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Land Use Meeting to Reveal Plans for the Forum



The Forum on Peachtree Parkway

The United Peachtree Corners Civic Association is hosting a town hall to give residents, stakeholders a first glimpse at what will become of large retail center.

The news in March that The Forum on Peachtree Parkway had new ownership intrigued residents and stakeholders in Peachtree Corners. Although the massive retail/commercial structure had seen better days, it is still a destination in the decade-old city that is currently experiencing massive growth.

As one of the most desired areas of metro Atlanta, North American Properties had added to its portfolio of successful high-end mixed-used developments. But inquiring minds have been speculating on what the future holds for what could become Peachtree Corners central business district.

The wait will soon be over.

A first glimpse at the plans will be available when the United Peachtree Corners Civic Association hosts a town hall land use meeting 7 to 9 p.m. May 18 at Christ the King Lutheran Church, 5575 Peachtree Parkway.

“At The Forum, we see an opportunity to breathe new life into an overlooked property that’s still relevant enough to remain beloved by the community. This project is a perfect example of the types of investments we’re looking to make as part of our overall value-add strategy,” said Tim Perry, NAP managing partner said shortly after the sale. “We actively seek the best, most under-appreciated and undervalued developments in prime locations that still have purpose in their communities but need some second-gen love. With each property, we aim to position or restore them as the crown jewels of their respective markets.”

NAP has been responsible for Avalon in Alpharetta, both Atlantic Station and Colony Square in Midtown, and Avenue East Cobb in Marietta. Representatives from NAP will be on hand at the town hall to discuss their vision for The Forum and take questions from residents.

“The city of Peachtree Corners was actually built out of the United Peachtree Corners Civic Association,” said UPCCA President Matt Lombardi. “Before Peachtree Corners was a city, UPCCA saw the need for the city and carefully worked to form it.”

Now UPCCA partners with the city on many endeavors to ensure residents are informed and to advocate for what’s best for the city and those who live and work there, Lombardi added.

“With this being a focal point for Peachtree Corners, it will get a lot of attention and it’s important to provide a platform for residents to give feedback on what’s planned,” said Lombardi.

He pointed out that as the years went by, the previous management wasn’t as aggressive about retaining tenants and hosting community events.

When it first came to Peachtree Corners, the Glow Run utilized The Forum as its beginning and ending point. But as years went by, management was frustrated that event-goers were taking up parking spaces.

“When I spoke to Tim Perry, one of the first things he mentioned was bringing back the Glow Run,” said Lombardi.

He added that’s perhaps a good sign that NAP wants to be a partner and not just a landlord.

There will be a team of representatives from North American Properties who will discuss the company’s vision for the shopping center. They will bring renderings of proposed developments to the property and design samples of other changes that may come.

Arlinda Smith Broady is part of the Boomerang Generation of Blacks that moved back to the South after their ancestors moved North. With approximately three decades of journalism experience (she doesn't look it), she's worked in tiny, minority-based newsrooms to major metropolitans. At every endeavor she brings professionalism, passion, pluck, and the desire to spread the news to the people.

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PCBA Awards $500 to Furkids at March Networking Event



Left to right, Monte McDowell PCBA Outreach; Donna Linden PCBA Board; Allison Reinert PCBA Board; Samantha Shelton Furkids; Lisa Proctor PCBA Board: Audrey Boyce PCBA Outreach, Matt Bettis PCBA Outreach (Photography by Richard Phillips)

The Peachtree Corners Business Association (PCBA) March Business After Hours Event was action packed with opportunities for business networking at Anderby Brewing. Everyone enjoyed new cocktails and specialty beers while enjoying dinner from Latin Fresh as well as axe throwing from Moving Target ATL NE.

The PCBA also presented a check of $500 to Furkids in support of their efforts to care for animals while helping to find their forever homes.

“The PCBA is proud to donate a check for $500 to Samantha Shelton, CEO of Furkids in support of their efforts to rescue homeless animals, provide them with the best medical care and nurturing environment while working to find them a forever home,” said Lisa Proctor, PCBA President.

“Our Outreach Committee and Board are impressed with Furkids’ commitment to provide care and restoration for these special animals at their no kill shelters. With the PCBA’s continuous commitment to supporting our community in a meaningful way, we are excited to be a small part of their efforts,” she added.

Headquartered in Georgia, Furkids is a nonprofit charitable organization that operates the largest cage-free, no-kill shelter in the Southeast for rescued cats, and Sadie’s Place, a no-kill shelter for dogs. Furkids also operates one of the only facilities in the Southeast dedicated to the care of FIV positive cats.

Furkids has rescued and altered more than 55,000 animals since its founding in 2002. Approximately 1,000 animals are in the Furkids program today, in the Furkids shelters, 10 PetSmart and Petco adoption centers, and more than 400 foster homes in the Atlanta area.

Funds for the PCBA Community Outreach program are raised throughout the year from PCBA membership, sponsorship and the annual charity event. Donations and scholarships are awarded at monthly events so members can learn more about these organizations.

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Shadow-Soft Joins Curiosity Lab as Startup Program Partner 



Shadow Soft Logo

Peachtree Corners announced that Shadow-Soft has joined Curiosity Lab as a Startup Program partner, providing additional resources for startups in the lab’s incubation program. Shadow-Soft specializes in helping companies modernize their infrastructure and applications with containers, Kubernetes, and the cloud for scale, speed, and cost.

“As an Atlanta technology leader, we are always looking to support companies as they grow and scale. We use proven methodologies to make sure people know where to start, identify a clear path forward and understand what open-source tools to use so they can start small, think big, and act fast,” said Shadow-Soft Vice President Nick Marcarelli.

“This aligns perfectly with companies at Curiosity Lab as they begin to grow their businesses. At times it can be overwhelming for growing companies to build a stable, reliable, and secure environment. We can provide the architectural insights and engineering knowledge necessary to scale with ease,” he explained.

Shadow-Soft is offering free 30 and 60-minute consultations with their team of experts to aid Curiosity Lab startup leaders in three separate areas: creating a technology blueprint to bring ideas to life, building rapid software development prototypes, and constructing a technology infrastructure to scale on demand.

“Adding Shadow-Soft to the Curiosity Lab adds an immensely valuable tool to offer our startups – complementing the opportunity they have to collaborate with some of the top technology brands in the world,” said Curiosity Lab Executive Director Brandon Branham.

“One of the largest challenges startups face is scaling rapidly. When the time comes, startups will often need executive guidance when it comes to scaling their company correctly, quickly, and in an affordable way. Shadow-Soft will be able to coach our startups from the beginning of their journey to their peak growth to ensure they have long-term success.”

For more about Curiosity Lab’s startup programs and Shadow-Soft’s startup program offerings, visit curiositylabptc.com/startups/.

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PCBA Donates to WellSpring Living



Pictured: Matt Bettis PCBA Outreach; Audrey Boyce PCBA Outreach; Suzanna Martinez PCBA Outreach; jeAnne Jeter Wellspring Living; Lisa Proctor PCBA Board; Allison Reinert PCBA Board; Michael Pugh PCBA Board; Toby Anderson PCBA Board

The Peachtree Corners Business Association awarded a check for $500 to Wellspring Living at their February 2023 Business After Hours Speaker Series Event!

The mission of Wellspring Living includes transforming the lives of those at risk or victimized by sexual exploitation. Wellspring Living provides community-based and residential services as well as partners with a wide range of human service organizations to ensure that each victim’s needs are met.  Programs include residential programs, community programs, and graduate services.  Wellspring Treasures (one located in Duluth) is not just a source of revenue but a hub for communities to engage with our work and be a part of the solution to help restore lives.

“The PCBA is proud to donate a check for $500 to Wellspring Living in support of their efforts to save lives at risk or victimized by sexual exploitation.  Our Outreach Committee and Board are impressed with the extent of the Wellspring Living programs and resources available in our community.  With the PCBA’s continuous commitment to supporting our community in a meaningful way, we are excited to be a part of the success of their survivors”, says Lisa Proctor, PCBA President. 

Funds for the PCBA Community Outreach program are raised throughout the year from PCBA membership, sponsorship, and our annual charity event.  Donations and scholarships are awarded at their monthly events, so the members have the opportunity to learn more about these organizations.

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