Business
Local Business Leader Sees Balance as the Key to Peachtree Corners Longevity
Photos by George Hunter.
As a refugee fleeing the war in Vietnam, Tim Le never envisioned the life he has today. With his wife Amy, they have a real estate business with officers in Peachtree Corners and Duluth.
Possibly more important, he is an advocate for the American dream for those with comparable stories as his — and for those who’ve never had to endure the uncertainties of a poverty-stricken homeland.
Hard choices to get to safety
Le came to the U.S. in 1982 when he was nine after leaving Vietnam by boat. He said it was it was an extremely dangerous time, so the family traveled in small groups. Le was with his parents, and his sister was with an uncle.
“We had to separate the families to minimize the risk. In times of turmoil, you have to make a decision — and then no matter how hard it is, you just have to stick with it,” Le said. “And that’s what our whole extended family did.”
Slowly, they put together their escape plans and eventually left, he said. “But my sister took it very hard.”
In the Vietnamese culture, family unity is extraordinarily strong so the abandonment his sister felt at the time has remained. “I’m sure they didn’t make that decision lightly,” said Le. “But she was only six at the time and it cost so much money to leave. I have two other sisters that had to stay back.”
Through the journey, a cousin’s boat sank. Everyone perished except one survivor who chose to live in Canada. She was just a teen at the time, and recently revealed to the family that she had been raped by pirates before eventually finding a home.
“These things that happened long ago stay with us,” said Le. “You think you’ve gotten over them and sometimes they bubble up years later.”
That’s one reason family and community responsibilities mean so much to Le.
From California to Georgia
His family was sent to Chicago for a little while, but ended up in California, where Le met his wife in junior high school.
Le completed San Bernardino High School in 1990 before going to college at California Polytech Pomona, where he graduated with a degree in Mechanical Engineering in 1995. “Since then, I have worked as a Senior Equipment Engineer for NEC Electronics USA and eventually became an entrepreneur and real estate investor,” he said.
Although California presented many opportunities, it was fraught with challenges. “California is really tough because everything is so expensive,” said Le. “That is why we feel so blessed that we live in the state of Georgia, especially Peachtree Corners. …I feel safe in business. The regulations and everything are pretty good.”
In California, Le said he grew up in the ghettos. When he and his wife became professionals, the competition was almost unbearable. “Competing just to climb that ladder, the corporate politics is tough, especially if you’re a minority,” he said. “I did my time and then in 2001, we had a recession. The internet bubble burst.”
He obtained a real estate license and began investing in properties. Le is quick to point out that he wasn’t a flipper. “Flipping is just doing a job, but if you hold onto real estate for the long term, that’s an investment,” he said.
With real estate costs so exorbitant in California, it took all their savings, plus borrowing from friends and family, just to get the 50% down payment to get the credit for the remaining cost. “We had to get everything out just to do one project. So, we were like, ‘Let’s look at another option,’” said Le.
In the 1990s, his uncle sponsored hundreds of families who had been in refugee camps to come to the United States. Many bypassed California because the jobs were so hard to come by. They started looking to different locations and Atlanta became a huge draw because of the 1996 Olympics.
“We sold our house in California and we were able to bring a significant amount of money with us,” said Le.
We educate them about resources from the mainstream community or chamber. For example, when the SBA EIDL loan program was introduced or the stimulus package came out, our chamber put together a campaign to let the business owners know about the available resources.
Tim Le
Strong community ties
The couple continued in the real estate business and now the family is entrenched in the community. Le has been on the Gateway Community Improvement District board since 2012 and he is a member of the Gwinnett Rotary Club. He is also involved with the Vietnamese community and the Asian American and Pacific Islanders activities.
Le serves on the board of the Georgia Department of Community Affairs, the Peachtree Corners Downtown Development Authority, Leadership Gwinnett and the Gwinnett Chamber of Commerce.
Both Tim and Amy are involved with nonprofit organizations that are focused on helping new refugees that come to the United States, as well as the Vietnamese American Chamber of Commerce, to help other business owners from their country be more effective and more efficient.
“We educate them about resources from the mainstream community or chamber,” said Le. “For example, when the SBA EIDL loan program was introduced or the stimulus package came out, our chamber put together a campaign to let the business owners know about the available resources.”
They even helped businesses fill out the application.
Building business in Peachtree Corners
Le’s Peachtree Corners office is another example of making the best of a dire situation. “It was vacant for …a few years. The grass in the front …was like six feet high. It got put on the market, so we put in an offer and then the owner went into bankruptcy,” Le said.
After a long process, the property finally became his and the company rehabbed it into mid-level office space.
“We took a blighted property and then turned it around, and we brought a whole bunch of businesses into the building,” said Le. “It brings a lot of tax revenue into the city.” Peachtree Corners doesn’t have a residential property tax, so the revenue that comes from business licensing is significant.
“We have pretty good leadership that makes the city grow without increasing or establishing the city tax,” he said. Le added that he believes in the city government’s vision and is confident that some of the issues, such as affordable housing, staffing issues and safety, will get resolved.
“There’s a reason why I also serve on the Department of Community Affairs,” Le said. “We deal with Section Eight, and the problem is we don’t have funding to subsidize housing for low-income families.”
Le added that there are developers who’d like to establish more affordable housing, but there’s a way to do it that will fit in with the city’s master plan. “We’re already seeing development projects that are mixing business and residential, but in a different way,” he explained. “That’s a healthy community.”
“We just have to keep balance in mind, and we won’t have to look to different counties or other parts of Gwinnett for our labor force,” Le continued. “We can accommodate them right here. Peachtree Corners is a wonderful place. I’m confident it will remain so.”
Honoring his heritage and his adopted country
Although Le loves his adopted country, his family keeps many aspects of their culture alive. For example, he and his wife speak to each other in both English and Vietnamese. His parents prefer to converse in Vietnamese when interacting with the family.
“My parents lived in Rialto, California where my father was in the landscape, and later the water purification, business until they moved to Norcross in 2005,” Le said. “We are blessed to have them in Georgia.”
He added, “I am grateful for the Americans that fought for democracy and freedom throughout the world. I am also grateful for America helping and admitting all of the Vietnamese refugees into the United States and giving us the platform to build our foundation to prosper and thrive.”
The friends he has made, the things he’s learned and the opportunities he’s had to prosper and help others mean a lot to Le.
“I think that’s the key — it’s understanding the other culture, because when we understand them, we will have freedom. And the thing is, as human beings when we see somebody that’s different, then we have something against them,” he said. “If you understand them and understand their culture, then it reduces fear,” Le pointed out. “Like our staff here …we have pretty much every nationality represented.”
Business
VyStar Credit Union Continues Growth in Georgia with the Opening of a Peachtree Corners Branch
Kendra Scott is celebrating the opening of its newest store in Peachtree Corners the weekend of May 10 at The Forum.
Upon opening, the 2,263 square foot store will display Kendra Scott’s current collections. The store will also showcase the brand’s unique Color Bar, offering shoppers an interactive experience to create customized jewelry in minutes and leave with it in hand.
Worn by celebrities including Hailey Bieber, Camila Cabello, Mindy Kaling, Zendaya and Kelly Clarkson, Kendra Scott’s collections are known for their custom-created stone shapes, genuine materials and design details.
This will be Kendra Scott’s first store in Gwinnett County, which joins five other retail locations in Georgia.
The brand will continue to show its support for the community through partnerships with non-profits and local businesses. For the grand opening weekend, Kendra Scott Peachtree Corners will host various non-profits for Kendra Gives Back events, donating a percentage of proceeds directly back to the causes.
Kendra Scott hosts more than 10,000 Kendra Gives Back events in retail stores annually and looks forward to establishing relationships and connecting with the Gwinnett County community.
“We’re excited to continue introducing the community to new brands, bites and events at The Forum as part of our vision to create downtown Peachtree Corners. Kendra Scott will be a welcome addition, providing our guests a top-notch experience to shop its unique offerings in person,” said Charlotte Hinton, The Forum marketing manager.
Doors will open on Friday, May 10, at 10 a.m. with celebrations throughout the weekend, including giveback events, gifts with purchase and giveaways. RSVP for more details here.
Upcoming events:
- Friday, May 10 from 10-12 p.m. – Kendra Scott Peachtree Corners is partnering with The Forum for a VIP event. Supporters who spend $100 will receive a special jewelry gift with purchase.* Guests will also enjoy refreshments from Giulia, The Italian Bakery.
- Friday, May 10 from 5-7 p.m. – Kendra Scott Peachtree Corners is partnering with the Norcross High School Cheer Team and donating 20% of proceeds. Supporters who spend $100 will receive a special gift with purchase* Guests can also receive a custom embroidered bow from Quiet Hours Embroidery with purchase.
- Saturday, May 11 from 4-6 p.m. – Kendra Scott Peachtree Corners is partnering with Spectrum Autism Support Group and donating 20% of proceeds. Supporters who spend $100 will receive a special gift with purchase.* Guests will also enjoy complimentary cotton candy from Wonder Soirée with every purchase.
- Sunday, May 12 from 12-2 p.m. – Kendra Scott Peachtree Corners is celebrating the Community of Motherhood. Supporters who spend $100 will receive a special gift with purchase.* Guests will also receive a complimentary Mother’s Day bouquet of flowers from Nancy’s Flower Truck.
*One per person while supplies last.
Kendra Scott Peachtree Corners is located at 5155 Peachtree Parkway, Suite 710 in Peachtree Corners at The Forum. For companywide updates and product details, follow @kendrascott on Facebook, Twitter, and Instagram.
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