City Government
With the City Manager: The Forum sale and its impact, plus what is PadSplit?
Published
3 years agoon
By
Nathan DeenThe Forum Shopping Center could be under new ownership soon, but the city of Peachtree Corners is determined to not let it become just another failing shopping mall.
City manager Brian Johnson said if the 500,000-square-foot mall does get a new owner, the city would like to work with them when it comes to any revitalization plan.
The Forum is currently managed by Bayer Properties, a commercial real estate firm based in Birmingham, Ala., which was granted third-party management rights in 2019. Its retailers include a Barnes & Noble, Trader Joe’s, Old Navy, Home Goods and Pottery Barn, but there are plenty of suites open for new businesses, Johnson said.
“The Forum finds itself in a position where I think a new owner is going to do something beyond just becoming a new owner and just work hard to fill lease space,” he said.
“Someone is going to buy this thing. When you add up all the lease revenue, it has to exceed their operating cost and the note they have on the property. To a degree, they are chasing numbers and they’re not married to the community like us, and they’ll fill space with tenants you just don’t want to see at something like this. That’s the first sign of a terminal illness.”
The challenge will be coming up with ideas to make The Forum a place that is more attractive to young people, and the best way to do that is to utilize its 500,000-square footage and create a public gathering area that can be used as a venue for more events, Johnson said. He added that several proposals have already been made to do just that, including the construction of a two-story parking garage that will allow the current parking between facing stores to be converted into a large gathering space.
“Once you show there is a reason for people to hang out, there’s something to do and space to do that, I think you’re going to start seeing space get filled by tenants who cater to a younger crowd because now there’s a reason for them to do it,” he said.
“I think we can reinvent The Forum in such a way that we don’t have such density that the parking is an issue and such density that the public space, there won’t be such a crush of people that people will enjoy going there.”
Another improvement Johnson wants to see is to make the Forum more accessible to nearby residents.
“On-site residential creates a stable customer base for the mix of uses that are there,” he said. “If there’s a boutique pet store that’s within walking distance of where I live, I will shop there even if it’s more expensive versus getting into my car to go some bigger pet place like PetSmart. The Forum doesn’t have that.”
With the success of the Peachtree Corners Town Center shopping mall on the other side of Peachtree Parkway, Johnson said the two shopping centers are the heart of the city, and he is determined to see both thrive.
“The Forum is an integral part of this community,” he said. “It can’t fail, and the city will not let it.”
PadSplit ‘problematic on a number of fronts.’
An Atlanta-based start-up that provides affordable housing has been running into legal battles as they’ve tried to expand.
PadSplit, founded in 2017 by CEO Atticus LeBlanc, has made its way into Peachtree Corners. The company allows landlords and property owners to rent out individual rooms within their homes to tenants, which means owners can rent out single-family homes to four or five (and in some cases as many as 10) tenants at a time, while each tenant pays a low weekly rent rate for a furnished room.
PadSplit does not own any of the properties listed on its website but is responsible for making sure all rooms are furnished. While the company’s website states PadSplit conducts background checks on all its tenants and advertises high standards in terms of maintenance and furnishing, the company has run into legal trouble and backlash.
Last year, WSB-TV in Atlanta interviewed former PadSplit tenants as part of a seven-month investigation, and many of them complained about unsafe living conditions and violations of code enforcement. Johnson has concerns about those same issues arising in Peachtree Corners.
In Peachtree Corners, the city code prohibits short-term rentals of less than 31 days. Any property that provides less than 31 days of renting is considered a hotel and is subject to hotel code standards, Johnson said. Peachtree Corners residents cannot turn any property they own into an Airbnb for the same reason.
“We had a situation uncovered here in a neighborhood in which a property owner used a company called PadSplit,” Johnson said. “It was brought to our attention that an owner there had been advertising for as many as 10 rooms in one house.
“There are those within the community who may have heard about this and are wondering what our stance is. We absolutely do not allow this kind of stuff to happen. We do not want our neighborhoods to end up getting into a situation where people are coming in and they’re running some of these properties as investment properties.”
City code also prevents more than six vehicles from being parked at a residence, and no parking on grass or dirt is allowed.
“It’s problematic on a number of fronts,” Johnson said. “Everything from, you know, where do you park all those cars?”
Johnson said the homeowner trying to advertise his home on PadSplit has already sparked action within city government.
“We’re going to make our public code a little bit clearer so that if there is a homeowner digging into it saying, ‘Hey, can I do this?’ it will be clear,” he said.
The article is in part based on a recent podcast episode of Prime Lunchtime with the City Manager.
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Freelance journalist and content marketer, author and aspiring Screenwriter. Nathan has written for Savannah Morning News, The Brunswick News and the Bayonet and Saber.
City Government
City of Peachtree Corners Receives Distinguished Budget Presentation Award
Published
3 weeks agoon
January 31, 2025For the eighth year in a row, the City of Peachtree Corners has been esteemed with the Distinguished Budget Presentation Award. This award was presented by the Georgia Finance Officers Association (GFOA) for the City’s Fiscal Year 2025 budget submission.
The award represents a significant achievement by the entity. It reflects the commitment of the governing body and staff to meeting the highest principles of governmental budgeting. To receive the budget award, the entity had to satisfy nationally recognized guidelines for effective budget presentation. These guidelines are designed to assess how well an entity’s budget serves as a:
- policy document
- financial plan
- operations guide
- communications device
Budget documents must be rated “proficient” in all four categories and in the fourteen mandatory criteria within those categories to receive the award.
Certificate of Recognition
When a Distinguished Budget Presentation Award is granted to an entity, a Certificate of Recognition for Budget Presentation is also presented to the individual(s) or department designated as being primarily responsible for having achieved the award.
“Congratulations to the entire finance team on receiving this award,” said City Manager Brian Johnson.
“This recognition is a testament to our team’s hard work, professionalism and commitment to excellence.”
There are over 1,700 participants in the Budget Awards Program. The most recent Budget Award recipients, along with their corresponding budget documents, are posted quarterly on GFOA’s website.
Award recipients have pioneered efforts to improve the quality of budgeting and provide an excellent example for other governments throughout North America.
About the GFOA
The Government Finance Officers Association (GFOA) advances excellence in government finance by providing best practices, professional development, resources and practical research for more than 21,000 members and the communities they serve.
About the City of Peachtree Corners, Georgia
As the heart of what is being called #SiliconOrchard in the metro Atlanta region, Peachtree Corners is a vibrant municipality that’s home to more than 45,000 residents and an innovation hub that houses some of the world’s most disruptive technology companies.
As the United States’ premier smart city powered by real-world connected infrastructure and 5G, Peachtree Corners serves as the model for how government and private industry can better collaborate to create a better future for society and business.
From the world’s first deployment of teleoperated e-scooters to fully autonomous shuttles being utilized by actual residents, and from a solar roadway to the largest electric vehicle charging hub in the region, Peachtree Corners is where the most future-forward Internet of Things (IoT) and sustainable technologies come to life for the benefit of its people and the world.
For more information, visit peachtreecornersga.gov.
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City Government
BRACK: How one city operates without property tax
Published
3 weeks agoon
January 30, 2025Some people lament paying taxes. They don’t understand that taxes allow us to live in a more civilized manner, helping and protecting us all along. That’s why I don’t mind paying reasonable taxes for the safety of everyday living.
Many don’t recognize it, but you are often paying a small tax without realizing it as you go about your everyday business….but it’s not called a tax.
It’s called a “fee.” Each time you pay your power or utility bill and cable bill, your insurance premium, when you rent a hotel room or car…and other ways…you are providing a few cents or dollars to help fund mostly local government.
The newly-minted City of Mulberry (and previously Peachtree Corners) will run its government without taxing property owners paying a tax to fund its operations. How so? Entirely from fees.
Let’s visit what the other city without property taxes, Peachtree Corners, is doing.
We talked with Cory Salley, who is the finance director for Peachtree Corners. He sent along a graphic which shows where Peachtree Corners gets its funding, as well as how it is spent. (See graphic.)
For the most part, Peachtree Corners is funded by fees. The biggest comes from Georgia Power Company, paying $2.8 million in fees for the city for 2025. Other utilities include $450,000 from Atlanta Gas Light Company; $250,000 from Comcast; $70,000 from Direct TV; and $42,000 from AT&T. (That last figure was interesting, in effect, showing how few people have land-line telephones anymore.) Altogether, utility fees brought in $4.3 million in Peachtree Corners for 2024.
Another bucket of fees include $3.8 million in insurance fees. This comes in one check from the Department of Revenue, which collects insurance fees for all cities.
Each business in Peachtree Corners pays an occupational business license tax. With lots of professional offices in the city, these businesses contribute $4.4 million to the city coffers.
Other fee collections for 2024:
- Alcoholic licenses and sales: $1 million.
- Zoning and land development permits: $1.4 million.
- SPLOST funds on sales within Peachtree Corners: $10 million.
- Automobile and vehicle purchases: $1.7 million. This is interesting: no matter where you buy an automobile in Georgia, part of the sales tax reverts to the city where you live.
Then there are other funds coming to the city; stormwater fees, grants, solid waste, etc. Altogether, it added up to approximately a $40 million income to run the city.
Some specifics and the way they are figured:
- Real estate transfer taxes: This tax is imposed at the rate of $1 on the first $1,000 and 10 cents on each additional $10 on any conveyance of real property when the value of the interest transferred exceeds $100.
- Distilled Spirits—up to 22 cents per liter on package sales and up to 3 percent of the sale price of a drink on sales to the public;
- Wine—up to 22 cents per liter; and
- Malt Beverages—up to $6.00 per bulk container (no more than 15.5 gallons) to be paid by the wholesaler and up to 5 cents per 12 ounces when sold in bottles, cans or other containers.
- A municipality may levy a business license tax on depository financial institutions (such as a bank.) The maximum rate of this tax is 0.25 percent.
- Hotel-motel tax: a municipality may levy a hotel-motel tax at a rate of 3 percent or less or at a rate of 5, 6, 7, or 8 percent. (Yes, let the out-of-towner pay!)
Perhaps this gives you an idea of how a city, like Mulberry in the future, can operate without property taxes.
Have a comment? Send to: elliott@elliottbrack
Written by Elliott Brack
This material is presented with permission from Elliott Brack’s GwinnettForum, an online site published Tuesdays and Fridays. To become better informed about Gwinnett, subscribe (at no cost) at GwinnettForum.
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Business
From the Mayor’s Desk: Looking Back at Business in 2024
Published
2 months agoon
December 28, 2024As we look back at 2024, there were a number of acquisitions, new businesses opening, major renovations and milestones celebrated. I’ll attempt to highlight some of them, knowing that I can’t possibly cover them all. There were some new events this year too.
This past year was a big one for Guardian Sports, a Peachtree Corners company that designs and manufactures helmet covers. The NFL now requires Guardian Caps be worn during NFL during practice, and players may choose to wear them during games. The caps disperse energy during hits with the goal of reducing head injuries.
Insight Sourcing of Peachtree Corners was acquired by Accenture, a leading global professional services company. Insight Sourcing helps clients optimize costs when sourcing and negotiating contracts for materials, services related to capital expenditures and energy procurement management. Accenture is a talent- and innovation-led company with approximately 743,000 people serving clients in more than 120 countries.
Axon, the global leader in connected public safety technologies, acquired Fusus, a leader in real-time crime center technology located in Peachtree Corners. Fusus excels in aggregating live video, data and sensor feeds from virtually any source, enhancing situational awareness and investigative capabilities for public safety, education and commercial customers.
Milestone celebrations
Authentic Hardwood Flooring on Amwiler Road celebrated 25 years in business in 2024. Michael Keroack has been steadily growing the operation for roughly eight years in Peachtree Corners with the help of Buddy Wofford, general sales manager, and Michael Blocker, director of operations.
Also celebrating a milestone in 2024 was Diversified Resource Group (DRG). For nearly 25 years, Darrell Creedon has been running DRG in Peachtree Corners, outfitting workspaces for companies and governments, and more recently, hotels and convention centers. Mr. Creedon, who resides in Peachtree Corners, started the furniture business with a college friend in 1999 in a home basement.
City events
The City of Peachtree Corners organized the 2nd Annual Curiosity Lab Criterium in April. This year’s event featured a running race, kids races, food trucks, vendors and other activities for the family. There was also a fun run in Technology Park. Werfen, a global diagnostics company, and the City of Peachtree Corners, partnered on a 5K Walk/Run in Technology Park in November. The event benefitted the Leukemia & Lymphoma Society. In May, the city organized a food truck event at Curiosity Lab, which drew about 210 people working in and around Technology Park.
The PCBA organized the first Taste of Peachtree Corners in June. It was a great time of networking and community fellowship among business owners and other involved citizens. Approximately 100 people experienced an evening of delicious bites and drinks, sampling foods from local businesses.
New to the city
Blue River Development moved its corporate office from Forsyth County to Peachtree Corners to expand its operations. The company is a leader in real estate development and investment.
A new pediatric dentistry, Agape Pediatric Dentistry, opened at 5185 Peachtree Parkway #325 at The Forum. Two law firms opened on Wetherburn Way: Brooks Injury Law Offices and Tadeo & Silva immigration law firm.
A former steel pipe fabrication site at 6420 Corley Road that was converted to a logistics center is now fully leased. The 27-acre property, which sold for $10.5 million in 2018 was sold for $77.4 million three years later, after it was cleaned up and redeveloped into the Peachtree Corners Logistics Center.
The Central Business District
Also in May, the city adopted a 6-month moratorium on projects in the Central Business District. Due to the increasing number of applications and evolving market trends, the moratorium came into effect on May 3 and ended on November 3. The moratorium gave the city six months to pause rezoning applications, special use permits and variances applications for residential or mixed-use development.
In August, members of the Peachtree Corners City Council took part in a ribbon cutting at The Forum. We celebrated the opening of the new plaza and activity areas. Jamestown is modernizing the 20-year-old Forum shopping center and transforming it into a true mixed-use destination through the addition of a 125-room boutique hotel, approximately 381 multifamily units, new experiential retail and dining offerings, structured parking and an expanded public area.
Construction began in May 2023, and the first of two new greenspace additions were constructed. Phases II and III will see the multifamily and boutique hotel constructed, both slated to start in 2025. Also this year, it was announced that Jamestown, a global real estate investment and management firm, acquired the Cincinnati-based North American Properties, which owned The Forum.
Members of the Peachtree Corners Redevelopment Authority and Downtown Development Authority engaged in a focus group discussion in August at City Hall. The discussion was led by representatives from Kimley-Horn, engineering, planning and design consultants. There was discussion about under-utilized spaces, needed amenities and potential uses for vacant properties. City officials also met with members of the commercial real estate community in September to specifically discuss Technology Park.
International visitors, co-working and new townhome project
An 18-member delegation of Finnish business people visited Curiosity Lab in Peachtree Corners in September. The visit marks the second time a Finnish delegation has visited Peachtree Corners. Seven innovative Finnish companies traveled to the Atlanta area in search of U.S. partners to promote transatlantic trade between Finland and the United States. Japanese delegates involved in sectors such as automotive, technology, energy and corporate development also visited Peachtree Corners in December as part of a regional tour.
Construction of a co-working space, Roam, is well underway at the Town Center and will open in summer 2025. The 35,000-square-foot building is located at 3847 Medlock Bridge Road and will feature a rooftop event space, coffeeshop and cafe, in addition to workspaces.
An office building at 3585 Engineering Drive was demolished earlier this month to make way for a townhome community. The new 75-unit townhome project is under construction by D.R. Horton, which received rezoning approval from the city last February. The 102,000 SF office building sat vacant for many years.
Collaboration, renovation and more
Curiosity Lab announced a collaboration with Gama Sonic, a global leader in upscale, bright and durable solar lighting for homes, businesses and outdoor spaces. The company’s deployment of solar lighting in the City of Peachtree Corners marks its first deployment implementing customized, intelligent lighting programming timers that enhance safety for residents and visitors.
Brady Anderson Bennett recently opened a State Farm office at 3000 Northwoods Parkway. The 27-year-old has been working with State Farm since he was 18 years old.
Renovation is underway at 7050 Jimmy Carter Blvd. for the creation of a Planet Fitness. The gym is under development by Alder Partners/the Flynn Group. This location marks the 32nd location in metro Atlanta. It is expected to open in January.
There is also a relatively new Southern-inspired eatery you may want to try. Dahlia’s Restaurant & Porch, located inside the Hilton Atlanta Northeast hotel, opened this year. Dahlia’s offers Southern-style plates that leverage regionally sourced, farm-fresh ingredients.
Happy Holidays!
Mayor Mike Mason
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