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Local Makers Find Success in Peachtree Corners, Part 3: “Continuing A Legacy — Geneva’s Goodness”



Susan holding her handmade white chocolate covered pretzels. Photos by Isadora Pennington.

Sometimes it takes the unexpected to shake things up and inspire us to pursue our dreams. Whether it’s our children growing up and needing less attention, a sudden job change or a desire to transform grief into growth, there are many reasons why individuals might seek out a career that sparks their passion and gives their life new meaning.

Susan and Jeff Moore

Certainly, the past two years of living through a global pandemic have presented unprecedented challenges and ample opportunities to reconsider the ‘why’ behind our daily lives. So what does it take for an individual to embrace their dreams and not only survive a pandemic, but also to thrive?

Lemon iced cookies

I’d like to introduce you to three such makers who have devoted themselves to their crafts, finding joy and meaning through transforming their ideas into products, and hobbies into livelihoods.

Continuing A Legacy — Geneva’s Goodness

Display for the pretzels

Faith, Family and Food. That’s the motto that Susan and Jeff Moore have infused in their
newly minted business, Geneva’s Goodness. Named after Susan’s mother, Geneva, who passed away in 2014, the idea was sparked from a desire to continue her legacy. The beloved matriarch of the family, Geneva was known for crafting extravagant meals and desserts as her way of showering her family with love and warmth. Jeff, who has been married to Susan for 28 years, recalls those dinners he experienced at Geneva’s table.

The “Peanut Butter Haystakes” recipe

“I can remember the very first time I had Thanksgiving with Susan’s family; it was a major event. It’s an event that’s designed for family to come together and eat and discuss and have a really good time, and usually the central focus is the food,” said Jeff. “This was an event for Miss Geneva. It was a spectacle. She would never say that, but I’ll say it. This was her thing; she didn’t really want anyone to help, she just wanted to do her thing.”

Even as Geneva’s age made preparing those lavish dinners harder, she was never one to sit on the sidelines. In fact, she was known for making each guest their own dedicated pie in their personal favorite flavor. As Jeff puts it, these gatherings were not just a day, but often turned into a week-long celebration of food as they polished off the leftovers after the event. It was a tradition that not only fed the bellies of her loved ones, but also reminded everyone of the value of family and the strength of their faith.

Her mom was a pastor, so her faith was a central focus,” explained Jeff. “She loved her family so much. And then there was the food. For her, it all connected; it wasn’t like you could take one out – all three were woven into the fabric of who she was.” Preparing food was Geneva’s love language. And boy, did she love deeply.

In the wake of her mother’s passing and as the grief of her mother’s absence truly settled in at the communal meal following the funeral, Susan felt not only saddened but also inspired. “I just remember thinking that I want to be a better person because of her, and I want to do something for her, somehow. I just had that overwhelming feeling that because of her I wanted to be better.”

Susan’s journey with baked goods started back when she and Jeff first got together and he asked if she might try to make a 7-UP lemon pound cake that his own mother used to make for him when he was a child. She tried, and her initial attempts left room for improvement. In the years since, she has further developed her skills in the kitchen, mastering not only that beloved 7-UP lemon pound cake, but also a great number of other baked goods.

The Moores officially filed for a business license for Geneva’s Goodness in September of 2021, following only a few months of discussion. “This happened really quickly,” said Susan, who is grateful to have found a way to honor her mother and keep the tradition of cooking alive for both her family and her community. The duo has participated in one festival in Peachtree Corners already and at the time of our interview, they were gearing up for the Johns Creek Holiday Festival.

Geneva’s Goodness offers an array of delectable treats including cream cheese, peanut butter, lemon 7-UP, coconut cream, and pineapple cream pound cakes, rum cake, shortbread cookies with rum icing, lemon iced cookies, granola, white chocolate covered pretzels, banana nut bread, pumpkin bread and Geneva’s famous peanut butter haystacks. The original recipe for the haystacks, written in Geneva’s own handwriting, is still pinned to Susan’s fridge, serving as a constant reminder of why she is devoted to carrying on her mother’s baking tradition.

“It’s just continuing her legacy, really,” said Susan. “I never felt like I could make the food as good as she could, but to carry on her legacy is important. And it’s important for our family — our kids and grandkids — to show them this is what family is all about, and faith, too.”

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Isadora is a writer, photographer, and designer living in Avondale Estates, GA. She has worked in print for the past decade and has been published in the Atlanta INtown, Oz Magazine, Atlanta Senior Life, and the Reporter Newspapers.

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Arts & Literature

Wesleyan School Senior Selected for 2023 AP Art and Design Exhibit



Wesleyan School senior Elizabeth Tian is one of 50 students whose artwork was selected for inclusion in the 2023 AP Art and Design Exhibit. This is an online exhibit that shows exemplary AP art portfolios selected from over 74,000 entries.

This year’s exhibit features student artwork showcasing a diverse range of student ideas, styles of artmaking, materials used and conceptual as well as physical processes involved with making works of art.

“Inclusion in this exhibit is highly selective and proves Elizabeth’s brilliance in concept and technique,” said Meagan Brooker, assistant director of fine arts and art teacher.

The exhibit will feature Tian’s portfolio alongside a profile.

“Elizabeth is a tremendous student that works so hard and puts much thought into design. I am thankful for Ms. Brooker’s dedication, guidance, encouragement and critical thinking that allows her to equip her students to grow in their artistic ability,” shares Joe Koch, high school principal.

To learn more about the school, visit www.wesleyanschool.org.

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Arts & Literature

High Museum of Art Presents Exhibition of 19th-Century Black Potter from the American South



Coming this spring, from Feb. 16 – May 12, 2024, the High Museum of Art will be the only Southeast venue for “Hear Me Now: The Black Potters of Old Edgefield, South Carolina.” 

The exhibition features nearly 60 ceramic objects created by enslaved African Americans in Edgefield, South Carolina, in the decades before the Civil War. 

These 19th-century vessels demonstrate the lived experiences, artistic agency and material knowledge of those who created them.

The works include monumental storage jars by the literate potter and poet Dave (later recorded as David Drake, ca. 1800-1870) as well as examples of utilitarian wares and face vessels by unrecorded makers. 

“Hear Me Now” will also include work by contemporary Black artists who have responded to or whose practice connects with the Edgefield story, including Theaster Gates, Simone Leigh and Woody De Othello

The exhibition is organized by The Metropolitan Museum of Art and the Museum of Fine Arts, Boston.


“We are honored to present this exhibition, which recognizes the innovation of Edgefield potters—a practice all the more remarkable given that their work was created under the most inhumane conditions of enslavement,” said Rand Suffolk, director of the High.

“It’s an important story, one that not only dovetails with the High’s longstanding recognition and display of Edgefield pottery but one that should also resonate with our regional audiences.” 

In the early 1800s, white settlers established potteries in the Old Edgefield district, a rural area on the western edge of South Carolina, to take advantage of its natural clays. 

Hundreds of enslaved adults and children were forced to work in the potteries, bearing responsibility for the craft, from mining and preparing clay to throwing vast quantities of wares and decorating and glazing the vessels. 

By the 1840s, they were producing tens of thousands of vessels each year. The stoneware they made supported the region’s expanding population and was intrinsically linked to the lucrative plantation economy. 

The history of slavery is widely understood in terms of agriculture, but these wares tell the story of what historians call “industrial slavery,” where the knowledge, experience and skill of enslaved people were essential to the success of the enterprise.

White enslavers and factory owners often marked the wares with their names, therefore claiming the expertise of the enslaved as their own. Only some of the enslaved makers have been identified so far, and more than 100 of their names are highlighted in the exhibition. 

One identified maker included in the exhibition is Edgefield’s best-known artist, Dave, later recorded as David Drake, who boldly signed, dated and incised verses on many of his jars.

“Hear Me Now” features many of Dave’s monumental masterpieces, along with a video featuring Dave’s newly discovered descendants Pauline Baker, Priscilla Carolina, Daisy Whitner and John Williams, in which they reflect on his work and their family connections.

Among the other exhibition highlights are 19 face vessels or jugs, which served as powerful spiritual objects and were likely made by the Edgefield potters for their own use.

Their emergence in the region roughly coincides with the 1858 arrival in Georgia of the slave ship The Wanderer, which illegally transported more than 400 captive Africans to the United States.

More than 100 of those individuals were sent to Edgefield, where they were put to work in the potteries. Growing evidence suggests that their arrival brought African-inspired art traditions, religion and culture to the area. 

The face vessels resemble nkisi, ritual objects that were important in West-Central African religious practices to facilitate communication between the living and the dead.

“Hear Me Now” examines the continuing legacy of Edgefield with works that respond to and amplify Edgefield’s story.

“Hear Me Now: The Black Potters of Old Edgefield, South Carolina” will be presented in the Special Exhibition Galleries on the Second Level of the High’s Stent Family Wing.

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Arts & Literature

Beatrix Potter Exhibition Coming to the High Museum This Fall



This October, the High Museum of Art will present “Beatrix Potter: Drawn to Nature.” The interactive exhibition encourages visitors of all ages to explore the places and animals that inspired Potter’s popular stories, such as “The Tale of Peter Rabbit.” 

More than 125 personal objects will be displayed, including sketches, watercolors, rarely seen letters, coded diaries, commercial merchandise, paintings and experimental books. The exhibition will also examine Potter’s life as a businessperson, natural scientist, farmer and conservationist. 

The exhibition is organized by the Victoria and Albert Museum and is the latest in the High’s series celebrating children’s book art and authors. 

“The High is committed to serving family audiences and connecting them to the power of children’s book art, which can inspire creativity, engender empathy and teach important life lessons,” said Rand Suffolk, the High’s Nancy and Holcombe T. Green, Jr., director. “We are delighted to share the wonderful illustrations and stories from Potter’s famous tales with our youngest visitors and explore the author’s life story, which was marked by a love of learning and dedication to preserving nature for future generations.” 

Beatrix Potter (British, 1866–1943), Appley Dapply going to the cupboard, 1891, watercolor on paper, Victoria and Albert Museum, given by the Linder Collection, LC.29.A.1. © Victoria and Albert Museum, London, courtesy of Frederick Warne & Co. Ltd. and the Linder Collection.

Born in London, Helen Beatrix Potter was passionate about animals and the natural world from an early age. This passion sparked her career as a world famous author and illustrator. Her interest in nature also influenced other aspects of her life, leading to significant achievements in art and science.

“Drawn to Nature” connects elements of her creative practice, from building characters and observing nature to telling stories and conserving the environment. 

“Beatrix Potter’s singularly creative life offers insights for all ages. This exhibition, part of the High’s longstanding dedication to families and intergenerational learning, is designed to welcome everyone to ask what it means to see with imagination and care for our world, together,” said Andrew Westover, exhibition curator and the High’s Eleanor McDonald Storza director of education. 

The first section of the exhibition focuses on how Potter developed the characters that inspired her most famous stories, including “The Tale of Peter Rabbit,” “The Tale of Benjamin Bunny” and “The Tale of Jemima Puddle Duck.” 

Beatrix Potter (British, 1866–1943), Drawings of a bridge scene and hares at play, 1876, watercolor and pencil on paper in stitched book, Victoria and Albert Museum, Linder Bequest, BP.741. © Victoria and Albert Museum, London, courtesy of Frederick Warne & Co. Ltd.

She modeled her characters on animals familiar to her, and her stories were informed by careful observations of nature. “Drawn to Nature” will include many of her original character sketches and more insight into how she built richly imagined worlds. 

The exhibit also explores Potter’s scientific observations and will feature a cabinet of curiosities alongside her realistic nature drawings.

“Drawn to Nature” will reveal Potter’s abilities as a storyteller, illustrator and entrepreneur. From her mid-20s, Potter translated her close observation of animals and nature into detailed pictorial storytelling. 

She also sold holiday cards featuring her drawings and designs. These letters and illustrations became the basis for her stories, and in 1902, she signed a publishing deal.

Another section of the exhibition features sketches and finished artworks from her books, including “The Tale of Squirrel Nutkin” and “The Tale of Benjamin Bunny.” This section will feature a dedicated reading space to sit and enjoy Potter’s children’s books. 

In the exhibition’s final section, watercolors, personal items and drawings will demonstrate Potter’s love for England’s Lake District and her work to conserve its landscape and local farming culture. 

Beatrix Potter (British, 1866–1943), Drawing of a walled garden, Ees Wyke (previously named Lakefield), Sawrey, ca. 1900, watercolor and pen and ink on paper, Victoria and Albert Museum, Linder Bequest, BP.238. © Victoria and Albert Museum, London, courtesy of Frederick Warne & Co. Ltd.

Following her permanent move there, she recognized how much locals and visitors treasured the region. When she saw modern development threatening what made it unique, she used her privilege and position to help protect the area. 

She built up flocks of Herdwick sheep, which were in danger of dying out, and ensured the landscape would be protected forever by England’s National Trust. Upon her death in 1943, she left the charity thousands of acres of her own land and 14 working farms. 

“Above and beyond the delight that Potter’s book characters and illustrations bring to our lives, her creativity as a businessperson, scientist and conservationist can inspire all audiences,” said Westover. “It’s a privilege to share her stories and invite everyone to rediscover a beloved author and her enduring legacy.”

In conjunction with the exhibition, the Alliance Theatre at The Woodruff Arts Center will present “Into the Burrow: A Peter Rabbit Tale,” a musical written by Mark Valdez and inspired by Potter’s stories. 

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