);
Connect with us

Business

A Little Italy in Peachtree Corners
Makes Extending an Olive Branch a
Symbol of Health

Published

on

MagisNat
The medical and business participants of the virtual conference stream at Atlanta Tech Park

Conceivably, one day soon, we’ll be driving through Peachtree Corners taking in views reminiscent of the Italian countryside. As our gaze falls upon stretches of olive groves, we may think we’re in Italy for a second — until we realize this phenomenon in our ever-avant-garde metropolis is due to its ideal geographic location, favorable to the cultivation of olive trees, and the ingenious collaboration of forward-thinking Italian and American researchers working to extract from olive oil its most beneficial molecules, a gift as precious as gold for our health.

The newest virtual member of Atlanta Tech Park is the brainchild of Dr. Matteo Bertelli, founder and president of the Italian MAGI Group since 2006. MAGI specializes in the research, diagnosis and treatment of rare genetic diseases. His spin-off at Atlanta Tech Park, MagisNat, unites academics on opposite shores of the Atlantic in a promising mission to combat disease using natural molecules.

Capitalizing on the health benefits of the Mediterranean Diet

Applying molecular genetics and metabolomics in the study of natural substances extracted from foods typical of the Mediterranean Diet (MedDiet), MagisNat is finding ways to zero in on its long-known health benefits and make good use of its disease-preventing properties. The active components of polyphenols and flavonoids found in olives, tomatoes and citrus fruit for example, can be extracted to produce dietary supplements scientifically proven to prevent an array of pathologies.

The fledgling company has already produced two supplements which will be available soon, Garlive Oral Spray and Garlive Recovery tablets with vitamins, both formulated with hydroxytyrosol derived from olive extracts to support a healthy immune system.

The international launch

On June 23, 2022, a MagisNat conference took place in the press room of Palazzo Montecitorio, seat of the Italian Chamber of Deputies in Rome, Italy. Atlanta Tech Park simultaneously hosted the event stateside. Professors from both sides of the pond spoke at the official launch about this promising collaboration to further investigate the disease-preventing properties of the MedDiet.

Bertelli said he appreciates the staff at our local accelerator whose role he considers invaluable. “Without opportunities like those provided by this business incubator, small companies like ours could never start,” he said. “I cannot express how grateful I am to those who conceived and developed this organization called Atlanta Tech Park in Peachtree Corners.”

We’ve all heard about the health benefits of the MedDiet but what exactly is it?

Let’s begin with what it’s not. It’s not a rigid, calorie-counting, restrictive fad diet, but rather a modo di vita, or a lifestyle approach consisting of more traditional meal preparation using a wide variety of nutrient-dense foods, and the prioritization of physical activity, social gatherings and relaxation.

The MedDiet was actually coined in the 1950s by American physiologist Dr. Ancel Keys. Keys was dedicated to studying the influence of diet on health. After his famous Seven Countries Study, he concluded that replacing dietary saturated fat with polyunsaturated fat reduces cardiovascular heart disease.

In 2013, the MedDiet was recognized by UNESCO as an Intangible Cultural Heritage of Humanity because of how and what the diverse populations along the Mediterranean Sea Basin eat. In turn, the World Health Organization has classified it as a diet that protects against cardiovascular disease.

Apparently, coming together with a network of family and friends to enjoy meals consisting of fresh, seasonal and local food, mostly fruits, herbs, whole grains, nuts, vegetables, legumes, fish and seafood and olive oil with moderate amounts of milk and wine — mainly red, with meals — improves heart health, body mass index and cognitive function, while decreasing the risk of developing type 2 diabetes and even certain cancers. It’s also important that sugar, red meat and processed meat are consumed sparingly.

Perhaps the old adage needs a little tweak: “You are what and how you eat.”

Natural molecule-based treatments show promise across a variety of diseases

In Rome, Italy, Dr. Pietro Chiurazzi, affiliated with the University Polyclinic Foundation A. Gemelli, discussed how olive mill wastewater (OMW) could be used to create supplements containing powerful antioxidants. Instead of the idiomatic expression, ‘Don’t throw out the baby with the bathwater,’ think: ‘Don’t throw out the hydroxytyrosol with the OMW.’ Chiurazzi studies the treatment of the rare, late-onset neurodegenerative disease FXTAS, characterized by tremors and an ataxic (uncoordinated) gait.

At the Università Cattolica del Sacro Cuore (Catholic University of the Sacred Heart) Institute of Ophthalmology, Dr. Benedetto Falsini has a pilot study underway to rescue retinal cells before they succumb to inherited degeneration.

In Sacro Cuore’s Department of Internal Medicine, Dr. Amerigo Iaconelli aids patients with metabolic syndrome, diabetes, thyroid dysfunction, osteoporosis and obesity.

Dr. Sandro Michelini of San Giovanni Battista Hospital scrutinizes pathologies that cause lymphedema, a blockage in the lymph system causing swelling of the arms or legs.

The President of the Macula & Genoma Foundation in New York, Dr. Andrea Cusumano, employs this new and unusual approach to rescue photoreceptors in a pursuit to prevent and reverse blindness. Cusumano advances the field of ophthalmology in Italy, Germany and the U.S.

Bertelli credits Dr. Stephen T. Connelly with getting this venture off the ground, “He devoted an enormous amount of time to the birth of this spin-off,” Bertelli said of Connelly, Associate Clinical professor at the University of California San Francisco, who is eager to embark on the fight against Alzheimer’s Disease. 

Emory University Dr. Peng Jin chairs the Department of Human Genetics, School of Medicine in Atlanta. He too examines neurodegenerative disorder treatment, especially Fragile X syndrome with tremor/ataxia. “Professor Peng Jin agreed to test the effects of olive tree polyphenols on fruit fly models in preventing FXTAS,” Bertelli shared, extending a personal message of thanks to Jin.

Dr. John Paul SanGiovanni of U. Arizona’s BIO5 Institute explores chemistry of Mediterranean foods linking this information to receptors in the body that keep cells working optimally, showing promise for those afflicted with blinding age-macular degeneration (AMD). He’s identified links between the AMD-related MMP-9 protein and ferulic acid, a chemical found in fennel, oregano, olives and chickpeas.

With locations in Tucson, Arizona and Beverly Hills, California, Medical and Research Director
Dr. Karen L. Herbst of Total Lipedema Care, is passionate about helping patients with connective tissue disorders. Lipedema is an inflammatory disease resulting in the deposition of fibrotic subcutaneous adipose tissue characterized by excess fat accumulation in the lower part of the body.

As varied as their areas of expertise and as geographically dispersed as all the participating researchers may be, they’re linked in the intent to employ the science behind MagisNat, the application of natural molecules to cure maladies and improve patient health.

Under the Georgia sun

There’s much yet to be discovered about the beneficial effects of using these natural molecules in living organisms, but the stage is set and conditions are promising for fascinating developments in science and research at MagisNat in Peachtree Corners.

Consider the MagisNat spin-off, yet another component of la dolce vita in our innovative city. Mangiate bene (eat well) and let’s toast to medical breakthroughs that once seemed like science fiction becoming a reality on our own turf.

Salute! (Cheers!)

Patrizia hails from Toronto, Canada where she earned an Honors B.A. in French and Italian studies at York University, and a B.Ed. at the University of Toronto. This trilingual former French teacher has called Georgia home since 1998. She and her family have enjoyed living, working and playing in Peachtree Corners since 2013.

Continue Reading

Business

Deflecting debilitating blows one Guardian Cap at a time

Published

on

A Guardian Cap in use courtesy of Guardian Sports

With football season in the rearview for most players, the effects of injuries–especially those blows to the head–can alter careers and live well after the final play.

A relatively new piece of equipment manufactured in Peachtree Corners helps alleviate much of the impact from those hits that a helmet alone can’t deflect.

Husband and wife team Lee and Erin Hanson started Guardian Sports in 2011 with one goal: innovating equipment to better serve athletes. But one must go back even further to understand the science behind their technology.

“[Our initial company] really had nothing to do with sports,” said Erin.

She and her husband started the Hanson Group, a material science company, about 30 years ago.

“The Hanson Group solves problems for other companies–material science problems,” she said.

“Lee is a chemical engineer from Georgia Tech. … [He created] things for the military and all kinds of applications for all kinds of Fortune 500 companies. If they need something done quickly, they come to the Hanson Group and we try to solve their material science problems,” she explained.

By chance, someone from the helmet industry came to them looking to make a more flexible helmet.

“We saw the data behind what it could do to flex the exterior of a helmet,” she said. “And even though that company didn’t make it, we decided that if we could retrofit any football helmet inexpensively, we could cut down on the impact that all players were feeling.”

Making football fun and safe for all

When the idea for Guardian Caps came together, the Hansons weren’t considering adding another division to the company.

The drive to make the helmet accessory grew from the passion to help the game.

“Quite honestly, Lee and I were pretty far along in our lives. We had raised five children, and he had been at the Hanson Group for at least 20 years by then,” said Erin.

The couple questioned whether they wanted to launch something new and revolutionary. There was nothing like it on the market.

“We felt like if we’re going to go direct to consumer, we’re going to branch off to a whole new company and just go for it and see if we can make a difference,” said Erin.

Through trial and error, Lee and his team analyzed data that showed what a softer helmet exterior could do to reduce impact, which would translate into reducing injury rates.

“And how can we do it in a way that’s affordable and could be available for mass adoption?” Lee said during an interview with the city of Peachtree Corners.

“How can I make it affordable to that mom who’s already buying all that equipment for her child to play youth football? How can we create a one-size-fits-all?” he recalled.

He said they worked with a cut-and-sew facility and seamstress and made up the first prototypes before testing them in a laboratory.

Their son and his teammates at Wesleyan became the first to practice with the new equipment.

In 2012, The University of South Carolina and Clemson were the first college adopters, and the company experienced solid grassroots growth after that.

Joining the Peachtree Corners business community

By 2014, the Hansons moved their company to Peachtree Corners to benefit from the pro-business, family-friendly community and strong Georgia Tech connections.

The Guardian Cap is now used by over 300,000 youth high school and college athletes nationwide and mandated by the NFL for all 32 teams.

The cap dramatically reduces the force of impact upon collision, as experienced by football and lacrosse players. This topic has come to national attention due to CTE, or chronic traumatic encephalopathy, and its relation to concussions.

According to company literature, in 2017, Guardian won the first NFL HeadHealth TECH challenge to “develop new and improved helmet and protective equipment.”

While the football helmet itself has undergone many changes since the early days of the small leather hats that only covered the tops of the head and the ears (no face mask and nothing to absorb blows from tackles and other hits), Guardian Caps are an accessory that builds upon modern technology.

Some college and professional players wear helmets made so that the interior conforms to their heads. Guardian Caps adds a layer of protection on the outside, absorbing shock before the impact even reaches the helmet.

“Now, obviously, safety is a concern amongst athletes. So, Guardian Cap has come up with this soft-shell layer that goes on top of the hard shell of the helmet,” said Lee.

In 2018, testing done by NFL and NFLPA-appointed engineers revealed that Guardian Caps made a statistically significant improvement over hard-shell helmets alone, company literature said.

By August 2020, the NFL allowed its teams to wear Guardian Caps during practice. The Jacksonville Jaguars were the first to do so. In July 2022, Guardian Caps were featured at NFL training camps for all 32 teams.

This year, the NFL mandated that Guardian Caps be used for the 2023 season in all pre-season, regular season, and post-season practices. Players in position groups with the most head contact will be required to wear Guardian Caps in addition to running backs and fullbacks, as well as linemen and linebackers.

No one-hit-wonder

Genius doesn’t take a timeout, and Guardian Sports isn’t resting on the Caps’ success alone.

“We’re constantly evolving, and although Guardian Caps is our flagship product, we’ve got others,” said Erin.

Their son Jake was a lacrosse goalie at Georgia Tech, dodging rock-hard projectiles flying at him at 93 miles an hour.

“So, we said, ‘You know, why don’t we make lacrosse balls out of rubber?’” Erin said.

Thus, Lee created a urethane ball. Called the “Pearl,” it is now the official ball of the NCAA lacrosse tournament.

The Hansons have also developed infill for artificial turf fields that isn’t made of used car tires.

Without the chemicals and carcinogens of rubber tires, the smoother pellets are puffed with air, cause fewer abrasions and lower the temperature of the field by as much as 30 degrees.

“As we see things, it’s really difficult not to want to solve things when you see our children being affected by it,” said Erin.

Investors initially wanted to sell Guardian Caps at $1,000 each, but the Hansons knew that families couldn’t afford that price tag for youth sports. At the end of the day, they are a dad and a mom who are looking out for the safety of kids.

“The NFL is really cool, and they’ve helped us with exposure, but, you know, we’ve got a real passion for helping those young developing players, for sure,” she said.

Guardian Sports
3044 Adriatic Ct NW
Peachtree Corners, GA 30071
guardiansports.com
770-667-6004

Continue Reading

Business

Axon Accelerates Real-Time Operations Solution with Strategic Acquisition of Fusus

Published

on

Real-time crime center

Axon, a leader in connected public safety technologies, announced it has acquired Fusus, a pioneer in real-time crime center (RTCC) technology.

This news builds upon a successful strategic partnership launched in May 2022, marking a decisive leap forward in Axon’s mission to Protect Life.

This acquisition also further catalyzes Axon’s growing presence in retail, healthcare, private security and the federal space.

Fusus excels in aggregating live video, data and sensor feeds from virtually any source, enhancing situational awareness and investigative capabilities for public safety, education and commercial customers.

This acquisition provides Axon with technology not currently in its existing network, and facilitates seamless connections to critical data sources such as camera locations and video feeds from both fixed and body worn cameras during incidents.

Fusus’ technology propels Axon’s real-time operations product roadmap, addressing critical challenges faced in public safety.

It empowers law enforcement professionals with location mapping, escalation alerts, livestreaming, real-time and post-incident visibility, allowing swift decision-making, and responsive actions.

“Throughout our long-standing partnership and investment with Fusus, we’ve witnessed the impact of collaboration in achieving remarkable results for law enforcement agencies and the communities they serve,” said Ran Mokady, Axon’s Senior Vice President of Real-Time Operations.

“This acquisition is a significant milestone in our mission to protect life as it further enables law enforcement and emergency teams to better deter and respond to escalating situations,” he added.

“Our collaboration with Axon has helped Fusus raise the bar on how first responders can affect positive outcomes through open and interoperable systems,” said Chris Lindenau, CEO of Fusus.

“As one team with a shared purpose to protect life, we are poised to rapidly expand this vision into the way law enforcement agencies, governments, businesses and schools work together in support of community safety,” he explained.

Real-time crime centers provide public safety with a centralized facility equipped with advanced technology and data analysis tools that enable law enforcement agencies to monitor and respond to incidents in real time.

These centers can integrate various data sources, such as cameras, sensors, social media feeds and other information systems, to provide a comprehensive and immediate view of ongoing criminal activities or emergencies.

Ultimately, by aggregating all of this information into a single pane of glass for public safety, real-time crime centers enhance situational awareness, improve response times and support proactive crime prevention efforts by leveraging up-to-the-minute information and analytics.

To learn more about how real-time crime centers can increase safety in any environment, see Axon’s latest blog post.

“Real-time crime centers serve as indispensable assets for agencies, offering unparalleled insight and actionable intelligence in one open and unified platform,” said Marshall Freeman, Deputy Chief Administrative Officer for the Atlanta Police Department.

Just like Axon, Fusus and its products are built from the ground up with an explicit focus on ethical and equitable design.

As a joint organization and in partnership with Axon’s Ethics and Equity Advisory Council (EEAC), they will continue their relentless commitment to build solutions that make the right things easier and the wrong things harder, every day.

The terms of the transaction were not disclosed. Axon was advised by Morgan, Lewis & Bockius LLP and Fusus was advised by Willkie Farr & Gallagher LLP in connection with the transaction.

Continue Reading

Business

PCBA Donates $500 to Norcross High School Foundation of Excellence

Published

on

PCBA
Pictured left to right: Toby Anderson (PCBA Board), Allison Reinert (PCBA Board), Lisa Proctor, (PCBA Board), Erin Griffin (NHS Foundation of Excellence),Suzanna Martinez (PCBA Board) and Donna Linden (PCBA Board)

Photos by Tracey Rice, Courtesy of PCBA

The Peachtree Corners Business Association (PCBA) has awarded a check for $500 to The NHS Foundation of Excellence (NHSFE) at the January 2024 Business After Hours Speaker Series Event.

The mission of the NHS Foundation of Excellence includes raising funds to help generate resources necessary to provide the level of excellence and education all students deserve.

NHS is a Title I school and offers the International Baccalaureate® Diploma Programme curriculum.

The school’s population is diverse. Approximately 52% of students are Hispanic, over 28% are African American, 13% are White, nearly 4% are Asian and 3% identify as Other. Two-thirds of these students qualify for free and reduced lunch. It is estimated that over 35 different languages are spoken at home.

“The PCBA is proud to donate a check for $500 to NHSFE in support of their belief that all students are capable of being successful. Our Outreach Committee and Board are impressed with NHSFE programs of excellence in academics, arts and athletics,” said PCBA President Lisa Proctor.   

“With PCBA’s continuous commitment to supporting our community in a meaningful way, we are excited to be a part of the success of their students,” she added.

Funds for the PCBA Community Outreach program are raised throughout the year from PCBA membership, sponsorship and annual charity events. 

Donations and scholarships are awarded at monthly events so members can learn more about these organizations.

For more information, call 678-969-3385, email membership@peachtreecornersba.com, or visit www.peachtreecornersba.com.

For more business news in and around Peachtree Corners, click here.

Continue Reading

Read the Digital Edition

Subscribe

Peachtree Corners Life

Topics and Categories

Trending

Copyright © 2023 Mighty Rockets LLC, powered by WordPress.

Get Weekly Updates!

Get Weekly Updates!

Don't miss out on the latest news, updates, and stories about Peachtree Corners.

Check out our podcasts: Peachtree Corners Life, Capitalist Sage and the Ed Hour

You have Successfully Subscribed!