlanta available for testing
The first tele-operated E-Scooters which you can call from an app and they drive autonomously to your location
■ The first “living” laboratory

World’s first e-scooters

In fact, Peachtree Corners now has the first city roads ever to be insured for autonomous vehicles. Aside from the technologies that sound like they came out of a science fiction novel, the Curiosity Lab incubator now hosts about 15 new startup companies and counting. Once again, Technology Park has a thriving relationship with Georgia Tech and is paving the way for a new age of technology production all around the world.

But the bond between Technology Park and Peachtree Corners is far more impactful than most residents might know because the city might never have existed without those special people who were willing to step up and get it done.

Kris Bird is an Atlanta-based freelance writer who specializes in Marketing and Communications. After earning her degree from Stony Brook University, Kris has been working as a science fiction and fantasy novelist for the past decade.

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PCBA Celebrates Fifth Third’s New Location with Ribbon Cutting

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Group of people in front of a Fifth Third Bank location for a ribbon cutting

The Peachtree Corners Business Association (PCBA) celebrated the opening of Fifth Third Bank’s new branch in Peachtree Corners with a ribbon cutting on February 20.

Located at 3210 Holcomb Bridge Road, the new location features lobby and drive-thru hours, regular banking, investment services, loans and more.

“We are growing [and] proud to open up our new financial center at Peachtree Corners,” said Randy Koporc, EVP, regional president GA/AL Fifth Third Bank. “Congratulations to Financial Center Manager Jasmine Youngblood and her team, Retail Executive Dewayne King and all involved in getting us to this day.”

People in front of a new Fifth Third Bank location celebrating with a ribbon cutting and balloons
photo credit: Keri Zampano; courtesy of Peachtree Corners Business Association

“Thank you, Lisa Proctor of the Peachtree Corners Business Association, for helping us celebrate at our ribbon cutting,” Koporc continued.

Fifth Third plans to build more than 60 financial centers in Georgia and Alabama over the next five years and looks forward to strengthening the communities that they join.

“We love welcoming new businesses into Peachtree Corners,” said Lisa Proctor, president of the Peachtree Corners Business Association. “Fifth Third Bank will be a great addition to our banking community. We can’t wait to watch them grow.”

About Peachtree Corners Business Association

The Peachtree Corners Business Association (PCBA) is a business membership organization that focuses on innovative approaches, programs, shared resources, community outreach and opportunities for member businesses and professionals to connect, develop, grow, and prosper.

The PCBA is made up of businesses of all sizes and types who want to expand their reach and grow their business within Peachtree Corners and the greater metro-Atlanta area.

For more information call 678-969-3385, email membership@peachtreeba.com or visit peachtreecornersba.com.

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Sequel Coffee Debuts in PTC Summer 2025

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Rendering of a three story building with outdoor cafe tables and umbrellas along the side of it.

Sequel Coffee Co., a new specialty coffee brand, is set to open its flagship location in Peachtree Corners in the summer of 2025.

The new coffee shop will open alongside shared workspace provider, Roam, at Town Center and will feature a convenient drive-thru complemented by an inviting in-shop experience.

Premium coffee and locally sourced offerings

Committed to delivering an elevated coffee experience, Sequel Coffee Co. will serve freshly brewed coffee and handcrafted espresso beverages with responsibly sourced beans from Valor, a local metro Atlanta roaster.

Rendering of the interior of a coffee shop, with dark wood and white counters and tables and a sleek, modern design.
Interior rendering courtesy of Sequel Coffee Co.

The food menu will feature a curated selection of locally sourced café favorites and convenient grab-and-go options from local vendors Two Chefs and A Seasonal Affair.

Guests can expect a variety of delicious offerings, including breakfast sandwiches, quiche and freshly baked pastries, as well as yogurt parfaits, homemade granola bars and protein-packed power bites for on-the-go fuel.

In addition, rotating seasonal flavors and limited-time menu items will offer new and exciting food and beverage options throughout the year.

Strengthening community connections in Peachtree Corners

A concept created by Roam, the hospitality-focused work and meeting space, Sequel Coffee Co. is built on the belief that coffee is more than just a morning ritual — it’s a catalyst for creativity, productivity, community and connection.

Rendering of the exterior of a three-story brick and glass building with green space area and outdoor cafe tables.
Image courtesy of Sequel Coffee Co.

Sequel’s tagline, “start your story strong,” reflects its mission to inspire the potential in every day by championing stories, embracing moments and thoughtfully crafting coffee.

Sequel seeks to become an integral part of the Peachtree Corners community by fostering meaningful interactions through hospitality-driven experiences. With a brand philosophy centered on people, purpose and belonging, the company aims to inspire customers through delicious coffee and intentional service.

Bringing Sequel Coffee Co. to you

Ahead of its brick-and-mortar opening this summer, Sequel Coffee Co. is currently serving the community through its mobile coffee cart, offering a full-service espresso bar and trained baristas for offsite events.

Ideal for corporate offices, networking events, school functions and private gatherings, the mobile cart provides an opportunity to enjoy Sequel’s signature coffee experience in any setting — before the shop even opens its doors.

To book Sequel’s mobile coffee cart, visit sequelcoffeeco.com/mobile-coffee-cart.

Career opportunities

Sequel is also currently hiring a Shop Manager to lead daily operations and cultivate an inviting experience for customers. Interested applicants can learn more about the position and apply at sequelcoffeeco.com/shop-manager-job-listing.

Sequel Coffee Co. logo in gold type on dark green background

About Sequel Coffee Co.

Sequel Coffee Co. is dedicated to inspiring potential in every day through thoughtfully crafted coffee and warm hospitality.

Offering handcrafted espresso beverages, freshly brewed coffee and a curated menu of café favorites — along with a convenient drive-thru and cozy café space — Sequel aims to create a welcoming spot for guests to fuel their day and transform the daily coffee routine.

For updates and opening announcements, follow @sequelcoffeeco on Instagram or visit sequelcoffeeco.com.

Night time rendering of the exterior of a three-story brick and glass building with roadway, green space and outdoor cafe tables.
Image courtesy of Sequel Coffee Co.

About Roam

Roam is a comprehensive workplace solution offering co-working memberships, private offices and meeting space for professionals and businesses of sizes.

Opening in Peachtree Corners at 3847 Medlock Bridge Road in summer 2025, Roam provides flexible and inspiring environments to help individuals and teams accomplish their best work. Now leasing private offices and pre-booking meetings and events.

Learn more at meetatroam.com.

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LOL Burger Bar Owner Honored on 40 Under 40 List

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A young Black woman with long straight hair and red lipstick, wearing a white suit and standing with her arms crossed in front of her as she smiles at the camera.

Savannah State University’s inaugural 40 Under 40 list recognizes the achievements of young alumni

Cassidy Bass Jones, owner of LOL Burger Bar, was recently recognized as one of Savannah State University’s (SSU) inaugural 40 Under 40 award recipients. 

The award recognizes the contributions of individuals who have excelled in their respective fields before the age of 40. This year’s recipients work in a wide array of environments from municipalities and universities to federal agencies and Fortune 500 companies.

The list includes company founders, executives, state representatives, doctors and lawyers.

“We’re overjoyed to share with the world what these young alumni have accomplished in just a few short years since graduating from this beloved institution,” said SSU Interim President Cynthia Alexander. “These alumni are the best and brightest and truly reflect the values we hope to instill in all SSU graduates.”

By highlighting the achievements of these alumni, SSU aims to inspire its current and future students to aspire to greatness and to emphasize the university’s role in shaping future leaders across various fields.

Each of this year’s honorees attended SSU and seeks to uphold their core values of collaboration, academic excellence, discovery and innovation, integrity, openness and inclusion and sustainability. 

“As we honor these remarkable alumni, we celebrate not only their achievements but also reaffirm the value of an SSU education,” Alexander continued.

About Cassidy Jones and LOL Burger Bar

Originally from Newnan, Georgia, Cassidy Jones opened her first burger bar location in West Midtown in early 2023 and quickly gained public recognition and accolades. In 2024, LOL Burger Bar’s Patty Melt was named a Top 10 burger in Creative Loafing’s Burger Week competition.

Jones recently opened a second LOL location at the new Politan Row food hall at The Forum where her team is serving up signature burgers, fries, wings and shakes to the Peachtree Corners community.

For more information about LOL Burger Bar, visit lolburgerbar.com.

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