Business
The Legendary History of Peachtree Corners’ Technology Park
Technology Park changed the face of Peachtree Corners forever. Thanks to a few key people who dedicated their lives to science, Peachtree Corners has become a technology hub that the rest of the country can look to for ideas and innovation. Residents are familiar with the person who started it all, they see his name on bridges and schools; Paul Duke is known as the “Father of Peachtree Corners.”
Paul Duke’s Mission
Back in the 60s, Paul Duke was on a mission to create a stable environment that would keep
Georgia Tech graduates in the state of Georgia. And because of the influx of technology jobs to the area, “Tech Park” ended up being the catalyst that put Peachtree Corners on the map.
Duke modeled the idea after the “Technology Triangle” in North Carolina, but he knew that if they wanted to fill up these corporate buildings with engineers and scientists, they had to also build a desirable place for their families to live. So, as a member of the Georgia Tech National Advisory board at the time, Duke managed to raise $1.7 million for his vision.
“Paul was a dynamic and forward-thinking individual,” Jim Gaffney recalled. “He was a visionary who wasn’t any sort of braggadocio, he just wanted to produce good work.” The late Terry Gaffney, who was a secretary to Paul Duke, described him as being a “quiet-spoken” man who worked hard behind the scenes and didn’t seek to find praise for his efforts. Like Walt and his “Carousel of Progress,” Paul Duke went forward into the unknown with nothing but his dreams for the future.
Technology Park and Early Communities
By the late 1960s and into the 70s, most of the major cities were dealing with riots and turmoil while Atlanta was booming. Technology Park, just outside of Atlanta, was thriving too and already housed big names such as Scientific Atlanta, GE and Hayes Micro-computer systems. In fact, the world owes a tip of the cap to Technology Park for the creation of the modem, which was developed right here by Dale Heatherington and Georgia Tech alum, Dennis Hayes.
The Technology Park side of the “Live and Work” idea was headed by another Georgia Tech alumni, Charles Brown. Together they managed the creation of Technology Park and turned the idea of Peachtree Corners from nothing but a whisper into a reality. “Peachtree Corners Inc.” was not only the name of the development corporation created by Paul Duke himself, but it was quickly becoming a household name as well.
The arrival of the 70s meant phase two of Paul Duke’s plan, which was creating a community desirable enough for the families of these great minds to live. Developer Jim Cowart broke ground on the first communities that would later be the modern-day Peachtree Corners; the North Manor, Peachtree Station, Revington, Lynnfield, Riverfield and Amberfield neighborhoods. The area was quickly becoming an attraction for young families and young tech companies alike.
About a decade later, Jim Gaffney successfully blocked the “East Jones Bridge” widening project which would have cut the modern-day North Manor community in half. As you may know from a previous Peachtree Corners Magazine article featuring North Manor, that area is now a thriving community. But what you probably didn’t know is that the same Charles Brown who helped build Technology Park was also one of the key individuals who helped Jim thwart those plans.
A Move for City Independence
By the late 90s, Technology Park’s appeal caught the eye of the City of Norcross, and the city began making moves to acquire it for their own. They tried and failed many times to annex Technology Park right up to route 141, which would have cut the modern-day Peachtree Corners in half.
By the 2010s, all around there were whispers in the air of incorporating Peachtree Corners into a city. Norcross made one final attempt to annex Technology Park and that ended up being the final push that the United Peachtree Corners Civic Association (UPCCA) needed to protect its technology jewel. By 2011, Peachtree Corners not only became a city, but it was the largest city in Gwinnett County.
Over the years, Georgia Tech’s relationship with Technology Park began to wane. The economic recession through the 80s and the subsequent housing crisis in 2008 had dulled the shiny new penny that once was the innovative technology city. So the new Mayor, Mike Mason, along with the new city of Peachtree Corners, looked for a clever way to bring back its luster.
The Seeds of Curiosity Lab
That was where the idea of an incubator hub was first conceptualized: a place where Georgia Tech would attract big name companies to come and research, mentor Georgia Tech students and develop new technologies. The name at the time was the “Prototype Prime Incubator Hub,” which is now a part of what you may know as Curiosity Lab. And who better than to develop such a revolutionary idea, than the man behind “Technology Square” in downtown Atlanta, Wayne Hodges.
Hodges is not only the Vice-President Emeritus for Georgia Tech, but he was also the founder of the very first Technology Incubator in the country back in the 1980s. The Advanced Technology Development Center (ATDC) helped over 120 startup companies in the state of Georgia by developing their technologies and bringing them out of the garage phase. Hodges was serving as the president of the Georgia Advanced Technology Ventures (GATV) when they developed Technology Square in Midtown Atlanta.
Lovingly nicknamed “Tech Square” by the Georgia Tech students and faculty, it expanded the confines of Georgia Tech Campus across the highway and built a strong relationship between the University and big-name tech companies. Tech Square changed the face of Midtown Atlanta, not only making it a safer neighborhood, but also attracting tech giants to the area, exactly the kind of impact Peachtree Corners was looking for.
After his “semi-retirement” in 2009, Hodges was working at The Pendleton Group for Peachtree Corners outreach and economic development. The city approached Wayne, along with City Manager Brian Johnson, to develop the incubator for Technology Park. The idea was that the City of Peachtree Corners would be heavily involved in the project. Throughout his more than 30 years of working with Georgia Tech, Hodges remembers being constantly questioned about why Georgia Tech was not more involved in Peachtree Corners, and now this was his chance to change that.
The Lab and Park Blossom
Curiosity Lab was created in 2017, and in just a few short years, Technology Park zoomed to the forefront as a beacon of technology innovation. Now, Georgia Tech students can take classes there. There are also as STEM programs for the school fondly named after Paul Duke himself. Startups and major tech companies alike flock to Peachtree Corners to perform testing and research. Hodges remarked that he is just happy to be part of it.
“I love working with people who are willing to step up and get things done,” Hodges said.
Johnson and Hodges are excited about a number of new innovations that are the first of their kind in the country and, in some cases, the world, including:
■ A 1.5-mile test track for autonomous vehicles
■ The first driverless shuttle deployment on a city street
■ The first 5G deployment in Metro Atlanta available for testing
■ The first tele-operated E-Scooters which you can call from an app and they drive autonomously to your location
■ The first “living” laboratory
In fact, Peachtree Corners now has the first city roads ever to be insured for autonomous vehicles. Aside from the technologies that sound like they came out of a science fiction novel, the Curiosity Lab incubator now hosts about 15 new startup companies and counting. Once again, Technology Park has a thriving relationship with Georgia Tech and is paving the way for a new age of technology production all around the world.
But the bond between Technology Park and Peachtree Corners is far more impactful than most residents might know because the city might never have existed without those special people who were willing to step up and get it done.
The Peachtree Corners Business Association (PCBA) awarded a check for $500 to the United Way of Greater Atlanta (Gwinnett County) at their Business After Hours networking event in November.
The local organization was chosen by PCBA’s Outreach Committee because of their commitment to providing assistance and bettering the lives of children within the community.
United Way of Greater Atlanta
The mission of United Way of Greater Atlanta is to engage and bring together people and resources to drive sustainable and equitable improvements in the well-being of children, families and individuals in local communities.
“Greater Atlanta is one of the most vibrant regions in the country, but the region has significant barriers to realizing its potential in the future because of its continued ranking at the bottom of the list of metro areas in income mobility,” stated Vanessa Roussell, United Way senior director of corporate relations.
“Children born in low-income households have only a 4% chance of getting out of poverty in their lifetime,” she continued. “We at United Way of Greater Atlanta don’t like those odds. Our work is about changing them so that children — regardless of where they’re born — have the chance to realize their potential and build lives that sustain themselves, their families and their communities.
Assessing needs within the county
The organization’s goal is to help every child unlock their full potential, by improving education, healthcare, resources and economic mobility in the communities where they live. Their “every child program” includes every child in Gwinnett.
Based on the 2023 census track for Gwinnett County, 94,308 people living in Gwinnett County are at risk, particularly in and around Sugar Hill/Buford, Duluth, Norcross, Lawrenceville, Lilburn and Snellville. The highest-need residents are located in the I-85 corridor, mainly around Duluth, Norcross and Lilburn.
Giving back to support the community
“The PCBA is proud to donate a check for $500 to United Way of Greater Atlanta (Gwinnett County),” said PCBA President, Lisa Proctor. “Our outreach committee and board are committed to supporting our community, and investing in the well-being of the children in our community aligns with our core principles. We know that our dollars will be targeted to help those at highest risk … We are glad to have the local Gwinnett chapter located right in our community.”
Funds for the PCBA Community Outreach Program are raised throughout the year from PCBA membership, sponsorship and an annual charity event. Donations and scholarships are awarded at their monthly events so that members have the opportunity to learn more about the community organizations and their programs.
Over the past 12 years, the PCBA has awarded 19 scholarships to outstanding graduating high school seniors and donated in excess of $165,500 back into the community.
About Peachtree Corners Business Association
“Where businesses come to grow,” the Peachtree Corners Business Association (PCBA) is a business membership organization that focuses on innovative approaches, programs, shared resources, community outreach and opportunities for member businesses and professionals to connect, develop, grow and prosper.
The PCBA is made up of businesses of all sizes and types who want to expand their reach and grow their business within Peachtree Corners and the greater metro Atlanta area.
For more information visit peachtreecornersba.com.
The strategic acquisition strengthens TransPak’s Southeast presence and expands their capabilities in custom packaging for military, aerospace and high-value equipment.
TransPak, a global leader in logistics, packaging and crating services, recently announced the acquisition of Reid Packaging, a long-standing provider of custom packaging solutions based in Peachtree Corners. Both family-owned and operated companies share a deep-rooted commitment to quality craftsmanship, reliability and customer service, making the acquisition a natural fit.
Reid Packaging, founded in 1982, has distinguished itself as the go-to customer industrial packager in the metro Atlanta region, providing corrugated, foam and custom-engineered crating solutions, particularly in the military and aerospace industries.
Under the ownership of Ward Phillips since 2008, the company has grown to become one of the largest packaging facilities in the region, with a 60,000-square-foot site.
The acquisition will allow TransPak to expand its local manufacturing capabilities in the Southeast, while leveraging Reid Packaging’s expertise in specialized and heavy-duty custom crates.
Strategic Atlanta location and enhanced capabilities
The acquisition is part of TransPak’s strategic expansion into the Atlanta market, a critical logistics hub for both the renewable energy and semiconductor industries.
“We’re thrilled to welcome Reid Packaging into the TransPak family,” said Tomas Molet, executive vice president of East and Midwest Operations, TransPak. “With Reid Packaging’s prime location in Peachtree Corners, we are now able to serve customers throughout the Southeast, including direct routes to the Carolinas and beyond. This acquisition strengthens our ability to meet the needs of existing clients, especially those in the semiconductor and renewable energy sectors.”
In addition to the strategic location, the acquisition brings new manufacturing capabilities to TransPak’s East Coast operations. Reid Packaging’s facility is now the largest of TransPak’s locations in the region. Its offerings include enhanced services, such as heavy-duty and triple-wall corrugated packaging, which will enable TransPak to meet the growing demand for custom-designed packaging solutions for fragile, high-value equipment.
Commitment to employees and leadership appointments
A key focus of the acquisition was ensuring a smooth transition for Reid Packaging’s employees.
“We made a commitment to Ward Phillips to take care of the staff, and we’ve delivered on that promise,” said Molet. “All employees were retained, and we’ve introduced benefits they previously didn’t have as part of our commitment to making this a positive transition for everyone involved.”
Amanda Gautney, a longtime member of TransPak’s leadership team, has been appointed as the operations manager for the Peachtree Corners facility. “I’m excited to work with the team at Reid and continue the legacy of this respected company,” said Gautney.
Looking forward in Atlanta
TransPak plans to continue operating under the Reid Packaging name for the immediate future. However, the facility will gradually transition to full integration under the TransPak brand, reflecting the shared values and commitment to quality of both companies.
About TransPak
Headquartered in Silicon Valley, TransPak has been providing innovative and cost-effective design, crating, packaging and global logistics for over 70 years.
As a customer-focused, women- and family-owned company, TransPak combines the agility of a small business with the reliability of a global powerhouse. TransPak lives by the slogan, “We make it happen,” ensuring that high-value, fragile, and oversized goods reach their destinations safely and efficiently.
For more information about TransPak, visit transpak.com.
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