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Peachtree Corners Awards ARPA Funds to 11 Nonprofits, Here’s Who’s Received It

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Although the COVID-19 pandemic has taken an unprecedented toll on all aspects of life, perhaps one area that is feeling the sting especially hard is nonprofits. The need for their services has doubled, or even tripled in some cases, but donations, government funding and volunteers have diminished exponentially. That’s why the signing of the federal American Rescue Plan Act on March 11, 2021 brought new hope to many whose mission is to bring hope to others. (What is ARPA?)

With its share of the $1.9 trillion allotment, the city of Peachtree Corners diligently set about devising a fair and equitable way to distribute the funds.

“We have the ability to use some funds internally, not just for nonprofits,” said Louis Svehla, spokesman for the city. “We’re also using the funds to help businesses and individuals directly.”

Although Peachtree Corners is no stranger to providing support for worthwhile causes, the $16,395,722 it received (half in July 2021 and the remainder sometime this year) and guidelines for disbursement were a lot for the city government to handle. It eventually split the funds into four piles:

  • The Nonprofit Emergency Relief Fund is to assist Peachtree Corners residents who have been severely impacted by COVID-19. The funds are to be awarded to qualifying nonprofits that will distribute them to individuals.
  • The Nonprofit Operating Fund is to assist qualified nonprofits that have been especially impacted by the COVID-19 pandemic with funding for operating costs.
  • The Business Assistance Fund is to assist small businesses within the Peachtree Corners city limits that have been negatively impacted by COVID-19.
  • The Capital Project Fund is to assist businesses and nonprofit organizations in modifying their facilities to address COVID-19 prevention measures such as upgrading ventilation systems, enabling social distancing, etc. or improving the exterior areas of their business.

The Nonprofit Operating Fund was allotted over $1.5 million with 11 organizations receiving funding.

“We hired a consultant to help with the process,” said Svehla. The city used Alabama-based Azimuth Grants, a grant consulting firm with offices in Atlanta. A women-owned business established in 2010, Azimuth helped the city develop an application and a rubric to ensure that the process put money in the hands of the most-deserving organizations.

“It was very in-depth,” said Svehla. “It took two months to score the applications and review the narratives.”

Doling Out the Dollars

The 40-page document seemingly left no stone unturned to vet the 100-plus organizations that applied. Although the total amount awarded seems huge, the need is greater. And not all the nonprofits have their operations inside the Peachtree Corners city limits. What was important was that they provide services to city residents.

The awards to local nonprofits were handed out last month. One of the first to receive a big check was the Robert D. Fowler YMCA with $500,000. On Friday, January 28, Mayor Mike Mason and Councilmembers Eric Christ and Alex Wright presented it during the YMCA’s 25 Year Anniversary Celebration.

Although the Y received the lion’s share of the pot, its need is by no means annihilated.

“We are so thankful, and just so blessed to have received the money that we did,” said Katie Furlough, executive director of Robert D. Fowler Family YMCA.

She went on to explain that plans for the money are twofold. “Some is going to go to facility improvements that were deferred because of the cost of improvements during COVID. … Like everyone else, we had to shift some things around when COVID happened, so that we could really serve the community in ways that it needed at that time. … There were some projects that we moved to future plan so that we could use those resources in different ways.”

Now that it appears the pandemic is headed in the other direction, or at least stabilizing, the Y will replace and repair the whirlpool and get it up and running. As for the rest of the funds, Furlough said the leadership wants to get feedback from the community.

“What can we do to better impact the community and serve Peachtree Corners? And the people in need, really with a focus on physical activity?” she said.

The list of possibilities includes extending the backpack program where kids go home with food to tide them and their family over during the weekend. Many students rely on a free breakfast and lunch, and Saturdays and Sundays can become hungry days. By the same token, the Y is also considering expanding the summer lunch program as well.

“We also, in 2021, served 50 kids with safety around water,” said Furlough. “Drowning is the second leading cause of death for kids under 12.”

The grant could also provide scholarships to kids in the camp program, sports programs, and/or after school programs. “Providing opportunities for kids to build connections and build friends, to have a sense of belonging and a sense of achievement, and to create strong relationships with peers and adults is an important part of what we do. And some kids aren’t able to do that, or some families aren’t able to do that on their own,” she said.

And of course, funds could also go toward activities for seniors. “We’re trying to really create a space for seniors to feel like they belong and have a sense of community because we know that when seniors experience things like loss of a partner, or just changes that happen, that can be lonely, and that loneliness really creates a lot of health concerns for people.”

So even though the huge award from the city is a blessing, the need is ever-present.

Smaller Awards Still Make Big Impacts

The same holds true for other area nonprofits.

Although Rainbow Village and the Norcross High School Foundation received the smallest amounts of the ARPA funds, both have big plans for stretching the dollars.

Pictured are Eric Christ (District 2 – PTC City Council), Amanda Credendino (Co-President NHS Foundation for Excellence), Will Bishop (Principal – Norcross High School), Tiffany Ellner (Co-President NHS Foundation for Excellence), Phil Sadd (District 1 – PTC City Council)

The NHS Foundation for Excellence was awarded $30,000 from the City of Peachtree Corners which it will use to better support NHS students and families.

“The Foundation is grateful for the support of the City of Peachtree Corners to help further our mission of positively impacting all students by cultivating excellence in academics, arts, and athletics,” said organizers in a statement.

Its mission is accomplished in part with a tutoring and mentoring program for at-risk 9th and 10th grade students that meets after school.

Similarly, Rainbow Village, is grateful for the award. “Every dollar counts for us. My staff and I say that all the time,” said Rev. Melanie Conner, director. “So, whether it’s a small or large gift, it’s always greatly appreciated.”

It offers a different kind of community support. “Primarily we provide help, hope, healing and housing for families that are experiencing homelessness,” she said. “On our campus, we actually have 30 apartments where the families can live …  for up to two years. And we provide all of the supportive services that a family would need to get back on their feet and become self-sufficient.”

Unlike day shelters that may give a bed for the night, meals, clothing and showers, Rainbow Village works with families exclusively — in any composition — to break the cycle of homelessness.

“We have a grandfather raising his granddaughters, we had a grandmother raising her grandchildren, but the majority of our families are single moms,” said Conner. “There’s nothing wrong with day shelters, they certainly have their place and serve a need. We just take a different approach.”

Rainbow Village assigns success coaches (a name change from case managers) to meet with families regularly to review their finances and to ensure that they are still employed in a job that’s paying a livable wage. The coaches also help with mental health services and legal services if the clients have any issues with those. And of course, there is childcare, tutoring for kids and life skills training.

“So really we help with every aspect of their lives, especially because they live with us,” said Conner. “They’re here in our village.”

The program has a high success rate, too. Conner keeps up with “graduates” and her stats show that in the organization’s 30 years, as much as 92% of those who leave after the two years manage to stay afloat with a job and a roof over their heads.

It wasn’t hard for Conner to find a use for the grant. The funds will support the children in its academy, a program that provides academic enrichment, social skill development, and a safe haven for children from elementary to high school age. At Rainbow Village, all the children of participants in the residential program must participate in an afterschool program of some kind. Those who do not already have an afterschool plan are enrolled in the Rainbow Village Academy.

“With the onset of the pandemic, we found that we needed additional staffing to support the children,” said Conner. “At any time, we can have anywhere from 50 to 100 kids, depending on the makeup of the families that we’re serving. So that’s a lot of kids for one person to be responsible for.”

There are volunteers, but Conner feels strongly that a staffer needs to lead the charge for ensuring the children’s favorable outcomes in the school year and over the summer. “A lot of times people don’t like [to use donations] to support staffing, but I always say that without the staff, the programs don’t operate,” said Conner.

The city of Peachtree Corners will be making announcements soon about plans for more of the ARPA funds. Check back with Peachtree Corners Magazine for updates.

Peachtree Corners ARPA Distribution to Nonprofits

Organization NameAmount
Peachtree Corners Baptist Church$175,000
Norcross Youth Baseball Softball Association  (Capital Funding)$105,000
Robert D. Fowler Family YMCA$500,000
Annandale at Suwanee, Inc.$200,000
Norcross High School Foundation for Excellence$30,000
Revved Up Kids$110,000
Neighborhood Cooperative Ministries$80,000
Norcross Youth Baseball Softball Association  (Capital Funding)$16,000
Rainbow Village, Inc.$30,000
Corners Outreach$150,000
Total$1,563,000

Arlinda Smith Broady is part of the Boomerang Generation of Blacks that moved back to the South after their ancestors moved North. With approximately three decades of journalism experience (she doesn't look it), she's worked in tiny, minority-based newsrooms to major metropolitans. At every endeavor she brings professionalism, passion, pluck, and the desire to spread the news to the people.

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City Government

Southwest Gwinnett Mayors Share Visions for the Future

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The Southwest Gwinnett Chamber of Commerce hosted mayors from Berkeley Lake, Norcross and Peachtree Corners at a panel discussion on July 12.
(left to right), Bobby Cobb, Mayor Mike Mason, Mayor Lois Salter and Mayor Craig Newton // Photos courtesy of George Hunter

In what has now become tradition, the Southwest Gwinnett Chamber of Commerce hosted mayors from Berkeley Lake, Norcross and Peachtree Corners at a panel discussion on July 12 at the Hilton Atlanta Northeast.

The conversation centered around strategies for revitalizing and expanding metro Atlanta cities, with a focus on redevelopment, zoning ordinance reform, pedestrian and bicycle safety and investing in local schools and affordable housing initiatives.

Zoning changes

“We are beginning a really big project in our city. We have had ordinances that we’ve been working on ever since the city was incorporated in the 1950s,” said Berkeley Lake Mayor Lois Salter.

“We feel that we need to overhaul the whole zoning ordinance system and hire a consultant to come and elicit understanding and opinions from our citizens. We want them to be a part of that. We have some folks that resist any kind of regulation. They just want us to regulate their neighbors,” she added.

Norcross Mayor Craig Newton agreed that evolving needs are an important reason to change the zoning, and planning for what lies ahead is paramount. He pointed out that all Georgia cities must implement a comprehensive plan to maintain their qualified local government certifications and remain eligible for selected state funding.

Land development

“We intend to focus on improving pedestrian bicycle safety downtown and establish a sidewalk activity improvement,” he said. “We’re also looking at approving parking in our town center and constructing the Norcross Greenway, which will bring a much-welcomed park, green space and a trail,” he added.

The county announced earlier this year that the project involves redeveloping the existing property into a park that will span almost two acres. It will offer various community spaces, including a multi-use trail, playground, covered picnic area, restroom building and a 41-space parking lot.

In addition to its amenities, a 12-foot-wide concrete trail segment will wind through the park and utility corridor, connecting Singleton Road to Dickens Road.

The trail is part of the 2018 Gwinnett Trails Countywide Trails Master Plan‘s Norcross to Lilburn Trail with an internal loop trail connecting to the neighborhood.

Commercial use

Peachtree Corners has had several “community-friendly” projects come online in the past year, but the effects of the pandemic continue to linger. 

“When you think about the future, you’re thinking about the landmass and buildings and commerce. Probably the most significant issue facing a lot of us in the near term is modern office space,” said Peachtree Corners Mayor Mike Mason. “There’s a lot of space. The question is, are people going to come back?”

He said that the central retail area has shifted with the revitalization of The Forum and that’s making city leaders rethink city planning.

“We’re having a look at our code and things like that. But from another point of view that will drive the decision about what communities are going to look like,” he said. “For example, there are people coming into the city that say some buildings are technologically obsolete.”

Public safety

Even though Berkeley Lake is the smallest of the three cities and has the highest average home values, all the mayors agreed that public safety is a growing concern.

“Living in Norcross offers residents a dense suburban feel that’s somewhat rural compared to the city of Atlanta,” said Newton. “But some of our public safety initiatives are increasing police presence in high crime areas.”

As the only one of the three cities with a full police department, Norcross is seeking creative ways to implement effective community policing strategies to build trust and communication between law enforcement and the residents.

Newton mentioned programs such as Neighborhood Watch, youth outreach programs and educational initiatives along with enhancing emergency response capabilities with training for the local fire department and EMS services.

“Our response time goal is for an officer to be on-site in an emergency within 30 minutes,” he said. “But that doesn’t happen.”

Extended-stay hotels tend to attract crime, so Newton said the city has worked with owners to improve lighting in the public spaces to deter criminal activity.

“We’ve partnered with nonprofit businesses and local stakeholders to support social services employment opportunities for at-risk individuals,” he said. “By working together with various organizations and entities were able to address the complex challenge of public safety.”

Community accountability

With no police force, Berkeley Lake relies heavily on cameras and old-fashioned “knowing your neighbors,” said Salter.

“Some of our individual HOAs are buying and furnishing and paying for cameras to safeguard their neighborhoods,” she said.

Although there may be pockets of criminal behavior around the city, Salter said a police officer once described Berkeley Lake as a “black hole” of crime because there’s so little crime data.

“One of the reasons for that we feel is that historically we’ve been a very neighborly people,” she said. “There is an amazing system of community cohesiveness.”

The Southwest Gwinnett Chamber of Commerce hosted mayors from Berkeley Lake, Norcross and Peachtree Corners at a panel discussion on July 12.

Peachtree Corners is taking its own approach.

“We’ve recently added a Marshal Service and as Lois mentioned we’re also leaning on technology,” said Mason.

The marshal department doesn’t take the place of the services provided by Gwinnett County Police, it primarily enforces city code and aids Gwinnett PD when necessary.

“We’re utilizing as much technology as we can,” said Mason.

Gwinnett PD is instructing where to locate cameras and the city keeps adding them. There have been several instances in the last year or so where coordination among agencies and the use of technology have thwarted or caught criminals.

At the end of the day, the three mayors said the cities all rely on each other. Being so close means that economic development, enhanced entertainment and other desirable amenities are boons for them all.

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City Government

Planning and Development is Changing in Peachtree Corners

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The most important thing this moratorium does is allow the city to consider what will work best for Peachtree Corners.
Peachtree Corners Mayor Mike Mason

From Peachtree Corners Mayor Mike Mason’s monthly column.

After the COVID-19 pandemic, the city noticed a development trend that focused on the importance of social interaction. It began seeing development applications for indoor pickleball, virtual racing, garden clubs, car clubs and other recreational uses.

When our city was established in 2012, it adopted Gwinnett County’s codes and ordinances to maintain consistency and these new social interaction-focused uses were not initially considered in the city’s current Comp Plan or zoning code.

Working from home is another market trend having a big impact on local office parks. This economic engine is driven by office parks such as Technology Park and there’s always been a priority placed on preserving office stock.

Even though the commercial office market is waning right now, that pendulum is still trying to figure out where it will settle in. Most of these new socially focused uses find the best home in an office setting.

Due to the increasing number of these applications and the evolving market trends, the city has imposed a six-month moratorium on projects in the Central Business District character area. The moratorium came into effect on May 3 and will end on November 3.

This halt will allow the city six months to pause rezoning applications, special use permits and variances applications for residential or mixed-use development. It will help the city maintain the status quo, stop new applications from coming in and allow for officials to consult with experts and delve deeper into the code and comprehensive plans.

The city plans to conduct extensive research, analysis and strategic planning during this period to help determine if any changes should be made to the comprehensive plan and zoning regulations.

For instance, it might be beneficial to designate downtown as a distinct character area separate from the central business district. Implementing new zoning regulations to transform it into an entertainment district or a unique downtown character area could be a viable option. Many cities have already adopted this type of zoning.

Office parks and businesses throughout the city provide a balance of jobs and residents that allow the city to be the second largest in the state with a zero-millage rate or no city property tax.

Therefore, as part of this process the city will research ways it can preserve, stabilize and enhance the economic engine through the activation of underutilized spaces within office parks.

This proactive approach will help maintain the job-to-resident balance that allows the zero-millage rate while positioning the city for success as the office market pendulum settles.

The most important thing this moratorium does is allow the city to consider what will work best for Peachtree Corners. Furthermore, it communicates to developers that the city requires a pause because current zoning regulations and comprehensive plan do not adequately address future goals.

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City Government

Peachtree Corners Welcomes New Community Development Director

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Shaun Adams // Photos by Tracey Rice

With community development director Diana Wheeler stepping down to pursue a consulting career, Peachtree Corners city leadership turned a challenge into an opportunity. 

In January, Shaun Adams was hired as the assistant city attorney to oversee compliance for land use and economic development-related matters and help with legal issues. 

His background in public and private sector development made him the ideal replacement.

As luck would have it, Adams moved to Georgia in 2005, selling real estate while attending law school. 

“I actually started working down at the capital a lot, lobbying on various policies right out of law school,” he said. “I was the legal counsel for the Senate Judiciary, and that exposed me to ACCG, which is the State County Association, which represents all staff and elected officials for counties across the state.”

With the motto, Advancing Georgia’s Counties, ACCG helps with the policy aspect of things like training and education.

“While I was a lobbyist for them, I focused on economic development, infrastructure-related issues and whatever policies went into place,” Adams said. “We also went around the state and trained our commissioners and their staff on some of those policies and put their new processes in place.”

Local government possibilities 

“After a handful of years, I got lured away into the private sector,” he said.

Working on land use and government relations matters from the other side of the table, Adams represented developers and investors.

“Sometimes [investors would] come to me with a property that they bought, and they’d say, ‘Hey, we bought this on investment. We’d like to see how we can make the highest and best use of it. Help us create a vision,’” he said. “So, I helped put a team together to determine what we thought could go on the site based off of local government zoning.”

His job entailed working with architects and engineers to design the site and help the client take it to market. Ultimately, the contract purchaser would come in and seek needed entitlements.

“I would help with that,” Adams said. “Those were the fun ones because you got to start on the ground.”

Adams got to know many different local government jurisdictions and worked extensively around metro Atlanta on various matters. On a busy week, he may work with five different jurisdictions across the state.

As a family man with a wife and two sons, he began looking for something that would keep him closer to home.

A perfect fit

City Manager Brian Johnson says it was serendipitous that Adams was looking for a position at a time when the city needed someone like him.

“It’s actually a hard position to fill, and I just happened to catch him,” said Johnson. “We were familiar with each other because he’s represented a number of clients coming before the city.”

Johnson said that Adams was legal counsel for some of the most significant developments in the last few years: North American Properties purchasing and revitalizing The Forum, housing development Waterside, and Intuitive Surgical moving its headquarters from the West Coast.

“He was on the other side of the table as we worked together to make these projects ultimately better for the city and better than they were upon their initial submittal,” Johnson said. 

“And I knew then that he was a really knowledgeable guy that really knows how to deal with people. He’s a problem solver. He’s always looking for ways to figure out how to resolve conflict and navigate minefields as it relates to land use and all the laws and zoning that apply to it,” he added.

Changes to the job

Although Wheeler is no longer a staffer, she’s still doing work for the city. 

With Adams’ legal background, the events planning team will be transitioning out from under community development.

“By taking that off my plate, it’ll allow me to do more with the legal side of things that the position didn’t do previously,” he said. 

There will also be a shift with code enforcement duties moving under Chief Marshal Edward Restrepo.

“I moved code enforcement underneath the city marshal’s office because code enforcement and law enforcement are almost like fraternal twins — they both do very similar things,” said Johnson. “Each of them is enforcing a different level of law. Code enforcement is municipal code, and law enforcement is state code, but they work hand in hand.”

The events planning through the end of the year has already been moved from the community development director’s department. As a consultant, Wheeler will work with other contractors to manage the happenings at the Town Center. Director of Communications Louis Svehla has already moved into managing premier events, Johnson said adding that the city may use more consultants in the future under Svehla’s management.

“He has really shown his ability to manage special events very adeptly. He really showed me that skill set when we had last year’s Criterium bike race,” said Johnson. “I decided to take advantage of some opportunities, including our partnership with Audi, which we were going to announce to the whole vulnerable road user thing.”

With only three months to prepare, Svehla pulled off the event without a hitch. 

“He did an outstanding job and so he is capable of taking the management of our community events,  our concerts and stuff,” said Johnson.

Johnson said the city is still utilizing consultants for some aspects of special events, but if consultant fees become more expensive than hiring someone full-time to assist Svehla, he’ll make that call.

“All those moves have happened, and I’ll sum it up by just saying that I’m just playing to the strengths of these people and utilizing a great team that I have, and it’s working out really well,” Johnson said.

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