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Alex Wright on The Forum Sale, New Town Center Playground and More [Podcast]

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City Councilman Alex Wright and Rico Figliolini talk about the Forum on Peachtree Parkway sale and what may happen there, the new playground at the Town Green, extending the Autonomous Vehicle route from Tech Park to the Town Center, and more.

Resources:

Alex’s Email: AWright@PeachtreeCornersGA.gov
City Council Website: https://www.peachtreecornersga.gov/government/mayor-and-council/meet-the-mayor-and-council
Playground Creations

Timestamp:

[00:00:30] – Intro
[00:00:45] – New Planned Playground
[00:11:52] – Peachtree Corners Decathlon
[00:17:07] – Reupdating the Forum
[00:28:10] – Intuitive Campus
[00:31:29] – Autonomous Vehicles and Curiosity Labs
[00:41:25] – Mixed Use Development Ordinance
[00:46:36] – Closing

“But one of the purposes of (the decathlon) was to say, Hey, there’s this fitness trail there. I can’t tell you the number of times I talked to someone and they’re like, I didn’t even know that was there. You know, it’s kind of off in the woods and we want to encourage its use. To encourage people to be active.”

Alex Wright

Podcast Transcript

[00:00:30] Rico: Hi, this is Rico Figliolini, host of the Peachtree Corners Life. A podcast that centers around the city of Peachtree Corners. And today we have a special guest, Alex Wright, City Councilman district three. Hey Alex, thanks for joining us.

[00:00:42] Alex: Glad to be here. Good afternoon to you.

[00:00:45] Rico: Yeah, thank you. And this is a great time to be able to go through a lot of the things that are going on. I know that getting your regular newsletter sent out to your constituents really does explain a lot to people about not only currently what’s going on, but what’s coming forward in the next few months. Great that you’re sending that out. In fact, we’re going to go through that newsletter a little bit. We’re going to go item by item to discuss some of the things. Like the planned new playground that been worked on and actually, I believe is out for a bid at this point. This is separate from the small slide playground that’s at Town Center already. And separate from the fitness trail too. So tell us as I go through this, tell us a little bit about where this playground is actually situated. And as you’re doing that, I’m going to put some slides up from the Town Center. The first one is going to be actually with the Cinebistro behind me. I took these shots this morning and with me standing at the front, if you will, by the stage.

[00:01:43] Alex: Yeah, so from this vantage point, you can see kind of, off to the right, a wooded area. And the fitness trail is up in there, but there’s an access road further up, other side of the Veterans Monument. So if you were standing on the green, looking at the woods from all the way from the access road, which is beside the Veterans Monument all the way to where the other sidewalk is that runs beside the Cinebistro down the side of it.

[00:02:11] Rico: So I think the picture here has that road on the very left, you can barely see it.

[00:02:17] Alex: Yeah, that’d be the access road, and you could see the entrance to the Fitness Trail there. So basically all that, all the way down to the beginning of the Cinebistro, if you drew a perpendicular line out from the front of the Cinebistro, that entire frontage probably going back, I don’t know, 50 to 60 feet, maybe more is where the playground is going to be. So a lot of the landscaping that’s there right now, that was planted a few years ago that, that’s all going to come out. There’ll be a few trees that will need to get taken down. Several as we went through it, probably should be taken down anyway. They’re not in good condition. But anyway, it’s pretty large. Especially in contrast to the little one we’ve got right now. So this is going to be a major upgrade to the Town Green here for kid activities and there’ll probably be some adults that get on this stuff, cause it’s, some of it’s kind of neat.

[00:03:15] Rico: And I’m going to throw up a rendering. That was one of the original renderings, that was produced for it. That said, sort of give us the elements, not necessarily the positioning of it.

[00:03:25] Alex: Yeah, so if we start left to right, you know, the left is that’s the access road. And to your point, it’s not going to look exactly like this, but it’ll be similar. So the first, it’s kind of a small, it looks like a swing almost. The original designer we had, or he still is the designer. We were kind of brainstorming with him about what we were looking for. Found out that this guy had a background in not just landscape design, but also a passion on the side of helping special needs kids. He used to be a counselor at a camp and does all kinds of different activities with them. Anyway, the point of it is when he gave us the original design, one of the things he had done really without us asking, was incorporate some equipment and other design features that would be very attractive to people with special needs kids. And especially like kids with autism, for example. So that swing, it doesn’t swing, you know, like say this that’s more flat like this. And it’s large enough where you can actually push a wheelchair into the middle of it. And I don’t, I’m not that familiar with all autism, but apparently there’s some sensory aspects to this specific swing that they find very soothing. So, Yeah, that was kind of an added benefit of this guy we picked. Where he introduced some ideas to us that we’d not really even thought about. But after hearing them we like, know, embraced it. That’s probably a segment of the population that doesn’t have a lot of attention given to as far as playground designs. So anyway, so that’s one of the things. Now to the immediate right of that is a very large covered area. And that is called a Quantis and there’s a video link that I had sent out before and it might be something I can share on some of your platforms. That it illustrates a lot more effectively than just this picture. But this thing is really big. You don’t really get a good scope in this, but it’s very large. And so you can see it’s like in a figure eight formation. And it’s got, where you can kind of bounce on it, if you will.

[00:05:40] Rico: I’m going to put the link on there for video in our show notes and people will see you’re absolutely right. This really does not show them the bigness of it, if you will.

[00:05:49] Alex: Yeah. So it looks like different things attached to it underneath, it’s got some different kinds of slides off of it. Some, some grip where you can do activities or whatever. But again, I would encourage people to go once you get the link up to check out the little video, cause it’s a really impressive piece of equipment. One of the things we had said to the designer originally was here’s the piece of property. We want you to go and be as creative as possible, come up with ideas or things that you can’t really find anywhere else. And this Quantis, they make it in, it’s in Minnesota or Canada, I can’t remember. But, he was telling us there’s only one or two in the United States right now, and one of them is in San Francisco and then maybe one other one, but it’s a very unique piece of equipment that I think even adults will find that they’re attracted to. And you can see it’s also covered, which is going to be nice in the summer, obviously when it gets pretty hot. Moving to the right from there, you can see two towers and then a blue, long blue slide coming off of that. Now there are some other things that come off of that. But one of the things that we found in the little playground, kids love that slide that’s there, but it’s metal, which gets pretty hot in the summer, which you buy those little rocks. So what we wanted to do is create a slide that was not gonna get as hot, I guess you could say. But also was higher up. And the, one of the things you can see here, there’s a slight elevation change that’s already there. And then we’ve put the tower up on top of that elevation change. So from where you’d get in that blue tube, down to the bottom is about a 20 foot drop. Which is, I mean you could see it’s covered, so you’re not going to come out of it. But if you’re a little kid, that’s going to be pretty exciting with a 20 foot drop. And there’s a few other slides off of there, but one of the things, and I remember being a kid where you love to climb into things that are enclosed and this has got that aspect to it.

[00:07:42] Rico: And then, was it the Jones bridge park has a playground that has also a tube-like, tube slide like that. But not 20 feet I don’t think.

[00:07:50] Alex: Yeah, it might be six maybe, cause I can stand up and touch the bottom of it. So you’re talking three times as high. Now, to the further right, I don’t know if this one really illustrates it very well, but the third major thing is going to be something called a bamboo jungle. Which is, imagine metal poles into the ground that are six, seven feet tall. And then occasional foot rest, for lack of a better word, where you can climb through this thing. People of all ages would enjoy that. Now, in addition, there’s a few other, you can see this little slope here with some other slides on it and then a cement area that’s covered. And it’s not going to look exactly like that, the covered area will be bigger than that. But one of the ideas was, we wanted an area where the parents could hang out, just kind of relax, watching their kids play. Like on the other side, one of the things that turned out to be a big hit was having a covered area right beside the play area. We wanted to replicate that on this side and you can see where a lot of these things kind of flow into that, that semi-circle area, which was the intent. To bring people to, the smaller kids especially, keep them flowing in to where their parents were sitting. That wall, that’s actually not going to be there. We’re going to have that sloped down. And so one of the things that’ll be kind of a side benefit, of this, is it’s going to create more seating when we have concerts. Sometimes, before the virus, some of the concerts were really well attended, I guess you could say and actually needed some more space. So this will be again, a secondary benefit to the playground, plus some seating area. And then you can see behind the playground is a sidewalk and that’s really for making it more handicap accessible. And there’ll be a stone wall behind that, that you could sit on. And then there’ll be a low fence behind that wall that you can lean back into, which will make it a little more comfortable. But you know, the contract went out for bid a few days ago. And what we’re hoping is to have this thing up and running in May, weather permitting. A lot of the equipment we had already ordered. That the bid for contract was for the land movement. The equipment was, we’ve already ordered that, it takes about three months to build some of these things. And so one of the things I’ve mentioned is that the ground is not going to be the AstroTurf like we’ve got on the other side, which we’ve had some problems with it tearing up. It’s going to be a rubber material. And it’s going to be blue and green, like the city colors and have some of the designs of the city, the tree. So I think it’s going to be, it’ll really add a nice color pop as well. Anytime you’ve got a play area, it just seems more I don’t know, fun if you’ve got some bright colored stuff.

[00:10:42] Rico: For sure. And it probably works, just like a lot of Gwinnett County parks. I mean, a lot of drainage opportunities, to drain faster, dry faster. Like you said the turf won’t be torn up. You won’t have turf to be torn up and then have to be re fixed later. So people looking at this rendering as I understand, this is sort of a representation, but obviously elements will be a little different on this, including the positioning of some of this and the terrain, but the sloping and the general area is correct.

[00:11:12] Alex: Yeah, it’s got the area right. It’s got the major components, but it’ll look a little bit different. It’ll look nicer than this. You know, this was an earlier rendering. But it’s, I think it’s really going to add, there’s always kids at the Town Green already, but I think this is going to give just a whole new level of attraction. Because what we see now is kids like at a certain age, they don’t want to play on the playground we’ve got now because there’s really not much stuff there. And they ended up migrating over into the woods and nothing wrong with that, but we thought well, let’s give them something more than what we’ve got now. Videos I’ve shown to friends of mine that have smaller kids they’ve all been really excited about it.

[00:11:52] Rico: With the video that I saw, this is a huge piece of, just the one, the Quantas is a huge piece to be there so I can imagine the rest of it. So it can’t wait for people to see that. So check out the show notes and you’ll be able to see that video also, I’ll get that link on there as well, when this comes up. Let’s also talk a bit about what you just did. You put together the first official event, which was the Peachtree Corners Decathlon which takes place in the fitness trail that was expanded from seven pieces to ten pieces. So tell us a little bit about how that went, what’s going on there and when will the next one be this year coming?

[00:12:26] Alex: Right. So we had a decathlon, like an obstacle course decathlon, back in early November on the fitness trail. And a decent turnout, about 50 people in one of the things. And it was really designed, it was a rolling start, which meant every five minutes a person would enter into it. And each, every five minutes you would rotate to a new station. So the nature of that kind of, it’s not like a 5k where you can have 500 people start at once. So the number was going to be limited. You know, there’s only a certain number of people that are kind of interested in that thing. So we knew it would be a different type of event. So there was, for me personally was kind of a lot of apprehension at the beginning not knowing, you’re building something from scratch. Like someone’s going to show up, are they going to have fun? And, A, the weather cooperated, the vibe we were looking for was a community event. Family’s come out, cheering people on. And we had all that in spades. A lot of very impressive athletes were there. Very humbling when you get older like I do. It really kind of slaps in your face, I’m really old compared to some of these guys. They were impressive. But I had a great time and an award ceremony a few days later at Anderby. Which got a lot of great feedback on that. And during the event we had, photographers there taking pictures of people, which we would then put up on the big screen.And people really liked that as well. So, I thought it was very successful. And so anyway, yeah, we’re going to do it again next year. A little bit earlier, probably mid to late October around with some of the feedback we got is, Hey, can you move it up just a little bit?

[00:13:59] Rico: Actually, that’ll be this year, so.

[00:14:01] Alex: Yes, October 2022. It’ll be the decathlon again, probably the same obstacles. We’re hoping to get a little more attendance. One of the big things was just trying to describe to people, what is this? People when you tell them hey, you’ve got to climb a 20 foot rope, they you know, some people get scared off by that. But one of the purposes of this was to, Hey, there’s this fitness trail there. I can’t tell you the number of times I talked to someone and they’re like, I didn’t even know that was there. You know, it’s kind of off in the woods and we want to encourage its use. To encourage people to just be active

[00:14:30] Rico: No matter how many times you put out things, where the city puts out the information through a variety of channels, including Peachtree Corners Magazine, these podcasts, the website, your website, social media. There will always be people that miss any of that because it’s not on their radar. They’re not thinking about it. You know, unless you’re at Town Center and even sometimes if you’re at Town Center, you might not walk all the way there. Or you might, and then try to figure out what it is. The cool part is that, really that fitness trail started because of you, I think. Because you started it out with seven, you know your idea was to put a fitness stations there. Because during, at the beginning of COVID, YMCA closed, there was really no way to do any work like that with your friends. And it’s cool that it started out that way, and now it’s expanding even further. So it’s kind of neat that you were able to do that.

[00:15:21] Alex: Yeah, you know, I’ve said this to people before where, this virus obviously has been very disruptive, continues to be disruptive. But often good things can come out of bad things. And this was a perfect example of where, this probably wouldn’t have happened otherwise because there was no impetus for it because, Hey, we’re going to the Y or whatever. And so yeah, this turned out to be, we created a something for the whole community to use. You know, some of the obstacles are very specific for people that do like Spartan races and that kind of thing. And I’ve bumped into people there who had driven from other parts of the Metro area that, you know, they’ve heard word of mouth, Hey, that you’ve got this and this. I can’t practice anywhere else on this. And if you think about it in terms of just on a very micro scale, you know, the economic development. Like, hey, we’ve got people coming into town just to use this and it gets our name out there. Again it’s, we’re talking to micro scale, but it’s creating something unique.

[00:16:18] Rico: And you know, something that’s a one-time investment. Granted there’s maintenance upkeep on it. But a one time investment that provides that type of economic impact, even on a micro scale, over a period of time, over several years, you know, the more that’s added. The same way, like this playground as unique as it will be, it’ll be a different thing. So it’s not just pulling in maybe from people from, normal retail pulls them for maybe three, four mile area, sometimes two mile area. This will draw maybe a little wider. You know, the more things we have. Like the concert, like you said, the extra seating that will be there. The first original concert had close to 5,000 or over 5,000 people on that green.

[00:16:57] Alex: Yeah. There’ve been some that were, yeah. At a Queen concert, I think back in 2019. And it was just a madhouse. It was a lot of fun. I looked forward to one day having that same kind of vibe.

[00:17:07] Rico: Yeah. Going from the Town Center, let’s keep on track a little bit in talking about the Forum. Because there’s a few things going on there at the Forum that ‘s been talked about on Next Door. So you know, one of the things going on is that there’s been some shop closings. I know that I normally, when I go to Dunkin Donuts, get my coffee, I’ll drive through the forum occasionally just to do my count to see how many stores are closed at the Forum. And it’s varied between 14 to 16, I think, closed stores. Small stores, big stores, and then you get a Lemon Lulu that does the pop-up. That pop-up is not a pop-up anymore. It seems like it’s there permanent because they’re doing really well. And if I ask my young kids why they don’t go to the Forum, they’re like, why should I go there when I can go to the Avalon? Or even if I go to the Forum, there’s really no shops for me, except for then maybe that Lemon Lulu or the Barnes and Noble, or those or Ulta. That was the other thing. So those three things for a younger, like we’re talking about twenties, late twenties, maybe early thirties. It’s not doing so well. I mean, you’ve got right now, for example Williams Sonoma is leaving the store. They’re closing up shop. But by the way, you can go to Avalon or the Avenue at East Cobb to go see them. They’re just one store closing. Dress Up just closed, I don’t know how many weeks ago or a month ago. Now there are new stores coming in, but what do we do with the place? What can be done there, Alex? I know the city is trying to do some stuff. But tell us a little bit more about what’s going on.

[00:18:32] Alex: Yeah, so we, you know, if you remember the Forum was sold it was 2015 or 2018, I can’t remember to a company it’s a REIT out of Boston, you know, real estate. And I think Behr was the managing company, doing the leases and all that kind of thing. And just not very interested in some of the, cause we approached them about, Hey, we think you need some type of activation on the property. Like there was a company that contacted the city a few, I don’t know, probably last year that does Pickleball. Something Pickleball and Waffles or something like that. I can’t remember the name of the company, but it’s trendy. And they actually wanted to, that wooded area we were just talking about beside the Town Green, they wanted to buy that and take all the trees down and build Pickleball courts. And obviously that didn’t go anywhere luckily. But we have suggested, hey, why don’t you go across the street to the Forum? You can take some of that parking in the back that’s never used and right near the bridge. And we’re just trying to be creative, something where people want to go and hang out. And they had no interest in that. We talked to them about taking the middle area and making it, taking the parking out, making it not necessarily grass but an area you could hang out in. No interest.

[00:19:51] Rico: No interest from Behr or the REIT that owns it actually.

[00:19:54] Alex: That’s correct. They’re just very rigid in their thinking. And what I kept thinking about was that scene from Jerry Maguire where Tom Cruise is saying, help me help you. You know, we want to invest in your property, even though it’s struggling. Because if it goes down, it’s going to impact the whole area. As you probably know, it went up for sale again, I don’t know, a few months ago. And I believe that it actually, so there was a bidding process where they didn’t just have a deal with one company. They put it out there, hey, best offer and several companies bid. And I guess they needed to get over a certain threshold. And then after they did that, they did it again. They said, okay, we’re going to make your best last offer or last best offer. And so my understanding is a winner, I guess you could say, has been selected during the due diligence period. And assuming nothing weird happens, there’ll be a new owner here very soon. And at least what I’ve heard, through back channels is that of all the companies that were bidding on it, this was the best outcome for us. This is a company that’s willing to have a long-term vision. Hey, maybe we take some short-term hits, we’re in this for the long haul. They’ve been, because several of these companies came and contacted the city and said, hey, would you be interested in doing something with this. It’s almost like what we had already been doing. And this company in particular has been open to all the different ideas that we’ve thrown around. So I’m very cautiously optimistic that we can turn things or help them turn things around. It would include some limited investment from the city, some type of private, public partnership. I think ultimately, we don’t want to see the Forum go down. And now I would say, the future of retail obviously is different than 10 years ago. I mean, it’s going to become more of, I think, of an experience than, hey I’m just going to go roam around and look at stuff in here. Because you can buy it cheaper and easier online. It’s obviously evolving. It’s not just the Forum right, they’re kind of figuring that out. But it’s going to have to involve some things other than just retail.

[00:22:07] Rico: I think you’re, I think you’re right and part of what I understand is that the current owner, if I understand correctly some of their other properties are multi-use properties where they have residential components, office, retail. Like a Halcyon type property, like an Avalon type property. So they’re divesting themselves of properties like this that have less stores, that don’t have multi-use components to it. So now you’re talking about, if I understand correctly, the company you’re talking about that is in that due diligence stage is probably North American Properties who owns Atlantic Station, Colony Square, Avalon. The exact type of places that have a multi-use components, residential, office. Now, granted, even the Forum has an office component. Probably some people don’t even know in some ways, but there’s office components too. But no residential obviously at this point. So it sounds like maybe North American Properties may be looking to be able to do. And I want to put up some illustrations of what possibly, for example, this is one of the renderings I got my hands on that was shown to the companies where, you know, the green space would be that central part, just like you would see at Avalon, just that like you would see at Halcyon. And now granted that would take away some parking spaces, but you can note anyone that looks at this, can see the possible parking decks above and below that would essentially be owned by the city, I guess was one of the pitches. Similar to the parking deck that’s owned by the city at Town Center.

[00:23:37] Alex: That’s correct.

[00:23:38] Rico: So it’s an investment that the city can make to help further what can be done here? There was a couple of other illustrators, let me throw them one at a time up here. I believe this is that Halcyon if I understand correctly. Green space in the middle of retail, right? Which the Forum currently lacks. One of the other places, I think this was maybe I think at Avalon is what that one’s at. Is another one, type of green space or places that would allow people to essentially come to provide. Here’s a new one, this was one that was the beginning of where you see Belk’s and stuff with a small stage over there. These were just suggestions that could add energy if you will, to the surrounding areas. Because there’s no where to hang out. There really is nowhere to hang out there.

[00:24:26] Alex: That’s correct.

[00:24:27] Rico: Do you find that, I believe fervently that density is important too. And we discussed this the other day as we were having some difficulties with the original podcast schedule, which I apologize for. But we talked about density and we talked about how the apartments and the Indigo, planned Indigo hotel, boutique hotel, a Town Center is no longer viable. Because that zoning expired sunset, after five years. And that was what, a few months ago, I guess?

[00:24:54] Alex: Yeah, in December. They had a four year of special use permit and it expired. So it’s reverted back to the earlier zoning, which I think is commercial.

[00:25:04] Rico: So commercial and for retail, I think. Which was the original or maybe just offices?

[00:25:10] Alex: I can’t remember, but I know it’s not any type of residential.

[00:25:14] Rico: No, it’s not. In fact it might be just office. I think it was C1, but heck if I remember now. It was four years ago. But so that’s expired. So those apartments that were planned originally and that boutique hotel is no longer going to happen there. So as far as density goes, unless they sell that property to someone that’s actually you know, willing to do it. Would the city think of rezoning this again? I mean.

[00:25:38] Alex: I think that a boutique hotel is a great idea for that area. And we were talking the other day about Intuitive moving in. And that’s when I heard was about 15 to 16,000 visits a year from surgeons coming into town to learn on their equipment. I mean, I don’t know that many surgeons, but I think they make pretty good money and probably would like to stay in, you know, somewhere nice. Not that we don’t have some nice hotels, but I think that location would be very attractive in the sense that, let’s say you’re staying at the, you’re over at Intuitive, you’re doing some training. You have to come over to the Indigo. I can walk to eat, I could go hang out through Town Green, I could walk over the bridge. It’s like that, all that kind of connectivity we wanted. We’re putting it in place. Now we need people there in a hotel. You know, when some of the, I talked to Mr. Roberts, this was a couple of years ago. I mean, he had some kind of neat ideas. Like he talked about having a rooftop restaurant where you know, you can get to see pretty far away. I loved that idea. I’m not sure why it didn’t work out, but yeah. I’d love to see a nice hotel in there.

[00:26:45] Rico: And it’s amazing to me with the amount of the low interest rate that development could have happened, that it didn’t happen. And now interest rates are going higher. And quite frankly, I wasn’t exactly supportive of an apartment complex, which is how that was zoned actually. The apartment 200 plus units, the Indigo hotel had to be built at the same time. And then otherwise it wouldn’t happen.

[00:27:07] Alex: That’s correct.

[00:27:08] Rico: You know, I would have preferred seeing equity owned, like condominiums.

[00:27:13] Alex: Absolutely. I voted against the project primarily what you’re talking about, like I wanted the hotel and I didn’t mind the residential, but we’ve already got over 20,000 apartment units in the city. So it’s like half our housing stock, something like, do we really need more? So anyway, that doesn’t matter now because it’s reverted back. but You’re talking about housing at the Forum. I do think that’s something that will more than likely be requested. This is obviously not formal because they haven’t even finished buying the property yet. But I wouldn’t be shocked if they didn’t want to put some type of housing component in there. Just like with the green spaces. You know, it’s an activation component. If you’ve got people living there on site, they’re going to be walking around.

[00:27:56] Rico: You’re talking about the Forum now, as far as residential on that side.

[00:28:00] Alex: So yeah, I’m not sure where. But that’s my speculation is we will probably see that request at some point. Probably sooner.

[00:28:10] Rico: And I agree. I think that has to be probably part of what they’re going to be doing. And there are spots to be able to do it on the existing plane, unless they decide to cut out some retail to be able to build something up. But certainly, yeah, I agree. And in fact that whole area zoned so then they can. I think with the special use permit maybe, do a seven like seven story mid-rise condo or apartment. I would love to see more equity owned property. But because there’s already over 300 apartments that are going to come in on the south side, east side on Peachtree Parkway. I think it’s about 320 odd units and that’s apartments right there. So, and also we talked about, you mentioned Intuitive. So there’s a piece of property where there’s about 50 units that wants to be developed that sorta goes behind Creme De La Creme and QT, I guess?

[00:28:58] Alex: Yeah, yeah. Kinda in between that. Well, you know, it’s just dirt right now. If you were looking at Creme that’s to the right. And that’s coming before the council, I believe later this month. And one of the issues, issues not the right word, but concerns was the traffic. Because if you’ve ever tried to take a left out of QT on the Peachtree Corner Circle or left out of the Forum, it’s dangerous. We didn’t want to approve something and then it makes an existing situation worse. So we, you know, have requested a traffic study, slash hey, bring us a traffic solution. Because otherwise, I just don’t think it would be a good decision. Because you’re making something worse. But the idea of you know, an equity right there, right near the Forum, I think it’s probably pretty good. And like your point it’s right near this new, what I’m going to call the Intuitive Campus. There’s talk about a trail connecting up into that. So yeah, that, that whole, again, that whole connectivity we’re talking about. It furthers that walkability, people living there and they could walk to work, walk to the Forum.

[00:30:01] Rico: Right. And that campus, they’re already doing some renovation work on Spalding Drive. They’re talking about a 1200 employee growth there. Over the period of a few years, maybe four or five years, I think as they build out these campuses. As they build out some of the buildings actually. Because I think, right now I have a map in the last issue, I think of Peachtree Corners Magazine that shows the campus of five, six buildings there.

[00:30:24] Alex: Yeah, my understanding of how this is working is there, they move a lot of people into one building, then they’ll move people out of the building, renovate that building. And then they kind of, they’re just kind of moving on from building to building. But I think the goal is to have everything done by 2024. And what I’m hearing and what little I’ve seen is they’re already hard at work doing this. So, it’s a five, $600 million investment. It is a really big deal for the city.

[00:30:53] Rico: Yeah, for sure. I know one company is leaving to reposition themselves in Dunwoody. But I don’t know how many jobs actually is being lost from there, from the city.

[00:31:02] Alex: Yeah, I’m not sure. I think it’s several hundred. But you know, one of the things that we’ve suggested to Intuitive was, hey, you know, Hapag-Lloyd is moving out, maybe you could get that building. Because it’s literally right beside where their campuses are going to be. So who knows what will happen there, but.

[00:31:18] Rico: Right. And for those people that don’t know maybe, isn’t that the building with the anchor?

[00:31:23] Alex: Yes, it’s right at Spalding and 141. It’s got the anchor. Yup.

[00:31:29] Rico: Yup. That’ll be the perfect place for that. For someone to purchase it as a showpiece anyway. So yeah, we’re talking density, we’re talking growth of a city. We’re talking a smart city, right? We’re talking a city. That’s going to be the place. I forget what month it is, I think March or April maybe. Where the V2-X Live Conference is going to be held. We’re talking about a city that has a lot of companies working through the Curiosity Lab. A lot of news stories coming out of there just recently. Was it Brodmann 17, I think was another success story that has used the autonomous vehicle street. But I think you were mentioning to me earlier at some point about extending the autonomous vehicle road up too. So talk a little bit about that. I think that was a mobility park that you were talking about and maybe even the planned autonomous vehicle reach up to Town Center. Not that they’re the same, but tell us a little bit on that.

[00:32:24] Alex: Yeah. So let me, I’ll talk about that part first. So, originally when this whole concept came up, one of the objectives was, this is before the virus, years before the virus. You know, a lot of traffic in Peachtree Corners. A lot of that traffic was people driving through Peachtree Corners, which obviously we could have no ability to really control, but we thought well, how can we make it easier to move around inside Peachtree Corners? And when we started talking about, I brought up the idea about autonomous vehicles since we were kicking that idea around. Kind of the original idea was maybe we could use the autonomous vehicles to you know, move people in between Tech Park and Town Center, you know, take a few cars off the road that was kinda. And then we got some really smart people on staff. Who’ve also worked with consultants and they took this kind of a different direction, which probably ultimately it was the right thing. Well it was the right thing to do because this is still very evolving technology. They’ve taken it in an economic development path, which is really a big success for us. But the reason I bring all that up is, we’ve never really forgotten about that original idea of moving people within Peachtree Corners. Because what happens now is people drive down Technology Parkway, they’ve heard about Curiosity Lab. They’re like well, I don’t see anything going on. They occasionally see the shuttle or I go, what does that doing for you? You know, the visual is there’s no benefit to them that’s tangible. And so what we’d like to do is extend the loop, if you will, where it goes. And I say up 141, not on the road, but we would take the existing sidewalk, expand that. We’d have a dedicated lane for the shuttles and have it run up to Town Center and back. And obviously there’s more than one shuttle now, there’s four shuttles. The analogy I always give is, years ago we went to Disney World and my wife wanted to stay, I call it on campus. But she said, you know we’re closer to everything, it’ll be more fun. You know, even though it’s triple the cost. I’m like, alright. She goes, we can ride the bus. So we found after about two days was, riding the bus was not a good idea because you had to go all these places you didn’t want to go. And I said, let’s just get back in the car and pay the $10 to park. It makes more sense. That’s the story, but the point of the story is to illustrate, you can’t get people to change their behavior unless you present an option that’s as good if not better than what they’re already doing. So recognizing that you could’ve just had one shuttle, that’s coming by every 30 minutes. Someone’s going to use that. Because right now I’ll just hop in my car. So this wouldn’t happen immediately, having the four shuttles, it would make it again it’d still be kind of a novelty thing. I get that, but it’s kind of the beginning of that idea of, hey, this thing’s going to be buying three minutes. I’ll just hop on it and go back to work or wherever. Because I think this is really the beginning of maybe in 20 or 30 years, we’ll look back and say, oh yeah, I remember when I used to own a car. I use the analogy of, everyone used to ride a horse and then around the turn of the century, cars came into the model. And that was decades of transition where you had both of them kind of interacting. And I think you’ll have something like that with autonomous cars and man cars. Who knows how it’s going to evolve? But I do think, you know, if you think about your car as an asset, how often do you use it? Maybe 5% of the day and the rest of the time it’s just sitting there, depreciating. So, it’s a horrific investment. If you’ve got something that you’re just using kind of on demand. I mean, when my kids first started driving, I learned about teenagers insurance. It’s wow, this is really expensive. And I won’t go down that tangent, but this was the beginning. So where we are as far as getting approval. So you have to get, Technology Parkway is a city street, so we totally control it. Unless you get onto a county or state road, you’ve got to work with the other governments. So we’ve been working with Georgia, with GDOT, to get approvals. To have an autonomous vehicle on their side of the road. And we feel pretty good where we are. And the governments tend to be pretty conservative and that’s when it comes to these kinds of new ideas, because it’s always about well who’s going to sue who and that kind of thing. And I get it.

[00:36:51] Rico: Liability, sure.

[00:36:52] Alex: Yeah. I will say that the visit we had recently from the Secretary of Transportation, from the federal government, that at least what I’m hearing has helped as far as, giving credence to, hey, we like these ideas. We want to push these ideas. So what I’m hearing from staff is that, we hope within the next few months, knock on wood, that we’ll get the permission if you will, from the state to run this thing up at the Town Center. And we’ve already got designs, I haven’t seen them yet, but the Public Works people tell me they’ve already got designs for the expanded sidewalks. So they’re thinking ahead. I’d love to see it happen this year sometime. I mean, it might not, but we’re definitely in that direction.

[00:37:35] Rico: Yeah. I’m excited for that because you’re talking about Technology Parkway coming out at 141 near Walgreens on that side, right? Where Curiosity Lab, that road starts, there’s a couple of hotels along that road. And as you come back out and then let’s say you come left onto Spalding Drive, however that’s going to run. Or unless it’s running the other way along Peachtree Parkway, you’re going to come across several more hotels. Offices, density. And then moving that all up past Wesleyan into Town Center. You know, I think autonomous vehicles, I know we’re far from doing autonomous vehicles generally on a road, but I think the faster progression of it will be long distance trucking. Will be these types of things that are a closed road type of thing. Still has to deal with people crossing, still has to deal with driveways and stuff. But less random things going on, then if you took a car driving into a neighborhood and then some kid runs out into the street. That’s a little different, right? So, yeah. I can see that moving along way faster and having, like you said, if you have four of those vehicles. There may be more eventually cause really, how much do they cost?

[00:38:48] Alex: Yeah. You were talking about trucking. I mean, they already can run a semi, they’ve done this from California to Jacksonville on an autonomous trip. And granted, there was a person in it. But they were not driving the truck. So this, it’s already happening. It’s just, normally if you don’t see it with your own eyes you don’t really know what’s going on. You’re busy, you know, living your life and that kind of thing. But it’s, what we’re finding is that, when you’ve got this emerging technology and you’ve got, and I say competition. For us to stay relevant for businesses to come and want to use our test platform, you’ve got to constantly be thinking up new ways to make yourself attractive. Because the barriers to entry, if you think about our barrier to entry is what there’s just a road. And we’ve got some technology on it that they can use, but it’s not super expensive to get into. So you’ve really got to continue to think outside the box. Which leads me, when we’re talking about the mobility part, which is, that’s the term I came up with. I’m not sure what we’re going to call it, but it’s a piece of land at the corner of Technology Parkway. And I think it’s Scientific Drive, but it’s beside the old Honeywell building, which is now Bright Tree. An empty parking lot now. But we’re going to make some of that, I think that some of it will be green space where you can have mini concerts and hanging out for people in the Tech Park area, but maybe some EV stations. But we’re trying to think, how can we incorporate this into the Curiosity Lab? Using this piece of land to further that and one of the things that we’ve been talking about is you’ve got an autonomous vehicles. But you’ve also got drones as a way to transport maybe it’s food or different kinds of things. I mean, these drones aren’t gonna carry huge things, but again, it’s a way to take cars off the road for transportation. With drones, just like with vehicles, they need a place to test. And so we’ve been talking about how do we take our existing platform and make it potentially an area where drones can also test. And taking part of that, you know, mobility parking will and making that somehow incorporating that into a drone test platform. Maybe they’re taking off but, I don’t really know. The idea being, is you can’t just stand back on whatever successes you’ve had. You know, we were talking, or I was talking to someone the other day about using GM as an example. Most people think of GM as a car company, but for them to succeed, they have to think of themselves as a transportation company. Because otherwise you’ll just get left behind eventually if you’re not constantly evolving. And so same idea with Curiosity Lab. How do we constantly evolve to make ourselves relevant to these new evolving technologies.

[00:41:25] Rico: For sure. And you have good leadership there and you have good people like in Brian Johnson and Brandon and others technology companies that are there that are working through the resources that the city’s providing. A city like this needs energy. A city like this has a mission, right? But the mission that the leadership of the city has provided in moving forward on all these things is very strong, I think. And I think that leadership should also extend, this is my personal opinion, into residential. Any new developments like condos or equity owned or apartments should be LED compliant. Should be working with smart technology within those buildings. Controlled access, utility management, EV charging stations within those buildings. There’s so many things that can be done in a smart way in these. And we should be leading that. We talk about ourselves as a smart city. We should really be talking about that within the zoning of an urban center like ours.

[00:42:20] Alex: Yeah. I don’t know, I don’t remember all the details, so don’t quote me on this, but I know we recently passed a mixed use development ordinance. And one of the pieces of that was, how do we incentivize people to do some of the, like what you’re talking about right there with making their buildings carbon neutral or have EV stations or whatnot. And we put in a whole series of incentives. One of the incentives, maybe it’s hey, donate land to the trail system. Again, making mobility a bigger deal. But in exchange, you know, hey, we’ll give you more density. So, using density as a way to get some of these investments. Exactly what you’re talking about. So that again, I can’t remember all the details, but that definitely was one of the things that we urge.

[00:43:08] Rico: Right. And I think one of the changes was actually, and I don’t know the details either, but was the mixture of what we call retail within a multi-use. Because right now, retail in a multi-use prior to that change, could have just been a coffee shop or a breakfast place in a large complex. And still call it multi-use when, in actuality, that’s not really multi-use when there’s only one retail shop. Not that a city should drive someone’s marketing or development.

[00:43:35] Alex: Yeah. We had that discussion at, I guess it was one of our retreats. You know, twice a year, we go off site to set our vision for the next six months. And that very topic came up about, I’m not going to name the development, but there was a mixed use development that was approved recently. And technically, you know, they met the letter of the law, but not really the spirit of the law. So we kicked around trying to define, well what is it that we’re really looking for? And talk about having a range of percentages. Because to your point, like you don’t want 99% residential and then a little coffee shop just because they can placate us.. So that’s definitely on the radar screen. We did not reach a consensus on that because, as one person made the point do you want to have 70% residential with the required 30% retail? And then that retail is just sitting empty, they just kind of plan on it. Not succeeding. It’s kinda tricky. You know, you want to push things a certain direction, but not be so rigid that almost cause people to fail.

[00:44:38] Rico: But it’s exciting to be able to find places, companies like North American Properties that owns like Avalon and those places that may have an incentive and interest to actually develop something a little better than what exists. So we just did, we’re still in the midst of a Reader’s Choice Awards survey that we’re doing. So we’re getting people to come to answer the survey questions. Right now we’re over 1800 respondents on it. 1800 respondents in a short three weeks is a lot of people to do the survey. So one of the things that we asked is what would you like to see in the city of Peachtree Corners? Now, granted I put a ABC choice in there. But they’re giving us other choices in the other section. There’s like a hundred other suggestions. But the top three is, one of the top ones is, they want to see more green and venue space at the Forum. The other thing is that they would like to see more immersive events and programs. Like the Beltline’s Illuminarium. So, we’re getting suggestions about venue, green space at the Forum. We’re getting suggestions about immersive technology and events like the Illuminarium them at the Forum, or the Van Gogh exhibit that you mentioned the other day. People would like to see that here. Those are things that, to speak to what you said earlier, less retail. Yes. But more immersive events or programs or businesses that people would want to visit and come to. And that would be, and they would stay maybe to have food, have drinks, maybe shop a little bit. This is why Avalon, why some of the other places like Atlantic Station. Not just for those reasons, but giving people an experience, giving them a better choice of retail, maybe. But to be able to attract that retail and keep it, needs that type of venue, green space, energy that does not exist at a open air mall that’s been there for 20 years and hasn’t really changed what they’re doing.

[00:46:34] Alex: Absolutely.

[00:46:36] Rico: Alex, we’ve been like going on this for almost an hour. And I appreciate your patience and your being with me on this. For those that are listening, if you’re still hanging in there with us, I appreciate that. And you’re gonna find more information relevant and related links video, probably on our show notes. So check that out, with regard to the podcast, share this with your friends. If you have any questions, certainly post it in the comment section, if you’re on Facebook or on YouTube or email Alex Wright. Alex, where can people email you or get your newsletter or?

[00:47:04] Alex: Right. So I’ve got, you know, multiple emails, like most people do. But my city email address, if you just go to the city website, you can find it under council. But it’s basically, it’s AWright@PeachtreeCornersGA.gov. That’s probably the easiest. You can email me there. If you want to get my newsletter, you can send me your email address and I’ll put it on. We’ve got probably about six between six and 700 email addresses on there. Always love to add people. You know, like I said, it comes out every month or two. And one of the advantages, if you will, over what the city is able to do is, I can sometimes share an opinion or give some insight that the city is not always in a position to do so. Or maybe I’m jumping the gun sometimes and they can’t really stop me, I don’t know. But you get a little different spin on things.

[00:47:55] Rico: Yeah, for sure. People should email you, get on his list. Every time I get it there’s always something new I don’t know. Because I don’t know everything, even though I published Peachtree Corners Magazine, people think, did you know about this? It’s no, that one I didn’t know about. But it’s good that people are hungry for news. Don’t just trust the things that you might see on Next Door or other social media. Be a critical thinker, check out for the facts yourself. Look at what people are saying. If you want to know what’s going on in the city, ask your city council people also. Look at the social media that’s related to city news. If that’s related to our magazine and stuff where we’re validating certain news items and getting information out there as well. So share this. Alex, I appreciate you coming on. Thank you so much.

[00:48:38] Alex: I enjoyed it.

[00:48:39] Rico: So did I. Thank you everyone, and check out our next issue of Peachtree Corners Magazine. We’re going to have several features in there. Hopefully you’ll be interested in including the Reader’s Choice Awards coming out in that issue. As well as a we’re doing a roundup of commercial and residence developments that were approved and ongoing now in 2022. We’ll have a map in there as well. So check it out. Again, leave your comments in the comments, put your questions there or email Alex. Thanks everyone.

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City Government

Crime and Safety Concerns Dominate Town Hall Meeting

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Eric Christ

Besides his monthly newsletter, Peachtree Corners City Councilman Eric Christ occasionally hosts town hall meetings to allow constituents to catch up on what’s going on and give him feedback on a variety of issues. 

On Sunday, March 24, several dozen residents and stakeholders gathered for updates at City Hall’s Community Chest room. Christ probably expected the gathering to last 90 minutes at the most, but the discussion lasted nearly three hours as he shared information about the Marshal program, development projects, the new dog park, deer and the May 21 primary election.

Cutting down on crime

Probably to nobody’s surprise, crime and public safety took up the bulk of the meeting. Christ wanted the audience to take away that crime in Peachtree Corners is down 25% from pre-pandemic times. He showed a chart with crime rates from 2019 through 2023 that showed a significant drop in crime overall.

  • Residential burglaries are down by 48%.
  • Thefts are down by 34%.
  • Robberies are down by 24%.

“Prior to the pandemic in 2017, 2018 and 2019 we were averaging about 100 total [part one crimes] every month, and that dropped almost by half during the pandemic. Then, in 2021, it went back up a little bit again,” said Christ. 

Even though the rate has increased year over year since 2020, it has not returned to pre-COVID levels. However, compared to the previous year, crime has increased by 23%. One solution may be the new City Marshal program that kicked off in November. 

Having a relatively small population, the most heinous crimes, such as homicide and aggravated assault, have stayed lower than in many other areas. However, auto thefts, car break-ins, robberies and other property crimes remain somewhat high.

The City Marshal’s involvement

Chief City Marshal Edward Restrepo gave anecdotal evidence that the marshal program is working and will continue to get better because it fills the gaps left between the Gwinnett Police Department and the city’s code enforcement department.

Edward Restrepo

“We had a jewelry store robbery, and about the time we came in, we had started building up the camera registry as well as the integration system of cameras all around the city,” said Restrepo. “With only three of us, we have to rely on technology as much as we can.”

Although the marshals didn’t apprehend the bad guys, their assistance helped other law enforcement officers do their jobs more effectively. Several residents asked if there were plans to increase the marshal force to provide 24-hour, 7-day-a-week service.

The initial cost was around $900,000, said Christ, and maintaining the three officers and an administrative assistant will require about $700,000. Although Peachtree Corners doesn’t levy a property tax, the city’s share of county taxes goes toward that type of expense.

“It’s up to the people of Peachtree Corners if they want to increase the program,” said Christ. “It will come at a price.”

Those in attendance indicated that they thought that would be money well spent. Several said they liked seeing marshals at city-sponsored events because it sent a message that Peachtree Corners is serious about keeping its residents and visitors safe.

Christ said he and the rest of the council would consider that, but he reminded everyone that they should still report crimes to the police.

“I’ve had people tell me that they left a message on the city’s answering machine on a Friday evening and hadn’t heard back,” he said. “I tell them the first step is always to call 911.”

Catch the episode of the UrbanEBB podcast featuring Edward Restrepo from this past January here:

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City Government

Ora B. Douglass Swears in as First Black Female City Council Member of Peachtree Corners

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After a successful run for the position of Post 5 Ora B. Douglass will be sworn in as Peachtree Corners’ first Black female city councilmember.
City Councilmember Ora B. Douglass

After a successful run for the position of Peachtree Corners City Council Post 5 Ora B. Douglass will be sworn in as Peachtree Corners’ first Black female city councilmember on Tuesday, Jan. 23 during the regular City Council meeting.

Upon her retirement, Douglass was elected to the seat vacated by Lorri Christopher, one of two females to serve on the Peachtree Corners City Council, the other was Jeanine Aulbach.

Douglass’ inauguration continues Peachtree Corners’ commitment to diversity and inclusion by not only electing its first woman of color, but by recognizing her status as a military veteran and an advocate for better health care, education and quality of life for all.

She earned her Bachelor of Science degree in nursing from Florida A&M University and earned a Master of Nursing degree at Emory University.

After graduating nursing school, Douglass was commissioned an officer in the U.S. Army Nurse Corps. A veteran with over 13 years of service, she has been stationed in Hawaii and was part of the U.S. Army Reserves.

Douglass has chaired the most recent Veteran’s Day event in Peachtree Corners and looks forward to more efforts to recognize and celebrate the multiple cultures and contributions of the residents.

With her long history of community service in the area, her motto has always been “service first.”

In 2014, she led a group of members in chartering the Psi Omega Omega chapter of Alpha Kappa Alpha Sorority Inc. in Peachtree Corners where she served as president for over four years. 

Psi Omega Omega chapter provides community service to Peachtree Corners residents from high school students, senior citizens, entrepreneurs and those in need. In addition, the sorority has partnered with Gwinnett County to keep 1.6 miles of road clean on Peachtree Corners Circle. 

Douglass also established The Georgia Pearls of Service Foundation (GPOS), a 501(c)(3) fundraising arm of her chapter and serves currently as president of the foundation.

The GPOS foundation raises funds each year to provide scholarships to high school students and donations to selected community service organizations.

Douglass was appointed International Chair of Community Programming, a committee with representation from the 10 regions of the AKA sorority in providing direction and oversight of the program from 2018 to 2022.

The program defined the framework for Alpha Kappa Alpha’s commitment to service that is embraced by its 300,000 members and over 1,000 chapters located throughout the world.

Douglass and her team partnered with Walgreens and traveled to 36 states including a Native American reservation and to the country of Honduras during the COVID-19 pandemic.

The group administered mammograms, COVID vaccines and provided testing to low-income citizens. 

Douglass was born at Atlanta’s Grady Hospital, but was raised in Fort Pierce, Florida. Orphaned at 18 months old, Douglass hasn’t lived a charmed life.

She has worked hard for her accomplishments and knows the importance of a good education, perseverance, dedication and service to all mankind. She promises to utilize these qualities in service to the citizens of Peachtree Corners.

She has worked at numerous hospitals in the Atlanta area including Emory University, and Grady Hospital.

At Northside Hospital she was vice president of Quality and Risk Management. She served as director of Community Home Based Nursing at the Veterans Administration Medical Center in Atlanta and VA Medical Centers in Carrollton and Oakwood where she directed a $10 million grant to provide homecare services to our veterans.

Douglass has practiced progressive clinical, managerial and healthcare administration for over 30 years. 

Douglass currently serves on the board of the Fowler YMCA in Peachtree Corners and is also a member of the Peachtree Corners Rotary Club. Douglass enjoys playing pickleball, traveling, cooking, gardening and providing boxes in her yard for Eastern bluebirds to nest each spring.

Douglass is married to Dr. Adrian Douglass. They have four children and three grandchildren. She and her husband are members of Friendship Baptist Church in Duluth.

For more information, go to www.peachtreecornersga.gov.

Click here for more Peachtree Corners City Government news.

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Business

The Mayor’s Look at Business and Innovation Successes in 2023

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Mayor Mike Mason reflects on Peachtree Corners' 2023 business achievements and expresses gratitude to local entrepreneurs.
Congresswoman Lucy McBath visiting Peachtree Farm in Technology Park

From Peachtree Corners Mayor Mike Mason

As the year comes to a close, it seems like a good time to consider our businesses and say ‘Thank You!’ for helping to ensure our city’s success.

Mayor Mike Mason

Business and innovation have always been at the heart of who we are as a community. We are a city that grew up organically around Technology Park. So, as we look back at 2023 at some of the many occurrences worth noting, I’d like to say ‘Thank You’ to our businesses, large and small.

And ‘thank you’ to all those entrepreneurs out there who had the courage to start their own businesses and put in the countless hours needed to make them successful. Without your success, we wouldn’t be here. Let’s look at some of the business activity in 2023.

In January, Fricke and Associates, a certified public accounting firm, consolidated two locations, bringing 25 new jobs and a $800,000 capital investment to the City of Peachtree Corners.

The firm signed a 9,000-square-foot office lease at 3500 Parkway Lane to help them better serve Metro Atlanta clients.

Early in the year, NAC International, a nuclear fuel cycle technology and consulting company, signed a deal for 23,000 square feet of space at 2 Sun Court in Peachtree Corners, while T-Mobile partnered with Curiosity Lab for a fun student hackathon the weekend of Feb. 24 to 26.

The city completed its second, five-year Economic Development Plan, this year. The plan guides activity, projects and policy aimed at improving the city’s economic climate.

The city also began its next Comprehensive Planning process, a plan renewed every year that guides development and redevelopment activity in the city.

Unlike other places, these plans don’t sit on a shelf here. We talk with our stakeholders, i.e. YOU, and develop plans to take us where you think we need to go. This is good old-fashioned logic at work, but back to our Year-in-Review.

Last January, city economic development staff visited a company in Peachtree Corners rather unsuspecting of the scope of the operation.

Guardian Sports manufactures products designed to keep people— especially young people—safer while playing sports. It is truly a gem. This Peachtree Corners company is designing and manufacturing sporting equipment worn by youth and high school football teams, college teams, and most recently, mandated by the NFL.

Guardian Innovations
From left to right: Mindy Wheeler, Alexandra Hanson, Garner, Penny Godwin, Andrea Vaillancourt, Lee Hanson (owner), Erin Hanson (owner), Jake Hanson, Caitlin Hanson Gouws, Jacques Gouws and Mike Crawford

The company’s flagship product is the Guardian Cap, which was created to advance the standard football helmet by dispersing some of the energy that is generated during impacts. Check out a video HERE.

Insight Sourcing celebrated 20 years in business, announcing 20% firmwide growth in 2022, with 84 new team members added, of whom 23 joined as part of an acquisition.

Global Aviation celebrated 25 years of success while at the same time launching another company in the aerospace industry.

In February, the city began encouraging businesses to connect their security cameras with the Fusus network. Fusus is a nationally recognized public safety technology provider that has operated out of its headquarters in—you guessed it–Peachtree Corners since 2019.

The platform links cameras together and sends the feed to the West Precinct where Gwinnett Police officers can see situations in real-time and respond accordingly.

The cameras have helped solve homicides and other crimes in various cities, including Peachtree Corners. In July, Fusus made the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America.

Peachtree Farm, located in Technology Park, began attracting some attention on a grand scale this year, starting with a visit from Arthur Tripp Jr., the executive director of the USDA Farm Service Agency who visited Peachtree Farm in February.

An employee of Peachtree Farm celebrating the harvest courtesy of from peachtreefarm.org

Members of the Gwinnett County Farm Bureau and the Georgia Farm Bureau also visited Peachtree Farm in June to learn more about its operations and areas for possible collaboration.

Congresswoman Lucy McBath visited the farm this fall. The farm, located on Research Court, provides an inclusive and accessible community fostering the social, emotional and physical health and wellness of adults with disabilities.

Peachtree Farm first opened in 2021 to create jobs for those with intellectual and developmental disabilities.

In April, professional cyclists descended on Technology Parkway participating in the Curiosity Lab Criterium, a series of races on the streets of Peachtree Corners within the living laboratory environment of Curiosity Lab.

In May, North American Properties broke ground on The Forum redevelopment project, a great relief as there had been concerns about how to best generate more activity at the 20-year-old center.

North American Properties is redeveloping and revitalizing the property, adding a boutique hotel, food hall, open green spaces, new retail spaces and 381 apartments.

A 300-space parking deck will be constructed near Belk to allow for some parking to be reconstructed as open green space. Several new stores and restaurants have opened or are opening at The Forum, including Peche, lululemon and High Country Outfitters as well ass Petfolk Veterinarian clinic.

The Forum on Peachtree Parkway
Central Plaza at The Forum Peachtree Corners

Politan Row will open at the Forum, part of the multi-million dollar renovation project by North American Properties. Politan Row, which has locations at Colony Square in Atlanta, as well as Houston and Chicago, will include seven independently owned restaurant spaces, a full bar, an outdoor patio along greenspace and a standalone restaurant and wine bar.

The German American Chamber of Commerce visited Curiosity Lab in May to learn more about Georgia, Gwinnett County and specifically Peachtree Corners. Also, a delegation of energy, technology and sustainability leaders visited the City of Peachtree Corners in October for several days, learning about area companies, Curiosity Lab and about how the city developed.

This year, Seoul Robotics established its United States office in Curiosity Lab at Peachtree Corners. The company’s presence in Curiosity Lab is fueling further development of a groundbreaking 3D perception platform.

Also this year, Siemens joined Curiosity Lab to support bringing 5G charging and electrification solutions to the United States.

Soliant, a leading provider of specialized healthcare and education staffing services, has been hiring hundreds of new employees across five offices in the Southeast. This expansion of approximately 300 people will give Soliant the internal resources to meet the growing nationwide demand for healthcare and education professionals.

Also, in terms of health and wellness, Atlas Behavioral Health opened at 3850 Holcomb Bridge Road while space was outfitted in June at 4941 S Old Peachtree Road for a Fyzical Therapy and Balance Center.

Suzanna Martinez PCBA Board; Phil Sadd Council City of Peachtree Corners, India Martinez, Social Media Influencer, Daniel Martinez CEO Atlas Behavioral Health; Mike Mason Mayor City of Peachtree Corners; Jason Price CFO Atlas Behavioral Health; Lisa Proctor PCBA Board; Julie River MS, LAPC, NCC Lead therapist Atlas Behavioral Health; Monte McDowell PCBA Community Outreach; Toby Anderson PCBA Board; Dr. Walter Brooks PHD, LPC, CPCS, NCACII, CCS Clinical Director Atlas Behavioral Health

In June, Peachtree Corners was ranked #1 in Georgia and #19 in the nation in this year’s edition of the Fortune 50 Best Places to Live for Families. In August, Peachtree Corners was listed as one of the best places to live in Georgia by Niche.com.

On the environmental front, I can think of a few things coming out of Peachtree Corners this year which will likely help the world.

For example, Sidel, which manufactures packaging (among other things), has introduced a new bottle. Sidel announced a partnership with Coca-Cola Europacific Partners.

The company has been experiencing a great deal of growth and continues to hire more and more people. The bottle, which is for carbonated soft drinks, has a lighter neck and tethered cap. The tethered caps are expected to boost collection and recycling efforts, while preventing litter.

Pond Constructors Inc., Peachtree Corners, was awarded a $13 million modification contract to maintain and repair capitalized petroleum systems and facilities at the Joint Base Pearl Harbor-Hickam, Hawaii.

Also, ASHRAE (the American Society of Heating Refrigerating, and Air Conditioning Engineers) has published a pioneering code-enforceable standard developed to reduce the risk of infectious aerosol transmission in buildings.

There was some other activity in Technology Park as well. Specifically, ASBN Coworks opened at 420 Technology Parkway, in the heart of Tech Park.

DW1, previously known as Discount Waste, Inc., cut the ribbon on its new office at 250 Scientific Drive NW.

A Florida-based investment firm acquired four properties in Technology Park in August, all part of a portfolio selling for roughly $23.8 million.

The second-largest sale in Metro Atlanta that quarter, SF Partners purchased 30, 35 Technology Parkway South and 190 and 192 Technology Parkway from Terracap; a total of 247,208 square feet.

Thank you for reading about some of the impressive business happenings in our city this year. As we gear up for 2024, we looked forward to hearing about more successes, and helping to make sure the city’s businesses continue to grow and thrive.

Happy Holidays!

Mike Mason, Mayor

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