Community
Safe Ways to Share the Street
Curiosity Lab is increasing its involvement in roadway safety by partnering with companies creating technology to keep cyclists unharmed.
Whether you’re a cyclist or a motorist — or both — few people disagree that there needs to be a way for both modes of transportation to safely share the road. Technology incubator Curiosity Lab and the City of Peachtree Corners have partnered with several organizations seeking ways to make that happen.
Research and development does not have to be dry and boring. Sometimes it can be a fun as a bike ride. That’s why the City reached out to a professional cycling race coordinator to bring a leg of a well-known event to Peachtree Corners.
“We’ve enjoyed seeing Curiosity Lab continue to generate unique opportunities for the city,” said City Manager Brian Johnson. “And an opportunity kind of fell into our lap, through Curiosity Lab’s partnerships and interactions, for us to have a professional cycling race here in Peachtree Corners.”
There are generally three types of cycling races — indoors in a velodrome (think Olympics), a road race that starts at one point and ends at another (like the Tour de France) and a criterium, a closed race on city streets on a course that loops over the same space over and over for a period of time. That is what’s coming to Peachtree Corners.
The Curiosity Lab Criterium will take place Wednesday, April 26 from 3 to 10 p.m. at Peachtree Corners City Hall. With Curiosity Lab being a 5-G enabled, 500-acre living laboratory ecosystem designed as a proving ground for mobility and smart city emerging technologies, it’s the perfect location to test out safety features for road users who aren’t in automobiles.
Safe travels for everyone on the road
The acronym VRU stands for vulnerable road user — all the users of public right-of-way or roads that are not in automobiles and, as a result, are less protected. Pedestrians, cyclists, people on e-scooters, mopeds or motorcycles fall under that definition.
“There is a movement within the transportation industry to represent VRUs with technology to help automobiles or the drivers of automobiles …to make them more aware of the vulnerable road users,” said Johnson.
An example is the technology that allows cars to detect objects. If you’re backing up and something gets in the way, the car will beep to let you know there is an object in the way. However, if an object is outside of the range of the detection technology and is coming from a direction in which you don’t have detection, the automobile won’t know it, because its own technology isn’t picking it up.
Companies are working to make technology that will push messages to the automobile so that it knows there is a vulnerable road user in the vicinity and where it is.
“That message is called a BSM, a basic safety message,” said Johnson. “It can come up on the dashboard of the car, notifying the driver of that VRU.”
That technology is being deployed by a company called Spoke, which aims to transform road safety and rider connectivity by delivering a connected IoT ecosystem for vulnerable road users. Spoke has teamed up with various companies, such as car manufacturer Audi, Qualcomm as chipset manufacturer and BMC Bike, a Swiss bike manufacturer.
“All of those companies have a partnership in which they’re deploying this technology, and now they have a good location to deploy it for the first time on public streets,” said Johnson.
Now for the fun stuff
Besides the opportunity to put this new technology in real-world situations, sponsoring a criterium is a great way to bring a new group of people to the area and remind residents about the gem they have in their backyard.
The Curiosity Lab Criterium is part of Speed Week, a premier week-long event on the U.S. Pro Cycling Circuit that draws cyclists from around the world, including Olympic medalists and world and national champions.
In 2022, the professional men’s and women’s event drew cyclists from 36 states and 19 countries.
USA Cycling manages a criterium series throughout the entire country. The race calendar generally starts in the Southeast because the weather tends to be warmer than most of country earlier in the year. As former city manager of Anniston, Alabama, Johnson witnessed first-hand how the circuit works.
Amateurs, kids and spectators welcome
“When I was there, we were the very first race on the circuit,” said Johnson. “So I have some experience in managing — not directly, as there is a race director that actually runs the event — but by being the city manager of a city that had it.
“Back in the day, I used to race in them. As an amateur, you can race in them,” he added.
The daylong event begins with preliminary races for children, and then progresses with different categories for amateurs.
The criterium is more fan-friendly than a road race. Spectators can set up in one area and see riders go by several times. “This a very cool way to watch professional cyclists, especially when married up with things that make it unique for the family, like food trucks and vendors,” said Johnson.
The play-by-play announcer for the event will be Francisco “Frankie” Andreu, who was Lance Armstrong’s first roommate back when they were racing in the Tour de France. There will be bike manufacturers and displays of lots of cool new technology.
“It’ll be kind of like a mini festival,” said Johnson. “What this does is it gets the community a pretty unique, cool event that we wouldn’t have had, had it not dropped in our path.”
Peachtree Corners resident, Alex Everett traveled to Italy this past September — not as a tourist but as an athlete. The 28-year-old accountant and liver transplant survivor, served as goalkeeper on Team USA as they competed in the first-ever Transplant Football World Cup.
The event — part of the larger World Transplant Games — promoted giving the gift of life through a week of connection and sportsmanship, showcasing how people with organ transplants can live a normal, active life.
“I first heard about the US Transplant World Cup team a few years ago through a social media post,” said Alex. “The first Transplant World Cup was originally going to take place in 2022 but was postponed due to the uncertainty around international travel and COVID. Fast forward to 2024 and Team USA had an interest meeting via Zoom to discuss details about the tournament and fielding the American team.”
Team USA
All together, they had 14 people from around the United States (hailing from Georgia, Ohio, New York, New Jersey, California and Hawaii) join the team, which traveled to Cervia, Italy in September to compete.
“There were 10 other countries that were represented in the World Cup, and we were split into two groups, one of five and one of six,” Alex explained.
“It was an incredible experience representing the US at an international level, competing against other transplant recipients from around the world. We not only were able to share our passion for soccer but also our stories of transplantation and what obstacles we had to overcome to be where we were.”
Coming together to compete
Team USA played well in their matches but placed 9th out of the 11 teams. Because players came from all over the country to join the team, they hadn’t had the opportunity to practice together — or even meet in person — before the tournament started.
“The first time we met face to face and kick a ball as a team was our first game against France,” said Alex. “While that outcome was not what we wanted, we progressively got better as the tournament went on. Eventually ending with a win in a penalty shoot-out against Wales and a normal time win in our final game against Northern Ireland.”
“It was an incredible experience, and I would highly recommend anyone who’s involved with transplantation to reach out and get involved with not only Team USA but also with the Transplant Games of America (TGA), which is an Olympic-style competition for people who have received transplants or living donors,” he added.
Most states in the US have their own TGA team, including one here in Georgia.
World Transplant Games 2025
The next World Transplant Games will be held in Dresden, Germany on August 17-24, 2025.
Over six days, athletes and teams from 60 countries will meet to compete in 17 different sports. The US Team is excited to be part of it again and are currently looking for more players interested in taking part.
Leave a lasting legacy
Alex is also involved with the Peachtree Corners-based organization LifeLink® of Georgia, a division of the LifeLink® Foundation.
Established over 40 years ago, the foundation’s mission is to inspire new organ donor registrations and celebrate those who have decided to save lives as a registered organ, eye or tissue donor. The mission is carried out locally through education programs and community awareness campaigns.
Earlier this year, LifeLink of Georgia launched The Infinity Campaign, a state-wide educational effort aimed at motivating and registering new organ donors. The campaign is represented by the infinity symbol, to demonstrate the lasting impact of organ and tissue donation.
About LifeLink of Georgia
LifeLink of Georgia partners with hospitals to support and guide families as they establish their loved one’s legacy through organ and tissue donation.
They carry out the decisions of registered donors or their families and honor the life of each donor by providing organs and tissue for transplant to as many patients as possible.
In 2023, 457 men, women and children gifted a legacy of life through organ donation with LifeLink of Georgia, yet there are still nearly 3,000 patients in the state awaiting an organ transplant and thousands more that could benefit from tissue transplantation.
“When you become an organ donor, your life story continues through the lives you save, ensuring that your legacy lives on indefinitely,” says Katie Payne, executive director, LifeLink of Georgia. “Life is an invaluable treasure, a lesson we learn anew each day from our donor families. Thanks to their generosity, LifeLink of Georgia saves thousands of lives every year, and we are deeply honored to continue this extraordinary mission.”
The Infinity Campaign
The Infinity Campaign features a series of real stories from registered donors, each telling what inspired them to register and emphasizing the effect this decision has on saving lives. By sharing these stories, LifeLink aims to motivate more people to register as organ, eye and tissue donors and spread the message of hope and life.
“The decision to become a donor was deeply personal. It is an opportunity to give the ultimate gift — the gift of life,” said Adán Bean. “I get to continue to tell the story for others, be a little bit of ink in their pen and help them write what they want to write.”
As part of the launch, LifeLink has created the website mystorycontinues.com, which spotlights stories from donors and recipients and offers innovative tools, including the opportunity to upload a photo to share your support and spread the word on social media about the importance of organ, eye and tissue donation.
Become a donor
Being a donor is an incredible way for individuals to make a difference and have an impact on the lives of others. One organ, eye and tissue donor can potentially save or improve the lives of more than 75 people.
The need for organ and tissue donors is greater now than ever, given the growing numbers of people on transplant wait lists and increasing numbers of people with diabetes and kidney disease.
Currently, there are about 3,000 people in Georgia on the organ transplant list and thousands more on the tissue transplant list.
There are several simple ways to register your decision to be an organ, eye and tissue donor:
- Visit mystorycontinues.com and sign up today.
- Register when renewing or receiving a driver’s license or identification card at the Georgia Department of Driver Services.
- Register when obtaining a hunting or fishing license through the Georgia Department of Natural Resources.
For more about LifeLink of Georgia, visit lifelinkfoundation.org/our-story/#llgeorgia.
New experiences await at this season’s Walk Through Bethlehem
An annual must-see holiday event, Walk Through Bethlehem, presented by Simpsonwood United Methodist Church, will take place over three evenings, December 13–15.
With 1,200 luminaries, Simpsonwood Park is transformed into Bethlehem on the night of Jesus’ birth. After being welcomed by live camels and a census taker, visitors are invited to interact with shopkeepers and witness a live nativity.
Visitors can also enjoy a fire with stories from shepherds, pet live animals and watch as wisemen bring gifts to baby Jesus.
Before your journey ends, enjoy a photo opportunity with a Roman Guard and hot chocolate and cookies.
The details
Walk Through Bethlehem transforms several acres of Simpsonwood Park into Bethlehem Village on the night of Jesus’ birth. After being welcomed by live camels and a census taker, visitors are invited to interact with shopkeepers, witness a live nativity and watch as wisemen bring gifts to baby Jesus.
The special holiday event is presented by Simpsonwood United Methodist Church with the help of more than 300 community volunteers.
What to expect
- 1,200 luminaries welcoming guests to Bethlehem
- Live camels and Roman guards at Bethlehem’s entrance
- Shopkeepers in costume interacting with guests
- Interactive village with more than 12 individual shops
- Animal petting area with donkeys, sheep and more
- Shepherds sharing stories around a fire
- Live nativity with wisemen bringing gifts
- Attendees donating canned goods to Neighborhood Cooperative Ministries
- Attendees enjoying hot chocolate and cookies
Make plans to attend
Dates and hours
- Friday, December 13, from 7 p.m. to 9 p.m.
- Saturday, December 14, from 7 p.m. to 9 p.m.
- Sunday, December 15, 6 p.m. to 8 p.m.
Location: Simpsonwood Park, 4511 Jones Bridge Cir NW, Peachtree Corners, GA 30092
FREE admission; accepting canned food donations for Neighborhood Cooperative Ministries.
For more information, visit simpsonwoodumc.org/walk-through-bethlehem.
The Peachtree Corners Business Association (PCBA) awarded a check for $500 to the United Way of Greater Atlanta (Gwinnett County) at their Business After Hours networking event in November.
The local organization was chosen by PCBA’s Outreach Committee because of their commitment to providing assistance and bettering the lives of children within the community.
United Way of Greater Atlanta
The mission of United Way of Greater Atlanta is to engage and bring together people and resources to drive sustainable and equitable improvements in the well-being of children, families and individuals in local communities.
“Greater Atlanta is one of the most vibrant regions in the country, but the region has significant barriers to realizing its potential in the future because of its continued ranking at the bottom of the list of metro areas in income mobility,” stated Vanessa Roussell, United Way senior director of corporate relations.
“Children born in low-income households have only a 4% chance of getting out of poverty in their lifetime,” she continued. “We at United Way of Greater Atlanta don’t like those odds. Our work is about changing them so that children — regardless of where they’re born — have the chance to realize their potential and build lives that sustain themselves, their families and their communities.
Assessing needs within the county
The organization’s goal is to help every child unlock their full potential, by improving education, healthcare, resources and economic mobility in the communities where they live. Their “every child program” includes every child in Gwinnett.
Based on the 2023 census track for Gwinnett County, 94,308 people living in Gwinnett County are at risk, particularly in and around Sugar Hill/Buford, Duluth, Norcross, Lawrenceville, Lilburn and Snellville. The highest-need residents are located in the I-85 corridor, mainly around Duluth, Norcross and Lilburn.
Giving back to support the community
“The PCBA is proud to donate a check for $500 to United Way of Greater Atlanta (Gwinnett County),” said PCBA President, Lisa Proctor. “Our outreach committee and board are committed to supporting our community, and investing in the well-being of the children in our community aligns with our core principles. We know that our dollars will be targeted to help those at highest risk … We are glad to have the local Gwinnett chapter located right in our community.”
Funds for the PCBA Community Outreach Program are raised throughout the year from PCBA membership, sponsorship and an annual charity event. Donations and scholarships are awarded at their monthly events so that members have the opportunity to learn more about the community organizations and their programs.
Over the past 12 years, the PCBA has awarded 19 scholarships to outstanding graduating high school seniors and donated in excess of $165,500 back into the community.
About Peachtree Corners Business Association
“Where businesses come to grow,” the Peachtree Corners Business Association (PCBA) is a business membership organization that focuses on innovative approaches, programs, shared resources, community outreach and opportunities for member businesses and professionals to connect, develop, grow and prosper.
The PCBA is made up of businesses of all sizes and types who want to expand their reach and grow their business within Peachtree Corners and the greater metro Atlanta area.
For more information visit peachtreecornersba.com.
Final Restaurants Announced for New Politan Row Food Hall at The Forum
GAC Shares Joy of Christmas with Annual Can-A-Thon Support
Faces of Peachtree Corners 2024
Faces of Peachtree Corners 2024
GAC Shares Joy of Christmas with Annual Can-A-Thon Support
Final Restaurants Announced for New Politan Row Food Hall at The Forum
The High Museum to Showcase “Thinking Eye, Seeing Mind”
Fun for All Ages: The Neighborhood Christmas Train 2024 Experience
Life in Motion: The Gift of Organ Donation Fuels Active Lives for Recipients
Furkids Wraps Up Successful Year with Open House Event and More
The Dec/Jan Issue of Peachtree Corners Magazine is Out Now
Light up the Corners [Video]
Capitalist Sage: Business Leadership in Your Community [Podcast]
Cliff Bramble: A Culinary Adventure through Italy
Top 10 Brunch Places in Gwinnett County
A Hunger for Hospitality
THE CORNERS EPISODE 3 – BLAXICAN PART 1
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The ED Hour: What it takes to Remove Barriers from Education
