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New Start Entrepreneurship Winners Awarded Start Up Money

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Two women receiving entrepreneurship awards

The Gwinnett County Public Library, through its foundation, awarded a total of $3,000 to two recent graduates of the New Start Entrepreneurship Incubator program.

The New Start Entrepreneurship Incubator (NSEI) provides business education for formerly incarcerated individuals through in-person classes, online coursework and a robust network of mentors and community partners. NSEI is specifically geared towards the reentry population, which, in Georgia, is disproportionately minority populations and people of color.

The program’s culmination occurs at Launchpad, an event where the budding entrepreneurs pitch their businesses to community business leaders. They are judged on several criteria, and the strongest pitches win.

Award Recipients

Johanna Ortiz, CEO and founder of America’s Choice Roofing was awarded the $2,000 Outstanding Business Pitch, First Place honor.

After working for a roofing company and becoming the top sales rep within a year, Johanna started noticing things she thought should be done differently. With a small amount of funding and a big passion, she started America’s Choice Roofing in December of 2023.

Johanna says her inspiration is her mother, who brought them to the United States when Johanna was very young. They arrived with nothing more than a suitcase and a blanket, but her mother worked incredibly hard to make sure they never went to bed hungry. Johanna says the best lesson her mother taught her is that if you put in the effort, nothing is impossible.

Juliette Sims-Owens, founder of CleverGirl Virtual Assistant Service was awarded the $1,000 Outstanding Business Pitch, Second Place honor.

Juliette worked in administrative support for more than 25 years, before deciding to start her own company. With a passion for organization and efficiency, she helps businesses streamline their operations and achieve their goals. CleverGirl Virtual Assistant Service offers project-based work solutions tailored to the unique needs of the gig economy.

As the demand for freelance and subcontract work continues to grow, so does the need for support for those providing it. CleverGirl provides scheduling and calendar management, precise data entry, transcription, crafted communication, website content oversight and email handling.

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Business

PCBA Celebrates Fifth Third’s New Location with Ribbon Cutting

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Group of people in front of a Fifth Third Bank location for a ribbon cutting

The Peachtree Corners Business Association (PCBA) celebrated the opening of Fifth Third Bank’s new branch in Peachtree Corners with a ribbon cutting on February 20.

Located at 3210 Holcomb Bridge Road, the new location features lobby and drive-thru hours, regular banking, investment services, loans and more.

“We are growing [and] proud to open up our new financial center at Peachtree Corners,” said Randy Koporc, EVP, regional president GA/AL Fifth Third Bank. “Congratulations to Financial Center Manager Jasmine Youngblood and her team, Retail Executive Dewayne King and all involved in getting us to this day.”

People in front of a new Fifth Third Bank location celebrating with a ribbon cutting and balloons
photo credit: Keri Zampano; courtesy of Peachtree Corners Business Association

“Thank you, Lisa Proctor of the Peachtree Corners Business Association, for helping us celebrate at our ribbon cutting,” Koporc continued.

Fifth Third plans to build more than 60 financial centers in Georgia and Alabama over the next five years and looks forward to strengthening the communities that they join.

“We love welcoming new businesses into Peachtree Corners,” said Lisa Proctor, president of the Peachtree Corners Business Association. “Fifth Third Bank will be a great addition to our banking community. We can’t wait to watch them grow.”

About Peachtree Corners Business Association

The Peachtree Corners Business Association (PCBA) is a business membership organization that focuses on innovative approaches, programs, shared resources, community outreach and opportunities for member businesses and professionals to connect, develop, grow, and prosper.

The PCBA is made up of businesses of all sizes and types who want to expand their reach and grow their business within Peachtree Corners and the greater metro-Atlanta area.

For more information call 678-969-3385, email membership@peachtreeba.com or visit peachtreecornersba.com.

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Business

Sequel Coffee Debuts in PTC Summer 2025

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Rendering of a three story building with outdoor cafe tables and umbrellas along the side of it.

Sequel Coffee Co., a new specialty coffee brand, is set to open its flagship location in Peachtree Corners in the summer of 2025.

The new coffee shop will open alongside shared workspace provider, Roam, at Town Center and will feature a convenient drive-thru complemented by an inviting in-shop experience.

Premium coffee and locally sourced offerings

Committed to delivering an elevated coffee experience, Sequel Coffee Co. will serve freshly brewed coffee and handcrafted espresso beverages with responsibly sourced beans from Valor, a local metro Atlanta roaster.

Rendering of the interior of a coffee shop, with dark wood and white counters and tables and a sleek, modern design.
Interior rendering courtesy of Sequel Coffee Co.

The food menu will feature a curated selection of locally sourced café favorites and convenient grab-and-go options from local vendors Two Chefs and A Seasonal Affair.

Guests can expect a variety of delicious offerings, including breakfast sandwiches, quiche and freshly baked pastries, as well as yogurt parfaits, homemade granola bars and protein-packed power bites for on-the-go fuel.

In addition, rotating seasonal flavors and limited-time menu items will offer new and exciting food and beverage options throughout the year.

Strengthening community connections in Peachtree Corners

A concept created by Roam, the hospitality-focused work and meeting space, Sequel Coffee Co. is built on the belief that coffee is more than just a morning ritual — it’s a catalyst for creativity, productivity, community and connection.

Rendering of the exterior of a three-story brick and glass building with green space area and outdoor cafe tables.
Image courtesy of Sequel Coffee Co.

Sequel’s tagline, “start your story strong,” reflects its mission to inspire the potential in every day by championing stories, embracing moments and thoughtfully crafting coffee.

Sequel seeks to become an integral part of the Peachtree Corners community by fostering meaningful interactions through hospitality-driven experiences. With a brand philosophy centered on people, purpose and belonging, the company aims to inspire customers through delicious coffee and intentional service.

Bringing Sequel Coffee Co. to you

Ahead of its brick-and-mortar opening this summer, Sequel Coffee Co. is currently serving the community through its mobile coffee cart, offering a full-service espresso bar and trained baristas for offsite events.

Ideal for corporate offices, networking events, school functions and private gatherings, the mobile cart provides an opportunity to enjoy Sequel’s signature coffee experience in any setting — before the shop even opens its doors.

To book Sequel’s mobile coffee cart, visit sequelcoffeeco.com/mobile-coffee-cart.

Career opportunities

Sequel is also currently hiring a Shop Manager to lead daily operations and cultivate an inviting experience for customers. Interested applicants can learn more about the position and apply at sequelcoffeeco.com/shop-manager-job-listing.

Sequel Coffee Co. logo in gold type on dark green background

About Sequel Coffee Co.

Sequel Coffee Co. is dedicated to inspiring potential in every day through thoughtfully crafted coffee and warm hospitality.

Offering handcrafted espresso beverages, freshly brewed coffee and a curated menu of café favorites — along with a convenient drive-thru and cozy café space — Sequel aims to create a welcoming spot for guests to fuel their day and transform the daily coffee routine.

For updates and opening announcements, follow @sequelcoffeeco on Instagram or visit sequelcoffeeco.com.

Night time rendering of the exterior of a three-story brick and glass building with roadway, green space and outdoor cafe tables.
Image courtesy of Sequel Coffee Co.

About Roam

Roam is a comprehensive workplace solution offering co-working memberships, private offices and meeting space for professionals and businesses of sizes.

Opening in Peachtree Corners at 3847 Medlock Bridge Road in summer 2025, Roam provides flexible and inspiring environments to help individuals and teams accomplish their best work. Now leasing private offices and pre-booking meetings and events.

Learn more at meetatroam.com.

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Business

LOL Burger Bar Owner Honored on 40 Under 40 List

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A young Black woman with long straight hair and red lipstick, wearing a white suit and standing with her arms crossed in front of her as she smiles at the camera.

Savannah State University’s inaugural 40 Under 40 list recognizes the achievements of young alumni

Cassidy Bass Jones, owner of LOL Burger Bar, was recently recognized as one of Savannah State University’s (SSU) inaugural 40 Under 40 award recipients. 

The award recognizes the contributions of individuals who have excelled in their respective fields before the age of 40. This year’s recipients work in a wide array of environments from municipalities and universities to federal agencies and Fortune 500 companies.

The list includes company founders, executives, state representatives, doctors and lawyers.

“We’re overjoyed to share with the world what these young alumni have accomplished in just a few short years since graduating from this beloved institution,” said SSU Interim President Cynthia Alexander. “These alumni are the best and brightest and truly reflect the values we hope to instill in all SSU graduates.”

By highlighting the achievements of these alumni, SSU aims to inspire its current and future students to aspire to greatness and to emphasize the university’s role in shaping future leaders across various fields.

Each of this year’s honorees attended SSU and seeks to uphold their core values of collaboration, academic excellence, discovery and innovation, integrity, openness and inclusion and sustainability. 

“As we honor these remarkable alumni, we celebrate not only their achievements but also reaffirm the value of an SSU education,” Alexander continued.

About Cassidy Jones and LOL Burger Bar

Originally from Newnan, Georgia, Cassidy Jones opened her first burger bar location in West Midtown in early 2023 and quickly gained public recognition and accolades. In 2024, LOL Burger Bar’s Patty Melt was named a Top 10 burger in Creative Loafing’s Burger Week competition.

Jones recently opened a second LOL location at the new Politan Row food hall at The Forum where her team is serving up signature burgers, fries, wings and shakes to the Peachtree Corners community.

For more information about LOL Burger Bar, visit lolburgerbar.com.

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