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The Forum Groundbreaking Marks the Beginning of its Official Redevelopment [PHOTOS]

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Mother Nature couldn’t decide between rain or warm temperatures for the groundbreaking ceremony on Thursday, April 27, at The Forum, so there was a little of both. But that didn’t dampen enthusiasm for the dedication of a memorial bench in memory of Peachtree Corners First Lady Debbie Mason. Surrounded by her favorite flowers, the area is to remind patrons of the love Mason had for her community.

The Forum
A rendering of the area that will be changed and where the groundbreaking took place.

That same evening, there was a formal groundbreaking for the changes coming to make the massive retail space more of a gathering place for friends and families and a town center for the decade-old municipality.

The groundbreaking above included left to right, Joe Sawyer, Phil Sadd, Weare Gratwick, Managing Partner of North American Partners Tim Perry, Mayor Mike Mason, Councilmember Eric Christ, City Manager Brian Johnson and Councilmember Alex Wright. (Photo by Tracey Rice)
May Mike Mason stands by the memorial bench in memory of his wife, Peachtree Corners First, Lady Debbie Mason. (Photo by Bruce Johnson)

A full feature article will be coming soon online and in our June/July issue of Peachtree Corners Magazine.

Photos by Tracey Rice and Bruce Johnson

Additional photos below by Bruce Johnson

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Retail and Shopping

Cappai Designs Opens Pop-up Boutique at The Forum

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Home good items in luxury pop up shop

Just in time for the holiday shopping season, Cappai Designs has opened their latest pop-up shop at The Forum in Peachtree Corners. Known for their craftsmanship, the high-end boutique specializes in home goods, special keepsakes and personalized one-of-a-kind gifts.

“Each item is handmade with care, blending functionality with aesthetic appeal,” the Cappai team shared through a recent press release.

Founded locally in 2018 by owner, Sandie Cappai, the company quickly grew from an at-home start-up to a flourishing business. Today, Cappai’s luxury products are featured in over 300 upscale retail shops in addition to their own pop-ups and online presence.

Cutting boards and other items in a home goods store
photo courtesy of Cappai Designs

The new space

The new 3,900-square-foot space in Peachtree Corners showcases some of Cappai Designs’ most popular items. It also features a variety of new decorative pieces. Elegant drinkware, porcelain trays and bowls, charcuterie boards and Bougie de Luxe candles are just a few of the products shoppers will find in the cozy storefront.

Cappai Designs signed a six-month license agreement with The Forum. Their Peachtree Corners location opened in early September next to Kendra Scott near The Plaza. A second pop-up is slated to return to the shops at Avalon in Alpharetta later this month.

Items in a home goods pop up shop
photo courtesy of Cappai Designs

The details

Cappai Designs at The Forum hours: Monday–Friday 10:00 a.m. to 5:00 p.m.; Saturday 10:00 a.m. to 6:00 p.m.; and Sunday 12:00 to 5:00 p.m.

For more information, visit cappaidesigns.com.

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Retail and Shopping

The Forum reveals new businesses, guest amenities at carnival-themed soiree

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Seven new food and retail businesses have been announced for The Forum in Peachtree Corners

The Forum reveals new businesses, guest amenities at carnival-themed soiree

By Arlinda Smith Broady

Ever since North American Properties(NAP) purchased The Forum, a Peachtree Corners retail destination that had suffered during the COVID-19 pandemic, it has delivered on its promise to make the outdoor mall a lifestyle destination. 

The next phase of that plan was showcased Thursday, Aug. 8, as NAP and Nuveen Real Estate (Nuveen) hosted a community celebration unveiling The Forum Peachtree Corners’ newest amenities and announcing the arrival of new businesses.

If that weren’t already cause for celebration, the ticketed event, Celebrate The Forum, raised nearly $7,000 for Neighborhood Cooperative Ministries, a local nonprofit dedicated to providing emergency assistance to families in need.

Highlights included the property’s new central focal point: a 6,650-square-foot turfed plaza, complete with a raised performance stage, a 17-foot by 10-foot LED screen, soft seating and tables and an optional valet service area. 

Now that it’s completed, The Plaza is designed to be The Forum’s main area for the more than 100 events held onsite annually. According to NAP management, visitors can enjoy the open-air greenspace to lounge and mingle with neighbors when it’s not in use. 

A new breezeway with public restrooms (located at the base of the office building near Pottery Barn) was also revealed, creating a more pedestrian-friendly throughway between the parking lot behind the building and the heartbeat of the property.

“[The] celebration was the culmination of many team members’ hard work and the beginning of something really special for the Peachtree Corners community,” said Charlotte Hinton, The Forum’s marketing manager. “We love this city and are ecstatic about introducing a larger, top-notch space for enjoying events and making memories together.”

Although guests received a sneak peek at the new restaurant coming to the space, the official ribbon-cutting took place Friday, Aug. 9, with Peachtree Corners Mayor Mike Mason and several members of the Peachtree Corners City Council on hand, including Weare Gratwick, Phil Sadd, Alex Wright, Joe Sawyer, Eric Christ, and Ora B. Douglass.

Sushi concept Sei Ryu will occupy the standalone jewel box situated in The Plaza.

After gaining 15 years of experience at chef-driven restaurants in Las Vegas and Boston, and locally at MF Bar Avalon and Sushi Mito, Chef Ranno Wuyan has decided to fully demonstrate his understanding and passion for sushi by opening a concept of his own, according to the release. 

Sei Ryu, a high-end Japanese restaurant specializing in appetizers and sushi – including omakase service, available by reservation only – will feature a Zen-like atmosphere with four distinct dining areas: a cocktail bar, a sushi bar, an indoor dining room, and rooftop patio overlooking The Plaza. 

More food, beverage choices

According to the news release, Chef Ranno adheres to the Japanese concept of Ichigo ichie, meaning to cherish each encounter as it may be a once-in-a-lifetime opportunity. His menu will include items such as teppanyaki, premium A5 wagyu, bluefin tuna, seasonal offerings, and vegetarian and gluten-free options. 

All food will be prepared using top-quality ingredients sourced globally, with a particular emphasis on seafood from Toyosu Market in Tokyo, one of the largest fish markets in the world. 

The team also plans to regularly host activities like tuna-cutting shows and sake tastings to enhance the guest experience.

Sei Ryu will serve lunch and dinner. Chef Ranno and his business partner Tai Nguyen aim to open the restaurant by the Chinese New Year in late January 2025. Erica Nguyen with eXp Commercial represented Chef Ranno in the lease transaction.

But wait, there’s more.

According to NAP, Golestan, a new and innovative restaurant from the Naraghi family and Jamshad Jaamy Zarnegar, will also join The Forum’s food and beverage lineup. It embraces the rich traditions of Persian hospitality. 

Golestan, a famous collection of prose and stories from influential 15th-century poet Saadi Shirazi, translates to “flower or rose garden.” Playing off this theme, the restaurant will draw inspiration from ancient Persian architecture and culture in its overall design, creating a casual fine dining ambiance that feels timeless and contemporary. 

Located in the former California Pizza Kitchen, the team plans to transform the 5,175-square-foot space into a trendy, welcoming environment where diners can visit multiple times a week and have a fresh experience every time. 

An open kitchen will allow guests to witness the artistry behind traditional Persian fare, with a special emphasis on high-quality ingredients and a sophisticated presentation of each signature dish. The new establishment also plans to offer an international wine program, carefully curated by Zarnegar to complement the flavorful menu.

New retail, personal services additions 

In addition, NAP has signed new leases with several other brands, including national fashion retailer J.Crew Factory (opening in October)and beauty and personal care studio LaserAway. Sandie Cappai, owner of local home goods store Cappai Designs, has also signed a six-month license agreement to open a pop-up at The Forum in September. Cappai has operated multiple successful pop-ups at Avalon since 2020.

 “We’re aiming to strike the right balance of both familiar and new brands as we continue re-merchandising The Forum into Downtown Peachtree Corners’ go-to spot for shopping, dining, and all the little moments in between,” said Brooke Massey, NAP director of leasing in a written statement.  “It’s exciting to feel that energetic buzz throughout the property, and we have even more on the horizon.” 

Since taking over leasing responsibilities at The Forum in March 2022, NAP has signed 38 deals with new and existing tenants, including still-to-come Nando’s Peri-Peri, Politan Row at The Forum, Sucré, and The NOW Massage.

Information: https://theforumpeachtree.com/

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Business

BRACK: Peachtree Corners to lose Peterbrooke Chocolatier

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Scottt Gottuso and Geoffrey Wilson.
Scottt Gottuso and Geoffrey Wilson. Photo provided.

Peachtree Corners will soon lose one of its most iconic, popular and tasty businesses.

Peterbrooke Chocolatier, run by Geoffrey Wilson and Scott Gottuso, has been told by Peachtree Forum landlords, North American Properties and Nuveen Real Estate, that its lease will not be renewed. The last day of business will be July 25.

Meanwhile, Peachtree Forum is getting several new stores. They include Kendra Scott, Sucre, and The NOW Massage. Previously announced were Alloy Personal Training, Cookie Fix, Gallery Anderson Smith, Giulia, Lovesac, Nando’s Peri-Peri and Stretchlab. Wilson adds: “We are not in their big picture.”

Wilson has operated Peterbrooke at the Peachtree Forum for 14 years and Gottuso has been there nine years. They have made the chocolatier profitable and doubled sales. Wilson says: “We turned it around through community involvement and made relationships. We worked with the schools, gave donations, did a lot in the community, and made a difference. We produce most everything we sell in the shop, so it’s labor intensive. We make European-style chocolate treats from scratch from the very best ingredients, package it, make gift baskets, and also sell a lot of gelato.”

Key items include truffles, hand-made caramels, cherry cordials, chocolate-covered cookies and pretzels and strawberries hand-dipped in their own blend of chocolates. (They are all good!) One of Wilson’s and Gottuso’s most iconic products is chocolate popcorn. Once you try it, regular popcorn is tasteless. “We sell a lot of it.” Wilson adds: “Gelato sales have carried us in the summertime, since there are not many chocolate holidays in the summer.”

Peterbrooke now has five employees, and would like to have 10, but it is difficult to hire people with the skills in chocolatiering. A key part of its business is corporate companies, such as Delta Air Lines and Capital Insight. The Peachtree Corners’ Peterbrooke has corporate customers as far away as Cleveland, Ohio.

The operators were surprised when the Forum owners did not renew its five year lease. “The big decisions were made in Charlotte or Cincinnati, not locally,” Wilson feels. “We were no longer in their big picture. They want new and glitzy, shiny, fancy and trendy.”

The operators plan to start their own chocolate company, to be called “Scoffrey,” and initially sell online, plus have pop-up locations during holidays, and possibly have a booth in other merchants’ stores on occasions.

“Whatever we do would look different. We might rent a space somewhere close by so that people can still have the good chocolate experience with us, but we won’t have a regular audience walking by.”

Another element: the price of chocolate futures has spiked this year, with a bad crop production year. Wilson says: “That is key to our business and a huge cost increase. That doesn’t help.”

Wilson adds that the forced closing of the Peterbrooke location “is something like the death of a friend. But you go to the funeral and to the wake, and in six months or a year, It won’t be so bad.”

Have a comment?  Send to: elliott@elliottbrack

Written by Elliott Brack

This material is presented with permission from Elliott Brack’s GwinnettForum, an online site published Tuesdays and Fridays. To become better informed about Gwinnett, subscribe (at no cost) at GwinnettForum

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