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A Little Italy in Peachtree Corners
Makes Extending an Olive Branch a
Symbol of Health

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MagisNat
The medical and business participants of the virtual conference stream at Atlanta Tech Park

Conceivably, one day soon, we’ll be driving through Peachtree Corners taking in views reminiscent of the Italian countryside. As our gaze falls upon stretches of olive groves, we may think we’re in Italy for a second — until we realize this phenomenon in our ever-avant-garde metropolis is due to its ideal geographic location, favorable to the cultivation of olive trees, and the ingenious collaboration of forward-thinking Italian and American researchers working to extract from olive oil its most beneficial molecules, a gift as precious as gold for our health.

The newest virtual member of Atlanta Tech Park is the brainchild of Dr. Matteo Bertelli, founder and president of the Italian MAGI Group since 2006. MAGI specializes in the research, diagnosis and treatment of rare genetic diseases. His spin-off at Atlanta Tech Park, MagisNat, unites academics on opposite shores of the Atlantic in a promising mission to combat disease using natural molecules.

Capitalizing on the health benefits of the Mediterranean Diet

Applying molecular genetics and metabolomics in the study of natural substances extracted from foods typical of the Mediterranean Diet (MedDiet), MagisNat is finding ways to zero in on its long-known health benefits and make good use of its disease-preventing properties. The active components of polyphenols and flavonoids found in olives, tomatoes and citrus fruit for example, can be extracted to produce dietary supplements scientifically proven to prevent an array of pathologies.

The fledgling company has already produced two supplements which will be available soon, Garlive Oral Spray and Garlive Recovery tablets with vitamins, both formulated with hydroxytyrosol derived from olive extracts to support a healthy immune system.

The international launch

On June 23, 2022, a MagisNat conference took place in the press room of Palazzo Montecitorio, seat of the Italian Chamber of Deputies in Rome, Italy. Atlanta Tech Park simultaneously hosted the event stateside. Professors from both sides of the pond spoke at the official launch about this promising collaboration to further investigate the disease-preventing properties of the MedDiet.

Bertelli said he appreciates the staff at our local accelerator whose role he considers invaluable. “Without opportunities like those provided by this business incubator, small companies like ours could never start,” he said. “I cannot express how grateful I am to those who conceived and developed this organization called Atlanta Tech Park in Peachtree Corners.”

We’ve all heard about the health benefits of the MedDiet but what exactly is it?

Let’s begin with what it’s not. It’s not a rigid, calorie-counting, restrictive fad diet, but rather a modo di vita, or a lifestyle approach consisting of more traditional meal preparation using a wide variety of nutrient-dense foods, and the prioritization of physical activity, social gatherings and relaxation.

The MedDiet was actually coined in the 1950s by American physiologist Dr. Ancel Keys. Keys was dedicated to studying the influence of diet on health. After his famous Seven Countries Study, he concluded that replacing dietary saturated fat with polyunsaturated fat reduces cardiovascular heart disease.

In 2013, the MedDiet was recognized by UNESCO as an Intangible Cultural Heritage of Humanity because of how and what the diverse populations along the Mediterranean Sea Basin eat. In turn, the World Health Organization has classified it as a diet that protects against cardiovascular disease.

Apparently, coming together with a network of family and friends to enjoy meals consisting of fresh, seasonal and local food, mostly fruits, herbs, whole grains, nuts, vegetables, legumes, fish and seafood and olive oil with moderate amounts of milk and wine — mainly red, with meals — improves heart health, body mass index and cognitive function, while decreasing the risk of developing type 2 diabetes and even certain cancers. It’s also important that sugar, red meat and processed meat are consumed sparingly.

Perhaps the old adage needs a little tweak: “You are what and how you eat.”

Natural molecule-based treatments show promise across a variety of diseases

In Rome, Italy, Dr. Pietro Chiurazzi, affiliated with the University Polyclinic Foundation A. Gemelli, discussed how olive mill wastewater (OMW) could be used to create supplements containing powerful antioxidants. Instead of the idiomatic expression, ‘Don’t throw out the baby with the bathwater,’ think: ‘Don’t throw out the hydroxytyrosol with the OMW.’ Chiurazzi studies the treatment of the rare, late-onset neurodegenerative disease FXTAS, characterized by tremors and an ataxic (uncoordinated) gait.

At the Università Cattolica del Sacro Cuore (Catholic University of the Sacred Heart) Institute of Ophthalmology, Dr. Benedetto Falsini has a pilot study underway to rescue retinal cells before they succumb to inherited degeneration.

In Sacro Cuore’s Department of Internal Medicine, Dr. Amerigo Iaconelli aids patients with metabolic syndrome, diabetes, thyroid dysfunction, osteoporosis and obesity.

Dr. Sandro Michelini of San Giovanni Battista Hospital scrutinizes pathologies that cause lymphedema, a blockage in the lymph system causing swelling of the arms or legs.

The President of the Macula & Genoma Foundation in New York, Dr. Andrea Cusumano, employs this new and unusual approach to rescue photoreceptors in a pursuit to prevent and reverse blindness. Cusumano advances the field of ophthalmology in Italy, Germany and the U.S.

Bertelli credits Dr. Stephen T. Connelly with getting this venture off the ground, “He devoted an enormous amount of time to the birth of this spin-off,” Bertelli said of Connelly, Associate Clinical professor at the University of California San Francisco, who is eager to embark on the fight against Alzheimer’s Disease. 

Emory University Dr. Peng Jin chairs the Department of Human Genetics, School of Medicine in Atlanta. He too examines neurodegenerative disorder treatment, especially Fragile X syndrome with tremor/ataxia. “Professor Peng Jin agreed to test the effects of olive tree polyphenols on fruit fly models in preventing FXTAS,” Bertelli shared, extending a personal message of thanks to Jin.

Dr. John Paul SanGiovanni of U. Arizona’s BIO5 Institute explores chemistry of Mediterranean foods linking this information to receptors in the body that keep cells working optimally, showing promise for those afflicted with blinding age-macular degeneration (AMD). He’s identified links between the AMD-related MMP-9 protein and ferulic acid, a chemical found in fennel, oregano, olives and chickpeas.

With locations in Tucson, Arizona and Beverly Hills, California, Medical and Research Director
Dr. Karen L. Herbst of Total Lipedema Care, is passionate about helping patients with connective tissue disorders. Lipedema is an inflammatory disease resulting in the deposition of fibrotic subcutaneous adipose tissue characterized by excess fat accumulation in the lower part of the body.

As varied as their areas of expertise and as geographically dispersed as all the participating researchers may be, they’re linked in the intent to employ the science behind MagisNat, the application of natural molecules to cure maladies and improve patient health.

Under the Georgia sun

There’s much yet to be discovered about the beneficial effects of using these natural molecules in living organisms, but the stage is set and conditions are promising for fascinating developments in science and research at MagisNat in Peachtree Corners.

Consider the MagisNat spin-off, yet another component of la dolce vita in our innovative city. Mangiate bene (eat well) and let’s toast to medical breakthroughs that once seemed like science fiction becoming a reality on our own turf.

Salute! (Cheers!)

Patrizia hails from Toronto, Canada where she earned an Honors B.A. in French and Italian studies at York University, and a B.Ed. at the University of Toronto. This trilingual former French teacher has called Georgia home since 1998. She and her family have enjoyed living, working and playing in Peachtree Corners since 2013.

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DW1 Unveils New Peachtree Corners Headquarters and Brand Identity

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DW1, formerly known as Discount Waste, Inc., has now settled in its office in Technology Park. As Peachtree Corners sees a surge of development, DW1’s move and rebranding stand out.

Situated at 250 Scientific Drive NW, the 45,000-square-foot building has 150 private offices and seven conference rooms. It also has an advanced training room and a “Town Center” designed for company lunches.

Additionally, the space doubles as an art collection that adds character to the workspace.

This move brings together their previous locations at Engineering Drive and Triangle Parkway. It consolidates over 100 employees who have been dispersed since 2019.

The inauguration event took place on September 28, 2023, with a ribbon-cutting ceremony. Vice Mayor Weare Gratwick, City Councilwoman Lorri Christopher, Southwest Gwinnett Chamber (SWGC) Chairman Bill Diehl and Executive Director Beth Coffey attended the event.

Board members Margie Asef, Larry Benator and Patty Thumann were also present.

Since its start in 1999, Discount Waste, Inc., now transitioning to DW1, has been a provider of waste removal and job site solutions.

Serving a wide range of clients, from general contractors and retailers to commercial establishments, the company has always emphasized strong client relationships and service.

Outside of the business realm, CEO Ed Foye‘s commitment to societal change is evident with All Children, Inc. This initiative focuses on delivering essential resources, such as nutrition, education and shelter, to children with disabilities in developing countries.

To know more about this effort, visit AllChildren.org.

A representative from DW1 shared, “We were thrilled to welcome our employees and their families to the new location on September 28. To learn more about our company’s next chapter, please visit DW1.com.”

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New Retail Concepts Join Merchandise Collection at The Forum Peachtree Corners

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As North American Properties (NAP) and Nuveen Real Estate (Nuveen) transform The Forum Peachtree Corners into a mixed-use development, several new businesses are joining the merchandise mix. 

National retailers that signed long-term leases include Lovesac, Petfolk and Stretchlab. Temporary license agreements were reached with Auburn Candle Company, The Baby Nook and Girl Tribe Co.

Meet the retailers

Lovesac – This company designs, manufactures and sells unique furniture that’s guaranteed for life. It offers modular couches called Sactionals, foam beanbag chairs called Sacs and associated home décor accessories, including home audio systems.

Upon opening next to Chico’s in spring 2024, Lovesac at The Forum will be the ninth location in Georgia and fourth in NAP’s portfolio. 

Petfolk – Founded by vets with decades of experience in clinical practice, Petfolk is an animal hospital and pet care center built with pets and their owners in mind. 

Veterinary services include exams, vaccinations, urgent care, nutrition, diagnostic testing, digital radiology and more. 

The Forum location opens this October by Chipotle, marking the brand’s second brick-and-mortar in metro Atlanta.

Stretchlab – Recognized for its customized, assisted-stretch sessions, Stretchlab is a wellness concept specializing in one-on-one routines led by nationally accredited flexologists. 

Using a proprioceptive neuromuscular facilitation (PNF) approach, paired with dynamic and static stretching, the team is able to identify tightness and imbalances in the body. They then build a custom routine for each client to develop a wider range of motion and flexibility. 

Stretchlab opens next to Club Pilates at The Forum this winter.

Auburn Candle Company – Established in 2020 and based out of Auburn, Alabama, Auburn Candle Company hand-crafts signature candles and fragrances, free from additives and dyes.

In addition to shopping for pre-poured candles as well as other bath, body and home goods, candle lovers can develop their own creations at the in-store pour bar. 

Its year-long pop-up at The Forum, opening in October, will be the company’s first venture in Georgia.  

The Baby Nook – A haven for anyone seeking baby essentials and gifts, The Baby Nook will feature a select collection of baby items that combine functionality, safety and aesthetic appeal. 

The year-long pop-up will open in October next to Soft Surroundings.

Girl Tribe Co. – NAP is expanding its existing relationship with Charlotte-based Girl Tribe Co. to bring a temporary store to The Forum from October 6 through December 31. 

Created by childhood best friends and co-founders Sarah Baucom and Carrie Barker, the brand offers a collection of clothing, graphic tees, accessories and lifestyle products.

A combination of proprietary products and items made by local female entrepreneurs will be available for purchase in Suite 505, next to HomeGoods. Girl Tribe Co. also plans to host a series of events, workshops and networking sessions during its stay at The Forum.

The Forum’s merchandise mix continues to grow

These forthcoming brands join KeenaBelaGifts We All Want and Go! Calendars, Toys, and Games as the latest additions to The Forum’s tenant collection. 

KeenaBela, an Atlanta-based, eco-friendly sleep, lounge and resort-wear brand, officially opened its year-long pop-up at The Forum last month. 

Additionally, specialty boutiques Gifts We All Want and Go! Calendars, Toys, and Games, have once again returned for the holiday season.

“We have seen a tremendous amount of interest from small, local business owners looking to grow their brands in a low-risk, incubator-style environment,” said Emily Narchus, director of ancillary revenue at NAP. 

“As our leasing and development teams continue moving forward on The Forum’s renaissance, we are excited to play a part in upgrading the center’s retail makeup.”

NAP is nearing completion on the north end plaza and anticipates an early fall delivery of the 1,700-square-foot greenspace. This is the first, and smaller, of two community-driven spaces being adding to the property as part of its overall redevelopment. 

Along with the ongoing retail improvements, renovations to the office lobby in building 5185, anchored by Trader Joe’s, are now complete. 

The Forum has partnered with the Peachtree Corners Photography Club to display and sell winning pieces from its first juried exhibition in the revamped entrance.

To stay up to date on the latest property news and happenings, follow The Forum on FacebookTwitter and Instagram or visit theforumpeachtree.com.

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Waramaug Hospitality Acquires Atlanta Marriott Peachtree Corners

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Waramaug Hospitality, a privately held investment firm focused on select-service and full-service hotels, announced on Aug. 23, it acquired the Atlanta Marriott Peachtree Corners. 

The 222-room Atlanta Marriott Peachtree Corners features a fitness center, indoor pool and outdoor fire pit seating area. All meeting and event spaces are equipped for various events, from industry conferences to happy hours and lifecycle events. 

“As the second full-service Marriott Hotel and 16th Marriott-branded property in our portfolio, said Ferit Ferhangil, Principal of Waramaug Hospitality, “we see tremendous revenue growth opportunities for this asset in a thriving market.”

The property, which will now be managed by Aimbridge Hospitality, is located within Technology Park, a regional technology and innovation hub. The 500-acre campus is a destination for technology innovation in the Southeast and home to over 2,300 businesses ranging from tech startups to Fortune 500 companies.

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