Community
Assistance League to Mark 40 Years of Partnering on Charitable Programs
The Assistance League of Atlanta this year marks its 40th anniversary of charitable programs in the metro area. Partnering with many schools, hospitals and other nonprofits, the group serves around 50,000 people a year. And since 2016, it’s all been organized at its headquarters in Peachtree Corners.
“The organization is totally volunteer. We have no paid employees,” said Ellen Frank, the chapter’s board president. “When you realize how complex it is, it’s kind of amazing we don’t have a paid executive director or any staff.”
Known for its Attic Treasures thrift shop in Chamblee, the Atlanta group is one of 120 nationwide chapters of the California-based Assistance League. Members of the local chapter — currently numbering around 250 — pay $75 annual dues, of which $25 goes to the national organization for training, support and marketing. All chapters determine their local partnerships, but also participate in the national’s signature program, Operation School Bell, which provides school clothes to students in need.
“As you can imagine, Atlanta, as a major metropolitan area, is a contributor, a major contributor, to our efforts as a national organization,” said Matt Zarcufsky, the mother organization’s executive director. He praised the Atlanta chapter as “a group of very committed volunteers.”
A history of giving
The Assistance League’s roots date to 1890s Los Angeles and charitable work by philanthropists Anne Banning and Ada Edwards Laughlin. In 1919, they formalized their organization as the Assistance League of Southern California. The national version was organized in 1935.
Today, there are chapters in 26 states. The latest stats available, for roughly the year before the COVID-19 pandemic affected operations, showed the chapters collectively served about 1.37 million people and had about 20,000 volunteers.
The Atlanta chapter was formed in October 1982 by a group of 34 women who started with the Operation School Bell program. As a fundraiser, they sold “senior citizens’ crafts,” renting a small building in Chamblee they called the “Mouse House.”
The organization grew over time, and in the late 1990s undertook a $1.3 million capital campaign to build a thrift shop and headquarters. That opened in 2000 at 3534 Broad Street in Chamblee, which remains home to the 13,000-square-foot thrift shop – a major revenue source, according to Frank, as it pulls in about $700,000 a year.
The chapter outgrew that space as well, but had trouble finding property in Chamblee as real estate values rose. In 2016, the organization bought an office building at 6264 Crooked Creek Road in Peachtree Corners as its “Philanthropic Center.”
Programs and partnerships
Operation School Bell remains an anchor program, with students at the local Peachtree Elementary school among the recipients, as well as many DeKalb and Fulton county schools. But the chapter partners on many other programs as well, largely centered on providing some kind of needed goods like clothing and food.
The long list includes hygiene and household items for homeless people in Atlanta’s Gateway Center and Nicholas House; teddy bears for patients in Children’s Healthcare of Atlanta hospitals; work clothing and MARTA cards for women in addiction recovery at Sandy Springs-based Mary Hall Freedom House; special clothing for patients at Atlanta’s Shepherd Center rehabilitation hospital; used books for school kids and scholarships to some metro colleges.
A lot of those programs fulfill needs rooted in such social issues as poverty. The Atlanta chapter does not get involved in addressing such issues directly – “We can’t do everything,” says Frank — and also rarely runs a program itself, instead working with other groups or social workers.
“Actually, all of our programs are partnerships,” said Frank. “We are not dealing with the public on a one-to-one basis except in the thrift shop.”
But it requires a lot of work from Assistance League members, who often hand-pack care packages and other items. Membership is especially popular among retirees, said Frank, herself a former insurance adjuster who joined in 2015.
“I love it because when I retired, I wanted to volunteer, and this particular program gives me a lot of flexibility,” she said. “…There’s always something to do.”
Frank also lived in Peachtree Corners for 27 years before more recently moving to Dunwoody. “I lived there when it was still Norcross. So it was very exciting to see Peachtree Corners become a city in itself,” she said. “And of course, when that happens, a lot of changes happen for the best, especially the new shopping center and the new Town Center.”
Challenges from the pandemic
Like everyone else, the Assistance League has faced dramatic challenges from the COVID-19 pandemic — increased demand for services overall and difficulty in having in-person volunteering. Frank said COVID has brought, “as our national [directors] would call it, the new norm, and the new norm is to be adaptable.”
Zarcufsky said that at the national level, the organization is looking at ways to continue providing goods to people in need in different ways. But it’s also thinking of other ways to serve or operate even the signature school programs.
“So we’re looking at opportunities to not just be charitable and provide goods, but looking at ways we can participate and engage with students in other ways like tutoring,” he said.
The local chapter had a big pivot to make with the thrift shop, which was closed for a while, then reopened with pandemic precautions. An online version was launched on eBay as well and has been a success, Frank said. In fact, she said, the shop is keeping pace with pre-COVID sales despite the turmoil.
The organization also has some changes in programs like a literacy week coming in February to Peachtree Elementary. Instead of some traditional face-to-face programming, the Assistance League is providing students with a bag containing a book, a Beanie Baby doll and some food items. The bag will encourage students to try “reading with a friend” — meaning the Beanie Baby.
The latest wave of the pandemic also affected the chapter’s plan to invite neighbors to get to know the organization through tours of the Peachtree Corners headquarters. A January tour was canceled, but the group hopes to get that rolling later this year, and also has a grant committee always seeking donations.
“And we’re always looking for members,” said Frank. “We’d love to have people come and see what we do, and you make new good friends.”
For more information, see assistanceleague.org/atlanta.
Welcoming Week: Reserve your FREE one-time guest pass during the week of September 8 – 17 and enjoy everything the Robert D. Fowler Family YMCA has to offer. Welcoming Week provides an opportunity for Peachtree Corners neighbors, whether they are immigrants or U.S.-born residents, to connect and strengthen community bonds. From swim class and water safety to day camps, group workouts and community well-being initiatives, the Rober D. Fowler Family YMCA has something for the whole family.
Guest passes do not include access to outdoor pools or basketball facilities in the gymnasium. Click here for you free guest pass.
Lifelong Learners: Healthy living doesn’t always mean physical activity. Creative thinking, exploring interests, and learning new things are as important as diet and exercise. That is the philosophy behind Lifelong Learners. For ages 50 and up, Lifelong Learners offers seniors the chance to come together and enjoy guest speakers, local field trips and spirited cultural discussions. The group meets every other Friday at 12:15 p.m. in the Senior Center. For more information, email Rob Wilson at robertw@ymcaatlanta.com.
Grief and Loss Support Group: Grief and loss are two of the most difficult emotions to face in life, but you don’t have to face them alone. Every Monday at 11 a.m. in the Senior Meeting Room, the Robert D. Fowler Family YMCA provides a safe and caring environment for participants to come together and begin to understand the grief process. For more information, connect with Ellie Garrett at ejgarrett@gmail.com.
Caring for Those Who Care: The YMCA’s weekly Caregivers Group provides a dedicated meeting space for caregivers to offer and receive emotional support. If you are providing care for a loved one, or want to learn more about long term caregiving, this group is for you. The group offers practical information while respecting confidentiality and encouraging camaraderie. Take this opportunity to build relationships with others in similar situations every Tuesday at 11:45 a.m. in the Senior Meeting Room. To learn more, email Mary Crawley at mcrawley@wans.net.
More Senior Activities:
- Canasta: Every Monday at 2 p.m. in the Senior Meeting Room,
- Dominoes: Every Thursday at 10:45 a.m. in the Senior Meeting Room
Call it luck or divine intervention, but some force in the universe was determined that the 10th annual Light Up The Corners event was going to take place as planned. About an hour before start time, the deluge that threatened the area with heavy rains and strong winds on Saturday, Aug. 12, began to subside.
By the planned 8 p.m. start, the sun had peeked through the clouds and fun and festivities were in full swing.
Guests from all across metro Atlanta gathered at The Forum at Peachtree Corners for the four-mile glow run and one kilometer twilight trot benefitting the Fowler Family YMCA. The evening raised over $60,000 for the local community center, according to organizers.
“This event has taken on a life of its own,” said Light Up The Corners race organizer Amy Massey in a press release. “The run is less about competition and more about friends, neighbors and families coming together to participate in a healthy, family-friendly fun way to ‘glow for the good’ of the community.”
Despite the weather threat, this year’s event attracted a record number of participants, sponsors and volunteers with more than 1,400 registered runners and hundreds of spectators cheering along the racecourse. Even if the physical activities weren’t your thing, there were plenty of other attractions to keep one occupied.
The festivities included activities for the whole family, a live DJ, roaming entertainment — one of the dancers was a dead ringer for Katy Perry — face painting, neon manicures, special prizes and awards for the runners. Light bites, beverages and giveaways were provided by The Forum retailers and restaurants, along with local schools, churches and businesses across the Peachtree Corners and metro Atlanta area.
“Light Up The Corners has become a truly beloved tradition not only for The Forum, but the entire Peachtree Corners community. Witnessing thousands of glowing runners is a thrill from start to finish, and we’re honored to support our friends at the YMCA year after year,” said Charlotte Hinton, The Forum marketing manager.
Since its inception, Light Up The Corners has raised more than $400,000 for the Fowler Family YMCA. To learn more, go to lightupthecorners.com.
Photos by George Hunter
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