Sports
Pickleball Growth Expanding in Peachtree Corners
The relatively new sport has more players than courts to accommodate them
Pat Foley remembers when the popularity of tennis exploded into its golden era in the 1970s. That’s when the 65-year-old Peachtree Corners resident picked up the game, and he continued to play it for decades to come. But as Foley has gotten older, the physical demands of tennis haven’t changed.
“I played tennis for a long time, and as we age, the tennis court seems to get bigger and bigger,” he said.
Now Foley is seeing the surge of another sport — pickleball. It’s like tennis but doesn’t require players to cover as much turf. In 2019, National Public Radio named pickleball the fastest growing sport in America, and according to news outlet Axios, participation in the sport increased by 21.3% between 2019 and 2020. An estimated 4.2 million Americans play the sport at least once per year.
“I had seen something in the news about it,” Foley said. “I had never played it. I really enjoyed it. It’s a very social game.”
Foley is a member of the Pickleball Flex League, which was started last year by Ace Tennis Academy owner Jeff Weaver and is designed to introduce new players to the sport.
Weaver has owned and operated Ace Tennis Academy since 1994 and developed it into one of the top tennis development programs in Atlanta, producing the winners of more than 35 national titles. But with the rapid growth of pickleball and no pickleball courts near Peachtree Corners to play on, he decided it was time to expand Ace Tennis Academy beyond tennis.
“It was time to introduce pickleball because pickleball is growing so much,” Weaver said. “There’s a want and a need for tennis players to play pickleball, but there’s also a want and a need for our members who don’t play tennis. We’re introducing pickleball and engaging more membership.”
A sport is born
The Pickleball Flex League allows members to play matches on their schedules. It’s a doubles-only league, which means players must find a partner of the same gender to form a team, and the league is divided into different divisions based on experience.
Each team communicates with other teams to schedule when and where the match will take place. Teams can designate any suitable court they choose to be their home court, where they will play three of their six matches for the season.
“We set up a flexible league because most people don’t have permanent courts,” Weaver said. “They have tennis courts with lines on it and they have to share time with tennis players. The flexible league allows them to schedule on their own time.”
Weaver said he first gauged community interest by hosting a meet-and-greet at its Field’s Club location in the Riverfield neighborhood off East Jones Bridge Road. The event drew a crowd of about 100 people. Now the league is beginning its third season. “We tripled in size from our first season to our second season,” he said. “We’re projected to probably double that or triple that this coming season.”
Foley, who has played in the league since the first season, said he not only noticed the growth in the second season, which took place last fall, but also the difference in competition. “Everybody that we played was better in the second season, and we didn’t play any of the same people,” he said.
Weaver said what the Pickleball Flex League currently offers is just the beginning. Ace Tennis Academy is in the process of converting two of its eight tennis courts at its Amberfield location, behind The Forum, into six full-time pickleball courts. When that happens, those courts will play full-time host to league matches, he said, and he plans to hire a full-time pickleball coach to the Ace Tennis Academy staff.
“Once we have permanent courts built, we will start providing a full-time pickleball instructor with those and start programming for our members. And then it’ll just blow up,” Weaver predicted. “Our goal is to build the pickleball membership to be as high as the tennis membership here.”
League membership costs $70 per player, and Weaver said he plans to expand the league from doubles to mixed doubles (a male and female on each team) and singles for its upcoming summer season. He’s also considered the possibility of forming a club team that would compete against other clubs from around Atlanta.
Need for public courts
But Weaver also acknowledges that an effort to establish permanent public pickleball courts would be beneficial to Peachtree Corners. “We’re also wanting to help the city and people in the area to lobby to have courts built in Peachtree Corners,” he said. “That would be a big plus for the pickleball community. You don’t have to be a member of the club to play.”
The city isn’t alone in having a lack of permanent courts despite growing interest in the sport.
Walter Putnam, a certified pickleball instructor in Duluth, said he has taught more than 800 people to play the sport in the past three years. “I haven’t had one person hand me their paddle back and say ‘Hey, this is not for me,’” Putnam said. “Everyone seems to like it. I spend about an hour and half to introduce them, and it only takes three lessons before they’re ready to go and play open matches.”
The question is, where can they go to play those matches?
Putnam is an ambassador for USA Pickleball, which means he travels through metro Atlanta raising awareness of the sport, establishing pickleball programs and lobbying to have public courts built.
Putnam said he has been working with Gwinnett County for two years trying to get more public courts built. He said the county has a 10-year plan to build 40 courts scattered throughout the area, but Putnam said ideally there needs to be one or two facilities that host 20 courts each. “We need a lot more than three or four here or three or four there,” he said. “We need a facility with something like 22 dedicated courts.
“This is an explosive market for pickleball. I’ve been predicting it for several years. It’s a slow process, but I would like to see something dramatic happen in Gwinnett County.”
The training center aims to empower local youth and adults to reach their peak athletic performance
D1 Training, a leading fitness enrichment concept utilizing the five core tenets of athletic-based training, is opening a new location in Peachtree Corners on May 17. The group fitness facility will employ a sports-science backed training regimen led by certified trainers to help people of all ages achieve their sport and fitness goals.
To celebrate the new location’s launch, Peachtree Corners neighbors and residents are encouraged to stop by and meet the facility’s team at its grand opening event, which will also feature a live DJ, food truck, a simulated sports combine, raffles for members and non-members and fun games for all ages.
Aligning work with a commitment to fitness
The location’s owners, Roald and Marian Richards join a roster of impressive existing franchisees, including professional athletes such as Kylie Fitts and Jordan Gay. Additional D1 Training franchise partners include notable figures such as Super Bowl MVP Von Miller, Tim Tebow and Michael Oher.
The Richards family has always embraced an active lifestyle. Marian played college basketball, while Roald was a multi-sport athlete in high school, competing in both basketball and track. Their children share that same passion: their oldest daughter competes in varsity basketball and track, and their son also plays varsity basketball. Both have played AAU basketball, along with baseball and soccer. Their youngest daughter is now following in their footsteps as a soccer player.
Roald went on to coach basketball at the local YMCA after college and continued coaching his son through childhood. Marian is equally involved, having coached several of their children’s sports teams over the years.
In addition to coaching, Roald has enjoyed a successful 29-year career in finance. With a strong entrepreneurial spirit, he sought business opportunities after achieving financial security. D1 Training aligned perfectly with his interests and values, allowing him to provide young athletes in the community the chance to reach their fitness goals and become the best versions of themselves both on and off the field.
“Throughout my journey in sports, I’ve come to understand that athletics provide kids with the opportunity to build solid foundations and learn invaluable life lessons,” said Roald. “It’s about much more than just playing a game; through sports, children gain discipline and discover important truths about themselves, which can be crucial for their development.”
“I’m excited to help the youth athletes of Peachtree Corners and the surrounding communities achieve their goals and cultivate the confidence they need to excel in whatever they pursue.”
A variety of programs
D1 Training offers four age-based programs, including Rookie (ages 7-11), Developmental (ages 12-14), Prep (ages 15-18) and D1 Adult. Each fitness program is based on the five athletic-based tenets: dynamic warm-up, performance, strength program, core and conditioning and cool down.
Outside of group workouts, D1 Training also offers group, semi-private and one-on-one training with world-class coaches. The goal is simple: to continue to train athletes who are dedicated to their sport or fitness goals, regardless of age or athletic background.
“The Richards are the ideal candidates to bring the D1 Training experience to Peachtree Corners,” said the brand’s Chief Operating Officer, Dan Murphy. “We’re thrilled to welcome them to the D1 family and are confident in their ability to show the Peachtree Corners area what they’ve been missing out on.”
“D1 is a one-of-a-kind fitness experience that’s built around the individual and meant to help people meet their athletic goals,” Murphy continued. “Our strong network of franchisees embodies our core values to bring the D1 Training vision to life, and we know the Richards will do just that in Peachtree Corners and its surrounding communities.”
Expanding the brand
Strategically expanding across the nation through franchising, D1 Training currently has more than 100 performance centers open with over 100 additional locations in various stages of development.
The brand is currently seeking financially qualified business builders, former athletes and entrepreneurs who share a passion for fitness and youth sports and are ready to make a positive impact on their community.
For more information, visit d1training.com/peachtreecorners or call (855) 783-7650.
D1 Training 5250 Triangle Pkwy NW, Suite 400 • Peachtree Corners, GA 30092
The Charity Run/Walk will be part of Curiosity Lab’s annual Criterium event
Expect a day of thrilling races and family-friendly fun at the inaugural Curiosity Lab Charity 5K Run/Walk followed by the Curiosity Lab Criterium on Sunday, April 27.
The day-long community event will kick off at 8 a.m., when registration opens for the 5K. The race will start at 9 a.m. and end at 10:30 a.m., and the Criterium will begin at 11:15 a.m.
In addition to the running and cycling events, there will also be kid’s races, food & beverage vendors, a kids zone, a DJ spinning tunes and more fun throughout the day.
The Charity 5K Run/Walk
Presented by Werfen and Sidel, with additional support provided by Atlas Collaborative and the City of Peachtree Corners, the Charity 5K Run/Walk will benefit the American Leukemia and Lymphoma Society and 100% of the registration fees will be donated.
While no prizes will be given for the race, bib timing will be used for those who would like to see their times. And each registrant will receive a Curiosity Lab Charity 5K Run/Walk t-shirt for participating.
Registration for the 5K is open now.
Curiosity Lab Criterium
Following the 5K, hang around and experience the Curiosity Lab Criterium, part of U.S. Pro Cycling’s Speed Week.
Speed Week is a premiere week-long event on the U.S. Pro Cycling Circuit that draws cyclists from around the world, including Olympic medalists and world and national champions. In 2024, the professional men’s and women’s events drew cyclists from over 30 states and more than 20 countries.
Join in the excitement and watch as some of the world’s top male and female Criterium Racers tackle the most challenging track on the circuit.
The details
The 2025 Curiosity Lab Criterium & 5K will take place on a course located within the world-famous Curiosity Lab at Peachtree Corners — a 5G-enabled, 500-acre living laboratory ecosystem designed specifically as a proving ground for IoT, mobility and smart city emerging technologies.
Location: Curiosity Lab at City Hall • 310 Technology Pkwy NW, Peachtree Corners
Date and time: 8 a.m. to 8 p.m. The 5K starts at 9 a.m and ends at 10:30 a.m. The Criterium begins at 11:15 a.m.
Parking for the event will be located at 400 and 420 Technology Parkway, Peachtree Corners.
For more information, visit peachtreecornersga.gov.
According to physicians, educators and child psychologists, there are myriad reasons parents encourage their young children to play soccer:
- Physical fitness: Soccer is a fast-paced sport that can help improve cardiovascular health, muscular strength, flexibility and endurance.
- Motor skills: Soccer involves running, kicking, dribbling and passing, which can help develop balance, agility and coordination.
- Socialization: Soccer can help children make friends from different backgrounds and cultures.
- Teamwork: Soccer is a team sport that teaches children the value of cooperation and working together towards a common goal.
- Life skills: Soccer can help children develop discipline, perseverance and resilience.
- Emotional intelligence: Soccer can help children develop empathy and emotional intelligence.
- Stress reduction: Playing soccer can help reduce stress and anxiety by releasing endorphins that elevate mood.
- Confidence: Consistent practice and dedication can help children build confidence and overcome obstacles.
- Gender equality: Participating in sports like soccer can help break down gender stereotypes.
- Enjoyment: Soccer can help encourage children to enjoy their childhood and stay in school.
It’s for those objectives and more that members of the Peachtree Corners Football Club (PCFC) are working so hard to sustain and grow their program.
A growing community
Nearly three years ago, three local parents had the idea to build an organization for their children to reap the benefits of recreational soccer.
“We found out that we were linked to the athletic club called Peachtree Booster Club,” said Gavin Meech, a club committee member, parent coach and member of the small group that revitalized the soccer program. “It’s sort of an overarching group that also looks after the roller hockey at Pinckneyville Park in Norcross.”
They realized that back in 1975, a youth soccer program called the Jones Bridge Soccer Club was formed at Jones Bridge Park. Now renamed the Peachtree Corners Football Club, the parents decided to put the time and energy into revitalizing — and growing — the decades-old program.
In February 2022, the three coaches had 170 kids. The program now has nearly 300 kids across 30 teams. The club emphasizes community involvement, with over 5,000 volunteer hours annually from parents and coaches. Challenges include managing growth and ensuring sustainability, though the club aims to expand its field space and engage more local businesses for partnerships.
The organization will soon celebrate 50 years of providing youth recreational level soccer to the local community in the southwest corner of Gwinnett County. And registration for the upcoming season is nearly full, highlighting the need for continued community support and involvement.
Bringing new energy to an old club
Initially, the group faced challenges in forming the soccer club, including linking with the Peachtree Booster Club and learning administrative tasks.
“That first season was a steep learning curve, and we ended up, I think, with about 170 kids,” said Meech. “So we were driving around Peachtree Corners, sticking the little signs anywhere that we were legally allowed. A few of us were grabbing anybody that would slightly suggest they would help by being a parent coach and things like that.”
Fast forward to this past season where there were just under 300 kids and 30 teams.
“We are now oversubscribed,” he added. “Our return rate is in excess of 80% of the kids and their families. So, it’s really become something that once they join, they return, and through word of mouth, more want to join.”
The club is community-centric, with kids from local schools like Simpson, Berkeley Lake and Cornerstone taking part. Volunteers naturally step forward and get involved, with no formal process.
“[Rapid growth] is a great problem to have. So we’re working with [Gwinnett County Parks and Recreation] at the moment to try and see if we can gain more field space,” Meech said. “We started to utilize the big field near the Aquatic Center. It’s similar in size to Jones Bridge field, but it’s got a slightly different classification at the moment.”
Right now, several clubs are using that space, so a huge obstacle is finding some place to play that’s local so that families won’t have to traipse all over the metro area.
“We don’t want to lose our identity by expanding too big, because that’s hard to manage,” he added.
Community engagement and future plans
Committee member Mathew Shamloo credits Meech with pulling him into the mix.
“I’d say that Gavin has a very unassuming gravitational pull,” he said. “There’s no real process to it. I think it’s just naturally the people who want to be involved step forward and, whether or not they are asked, they’re just kind of pulled in inch by inch.”
Shamloo is also a coach, but had no prior experience.
“I had no real ties to soccer before this,” he said. “My daughter wanted to play. My background is in basketball.”
So he utilized some of the fundamentals that apply to any team sport and researched best coaching practices.
“I want her to play soccer because it’s easily accessible, it’s local, it’s right around the corner from us,” he said. “It was like, ‘Hey, there’s soccer. We can start there.’”
Like most parents, Meech and Shamloo don’t have dreams that their kids will turn into David Beckham or Brandi Chastain. But if the kids have those aspirations, PCFC has ties to bigger opportunities.
“I think what we’ve managed to achieve is we have raised the bar on rec sports, and we are able to compete, but we’re fundamentally a rec club,” said Meech. “I think some of the challenges of the past [are] where you get to a point where you say, ‘Well, should we become an academy? Should we offer the next level of competition to the kids?’ But sort of the mentality we’ve had, and kind of our foundation, is no, that Peachtree Corners is a local rec club.”
In order to keep doing what they do in an amateur Ted Lasso fashion and stay around for another 50 years, the club focuses on community and engagement with local businesses for partnerships rather than sponsorships.
“Our soccer club and families are more than just a group of people that meet for our kids to play a sport,” said Meech. “Traditionally, you engage with local business for sponsorship, but we’re very lucky in the sense that, as a nonprofit supported by parks and rec with facilities, we don’t need a huge amount of sponsorship.”
Expanding the community
Soccer is easily accessible globally because all you need is a ball and a goal and some grass or something similar, so the costs are relatively low, he added.
“We’ve been able to engage with local restaurants, other sporting facilities and work in more of a partnership with them to create this wider community beyond Jones Bridge soccer playing fields,” he said.
Both men pointed out that they go to Town Center or other sporting events with their families and inevitably bump into Peachtree Corners FC players and family members everywhere.
“Local businesses reach out to us and try and find out how they can contribute,” said Meech.
Although the club is at capacity, it still invites families and businesses to visit and see the activities firsthand. The committee members want to build awareness and community involvement, as the club aims to continue growing and providing a positive experience for all involved while maintaining its community-centric focus.
For more information about the Peachtree Corners Football Club, visit pcfcsoccer.com.
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