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Setting a New Standard: A world-renowned engineering society builds a cutting-edge home on Technology Parkway

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ashrae
Photos courtesy of Ashrae

You may not know what ASHRAE is, but you know its work: the clean and comfortable air we all take for granted inside many modern buildings.

The international professional society’s standards are behind everything from the filtering of airplane cabin air to the energy efficiency of office buildings that mitigates climate change and dependence on foreign oil. Today, it’s a major authority in the COVID-19 fight, penning standards for halting the coronavirus’s spread through HVAC systems that are promoted by the Centers for Disease Control and Prevention.

And now ASHRAE is your neighbor, having recently moved into a new $20 million global headquarters on Technology Parkway meant to be a living laboratory for “walking the talk” on energy efficiency.

“We harness the collective wisdom of the world’s experts and bring that wisdom to bear on some of these challenges,” said Jeff Littleton, ASHRAE’s executive vice president, in a recent interview.

Jeff Littleton

ASHRAE (pronounced “ash-ray”) is the easier-on-the-tongue version of the group’s full name, the American Society of Heating, Refrigeration and Air-Conditioning Engineers. The society traces its history back to 1894, when a group of heating and air-conditioning engineers convened in New York City. A merger with a society of refrigeration engineers in 1959 produced the current organization.

Today, ASHRAE has more than 55,000 members in around 130 countries. It offers training and professional certifications for those in the HVAC and refrigeration industries, and stages conferences that attract up to 75,000 attendees. It funds research at universities and specialty labs to the tune of $5 million a year.

But ASHRAE’s most influential role is writing industry standards that are taken so seriously, some of them become law. ASHRAE isn’t a trade association designed to promote its industry; it’s a professional society with a nonprofit mission of promoting the public good. ASHRAE’s priority is not what might make your HVAC contractor the biggest paycheck, Littleton said, but what will best ensure “health and human comfort.”

“We have an obligation to serve the public trust,” said Littleton. “… We are a true-blue professional society, and that drives a lot of what we do.”

The energy efficiency of buildings is a major standard set by ASHRAE, whose word has been federal law for decades.

“Back in the 1970s, when the oil embargoes caused oil and gas shortages in the U.S. and lines at gas stations and all that, the U.S. Department of Energy came to ASHRAE and said…, ‘The built environment in the United States is burning too much energy and we need to cut back on that,’” said Littleton.

The result was a regularly updated code for commercial buildings in federal law that has been adopted by many state and local jurisdictions as well. On such standards, ASHRAE goes beyond heating and cooling to virtually every “building technology” related to energy usage.

It’s one of the ways, Littleton said, that ASHRAE is a “really big player in trying to mitigate climate change.” He noted that while motor vehicles are often depicted as the villains of climate change, buildings are major factors: 35% of the world’s final-customer energy use and 40% of energy-related greenhouse gas emissions, according to ASHRAE.

Last year, ASHRAE responded to another national crisis: the COVID-19 pandemic. “People started calling us [asking], ‘What do we do? What do we do when we find out someone in our 10-story office building had COVID?’” Littleton recalled.

ASHRAE quickly formed a pandemic task force and subcommittees with more than 100 members, including not only industry experts, but also medical doctors and epidemiologists. In some ways, it’s familiar turf for the society, which writes standards for hospital ventilation systems and how to prevent outbreaks of some specific bugs, like the air-conditioning-loving bacteria that causes Legionnaires’ disease.

For COVID, the society is regularly devising best practices and rules for preventing the coronavirus from blowing around inside buildings, with everything from air filters to virus-zapping ultraviolet systems addressed. “Right now, we’re developing a … guidance document on outdoor dining because we’re getting requests from jurisdictions that want to get those open as soon as possible,” said Littleton.

While ASHRAE always develops its standards and practices with public input and review, one way it makes money is keeping the final documents exclusive and selling them to authorities and organizations. But not with COVID guidance. All pandemic-related material is free to view and download from the society’s website.

“We certainly don’t want to profit from the fact that the pandemic is going on,” said Littleton. The society finds it rewarding enough that its task force experts “have really risen to that challenge. It’s really had a big impact. … We’re really proud of that work as an organization.”

ASHRAE aims to live up to its own standards. It did so when it moved in 1984 from New York to metro Atlanta, building a high-efficiency headquarters in DeKalb County near I-85 and North Druid Hills Road. That site is now in the young city of Brookhaven and neighboring Children’s Healthcare of Atlanta, which has a $1 billion hospital project that made it clear it was time to move again. The society looked around for a site to set a new standard with its headquarters — and found it in Peachtree Corners.

Littleton said the attractions were plentiful. Hotels, green space and restaurants for the many visiting students and experts. A “high-tech look” and fellow cutting-edge infrastructure enthusiasts, like the Technology Parkway autonomous vehicle test track.

ASHRAE now calls home an old office building at 130 Technology Parkway that dates to 1978. Instead of tearing it down, the society retrofitted it into a futuristic, hyper-efficient HQ. Its interior is heated and cooled with a “hydronic” system of fluid-filled panels instead of duct-blown air, and by the end of April the site will be studded with solar panels. The goal is a “net-zero-energy” building, meaning it will create as much energy as it burns. In short, ASHRAE is doing what it tells everyone else to do.

“If we, as a society, are really going to reduce the energy consumption in the built environment that contributes to climate change and all of that, we have to deal with existing buildings,” said Littleton. “… So ASHRAE is walking the talk.”

In the society’s public spirit, the building is also an experiment, “a learning lab, a showcase to demonstrate what’s possible.” Eventually the building will have an online dashboard publicly displaying its energy performance to see if it’s living up to its promise.

“A lot of building experts around the world are watching very closely,” said Littleton. “You throw enough money at any building, you can get there. But can we demonstrate that we can do it in an economical way?”

Much of that experiment is on temporary hold in the pandemic, which has already taken the wind out of what was supposed to be a banner year for ASHRAE. In 2020, the society planned to celebrate its 125th anniversary — counting from an 1895 debut annual meeting of its ancestor organization — and to have a major grand opening celebration at the new headquarters. Now health concerns have the society shying away from even a ribbon-cutting, and most of the 110 staff members remain working from home to avoid COVID.

But that, too, shall pass, and ASHRAE is looking forward to enjoying its new home and setting new standards.

“We’re excited to be here in Peachtree Corners. It’s a cool place. It’s got hotels and restaurants and everything close by,” said Littleton. “Working with the folks from the city of Peachtree Corners has been great. They’re very responsive.

“It’s just ironic that we’re not really using the building right now, but it’s going to be really neat.”

For more about ASHRAE and its work, see ashrae.org.

John Ruch is a journalist with SaportaReport and Buckhead.com in metro Atlanta. His freelance work has appeared in such publications as the Washington Post and the Seattle Times. In his spare time, he writes fantasy novels.

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The Forum Gives Sneak Peek of New Eateries and Community Spaces

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If you’ve been to or near the Forum in the past few months, you’ve probably noticed cranes and construction crews. The anticipation of the first phase of renovation of the 22-year-old retail center has left a lot of Peachtree Corners residents as well as nearby patrons excited to see changes.

The Forum administration invited the media for a hard hat tour on July 17. The event showcased the redevelopment progress ahead of The Plaza’s grand opening on Aug. 8.

Photos by Sophie Gruber, Courtesy of The Forum

Scrumptious bites incoming

Executives from the development and leasing teams joined on-site management and led attendees around the new central gathering space, guest amenities and Politan Row, the newly created 10,000-square-foot food hall.

Dining concepts from veterans at Sheesh, Twenty-Six Thai and newbie Gekko Kitchen were the first food vendors announced for the space, which is expected to open in January.

“We can’t wait to introduce the Peachtree Corners community to our food hall experience,” said Politan Group CEO Will Donaldson in a news release. “Every detail from the design to the bar program to the cuisine is thoughtfully curated to inspire guests to not only mingle with one another but to connect with our incredible restaurateurs and discover new favorites.”

During the tour, Donaldson explained that eventually there will be seven different global cuisines in the Politan Row food court at the Forum featuring well-known and up-and-coming local talent. Once complete there will be a central bar, a private event venue and a covered outdoor patio.

“One of the things that we’re excited about is this unique design that we’ve come up with, that’s very specific to this area,” he said. “We’ll be open seven days a week for lunch and dinner. Whether you’re with a group for lunch or with your family, it works great for multiple settings.”

Twenty-six Thai owner Niki Pattharakositkul said the restaurant will work with local vendors to source the freshest meats and produce possible.

Photos by Rico Figliolini

“There are certain types of produce and protein we try to source locally, but sauces and the more exotic produce and herbs, we have to import from Thailand,” she said. “Our brand is trying to move towards doing things locally and sustainably.”

Working with organizations such as Georgia Grown limits the use of large food distribution companies. Since starting Twenty-six Thai in 2016, Pattharakositkul has launched seven locations across metro Atlanta, including at Politan Row’s Ashford Lane and Colony Square.

The eatery describes itself as an “authentic wok-fired Southeast Asia-inspired menu featuring items such as pad Thai, pad see ewe and classic drunken noodles.”

Sheesh, a Mediterranean concept that uses simple, wholesome ingredients prepared with unique spices and blends, is run by corporate executive chef Charlie Sunyapong and director of operations Raquel Stalcup. The two are also members of the group behind full-service restaurants Stäge at Town Center and Pêche at the Forum.

Photos by Rico Figliolini

The popularity of those suburban concepts has already taken off. With Sheesh, they’re looking to do something different.

“There are going to be some things that are unique to Sheesh that you’re not going to get at the other places,” said Sunyapong. “You’re not getting a whole restaurant; this is quicker fare.”

Gekko Kitchen, a former food truck transformed into a hibachi and ramen experience, will be serving fresh, fast bowls that are more colorful and lighter than traditional hibachi fare.

Photos by Rico Figliolini

Gathering spots

Development Manager Nick Lombardo explained that NAP is moving away from building big construction projects from scratch like Colony Square in Midtown Atlanta and Avalon in Alpharetta.

“As a company, North American Properties pivoted around 2020 from building big ground-up construction to more redevelopment with already existing properties,” he said. “With the thought of great assets that just need a little more attention Infused into them to create value, we bought the Forum in 2022.”

He said that value-add propositions done at The Forum will create a more walkable center.

Photos by Sophie Gruber, Courtesy of The Forum

“Trying to compete with the internet on convenience is a very tough task, so the way we differentiate is by experiences,” he said. “We host between 150 to 200 events every year. We have things like concerts, wellness and fitness events and we have child playtime events. Our marketing team does a great job and they’re the differentiator when it comes to what makes our property stand out.”

By the first week of August, a large gathering space will be unveiled in the central area of the property between Pottery Barn and seafood restaurant Pêche. It will have a nine-foot LED screen capable of hosting movie nights and sports viewing. There will also be musical performances featuring local artists.

“We’re not in competition with Town Center,” said Charlotte Hinton, marketing manager at The Forum. “Town Center has gates like a real music festival and we’re more like a ‘chill and enjoy the music’ vibe where you can grab a beer and hang out or maybe kind of walk around.”

The smaller space and artificial turf are unlike the Town Center space where attendees spread blankets and bring chairs. The Forum will have furniture and seating in the space so folks can just gather and either enjoy time with family or partake in events.

The Forum will also offer valet parking on a limited schedule at that end of the property.

More improvements

Although the construction equipment will have moved out, the jewel box building will house a yet-to-be-named restaurant that will open early next year.

“We’re pretty much done with what we’re doing as far as landlord work,” said Lombardo. “We ask our tenants to bring their brand and their design and their material pallet and put that on the building to express their brand identity. They know their brand better than we do. They know how to best design their building and how it functions and works.”

It’s the same process with retail stores, he added.

Photos by Rico Figliolini

“We always ask all of our new tenants to come in here when they’re building their storefront,” he said. “They’re not just selling their clothes; they’re selling a lifestyle in the brand so we ask them to push their brand out to the street.”

Even with the new spaces, there will be no shortage of parking, Lombardo added. “There’s plenty of parking behind these buildings,” he said pointing toward Pêche. “What we’ve done is enhance the connectivity to those areas. We’ve redone this breezeway and we’re adding lighting and connecting the parking lot to the main boulevard here. The goal is to replace cars with people and activity and bring a sense of community to the property.”

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Taste of Peachtree Corners: PCBA Showcases Local Restaurants

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Over the past 12 years, the PCBA has awarded 19 scholarships and donated more than $156,000+ back to the Peachtree Corners community.
Photos by Anna del Villar

The Taste of Peachtree Corners has been in the works for years, but the COVID-19 pandemic put many key events on hold for the Peachtree Corners Business Association (PCBA).

But luckily this year, the dedicated staff of volunteers successfully executed a memorable event and introduced a lot of local business owners to their neighboring restaurants and caterers.

As I walked up to the Community Chest Room at Peachtree Corners City Hall on June 27, there was a line outside the door. I later found out that over 100 people had registered to attend the event. I got checked in quickly and was faced with a “passport” of 10 Peachtree Corners restaurants serving everything from high-end bakery items to good old-fashioned barbecue, and modern twists on seafood and American cuisines.

Let’s talk about the food

The idea was to visit all 10 restaurants and collect stars while trying samples and small plates. My first stop was Firebirds Wood Fired Grill, and they had my favorite – homemade chips and queso. The queso was smoky and mildly spicy with a great depth of flavor. What a great start. Next up was Chopt. Creative Salad Co. I had never heard of this restaurant before, but they blew me away with a perfect amuse-bouche of cherry tomato, pesto, mozzarella, and olive oil. These guys understand simple and fresh Mediterranean flavors.

The folks from Marlow’s Tavern were also on-site serving shrimp and grits with jalapeno, spinach and tomato beurre blanc. This is definitely the style of elevated food I’ve come to expect from Marlow’s. And as a nice touch, they prepared a refreshing blueberry cocktail.

Another familiar face was set up on the other side of the room. J.R.’s Log House Restaurant served southern favorites like pulled pork sliders, baked beans and mac n’ cheese. I couldn’t pass this one up. The pulled pork was tender, tangy and saucy. Exactly what I want from a barbecue. Lazy Dog’s table really impressed me with its presentation. The tuna cup with rice, avocado and chili with chips on the side, was a real stunner.

Moe’s Southwest Grill was also on-site handing out tasty tequila lime chicken with rice, avocado, and black beans. This super hearty and comforting entrée was followed by a seafood course from PECHE Modern Coastal. Crab cakes with a croissant pinwheel, roasted garlic and lemon aioli and arugula were on the menu and the flavor combinations were simply fantastic.

PECHE’s sister restaurant STAGE Kitchen & Bar was next door offering a tuna and salmon tostada with avocado, eel sauce, spicy mayo, and cilantro. This was easily one of my favorite bites of the night. The tostada was crunchy and light with clean and bright flavors. No kidding, I could probably eat this every day for lunch.

I moved on the Smoke’s Family Catering and owner Phillip Smoke had whipped up enough barbecue to feed an army.  I had the pleasure of trying the smoked chicken with potato salad and it was the perfect pairing. Last but not least: dessert. I capped off the evening with a beautiful chocolate ganache-filled croissant with perfect lamination and flaky texture.

The inspiration behind the event

With a (very) full stomach, I caught up with PCBA President Lisa Proctor to talk about the event.

“We knew that COVID was really hard on a lot of our restaurants to get people back in,” said Proctor. “We wanted to do it in June because we wanted to celebrate our military. Everybody remembers them maybe on Memorial Day or different things, but June is the 80th anniversary of D-Day.”

“The military is always close to our heart,” she added. “We’re also very proud of our restaurants. They all have gone above and beyond.”

Tonight, the PCBA was honoring the Armed Forces and its brave veterans while bestowing two donation checks to very worthy causes.

The first check for $500 went to Folds of Honor. Since 2007, Folds of Honor has provided life-changing scholarships to the spouses and children of America’s fallen or disabled military. And now, their mission expands to the families of America’s first responders.

The second check for $500 was given to Light Up the Corners, a 501(c)(3) volunteer organization with an annual glowing, flashing, blinking, shining, nighttime running party and fundraiser in one.  All proceeds from the event go to benefit less fortunate children and families in the Peachtree Corners community who are struggling by giving them the chance to participate in life-enhancing programs and activities at the Fowler YMCA.

Over the past 12 years, the PCBA has awarded 19 scholarships and donated more than $156,000+ back to the Peachtree Corners community.

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Local Resident Opens AtWork Location in Peachtree Corners

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AtWork, one of nation’s leading staffing franchises, has opened its third Metro Atlanta location in Peachtree Corners, Georgia at 6185 Buford Highway, Suite E-100.

AtWork Peachtree Corners is locally-owned by Kamal Bhatia, an immigrant from India with decades of experience in hospitality and as the Senior Vice President of Operations of Atlanta-based Action Bartending School.

AtWork, one of nation’s leading staffing franchises, has opened its third Metro Atlanta location in Peachtree Corners.
Kamal Bhatia

“There is an incredible need for AtWork’s services in Peachtree Corners,” said Bhatia. “Since migrating here in 1996, I’ve witnessed Atlanta evolve and sprout new communities north of the city, including my own. Peachtree Corners has become a hub for thriving businesses, and my goal with this location is to be a key resource between companies and job seekers to support the continued growth of our local economy.”

Bhatia’s son and daughter will assist him in the business.

“This is an opportunity to create a legacy company to ensure our community is supported for generations to come,” he said.

For more than three decades, AtWork’s mission has been to connect people with jobs and jobs with people. With more than 100 locations nationwide, AtWork puts nearly 40,000 individuals to work each year in administrative, light-industrial, accounting and finance, hospitality, IT and management-level positions at some of the nation’s largest and most recognizable companies.

“We’re proud to open our doors in Peachtree Corners and provide a common place for both job seekers and growing businesses to turn for staffing solutions,” said Jason Leverant, President and COO of AtWork.

“AtWork will serve as a key resource to help employees thrive, businesses prosper and communities flourish. Kamal is the perfect partner to champion our mission and be a servant leader in her local community,” he added.

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