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City Manager: City Marshal Regs and Policies, Pickleball Feasibility Study, Weather Preparations and More

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What’s the function of a City Council Work Session that is open to the public? The upcoming meeting will see a discussion of proposed City Marshal regulations and policies and the presentation of the Pickleball Feasibility study. We also discussed with the city manager the construction of an innovative EV charging station and the ongoing city commitment to sustainability, public safety, and community well-being. Plus, the latest updates on infrastructure improvements, the ongoing programs to address stormwater issues and power outages, and housing initiatives.

Timestamp:
[00:00:00] – Introduction
[00:02:15] – Explanation of Work Session and Its Purpose
[00:04:18] – Parking Deck Design
[00:09:18] – City Marshal Regulations and Policies
[00:15:02] – Discussion on Pickleball Facility Feasibility Study
[00:20:10] – Preparing for Hurricane Season and Power Outages
[00:31:48] – Protecting Power Lines and Using Underground Lines
[00:34:47] – Solis Development and Its Start Date
[00:35:50] – Broadstone Development and Its Progress
[00:37:00] – Other Ongoing Construction Projects and Improvements
[00:39:48] – Trailheads and Affordable Housing
[00:43:16] – Peachtree Corners Festival and the Electrify Expo
[00:44:44] – Park Improvements and Housing Initiatives
[00:46:15] – Closing

“Where we run into a problem is when trees are into live power lines, we can’t cut those trees and remove them by blocking roads until the power company shuts off the power. So it all depends on how many crews they have out and how many trees that are still laying in live power lines is how fast we can clear the road and how fast you get power. The best way to alleviate this, they remove those limbs hanging over a power line… But it’s also controversial.”

BRian johnson

Podcast Transcript

Rico Figliolini 0:00:00

Hey everyone. This is Rico Figliolini, host of Peachtree Corners Life. I thank you for coming and joining us for Prime Lunchtime with the City Manager. Hey, Brian. How are you?

Brian Johnson 0:00:10

Good. How are you?

Rico Figliolini 0:00:11

Good seeing you again. It’s been a while. I know we’ve been sort of a week past our normal stuff, so I appreciate you making time for me. I do want to share with everyone our sponsors and thank them. So we have EV Remodeling, Inc. A company that does a lot of design and build and a lot of renovation work here in the City of Peachtree Corners and in the metro area. Eli. The owner lives here in Peachtree Corners. Great family. They do great work. You should check them out. We do appreciate the support of our podcasts and our advertising in our magazines. So go to Evremodelinginc.com and find out a little bit more about them as well. Our other lead sponsors, Clearwave Fiber, they do a lot of Internet. All of it is internet for business and residential. They do a lot of work in the City of Peachtree Corners. In fact, you’ll find some of the highlighted businesses that are clients of theirs that have taken on their service for their work and their businesses. You’ll find some of those profiles appearing in Peachtree Corners magazine over the next few months to learn a little bit more about how those companies work here in the city. You may not even realize they exist here and also see how Clearwave works for them. So check them out. Clearwave Fiber. If you Google them, Peachtree Corners, you’ll see exactly what they’re doing here. So I want to thank them also for being a sponsor of these podcasts and our magazine. OK, now that I’ve done that and thanked everyone, there’s a lot of stuff that I just want to get into. But the biggest part is the upcoming work session, Brian and people may not realize what that is, so work session is the session that’s held prior to a city council meeting which is held once a month. Both of them are held once a month. And that work session is really to work through the process and seeing proposals and presentations prior to that city council meeting. So this way the city council can probably have their questions during that session answered during that city council meeting.

Brian Johnson 0:02:15

And in addition to prepping council for what’s going to be put in front of them for formal votes, it gives council opportunities to provide input and staff has time to make adjustments from the time between when I present council stuff at the work session and then the two weeks later the city council meeting. So we make tweaks to certain things. No votes are taken at a work session. It’s kind of the sleeves rolled up type of discussion. I also put stuff in front of council that don’t actually require formal action, but I want their guidance on things or I’ll take their temperature on stuff. It’s an informal meeting, but it’s a public meeting and council is there in their capacity as members of the governing body. And they’re getting ready these issues, ready for formal action at the subsequent council meeting.

Rico Figliolini 0:03:14

So there’s no obviously this is a work session, so there’s no public comments here, but anyone’s welcome to come visit and listen into these work sessions.

Brian Johnson 0:03:23

That’s correct. They’re public meeting, there is no public comment. So there’s no interaction with council. There’s no votes taken by council.

Rico Figliolini 0:03:31

Right. And just so then people know, I think originally there were two council meetings, I think a month when the city first started or something like that.

Brian Johnson 0:03:39

No, there was still only one. But they did the work session on the same night as council meeting. They would do it persona. The problem with that is when you go a month between getting council together, it can be problematic when you sometimes need I need interaction with them. And so I split that out. And so now it’s every two weeks they get together. One is the work session and then one is the council meeting. So it makes it to where I get them in a room often enough that I can get the answers I need or get them prepared for the votes I need.

Rico Figliolini 0:04:18

Right. So this is happening September twelveTH, Tuesday, and it may happen a little earlier than normal, it sounds like, because it’s going to be a packed meeting. So that’s what I want to talk about. I want to talk about what’s going to be going on in that meeting a little bit. Let’s start with so for example, the parking deck is going to be brought up. It’s going to be the design of the parking deck is going to be presented. Talk a little bit about correct. I’m sorry, I should have been more clear. And this is the parking deck that will be built behind Belk’s, if I’m correct.

Brian Johnson 0:04:52

Right next to Belk. Yeah. That big open surface parking lot that they have there is where the parking deck will go in. And the parking deck’s purpose is to replace the parking stalls that are being removed on the main boulevard of the Forum for those public spaces and the jewel box stores that are going in, well, they’re taking up parking and we need to replace it. So the design of that parking deck and how it’ll screen itself from the neighboring residents is the last piece of the Forum’s rezoning that they needed to do. And that is council had to approve the design of the parking deck. So that’s one of the items that they’ll see, the renderings of it and they’ll make any comments.

Rico Figliolini 0:05:44

I’ve forgotten how many floors, how many spots will be roughly in that deck.

Brian Johnson 0:05:50

Think it’s going to be three floors, or call it two covered floors. And then the top floor is open to the elements.

Rico Figliolini 0:05:56

Right.

Brian Johnson 0:05:58

It’s 300 and some change spots.

Rico Figliolini 0:06:02

Yeah, that’s what I thought, because anyone that goes through the Forum now obviously can’t go through all the Forum because of near Jason’s Deli. That’s where they’re building that two story or two floors, I guess, jewel boxes back there. And hopefully that should be finished when they said that was going to be finished, but not too far into the future, I’m sure. A few more months. It looks like they’re really on their way to getting that done. And that parking deck, I think, if I remember correctly, one of the options was also talked about sealing the wall park facing Amberfield. So this way there’s no, like it’s a full solid wall on the back there versus open.

Brian Johnson 0:06:41

That is correct. It is a solid wall as it faces the neighboring residence, so there won’t be any light pollution of headlights as cars make turns inside or park. So that’s part of it.

Rico Figliolini 0:06:54

Anything special? Any special features like EV charging station? Anything special that will be done to it?

Brian Johnson 0:07:01

There are going to be EV charging stalls. It’s going to have security cameras. It has special lighting to keep the light pollution down that are built into hooded locations along the walls. So the purpose of it is just to provide a parking deck that looks good from the outside. It ties in architecturally with the rest of the form, so it’s going to look the same as the current architectural features. And it screens the neighboring residents so they don’t have to have their quality of life affected by the operations within the parking deck.

Rico Figliolini 0:07:42

Right. I would imagine there would be immediate access from that parking deck through between the buildings to get to the forum. I guess. I’m not sure how they’re adjusting that.

Brian Johnson 0:07:51

But there is there’ll be two ways to get to the parking deck. One is under the arch right there by the big fountain.

Rico Figliolini 0:07:57

Right.

Brian Johnson 0:07:58

The other would be coming around the backside by Ted’s Montana grill. That would be the other way to get to and from the parking deck. There won’t be any way to get there from the north side of the.

Rico Figliolini 0:08:14

Start. That construction is going to start probably, I guess, somewhere in first quarter.

Brian Johnson 0:08:18

Correct.

Rico Figliolini 0:08:20

Do they know how long it’ll take to finish? Any estimate?

Brian Johnson 0:08:23

Nine months.

Rico Figliolini 0:08:24

Really? Okay. All right.

Brian Johnson 0:08:26

And once it’s done, they can start removing the remainder of the parking stalls in the middle boulevard, heading down towards and finishing up in front of Belk.

Rico Figliolini 0:08:36

Right. According to the plans, it looks like that’s where an entertainment stage would be built and some of the jewel boxes and a concierge area and stuff. Cool. So anyone that wants to come see, there will be plans presented of what this is going to look like, and then it’ll be taken up at the next city council meeting. And that’s where a vote would be. That next city council meeting.

Brian Johnson 0:08:59

Correct. September 26, two weeks later is when council would formally approve that via a vote. But they’ll see the designs in case they have questions and provide input. Yeah, have questions, and there might be some tweaking. They’re like, oh, we don’t like that. We like x. We like y better, or whatever.

Rico Figliolini 0:09:18

Right? All right, cool. So the other big thing that’s going to be happening at that work session will be discussion with city marshal and the regulations they’re going to be in place. Stuff like do you do car chases? What do you use it for? A bunch of things like that. But also the design of the vehicles. The vehicle wrap is going to be presented as well. So tell us a little bit about what type of regulations are going to be discussed and is there anything surprising along the way that you found, or tell us something.

Brian Johnson 0:09:51

So our city marshals are going to be post certified law enforcement officers. So they’re going to have the exact same authority that you would have as somebody who calls themselves a police officer. But when you have that, you’ve got to have policies in place to regulate how they use that authority. That come with being post certified law enforcement officers. So, for instance, use of force, what kind of guidelines are we going to give them to, say, the escalation of force or high speed pursuit, or when are they going to be authorized to chase a vehicle at a high rate of speed, turn on their sirens, things like that? You’ve got other little things like the vehicle use policy. Where can they drive the vehicle, how far? Because we’re letting them do use them as take home vehicles, which is very common the law enforcement community, and how far out do you let them drive? And then even the design of some of their uniforms and the wrap of the vehicles will be discussed so that, you know, this is all getting them in preparation for the November council meeting. And why that’s important is by November, I will have the chief marshal in place. I just concluded my interviews. We advertised for the position, and I just concluded last week my series of interviews of candidates. And I’ll start the negotiation of our first candidate to see about all the typical stuff, money and everything like that, right. We’ll have the chief marshal in place by November, and we’ll have the policies in place by then. We can have the vehicles wrapped by then, and all those things that you need. The intergovernmental agreements with some of the surrounding law enforcement agencies. And there’s a lot of know, like, how do we tie into the radios that Gwinnett County uses? That’s really important because they’re still our primary police department getting access to and set up so that our marshals can look at the entirety of our video surveillance system that we have in the city. We have a significant amount of cameras getting all those things accessed. I will be ready by November. And so the November city council meeting, we’re going to have a formal call it swearing in ceremony, where they’ll be sworn in as marshals, which theoretically is symbolic because they already have the authority. But that’ll be when we’ll invite the media. They’ll be available for interviews, we’ll kind of talk a little bit more about it. That is when they’re ready to start going out into the community and you’ll start seeing them out there doing their thing. Prior to that, I need to again have the policies that sets their left and right limit and we’re not quite there. So council is going to be fed policies over the next three work session and city council meetings in preparation for that November. So some of the ones on the September work session are going to be some of those policies like use of force and high school.

Rico Figliolini 0:13:22

When they vote on that, that would be in November, I’m assuming. Will there be public comment at that point on the regulations? How does that work? If citizens want to review it?

Brian Johnson 0:13:36

Policy would be adopted via ordinance, which has a public hearing component. So when it is presented, the public will certainly be able to make comment on the policy.

Rico Figliolini 0:13:52

And that would happen in November, I guess the public comment as well, or private.

Brian Johnson 0:13:57

Anytime, any of these, each of these policies requires a separate vote. Okay, so like use of force as individual officers, that’s a vote because that’s a standalone policy. Body cameras, when they’re turned on, when they’re supposed to be turned on, how long you store it, all that kind of stuff, that’s another policy and that’s voted on separately. So you’re going to have a series of these policies. It’s not just one amalgamation of all of these together, it’s individual policies that.

Rico Figliolini 0:14:29

So does that happen over time until November or in November?

Brian Johnson 0:14:33

Yeah, there’ll be a few over the next three council meetings.

Rico Figliolini 0:14:39

All right. So people should be aware of that. If they want to attend or put.

Brian Johnson 0:14:43

Up public, just look at, watch the website. The agendas go out no later than noon on Friday before the following Tuesday city council meeting. And if you see one of the policies on there that they’re voting on that’s of interest to you, then you’ll know that that’s the meeting that you should show up to.

Rico Figliolini 0:15:02

Got you. Cool. And the city wrap that design, the uniform design, that’s also all coming out at that work session on September twelveTH. Yes, I guess. All right, cool. These work sessions are great, like you said, because it just allows stuff to be discussed and get information or adjustments done before the actual city council meeting and vote. So that’s good. The city is doing that. The other thing, I guess, is with the hurricane season starting well, real quick, real quick, Rico. Sure.

Brian Johnson 0:15:36

One other thing you may want to talk about before we get off of the work session is the Pickleball study.

Rico Figliolini 0:15:42

Okay. All right. You’re right. That’s actually going to be presented prior to the beginning of the first thing of the work session.

Brian Johnson 0:15:50

Yeah, I mean, it’s part of the work session. We just may start the meeting early. Because that is the one thing that even though it’s a work session, I think council is going to open up the floor to anybody who’s there about the feasibility study. Because we had a lot of stakeholders that we invited to be part of this feasibility study. And we’ve invited them back, and we want them, as it’s fresh on their mind, the mayor is going to let if any of them have any comments that they want to make on it, they’ll do it there, which doesn’t usually happen at a work session, and it’ll only be that particular thing. But they’re going to open up the floor, buddy, make comments.

Rico Figliolini 0:16:33

So they’re going to make a presentation first and they’ll open up the floor. And if I understand correctly, is there anything you could say about that study prior to that meeting?

Brian Johnson 0:16:43

Yeah, what they’re going to do is they’re going to come back and they’re going to tell us how supportive our area, whether it’s inside of our corporate limits or the greater area outside our boundaries. But this part of north metro Atlanta, how much support there is for Pickleball, how big of a facility they think that should be constructed if we want to have a facility that’s hitting the sweet spot, it’s not too big, it’s not too small. And they’ve looked at really three different sizes of facilities and they’ll come back and they’ll tell us which one they think is the one that hits, that makes that tuning fork go off when it comes to use and support for it from the local community. So that’s the conclusion of the study as to which size would be that sweet spot for us to meet demand but not overbuild and not be able to fill it or don’t underbuild. Where is that, what number is that, how many are indoor, how many are outdoor, is there a food and beverage component? All of that is part of the study.

Rico Figliolini 0:17:57

Well, true. So, I mean, obviously a smaller ten quart place would really be more of an altar size, maybe going anywhere from a 24 to a 50 court or 40 court going from a regional to a national. They’re going to discuss, like you said, what that sweet spot is going to be for the city. And the city is going to be talking also about, or at least the proposal will talk about that private public partnership, what that could look like, I guess. Does the city take on the construction of it and then the rest of it is done by private industry? Or is it built with public private cooperation? That’s all going to be part of that discussion. I guess, or presentation.

Brian Johnson 0:18:40

Yeah, we can only go so far on that because one, I’m not going to have a private partner standing next to me saying we’ve already hammered out the details, we certainly can’t talk about location yet because we don’t currently own any property in which this would go.

Rico Figliolini 0:19:00

Will they make recommendations though, in the feasibility study as far as possible areas versus exact location?

Brian Johnson 0:19:08

Probably not, just because what it does is it makes it difficult for us to acquire it if somebody is like, oh, we heard that you’re interested because if a certain area of the city is conveyed to be a good place, you and I both know that you don’t have to know. There’s a lot of people that can then say, oh, they want this area of the city. Well the only place it makes sense is and then they can zero in on and so it just makes it difficult when you do that because when people think the city is the one or a city is the one behind a purchase, they’re like, oh, deep pockets, and then they start holding out for more money. So that’s why we can’t really I don’t want to get we certainly have locations that we have our eye on that we think it would work, but just if we talked about it yet, we could actually hurt ourselves and would have to pay more money than we might have to pay if we don’t.

Rico Figliolini 0:20:10

That also, I think if I remember correctly, that happened with the roundabout at Medlock Bridge when people found out that that’s where the roundabout was going to be before the property had to be purchased or parts of properties had to be purchased. Yeah, that was a bit of a problem at the time, I think. Oh yeah.

Brian Johnson 0:20:28

We had to ultimately condemn two of the slivers of property to get them to sell because their sale price was 300% higher than the appraised value.

Rico Figliolini 0:20:41

No doubt people want to make their money when they can, I guess. All right, cool. So people should be able to come, you should be able to attend and you should attend September twelveTH to find out more about these things. It’s going to be a heavy duty work session, probably a longer one than usual, I’m sure. So let’s also get on to a little bit about like I was saying before, the hurricane season is coming in. Some of these hurricanes are possibly going to be worse than usual. Certainly the category four that hit Florida and went through Florida, missed Peachtree corners. Really, we got some heavy rains, but it wasn’t bad. It had been worse and it skirted southeast of Georgia going up. But when I saw that, I think Bush Road got hit with no power at one point, I think during that or around that time. So a section of Bush Road, that area, those communities were without power for a few hours, I think. Does the city between power outages, possible floodings? We talked about this a little before and I didn’t even know this. I’ll admit that things are built based on a 50 year floodplain, a flood zone. I just assumed it was 100 or more. I didn’t realize it was only a 50 year mark. And people don’t even know. I think if you go to certain parks, you could actually see a 500 year mark of flood, a flood mark in some of the I saw that, I think it was Tilly Mill, one of the big parks. So we’ve been hit with major floods in certain parts of Gwinnett County at one time over the last 200 and 5500 years. Not to say that that would happen again, but how does the city look at weather, power outages? I know people sometimes next door say they say we’re a smart city, why do we keep when the wind blows, the power goes out or something? That’s a bit of an exaggeration, but sometimes I feel the same way when it’s not even storming and the power is going out or flickering. So how does the city address those things?

Brian Johnson 0:22:46

Well, let me unpack this and separate two components of what we really face in Peachtree Corners when it comes to severe weather and that’s flooding and power outage. Flooding, the city has much more of a direct role in that. So I’ll start with we’re part of the National Flood Insurance program with the federal government and FEMA, and we are also part of their community rating system, which is basically like ISO for fire, which is you get graded and the better you’re prepared for, say, fire, you get a better ISO rating. And the better ISO rating you get, the lower your homeowner’s insurance is, because insurance companies say, hey, we feel like that community is less apt to have a fire event destroy the property because the fire department and the water supply and everything is good. So we voluntarily enrolled in that program and we have a rating for the first time two years ago, I think we got, and we improved it last year, which helps everybody’s flood insurance, homeowners insurance, decrease the rate. But we have a stormwater management plan within the city and we do things and the stormwater user fee that you pay on your property tax bill every year, which is a fee based on how much impervious surface that you have in the city, which is surface that doesn’t allow water to percolate into the soil. So rooftop, driveway, sidewalk, things like that. What that goes to is the program of us managing the overall drainage infrastructure for the city. And we maintain, inspect and maintain and repair as needed. A lot of underground and even open drainage facilities, detention ponds, underground drainage lines, detention vaults, stream, bank restoration, keeping erosion from and we have creeks in the city, we have lakes in the city. We’ve got all this stuff that we have to manage because everybody’s water has to flow at some point into the public system. And that public system is our responsibility. So the city uses this money to both proactively make upgrades to our public drainage system and to make repairs. The result is we don’t necessarily have a flooding problem like a wholesale one. We do have isolated locations where you can get certain structures that are below grade and water flows kind of through their property, and we address it on a case by case basis, but we’re set up pretty well. One thing people have to remember is a lot of these subdivisions and homes were only designed back in the day to a 50 year flood event. And so that’s essentially like, handle rain that you would get once every 50 years. Well, weather has changed, and now we’re getting into 150 year flood events, and the standards have gone up on new builds. But we have a lot of subdivisions that were built 25 years older. And sometimes you just get a lot of water that hits in a very short period of time. And the drainage pipes can only handle so much water, and then water backs up until it’s like traffic. Rush hour is merely an example of trying to push so many cars down a road that has so many lanes all at once, and water is the same way. And so our flooding tends to be temporary when we have it in areas, and it just has got to let the system flush it out. But that’s the drainage part, the flooding part. Yes, it can happen when you get a lot of rain in a short period of time. Or I guess if we had a long rain, like days and days and days of it, where the water gets so soaked that it does not take any more water, that can also do it. But that is one now transitioning into electricity. As we all know, you lose electricity through a number of ways. Most of the time here, it’s due to falling trees or limbs into power lines. That’s how most of it happens here. Now, rain can actually, we could have an event. In fact, the storm, we had, what, two days ago? Two nights ago, we didn’t really have any high wind, we just had a lot of rain. And we actually had a really big tree fall into the roadway just because the ground got so saturated. It had been leaning just enough, and then just the roots were in ground that had become so that is one now when it comes to high winds, that can certainly wreak havoc. And when that happens, we react by having we had this, what, a month ago? Six weeks ago, we had the big.

Rico Figliolini 0:28:11

40, 50 miles an hour gust of.

Brian Johnson 0:28:13

Wind, not for long trees down here in the city. And our public works crews came in and started cutting trees that were blocking roads. Now, where we run into a problem is when trees are into live power lines, we can’t cut those trees and remove them by blocking roads until the power company shuts off the power. So it all depends on how many crews they have out and how many trees that are still laying in live power lines is how fast we can clear the road and how fast you get power. The best way to alleviate this, there’s the more inexpensive way, and that is Georgia Power goes through sections of the city, and they basically stand under the power lines. And they look up and they look at limbs that are hanging over the power lines and maybe a few trees that they feel are and they remove those. So a limb hanging over a power line falling doesn’t cut power because they’ve cut the limb back. And so that’s one way. And they have done that. We did a lot of that about a year and a half, two years ago in the Long Spalding Drive down at Neely Farm, gun and Road. There was a lot of it. East Jones Bridge. West Jones Bridge. They’re due to do another one of those. It’s also controversial. Sometimes people don’t like that, or sometimes the limbs that have to be removed are going to kill the tree. And so the whole tree has got to go. And some of those trees are actually not they’re on private property, and so some homeowners get upset about it. So that’s not without controversy either. So that’s one way to do it. And that’s the more inexpensive way to help protect the power lines. The best way is to what they call harden. And that is basically to bury and burying power lines is always the best way to protect and harden the system. But it’s very expensive.

Rico Figliolini 0:30:27

Has that been done and where has it been done in?

Brian Johnson 0:30:30

I mean, you know, you have know, Technology Park, all the power lines are buried, but in the neighbor residential neighborhoods, you oftentimes only have it inside the neighborhood. So, for instance, I live in Riverfield, inside a neighborhood, it’s buried. But where we tie in on East Jones Bridge is not. So if East Jones Bridge gets hit by a tree, we’re out of electricity. Now, power company also tries to do loop. They try to loop the electricity. So there’s a redundant or call it a secondary method to get electricity. So if you had a circle and there was a break in one part, you still have the ability to get electricity. The other way, that’s an expansion of the system. They try to do that as well, but it just comes down to money. And where Georgia Power is looking, there are other communities that have risks that are greater than ours. So I can’t speak on their process, but I do know that they use and we’ve loaned them or helped. Supplement their technology by using LiDAR to a form of radar to actually map where limbs were creating a risk to the lines. And so they’ve used technology to identify the more higher risk areas. But that’s the flooding and the electricity part and how it happens and how we address it. We certainly as a municipality are here when trees go down or blocking roads or people are stranded. We have an emergency response plan. We can stand up certain positions within the city. Our marshals will be another resource. When they start going out and work in the community in late November, they’re going to carry things like chainsaws in the trunk of their vehicles and they’ll be able to go out and do things like that. So it’s unfortunate. We all live with it. Weather is not getting any more calm.

Rico Figliolini 0:32:39

Yeah, for sure. Yeah. Since 95, I think, perceptibly I’ve seen more harsher weather happening here. Anecdotally anyway, I’ve seen it, it is not going to get better. And they’re even talking about a harsh winter maybe.

Brian Johnson 0:32:57

And then you can get ice on the power lines and they get too heavy and you get power poles that will fall because of that. Or power lines snap. Yeah. Burying it is always the best, but it’s expensive and it requires sometimes more property and people’s yards and front entrances of subdivisions. And I wish it was easy and inexpensive, but it isn’t. And so that’s where we’re at.

Rico Figliolini 0:33:27

I think people just, if they really are in need of electricity, for whatever reason, they should make sure they have a generator, a gas generator or generac, something that’s installed using gas or propane or something like that. If you really need it for some reason, that’s a good way of backing that up. I just want to go through a couple of quick things and then we could do a wrap. A couple of things I’m just curious about right at this point. Charlie Roberts, what we call the Charlie Roberts property, which is the property which is not Charlie Roberts property anymore. It was bought by a different company. I can’t pronounce the name right now. Thank you. And I could have if I had it written in front of me, maybe, but I think they’ve moved a few things. But when are they actually going to do you have any idea when they’re actually going to break ground behind Chase and HW Steakhouse there? I guess.

Brian Johnson 0:34:29

In November they’re going to start site work. The development is called solis. Solis. And they’re going to break ground in November or not break they’re going to start site work, prepping the pad for them to go vertical. But they’re going to start in November.

Rico Figliolini 0:34:47

Okay. And they’re probably going to take six to twelve months, I guess, to build it out.

Brian Johnson 0:34:51

Yeah, it’ll be a twelve month project.

Rico Figliolini 0:34:53

Yeah. So I mean, the other one that’s north of Racetrack and the wine store that Span, they’re already preselling. I don’t know if they finished any units yet. I think they might have some units finished, but they’re pre selling units there now. They’re actually doing tours. I think they actually have a complete unit or two. So they’re moving along, it sounds like.

Brian Johnson 0:35:16

Yeah, that’s broadstone. The apartment units. I do believe there’s a section that’s done, but the townhomes have gone vertical. You can see those ones closest to the liquor store there. And then they’ve got the office, the commercial building that was existing there, it’s being rebuilt. That’s going up right now, too. So I think most what they’re going vertical with has actually gone vertical.

Rico Figliolini 0:35:50

Lots of stuff going on. I think, obviously, intuitive, is further along where they want to be. Some of the building looks like it’s actually the outsides are actually a little closer to finish and they’re probably working on the inside as well. Quick trip demoing. There’s nothing that they have to they’re just going to build right on where they have it. They’re probably going to take up that same building pad, I bet, to be.

Brian Johnson 0:36:16

Okay because otherwise it’s a little bit bigger. But they’re basically building a newer store right on the very same location. But these kind of things, as you know, it’s a competition. Racetrack has their floor plan and their site plan, and QT has got to compete with it. They’ve got to have certain stations and a flow about it. So their store was showing its age. So they just said, we’re going to know it’s not uncommon. We had Chick fil A do the same thing. We had Wendy’s do the same thing, just upgrading their store. So, yeah, QTS is going down to the ground and building a brand new one on the same they do.

Rico Figliolini 0:37:00

You know, if they’re going to assuming they’re also going to take out the origin of the gas tanks underground or are they going to keep what they have there?

Brian Johnson 0:37:08

No, they’re going to keep it there. I don’t know if they may be going to more pumps, like one more additional pump on each of the islands. I don’t know that for sure. But tanks are staying underground.

Rico Figliolini 0:37:24

So they’re in good condition, I’d imagine. I just keep wondering why half the pumps are yellow bagged over there. But I guess that’s a question for them because maybe they’re not getting enough supply or something. The other building that I saw was the BB T building, which right across from CVS, part of the Forum, not part of that property, but an extension of it that they just gated that out and they’re pulling things out of it. It’s going to remain a bank, it sounds like.

Brian Johnson 0:37:55

Yeah, it’s a credit union of some sort. I don’t remember the name. I had not personally heard of this credit union, but I know they’re doing a renovation over there. I think they’re removing some of the drive in stuff. Nobody uses drive in really anymore.

Rico Figliolini 0:38:13

Right. ATM, probably.

Brian Johnson 0:38:15

Right? ATM. Or maybe they’re even removing some of the lanes completely because there’s just not enough because I think they have like four lanes that you could go into drive through.

Rico Figliolini 0:38:25

Yes.

Brian Johnson 0:38:26

So, yeah, there’s some renovation of some sort, but it is staying in the financial it’s another financial institution.

Rico Figliolini 0:38:34

Anything new going on that we should be aware of? Revitalizing wise or redevelopment wise? Anything special that pops out over the last month and a half?

Brian Johnson 0:38:44

I mean, Redevelopment Authority has got two big projects they’re working on on the south side of the city. One is some trailhead locations where you’re talking about being able to drive your car and park it there with bathrooms and playground, picnic areas and it’ll tie into the multi use trail system. And then we’ve got some housing going on down the south side as well that we’re going to help try and facilitate the construction of what is oftentimes called starter home workforce housing. But equity product. These are buildings you purchase, you don’t rent. But to try to do it in a way that it’s affordable, meaning it’s market rate. But we’re going to try to help facilitate keeping it from the owners, from maxing out the amount they can get for it because that tends to price people right out of the market.

Rico Figliolini 0:39:48

There’s no way to keep it to one purchaser, someone that buys it, that lives there, versus someone picking up ten of these properties as an investment.

Brian Johnson 0:39:59

You mean owner occupied?

Rico Figliolini 0:40:01

Correct. Thank you.

Brian Johnson 0:40:03

Well, interestingly enough, we are looking at potentially an ordinance where we are going to limit the commercial purchasing of equity products in which some company buys, say, ten townhomes, and then they turn around and rent the townhomes. And that defeats the purpose of trying to get somebody who is an owner occupied tenant of the building, which we feel increases the odds that they put roots in the community. They own something here, so they’re like, you know what, I may want to stay here a long time. I may want to get civically active and get my kids enrolled versus sometimes not all the time. There’s always exceptions to this. Sometimes renters feel that they’re much more flexible in where they live and so they don’t get as involved in the community because they’re thinking, well, I can leave very quickly and I may not stay here, so I’m not going to get involved like I would if I own. So that’s generally the debate between two products.

Rico Figliolini 0:41:12

There’s more pride, I think, when you own it and more investment also that you take care of it because you do own it. It’s an investment in what you can sell later at a better price maybe.

Brian Johnson 0:41:24

Yeah, I agree with you there’s. Again, always exceptions, but I think if you own something and if it gets damaged, it’s on you to fix it. You tend to take care of things more than if you were a renter.

Rico Figliolini 0:41:36

Yeah, and I think I’ve seen it at least in the city of Atlanta and in some parts outside, like Habitat for Humanity, is that right? Yeah. And some other organizations that actually do these types of they’ll do ten or 15 home structures like that in an area. I mean, has the city thought about working with organizations like that? Because those end up for sure in the hands of people that could use them, that are starter homes like that.

Brian Johnson 0:42:07

Oh, they will be a part of this project. We’ve already oh, yeah, absolutely.

Rico Figliolini 0:42:13

Excellent. Do you know when that’s happening or when the regulation that you talked about, the owner occupied stuff, the limitation on that? Any idea?

Brian Johnson 0:42:23

We’re internally, city attorney, community development director and I are kind of looking at case law and other precedent to see how far we can push that. We’re probably a month or two away of presenting council, something for them to consider.

Rico Figliolini 0:42:41

All right, cool. All right, great. I think we’ve covered a lot of the stuff. Peachtree Corners Festival is coming up in September. I know that the second annual Electrify Expo is that what we’re calling it? Is happening during the I think during the festival last year. The second day, maybe. Yeah. Cool. And Jim Ellis is one of several probably dealerships that bring in their cars to it, and anyone can actually register to bring their own electric cars, vehicles to this event to show off.

Brian Johnson 0:43:16

Yeah, it is an EV car show of any type, and we’ve had everything from just your run of the know, off the line electric vehicle, Tesla, whatever, to very unique retrofitted vehicles, some vintage stuff that’s been, I mean, the Batmobile, just some interesting stuff. So, yeah, if it’s EV and you want to bring it out, or you want to come and see some of the unique EV options that are out there, come to that part of the show, I mean, it’ll be in the same parking lot as the vintage car show that’s associated with okay.

Rico Figliolini 0:43:55

And I think I remembered last year, even Paul Duke Stem had their electric race team there with their car that they built.

Brian Johnson 0:44:03

Correct.

Rico Figliolini 0:44:04

And they’ve been racing around the region actually ever since then, I think, or before. So kind of kind of cool stuff. So if you have an electric vehicle that looks interesting that you put together, definitely go to the city’s website, register, and show up and show off your stuff. So that’s a good thing. Great. I think we’ve hit more than I thought we had. So it’s all good. Appreciate, Brian, that you join me every month to talk about these things. Eventually, at some point, I’d like to actually do this live. You all are watching this. If you’re watching it live, it’s actually a simulcast live stream, which means that we’ve recorded it, but we’re streaming this live on our Facebook pages and YouTube as well. But at some point we may be looking at TikTok doing some of this on there or on X or Twitter, do we call it that? I don’t know, space where we might be able to stream some stuff, take some live questions. So still working that up. Looking for a sponsor if there’s anyone out there that would like us to do that and just to share that. We’re also doing a sports podcast. So I have a former student intern that’s actually taking up and doing a sports podcast with student athletes and such. So that’ll be a video podcast, follow up with an article. We’re going to be doing that once or twice a month, so check that out when it comes out. And if you have any ideas that you’d like to share with us about coverage and stuff, certainly do that. I want to thank our sponsors again, EV Remodeling Inc. And Clearwave Fiber for stepping up, for supporting us for these podcasts as well as the publications and doing the things that we do. Journalism isn’t always easy. We try to get the facts right as best we can. This is why I do these podcasts also, and Brian does it with me to make sure that we’re putting out good, accurate information versus what you might see sometimes posted that may be totally wrong or inaccurate. So this is what we’re trying to do. And sometimes we’ll make mistakes on the print reporter side, but between me and Brian will clarify these things as we go. So thank you, Brian. Appreciate you being with us.

Brian Johnson 0:46:15

Thank you, Rico. Thanks for having me.

Rico Figliolini 0:46:17

Sure. Thanks, guys.

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Peachtree Corners Life

Yanin Cortes Shares Why She’s Running for Gwinnett County School Board

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May 21st Election Decides Gwinnett County School Board District 3

Peachtree Corner resident and Cuban immigrant Yanin Cortes shares her journey from struggling with English in her first year in an American elementary school to running for the Gwinnett County School Board. Endorsed by local leaders, she highlights system strengths and challenges. Yanin is a talented singer, entrepreneur, and mother of three who stresses the importance of community support, clear policies, and continuous improvement to address new challenges. Listen in to hear more about this candidate and the upcoming election. Hosted by Rico Figliolini

Resources:
Yanin’s Campaign Website: https://yanin.org/

Timestamp:
00:00:00 – Yanin Cortes Runs for Gwinnett County School Board
00:01:41 – From Immigrant to Aspiring Musician
00:03:55 – From Music to Family and Entrepreneurship
00:05:48 – From Educator to Entrepreneur: A Diverse Journey
00:08:09 – Pursuing a Passion for Education and Community
00:10:12 – Celebrating Gwinnett County’s Diverse School System
00:14:36 – Navigating Discipline and Safety Challenges in Schools
00:17:22 – The Role of the School Board: Oversight and Support
00:20:10 – Balancing Community Input and Systemic Realities
00:22:51 – Implementing Policies: Complexities and Challenges
00:24:29 – Improving School Safety and Restoring Trust
00:28:48 – Navigating Diversity in School Systems
00:31:50 – The Joys of Family, Community, and Running a Restaurant
00:35:17 – Advocating for Community and Children in School Board
00:37:57 – Importance of Voting for School Board

Podcast Transcript:

Rico Figliolini 0:00:01

Hey, everyone. This is Rico Figliolini, host of Peachtree Corners Life, where we begin to see a lot of electioneering going on, a lot of more things going on out there as far as this May election, May 21. That’s coming up in a few weeks. And this has several nonpartisan races that are decided this May versus a primary and final elections in November. So what’s happening this month is extremely important to you, and you need to be aware of it. And this is one of several podcasts we’ll be doing with candidates. And I appreciate Yanin Cortes showing up and speaking with me about her race for Gwinnett county school board. Thank you for being here this morning. Appreciate it.

Yanin Cortes 0:00:44

Thank you for having me. It’s a pleasure, too.

Rico Figliolini 0:00:48

Sure. Love to hear more about why you’re running and stuff. I just want to give some background about you. So this is for actually district three election of Gwinnett county school board, which represents geographically Peachtree Corners, parts of Norcross, Berkeley Lake, Duluth, Suwannee and Sugar Hill. Fairly large District 31 schools, public schools in that district. And you entered the race with actually several endorsements already. So the retiring board member that’s been representing Peachtree Corners in this area for like 28 years, Mary Kay Murphy, has come out and endorsed you. Amelia, Mike Mason has endorsed you, and so has representative Scott Hilton. All of them, Peachtree Corners residents, all of them involved so heavily in the community. So some great support you have. Now, I’d like to hear, you know, I’m sure the rest of us would like to hear a little bit about, you know, why you’ve decided that you want to run, but tell us a little bit about your story and then why you’ve decided to run.

Yanin Cortes 0:01:51

Sure. I am a first generation immigrant. I was born in Cuba, and I came to the United States when I was ten years old, and we migrated to Hollywood, Florida. Out of all places. Yes. And it’s funny because everybody says I went to Miami, but that was not my story. And Hollywood at that time was a very american town, all american town, although the Cubans were living somewhere in Miami. And I probably was one of two children in the class that spoke Spanish. And it was a hard year for me. I call it the year of silence, since it was really hard to just talk to anybody. But I had amazing teachers that guided me, that were there for me. And I think that’s where my love for school started because I had so much support. And being an immigrant family here, it’s a very hard thing to go through, especially parents coming, not knowing the language, working two jobs to making sure that people have, that we had food on the table. So I went through the whole years and I kind of went into music. And for a while there, and after I graduated high school, I decided that I wanted to be a famous singer. You know something? The dream of everybody, they just want to be. And I went through auditions and I wrote songs, and I spent a lot of time on track. And I got signed with company EMI.

Rico Figliolini 0:03:46

Oh, wow. Yeah, sure. Famous record company. Sure. Label.

Yanin Cortes 0:03:50

Yes. And I got to travel the world first. The first signing was with a group. It’s a three girl group, and we represent. And we went all over the place in Europe. And then after that, I decided that I wanted to just have my own thing and write my own songs and decided to be a solo artist. And I got signed with EMI also, but in South America. But after that, somehow in between that, I got married, I started having kids. And then I decided, oh, I don’t want to be traveling all the time. I need to pay attention to my kids.

Rico Figliolini 0:04:27

You have three.

Yanin Cortes 0:04:28

Well, my son, at that point, he was only one. And my husband has supported me because he’s also a musician. He was also signed with Sony and, you know, but then we just came back to Miami. Now this time Miami, and I went back to school and decided to go for education. And my husband went to FiU and he said, well, you know what? Don’t worry. I’ll go study hospitality and business administration, and we’ll go move to Atlanta and open a cuban restaurant. Your mom was amazing chef and cook. And you will sing whenever you want to. You will have. You can on the weekend. There’s a good. Yes, it is. He is amazing. He is wonderful. And he made that dream come true. He did. And we both graduate. I graduated when I got to Atlanta. I transferred to Georgia State, and that’s when I finished school. But we opened the restaurant in between that, and I started teaching at Shiloh High School.

Rico Figliolini 0:05:40

So you guys own, actually, mojitos in downtown Norcross? The crossing. The crossing in downtown. No, cross as well. And the mojitos at the forum. Yes. Entrepreneurs, talented singers. It seems like it. And you were a teacher at Shiloh High School for a while, too, right? A former educator, yes. And. And you’re. And you have three kids?

Yanin Cortes 0:06:11

I think I have three boys. I call them boys, but they’re men already.

Rico Figliolini 0:06:15

Two of them, sure. Yeah, I would imagine. Well, so one of them still home, I guess? Or are they all home, or does that work.

Yanin Cortes 0:06:25

Yes. I also have a nine year old. We started over again somehow. Don’t ask us why, but it’s an amazing experience. I think as you grow older, then you say, oh, maybe I should have done that with the other one.

Rico Figliolini 0:06:37

And that’s interesting. Yeah. The last one, I have three kids, and the youngest is seven years apart from the middle one. So, yeah, you get to see that. And I also come from immigrant parents. I was first born in the States here. So I can appreciate coming from a household that had no english speaking. And I think my kindergarten or first grade teacher had my parents in because I was speaking half Italian, half English. They can understand everything I was saying. So I can appreciate the difficulties of a young family and educators that were present with you at the time really does make a difference, because I think if you had the wrong teacher, you might not have been as fortunate. Right?

Yanin Cortes 0:07:21

No. I have to say teachers were amazing for me, especially in high school afterwards. And at the beginning, they were there to guide me. They were there to support me. They knew that I was going through a rough time. And then in high school, my music teacher was an amazing teacher because it was like a family. We ended up in this choir. There was only 14 of us, and we were like a family for the whole four years, and that kept me going. And you have some people that if you were struggling in a subject, he will go, hey, what’s going on? And let’s go. You have to do this. I know you love singing. I love. I know you love doing this, but you always have some inspirational, some person that. A mentor that tells you, hey, let’s go for it.

Rico Figliolini 0:08:17

Curious. What instruments did you. Did you play, or did you.

Yanin Cortes 0:08:22

I was singing all the time. I played guitar a little bit, but I wouldn’t, like, even dare say that in front of people because they make me play or some horrible song.

Rico Figliolini 0:08:34

Have you sung at the restaurants?

Yanin Cortes 0:08:37

Yes, I used when we opened the restaurant in 2008. I’ve been singing ever since then. Friday and Saturday night. I took some time off when I had Lincoln, my. My youngest. But right now, I’m still singing every Saturday night and forum location.

Rico Figliolini 0:09:01

Cool. So let’s get. Let’s dig down a little bit about why. You have great background, obviously good endorsements, but why are you looking to run for Gwinnett county school board? What is motivating you to do that?

Yanin Cortes 0:09:14

Well, I love this community. Kids are my passion, too. They. I can see their faces light up every time they learn something, and I think that we should keep that going. And I think being a member of the school board will help. We have a lot of immigrants coming into our county right now, and our county is the most diverse county, and I think it in nation. And it’s incredible that we have such a diversity, such a love. Guene county has always loved education, so I wanted to make sure that I wanted to be part of that. I wanted to encourage people. I wanted to be the voice for the parents that have concerns and just voice that to. To the schools. And I wanted to be the voice for our community saying, hey, we want to make sure that our tax dollars are spent wisely. And I know that we all have anxiety, but I believe that Gwinnett county has an amazing school system. We just need to come together and talk and come bring consensus and just making sure that we’re working together to achieve success for all students, you know.

Rico Figliolini 0:10:45

That’S great to hear. The county has gotten, like you said, it’s actually a majority minority. It’s changed over the decades. I’ve been here since 95. My kids have gone, all my kids have gone through public school the same way I did in New York when, before I came here. Simpson elementary Picnicville, Norcross they went through the IB program at Norcross. In fact, the two of them that went through IB, if they hadn’t gone through, I think they wouldn’t have done as well. The IB program really taught them how to write, how to be critical thinkers, how to mold things together, subjects. So the school system has done some good things, right? Yes. What do you think they do well at the school system right now?

Yanin Cortes 0:11:32

Well, definitely those programs, the IB program, the early learning for. They have a play to learn program right now that they, including the parents, to come before they get to school so they can learn how to teach their kids to be ready for kindergarten. We have the program. A lot of people don’t know about it, but it’s amazing because it just prepares. We have all the stem programs that we have right now with a paltry weekend. We have just different alternatives for students that are looking. I think there’s a pathway to careers that they’re developing in some of the schools that if a kid wants to go to trade school instead of college, he’s going to have. He will have that ability to concentrate on that. And some people don’t know what they want, but if they’re guided, and I think this is one thing that we can concentrate that I will fight for in the school board. Okay. Yeah. What else do we have? We have a lot of things that are amazing. The sports, amazing sports here. That sports people think it’s just one of those things, but it drives kids. It gives them discipline. It makes them do their best, because they know they have to be good. They have to do good in their studies so they can go and participate in the sports. And the same thing with music. Marching band was a haven for my kids because they were musicians. None of us came out. So both of my kids were marching band, and the teachers were amazing. Mister Ventura, Pinckneyville, I love him so much. He was guidance for my kids, and he has that tough discipline. But at the same time, you know.

Rico Figliolini 0:13:39

I can appreciate that. Yeah. These teachers that teach in Gwinnett county schools are underserved, I think, in some right way. So under respected by some people, but they’ve done a great job. I totally agree. Sports has been a tremendous drive. I mean, more sports athletes come out of Gwinnett County, Gwinnett county, and Norcross High school, but even some of the other high schools, for sure. And not just football or baseball or soccer, but volleyball, lacrosse. I mean, this city and this county has produced so many athletes, even theater and music, like you said. I mean, the theater at Norcross has done great, and some of the other high schools as well. So there’s lots there. But there are big challenges, right, to the school board, to the school system, I should say. School board has been changing over the last few decades. Different representations have come in. Tools have changed also, right? Social media has made it a little difficult. TikTok, Instagram, not that they’re bad apps. They’re just like anything else. They’re used badly sometimes. Right? Yeah. So you have disciplinary school safety issues. We lockdown school shootings, although we haven’t had any that I’m aware of in Gwinnett county that are. That were inside of school sometimes. Shootings on. On high school campus, maybe, but mostly, it’s unrelated to the students sometimes. So what do you see as challenges to the school system and when, with regard to discipline, school safety?

Yanin Cortes 0:15:15

Well, school safety has to be a priority. It has to be the number one. Just because if we don’t have. If the teachers don’t feel safe, if the kids don’t feel safe, there’s no learning going on, because everybody’s just worried about survival. Right?

Rico Figliolini 0:15:31

And we.

Yanin Cortes 0:15:33

I think the school board went through a very difficult time about a year ago when they. Two years ago, really, when they decided to change the discipline policies, and. And it created chaos, in a way. And some of the teachers didn’t know what to do. Didn’t know if they were afraid to discipline, and that caused a lot of confusion in the system. But they did go back this year, and they decided that they were going to take back and try to go back to the old way. And I think that was a great decision. But it took some courage from people to say, Mary Kate Murphy was one of those people that said, we need to. I take my vote out this one. Can we go back to the place where we were, where we can control our classrooms, where the teachers have the power to control their classrooms, where the administrators have the power to control their building?

Rico Figliolini 0:16:39

And.

Yanin Cortes 0:16:42

So I think it’s getting better, and we still have a lot of work to do. It’s just that I think it was something that’s kind of set us back a little bit. But I have faith in Gwinnett County. I know that we will go through this. I’m running because I want to be that pathway to, hey, we can get through this.

Rico Figliolini 0:17:06

So what do you find then? The role of the board? Right. You’re volunteers, don’t get paid. I mean, this is stipend, but it’s really not considering the size of the budget. This county, I don’t think anyone ever gets paid well, and they do it for the love. You know, you’re running because you want to be on the board, because you want to feel like you can provide your guidance. So. But what is the role of the board, in your mind?

Yanin Cortes 0:17:34

The role of the board is three main goals and pretty much hiring and firing of the superintendent. Overseeing. Not overseeing, like, micromanagement, but making sure that all the laws that are already in place are being followed, and. And also just giving support to the superintendent so that they can achieve their goal. Approving budgets, making sure that we don’t go over budget, and that it is appropriated to things that will benefit the students and teachers because they’re the heart of this whole thing. We can say this or that, but the students, we have to make sure that we have quality educational systems for them. We have to make sure that we have. The teachers are being taken care of, that they have competitive salaries, and that they’re being supported. So the school board is in charge of overseeing or just making sure that everything. Everything is running how it’s supposed to be. Okay, but we are not supposed to make policy unless it’s something that is, that we notice, that is somebody’s not following what they’re supposed to be doing. But usually the superintendent is the one that makes everything happen, and we say, okay, yes or no? And we come together and saying that.

Rico Figliolini 0:19:20

All right, so there’s leadership. You guys are there to make sure and guide that leadership or policies to make sure. I mean, you all have a vote on the board. So obviously budgeting and all that, anything that happens, the board is voting on. And it’s not always unanimous. Right? I guess that’s good. Yeah, I mean, that’s a good thing. I mean, you don’t want. I mean, it’s good to be unanimous that you all are in agreement on things, but it’s also good to have diversity as far as opinions go. The fact that the disciplinary changes that happened two years ago were reversed now two years later because people are honest about failure of it and how it would work. So going to the role of the community then, because two years ago, pretty much that was the response from the community. So the whole idea was not just a response from the community, but it was also the people that were elected to the board decided that that’s what they thought should be done because the community maybe was voicing that opinion or the loudest voices were out there. So there’s a role for the, for the community. Sometimes it could be right or wrong.

Rico Figliolini 0:20:34

Right. But what do you, what do you see as that role from the community?

Yanin Cortes 0:20:39

Obviously, we have to pay attention to what the community says because they have concerns sometimes. I think that not every. Some people think. I don’t know. What I’ve encountered is that everything is magical and happens in a magical way, but there’s so many, so many levels to everything and, okay, well, this happened because of that, and they tend to blame one person alone. And in reality, I mean, it’s a huge system and we have. I know, I ran the restaurants, so I know that even though you have some policies, not everybody’s going to follow those policies in the way that it was intended to be followed.

Rico Figliolini 0:21:30

Right.

Yanin Cortes 0:21:30

And it’s hard because we are a lot of people, but we all one, you know, we are that school system. Right. So. But we all bring different perspectives into that, and I think they’re all valuable because everybody has a different need in their mind and how we see the world. So the community should be heard and should be paid attention to. And that is when we get together and we say, okay, the community is asking for this. Is this reasonable? Is this going to work in the school system? I think the problem was, okay, the community is saying this and we need to do that or we need to change the laws about this. Yes, but what would that entitle? And how can we accomplish that without bringing the whole system down. Yeah. We cannot burn the house because they won’t have a house anymore. Right.

Rico Figliolini 0:22:34

That’s a great way of looking at it. Yes, for sure. And you’re right. I mean, there’s thousands and thousands of employees in the county, and not everyone will. Just. Even a small business, like with 30, 40 people, not everyone follows that policy the way you said it, so I could say that. And you’re right, because even though you may agree on the subject to implement, it gets complicated. Right?

Yanin Cortes 0:22:58

Yes.

Rico Figliolini 0:22:59

It’s like Congress, when Congress passes a law, people think that, well, that’s. That’s the law. Whereas now the department that has to take care of implement that law now has a set of guidelines and policies to deliver that. And that could be completely different than what was intended by the law. So I can understand the disciplinary and policies changed because they were trying to address something, but in the end, it didn’t address it properly, I guess. And this is why there was more problems there. So there’s a lot of action. Right? There’s a lot of action.

Yanin Cortes 0:23:39

Sorry, I’m not used to talking like that. But, yeah, that’s something that we can learn, definitely. When we. When something is done and it’s not successful, it’s an opportunity to learn and just to go forward. And I think that’s the mentality that we have to have for our school system that we love in our community. That is the mindset that we have to. Let’s not just point fingers at everybody. Let’s go forward.

Rico Figliolini 0:24:10

Cool. Good way of looking at it. I think if you’re elected to the school board, are there any particular actions you’d like to see happen or policies that you would like to see implemented? Anything new that you’d like to see, any actions that you’d like to see the board do once you’re elected?

Yanin Cortes 0:24:28

Well, definitely. My main safety, like I said, is, number one, making sure that whenever we have a policy that is in place, that we follow it, but that we have training for the teachers, training for the administrators, that we. That we have a plan that works and. Or that the people that are managing that portion because operations is more left to the superintendent. We are governance, and the superintendent is in between both of them.

Rico Figliolini 0:25:03

Right.

Yanin Cortes 0:25:04

Governance and operations. So at one point, we just have to talk to if we have a concern, and I think it should be in a diplomatic way, and I think it should be in a civil way. And lately we haven’t been seeing, because we have the same objective. The objective is to have a great school system, and I think that should be the vision.

Rico Figliolini 0:25:31

Do you think the school handles diversity well, the school system?

Yanin Cortes 0:25:37

I think Gwinnett county has been one of the pioneers in that because we have been diverse for a long time. I think when we go into just making everything a blend game or a politics get into the school system, that’s when we lose, because we will start saying, oh, this is. We’re. Like I said, we’re all different. I think it’s a plus for us. I think we can make this an amazing example for the whole nation. And I think when Gwinnett county has been taking steps towards that.

Rico Figliolini 0:26:14

Cool. Now, you’ve been running as, obviously, you’re running as a candidate right now. Are there priorities as a candidate? I mean, are you. You knocking on doors and stuff? I’m sure you’re meeting people. What are you hearing out there? You know, what are they, or what are people saying to you that you can share?

Yanin Cortes 0:26:34

Well, pretty much the concerns about safety, concerns about high quality education and what is happening to. There’s a lot of anxiety right now about the school system. I think it’s because it was caused because of the discipline implementation policy, that it was chaotic, and everybody just. We need to gain that trust back, I think. And we can do that by just. The school board, honestly, has been acting. They’re always in a fight right now, or it looks like. It seems like that. And would you project that to people? It doesn’t project any confidence. And so, I mean, you see a situation from the outside. You have no idea what’s going on in the inside. It doesn’t tell you the whole thing, the whole story, but there’s a lot of things that go on and that people are working very hard. Our teachers are working really hard every day to teach our students. Our administrators are doing the best possible things that they can do for the teachers and our students. So I believe that’s happening. I just think that because of the discipline fiasco, that’s if we are, the school system has to recuperate. And also, we have a lot of immigrants coming in our system right now, and it’s creating. The graduation rate is not being measured, in my opinion, the way that it should be measured, but that we have no control over that because that’s all over the country, right?

Rico Figliolini 0:28:22

Yeah, for sure. So the system is. Yeah, any school system that has an influx of a lot of immigrants, there are challenges. Right? Language, culture? A little bit. Although we are a multicultural county, I mean, it’s just like we have representative of, I don’t know how many. Over 150, I think, different nations in our country, and certainly from the Pacific Rim in Asia to Latin America to other countries as well, coming. Coming here. So there’s always going to be challenges, I guess so it’s good to have someone, I think, that understands those challenges that’s closer to the immigrants experience than not. Do you think your business background prepares you for the school board?

Yanin Cortes 0:29:10

In some ways, I think so, definitely. I think having the opportunity to have mojitos and the crossing and been an amazing experience for me because I have dealt with, I call it two kinds of customers. Right. Our employees are our customers because we have to make sure that we provide a good working environment for them. And our customers that come in every day and they’re asking for a specific product, are we supplying that to them? Are we providing good customer service? Are we. Are we understanding what they want from us either from. Are we managing the situations that we’re supposed to. It just teaches you. And we have every. When you go on a Saturday night to mojitos, every nation is there. Sometimes I sing and I go, okay, who do we have? Anybody from Mexico. Anybody from here. And then people can. Ukraine. Yes. And everyone like, oh, my God, there’s, like, people from everywhere in the world in this place.

Rico Figliolini 0:30:23

Oh, for sure.

Yanin Cortes 0:30:23

Just having a good time. And everybody has a different culture. And sometimes when I’ve had the problem with employees not understanding each other or maybe some. Some kind of disagreement, I find that it’s mostly because they have a different culture, and the way that they thought about this is the other person is different. It thinks about it in a different way. So we do have a challenge. It’s a big challenge. But that is why we. I believe we have to find a common thing. Okay, you have a problem with this employees. What is wrong? What is your problem? And then they will talk to the other, and at one point, they would see that they were both looking for the same thing, but in different places.

Rico Figliolini 0:31:14

And that’s amazing. I definitely, you know, that is amazing. You’re right. I think, in that regard, that we all want to go to a certain point. It’s just how we get there. And you’re right. Culture is really. I mean, I grew up in a neighborhood that was jewish, italian, and keep and tell people when I. When that’s the case, you know, I grew up on meatballs and matzo balls. You know, it was all. It was all family, and we all ate and eating around a dinner table, made everyone equal, you know, we sharing foods and stuff. But so that’s what I see, you know, when I hear restaurants and stuff. And that’s a difficult business also. So you guys must have been through a difficult time, even through COVID and. And just even running a business like that with help and employees.

Rico Figliolini 0:32:06

So I can imagine.

Yanin Cortes 0:32:08

And they become part of our family. It’s one of the things that I never say people that work for us. I say people that work with us to make this happen. Right? And, yeah, and it’s incredible because I have seen they got there, and before, when we hired, when they were hired, they had no family. Now they have a kid, and they’re still there. And some other people that had been through the restaurant, and then they left and went to college, and now they come back and say, hey, look, I graduated from college, and I went to this, and I always want to know. I have some of the kids that worked in the restaurant always coming back. And so you’re. You’re my mom. You’re like my mom, my second mom, and they all. And it’s just an amazing experience because you become so close to everybody and you feel what they’re going through. COVID was horrible for everybody, but I think it was an amazing thing when we couldn’t open and we didn’t. And some people just called me because I will work. I don’t care if you pay me or not. And. Or we decided, okay, you guys go home. I don’t want anything to happen that at the beginning when nobody knew what was going on and go home, we’ll pay you. And then I told Luz, I think we’re gonna run out of business, but lose is my husband. But it all worked out. Cause everybody knew that we had to survive that, right? And hopefully, thankfully, nobody in our. In our staff gets sick. Nobody in our family got sick.

Rico Figliolini 0:33:47

And everybody’s, you know, well, that is fortunate. That is fortunate. And I know the community supports mojitos at the forum and stuff. People always talking about. It’s like one of. One of the great icons in pastry corners. So we’ve talked quite a bit about the roles and everything. Is there anything that we haven’t spoken about that you’d like to share? I just think.

Yanin Cortes 0:34:12

I just want to tell you that my family loves this community. We love the schools. We actually moved to Peachtree Corners because of Simpson Elementary. I was looking around, and I was like, okay, this is the best school. This is where we’re going. And I remember that I didn’t even look at the house that was the only house left for sale in 2006, the house were flying off the market like hotcakes. I think this and some elementary, it was the home for my kids and Pinckneyville and Norcross. And I care for my community. I really care for our children. I want to make sure that people are looking at, looking at our school system in that way. I want them to have that love and passion for our community because I think that would, it will create something good, and that’s what I want to be there for. I know that my experience will come in handy in the school board. I know that I would be able to talk to the other people, the other school members, and talk to them and say, well, I believe this, and this might work like that. And then if they have to listen to their point of view, and somehow I think that I will be able to come into a conclusion and this is the best for our children because that’s the most important. Our children, our teachers and just our school system for our community.

Rico Figliolini 0:35:41

Very good. I was going to ask you to sell it to make sure people come out to vote, and you just did it. Where can they find out more information about your campaign, Yanin? Like, what’s the website address?

Yanin Cortes 0:35:56

Yanin.com.

Rico Figliolini 0:36:02

Okay. And they can go to that site, find out a little bit more information, contact you if they have questions, or maybe even ask for a yard sign if they want.

Yanin Cortes 0:36:13

Yes. That would be great. It’s funny because my son was, we were coming from school and he’s like, look at this. Look at your signs everywhere, mom. And I was like, oh, my gosh. I don’t know.

Rico Figliolini 0:36:30

They got to be special feeling I’m sure.

Yanin Cortes 0:36:33

A humble person that kind of intimidates me to see my name everywhere. That’s not like my style, but I, but that’s what we have to do is it’s, it is an election, after all.

Rico Figliolini 0:36:45

Yeah. Yes. You definitely have to be out there. And I understand you’re, you know, a quiet person that way, been told. But you have, you know, you, I think you expressed yourself really well here. So if anyone has any questions, they certainly can put questions to you on the comments below, depending on where you’re watching this, whether it’s YouTube or Facebook or on Twitter, which is where this goes live in a few days. So this not live now, obviously, this is simulcast live for those that may be watching it or post watching it afterwards. So I do appreciate your time here. Yanin Cortes, running for school board district three. And thank you very much for being with us.

Yanin Cortes 0:37:28

I just wanted to remind you, early voting is going on now until May 17, and then the election day is May 21.

Rico Figliolini 0:37:38

Excellent. Appreciate you doing that. So don’t forget, go out there, because, again, this is actually the only vote that you’ll be making for Gwinnett County School board, does not happen in November. This is a nonpartisan race, and you all better be out there, because otherwise decisions will be made in May, not in November.

Yanin Cortes 0:37:57

Yes.

Rico Figliolini 0:37:58

So the final election day, actual election day, is May 21. So cool. Thank you for being with us. Appreciate you sharing your opinions, Yanin. Thank you.

Yanin Cortes 0:38:07

All right. Thank you for having me.

Rico Figliolini 0:38:10

Sure. Hang in there for a minute. Thank you, everyone, for being with us.

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Entertainment

How Shakespeare in the Park in Peachtree Corners Came Together

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In Shakespeare’s day, London theaters like the Globe accommodated up to 3,000 people watching popular plays. In open-air theatres, the cheapest price of admission was only 1 penny, which bought you a place amongst the ‘groundlings’ standing in the ‘yard’ around the stage.

Shakespeare in the Park in Peachtree Corners will be free, and much like then we’ll be out in nature, but listening to a contemporary version of “Much Ado About Nothing.” I spoke with Susanna Wilson and Charlie T. Thomas from Contemporary Classic Theatre ⁠⁠⁠⁠⁠⁠⁠about bringing Shakespeare to our city, what it takes, where they’re presenting, and all the things that must happen for this year’s presentation. Podcast hosted by Rico Figliolini.

Much Ado About Nothing – Saturdays and Sundays, May 11-26, 2024 at Simpsonwood Park, Christ Church Episcopal, and Autrey Mill Nature Preserve. One of Shakespeare’s most beloved romantic comedies, director Susanna Wilson’s version of Much Ado is set in Italy during a 21st century film festival. Love at first sight, jealousy and confusion, an illegitimate sibling, mixed-up lovers, three weddings and a funeral – Much Ado About Nothing is an amusing look at timeless truths about love, betrayal, and acceptance. All performances will be outside, for a “Shakespeare in the Park” experience. Bring your own blankets and lawn chairs; no seating will be provided. The show will run for approximately 100 minutes with no intermission.

Free Admission to Simpsonwood Park performances on Saturday, May 11, at 2 pm and 5 pm and Sunday, May 12, at 3 pm.

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Peachtree Corners Life

What’s in Store for The Forum Peachtree Corners for 2024

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Brooke Massey, Director of Leasing for North American Properties, handles four locations in metro Atlanta – including The Forum Peachtree Corners. She shares the behind-the-scenes stories of bringing new and exciting tenants to this retail destination. Learn about the community input that shaped the vision for The Forum, the diverse culinary offerings coming to the center, and the plans for creating a vibrant hub for community events and entertainment. She shares with host Rico Figliolini her insights into the curated retail mix and plans for future additions.

The Forum Website: https://theforumpeachtree.com/

Timestamp:

00:00:00 – Revitalizing Peachtree Corners: Brooke Massey’s Insights
00:01:36 – Revitalizing the Community Through Tenant Curation
00:03:51 – Suburban Shift: Peachtree Corners’ Evolving Demographic
00:06:25 – Nando’s Expansion into North America
00:07:47 – Outdoor Dining and Food Hall Plans
00:09:26 – Communal Kitchens and Upcoming Developments at The Forum
00:10:51 – Utilizing LED Screens and Stages for Community Gatherings
00:13:08 – Premiere Pastries and Bakery Opening
00:14:30 – Curating the Retail Mix: Welcoming New Offerings
00:16:07 – Transforming Vacant Storefronts into Vibrant Spaces
00:17:50 – Exploring the Charm of Peachtree Corners

Podcast Transcript:

Transcript:

Rico Figliolini 0:00:01

Hey, everyone. This is Rico Figliolini, host of Peachtree Corners Life. We are in the wow room with a great wow person here at the Forum at Peachtree Parkway. This is Brooke Massey, and she’s going to be discussing a little bit about what’s going on at the Forum here in Peachtree Corners. Why don’t you introduce yourself, Brooke?

Brooke Massey 0:00:19

As you just said, my name is Brooke Massey, and I’ve been with North American Properties for almost eight years now, and I work on our four reals Atlanta assets that includes Avalon in Alpharetta, Colony Square in midtown Avenue, East Cobb in Marietta, and the Forum here in Peachtree Corners.

Rico Figliolini 0:00:37

You’re going all around.

Brooke Massey 0:00:39

I am, I am. It’s fun. They’re all four different assets with different personalities, and it’s exciting to kind of be able to put my touch on all of them.

Rico Figliolini 0:00:51

Well, especially this one. I mean, this one is. We’re a suburb of Gwinnett county. The others are not even in Gwinnett county.

Brooke Massey 0:00:58

Right, right.

Rico Figliolini 0:00:59

So a little different than demographic wise and even in shopping, consumerism, I guess, to a degree. So when you’re looking at a place like this and essentially you’re revamping this place.

Brooke Massey 0:01:11

Correct.

Rico Figliolini 0:01:12

So it’s a whole. So what’s the thought? What goes behind the thinking of what needs to come here? How do you arrive at those things?

Brooke Massey 0:01:19

I mean, for us, this is a true redevelopment, where we are adding additional GLA and true redevelopment. And from the retail perspective, at the very beginning, with due diligence, we really dive into demographics that you just refer to. What is the existing community. We also reach out through social channels and ask and inquire what did people want to see coming. And we also dig into existing retail sales as well as surrounding retailers in those sales, because that can also tell you what businesses people are supporting. And then from there, really looking at what are the relevant tenants. Today, we are very focused on brand design, beautiful design, from tenants that really want to showcase their brand on our property. And really just making sure we provide a good mix of kind of at national and local level. There’s a lot that goes into merchandising a redevelopment like the Forum, I would think.

Rico Figliolini 0:02:24

I think at the beginning, when north american properties actually bought the place, there was a lot of community meetings. Of course, people are funny in a way. They want to stay what’s comfortable. What’s comfortable is not always the best thing, because things, you know, you could end up with a goodwill in a place if you just let it keep going. So when you guys took over there were literally, I think there were 16 closed stores here. That’s changed quite a bit. Even in the short time that you guys have been here, you’ve brought in a lot of different types of retail, a little bit more niche, a little bit more boutique brand stuff. And then other businesses have left, like recently, the CPK, which you could argue that that’s been around for a long time. They went through bankruptcy two years ago.

Brooke Massey 0:03:16

2020 was bankruptcy. And that’s an example of a brand who really never invested in their stores. You know, they really didn’t update menu items. They just, I think, relied on, you know, what their brand was 15 years ago. And I think people want and expect a different dining experience today. And I think they just, you know, never reinvented themselves. And here was an example of just one of three. Atlanta. I guess that would be four closings throughout Atlanta.

Rico Figliolini 0:03:46

Yes, I think it was four in Atlanta. So, you know, the part that I think people are, there’s more people that have moved into Peachtree Corners over the last probably five years, or I should say because of COVID moved back to Peachtree Corners. Right. You have a younger demographic that have moved back with their parents. Maybe they can’t afford to buy a house, so they’re just living wherever you can or renting. There’s certainly a lot more apartment complexes being developed, finally coming to fruition, if you will. Does that drive a little bit because of the demographics?

Brooke Massey 0:04:18

It does. I think that pre COVID, you already had an influx of people moving out to the suburban markets, but then COVID hit, and that accelerated it. And so what has happened is you’ve had people that have lived in town, and they know what’s in town. Dining and shopping and the experience that you get in downtown, I’m sorry, in town. And so they come back out here to Peachtree Corners, and, you know, you still, there’s lots of things that are great about the suburbs, and they want to be in the suburbs, but your tastes have changed. Right. You know, what you’ve had before. And so I think that that shift in the community here has definitely happened. And that’s where, from a leasing perspective, we really do try to balance that of bringing some in town brands and kind of that feel of in town. But it’s also the challenge of convincing retailers that are in town that the suburbs are also, you know, somewhere that they could thrive as well. So it’s kind of a two lane street.

Rico Figliolini 0:05:16

Yeah, yeah, I get that. Because in town, it’s more dense. Right. And coming out here is not as dense so restaurants I like down there, Ponds City Market or on the belt line. Some of the shops would probably be great here, but would take a little time because there’s not enough density for those types of.

Brooke Massey 0:05:35

That’s where, you know, what we’re doing. With the redevelopment here, the foot traffic that we see today will only continue to increase. And so my job is to be able to sell the vision of what this will be in 12, 18, 24 months and five years from now. And, you know, the programming, the eventing, just the additional restaurants we’re adding, all of that is where it’ll, you know, raise all sales and productivity of tenants. And so sharing that with those kind of in town brands and having them believe what we’re doing.

Rico Figliolini 0:06:07

Yes, it’s convincing. Yeah, you got to be convincing. And the brands are coming here. So we have a new mexican restaurant coming in.

Brooke Massey 0:06:17

Not Mexican. Nando’s.

Rico Figliolini 0:06:19

I’m sorry?

Brooke Massey 0:06:19

Nando’s. It’s south african.

Rico Figliolini 0:06:22

I was going to say. Right.

Brooke Massey 0:06:22

Yeah. Peri Peri chicken. That’s a really exciting brand because it’s a global brand. So to have a brand like Nando’s recognize Peachtree Cornerss and north american and what we’re doing, I think, is really special. And we chose that restaurant specifically. I went after them because I thought that they were a great fit for this market with that family focus. You know, they have reasonably priced food, great cocktails, $9.99 lunch right now on their website where you can get a lunch for $10 with high quality food. I mean, chick fil a, you can’t even.

Rico Figliolini 0:06:59

No, not for that price. No.

Brooke Massey 0:07:00

So that’s kind of where their target market is, that consumer with family focus. But then, you know, they have great cocktails. They’re going to do a fantastic large patio that we’re working on. And they. And that’s one of the things going back to the property of when we acquired it, of wanting to engage that public realm with outdoor dining that doesn’t really exist today.

Rico Figliolini 0:07:23

No, it doesn’t. I mean, there are some outdoor places, but it’s not the same thing as I see at Avalon or some of the other places.

Brooke Massey 0:07:30

We’re working on that.

Rico Figliolini 0:07:31

Yes. One of the things my 27 year old daughter would love, because she ends up at the Avalon, eating with her friends and stuff. Then she says it’s crowded there and everything, but she still loves going there. And it’s not quite there yet here.

Brooke Massey 0:07:44

No, we still have a ways to go, but that’s where our vision is definitely taken from. The success of Avalon and we know it works. Right. And people do like outdoor dining, and you do like to be around people. You know, the buzz of having that vibe that you get at Avalon. And to do that, you have to create a mix of restaurants. And what we’re doing here, you know, with all the.

Rico Figliolini 0:08:10

With all the work that’s going on here, we’re at the wow room, which is between. Which ones are they? The retail stores we have.

Brooke Massey 0:08:19

So it’s like sugar. Sugar coat.

Rico Figliolini 0:08:23

Yeah, sugar coat on the other and next door to that, I think, will be the Pauletin row, which tell us a little bit about that and give us an idea when you think that might be coming.

Brooke Massey 0:08:33

So we have a great relationship with Pauleton Rowe and have them at our development down in midtown. And we are very excited that they were interested and, you know, are big supporters of the suburban market and believers in what we’re doing out here. And so we are currently in the midst of design with them still. It’s been a long process. It’s going to have around seven stalls. I can’t share the details of what’s coming in there yet, but it’ll be the mix that you see in most food halls. Right. Everything from kind of like your pizzas to ethnic cuisine. It’s smaller on the seven stalls they’re getting ready to submit for permits, and it will probably be more of an early spring 25 opening.

Rico Figliolini 0:09:18

Okay, so these are scratch kitchens, essentially, or.

Brooke Massey 0:09:22

Yeah, they share a communal kitchen. So it’s. Yeah, it’s a little bit of a different setup. Pauleton Row is the one that actually handles the leasing of all those stalls. I don’t do that directly, but, yeah, they do. They do a great job, sort of.

Rico Figliolini 0:09:35

So that’s one end of. Then we have the other end. That’s actually the under construction. The team here at the forum did a great video about showing the direction of the cars. You know, which way they should go where they shouldn’t.

Brooke Massey 0:09:48

The flight attendant video.

Rico Figliolini 0:09:49

Yes. That was beautiful. So there’s a lot of construction going on on that part. And that’s the part that’s going to have the concierge set up, I think a two story building on that side.

Brooke Massey 0:09:59

We do so anchored on this end of the north. We have the north plaza, which is open with the green space and will be the food hall and the two jewel boxes up here. And then on the south plaza, we’ll have a valet concierge, a large green space, and we will be constructing a jewel box with a rooftop that’ll be cool. So that’ll be one of the restaurants that I can’t announce yet, but we do have something in the works for that space. And all of that should be delivered by July. As far as delivered of the green space, the concierge and ballet and of.

Rico Figliolini 0:10:34

Course the, the retail.

Brooke Massey 0:10:36

The restaurant will still have to do their build out.

Rico Figliolini 0:10:38

Will the beast stage on that side too?

Brooke Massey 0:10:41

Yes, I left that out. Yes. That is now kind of one of our would say calling cards for all of our north american properties. Now these led screens and stages where we can do, whether it’s comedy night or live music, we really are utilizing them across our portfolio as much as we can.

Rico Figliolini 0:10:59

The whole idea is to be communal in a way, right. So that people don’t leave, that people come here, kids, family, that they can enjoy the, the aspects of eating and maybe going out to outside and just hanging out.

Brooke Massey 0:11:12

Yeah, I mean, I live in town and find, I mean, we came all the way up here for Bunny hop for Easter and, you know, I don’t have a place directly close to me, you know, that’s like this to where I can take my toddler and husband and we can dine and eat and like run around. And so that’s really what that plaza will be the anchor of the property for. Not only just events, but just the daily, you know, someone who wants to read a book in the green space or, you know, bring their lunch out there.

Rico Figliolini 0:11:40

So across the street we have town center, which is Petri Corners town center. A little different. I mean, they do concerts out there. Five, 6000 people may show up for a cover band. So it’s only been cover bands. Actually. They’re going to start with Taylor Swift as their first sometime in May and that’s going to blow it out. But, but those people definitely will be here, I’m sure to. Do you want to check out the restaurants and eat here? I know that you all do. I think it’s Thursday night. It’s music night. Yes. Tell us how that works.

Brooke Massey 0:12:13

So our marketing team and events, they do a phenomenal job with our senior supporting our events here. Coming up, we have ladies night out next week, which is the 25th, and that’s fine. They do a pop up market. You’ve got flower carts. Retailers do promotions, champagne. It’s always good an excuse to get your friends together to come out and not only just shop, but spend time together. And then we start our signature events in May and those run from May to October. And those are weekly events like the little peaches for the small kids. As well as forum fit. We’ll be doing it on the north Plaza for now, but once the large South Plaza opens, it’ll give us an opportunity to host the larger events and really use it.

Rico Figliolini 0:12:56

Interestingly enough, too, there’s the bakery, Julia’s bakery, premier pastries and bakers.

Brooke Massey 0:13:03

Yes, they are a true italian bakery. They will be starting baking from scratch at 04:00 a.m.?

Rico Figliolini 0:13:08

Really?

Brooke Massey 0:13:08

Yeah.

Rico Figliolini 0:13:09

Okay. So I’m an italian heritage. I’m going to be checking it out because I want to. It’s premiere, so we’ll see. Hopefully it’ll be good. Genuine stuff at four in the morning.

Brooke Massey 0:13:19

Yeah, they start baking at 04:00 a.m.

Rico Figliolini 0:13:21

They’re beating out Dunkin donuts.

Brooke Massey 0:13:23

I can’t wait. I was just picking in earlier today. It’s a beautiful build, all that they’ve done.

Rico Figliolini 0:13:28

Yeah, they keep sharing it on instagram and I keep tagging, sharing it on ours as well. But that’s one place. Then you have Pesci restaurant. You have the Nando’s that’s coming in. You also have a couple of empty spots like Mambo’s, what used to be Mambo’s restaurant a long time ago.

Brooke Massey 0:13:46

Anything without being able. I wish I could give you more, but we do have active leases going on that space, the mambo space, and then the California pizza kitchen space as well.

Rico Figliolini 0:14:01

Wow.

Brooke Massey 0:14:01

And then I only really have one small space left. That would really be what we call kind of for a fast casual, somewhere in the health kind of category, which is over kind of on that. Chopped pilates, healthy, wealthy. Yeah, we call it wellness way on this way.

Rico Figliolini 0:14:20

There you go.

Brooke Massey 0:14:21

And so, yeah, I don’t have a whole lot of restaurants remaining. And as far as, you know, what’s to come? I will say we very carefully merchandise our retail mix and we always want to make sure that we are providing an offering that’s not already in the market. And so, you know, I kind of mentioned some sushi earlier, maybe some Persian. I think it’s some. All of the items would be something that I think the community would welcome.

Rico Figliolini 0:14:49

You know what I like, too? I think the forum has quite a few pop up stores that come in and out testing the products. How do you arrive at, like, doing that?

Brooke Massey 0:15:00

And that’s one of the ways kind of going back to, like, what works here. Right. And so when we, we have a combination of when tenants, you know, reach out to us, I tend to unfortunately say no more than yes because we again kind of very carefully curate the mix. But if I come across a tenant that I think, like, you know what I would like to see, like, how would the market support this? And it’s kind of brand aligned with us. We have a specialty leasing department and team, and so they handle all of our pop up tenants. And, you know, they also are out looking and searching for tenants that they think would be a good fit here. And it’s a way for kind of a win win. You know, you’re able to and see how a tenant does here, and they can also test the market, and it’s.

Rico Figliolini 0:15:45

Low capital, and you get to vary the mix on a quick time basis so it’s not stale.

Brooke Massey 0:15:54

You don’t want vacancy. To your point, we had tons of vacancy right when we first acquired the property. And it feels very different when you walk property and you have open storefronts, whether it’s really something you want to shop at or not, it still feels better to have that energy.

Rico Figliolini 0:16:09

I mean, when you have energy, I was going to say, when you have that energy, it’s a whole different field to replace. And so once the. The buildout’s done, to a degree, I mean, the next step would be, I think it’s the multifamily. Yes. And any idea when that. Because that’ll change some of that mix of retail.

Brooke Massey 0:16:26

It will. And so part of that is, you know, we have some plans in place that would kind of relocate some of the larger tenants on our boulevard here for positive impact. And multifamily will kind of run along Peachtree Parkway and wrap kind of down towards the current barns. It’s 381 units that we’ve been approved is, you know, for. I’m not sure what we’ll actually end up with, but we don’t have a start date yet. It will be. Right now it’s looking more of like a 2025 start, but they’re underway, withdrawings and all of the stuff that the team works on.

Rico Figliolini 0:17:06

Right, right. And I think the other side of that was a boutique hotel. That probably would be about the same time it would be. Yes.

Brooke Massey 0:17:12

So we’ve been approved for zoning of a hotel across the pad, and we would be looking to start that at the same time. Right. You don’t want construction being drug on for, you know, endless amount of time. So we would like to try to condense that and do the hotel and the multifamily at the same time.

Rico Figliolini 0:17:29

So you’re enjoying the things you do. Do you see yourself moving out here at some point? Are you good in town?

Brooke Massey 0:17:35

You know, my husband and I have had these conversations even when we came out here for the bunny hop. There’s lots of things I love about living in town, but I do love the feel of Peachtree Corners specifically. So, yeah, who knows? It would be fun to be able to have this in my backyard. We’ll see.

Rico Figliolini 0:17:53

All right, well, we’ve been talking to Brooke Massey, leasing director, or director of leasing. I appreciate you working through, we had technical difficulties at one point, but I appreciate you working through that. Yeah, no, I appreciate you doing this. I mean, we get to know a lot of what’s going on, so we.

Brooke Massey 0:18:10

Have a lot going on.

Rico Figliolini 0:18:11

Yeah. We’re going to try this again at another point to talk further down the line of new stores coming in. But check the website out, living in peacetrickworners.com dot. Also go to the forums website, which.

Brooke Massey 0:18:23

Is the, I’m embarrassed to say, I don’t know my address.

Rico Figliolini 0:18:28

The forumatpeachtreecorners.com there you go. So google it and you’ll be fine, too. But thank you all for being with us. Thank you, Brooke.

Brooke Massey 0:18:36

Thank you.

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