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Premier Racquet Sports: A Holistic Approach to Tennis Pro Shops

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Claude Badowski behind a racket stringer

Calling all racquet sport lovers! Premier Racquet Sports, a tennis pro shop, recently opened on March 15 in Peachtree Corners off Spalding Drive.

This is Premier Racquet Sports’ second location in Atlanta, the other being in Dunwoody. However, this pro shop brings something unique and special to the competition wherever it lands. 

Founded by Corey Matney, with partners Claude Badowski and Bobby McMahan, Premier Racquet Sports is a shop with an emphasis on a community-driven approach to the racquet sports industry. 

In an industry where it can be overwhelming and daunting to adventure into the realm of pro shops, Premier Racquet Sports aims to break the status quo by making tennis available to all. 

“Our goal is anyone who comes in, whether you’ve never played tennis before, never played pickleball before, or you are basically a professional, you will have time spent with you explaining what’s the best kind of choice for you,” said Badowski. “Learning about customers as a person and trying to really build a relationship makes it so that we can help people long term rather than just transact with them.” 

Some of the many pickleball paddles and tennis rackets offered in
store
Some of the many pickleball paddles and tennis rackets offered in store

More than a business

Matney began stringing rackets in high school to be able to afford tennis lessons and eventually went into college playing Division I tennis. Not only did a passion for the sport drive him to create Premier Racquet Sports, Matney also found an intense need for a friendly business based in the racquet industry. 

“…to be able to offer the community high-level technical services and be able to have everyone feel like they’re getting the same treatment that a professional tennis player would when they come into a tennis shop, and meet their needs,” said Matney. 

As a long-term tennis player, Matney found that service at pro shops could feel impersonal, furthering his drive to create a pro shop that was more than just a shop. 

One way the shop has accomplished this objective is through occasions such as demo days, events where the shop will demo rackets and bags while also running free tennis drills.   

“It’s a great chance for people to talk to us about what’s the best racket for them and what’s the best string for them to hit with it,” said Badowski. “They get to feel the difference, because there’s hundreds of rackets out there and thousands of string and string combinations. It’s very rare for people to be able to try them all and get instant feedback …they can feel the difference.”

Additionally, Premier Racquet Sports will have their next demo day on July 14. This event will feature all Wilson products as well as Wilson’s new racket called the Shift. 

Group of people smiling for picture
Community members celebrate the grand opening of Premier Racquet Sports in March

In-store action

However, this level of care and concern extends beyond their demo days. By walking into Premier Racquet Sports, customers are making their choice of supporting a business that keeps their clients in high regards.

“All of us enjoy being able to help players explore and go down the pathway of finding the right equipment for them,” said Matney. “This is mostly stringing, but also rackets, shoes or any portion of the necessary tennis items; just being able to have that connection to the player and have them know that we are a sounding base for their questions and will help them find what they need.”

Premier Racquet Sports prides itself on its collection of all things tennis. Within their store, they carry all major brands, rackets, shoes, grips and over 250 varieties of string. They claim to be able to have anything a player may desire shipped to their store within two days, too. 

Welcome Premier Racquet Sports to the Peachtree Corners community by stopping by, whether you are a tennis expert or a novice.

Learn more about Premier Racquet Sports here.

Zoey Schlueter is a senior who attends Greater Atlanta Christian School and has lived in Peachtree Corners her whole life. She enjoys written journalism inside and outside of school and plans on pursuing journalism in college.

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Lisa Anders Promoted to Chief Operating Officer of Explore Gwinnett

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Professional headshot of a brown-haired woman wearing a blue top

Explore Gwinnett, the destination marketing organization for Gwinnett County, has announced the promotion of Lisa Anders from executive director to chief operating officer (COO). Since joining the organization in 1996, Anders has demonstrated outstanding leadership and has established a track record of developing partnerships essential to leading and expanding the evolving destination marketing organization. The creation and oversight of both the Gwinnett Film Commission and Gwinnett Creativity Fund are just two of her achievements.

“I am honored to step into the role of chief operating officer at Explore Gwinnett,” said Anders. “Over the past 13 years as executive director, I have had the privilege of witnessing remarkable growth for our destination. I am eager to enter this new chapter, and I’m looking forward to continuing to see how we expand.”

As COO, Anders will take on the additional responsibility of overseeing the Gwinnett Sports Commission. This division is dedicated to driving economic development through sports, managing a variety of events for youth, collegiate, amateur and professional athletic organizations. Ander’s innovative approach and extensive network of local and national connections will further support the commission’s overall mission to establish Gwinnett County as a premier sports destination.

“The Gwinnett Sports Commission team has excelled in attracting and managing a diverse array of sporting events over the past several years,” Anders added. “I look forward to working closely with this talented team to support their ongoing efforts and foster economic development for our community.”

For more information, visit exploregwinnett.org.

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Peachtree Corners Resident Receives Entrepreneurial Spirit Award

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man in black shirt, arms crossed in front of him, looking at camera

Leroy Hite, founder of Cutting Edge Firewood, was honored with the Distinguished Alumni Award from Berry College in August

Berry College recently awarded its annual Distinguished Alumni Award for Entrepreneurial Spirit to Leroy Hite, founder of Cutting Edge Firewood (and Berry College graduate, class of 2008). The annual award recognizes and honors alumni who have demonstrated a range of positive entrepreneurial skills — including a commitment to turning a dream into a reality, the vision to create an enterprise, the courage to assume risks and the ability to make changes and take advantage of new opportunities. 

“This award holds a special place in my heart, maybe more than any other I’ve ever received,” said Hite. “Being recognized by my alma mater is incredibly meaningful to me. 
My entrepreneurial journey began at Berry College. It’s where that initial spark was ignited, and honestly, I’m not sure I’d be where I am today without it. Berry nurtured my curiosity, drive and resilience — the key ingredients to entrepreneurship.”

Innovative entrepreneurship

Berry College professor and leader of the school’s Entrepreneurship Program, Dr. Paula Englis, said that Hite took every class she offered. And when those ran out, he did directed studies with her.

man in cap sitting in front of a fireplace
photo courtesy of The PR Studio and Cooper & Co. Photography

“He always knew he wanted to run his own business, and the growth and success of his firewood enterprise has been a wonder to watch,” she said.

Hite was nominated by Berry alumni Alison Ritter, class of 1994. Georgia Governor Brian Kemp also supported Hite’s nomination.

“As a small business owner myself, I have strong appreciation for and recognize the perseverance it takes to build a business from the ground up,” said Kemp. “Leroy’s innovative approach to the firewood industry, focusing on product quality and customer service, mirrors the entrepreneurial spirit that has long driven Georgia’s economic success.” 

man standing next to firewood delivery truck
Photo courtesy of The PR Studio and Cooper & Co. Photography

The company

When Hite founded Cutting Edge Firewood in 2013, he created the world’s first luxury firewood and cooking wood company. He reinvented everything about the firewood industry, from how firewood is dried and stored to how it’s packaged, shipped and delivered. When the company began, it was just Leroy with a one truck and a trailer. Now Cutting Edge Firewood employs 40, stocks enough inventory to fill its 40,000-square-foot Peachtree Corners warehouse and ships wood to all 50 states. 

The wide variety of wood from Cutting Edge undergoes a special drying process to ensure that it’s free from unwanted pests, mold or fungus and provides an unmatched clean and bright burn with pleasant aroma. Their focus on process and the use of hardwoods such as oak, hickory, cherry, apple, pecan and maple ensures their customers receive the highest quality firewood, cooking wood and pizza wood possible.

For more information about Cutting Edge Firewood, visit cuttingedgefirewood.com.

To learn more about the Entrepreneurship Program at Berry College, visit berry.edu/academics/majors/entrepreneurship.

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Cornerstone Christian Academy Named One of Atlanta’s Top Workplaces 2024

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image with Cornerstone Christian Academy logo and Top Work Places 2024 banner

Cornerstone Christian Academy was recently awarded a Top Workplaces 2024 honor by The Atlanta Journal-Constitution. Recipients of this annual award are chosen solely from employee feedback gathered through a third-party survey administered by Energage, LLC. The anonymous survey uniquely measures multiple culture drivers that are critical to the success of any organization, including alignment, execution and connection.

In addition to their place on the 2024 list, Cornerstone was also ranked number one among small businesses and won a special award for company “Communication.”

Three people on stage in front of an audience at an awards show honoring the #1 small business winner 2024

“We were extremely humbled to hear that we were not only named on the list, but ranked first among small companies,” shared Colin Creel, headmaster at Cornerstone. “I am very thankful our staff has received this public validation of the amazing work that occurs here at Cornerstone. Our staff deserves all of the accolades they are receiving; Cornerstone is a very special place because of them.”

2024 marks the 14th year the AJC has recognized metro Atlanta businesses with the Top Workplaces award. And it’s the third time that Cornerstone has been named to the top spot in their category. This year’s recipients were selected from over 9,000 nominated companies and honored at an awards ceremony held at the Georgia Aquarium on August 14.

For more information about Cornerstone Christian Academy, visit cornerstonecougars.org.

To learn more about Top Workplaces, visit topworkplaces.com.

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