Business
The New Multi-Use Development, Townhouses & Cornerstone Academy
Published
4 years agoon
On this Month’s Prime Lunchtime with the City Manager, Brian Johnson
Learn about the new proposed 9.2 acre Peachtree Parkway multi-use development, new townhome application for at Peachtree Corners Circle and Jay Bird Alley, and Cornerstone Academy’s expansion plans.
Timestamp, where to find it in the podcast:
[00:00:30] – Intro
[00:02:14] – Cornerstone Expansion
[00:08:08] – Townhouse Rezoning
[00:12:38] – 9.25 Acre Multi-use Zoning
[00:24:06] – Low Emissions Grant
[00:28:59] – Closing
“This is the first application of the very first of our mixed use development ordinance. The developers have taken advantage of it. And we believe to the betterment of the entire project… it does have certain incentives within that ordinance that we all win.”
Brian Johnson
Rico: [00:00:30] Hi everyone. This is Rico Figliolini. Thanks for joining us for Prime Lunchtime
with the City Manager, we’re going to be discussing three major things that just happened this
past city council meeting. One of them was voted on two of them we’ve done what’s called a first
read and consideration. So there’ll be coming up in the next council meeting. But we’re going to
be covering the cornerstone Christian Academy application for a change of variance. A change
of conditions for their property and expansion of the private school. Also, we’re going to be
discussing the town home rezoning of from our R102 Townhouse that’s happening at Jaybird
Alley and Peachtree Corner Circle that may happen. And also we’re going to discuss a rezoning
application for 9.25 acres along Peachtree Parkway that’s looking to become a multi-use
development. Before we get to that, I just want to say thank you to Hargray Fiber for being a
great sponsor of not only this podcast, but the family of podcasts that we do in supporting
Peachtree Corners Magazine. They are a company here in the Southeast that provides internet
capabilities to small companies, as well as enterprise businesses. Along with the tools, office
tools that you can use to run your business better. Fast internet service. Not like the cable guy.
They’re also a great supporter of Curiosity Lab in the city of Peachtree Corners. They’re really
local and they provide a lot of community support. So check them out. Hargray fiber is the
company. HargrayFiber.com is where you can see them. So before we go any further, let me
bring on of course my guest Brian Johnson, City Manager. Brian, thanks for being with us. What
we’re going to be discussing is a bunch of different things. I’m acting as engineer right now. So
bear with me.
Brian: [00:02:12] No worries.
Rico: [00:02:14] We do this all the time, but there we are. All right, cool. So I know that things
have been crazy going on in the city and stuff, lots of new things going on. I won’t even get into
one of the things we discussed pre-show a little bit which has been in the AJC. And that’ll be a
separate video that I’d like to discuss with some people and talking about what’s going on. And
the horrendous thing that deals with that I cannot believe a government official is allowed to do
essentially. So I’m just going to vent on that on a separate video from this. But let’s dig a little
deep into what is going on in the city. And some of the things, some really good things and
some things on that have taken advantage of the new multi-use ordinance and such. So the first
thing on the agenda for today, is just a quick discussion of Cornerstone Christian Academy, the
private school here in the city of Peachtree Corners. One of the best schools out there. They
just got the best, company for best place to work I think from the AJC that we just covered in our
website. And which is, you know, not easy to get from what I understand. So it’s a great, great
thing for them. So tell us a little bit Brian about, what the application was for, and I’m going to
slide some images on as we talked about it, or at least one.
Brian: [00:03:28] Well, you know Cornerstone, well Peachtree Corners as a community, as a
municipality, we’re very blessed. We have a number of great school options within the city,
Cornerstone being one of them. We’ve got a great public school system offering. We’ve got
Wesleyan and we’ve got Cornerstone. And so it’s, I think sometimes as a community, we
overlook the fact that if you live here, you’ve got some pretty, you got some great options and
those options allow you to keep your world as small as possible. So you don’t, your commutetimes are shorter and your quality of life increases. If you’ve got kids that are active, you can
keep them close to home. And it’s nice. So cornerstone is one of those great options. They have
been doing well. Their enrollment has been such that they’ve been able to, with that and some
fundraising, look at creating a more permanent campus from what they started. They started by
acquiring a commercial office building and expanded from that into multiple buildings. That were
assembled in parcels that were contiguous. So they’ve got a mini campus.
Rico: [00:04:42] In Technology Park.
Brian: [00:04:44] Right. And what they’ve done is when you’ve got these, this assemblage of
buildings that were originally constructed as just standalone office, commercial office, they want
their campus to actually start feeling like a real campus versus just an assemblage of
commercial office buildings. So they are taking one of the buildings and they’re demoing the
building and creating a quad in the middle of other ones. And they’re also expanding that, or I’ll
call it joining that, with adjacent property that is across the street from Peachtree Corners
Baptist church.
Rico: [00:05:29] Now, for the people that don’t know. They, and I don’t have a slide
unfortunately, I thought I did. That’s the property, the parking lot across from the church, that
also has the athletic fields and a little pavilion area on the side.
Brian: [00:05:42] And so Cornerstone has acquired it. They, I guess just have use rights for a
while from PCBC and so they’ve acquired it. So now they’re just creating that campus and that
kind of locks in that part of it. They’re going to continue to use it in the way that it was when they
were just using the property and not owning it. So it’ll still be used for recreational purposes.
There’ll be some parking there, there is a little bit of, there’s plans for a gymnasium on the
property. And then a little, I guess you call it, a clubhouse associated with the ball fields. And so
they have some expansion plans for the property, but it’ll still be used in the way that it has been
so far. We’re excited to you know, have a school here that has done well enough enrollments
such that they can put deeper roots into the community than they had before and expand and
make this educational offering that much more, enticing than it was before this plan came out.
Rico: [00:06:46] Yeah, I’m excited for it. I’ve seen Cornerstone start from a really small school. I
think it was actually within Peachtree Corners Baptist originally. Yeah, I think so. And then they
got the one office building, then they expanded to two. And I think, I guess now it’s three. So it’s
exciting to see that. And if I remember correctly from the plan, the proposed plan, is that the ball
fields would probably stay where they are, the baseball field. The soccer field will probably be
reoriented a little bit. And then that gymnasium is going to be, if you’re facing the property, that
gymnasium building is going to be on the left side of the property. These have taken up probably
two or three rows of parking spaces along that side. Away from residential, obviously there’s
you know, that. And close to the street side of Peachtree Corner circle. They have a great
school. I don’t think there was any opposition to that. I can’t imagine to that request.Brian: [00:07:46] No, there wasn’t. Especially when they’re using it for the same purpose,
everybody has accepted that it’s a recreational use. It’s associated with the church and other
areas too. It’s a known commodity. Yeah, from the city’s perspective, we were very happy to see
their plans and we’re glad that we were able to help facilitate them getting this and moving it
forward.
Rico: [00:08:08] Yeah. I’m excited about it and we’ll be covering that a little bit in the next issue,
not this issue, but the June-July issue of the magazine, Peachtree Corners. We’re going to have
a little profile about, a little story about that. And maybe possibly some of the renderings of
what’s going to be, what’s planned for that. Let’s go on to the townhouse rezoning or the
rezoning of a property at the corner of Peachtree Corner Circle on 3755 Jaybird alley. From
R100 large residential land plot, right? To townhomes. I’m going to slide this on, tell us a little bit
about this. And there was opposition to this. I’ve got to say there were probably 239 in
opposition to this. I don’t know of how many people showing up at the city council meeting, but
there was quite a bit opposition, I think, singed in letters and such. So tell us a bit about this
rezoning.
Brian: [00:08:57] Well, I mean, you know, this is typically what you get when you get a developer
who comes in and is looking to maybe take property, assemble some parcels or take something
that already exists and oftentimes redevelop into something else. This one is one of those
purposes you’re looking at. The easiest way is just to put a townhome community on it. I will say
at this point, that it was just the first read. And so council, there was no discussion. The
discussion and vote will be at the April council meeting. They did have, the developer did have
multiple appearances in front of the planning commission prior to getting to this point. It was
tabled for some inner, for some further interaction with local residents that had some concerns,
at least once. And I know there have been some changes to it. But while this has been going
on, I can attest to, because I’ve pretty much been receiving the same thing, is the local
community there is very interested in this project. And has been expressing things of concern or
at least things that council needs to take into consideration when this is being discussed. So
there is a lot of interest from the community on this project. And mayor and council have
received all of the communication. It’s been organized in a way that, we know how much and
what they’re saying and what are the key points that are being brought up and council is
prepared to discuss it from an educated perspective. Both from what staff provides counsel and
what the community provides. So I look forward to them debating this and, you know, making an
up, down vote on it.
Rico: [00:10:44] Right. What actually butts this development on the other side of this? Not the
roadside, but the other side.
Brian: [00:10:53] It’s a triangle piece. I mean, I guess there’s a subdivision on the other side of
Jaybird Alley from this. A single family, detached residential community. There are at least, I
think two individual, single family homes that are in this triangle piece of property that are, I
guess it’s, what is it? Jaybird, Spalding and Peachtree Corner Circle. I believe is the three roadsthat form the kind of parcel that they’re looking at, or some of it. Now there’s a, yeah, those are
the three.
Rico: [00:11:31] So it butts up to residential, that’s actually probably R100 I’d imagine. So that
would on the face of it to me, I know you may not be able to say anything on it yet. Since
planning commission, did they, did the planning commission actually give a recommendation?
Brian: [00:11:47] They did. Did they recommended denial.
Rico: [00:11:49] Okay. Which makes sense to me, cause by taking a townhouse butting up to
one R100 is just such a drastic change. Usually it’d be like, let’s say R60 maybe or moving,
slightly higher and not going that far up in density next to an R100. That doesn’t make sense.
Brian: [00:12:09] You are right. That is one of the probably most common concerns raised by the
residents, is the increase in density that this would allow in the area where there’s not really the
same level of density. And council has received that message loud and clear and has not
dismissed this lightly. They’re prepared to, they’re probably to a point on this that they would
have, could have voted Tuesday night. It’s just, it was just the first read, so.
Rico: [00:12:38] Sure, sure. Alright. Then the next item that we’re going to talk about is the 9.25
acres along Peachtree Corners Parkway. There’s a request for zoning and this makes sense.
Because we’ve been discussing in the last few meetings, podcasts, about the multi-use
ordinance and the changes that happen in the ordinance. And this is actually being affected by
that ordinance. Their application, from what I could tell is taking full advantage of the credits that
they could get for high density and all that stuff. They have a laundry list of things that they’re
doing that help them compile their density. And it’s, these are basically office buildings. This is
basically Technology Park. The, on that side.
Brian: [00:13:25] Yeah. So this is on Peachtree Parkway. It is just North of the new signal at
Engineering Drive in Peachtree Parkway. Where the racetrack and the liquor store are. The
immediate building to the North of that. It’s a three story building that sits off from the road,
existing commercial office building. And then it’s that parcel and then it’s the parcel or maybe
parcels, but all of those single story, commercial condos, those old ones. There was a physical
therapist and life insurance, and it’s all of those and that existing one, the existing commercial
office building. So that’s the, just under 10 acres or essentially 10 acres. And it’s, you know,
what you see is this is an example as you’re showing here. This is the first application of the
very first of our mixed use development ordinance. Like you just said, the developers have
taken advantage of it. And we believe to the betterment of the entire project. And by that I mean,
given communication that’s been happening prior to this officially being submitted and some
changes since then, the project has actually got less units than the applicant originally
requested. Mixed-use development ordinance steered them down a road that ultimately resulted
in less density. And then it does have certain incentives within that ordinance that we all win.
They’re donating land for green space, there’s adaptive reuse of existing office buildings. They
are going to demo in that photo right there, those single story. And that’s what it looks like now.And if you go to the next one, that’s what it will look like. The couple of things of note. And I don’t
know, do you have any of the other ones? So that’s the single…
Rico: [00:15:33] Yeah. Let me pop one of the other ones.
Brian: [00:15:36] God knows how that will look. And then you have the, there’s the existing three
story office building set back off the road back there. And they’re keeping that and they’re, that’s
not the view. That’s a different, do you have any more? There’s another view.
Rico: [00:15:53] I think I do have this other view here. Hold on. There’s this.
Brian: [00:16:00] That’s on the inside. That’s the interior. I may have had, been privy to a view
you didn’t get. But anyway, that office building is going to be kept. That one right there is going
to be kept.
Rico: [00:16:11] Now, that’s a 1982 building built, I guess. That’s what I understand.
Brian: [00:16:17] Okay. And they’re going to be basically gutting it, reusing it in a number of
ways. Including some similar to like we-work space type of thing. Some of that will be, there’ll
be some amenities for the local residents in there. Clubhouse amenities type of thing. And I
think there’s, and then I think they have templated a coffee shop to go in there.
Rico: [00:16:43] So when they’re talking retail, so this is another view. I think this is the some of
the, I’m not sure if those are the townhouses. I think those are.
Brian: [00:16:52] They are.
Rico: [00:16:53] There’s going to be 26 planned townhouses, 295 multifamily apartments
essentially. And when they say, so they’re going to reuse the three story building, like you said.
Which was a 1982 buildings, so it’s fairly old building. So that makes sense. It’s I guess recall,
gutted out their building, not recalled, what was it? Brightree. And rebuilt there. It’s a beautiful
building by the way now.
Brian: [00:17:16] And they’re doing something similar to that. So the good thing here is there’s a
couple things of note. One is we have an adaptive reuse of an empty building, a building that’s
been empty for five years. And it’s also going to remove those single story office condos, which
if you’ve been back there, they are in a very degraded condition. In fact, most of them were
completely empty as well. The only ones, you know, we never noticed it if you’re driving by
because the front units still had some tenants in it. But man when you went back, it was empty.
People were breaking in. It was, it needs help. So that’s good. Second thing is all the trees
along Peachtree Parkway are remaining. And at the end of the project, there will be more trees
because of the replantings then they started with. And they also are reducing the impervious
surface that’s on the site. So when you get into the existing, all the existing parking lot and
rooftop. And when they remove all that and construct anew, there will actually be lesspavement when the project is done then there currently is. So those are some good aspects of
this project that we’re excited about.
Rico: [00:18:41] With the project you mentioned, obviously there’s, we’re talking about, it says
partial, some retail. Are they, is it just the coffee shop or is it?
Brian: [00:18:52] I’m not sure exactly. I’m not sure they even know at this point. Because again,
the way these things work. And there’s still a few things, a few little details that are even being
discussed, that will probably tweak the final version that council is voting on. And again,
planning commission serves a great, extremely important role here. And that is, they are the
best vetting tool that the city has of getting a project as close to possible as the project that
council wants to approve. Sometimes it’s impossible to get there and council, again, denies the
application. But sometimes, I would maybe even say a majority of the time, planning
commission is able to influence the developers at their stage in a way that then the developers.
Continue to make modifications to their site as a way to enhance the product before council
votes on it, which makes it easier for council to make a decision. Again, sometimes it’s just a
bridge too far and they can’t come to that. But anyway, there’s a little bit there, but on the retail
side, you can’t fill it. You can’t know exactly because they don’t have the zoning approved yet.
Rico: [00:20:19] But don’t they have to give you a plan to say, we’re going to have 10,000
square feet of retail.
Brian: [00:20:24] Yeah. And they do. I just don’t know that off the top of my head. They do,
because mixed use development ordinance has to have three different uses in it. And so they
are going to, their application does have square footage. I’m just saying that right now, before
council that number’s probably changing as we speak right now because the developer is
hearing some feedback and making modifications. But there will be a square footage dedicated
to retail, and here it will be depicted on where it will be. Some to commercial and some to
residential. And if the rezoning is approved, then of course they go out and they try to lock up
some leases. And those uses could be anything from a coffee shop to a sit down restaurant, a
dry cleaner.
Rico: [00:21:14] And it makes sense to me, obviously multi-use is going to be like that. It just
doesn’t make sense to me if there’s only one little 2,500 square foot coffee shop, and we’re
calling this development a multi-use development. When in fact that’s just like the minimal part
of it, right?
Brian: [00:21:31] It is. I mean, of course all projects have to have a minimal. So sometimes, you
don’t get as much as you want. Now we’ll say that the balancing act here on a mixed use
development on just anything, but on this one in particular, is to try to achieve a balance that’s
achievable. By that I mean, It would be great if there was a bunch of retail. Maybe we, you and I
are like, man I would love to have like a little mini shopping area or whatever. That’d be great.
Just for purposes of illustrating this. If we wanted it, that’d be great. But if the developer can’t fill
it, nothing would be worse than for there to be a development that started off with too manysquare feet of retail than they can fill. And that has happened. And so there’s also sometimes
you have to be careful about making somebody try to fit a square peg into a round hole. If the
timing’s not right, if the area’s not right. And retail’s the one that’s the most difficult right now
because retail nationally, internationally is undergoing a unique metamorphosis with the
Amazon’s of the world. So we don’t know where it will be. And so bricks and mortar retail is
scary sometimes to developers if you have too much.
Rico: [00:22:55] And the good part about this though, is that it’s not like they have an anchor
place. That’s 30,000 square feet of retail. So small shops, coffee shops, a couple of small
restaurants, I can see that. Especially if they’re bringing, the whole idea is bringing in over 300
families essentially into there. Whereas the town center doesn’t even have that yet. The
apartments where, the apartment and the Indigo hotel, where the original component of this and
who knows where that is right now. Because that’s still not being talked about. Because that was
almost 300 apartments or 260 apartments I think that would sit right over town center and that’s
not there yet. Which could probably help the retail, the restaurants and stuff like that. The whole
idea of that energy. Energized environment of people just being, I’m going down to get
something for breakfast and, just like you would in the city. In Atlanta, let’s say or Brookhaven. I
did want to ask about this. So the office building in the back, that’s not being converted to this.
This is a whole new building though that would be on there. This five story residential building.
Brian: [00:23:58] That’s a whole new building. That’s correct.
Rico: [00:24:00] Okay. And that would be set back. And the front part would be townhouses or
any of the retail?
Brian: [00:24:05] That’s correct.
Rico: [00:24:06] Alright. Cool. Great. So we’ve covered that a little bit and we’ve got a little bit
more time. So I thought maybe we’d just quickly talk about the, you guys did a resolution to do a
matching grant. Thought that was a great idea that had to deal with EVA, low emissions. Do you
want to talk a little bit about, give a couple of minutes on that?
Brian: [00:24:27] Yeah. So, just to step back real quick. The city, when it comes to economic
development has seen some really good success with Curiosity Lab being the magnet to attract
companies here. And we’ve seen it with Brightree and ASHRAE and some others. We’re seeing
it with some other activity within our innovation center that maybe is only temporary, but it is still
active. And so we have realized though that for us to continue to innovate, for us to continue to
keep market share of being, one of the only, if not only living laboratory of our kind in really the
world. We’ve got to keep doing things to stay out front. And what we’re seeing is, we’re starting
to compete with cities that are way outside our weight class. And the only way we can compete
with cities, like Jacksonville, Florida, just within their own general fund appropriated, I think it
was like $25 million towards autonomous vehicle research and testing on a location of the city.
They’re doing things. And Miami’s thrown, tens of millions of dollars of things. And those are, we
can’t compete with that directly. So what we’ve decided to do was we decided to be moreaggressive at identifying and going after grants. Because that’s the one way that if we are more
aggressive at trying to find and go after them, that’s one way for us to ultimately punch outside
our weight class. Above it is to have other people give us some money to be able to compete
with that. So we have started that process and we’ve gotten some consultants to help us identify
some grants. And we just happen to have one that we identified. It’s a low emission electric
vehicle research and development grant. That has a due date of April 12th. And so we weren’t
going to have another council meeting before then. And the reason council needed to be
involved is it’s a federal grant and the federal government generally wants to see a resolution of
support from the local jurisdiction so that they don’t, what has happened in the past, award a
grant to a community that ultimately, maybe doesn’t support having it. Maybe mayor and council
didn’t want to go after it and staff did, and then you get it and there’s not the community support.
So they’re looking for some measure of proof that the community would support something like
this to make it worth while, and to make sure that they’re appropriating it to communities, that
this would be a big deal. And clearly we think we have a competitive one with our electric
vehicle charging hub, the second largest in Georgia. Largest in Metro Atlanta. The solar
roadway, electric vehicle, or the autonomous vehicle activity we have. And we are looking to get
some more soon, all autonomous vehicles or electric vehicles. And then with partnership with
Georgia power and testing, what electric vehicles do to the power grid. And all that stuff feeds
into the very reason that we had Curiosity Lab and it feeds into economic development, which is
about activity. And activity is what we want here because activity of people, however temporary,
they feed our local economy. Because they’re either eating in our restaurants and are staying in
our hotels, renting office space, renting apartments, and some cases moving here permanently.
And so this grant would help us over a two year period, we would use the grant to get five
autonomous vehicles, which would be electric vehicles here from three different companies. And
those three companies would come out here and in coordination with Georgia power do testing
on the burden to the power grid, interaction with each other, maybe testing of charging in the
roadway. All sorts of things like that, but with all those things come support personnel. They
come technicians, they come with their own partners, other people who want to come out here.
Our resolution of support would be, we will support it monetarily or otherwise if we get awarded
the grant. So that’s why there was a resolution.
Rico: [00:28:59] Cool. Exciting stuff that’s happening in the city between development and EVA
and Curiosity Lab. I think people should be excited that the city is moving the way it is. You guys
are doing a great job. I think that’s it really. We’ve, we could go on and on I’m sure. I don’t want
to keep you too long. Brian, I do appreciate you coming out, helping explain some of these
important issues and things going on in the city. Thank you. I appreciate you being with us.
Brian: [00:29:25] Thanks for letting you know, creating this communication vehicle for us to get
some information out.
Rico: [00:29:30] Sure. So we’ve been listening to Brian Johnson, City Manager of Peachtree
Corners. Listen up for more podcasts coming out. And we have, we’re going to be doing a
podcast soon on the Wesleyan Artists Market, going from a real artist’s market to virtual. That’ll
be coming up next week. Actually, depending on when you’re listening to this. But thank you forjoining us. And again, I want to thank Hargray Fiber for being a sponsor of this podcast, as well
as the family of podcasts and the magazine. Check out Peachtree Corners Magazine in another
week or two, and you will see lots of stuff. Our biggest issue yet. See you then
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“After you meet your first client that tells you about their experience just walking to a mailbox and they get West Nile, it changes your perspective 100%,” Krstovic said, “because you’re not just out there killing bugs, you’re out there protecting people and their families.”
Mosquitos are often called the most dangerous animal on earth, with the diseases they spread killing over a million people annually according to statistics from the World Health Organization and Centers for Disease Control.
While the more serious mosquito diseases don’t pose the greatest risk to most communities, there are common ailments that can show up in people and pets, including bites that get infected and heartworm in dogs.
Reaching out to the community
Though people were a little skeptical about Krstovic’s natural pest control methods at first, Erin Rhatigan decided to give it a try.
“Geoff cold-called our house in 2021 and revealed that he actually grew up in the house next door,” she said. “He really wanted to return to his roots and offer his services.”
Rhatigan has three young children, and with her home being situated on the Chattahoochee River, the outdoor areas are beautiful, but also plagued by a lot of mosquitos.
“We’re very focused on spending time outside, and our kids are very, very active, so they’re outside a lot,” she said.
But Rhatigan and her kids are also very sensitive to mosquito bites, and the spraying services she tried year after year weren’t satisfactory.
“I had gone through every franchise. I had used the large companies every season. I was switching because it seemed like it would be effective at the beginning, and then it would lose effectiveness,” she said.
She was also concerned about the toxicity of the chemicals being used.
“I felt like using toxic chemicals on our property was not only bad for our family, but because we are on the river, we’re kind of a steward to the environment as well, … so when he mentioned that the product that he uses to control the mosquitoes was eco-friendly, I was happy to try it,” she shared.
Local solution gets a local investor
The treatment was so effective that Rhatigan isn’t just a customer, she and her husband decided to invest in the business.
“It was better than anything I had used for the previous 10 years,” she said. “The amazing thing is that when he sprays the property, you have this effervescence of the essential oils in the air.”
She recommended Geo Mosquito to everyone who’d listen to her, and eventually Krstovic took over maintaining the facilities at Rhatigan’s community pool.
“[What he was doing] kind of piqued my husband’s and my interest because we were looking for a small business to invest in locally,” she said. “I’m now home with the kids, but I have a long career in sales, and my husband is in sales as well.”
Within a year, the couple became active investors.
“We love the origin story of this relationship because it’s reflective of how friendly and supportive the local business community is in Peachtree Corners,” she said.
Caring about the work
Krstovic attributes his success to caring about the work, attention to detail and understanding client needs. He doesn’t just spray the yard and leave; he has a system of mapping out problem areas and educating clients about prevention.
“We’re looking at anything that could hold a water source and eliminating that, asking our clients what time of the day they’re getting eaten up, what part of their body and what part of their yard,” he said.
“That helps us figure out the species of mosquito that’s attacking them, so we know where to target, because different species have different nesting sites.”
Growing the business
Geo Mosquito has begun working with Vox-pop-uli to upgrade their logo, website and promotional materials.
“Geoff is a typical entrepreneur — protective of what he’s doing,” Rhatigan said. “So going through the steps of changing the logo, coming up with a new tagline, starting to do some marketing, is both exciting and a little scary.”
But the team at Vox-pop-uli has been a tremendous resource — helping them go at their own pace.
“This first year of investment was about seeing what the market interest is and expanding brand awareness,” said Rhatigan. “Vox-pop-uli offers so many services, it’s daunting for an emerging company to manage so many different contractors: creative, graphic design, printing, mailing. But they have a great, responsive organization that has been very helpful.”
Next steps
With a proprietary formulation for the mosquito abatement, Geo Mosquito wants to bottle the solution and sell it nationally.
Additionally, in 2025, the company plans to expand into ecofriendly pest control services for inside the home. They are also interested in working with local municipalities, churches and schools to expand their mosquito control services.
The Local Thread: This business profile series is proudly supported by Vox-pop-uli, championing local stories and the communities we serve.
This article is also available in the print and digital edition of the Jan/Feb issue of Southwest Gwinnett magazine.
Photos courtesy of Geo Mosquito.
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From the Mayor’s Desk: Looking Back at Business in 2024
Published
1 month agoon
December 28, 2024As we look back at 2024, there were a number of acquisitions, new businesses opening, major renovations and milestones celebrated. I’ll attempt to highlight some of them, knowing that I can’t possibly cover them all. There were some new events this year too.
This past year was a big one for Guardian Sports, a Peachtree Corners company that designs and manufactures helmet covers. The NFL now requires Guardian Caps be worn during NFL during practice, and players may choose to wear them during games. The caps disperse energy during hits with the goal of reducing head injuries.
Insight Sourcing of Peachtree Corners was acquired by Accenture, a leading global professional services company. Insight Sourcing helps clients optimize costs when sourcing and negotiating contracts for materials, services related to capital expenditures and energy procurement management. Accenture is a talent- and innovation-led company with approximately 743,000 people serving clients in more than 120 countries.
Axon, the global leader in connected public safety technologies, acquired Fusus, a leader in real-time crime center technology located in Peachtree Corners. Fusus excels in aggregating live video, data and sensor feeds from virtually any source, enhancing situational awareness and investigative capabilities for public safety, education and commercial customers.
Milestone celebrations
Authentic Hardwood Flooring on Amwiler Road celebrated 25 years in business in 2024. Michael Keroack has been steadily growing the operation for roughly eight years in Peachtree Corners with the help of Buddy Wofford, general sales manager, and Michael Blocker, director of operations.
Also celebrating a milestone in 2024 was Diversified Resource Group (DRG). For nearly 25 years, Darrell Creedon has been running DRG in Peachtree Corners, outfitting workspaces for companies and governments, and more recently, hotels and convention centers. Mr. Creedon, who resides in Peachtree Corners, started the furniture business with a college friend in 1999 in a home basement.
City events
The City of Peachtree Corners organized the 2nd Annual Curiosity Lab Criterium in April. This year’s event featured a running race, kids races, food trucks, vendors and other activities for the family. There was also a fun run in Technology Park. Werfen, a global diagnostics company, and the City of Peachtree Corners, partnered on a 5K Walk/Run in Technology Park in November. The event benefitted the Leukemia & Lymphoma Society. In May, the city organized a food truck event at Curiosity Lab, which drew about 210 people working in and around Technology Park.
The PCBA organized the first Taste of Peachtree Corners in June. It was a great time of networking and community fellowship among business owners and other involved citizens. Approximately 100 people experienced an evening of delicious bites and drinks, sampling foods from local businesses.
New to the city
Blue River Development moved its corporate office from Forsyth County to Peachtree Corners to expand its operations. The company is a leader in real estate development and investment.
A new pediatric dentistry, Agape Pediatric Dentistry, opened at 5185 Peachtree Parkway #325 at The Forum. Two law firms opened on Wetherburn Way: Brooks Injury Law Offices and Tadeo & Silva immigration law firm.
A former steel pipe fabrication site at 6420 Corley Road that was converted to a logistics center is now fully leased. The 27-acre property, which sold for $10.5 million in 2018 was sold for $77.4 million three years later, after it was cleaned up and redeveloped into the Peachtree Corners Logistics Center.
The Central Business District
Also in May, the city adopted a 6-month moratorium on projects in the Central Business District. Due to the increasing number of applications and evolving market trends, the moratorium came into effect on May 3 and ended on November 3. The moratorium gave the city six months to pause rezoning applications, special use permits and variances applications for residential or mixed-use development.
In August, members of the Peachtree Corners City Council took part in a ribbon cutting at The Forum. We celebrated the opening of the new plaza and activity areas. Jamestown is modernizing the 20-year-old Forum shopping center and transforming it into a true mixed-use destination through the addition of a 125-room boutique hotel, approximately 381 multifamily units, new experiential retail and dining offerings, structured parking and an expanded public area.
Construction began in May 2023, and the first of two new greenspace additions were constructed. Phases II and III will see the multifamily and boutique hotel constructed, both slated to start in 2025. Also this year, it was announced that Jamestown, a global real estate investment and management firm, acquired the Cincinnati-based North American Properties, which owned The Forum.
Members of the Peachtree Corners Redevelopment Authority and Downtown Development Authority engaged in a focus group discussion in August at City Hall. The discussion was led by representatives from Kimley-Horn, engineering, planning and design consultants. There was discussion about under-utilized spaces, needed amenities and potential uses for vacant properties. City officials also met with members of the commercial real estate community in September to specifically discuss Technology Park.
International visitors, co-working and new townhome project
An 18-member delegation of Finnish business people visited Curiosity Lab in Peachtree Corners in September. The visit marks the second time a Finnish delegation has visited Peachtree Corners. Seven innovative Finnish companies traveled to the Atlanta area in search of U.S. partners to promote transatlantic trade between Finland and the United States. Japanese delegates involved in sectors such as automotive, technology, energy and corporate development also visited Peachtree Corners in December as part of a regional tour.
Construction of a co-working space, Roam, is well underway at the Town Center and will open in summer 2025. The 35,000-square-foot building is located at 3847 Medlock Bridge Road and will feature a rooftop event space, coffeeshop and cafe, in addition to workspaces.
An office building at 3585 Engineering Drive was demolished earlier this month to make way for a townhome community. The new 75-unit townhome project is under construction by D.R. Horton, which received rezoning approval from the city last February. The 102,000 SF office building sat vacant for many years.
Collaboration, renovation and more
Curiosity Lab announced a collaboration with Gama Sonic, a global leader in upscale, bright and durable solar lighting for homes, businesses and outdoor spaces. The company’s deployment of solar lighting in the City of Peachtree Corners marks its first deployment implementing customized, intelligent lighting programming timers that enhance safety for residents and visitors.
Brady Anderson Bennett recently opened a State Farm office at 3000 Northwoods Parkway. The 27-year-old has been working with State Farm since he was 18 years old.
Renovation is underway at 7050 Jimmy Carter Blvd. for the creation of a Planet Fitness. The gym is under development by Alder Partners/the Flynn Group. This location marks the 32nd location in metro Atlanta. It is expected to open in January.
There is also a relatively new Southern-inspired eatery you may want to try. Dahlia’s Restaurant & Porch, located inside the Hilton Atlanta Northeast hotel, opened this year. Dahlia’s offers Southern-style plates that leverage regionally sourced, farm-fresh ingredients.
Happy Holidays!
Mayor Mike Mason
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Luxury Firewood Company Founder Shares Story of Entrepreneurial Pursuits
Published
1 month agoon
December 27, 2024Leroy Hite, founder of Cutting Edge Firewood — a luxury brand specializing in wood for fireplaces, grills, pizza ovens and firepits — shared his journey from starting a company to gaining national recognition during the PCBA Business After Hours Speaker Series in December.
Hite highlighted the industry’s disorganization and his innovative approach to firewood, including using ovens to dry the wood and improving on delivery methods. And he emphasized the importance of customer experience, branding and counter-cultural thinking.
Despite initial challenges and financial constraints at the beginning, his company grew significantly (even during the early days of COVID-19), achieving a 400% increase in sales.
Entrepreneurial spirit
The disorganization and lack of focus within the firewood industry is what initially prompted Hite to question its methods.
He thought he’d found the answer when he started a firewood company with friends while in college, winning a Kroger account for the entire Southeast. But the limited experience of Hite and his co-owners became evident quickly.
“We discovered how backwards the industry was for three college students to get that account with a username and password,” he said. “On the day of the bid, whoever put in the lowest number won the account.”
With the contract in hand, the guys were able to get loans and bought hundreds of thousands of dollars’ worth of equipment that they didn’t know how to use.
“It would break every single day, so I had to teach myself how to fix it,” he said. “We hired 30 to 35 people off of Craigslist; I don’t advise you to do that.”
In the end, the guys realized they were in way over their heads. They couldn’t keep up with Kroger’s demand. But the experience gave Hite insight into a better way to deliver firewood.
“At the time, industry-wide, you would put the firewood in the back of a pickup truck, get a wheelbarrow, put it where they wanted it,” he said. “… to do a second delivery, you have to drive back and get more wood. So maybe you can do two deliveries a day.”
Hite devised a plan to have the wood palletized and use a mini skid steer, which allows you to get it closer to where it should be. What had taken 16 to 18 hours for two deliveries would now allow seven or eight deliveries in the same time frame.
After the first firewood business shut down, Hite worked with Chick-fil-A and then Enterprise Rent-A-Car for several years.
“It was great experience,” he said, though he couldn’t get firewood out of his mind.
Taking another chance
Hite considered getting back into the firewood business as a side gig, but eventually decided to leave his corporate job and pursue the business full time.
“A fire is like a beautiful sunset,” he said. “No one on earth dislikes it. A fire can be the center of a wedding party and can also add great taste to food — whether it’s steak, pizza or barbecue.”
When he started Cutting Edge, Hite wanted to fix the poor quality of wood and lack of branding and customer service.
He had an opportunity to purchase an existing business, but lacked the funding. So, he took a leap of faith.
“I had an outdated website. I had a truck, and I had a customer list. I realized I was going to be a supplier and that I needed to reinvent how to deliver firewood,” he said. “I [tried] to get a second loan on my house, [but] no banks would talk to me at the time.”
Hite convinced his wife, pregnant with their third daughter, to sell the house.
“We moved into a rental home, and I completely redid the branding. I reinvented how to do deliveries. I invented a rack that could be moved with a hand truck. And I found a hand truck that will go up and down stairs and one that will go across rough terrain,” he said. “So, the delivery went from two hours to about 15 minutes per delivery. And it was also a lot safer.”
Though COVID caused many businesses to go under, his thrived. It seemed that people stuck at home got a taste for food cooked over “fancy wood,” as he put it.
Goals and standards
Cutting Edge Firewood has two goals, Hite said: To provide unparalleled customer service and deliveries. And to provide the best firewood available. Period.
According to company literature, the Cutting Edge team “works with the best suppliers to ensure they consistently meet our high standards. All of our firewood undergoes the most rigorous drying process in the industry: each piece is conditioned for 48 hours in 250-degree heat. And our trained specialists hand-select each piece of firewood … ensuring that you only receive the very best — photoshoot-ready firewood that lights easily and burns brightly.”
Future plans
Although Hite didn’t go into detail, he sold Cutting Edge Firewood in August 2024, having built a strong brand and customer base in Atlanta and throughout the country.
“[Entrepreneurship] definitely isn’t for the faint of heart. It’s both demanding, disheartening and rewarding all at the same time,” he said. “I love it. I went in with a not-too-thin skin, but I definitely exited with very thick skin.”
Now that he’s been bitten by the entrepreneurial bug, Hite indicated that he wants to venture out again. He reflected on the challenges and rewards of running the business, including the importance of customer experience and branding.
“The brand is very, very well-known in Atlanta. We were named a couple of times in Atlanta Business Chronicle as one of the fastest growing companies,” he said. “It’s rewarding. I’ve had Coca-Cola executives say that [they] know the branding and the customer service … [and] I’m pretty sure that Cutting Edge Firewood is being used in the White House.”
Hinting of a desire to move on to new ventures, possibly focusing on disrupting existing markets rather than creating new ones, Hite again emphasized the importance of counter-cultural thinking, pushing through discomfort and being driven by a passion for customer experience and innovation.
For more information about Cutting Edge Firewood, visit cuttingedgefirewood.com.
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