Community
Assistance League to Mark 40 Years of Partnering on Charitable Programs
The Assistance League of Atlanta this year marks its 40th anniversary of charitable programs in the metro area. Partnering with many schools, hospitals and other nonprofits, the group serves around 50,000 people a year. And since 2016, it’s all been organized at its headquarters in Peachtree Corners.
“The organization is totally volunteer. We have no paid employees,” said Ellen Frank, the chapter’s board president. “When you realize how complex it is, it’s kind of amazing we don’t have a paid executive director or any staff.”
Known for its Attic Treasures thrift shop in Chamblee, the Atlanta group is one of 120 nationwide chapters of the California-based Assistance League. Members of the local chapter — currently numbering around 250 — pay $75 annual dues, of which $25 goes to the national organization for training, support and marketing. All chapters determine their local partnerships, but also participate in the national’s signature program, Operation School Bell, which provides school clothes to students in need.
“As you can imagine, Atlanta, as a major metropolitan area, is a contributor, a major contributor, to our efforts as a national organization,” said Matt Zarcufsky, the mother organization’s executive director. He praised the Atlanta chapter as “a group of very committed volunteers.”
A history of giving
The Assistance League’s roots date to 1890s Los Angeles and charitable work by philanthropists Anne Banning and Ada Edwards Laughlin. In 1919, they formalized their organization as the Assistance League of Southern California. The national version was organized in 1935.
Today, there are chapters in 26 states. The latest stats available, for roughly the year before the COVID-19 pandemic affected operations, showed the chapters collectively served about 1.37 million people and had about 20,000 volunteers.
The Atlanta chapter was formed in October 1982 by a group of 34 women who started with the Operation School Bell program. As a fundraiser, they sold “senior citizens’ crafts,” renting a small building in Chamblee they called the “Mouse House.”
The organization grew over time, and in the late 1990s undertook a $1.3 million capital campaign to build a thrift shop and headquarters. That opened in 2000 at 3534 Broad Street in Chamblee, which remains home to the 13,000-square-foot thrift shop – a major revenue source, according to Frank, as it pulls in about $700,000 a year.
The chapter outgrew that space as well, but had trouble finding property in Chamblee as real estate values rose. In 2016, the organization bought an office building at 6264 Crooked Creek Road in Peachtree Corners as its “Philanthropic Center.”
Programs and partnerships
Operation School Bell remains an anchor program, with students at the local Peachtree Elementary school among the recipients, as well as many DeKalb and Fulton county schools. But the chapter partners on many other programs as well, largely centered on providing some kind of needed goods like clothing and food.
The long list includes hygiene and household items for homeless people in Atlanta’s Gateway Center and Nicholas House; teddy bears for patients in Children’s Healthcare of Atlanta hospitals; work clothing and MARTA cards for women in addiction recovery at Sandy Springs-based Mary Hall Freedom House; special clothing for patients at Atlanta’s Shepherd Center rehabilitation hospital; used books for school kids and scholarships to some metro colleges.
A lot of those programs fulfill needs rooted in such social issues as poverty. The Atlanta chapter does not get involved in addressing such issues directly – “We can’t do everything,” says Frank — and also rarely runs a program itself, instead working with other groups or social workers.
“Actually, all of our programs are partnerships,” said Frank. “We are not dealing with the public on a one-to-one basis except in the thrift shop.”
But it requires a lot of work from Assistance League members, who often hand-pack care packages and other items. Membership is especially popular among retirees, said Frank, herself a former insurance adjuster who joined in 2015.
“I love it because when I retired, I wanted to volunteer, and this particular program gives me a lot of flexibility,” she said. “…There’s always something to do.”
Frank also lived in Peachtree Corners for 27 years before more recently moving to Dunwoody. “I lived there when it was still Norcross. So it was very exciting to see Peachtree Corners become a city in itself,” she said. “And of course, when that happens, a lot of changes happen for the best, especially the new shopping center and the new Town Center.”
Challenges from the pandemic
Like everyone else, the Assistance League has faced dramatic challenges from the COVID-19 pandemic — increased demand for services overall and difficulty in having in-person volunteering. Frank said COVID has brought, “as our national [directors] would call it, the new norm, and the new norm is to be adaptable.”
Zarcufsky said that at the national level, the organization is looking at ways to continue providing goods to people in need in different ways. But it’s also thinking of other ways to serve or operate even the signature school programs.
“So we’re looking at opportunities to not just be charitable and provide goods, but looking at ways we can participate and engage with students in other ways like tutoring,” he said.
The local chapter had a big pivot to make with the thrift shop, which was closed for a while, then reopened with pandemic precautions. An online version was launched on eBay as well and has been a success, Frank said. In fact, she said, the shop is keeping pace with pre-COVID sales despite the turmoil.
The organization also has some changes in programs like a literacy week coming in February to Peachtree Elementary. Instead of some traditional face-to-face programming, the Assistance League is providing students with a bag containing a book, a Beanie Baby doll and some food items. The bag will encourage students to try “reading with a friend” — meaning the Beanie Baby.
The latest wave of the pandemic also affected the chapter’s plan to invite neighbors to get to know the organization through tours of the Peachtree Corners headquarters. A January tour was canceled, but the group hopes to get that rolling later this year, and also has a grant committee always seeking donations.
“And we’re always looking for members,” said Frank. “We’d love to have people come and see what we do, and you make new good friends.”
For more information, see assistanceleague.org/atlanta.
Peachtree Corners resident, Alex Everett traveled to Italy this past September — not as a tourist but as an athlete. The 28-year-old accountant and liver transplant survivor, served as goalkeeper on Team USA as they competed in the first-ever Transplant Football World Cup.
The event — part of the larger World Transplant Games — promoted giving the gift of life through a week of connection and sportsmanship, showcasing how people with organ transplants can live a normal, active life.
“I first heard about the US Transplant World Cup team a few years ago through a social media post,” said Alex. “The first Transplant World Cup was originally going to take place in 2022 but was postponed due to the uncertainty around international travel and COVID. Fast forward to 2024 and Team USA had an interest meeting via Zoom to discuss details about the tournament and fielding the American team.”
Team USA
All together, they had 14 people from around the United States (hailing from Georgia, Ohio, New York, New Jersey, California and Hawaii) join the team, which traveled to Cervia, Italy in September to compete.
“There were 10 other countries that were represented in the World Cup, and we were split into two groups, one of five and one of six,” Alex explained.
“It was an incredible experience representing the US at an international level, competing against other transplant recipients from around the world. We not only were able to share our passion for soccer but also our stories of transplantation and what obstacles we had to overcome to be where we were.”
Coming together to compete
Team USA played well in their matches but placed 9th out of the 11 teams. Because players came from all over the country to join the team, they hadn’t had the opportunity to practice together — or even meet in person — before the tournament started.
“The first time we met face to face and kick a ball as a team was our first game against France,” said Alex. “While that outcome was not what we wanted, we progressively got better as the tournament went on. Eventually ending with a win in a penalty shoot-out against Wales and a normal time win in our final game against Northern Ireland.”
“It was an incredible experience, and I would highly recommend anyone who’s involved with transplantation to reach out and get involved with not only Team USA but also with the Transplant Games of America (TGA), which is an Olympic-style competition for people who have received transplants or living donors,” he added.
Most states in the US have their own TGA team, including one here in Georgia.
World Transplant Games 2025
The next World Transplant Games will be held in Dresden, Germany on August 17-24, 2025.
Over six days, athletes and teams from 60 countries will meet to compete in 17 different sports. The US Team is excited to be part of it again and are currently looking for more players interested in taking part.
Leave a lasting legacy
Alex is also involved with the Peachtree Corners-based organization LifeLink® of Georgia, a division of the LifeLink® Foundation.
Established over 40 years ago, the foundation’s mission is to inspire new organ donor registrations and celebrate those who have decided to save lives as a registered organ, eye or tissue donor. The mission is carried out locally through education programs and community awareness campaigns.
Earlier this year, LifeLink of Georgia launched The Infinity Campaign, a state-wide educational effort aimed at motivating and registering new organ donors. The campaign is represented by the infinity symbol, to demonstrate the lasting impact of organ and tissue donation.
About LifeLink of Georgia
LifeLink of Georgia partners with hospitals to support and guide families as they establish their loved one’s legacy through organ and tissue donation.
They carry out the decisions of registered donors or their families and honor the life of each donor by providing organs and tissue for transplant to as many patients as possible.
In 2023, 457 men, women and children gifted a legacy of life through organ donation with LifeLink of Georgia, yet there are still nearly 3,000 patients in the state awaiting an organ transplant and thousands more that could benefit from tissue transplantation.
“When you become an organ donor, your life story continues through the lives you save, ensuring that your legacy lives on indefinitely,” says Katie Payne, executive director, LifeLink of Georgia. “Life is an invaluable treasure, a lesson we learn anew each day from our donor families. Thanks to their generosity, LifeLink of Georgia saves thousands of lives every year, and we are deeply honored to continue this extraordinary mission.”
The Infinity Campaign
The Infinity Campaign features a series of real stories from registered donors, each telling what inspired them to register and emphasizing the effect this decision has on saving lives. By sharing these stories, LifeLink aims to motivate more people to register as organ, eye and tissue donors and spread the message of hope and life.
“The decision to become a donor was deeply personal. It is an opportunity to give the ultimate gift — the gift of life,” said Adán Bean. “I get to continue to tell the story for others, be a little bit of ink in their pen and help them write what they want to write.”
As part of the launch, LifeLink has created the website mystorycontinues.com, which spotlights stories from donors and recipients and offers innovative tools, including the opportunity to upload a photo to share your support and spread the word on social media about the importance of organ, eye and tissue donation.
Become a donor
Being a donor is an incredible way for individuals to make a difference and have an impact on the lives of others. One organ, eye and tissue donor can potentially save or improve the lives of more than 75 people.
The need for organ and tissue donors is greater now than ever, given the growing numbers of people on transplant wait lists and increasing numbers of people with diabetes and kidney disease.
Currently, there are about 3,000 people in Georgia on the organ transplant list and thousands more on the tissue transplant list.
There are several simple ways to register your decision to be an organ, eye and tissue donor:
- Visit mystorycontinues.com and sign up today.
- Register when renewing or receiving a driver’s license or identification card at the Georgia Department of Driver Services.
- Register when obtaining a hunting or fishing license through the Georgia Department of Natural Resources.
For more about LifeLink of Georgia, visit lifelinkfoundation.org/our-story/#llgeorgia.
New experiences await at this season’s Walk Through Bethlehem
An annual must-see holiday event, Walk Through Bethlehem, presented by Simpsonwood United Methodist Church, will take place over three evenings, December 13–15.
With 1,200 luminaries, Simpsonwood Park is transformed into Bethlehem on the night of Jesus’ birth. After being welcomed by live camels and a census taker, visitors are invited to interact with shopkeepers and witness a live nativity.
Visitors can also enjoy a fire with stories from shepherds, pet live animals and watch as wisemen bring gifts to baby Jesus.
Before your journey ends, enjoy a photo opportunity with a Roman Guard and hot chocolate and cookies.
The details
Walk Through Bethlehem transforms several acres of Simpsonwood Park into Bethlehem Village on the night of Jesus’ birth. After being welcomed by live camels and a census taker, visitors are invited to interact with shopkeepers, witness a live nativity and watch as wisemen bring gifts to baby Jesus.
The special holiday event is presented by Simpsonwood United Methodist Church with the help of more than 300 community volunteers.
What to expect
- 1,200 luminaries welcoming guests to Bethlehem
- Live camels and Roman guards at Bethlehem’s entrance
- Shopkeepers in costume interacting with guests
- Interactive village with more than 12 individual shops
- Animal petting area with donkeys, sheep and more
- Shepherds sharing stories around a fire
- Live nativity with wisemen bringing gifts
- Attendees donating canned goods to Neighborhood Cooperative Ministries
- Attendees enjoying hot chocolate and cookies
Make plans to attend
Dates and hours
- Friday, December 13, from 7 p.m. to 9 p.m.
- Saturday, December 14, from 7 p.m. to 9 p.m.
- Sunday, December 15, 6 p.m. to 8 p.m.
Location: Simpsonwood Park, 4511 Jones Bridge Cir NW, Peachtree Corners, GA 30092
FREE admission; accepting canned food donations for Neighborhood Cooperative Ministries.
For more information, visit simpsonwoodumc.org/walk-through-bethlehem.
The Peachtree Corners Business Association (PCBA) awarded a check for $500 to the United Way of Greater Atlanta (Gwinnett County) at their Business After Hours networking event in November.
The local organization was chosen by PCBA’s Outreach Committee because of their commitment to providing assistance and bettering the lives of children within the community.
United Way of Greater Atlanta
The mission of United Way of Greater Atlanta is to engage and bring together people and resources to drive sustainable and equitable improvements in the well-being of children, families and individuals in local communities.
“Greater Atlanta is one of the most vibrant regions in the country, but the region has significant barriers to realizing its potential in the future because of its continued ranking at the bottom of the list of metro areas in income mobility,” stated Vanessa Roussell, United Way senior director of corporate relations.
“Children born in low-income households have only a 4% chance of getting out of poverty in their lifetime,” she continued. “We at United Way of Greater Atlanta don’t like those odds. Our work is about changing them so that children — regardless of where they’re born — have the chance to realize their potential and build lives that sustain themselves, their families and their communities.
Assessing needs within the county
The organization’s goal is to help every child unlock their full potential, by improving education, healthcare, resources and economic mobility in the communities where they live. Their “every child program” includes every child in Gwinnett.
Based on the 2023 census track for Gwinnett County, 94,308 people living in Gwinnett County are at risk, particularly in and around Sugar Hill/Buford, Duluth, Norcross, Lawrenceville, Lilburn and Snellville. The highest-need residents are located in the I-85 corridor, mainly around Duluth, Norcross and Lilburn.
Giving back to support the community
“The PCBA is proud to donate a check for $500 to United Way of Greater Atlanta (Gwinnett County),” said PCBA President, Lisa Proctor. “Our outreach committee and board are committed to supporting our community, and investing in the well-being of the children in our community aligns with our core principles. We know that our dollars will be targeted to help those at highest risk … We are glad to have the local Gwinnett chapter located right in our community.”
Funds for the PCBA Community Outreach Program are raised throughout the year from PCBA membership, sponsorship and an annual charity event. Donations and scholarships are awarded at their monthly events so that members have the opportunity to learn more about the community organizations and their programs.
Over the past 12 years, the PCBA has awarded 19 scholarships to outstanding graduating high school seniors and donated in excess of $165,500 back into the community.
About Peachtree Corners Business Association
“Where businesses come to grow,” the Peachtree Corners Business Association (PCBA) is a business membership organization that focuses on innovative approaches, programs, shared resources, community outreach and opportunities for member businesses and professionals to connect, develop, grow and prosper.
The PCBA is made up of businesses of all sizes and types who want to expand their reach and grow their business within Peachtree Corners and the greater metro Atlanta area.
For more information visit peachtreecornersba.com.
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