On this special episode of the Capitalist Sage, Karl Barham and Rico Figliolini sit down with Democrat Carolyn Bourdeaux, who is running for Congress in Georgia’s 7th District. Join them as Carolyn shares her views on healthcare, education, immigration and much more.
“Everybody wants affordable quality healthcare. We all want that. We all need that. We need that for our families, for our businesses, for our community. How we get there. We can come up with different ways to get there.”Carolyn Bourdeaux
[00:00:30] – Intro
[00:04:30] – Carolyn’s Background
[00:06:11] – Taking a Closer Look at Healthcare
[00:13:43] – Uniting the Parties
[00:18:37] – Data and Privacy
[00:21:40] – Education
[00:28:46] – Bi-Partisan Work
[00:29:37] – Immigration Issues
[00:34:59] – Carolyn’s Race
[00:36:57] – Closing
Karl: [00:00:30] Welcome to the Capitalist Sage Podcast where we talk to business owners, leaders in the community about things that matter here in Peachtree Corners, in surrounding areas, where informed people, share information with folks, and just help people understand some of the issues that might be impacting, whether it’s their lives, their homes, their businesses, and so on. I’m Karl Barham with a Transworld Business Advisors, and my co host is Rico Figliolini, Mighty Rockets Digital Marketing, and the publisher of the Peachtree Corners Cagazine. Hey, Rico, how are you doing today?
Rico: [00:01:05] Hey, Karl. Good, good. Let’s talk about some sponsors.
Karl: [00:01:08] Yeah.
Rico: [00:01:08] I’ll do that. So let’s get that out of the way before we get into our guest today. So we are at Atlanta Tech Park in the City of Peachtree Corners, and it’s actually an accelerator that houses about 90 plus companies. It has a far reach through the Southeast because of the venture capital work it does as well. And because of the executive Robin Bienfait, who found this location and this place when she was an executive with Samsung, back there and few other companies. So, we’re glad to be here. We’re glad there are spots that allow us to use the podcast room. This place is located on Curiosity Labs at Peachtree Corners, which is about a one and a half mile. It’s an autonomous vehicle track that anyone could come to. It’s a living lab essentially. So Autonomous vehicles. Internet of everything. People walking, people driving, everything’s live. There’s no make belief here, and you can bring your company, small or large, larger startup or established company and actually test things on this lab, on this one and a half mile track, and the backbone of this, which is enabled by 5G Sprint, 5G technology. Everyone’s talking about 5G. You can’t do autonomous vehicles without 5G. You can’t do the internet of everything without that. But you’ve got to bring the internet to it though, right? And so you still got to use cable and fiber to be able to do that. And our lead sponsor is Hargray Fiber. And they’re the backbone of Curiosity Labs. They actually provide the fiber for this to be able to work there. This one and a half mile track.
Karl: [00:02:41] It’s incredible the technology that is already being deployed right here in Peachtree Corners to enable smart city application. Everything from E-scooters where you can get here on the scooter that driverless shuttles, both, both the backbone that’s being built and then the Sprint 5G network is enabling that to, a lot of companies are coming into this area too, to explore the technologies.
Rico: [00:03:06] Tremendous map, almost like, I mean better than planted up in Michigan, which is, we got the place to be. So if you want to find out about Atlanta Tech Park, it’s AtlantaTechPark.com. HargrayFiber.com for if you’re a small business or an enterprise size business and you’re looking for fiber and enterprise solutions.
Karl: [00:03:29] Well, today we have a special episode of Capitalist Sage where, one of the things we like to do is share, the different types of leaders and people. Thought leaders in the
community at the top, contributing to the success of our community, whether it’s through business, whether it’s through government, whether it’s through citizenship and private individuals. And today it’s my pleasure to welcome Carolyn Bourdeaux, running for the US Senate seat here.
Carolyn: [00:03:57] Congress.
Karl: [00:03:58] Congress, seventh congressional district here in Georgia. Hi, how are you doing today?
Carolyn: [00:04:04] I’m doing great. Thank you all for having me.
Rico: [00:04:06] Sure. It’s pleasure. Actually, the second time. Second for us. Yes. When you ran back in 2018.
Carolyn: [00:04:12] 18 yeah. I’m back to finish the job.
Karl: [00:04:14] Oh, fabulous. So one of the things we wanted to start off with, just kind of reintroduce you to folks that may or may not know who you are and, and kind of learn a little bit, why are you jumping into this and serving your country by running for Congress?
Carolyn: [00:04:30] Right. So a little bit of my background. I live in Swaney. I have a, my husband and I, we have an eight year old son who’s enrolled in public schools here. My day job is I teach at the Andrew Young School of policy studies at Georgia State. I teach public policy and public finance and have spent a lot of my life working in various roles in public service. I worked for several members of Congress for US Senator. I was director of the Senate budget and evaluation office here in Georgia. I founded the center for state and local finance and so have been in public life and in public service in many ways for a long time. I got into this race back in July of 2017 and was motivated by several things. But one of the big ones was health care. And what’s happened with healthcare reform in this country. And, my parents passed away, two years ago after my father, after a really prolonged illness. And, you know, all of their discretionary income was eaten up, paying for healthcare costs. And so watching the skyrocketing prices of prescription drugs, the extortionary rates that many of us pay for health insurance in this community. We have 110,000 people without health insurance. And so that was a big driver watching the destruction of the affordable care act and just sort of the many, many issues that many of us face in healthcare.
Rico: [00:05:48] That was a big issue at the time. Still is actually.
Karl: [00:05:52] It’s very topical because, you know, as you hear more about other countries battling health concerns and so on. What are some of the things you’ve seen in other countries that might help us look at healthcare and how we do it here differently?
Carolyn: [00:06:11] So I’ll start with healthcare generally. And, you know, most other countries have some form of universal healthcare and they have different ways that they’re trying to get there. They use different strategies. The one I talk about a lot is, you know, going back, standing the Affordable Care act back up. Actually implementing that legislation. A lot of pieces of that were never implemented, including the expansion of Medicaid here in Georgia. By not expanding Medicaid in Georgia, the state basically returns to the federal government between $2.2 and $3 billion a year.
Rico: [00:06:46] That’s voluntary.
Carolyn: [00:06:48] It is voluntary, yes. So they volunteer $2 billion a year at least, you know, as much as $3 billion now. And that means that around 500,000 people in the state don’t have health insurance. And that’s a lot of people to hang out to dry. I also am someone who thinks we need a public option on the exchange. We still, that won’t cover everybody. And we need a low cost alternative for small businesses and for individuals to opt into as well.
Rico: [00:07:18] How do you feel about everything that’s going on in, there’s podcasts galore now and shows about Coronavirus, the Novel Virus, Depen Damick according to see. Well, who will probably happen? It is expanding. You could get the test, maybe if you’re lucky and someone’s gonna pay for it, but if you want to get the test, I mean, there’s so many questions about who’s going to actually pay for it and how are you going to take care of hospital bills, if you’re actually affected that late and you have to go to the hospital, what’s your thoughts on that?
Carolyn: [00:07:55] So we just saw a story in Florida where a person thought they had, you know, some kind of Coronavirus. They went to the hospital and then were immediately slapped with a $2,000 bill for it. I think one of the things about Coronavirus is it really or the Covid-19 is it really shines a bright light on some really serious problems in this country. And one of them is that we have hundreds of thousands of people. We have millions of people in this state, over a million people without health insurance. And, you know, even if you’re not worried about them, you might be worried about yourself because it would be really helpful if they feel sick, if they can see a doctor. And so, I think it is. You know, we face a situation where we may be in real trouble because we still, after years of arguing about this, still do not provide health care and access to a doctor for many, many people in our community.
Rico: [00:08:53] For the people that lead it, they can’t afford it. Then I’m not going to go because they can.
Carolyn: [00:09:00] Exactly. Yeah. They are much less likely to go. And I think, you know, we talk about the response to Coronavirus and people are like, well, you know, don’t touch your face, or, be sure to wash your hands. And that’s right. I mean, and that’s good. That’s important. But we also have to recognize that the response also needs to address the gaping holes in our, I don’t want to say safety net because we think of that as being associated with poor people, but
we all need a safety net at different times. Another huge issue is paid family medical leave. We have lots of people in our community, who live paycheck to paycheck. What are they going to do if they are quarantined? We have lots of people who don’t have any kind of paid family medical leave and they need, you know, that, that money, what are they gonna do? And so when we talk about how we respond to the pandemic, we need to think not just about sort of those basic health care, washing your hands, those kinds of things, but also how as a society do we respect.
Rico: [00:10:04] Well, their economic impact.
Karl: [00:10:06] Yeah. If you do some, if you think about it, some simple math, if people start getting sick. They’re going to flood emergency rooms and the cost of service saying that many people, it’s gonna. It’s gonna really be huge.
Rico: [00:10:22] Not just the cost, but there won’t be enough beds, enough ventilators, enough equipment, enough safety equipment for the healthcare workers. Can you imagine? Yeah. Some people showing up.
Karl: [00:10:34] So there’s going to be an economic impact. The question is, you know, can you plan ahead and spend the money wisely so that people could, can go earlier before it requires an emergency room, get treatment.
Carolyn: [00:10:51] I think it’s, you know, it’s a start and we’re going to have to take this one step at a time. But there are many tiers to this issue, right? One is sort of the, you know, how do we deal with this as a society? There’s another, yes, how is our healthcare network going to deal with it? And obviously we really have to try to protect our healthcare workers. And we saw thousands and thousands of them in China get sick from the Covid-19. And, we’re going to have to think about that and do we have what they need to be supported. And one thing I see when a lot of folks are talking about, you know, it’s a small percentage of people who die from this or need hospitalization. Our problem is that even a small percentage of a large number can quickly overwhelm our hospitals. And one of the reasons we quarantine and kind of shut things down is not, because you know, it’s gonna wipe out and kill lots of people. It’s just that we have to stop that overwhelming of our healthcare system and try to manage, you know, how, the diseases unfolding. And so, you know, I know they’re good people thinking about this. I just hope, you know, that they have a voice in this process and are able to help us manage through.
Karl: [00:12:02] So I’m always curious about the impact for small business owners. So, I saw a statistic 44% or so of people are employed by small business to 99.7% of all businesses happen to be small businesses and native, they don’t, may not have the ability to extend, large company healthcare benefits that people get to enjoy. What are some of the strategies that business owners at least have available to them, and what can they do to get their voice heard, to help drive change so that they can, they can offer their employees better options.
Carolyn: [00:12:39] Well, again, there’s sort of the immediate crisis issue, right? And then there’s the bigger picture issue. And you know, for me, ensuring that we have, you know, some form of universal healthcare coverage is a small business issue, right? And we need to do it to protect our small businesses so that they are not being crushed by the burden of health insurance and healthcare coverage, and that they can provide that for their employees. So, you know, one of the many reasons I really advocate for that is because I hear from small businesses all the time and how they really struggle to get insurance for themselves and for their employees. The immediate crisis is you know, I think folks need to start advocating with the state government and with the federal government, to, you know, get some real solutions coming down the pipe. Some real ideas for what is going to happen and how we’re going to manage through this if this happens and how we’re going to protect small businesses. I think that is an issue and I don’t think it’s really been addressed.
Karl: [00:13:43] Yeah. And I hear it often when I talk to small business owners that they are doing what they need to do to survive first. And they’re, they’re one catastrophe or something away from really losing their business very often. I get asked a little bit, so as we see problems like this and healthcare is a big one, there’s a lot of others like that. What are ways that the two parties can work together to come to a solution? There seems to be a blockage of that, that used to exist many years ago. But it’s getting more polarized and we’re not seeing people come together. Have you seen hope that that can be improved?
Carolyn: [00:14:30] I, you know, I wish I could say yes, but it’s a tough situation we’re in. I have worked with Republicans, you know, in the past when I worked in Congress for, I worked for a Democratic Senator, Ron Wyden. Every single piece of legislation I worked on had Republican co-sponsors. I think that coming together is very, very important. But I think our first step is we need to agree that everybody needs health insurance. And have some basic fundamental agreement on those issues and the electorate needs to send that message, did that something they want. And then there are lots of ways to solve that problem, I think in ways that, you know, Republicans might agree with. Actually the affordable care act, right, was originally introduced in Massachusetts by Mitt Romney. It was a Republican idea. It was a bipartisan idea and we need to go back to that. A time when we can have that kind of conversation.
Rico: [00:15:30] That was a bit of a moderate, moderate Republican idea, but they disowned later though, right? So I don’t know if they’ll ever go back to that. At least this set of Republicans.
Carolyn: [00:15:41] It’s very unfortunate. It was a market based idea. If we’re trying to address, you know, get us to universal health coverage.
Rico: [00:15:49] How do you find them? For example, right now, Warren, Senator Warren decided to bow out at this point today made sense. I mean, she said no path to go, so we have to. I mean the third one, close, but she’s like 2% so there’s really two candidates, right? Two different plans. All, it’s like almost all or nothing. So where did we go from this, if, if between the
two of them? Between Biden and Sanders. I mean, I feel the burn, but I don’t know if I can go all the way there. But how do you feel about that?
Carolyn: [00:16:23] You know, when I talk to people in the district and I’ve spent a lot of time talking to people about this issue, we start with where we want to go. And I think it’s the same issue as we try to, you know, bring, you know, Republicans along and have a bigger coalition around it. Everybody wants affordable quality healthcare. We all want that. We all need that. We need that for our families, for our businesses, for our community. How we get there, we can come up with different ways to get there. You know, again, I think we already have a law on the books. That’s the most straightforward way. I do believe in fiscal responsibility and, you know, the public option has been shown to save money. And you know, I think we can come up with ways to get there. Whether it is, you know, a Sander’s way of buying weight, we all have to focus on the goal of where we want to go and then work our way through how we’re going to get there.
Karl: [00:17:14] Very often you’ll see, you know, different strategies play out, and public policy. How do you get grassroots involvement on an issue like this? How do you mobilize people to, to really get out there and like, what specifically can people do to whether their representative is Republican or Democrat get done to look at an issue in a bipartisan way?
Carolyn: [00:17:42] Yeah. I’m a big believer in education and having dialogue with folks. The most difficult policy issue I ever addressed was, helping the state balance the budget during the Great Recession. And it was a really tough time. George’s revenues dropped by 20%. And what I did and many other policymakers did was we did public forum after public for after public forum. Showing what was happening with the state revenues, showing how we’re going to try to address this issue. And I think we need to have something similar on healthcare, where we are just out there talking to folks. And I, you know, as part of the campaign, I do hundreds of community meetings and, you know, and we talk about these kinds of issues. And I think that’s very, very important for, you know, getting people, having a chance to kind of hash out those ideas in a community.
Rico: [00:18:37] Well, let’s see. We’ve got technology. You know, we talked about business a lot on this podcast, but recently Google was found to have been working with a healthcare provider that does the back office work that you all, so they’ve been accumulating data and not just generic data, but names and everything like that. It’s coming to the forefront now. Google and Facebook, I mean, they’re all in there in the mix. Apple’s doing stuff, but Google is the biggest gorilla in the room, if you will. How do you want to deal with technology where on the one hand, something like that can actually help during a crash, like an epidemic? Or can help bring down costs, but you have to share that. Oh, they got rid of the privacy limit. The privacy in this, it’s very shaky. How do you handle that?
Carolyn: [00:19:28] It’s particularly an interesting question for me because as somebody who does research around public policy, I see the enormous power of data and how it can really help
us fine tune public policies to have a much more significant impact. So for instance, Georgia state, uses analytics to try to target students who might be more likely to drop out of school and then intervene early before they run into problems. And they’ve been enormously successful with this. They’ve been really very successful driving up their graduation rates. So I see, I see both sides of it. On the other hand. I’m a pretty passionate advocate for privacy and, you know, it’s just a personal thing. I don’t want everybody knowing every click I made and every location I have been. And I would imagine most of us don’t. And, you have these, you know, very large companies. Now you have maybe the government as well, just collecting tremendous amounts of data on us. So I am interested in looking at ways where we do put some brackets around this, where, you, you see Europe and California now have passed legislation, legislation laws. To, if, if you do collect data, it really does have to be anonymous. There have to be a lot of protections around it. As an individual you need to know, so what data is being collected and you’re allowed to inquire and find out about it. And that’s very important. And as a citizen, you’re also allowed to say, I want you to get rid of all the data that would identify me. And so I think, you know, legislation around that is, is calming. And you know, we do need to find, you know, think about how we’re leveraging its power, but at the same time, protecting privacy so you’re not able to identify individuals and really drill down in a way that can be very damaging to someone should information, you know, get out.
Rico: [00:21:21] Okay. I mean, you look at China, we looked away, they left one province in a country like that can’t do that because there’s no privacy. Because the privacy, they can lock it down and just stop in there. Supposedly, if we can believe there, their rates of infection, it’s way less now than it was four weeks ago.
Karl: [00:21:40] I’m curious if, like if I get asked a little bit about education, you, you work a lot with, students and folks that are going for, I see now the emphasis on education. Kind of getting deemphasized in a lot of circles. There was a time where we led with EDU educating everyone, free education. It was, maybe a national security issue as well as a way for economic advancement. And now, there’s a lot of people there. They’re paying for colleges getting expensive, and you’ve got some candidates that are, you know, everyone should be able to go to college for free. And, and most jobs are now requiring that. How do we balance or rebalance our focus around educating our young?
Carolyn: [00:22:30] So this is a district where we care a lot about education. You know this is, the seventh district is about families and children and raising our children and giving them access to the American dream and the opportunity. And I would venture to say that most all of us agree that one of the keys to that is having a really good education. And, you know, I do think we have taken our eye off the ball there. And, when I left Georgia state, one of the things I was working on, was looking at currently about 40% of young people, in Georgia get some sort of higher education, whether it’s through our technical schools or through colleges and universities. To compete with countries like Korea, Canada, and Japan, we need 60% to get through. That’s a big shift. I think I calculate the back of the envelope. It would mean investing around a billion more in our public universities in Georgia to get to that. So we spend, I think around $2 billion in
state funds on our universities, so that’s an enormous jump and investment that we would need. We need to start thinking about that. I generally am not a free person, but I am an affordable person. When I graduated from college, I had a tremendous amount of student debt. It is a big part of my story. And so I’m deeply sympathetic to young people now with that ball and chain around their ankle. And so it needs to be within reach of every student who wants to go to get a higher education. They should not see cost as a barrier.
Karl: [00:24:11] That’s one of the things now, I feel there’s a generation from 2005 to probably 2015 that went to college or in the economic crisis when they came out, they were probably underemployed because of the economy. And I feel they were at least five years behind where previous generations or peers were. And I don’t know if they ever caught up or at least they haven’t caught up yet. They might’ve already wanted economically. Where they’re getting married at 27 to 33 and buying the first house. They’re delaying starting a family by five, six years because they’re still paying off student debt and those types of things. What can we do? you know, for that group that’s now getting older and what do we do to prevent that if that were to happen again? So, so many folks don’t get left behind.
Carolyn: [00:25:10] Yeah, so we have, you know, one, we just, we have not made the baseline investments, in programs that are used to reduce the cost of higher education. I went to school on Pell grants and I don’t think we’ve increased the Pell grants in almost a decade instead of what that covers. We have disinvested in our public universities. In 2007 or so, around 75% of the revenues for our public university, 75% tax dollars came from our investment, 25% came from tuition. Now it is below 50% comes from sort of the state, you know, guarantee or the state input. And, you know, over 50% comes from tuition. And we’ve seen that in dramatic jumps in the tuition. So one of the big things we need to do also is just reinvest in those public universities so that they are affordable. You don’t go to them and you have, you know, some people have hundreds of thousands, but a lot of, you know, $20-$30,000 in debt when we leave. So those are certainly some things we can do to try to address that. I’m interested in some of the loan forgiveness as well. I think, you know, there are a lot of folks out there who have a lot of earning potential, right? And they, it’s not going to be a big issue, but, you know, for lower income folks, people who choose service jobs, people who choose jobs that are, you know, in the community that might not make as much, you know. Pegging their student loan repayments to a smaller percentage of their income is certainly something we can do. Forgiveness, you know, for people who go into that.
Rico: [00:26:49] Really what’s going on now, right. Because the education department now have the program of forgiveness for a certain set of people that applied and mostly that that’s not happening.
Carolyn: [00:26:59] They, they’ve undone it. Yeah, yeah. Yes, absolutely. I mean, I’m running, I deeply disagree with the priorities, right. That we’re setting right now.
Karl: [00:27:08] Even Frost, they go into a field like teaching, they’re leaving because the salaries they’re making, they can’t live. And anyone here could tell you. I remember a teacher that probably changed the course of your life because of the way they were able to impact you.
Rico: [00:27:24] They even spend their own money. I mean, most of them do buy stuff for the classroom.
Carolyn: [00:27:28] I tell them the most important person in my life right now is not some wall street banker. It’s not. It is my son’s second grade teacher and we need to treat her and pay her, and I support her accordingly.
Rico: [00:27:45] Do you think I’m saying this, been talking to her a little bit more? I think not a free, again, free, but everything could be free I guess, but a free childcare and talking about providing that childcare. And also making a creek in kindergarten. You know, putting an investment in the lower grains to hopefully bring, because it is a big difference, I think for a kid that’s young that doesn’t get 12 well, it doesn’t have the right exposure. I mean, what do you think?
Carolyn: [00:28:16] I do support moving towards universal Pre-K. And making that available. Not, not mandatory, but that any, anybody who wants to, does have access. Just like we have kindergarten, move that down a grade. And that’s important. But we need affordable childcare too. There are lots of women, you know, we want people to work. If you want people to work, then you need to support them as they do work. And you know, having quality childcare is also extremely important.
Karl: [00:28:46] You’re running as a Democrat. And I’m curious, are there things that you see the Republican party doing well in policy, something where they think you think they’re on the right path and they might be leading the way in any particular area of policy currently.
Carolyn: [00:29:05] I think there’s a lot of good bi-partisan work, around the VA and around veterans issues. That’s something where we have a situation that is, is quite bad in the VA. I talked to lots of veterans who have had to wait years. I had a friend whose brother killed himself, as he came back and didn’t get the mental health treatment that he needed. And I see people in both parties, you know, working together to address those issues. And those are very important ones and I’m glad to see them move forward on a bipartisan basis.
Karl: [00:29:37] I wonder like, issues like immigration there, there’s a lot of polarizing opinions about it. But you do hear some talk of, of finding ways to bring more people, to be naturalized citizens or to become citizens within the country. I hear it on both sides. Republicans talk about it. They seem to get stuck and how, and when, and the pace to do it. But our approach to immigration has drastically shifted in 30 years, where I grew up in New York and there was the Statue of Liberty. And, and, and I remember it on school trips. It was a premiere, poor, and, and,
and, and arms opening. And, and there’s been a shift, and I don’t know if it’s a shift in the people, is it, or is it a shift in the policy?
Carolyn: [00:30:28] Oh, well, I mean, I think Trump clearly ran on a huge anti-immigrant platform and, the seventh congressional district, 25% of the people in this district were born outside of this country. And it is the policies coming out of Washington now around immigration just strike at the heart of this district. And it is interesting, you know, the business community needs immigrants. And, we have always benefited from bringing the best and the brightest from all over the world, hard workers from all over the world, coming to our country and, making a life for themselves and their families. And, you know, we have rolled that back and I was interested to see Mick Mulvaney out there the other day, you know, I guess he slipped up and said that, you know, wait a minute. These really do have a big economic impact. If you all will recall back in 2007, Georgia passed a huge anti-immigrant piece of legislation and it’s kind of evaporated. And what they found was right away, after they passed it, you know, hundreds of millions of dollars of crops rotted in the fields in South Georgia. And, you know. So it’s this weird dichotomy. They’re like, we don’t want immigrants, but then, you know, once that kind of fewer passes, Oh wait, we really do need them.
Rico: [00:31:51] How would they not realize that?
Carolyn: [00:31:52] Right. I don’t know, but you know, and then they’ve legislation kind of, you know, it was found to be unconstitutional or illegal in various ways and kind of vanished. You know, we’re going to see that same thing cycle again. And one of the problems we have is that our immigration laws do not match the economic realities on the ground, and we need to have that match. I mean, the other thing about immigration is that, you know, we are now, you know, we are a country that deeply believes in human rights and respect for human dignity and to see what’s happening at the border, with these camps and, you know, taking children away from their parents. You know, everybody’s a parent just feels in their guts, you know, to how wrong that is. And we have just lost our moral bearings now around immigration. And that fundamentally has to be reestablished. I was just in a Hispanic church a few weekends ago and sat down with a man whose brother was here. He ran a landscaping business, you know, in our community right here. And his, wife, for some reason ended up being undocumented, was deported by Ice back to Honduras. And, he followed her back and was shortly thereafter killed. His hands were chopped off, his head was chopped off and his wife was raped. And we’re sending people back to their countries and they’re being killed. And, that’s really, really wrong. And we have to address that. Both the moral, the human rights issues, as well as the economic ones in our immigration policy.
Karl: [00:33:28] There’s a lot that’s going on here in Metro Atlanta with immigrants. If you go to areas like Clarkston and others where you’re seeing, I’d call it a rebirth. The immigrant communities building businesses there, there’s a program there called Start Me, with Emory where they’re partnering with the universities and friends of refugees and nonprofit organizations in the community to help new Americans and refugees build businesses here in
the community. And, and it’s amazing when you see folks that have the ability. And all they might need is some help and guidance on navigating. There might be some language skills that they’re, they need some help with, but they’re putting out good business. Catering businesses and restaurants and clothing businesses and so on because they want to provide, they want to create jobs within the community and make sure the money stays within the community. So you know, if folks want to get a sense of how immigrants are thriving, you know, there’s areas right here in Metro Atlanta that they can go and experience that if they, if they want to kind of just meet someone, have lunch, have coffee, and it changes your perception.
Carolyn: [00:34:40] It’s not a zero sum game, right? They are creating business and opportunity and that in turn is lifting everybody up. And I think that’s another important point about immigrants coming into our community. You know, they bring a tremendous amount of economic growth and vibrancy to our community.
Rico: [00:34:59] You know, a few minutes left. And then we gotta let Caroline go. But I want to get, if you don’t mind, just a couple of questions in about politics. That’s just not issues. But, so we have Sanders and we have, do you have a choice? As far as you know, down there, they’ve been talking about Sanders and down the ticket and how that may affect other candidates. You have six, I think, running as the democratic primary in the seven candidates in the Republican. So they’re having a free for all on the other side, but you’ve raised the most money, you feel good about winning.
Carolyn: [00:35:44] I do. Yeah. I come in with, you know, I came within 433 votes last time. I’m flipping the seed. It was the closest race in the country. And, you know, I’m starting at, you know, tremendous momentum coming out of that. I think a lot of folks. Saw what we accomplished in 2018 and saw it as a victory. I mean, we closed a 20 percentage point gap in this area, to get to that point. The previous Democrat came in at 40%. and so, you know, that enthusiasm and momentum and excitement, you know, it is reflected in my fundraising numbers, right? Those are not. But also any endorsements. I just picked up Hakeem Jeffries, a Congressman who came, Jeffery’s endorsement. He is a rising star in the house leadership, democratic house leadership. I have John Lewis, Andrew Young, Hank Johnson, Sam, you know, a host of local folks. And it’s just, you know, we are coming back to finish what we started last time.
Rico: [00:36:43] How do you feel about Kelly Laughlin?
Carolyn: [00:36:46] Oh, bless her. Welcome to politics.
Rico: [00:36:57] I appreciate you coming down with us. Carolyn: [00:36:58] Absolutely.
Karl: [00:36:59] Just getting to talk to folks and get to hear more about what you think about policies, and issues that are affecting people every day, you know. Thank you very much for coming and joining us today.
Carolyn: [00:37:15] It’s a real pleasure to talk with you guys.
Karl: [00:37:18] Well, we want to thank everybody for listening to the Capitalist Sage Podcast, today. I’m Karl Barham with Transworld Business Advisors. You, we help business folks, figure out exit strategies for businesses. Rico, what do you have coming up?
Rico: [00:37:34] Sure. So Peachtree Corners Magazine, if you go to LivingInPeachtreeCorners.com, you can find out. Well about what, what’s going on in the city. But the next, this one is about youth sports, doing good with homegrown nonprofits. And a few other stories that were chock-full stuff. So that’ll be coming out in April / May issue. So April 10th, right after spring break downs.
Karl: [00:37:58] And I’m going to suspect in the next few weeks and months, there’s going to be lots of activity here in Atlanta Tech Park, our sponsor, and where we broadcast this podcast from, part of the City of Peachtree Corners, Georgia. We want to bring, be a place where business people can come together, interact with people in politics, in the community, to help make what the city’s really all about. So, I want to thank Atlanta Tech Park and invite anybody to come out here and take a look whenever they have a chance. And for that, that’s the end of this week’s podcast at the Capitalist Sage. Thank you everybody for listening. Take care.
Rico: [00:38:38] Thank you.
Capitalist Sage: Chris DeBlasio Talks about the Film/TV Business [Podcast]
This week on Capitalist Sage podcast, Karl Barham and Rico Figliolini sit down with Actor, CEO, and entrepreneur Chris DeBlasio. CEO of Agency850 and experienced producer and actor, Chris shares his expertise in the areas of digital marketing, product placement, and more.
“So I always say there’s a time to document and there’s a time to create. So documenting could be anything from your smartphone. You know, you’re documenting your day, you’re giving maybe a message or something like that. Everybody’s got a phone in their pocket with a camera, right? So there’s no excuses. You can document your day. It’s content, you’re pushing content, and then there’s creating an actual show or podcast.”Chris Deblasio
[00:00:30] – Intro
[00:05:03] – Chris’ Backstory
[00:07:09] – Growing the Business
[00:08:52] – Importance of Mobile Sites
[00:10:41] – Including Videos in Your Marketing
[00:12:42] – Working with Clients
[00:14:03] – Video for Businesses
[00:18:21] – How to Get Started
[00:22:51] – Tagging
[00:23:38] – Product Placement
[00:27:46] – Short vs. Long Content
[00:31:33] – Closing
Karl: [00:00:30] Welcome to the Capitalist Sage Podcast. We’re here to bring you advice and tips from seasoned pros and experts to help you improve your business. I’m Karl Barham with Transworld Business Advisors, my co host is Rico Figliolini with Mighty Rockets, Digital Marketing, and the publisher of the Peachtree Corners Magazine. Hey Rico, how are you doing today?
Rico: [00:00:47] Hey, Karl. Good.
Karl: [00:00:48] Well, why don’t we start off by introducing our sponsors. Let’s do that.
Rico: [00:00:52] First thing is we’re at Atlanta Tech Park in the City of Peachtree Corners, and this is the podcast studio within that. It’s an accelerator. Some people know incubators better. It’s a place where 90 businesses are here. Startups basically. And it’s a facility that not only houses these startups, but also provides Financial Fridays. Wine Wednesdays for those that want to network. Well, it’s an opportunity to really meet a lot of people. But Atlanta Tech Park is even more than that, right? Cause they have a reach into the Southeast through the venture capitalist funds that they work with. So it’s a great place to be able to network and possibly even get venture capital introductions. And if you need to, event spaces.
Karl: [00:01:37] It’s a perfect course for the building and a beautiful ecosystem which brings entrepreneurs from different backgrounds, different types of businesses. With here, the Southwest Gwinnett chamber, there’s bank sound site or PR business consultant advisors, marketing experts. So, you know, just going through the hallways, you get all these different viewpoints to help you improve your business.
Rico: [00:01:58] And the businesses here, once they get bigger, like Reavis and some others, they expand out and take office space in Technology Park actually, which is where we’re sitting and we’re actually sitting on the Curiosity Lab in Peachtree Corners, right?
Karl: [00:02:12] The one that, while it’s the autonomous vehicle track, the living lab, where now there you’ll see scooters starting to appear out there. These scooters that are able to return back to a spot. You could order them by phone. So this entire environment just really brings out entrepreneurial innovation and we’re just glad to be here with the podcast.
Rico: [00:02:31] With the autonomous environment, smart city, the whole nine yards. And the funny part is, well, not the funny part because really it’s 5G enabled through Sprint. So it’s wireless, it’s IOT, it’s internet of everything. It’s lights talking to cars, cars talking to the apps and living environment with people across industry cars and moving in and out. So unlike a lot, any other place actually in the country, almost as what this is, but the backbone of it is our lead sponsor and that’s Hargray Fiber. You’ve got to bring the internet into the place. You don’t have to do the 5G enable, right? So Hargray Fiber does that. They are the backbone of Curiosity Labs.
Karl: [00:03:09] Atlanta, you’re going to absolutely go. Glad to have the FTE. If you think of the infrastructure that’s needed to power this. And if you have business services that you need and wireless and internet and so on, they’re a great company to reach out to and help you with all those needs.
Rico: [00:03:26] Absolutely. So if you want to find out more go to AtlantaTechPark.com for this place, and also HargrayFiber.com if you need an enterprise level or even small business level of fiber solutions where they can bring in and customize solution. By the way, they’re local, which means you’re not the only with the cable guy, so you have someone right there and they’re really involved in the community. So something good.
Karl: [00:03:50] That’s one of the great things about Georgia. There’s all these companies and industries that are thriving and one of those that are, that’s really taking off right now with the entertainment industry. I think in the last two years, Georgia was at worst second, if not first place in a number of films produced here. A lot of the Marvel Disney films are produced here and filmed here, and it’s really driven the economy of the area. And there’s going to be a generation of entrepreneurs and business people. That’s going to grow up in this ecosystem. That’s going to be creating new movies, new production, just like Hollywood was maybe 50, 40, 50 years ago. Atlanta is the Hollywood of the South, and today’s guest is Chris DeBlazio. he’s with a local entertainment and production company, call agency Eight:Fifty Entertainment. He’s got a great background both as an Actor in films working in industry, and he’s been able to merge his passions around the entertainment industry with entrepreneurship and some really creative ways. And so, Chris, I wanna thank you for joining us today and welcome to the podcast.
Chris: [00:05:01] Thank you for having me. I appreciate it.
Karl: [00:05:03] But I’d love to start off with, why don’t you tell us a little bit about yourself and how you got into this area of the business?
Chris: [00:05:10] Yeah. Well, originally I hailed from New Jersey. So I started out actually in advertising. I sold yellow pages. So, did that throughout Jersey, New York. I’ve always, I’ve always had a knack for sales. You know, I did really well at that, but I had a passion for that. Film and television business and, and you know, an advisor came to me and one of my really good, good friends said, Hey, you know, you know, you’re only going to be young once, you know, you’re living so close to New York, you got to go do it. You know? So, I went to school for film and television in Manhattan. I studied both sides of the camera. I had a bunch of private coaches, as an actor. And fortunately, I was hired by ABC, early on and, and, it was on the soap opera called One Life to Live for a while. And bounced around on some of the, some of the New York shows. And then I got the bug. And so in a, in 2007, I moved out to LA to do more movies. I just didn’t want to get pigeonholed as a soap backer, so I went out there and that was during the writer’s strike. So perfect timing, you know. But, so it was, it was a little bit difficult because work started drying up and, and, you know, a lot of the shows just kind of stopped. And so for
me, I, I never, I never, you know, bussed tables or anything like that, and then if there was anything wrong with it, I’ve just always had an entrepreneurial spirit. And so I always had to figure out, well, how am I going to make a living doing this? So in 2007 when smartphones were becoming pretty popular, I noticed that there was another need that websites weren’t fitting on them, right? The print was really small. You’d do that pick and zoom thing to make it larger. And a lot of people in the entertainment business came to me and they said, Hey, is there anything that we can do about this? So what I did was I hired a bunch of developers. And I created mobilized websites for people in the movie business and it took off. And so we started doing some marketing for people, in the movie business out in LA. And that’s actually how the ad agency started and started adding products and services, and it just grew from there.
Karl: [00:07:09] Wow. So when you started, you saw what the future was happening, how mobile started changing the dynamic. What were some of those early trends and things that you saw you tapped into that helped you grow the business?
Chris: [00:07:24] Well, back in 2007 you got to remember QR codes. So, yeah, and I, you know, I thought this was quite interesting. You know, I didn’t know where it was going to go, but I’ve, I’ve always. I always try to look ahead. You know, that’s, I’m a visionary by heart, so I’m always looking at, all right, what’s, what’s coming down the line. And, and so whether it was the QR codes or definitely it was the mobile websites, because that’s where the future was going. There was more smartphones being made and shipped. And so I said, okay, well this makes sense. So what I did was, I utilize those QR codes on the back of DVD boxes and the back of actor’s resumes. So when you scan it, either an actor’s demo reel pops up or the trailer of the movie, and this was when we were really pushing, this was when DVDs were still relevant, right? So, so you can go to, you know, a blockbuster, which is not even around anymore, right? But you can go to a video store and pull these from the shelf and that scan it. See what that movie’s about on the, on your phone. So, I mean, you know, fast forward to today, QR codes never really got to where I guess they were trying to get to. I mean, you see them around, there were more, but they’re not really utilized like they were. So that was kind of like a catalyst and me kind of getting into learning more about mobile, more about, you know, the, the marketing end of, of, you know, how to, how to reach people, where they’re at and they’re at on their smartphones.
Rico: [00:08:52] For sure. I mean, most people, I mean, most websites, so 60 – 70% of the traffic. And for most things, it’s all the traffic.
Chris: [00:09:00] Right?
Rico: [00:09:02] And the trail is probably all the traffic, almost like 90%. Karl: [00:09:04] It’s so true. It’s unfortunate when you’ll see a lot of business owners websites and they’re not optimized for mobile, and how do you help them make the argument of the investment to right size their websites so that it could attract the most, don’t think they need to?
Rico: [00:09:24] Or even to make that decision to develop the website as mobile first.
Karl: [00:09:28] Right, because you don’t have…
Rico: [00:09:29] It doesn’t give me mobile for us because of how much traffic. Do you get through the desktop portion? And it depends on whether the business, the business even.
Karl: [00:09:37] And who’s really looking at that.
Chris: [00:09:39] Cause sometimes it’s, it fascinates me because I mean there is, there’s way more traffic going to the mobile version of your website than there is on desktop. It’s just, it’s the way. Is the way that we are now. It’s the way the world is, you know? And so there’s several reasons why you would want to make sure that your website is more firm. And one of the biggest things is Google, several years ago, released an update saying, “Hey, if your website’s not mobile optimized, you’re not going to get ranked as well.” You know, so, there’s a lot of relevancy, you know, there are Google’s all about, you know, making it very, very user friendly there and making the most relevant information pop up first. And if your website’s not mobile optimized.
Rico: [00:10:20] It’s talking about video to them and you can, you’ve heard of site maps. So sitemaps are essentially for the website, but there’s video site maps also. So if you have you on video, you want to be able to do a video site map. I mean, he’s just, this way, Google knows that you’re there and that’s how you get those strings up. The carousel videos that pop up sometimes on your Google searches because of that stuff.
Karl: [00:10:41] So has everybody started moving more to mobile and along with that, it’s just an explosion of video. But even though a video is exploding, the use case of video tends to be limited in certain areas, the music industry and, and the entertainment industry obviously is far out ahead on that. When you start looking at more main street businesses or even professional services, folks that might be the brand with for their business. I don’t see them leveraging a fraction of the capability of video. How do you, how do you help people bring that into the picture video?
Chris: [00:11:21] And we’ve been saying this for several years as video is King, especially in a marketing capacity because you’re, you know, you’re, you’re hitting in the visual, you’re also hitting the audio. And if it’s done properly, you’re also transcribing all these videos. You actually have the written word as well. So with one medium, we have one main medium, which would be the video. You can reach all the markets, you can reach podcasts, you can reach the audio, you can reach the written word if it, if everything is transcribed, right. So, our philosophy in our company, one of the things that we do is help with personal branding and help people to help push content is that we want to make sure that they’re found everywhere. And, but we always start with video. I mean, it helps. All my guys are movie guys, you know, they’re all, they’re all
TV guys and producers and stuff like that. So it’s in our wheelhouse. But, but yeah, video in, no matter what business you have, you’ve gotta be leveraging video. And, and there’s also the search element too, because that is where everybody is consuming confidence. The most amount of content consumption is video on the web. So those things are getting ranked higher. So if you have a recurring video, you have constant video and updates on your website, that’s also going to help you rank higher. So it’s very important for any business owner, to leverage video in, in the capacity.
Rico: [00:12:42] How are you as a business, as a business, as an agency? How are you finding your clients? And when you bring them in, what is it that you do?
Chris: [00:12:51] So there’s two sides of our company, right? So, one side of our company, you know, we work in the movie business, so we do like product placement, product integration, we do a lot of branded entertainment stuff. We’ll do marketing for the movies. And then the other side is personal branding, personal branding, specifically for CEOs and creating thought leaders. So what we find is that, people know that they’re supposed to keep an updated LinkedIn profile. They’re supposed to be posting, they’re supposed to be liking, but a lot of times either A, they don’t know how, or B, they just, they just don’t have the time to do it. And they need somebody to help them, you know, stay accountable and push content. And so that’s the other side of our company that we focus on is helping people, helping specific CEOs. Push content, creating their own podcast and the value of creating their own podcast, the value of creating their own show, you know, and creating recurring content because there’s so many, so many different things that, that, you’re able to do with video, with podcasts. I mean, it helps your brand image. If it helps, you know, equity and, you know, brand equity, your brand equity. And, and, and ultimately, people do business with who, they know, who they trust.
Karl: [00:14:03] So I’m, I’m curious, I want to peel that back a little bit. So specifically what type of businesses could really, you’ve seen really can take advantage of bringing video into how they present themselves to the public.
Chris: [00:14:20] I firmly believe it can work in any capacity because no matter what industry you’re in, you are a thought leader in your field, right? You could be a thought leader in your field, and sometimes the more obscure thing that you’re doing, the more narrow the market. And if you’re the only one in that market pushing content, you literally could capitalize on that market. But I find like a lot of people. Like speakers and business coaches and attorneys and plastic surgeons, like people that would buy you as the service even more so, you need to be branding yourself because they’re buying you.
Karl: [00:14:54] So I’m curious, I’m going to play that out. What did we say? I’m going to pick a field like accounting. Right now we’re getting into tax seasons and all the accountants heads are down. I’m working on people’s financials. How would an accountant leverage video, digital media, some of the things that you’re bringing from the entertainment industry, how can they leverage that specifically to brand themselves to drive leads. What would that look like?
Chris: [00:15:23] I’m even so somebody in accounting and finance, right? I would, I would, I would say start a finance type podcast or finance type show, much like this, right? So we’ve got audio going, but we’ve got some cameras going. We’re hitting live, right? Doing that, but doing a finance show updates and, and you know what’s going on, you know, far as tax updates and where the different codes are coming in, whatever, right? It’s spreading your knowledge. And there’s a great deal of wealth behind that in, in, in value to where you’re developing yourself as a thought leader. People are getting to know who you are because they’re getting to see you constantly, right? Cause you’re always putting out a show. But then also guests on your show, we were kind of talking about this a little bit earlier, is like, it’s a great way to network, you know, and, and I don’t know about you guys, but you know, networking events like they’re, they’re overwhelming. And, and, and I think some people can argue, especially in the accounting field, that the numbers driven people that are there are got their heads down. May not have the time to go out and network and do that. So if you have a podcast, you’re inviting guests on your show, that could potentially be leads for you.
Rico: [00:16:29] It’s more passive.
Chris: [00:16:30] And it’s passive. It’s not a sales pitch. Exactly.
Rico: [00:16:34] Discussing ideas.
Chris: [00:16:35] Exactly. Yeah. Partnerships and stuff happen that way.
Karl: [00:16:38] So how can you leverage? So one of the things that, in the entertainment industry. They leverage quality storytelling and there’s other things that make something interesting. When I’ve seen people do, do it yourself videos, they could be, I don’t know if the right term is two dimensional. How do you make it three dimensional? How, what are some tips you could offer somebody if they said that, I’m going to do a podcast from a new something video? What is it that the audience is going to want to see?
Rico: [00:17:07] The elements from things could be actionable that they could actually do themselves, like aside from your expert opinion.
Chris: [00:17:12] So I always say there’s a time to document and there’s a time to create. Right? So documenting could be anything from your smartphone. You know, you’re, you’re, you’re documenting your day, you’re giving maybe a message or something like that. Everybody’s got a phone in their pocket with a camera, right? So there’s no excuses. You can document your day. It’s content, you’re pushing content, and then there’s creating, creating an actual show or podcast. And the way our agency does it, and the way we help, you know, CEOs launched their podcasts is that we start with the video, we record the video, we record the podcast, right? But then we also transcribe it. So you’re hitting your market any which way they consume content, whether they watch, whether they listen, whether they read. And so to, to add, an element of, of,
you know, Hey, there’s, there’s more ways to consume the content. That’s, that’s what they should be doing is you’ve gotta kinda, you gotta be everywhere, you know, and making sure that it’s not just a, either a one platform or one specific market that consumes content a specific way.
Karl: [00:18:21] What about, if I, if I were, someone were to launch a new company so they may not have the track record. You, your experience in launching a company. What are some things that would, working with some entrepreneurs who are all in starting up their company and the common conversation came up about funding for marketing. So when they’re starting, they’re really tight on it, but every, every one of them thought they would have something that would go quote-unquote viral, but they didn’t really have a budget to fund it. They didn’t understand. Even thought about things like crowdfunding, like, you know, I can crowdfund or, or to to, to get funds for visits. But they didn’t realize the marketing and, and, and there’s some need to go into that.
Rico: [00:19:05] Go on Kickstarter or something similar, which is, I don’t know.
Karl: [00:19:09] GoFundMe, Kickstarter.
Rico: [00:19:11] If you don’t have the social presence, it’s really hard to get that going, but then you slot it and people will come.
Karl: [00:19:17] And so what’s the pre-work if you’re going to, if you’re sitting here thinking about launching something in the next three years, what are things you can do before that? So you build up, whether it’s an audience or, or some kind of credibility to prepare you for that.
Chris: [00:19:32] The biggest thing is just, just get started. Most people just keep putting it off and putting it off because, Oh, you know, it, you know, timing’s not right. Or, you know, it was just on the holidays and I gained five pounds, I don’t want to be on camera. Like there’s, they find an excuse for anything. And the only way that you’re going to build an audience is if you just get started. And most people just find excuses to not get started and you don’t have to wait for the best equipment and the best lighting and it. Just get started because you have zero audience. Yeah, I’ve got nothing to lose. You have everything to gain. And so everybody starts from zero. I did not have any type of social media or any type of Facebook, nothing Instagram, nothing five years ago. And which is surprising, right? To some people because, but for me, I was always in front of the camera. I avoided social media. I said, I asked my private life, you know, no one needs to do that. So I had a lot of catching up to do until I realized it was, it’s a business tool. So I immediately got started and my, my first videos, like everybody’s first videos is crap. It’s like, it’s just expect it that it’s fine, but you’re building upon it and the only way that you’re going to build an audience is content over time. And that’s the thing. The moment the world is different now, the moment you post the video. The next couple of days, it’s irrelevant. It’s got to be constant videos. It’s got to be constant contact, putting out on social media, and you’re, it’s compounding over time. The biggest thing that, that, you know, people just, they don’t get started.
Rico: [00:21:06] Do you find that when you’re doing something like that, I mean, you’re building a series of videos for a client building their brand? Is it each one of them should be answering a specific question? I mean, how do you get through that?
Chris: [00:21:19] I tell, I tell every, every business owner, or you know, marketer out there is understand your audience because you know, if you’re not, if you’re not targeting the right audience, you’re, you’re falling on deaf ears, right? You’re just pushing out content and it’s just, it’s not specific. So understand who your audience is, who’s going to be consuming your content, and also what platform they’re consuming content. It’s people are in a different frame of mind when they’re on Facebook as opposed to LinkedIn, right? You need to know how to speak to that audience as well, so it’s more than just putting up a generic video and that’s it. There’s tagging, right? There’s different things. And the more specific you can be to speak to that end consumer, the more effective your content is going to be.
Rico: [00:22:08] Should you always have a call to action to do things like that?
Chris: [00:22:12] Well, I mean, it depends on the piece of content, right? So what I always say is, there, no one wants to be sold. No one ever wants to be sold, right? The only way you can get leads or you can build a really good audience on social media is two ways. Educate or entertain. That’s it. You’ve got to provide value or entertain that person. And once that happens, that the credibility and the trust starts happening and then they start following it. And then eventually, because they’re interested in you, they’re interested in your product service. Eventually they may buy it from you. And that’s how it works.
Karl: [00:22:51] So you mentioned a couple of things. You said, you said a term tagging. What? Define what tagging is and how do people use that?
Chris: [00:22:58] So, I mean, there’s, there’s hashtags, there’s tagging people in posts. There’s different things. You know, you, you, you want to look at, number one, what is, what is it that you’re talking about? And highlight those things, you know, inside some of the, some of the content, right? So if you say you’re doing a leadership video and you’re talking about team building, you know, hashtag team building, hashtag entrepreneurship, hashtag whatever, right? Business coach. Those types of things. Because when, when somebody is, is searching for content, a lot of times they’re using hashtags or they’ll see what other hashtags people are following and you can get discovered that way as well. So it’s very important to make sure you have good tags.
Karl: [00:23:38] Using, using tags, hashtags and other ways to be able to tag. One of the things that you work on is product placement in films and TV and so on. I remembered, years ago. When folks started watching, TiVo on demand, people stopped watching commercials and you’d watch shows like in the middle of the show, in the Southern Coca-Cola camp out there, and that was the way they started doing it, so that it was obvious, at the time and now you could see
where it’s becoming more commonplace. Tell me a little bit about how that evolved today. How are people using product placement?
Chris: [00:24:20] Really, who watches commercials, you know? I mean, every time that skip button comes up, even the five seconds is painful for a lot of people. It’s like you’re hitting it before it even counts down, right. That happens a lot. And, and the thing is, I think what advertisers need to realize is the whole dynamic has changed because of on demand type content. And again, being, you know, being a visionary, I always look to, okay, well where is the advertising going? Well, as a company, you know, we can ingrain you in the narrative. The person is interested in the content that we’re watching, but we’re ingraining your advertising into that content. It’s going to make a lot stickier customers. Because if the chances that they’re watching, you know, your show on traditional cable and, and you’re watching a show on traditional cable and then a commercial comes on, they happen to drop their phone, their remote falls off the other end, and they get somehow chained, you know, to the bed or whatever, you know, that was forced to watch that commercial. That’s the only way they’re going to say it, right. And they’re not hungry. They don’t get up the gate.
Karl: [00:25:26] If you give us some examples where, you know, film or anything that people might’ve seen where you saw it done really well? What is great in integrating?
Chris: [00:25:36] There’s, there’s like great classic, classic examples. So if I say a candy company and an alien, what movie do you guys think of?
Karl: [00:25:46] E.T. right?
Chris: [00:25:48] Yep. Perfect. Right now, most people don’t know Reese’s pieces was going out of business. That movie saved it. That movie saved that because then that movie became synonymous with the candy. So, so there.
Karl: [00:26:02] I remembered, do you remember the matrix. Do you remember the cars that they were in this big chase scene and then maybe with the second major, do you remember what the cars were? So they were all general motor cars. They were Cadillacs, a general motor car. If you remember the bond films, early ones, Aston Martin. And there was two films that were BMW. But you’ll remember those things. And if you want to be James Bond, like that might be the car. Do it. How did that translate with, so you’ve got more video being produced, YouTube and all these different channels. Can product placement work in those mediums? Chris: [00:26:42] Oh, absolutely. Yeah, absolutely. Because people are consuming content specifically on YouTube, you know, digital content, you know, you can, we do something called branded entertainment, right? So as an agency, we can go to a company or a business and create a show, a narrative type show wrapped around the business. You see this in reality shows all the time, right? I mean, there’s always a business involved somehow, but it’s a lottery ticket for a network to come to you and say, Hey, we want to do a reality show in your business.
Right? So, so a lot of times clients will hire us to say, Hey, we want to do a reality show. So we literally script out shows and then we put it on air. But it’s advertising, it’s paid advertising.
Rico: [00:27:27] How do you handle influencers? Do you do a deal with them all?
Chris: [00:27:32] Yep. Yup. So, I mean, influencers right there, they have sponsors, right? And so there’s, there’s content and, and sometimes we even use influencers and some of the projects that we do, it’s strategic, right?
Karl: [00:27:46] That’s interesting. I wonder if, you know, you imagine, a business owner creating a show, maybe posted through YouTube. They do something around that, and it could be around the problem they’re solving, you know, homeowners, repairs and home improvements and those types of things. I remember seeing on YouTube once someone did, you know, you Google repairs, fix a toilet, and you could find some videos on how to do that. But one did a really great job of explaining how to do things. Well, I remember watching and maybe, replacing a faucet handle. It was 15 minutes watching him do it, and then it gets to the part where he said, well, take this out. It’s just make one big twist and you pull it out. And I walked him for about five minutes trying to get that, my conclusion from that was. I’m paying somebody to do that because it’s a great way to get there. I’m fast, I thought I could do it myself, and I’m watching this video, which is just a simple YouTube.
Rico: [00:28:47] It’s funny, whenever I sort stuff like that, I filter it for three minutes and know that they cannot sell how to do that.
Karl: [00:28:55] But it’s a great lead gen because once you realize you can’t do the thing for time, money, knowhow, skill, expertise tools. Then now you’ve got the problem and whoever, if they, if they could tag that or if they can lead you to them.
Chris: [00:29:11] Well, we always tell people, give your best stuff for free. Just put it out there because that’s what’s going to happen. People are going to be like, wow, this guy really knows his stuff and keeps following, keeps following, and then eventually like, man, I’m calling this guy, you know, or girl, right? It’s like they know their stuff. And, and so by putting out that content and the whole, it’s fun cause I’m exactly the same way, you know, short video. Give it to me. I’m looking to do something I need a quick, yeah, let’s, let’s talk about that long format versus short form content, right? Some people like watching the entire 14 minutes. That would drive me insane, right? Some people need it quick. Need it now. So there’s ways that you can, and we do this in the agency, is we’ll develop content where you have long enforcement, but then we also have short bite size pieces of content. So now you’re capturing the audience that likes the short form content, but also, specifically podcasts, that’s long format. You’re sitting in Atlanta traffic. It drives me nuts if the podcast is only three minutes right. Because I’m going to be in traffic for another 40 minutes, right? So, so having long form content, there’s, there’s a time and place for that as well.
Rico: [00:30:18] And also, I think, you know, when you’re, when you’re doing that little form content, Instagram doesn’t work that way, right? So you’d want something shorter. So taking those snippets out, and actually maybe do you, repurposing that one podcast, you have four or five different posts.
Chris: [00:30:32] Yep. That’s exactly what we want to do. Yeah, that’s exactly what we do. So, so we’ll, we’ll get long form content and then we’ll take the best pieces of content out of that entire episode and that’ll feed the content machine for weeks.
Karl: [00:30:45] I’ve found one thing they started doing recently and sharing with other business owners, if you were talking about capturing. What you’re doing day to day. So if I go to an activity, it can be a voluntary community thing. I try to remember too, I used to just snap a picture and post, but Rico, you helped show me and I now take a small video and I only go for 30 seconds if, if that, and post the video piece of what’s going on in that activity and I see a lot more response to that video. So I have the mix of, you know, still versa video.
Rico: [00:31:22] Kimball’s $10 for an iPhone. I have one. I use it all the time.
Karl: [00:31:28] Yeah, it’s amazing. So these are small things that anyone can do.
Chris: [00:31:32] Instagram stories are huge.
Karl: [00:31:33] But, but if somebody wanted help with this, you know, where can they go and learn more?
Chris: [00:31:38] So, I mean, to, to find me, you know, @ChrisDeBlasio on any social media platform, you know. Just, Chris DeBlasio, that’s me. Agency 850. So Agency850.com is the company. So yeah, you can find us, find us on any social media platform at this point.
Karl: [00:32:00] So I’m curious, you know, you know, you’ve been busy and so on. Do you got anything coming up or going on where folks, you can learn more about what you do?
Chris: [00:32:09] Yeah, well, I mean, we’re, we’re constantly doing new shows and constantly creating, you know, shows for thought leaders and, and, and whatnot. So, we’re releasing that stuff digitally. I mean, on the movie side, I do have a, a couple of projects that we’re working on, unfortunately, under NDA. I can’t say anything on as, as this episode, but maybe we’ll do a follow up. But we do have an Atlanta based series that just got Greenlight.
Karl: [00:32:33] Oh, fabulous. Well, I want to thank you for coming out and chatting with us. We, you know, I always like, you know, looking at how to improve a business from a different angle and there’s things that, you know, the entertainment industry, Hollywood films done really well. And when I see small businesses, at times it could feel it’s an arm length away. But, I’m learning
that as technology changes, as people’s tastes changes, people following YouTube series just as much as they are or something on Netflix and so on, if it speaks to them.
Chris: [00:33:09] There are more people that are following the Joe Rogan experience than there were that watched the Walking Dead. Yeah, I mean, the, the, you know, podcasts and recurring content, especially digitally, the, now’s the time to get on it. And if you don’t know how to do it yourself, there’s companies like ours that do it.
Karl: [00:33:25] Oh, that’s fabulous. Well, thank you very much for coming in and we want to thank Atlanta Tech Park again for hosting the podcast. It’s a great place to come and work with other entrepreneurs network, attend some of the events here. If you’re looking for a great environment and place to work and, it’s a good place to come and check out and get a tour and see if that, if that works for you. I’m Karl Barham with Transworld Business Advisors. You know, it’s been a pleasure to work and, and work in the, in the Georgia Metro Atlanta community, helping business owners figure out exit strategies for the business when it’s time to sell. We have a team in place that can help them do that, but even if they’re not ready to sell. And we’re able to help advise people on the best thing they can do to increase the value of their business. So if you ever wanted to consult with somebody around that, just reach out to www.TWorld.com/AtlantaPeachtree. Schedule an appointment, one of our consultants. Rico, why don’t you tell us a little bit about what you’ve got coming up?
Rico: [00:34:29] So if you want to find me, LinkedIn, Rico Figliolini or you go to MightyRockets.com. If you’re looking for some portfolio stuff from my end, I do everything from product videos to social media content and branding, so you can find me there. Also produce Peachtree Corners Magazine. Its a magazine in the city of Peachtree Corners, this coming issue, we’re gonna hopefully if everything works well. Outcome is stories about youth sports, that some of the stories in, they’re doing good homegrown nonprofits. And I’m recovering these other stories. I mean, every issue is, hopefully chock full of things that you can go to LivingInPeachtreeCorners.com to learn about that.
Karl: [00:35:10] Absolutely. Follow us on all the usual sites. Facebook.
Rico: [00:35:14] Well, if you’re not seeing this on Facebook, go to Peachtree Corners Life, like that page, and then you’ll get alerted when we go live or go to Instagram and you can find us by searching the Capitalist Sage. You’ll find this there, and just follow that.
Karl: [00:35:31] Please subscribe to us on iTunes.
Rico: [00:35:34] iTunes, iHeartRadio, Spotify, SoundCloud, YouTube, Stitcher, I think it’s up for something. I forget what it’s called, but anywhere you find the podcasts were fed out there.
Karl: [00:35:46] So just follow and subscribe and share with other folks. If you’ve got folks that are busy, if they’re stuck in traffic, if they want a bite size amount of information about different things to help them improve their business, check out the Capitalist Sage.
Rico: [00:35:58] And leave a review too, because that will help get us up in the rankings.
Karl: [00:36:02] Yeah, absolutely. Well, thank you everyone. We’ll look forward to chatting with you and bring you more great guests. Thank you, Chris.
Chris: [00:36:08] Thank you.
Rico: [00:36:09] Thanks guys.
Capitalist Sage: Why Digital Marketing is a Must in Every Small Business [Podcast]
Are you missing something in your business marketing plan? Trent Phillips, CEO and founder of Bizography is here with great tips and tricks for your digital marketing plan. Join Karl, Rico, and Trent as they discuss the best tactics for your business.
[00:00:30] – Intro
[00:04:49] – About Trent
[00:07:56] – Changes in Consumer Behavior
[00:13:25] – Why you should consult an expert
[00:15:19] – First steps to make a difference in your marketing
[00:19:31] – Choosing the right marketing for your business
[00:22:05] – Advantages of video
[00:28:06] – Driving conversion and leads
[00:32:59] – ROI on digital marketing and AB Testing
[00:41:33] – Closing
“What stuck with me was that they were small and big companies have a lot of resources,Trent Phillips
programmers to make these kinds of things work. Who helps the small guy? And that was the light bulb moment for me, is that there is an opportunity, to help small businesses get on the internet.”
Karl: [00:00:30] Welcome to the Capitalist Sage podcast. We are here to bring you advice and tips from season pros and experts to help you improve your business. I’m Karl Barham with Transworld business advisors and my co-host Rico Figliolini with Mighty Rocket Digital Marketing and the publisher of the Peachtree Corners Magazine. Rico, how about introducing our sponsors today?
Rico: [00:00:49] Sure. So let’s talk about where we are first. We’re in the podcast room of Atlanta Tech Park. Atlanta Tech Park is an innovation hub with 60, 70 companies. I think right now their work out of here, out of a capacity of about 110 so a lot of companies here at Atlanta Tech Park, it’s an event facility also. So you’ll find all sorts of things going on. What’s the next one? Is the FinTech event happening in April?
Karl: [00:01:14] It’s coming up in April. Their CEO, a CIO round tables, their schedule.
Rico: [00:01:19] And you can find one on one financing here. You can network with other companies and other financial sources. They do Financial Fridays.
Karl: [00:01:29] Financial Fridays, we have Wine Wednesdays once a month. Lots of places for entrepreneurs to come out, network with others, learn some stuff, and get support they need.
Rico: [00:01:39] That’s right. So Atlanta Tech Park. So it’s actually on another innovation thing here in Peachtree Corners. And that’s the Curiosity Lab in Peachtree Corners. It’s a 5G Sprint, we should say Sprint 5G enabled autonomous vehicle track, one in 1.7 miles or so. It’s a living lab. I mean, there’s cars on there, there’s people walking crossing the street, and it’s a place that companies can come to plug in their stuff. And whether it’s in the Ollie Self driving vehicle or put the wrong vehicle on this, on this track.
Karl: [00:02:12] And look outside of Atlanta tech park. You’ll see some scooters out there. So scooters are coming. E-scooters coming in yet will driverless scooters that will return back to its location. So we don’t have that problem. Folks in downtown Atlanta.
Rico: [00:02:27] But the dumping the scooters on the corners, no, these are enabled through an app where you can get them to come to you even go pick them up. And then, like you said, once you’re done, they’ll go right back to where they were. So, and they’ll self charge and stuff like that. So that’s another thing that’s going on here. And you know, the backbone is wireless, right? It’s 5G. But what drives that whole backbone? You still got to bring the cable here to be able to do the 5G and what’s the backbone of that? One of our lead sponsors, and that’s Hargray Fiber. They are a Hilton Island based company, and they are a company that in the Southeast is bringing fiber optics to not only consumers, but businesses. So if you’re a small business and you’re looking for fiber solution for your network, for phone, internet, entertainment, you can go to them. If you’re an enterprise level, you’re looking for bundled resources that can do VoIP and other types of incidents, traffic and security that they can
provide. They’re like an IT company, if you will. So they are a lead sponsor of ours that provides that in. You can find more about this company, Hargray Fiber at HargrayFiber.com.
Karl: [00:03:38] Fabulous. I love how cities like Peachtree Corners all over the country are transforming themselves into this technology in digital, digital, new smart city. And one of the things that we’ve been noticing is that, small businesses have been struggling to make their transformation to leverage digital marketing, digital technology. So I’m so happy to have today’s guest, Trent Phillips, founder and CEO of Bizography. A local web design and digital marketing company that helps people improve their digital month marketing. If anybody out there is looking for them to grow their sales. The traditional methods of doing that, they still work, but they’ve evolved. People have mobile phones. They’re looking in different apps, web, Facebook, Instagram, and others and Trent and his team and photography helps people do that. So we just want to share some tips today on what people can do to put that into their marketing plans for 2020 to help them continue to grow their business. Welcome, Trent. Really appreciate you coming.
Trent: [00:04:48] Thank you for having me today.
Karl: [00:04:49] Well, why don’t we start off by telling us a little bit about, you know, what brought you to where you are today? Just tell us a little bit about yourself and, and what you’re doing now?
Trent: [00:04:59] Well, I guess that would be considered a dinosaur today. I’ve actually been in the technology business for 35 years. Started out, actually writing a babysitting COBOL program on a mainframe and realized that that was not, my destiny in life. And so, went, got a job in the software business. So in software, initially a portfolio analysis software to wall street firms and did that for awhile. I actually was in the software business for 15 years. Went through two or three startups. A very interesting process. A couple in IPO, so, you know, worked out. But, around 1999, I had just transitioned from the last software company I was working for. And, at the time the internet was the brand new thing. And, I was enthralled by the internet. And so I’m sitting in the CEO’s office at Home Depot one day, and he was talking to me about a software contract, and I had a call from one of his suppliers, and the supplier was having problems, logging into their inventory system, via the internet. And I realized, after talking to the CIO, he’s like, these guys are a very small supplier. What stuck with me was that they were small and big companies have a lot of resources, programmers to make these kinds of things work. Who helps the small guy? And that was the light bulb moment for me, is that there is an opportunity, to help small businesses get on the internet. And, I was much more interested in providing the content. So it started out as a web design company and, about six months after we started, the internet went, kaboom. And so a lot of people went out of business. And so I kinda…
Karl: [00:07:18] 2002 right?
Trent: [00:07:19] Yeah, 2000. So I looked around and said, you know what? People are still going to need websites. And, that’s where we actually made our bet. And, 20 years we’ve been doing that, building websites and over that timeframe, things have evolved. You know, search engines have come along. Social media has come along. Digital marketing has come along. So, we’ve just been a company that’s kind of embraced all those technologies as they came along and incorporated those, into our solutions for small and medium size businesses.
Karl: [00:07:56] So let’s get into that a little bit. you start thinking about the small business, on our, what are some of the things that are changing in consumer behavior when it, when it comes to business marketing?
Trent: [00:08:10] Well, I think the biggest thing that has happened is the consumer, how they consume information has changed. And for somebody who’s been in business in the last 10, 15 years, they have actually seen a dramatic shift. And the way people get information. And so in the marketing business, you have to find customers, and every business does. But how do you actually go about finding those customers? It used to be the yellow pages. It used to be a teller, an ad in the newspaper. Those days are long gone. Everybody, they walk around with a cell phone and so they’re there. They’re a captive audience in some ways. But how do you find that ideal client? And so that’s been one of the things that we’ve been tasked with. And one of the things that we actually provide a solution is helping those businesses, small businesses find clients today. And it’s different.
Karl: [00:09:20] So, if you think about it, and, and I love, I feel like the role of print media has shifted. And, and 30, 40 years ago, it served both giving information, keeping people aware. It was the classify where people went and found things to buy and sell. It was a sports section where you got information on sports and so on, and it filled maybe, you know, 10 other roles today and print media still has an important role. I think it’s elevated, sharing story telling. And so on. But some of those other aspects of it have started going into other aspects, especially online and digital media. If you’re a small business owner today and you’ve had a successful business for 25 years, you’re, you’re the place where everyone already knows your name. Why should I as a business owner like that, invest or start exploring improved websites, digital marketing, those types of things?
Trent: [00:10:23] Because your client today is in those places. I don’t think you have to abandon the traditional ways you’d done business. I always use the old football analogy. As a, as a coach, you got to have a ground game and you gotta have an air game. And I think of the old ways of actually doing business, face to face, handing out business cards, networking, doing print media, those things. That’s the ground game. But you also today have to have an air game and that air game has to be, you know, social media marketing, email marketing, online advertising, all the things that people have embraced the day, as, as solutions for getting information. The combination of the two, I think is where the opportunity is. And, there’s a balance that you have to strike and it depends on the business. Some businesses can still use print media very effectively today. But a lot of businesses, their clients are on the internet.
They’re on social media. They’re in all the places that you see these digital assets, and you’ve got to have a presence there. And so what we do is we try to help clients understand, where are your clients? How do you get to those clients? And then provide the services to help them acquire this contents and keep them.
Rico: [00:11:57] Do you, do you find like a, you know, when they teach you business, right, in business school and stuff, they teach you every client’s different. You have to find out what, how they need to reach their client because every client is different depending on the product, service and all that. When we talk social media, do we also talk, like if you do in retail, do you want to be on Amazon? Do you want to have an Amazon store? I mean, you haven’t might have a brick and mortar store, but do you want to have that Amazon store? Because today you can be on Amazon, you can be on, Home Depot will love you, put their products on their roll. Mark, go to any of these places, right? And what’s that? All the one Etsy makers. I mean the, and that’s not necessarily social media, but that’s all encompassing, right? Do you find that?
Trent: [00:12:43] Right. As a matter of fact, depending on what you’re doing, you may need to be in all those places, right? You may have your own eCommerce site and still sell products on Amazon. if you have excess inventory, you may actually want to get rid of it on eBay. And so you, you could actually use all of those different places to do e-commerce. And that’s the thing that we try to articulate the clients is that, one size does not fit all. Every company is unique in how they actually do business on the web. What we try to do is to try to help them understand what’s the best approach for them.
Rico: [00:13:25] What do you, how do you answer them when they say to you? Social media. I have a Facebook page. I have an Instagram account. And I, I, we’re, we’re handling it fine. But then you go and you look and you say, well, maybe they posted once every three weeks or something. How do you answer that to them when they think it’s free and they think that they can just do it themselves?
Trent: [00:13:46] Well, there are certain things that you can definitely do yourself. I’m looking at something like a Facebook platform, a very sophisticated platform. And I can boost the posts like a 15 year old can boost a post on Facebook, but he can’t put together a digital marketing campaign that actually segments my customer base based off their consumer behavior, based off the things that they’ve actually done as far as surfing the internet.
Karl: [00:14:16] Why not? Why? Why can’t you know Joe, the average business owner? Why can’t he do that?
Trent: [00:14:22] Because he’s wearing a lot of hats. He’s wearing a lot of, he’s, he’s the marketing guy. One day, he’s the accounting guy. The next day, he’s the HR guy. The next day. And so he’s wearing a lot of hats. And so if you’re going to wear a lot of hats, which every business owner has to at some point, that makes only a lot of sense to outsource some of these things to a company like ours. Today, very few people do payroll internally, because it’s just not
cost effective to do so. And what we try to actually, work with our clients to understand is, what is your core competency? Where are you most comfortable if marketing and digital marketing is not your core competency, then outsource that to us. Because we’ve been doing it for a long time. We have a lot of experience doing it. And we can actually do it more effectively.
Karl: [00:15:19] What are the times when I talk to business owners around their digital marketing or so on? They say, Oh, I tried that and it didn’t really do anything. What are they missing to give us specific as to what does it look like to do it well versus what you see people, when you start with them, what are they doing normally versus how do you really elevate that?
Trent: [00:15:42] The first thing you have to do is you have to set expectations. Because a lot of people think that, Hey, I want to run a Facebook ad and I’m going to get clients right away. It doesn’t work that way. There, there has to be expectations set as to what’s going to happen. There are certain things you can do digital marketing wise where you can get results quicker. But if you’re actually just doing content marketing, blogging, you know, putting stuff on different social media platforms. You may not see a return on that investment right away. Why not? Because it’s not a traditional way for people to actually spend money. Here’s what happens today, and this is the beauty of the internet. The internet, the main use of it, I think is still today is an education platform. The best user is an educated user, and today everybody can get very educated on the internet by just going out and looking at stuff. I can read blogs about how to do anything. I can go to YouTube and learn how to do anything. And so as an education platform, I could learn certain stuff. But if you’re not doing digital marketing day in, day out, like a small business owner or a lawyer or a dentist or a doctor who, who’s not. There’s no way you can actually keep up.
Karl: [00:17:11] So help me understand that. Let’s say I’m an attorney and I’m putting out a blog regularly on my website, and maybe I posted them. What’s, what am I missing? What, what’s the thing that a professional firm does that’s different than what I’m doing?
Trent: [00:17:29] Well, you may actually put out a blog, you may put a few tags in it. You may not be optimizing it for search engines properly. You, the frequency needs to be there in order for you to actually do it right. Your frequency, how many times are you blogging? and once that blog is done, is it just been blogged on your blog, or is it, being posted on your Facebook page? Is it being tweeted on your Twitter account? Is it being posted to your LinkedIn account? All at the same time?
Rico: [00:18:04] And probably several times. No one’s looking at the Twitter feed like every single minute of the day. So that stuff needs to be out there five or ten times.
Karl: [00:18:14] It sounds like you’re describing to me part of this equation to get good at this. Is there, there’s a little person in a room that’s in front of their computer just constantly doing stuff for later to that. Is that, is that what’s going on?
Trent: [00:18:30] No, no. There’s a, there’s technology in place. There’s automation in place, to make all that happen. We have people who can actually put that automation in place, tie all those different platforms together, make sure that you’re actually targeting the right platforms. If I’m, looking for 20 year olds. I’m probably not looking at Facebook. And so a lot of times people are actually putting stuff out on these different platforms. I don’t understand the law in demographics associated with these different platforms, because depending on who your customers are, they may actually be in a different place. And so that kind of expertise isn’t always known. And so, automation, helping them with the demographics. developing the content, for those different things. That’s all stuff that we do.
Karl: [00:19:31] If you, if you look at, different types of business, some of those just kind of walk to a couple of professional services business, what platform, what would be a good digital marketing plan look like for lawyers, accounting and professional service?
Trent: [00:19:45] Well, I’m definitely going to target LinkedIn because that’s where professionals are. The people that they work with are typically professionals also. So that’s a very good platform, I think by the thought everyone should actually market on Facebook, but the sheer size of it, and is, is big enough that it actually has, a target market for pretty much everybody. And so those two platforms are very good. Then the other one I think is extremely important is Twitter.
Karl: [00:20:17] For professional services?
Trent: [00:20:19] Twitter. Yeah. Because what happens is that Twitter is the 21st century PR tool. And, if you want to actually market your services, you want to toot your own horn. Twitter’s how you do it. And so you have to use, not only traditional ways of doing stuff, but also stuff like Twitter, which, I think gets overlooked.
Rico: [00:20:45] So what about Instagram though, wouldn’t you?
Trent: [00:20:47] Instagram’s for, for picture based stuff is good. And if you’re in a service business, where are you showing your work is important. Absolutely, pinterest.
Karl: [00:20:59] So let’s flip to that. Let’s, let’s say, you know, you’re not a service based basement, but you make a product. Let’s say it’s arts, it’s, it’s, it’s gift type items, crafts, that kind of stuff.
Trent: [00:21:11] Pinterest, Instagram, Facebook. Those are all good platforms.
Karl: [00:21:16] And you’re posting what, what? So what’s the content? What is the content you would deliver on that type of?
Trent: [00:21:21] I’m going to deliver what your, your product, you know, examples of your work. Cause that’s really what you’re doing. Also, again, I still think you have to use Twitter as a way of actually showing your work. you still have to use a blog as a way of actually, you know, demonstrating your expertise, positioning yourself as an expert in that area.
Karl: [00:21:42] So if you’re a service person and you do something like counseling, I’m going to give something generic like that. How do you show your work in counseling?
Trent: [00:21:49] Well, I think what you do is you actually show your expertise, and so you’re, you’re, you’re blogging, you’re tweeting, you’re doing things along those lines. You can’t really show that on Pinterest.
Rico: [00:22:05] But can’t you, you know, I find video even more accessible and with captions, it actually is a stronger element than, than just posting stuff like that.
Trent: [00:22:14] The video is, is the, is the game changer, videos, number one, right? Rich content, the richer content, the more people you’re going to get.
Karl: [00:22:26] So why aren’t people doing more videos? I mean, I go on, I look at everybody in there. You know, I get the big companies and folks, but when I look at small companies, there’s no video.
Rico: [00:22:38] They’re probably afraid of it for the most part.
Trent: [00:22:40] Well, I think a lot of clients that we talk to, they think they have to have a Disney presentation in order to do video when literally everybody has, everybody’s a videographer today, all you need is your cell phone.
Rico: [00:22:56] iPhone makes it so, Apple makes it so much easier to shoot a video.
Trent: [00:22:59] Right? Right.
Karl: [00:23:01] So help me with this equation. The access is there. The tool is there. They’re shooting video of their kids and their pets and everything else.
Rico: [00:23:09] The cats.
Karl: [00:23:11] How, how can a small business owner take that, those tools and apply it to drive, drive their business?
Trent: [00:23:19] Oh, there’s, I mean, there’s several ways. I mean, just, you know, talking about your business, doing a presentation about your business during the presentation about the products and services that you offer in video. Then taking that video and, and, and delivering it
via email, via websites, via all the different platforms that you could put that social media. And so it can be used very easily. We encourage our clients to do that. I think there’s still a phobia around doing video to a certain extent. And I think it has to do something with the age of the clients because our younger clients have no problem doing video. Some of the other clients are going, I don’t know if I want to be on video. And what they’re missing is the opportunity to present their products and services in its best light. Everybody today is a movie star.
Karl: [00:24:23] It’s interesting. So a lot of service businesses, when I look at their business development plan and when they’re marketing, they’ll show me, presentations and seminars and webinars and things of that as, as a major lead gen for them. And what you’re suggesting here is video, using video to supplement those activities can give them a larger reach. For further…
Trent: [00:24:49] And more engagement, because video’s just much more engaging than text and graphics.
Karl: [00:24:56] What if you’re bad? Like, what if you’re boring? What if the video is not that strong? What would you recommend a client do in that case?
Trent: [00:25:03] Well, there’s, definitely video production companies that do videos. We don’t do video production at all, but there’s tons of companies out there to do it. We partner with, with the number of them to actually, you know, design videos for presentations for how to do stuff, training, a number of ways that you can actually use video and then take that video and then market that video on a website via social media, on a blog, email, whatever you want to do with this.
Karl: [00:25:36] You use video a lot. You do a lot of video stuff when you talk to clients. You know, what are you seeing some of their apprehension around it?
Rico: [00:25:46] It’s to some degree the same. You know, if you’re older, you want to be more planned than what you’re doing on the video. Let’s say this is what I got also, right? If you’re younger, the only thing I have to tell young people is that if you are shooting Instagram video, it’s okay to do it this way, but if you want it on YouTube, you get to do it this way.
Karl: [00:26:03] Right? That’s right.
Rico: [00:26:05] Video is, the good thing about video is that you can cut it apart, right? You could shoot a five minute video and take one minute or 30 seconds of it. That’s the gem part of it, let’s say and use it. You could show the product or you could show the behind the scenes of the product, right? Like, I mean, I just posted something before we got on the, that showed us a picture of this multi-screen and YouTube before we went on. So showing them behind the scenes look of what you’re doing, showing the everyday life of what you’re doing on a, on an Instagram, whether it’s YouTube or even getting an influencer. I mean, when we put out the magazine, we don’t shoot video yet on it, but we take pictures of like at least a dozen places we
go to. They’re holding the magazine. It’s a place that you can, and we post it, we tag it, we tell people you could go, you know, go have a burrito and you might as well pick up Peachtree Corners Magazine while you’re there. So it’s taking brands and putting it together right. And if you get influencers that, and we’ve had them where they take a picture of the magazine with a coffee cup on it and they’re like, you know where we just picked up our latest copy? I mean, those are the best, right? When the influencers are out there sharing those videos.
Trent: [00:27:17] And you know, as long as you’re happy with the video, then you’re fine. If you need to do any editing to the video…
Rico: [00:27:23] Then it becomes, and there’s apps, but you’re right, you have to be your 18 year old kid not able up to do it for you, but you might not be able to do it yourself.
Trent: [00:27:31] That’s right. So a lot of business owners, because it’s their business, they obviously want to put their business in the best light. And so they want to, they want a nice presentation of everything that they’re doing. So when you get into post production, yeah, you’re talking to different volumes.
Rico: [00:27:49] And different dollar amounts, different, because you’re talking, you could shoot on an iPhone 11 you could shoot 4K and you get great sound, but if you want to do that in a professional level, they might charge you 6-700, $1,200 for the die in versus, you know…
Karl: [00:28:06] Being able to do a conversion. So again, attracting people there. What can people do in their digital marketing plans to drive conversion where customers are coming in and either requesting their services or buying their product?
Trent: [00:28:22] We still think today that, in a lot of ways a website is still central to what a lot of people will use as a jumping off point. And so whether they actually come through the door from social media or from a blog or from an ad, they don’t necessarily have to go to a website, but at some point in the sell cycle, we see people still going to a website. And so if you can drive that ideal client to your website, provide the content on that website that speaks to the person that you’re targeting, put the right presentation, whether it’s video call, the actions, eBooks, whatever, in front of those people. Then we’ll actually allow those people to convert. Then you’ll see a higher conversion rate, but, we call it, building customer centric content. And so the websites need to be customer centric, not built around the company themselves, but built around the people that are actually going to be visiting the website. And then having that content speak to those people. So they do raise their hands. So they do actually fill out that inquiry for them. So they do actually do that call to action. And so we spent a lot of time working with clients to make sure that the content that they actually are providing gives that ideal client, that jumping off point to go, I’m your guy. And so that’s some of the stuff that we do.
Karl: [00:30:03] You know what about if I, if I could act, investment? When I look at a business owners financials and so on, one of my quick scans, it’s how much they’re spending on
marketing and advertising relative to their top line. And I’ve seen a definitive pattern, if they’re in the right range and, and for some business, depending on their stage, if they’re starting up, it should be a little bit more. If they’re more mature, it can be a little bit less, but anywhere from four to 8% of their revenue for certain types of businesses. What I see as norm for the businesses that consistently grow through cycles, when I see the numbers lower and I’ll see numbers that are in the 1 to 2% and so on, but I’ll often hear, Oh, we’ve got a lot of referral. They already know who we are and so on, but when I look at their revenue numbers, it tends to be flat. And that’s fine. If that’s the objective for the owner, they could save money on marketing and it could stay flat until the environment changes. Competition comes in, they have a service head. A new product comes out, something impacts them. When you’re talking, and when you would advise more business owners, what kind of budget should they be setting if they really want to continue to grow RO, outgrow their competitors in their particular space?
Trent: [00:31:19] Well, I think your numbers are about right. What we see a lot is exactly what you said as far as getting a, using the existing channels of doing business. We’re getting referrals, so we must be doing something right. What we talk about is, but are you getting the incremental customer that’s not the person that you’re actually coming into contact with this actually in your sphere, but is someone who actually needs your services. How do you find that person or that person is not, you know, in a networking group with you? Probably, it’s not, one of the referral partners that you have, so they’re not coming through those, those existing channels of getting business. So that’s where the online advertising comes into play. And so we see a lot of people who are totally ignoring a portion of their, of their opportunity, because they’re not actually proactively going out and grabbing people. They’re simply just waiting for people to come to them, but you can’t do them. And that’s where we think you can actually pick up a significant amount of business. We see clients that are proactively going after business, and we have clients in the same business, they’re not proactively going after business. And we can see the difference because over time you’re building a pipeline of potential clients that down the road are going to become your clients.
Karl: [00:32:59] So, what would be the ROI if someone decided they’re going to invent for every dollar spent? You’re, based on your experience, what’s the ROI when people invest in a digital marketing plan and an executed plan?
Trent: [00:33:12] The thing that I think is really key for return on investment is how long are they willing to do it? Yeah. You guys, small business owners because they don’t have a lot of resources traditionally wanting to get a return on investment quicker. It doesn’t work that way with digital marketing. I think that you should have at least one year. A budget in place in order to actually do digital marketing. And then I think you should actually look very closely at return on investment every 90 days, to actually and measure what’s actually happening and actually tweak it, as you’re going through those 90 day periods. We see that a lot with advertising. Google and Facebook advertise, where you’re doing AB testing.
Karl: [00:34:09] What’s B testing?
Trent: [00:34:10] It’s literally taking different ads, for example, and, different messages and different audiences and running that stuff through those different platforms. Looking at those different audiences with different messages and seeing what happens, see, seeing who responds to what. And when we find a client who responds, an audience that responds to an ad, our response to a message whereby, another audience doesn’t respond to that ad or not are that message, then that actually tells us something about that particular audience. And so then we want to actually take that money that we’re actually spending on all that ads and actually target the people that are responding. And so we do a lot of that up front. And it’s just testing to see what’s most effective from a marketing standpoint. See what’s key about that. Can you see this? The average business owner that says, let’s do this ourselves. Designing what you’re selling is an experiment, a test, AB testing to test different messages. Get the data, come back, figure out what it’s telling you, and doing that with the key is for the first time versus, you know, this is what you do. So you know what the data is telling you. And, and that’s where I see folks, you know, missing a huge opportunity to get educated and get help that could drive it, drive their business. And that’s what actually, initially we’ll extend, you know, the term for your ROI on digital marketing because that has to be done first, right? And the average best small business owner, does not, does not know how to create multiple ads. May not actually have the expertise to create different messages. May not, definitely does not have the expertise to build different demographic audiences. and then to be able to do the test us things. We do that for clients. And a lot of times, we don’t get it right the first time. And so we have to go back and actually tweak what we’re doing in order to actually find that optimal. Audience message, ad that works.
Rico: [00:36:34] Cause it’s also, I think two other things that, that sometimes the, the business owner thinks they know the client and where it’s coming from. And they really may not understand their client well enough.
Trent: [00:36:46] Exactly. Because what happens a lot of times is, you know what? We’ll go in and the client will go, well, I know who my client is right as hell. Okay, well we’ll set up an audience. Oh, who you think your client is. And then we’ll set up a couple of more audiences that we’ll be testing. We’ll run ads at, at all those and all those audiences. And let’s see if your audience is really those people, right. And most of the time it’s not.
Rico: [00:37:13] And I think most people don’t even understand too, when you’re doing it like Edwards or Facebook or whatever, that you’re tweaking it on a continuous basis. Not every 90 days. It’s like, right. Every day.
Karl: [00:37:27] There is an interesting dynamic there. What you just described, it’s been around for a long time. Focus groups where they get different groups of people and then it, this was in a room getting feedback, understanding motivation and so on. You’re able to do that digitally now through these platforms and understand, demographics patterns where the, the cost of doing it
now drastically dropped.From what it took 30, 40 years ago. If you just use focus groups to, to be able to do that on scale for lots. So it makes it accessible to small business people.
Rico: [00:38:03] You know, a lot of times you can also, even though this is, this is using a camera, right? Set up your iPhone camera, do a time lapse, and then look at it at the end of the dance who your customers really are. There will be a pattern in there of the type of client that’s walking through that door. If you’re a consumer drifting business, you’ll be able to see that in a way more natural way. You know, the focus group. I agree. You know, you could do that. He gets some good feedback sometimes it depends. But if you put that time lapse camera up for about eight hours in your shop and you see that and then you play it back later, you can see the exact client in a way more dynamic way.
Karl: [00:38:40] I do that often. And you can do that digitally, digitally, who’s how long they stay really.
Trent: [00:38:48] And so just looking at the, at the demographics and the behavior of the people that are actually coming to your site? Well, this person, went to bankrate.com to look at a mortgage. So is he actually a prospect for a real estate agent? Probably. This person got turned down by the bank. Is he a good person to target for a hard money lender? Probably. And so there are things that, you know, if, if some, if a young couple, all of a sudden their address changes, are they a good target for divorce attorney? Maybe. And so the behavior behind these platforms will allow you now to actually build audiences based on their behavior. And it’s the rest of stuff that a small business owners never gonna be able to understand. And that’s the type of stuff that we do.
Karl: [00:39:45] Oh, this is a lot of good information. And, and I think it’s, it’s, it’s one of the areas where I find, most small business owners are lacking in. And when they look at their plans, I start with the financials. I see their marketing spend. I asked them what are they doing. And they’re going to tell me a lot of traditional methods. And they’ll describe their website. They’ll describe, maybe buying some Facebook ads or a couple of things, but they don’t necessarily have a LinkedIn strategy. I don’t think that they’ve done AB testing. I don’t think that they’ve looked at, at, at the data and made tweaks on it. And so they’re not getting the results that they think they’re doing really good digital marketing. And, and so if there’s something in 2020 that small businesses can do to, to, to improve their business, I think definitely if you don’t have a website, it has, it has a place in your business and it’s probably necessary if you’re interested in attracting more customers. If you don’t have a digital marketing plan that leverages the right platform with the right content and the right frequencies and the right methods, you’re leaving money on the table. And I think, Rico, you mentioned video, incorporating video into it. Rico: [00:40:59] I think if you’re not doing it, you’re…
Karl: [00:41:01] Just not doing it. They’re leaving. You’re leaving money on the table if you’re trying to acquire customers.
Trent: [00:41:07] Right. And I, one of the other things I think is really important is, is this is something that the owner actually has between his ears, is to take their expertise and actually use it as content for social media platforms. And so, that’s something that really just requires you to take all that expertise that you have between years and sharing it with somebody.
Rico: [00:41:32] That’s absolutely right.
Karl: [00:41:33] So well, thank you so much. Well, why don’t you tell us a little about what you’ve got going on, over the next few months. How can people find you more?
Trent: [00:41:41] They can find us at bizography.com, that’s the easiest place to find this. We are actively working with all different types of small and medium sized businesses. Trying to help them understand this challenge and digital marketing. We work for companies actually around the country. So, we’re in Alpharetta and you can find us on the web at bizography.com and, we’ll be the guys, I’m out there with our hair on fire trying to try and help people.
Karl: [00:42:14] Well, I want to thank, I want to thank our guests, Trent Phillips, CEO of Bizography. First time today helping us just, you know, giving us advice on how to grow our business using digital marketing and websites. Everyone talks about it. Everyone says they’re doing it, but if you take nothing away, nothing else away from today, there’s a lot more that goes on behind the scenes and you gotta make a decision. Do you have the time to commit, to learn and execute on all these things to really drive a strong digital marketing campaign so you get a return on your investment? And if you’re honest with yourself, you don’t think you could. You know, seeking help isn’t hard. I don’t know that many people that would try to defend themselves in court if that’s not their, their vocation. If you’re looking to grow your business, focus on your customers, focus on your T’s, focusing on your business and get either educated and, and pick up the skills yourself or find someone that has it to help you grow your business. So I’d like to thank Atlanta Tech Park for hosting the Capitalist Sage Podcast. If you’re looking to start a business or be around entrepreneurs and in, in a, in a greater work environment, come take a visit in Peachtree Corners, Atlanta Tech Park, and located in the Curiosity Lab right down the street from city hall here. It’s a great place to come by, ask for Emily or Natalie, and they’ll give you a tour and tell you a little bit more about some of the services and opportunities that are here. I’m Karl Barham with Transworld Business Advisors of Atlanta, Peachtree. We help business owners just trying to improve their business. We do it so that they can improve the value of the business. They can, they can, they can, send their kids to school. They can live a good life. And when they’re ready to move on to the next thing, we help them find buyers and, and, and people that’ll help them buy their business so that they can move on to the next thing. So if anybody is one, have a consult with any one of our advisors, you can reach us at TWorld.com/AtlantaPeachtree or you can email me KarlKBarham@Tworld.com and we can have a conversation about your business and, and how you can grow it and, or if you’re ready, how you connected it also, Rico, why don’t you tell us a little bit about what you’ve got coming up?
Rico: [00:44:37] Sure. Well, I want to, I want to thank again, Hargray Fiber for being a leading, sponsor on the podcasts that we do. The family podcasts, because Capitalists Sage is one of several that we do, Peachtree Corners Life. You’ll find that in fact, tonight we’re interviewing a candidate for Gwinnett County Sheriff. So if you want to tune in at about 6:30, we will be talking to Floyd Scott tonight. Peachtree Corners magazine is a magazine that’s mailed to every household in the city of Peachtree Corners, so you don’t have to worry about walking into a place and picking it up with, it’d be right in your mailbox. It’s going to be a big, big magazine you should’ve gotten in the last week or two. We’re working on the next issue now, which is the April/May issue. Big cover story is likely youth sports. That’s big in Gwinnett in Peachtree Corners and Gwinnett County. So we’re looking at baseball, softball, soccer, and then a variety of other sports in there as well, along with middle school soccer. No doubt we’re also going to be doing an article on doing good, using homegrown, the homegrown nonprofits in Peachtree Corners and what they’re doing. So we’re going to be doing that as well. You know, it’s interesting finding you could Google what you want, if you know what you want, but we hope that the magazine. Brings surprises that you’ve not been, that you haven’t been looking for. So that’s the good part about print to a degree, especially when it’s hyperlocal, because you really can’t get that on CNN or Fox news or anything like that. So there’s that. And then of course, you know, MightyRockets.com if you’re looking to do videos or social media content or anything along those lines, and you just want to talk shop, checkout MightyRockets.com, give me a call, (678) 358-7858. And visit LivingInPeachtree Corners.com, which is a website for the magazine and these podcasts.
Karl: [00:46:30] And you will see additional articles, news in there around business, around education, around living in and around Peachtree Corners. A great site if you want to keep up with local happenings. And there, there’s a great way to extend digital media, how we can help educate and people can find information, about, about what’s going on around the city. So, thank you. Thank you for that.
Rico: [00:46:55] Thank you.
Karl: [00:46:55] Thank you. Thank you very much. Well, everyone, thank you very much. This, this has been our 30th episode of, of the Capitalist Sage podcast and it has been a joy and we’re continuing to bring you local business experts and business leaders and people in the community so that more people can find ways to improve their business. That’s our mission and we’re going to continue to strive to do that in 2020 so thank you everybody for tuning in. Follow us on Facebook, any Peachtree Corners Life on Facebook.
Rico: [00:47:29] Share it with your friends, cause you get notified when we go live in these streams and on Instagram, you could go to the Capitalist Sage.
Karl: [00:47:36] Capitalist Sage on Instagram. So you’ll be notified when we do a new episode. Thank you everyone. Have a great day.
Capitalist Sage: How to fund your business growth [Podcast]
Business banking and funding your business can be intimidating. Luckily we have the help of business banking expert Anita Davis – Chief Funding Matchmaker, sharing her sage advise on how to access capital and fund your business growth through SBA and alternative loans. Join Karl Barham and Rico Figliolini on the latest episode.
Recorded at Atlanta Tech Park in the City of Peachtree Corners, Georgia.
Where in the podcast to find these topics:
[00:04:42] When to Reach Out to a Bank
[00:05:31] Risk and Funding
[00:06:52] Credit and Funding
[00:11:28] Options for Funding an Acquisition
[00:13:54] Loan and Funding Rates
[00:16:09] What is SBA?
[00:22:43] SBA Structures
[00:24:39] Industries SBA doesn’t fund
[00:26:18] SBA Requirements
[00:29:15] Funding in 2020
[00:34:51] How to reach Anita
“So even with your good credit score, now they want to see not only your credit, they want to see your bank balances in their bank for over a period of time. And so what happens is people don’t know that, that the banks and all of these lending sources are already making the defense decisions about how they’re going to restructure and how that tightening up on that credit. And if you’re not prepared, you don’t have any projections, you don’t have any resources on your team to help you with that, then that’s that. That’s, that’s, this is the time to explore. Where can you get that support?”Anita Davis
Karl: [00:00:30] Welcome to the Capitalist Sage podcast. We are here to bring you advice and tips from seasoned pros and experts to help you improve your business. I’m Karl Barham with Transworld Business Advisors, and my co-host is Rico Figliolini with Mighty Rockets Digital Marketing and the publisher of the Peachtree Corners Magazine. Hey, Rico. How’re you doing?
Rico: [00:00:45] Hey, Karl. Alright,
Karl: [00:00:47] Why don’t you introduce some of our sponsors today?
Rico: [00:00:50] Sure. I want to introduce our lead sponsor for the first time, Hargray Fiber. They are a business that is very unique to this area. The two piece is the city of Peachtree corners. Actually, they just moved in a little while ago. So they have philosophy is that every business is unique. That the, they craft customized solutions for our hundreds of businesses here in the Southeast that based out of Savannah, they’re looking to work with small businesses to create affordable bundle services on other, that level or even enterprise cause this level where they can talk about managed, bundled sites, full suite of managed IT services and all that. So they customize a solution. Every business that needs fiber cable in there. Our sponsor. Thank you for doing that. No matter what industry though, you run you should take a look at them. They can do internet, TV and phone solutions and they can meet your local need and be local so you’re not dealing with a cable company that then you have to call some service and they might or might not show up.
Karl: [00:01:52] Well, they’re in a perfect spot if they’re looking at growth for business. Peachtree Corners has a lot going there. Atlanta Tech Park and Curiosity Lab and all the businesses that are joining the community. So glad to have them onboard as a sponsor and also a member of the business community.
Rico: [00:02:07] And the other thing too, Atlanta TechPark, right? We’re here in the podcast studios, Atlanta Tech Park in the City of Peachtree Corners.
Karl: [00:02:14] Yup. Wonderful coworking space for folks that are building their business. There’s 70 plus companies here, events held here throughout. we have a network of resources available to entrepreneurs to be able to leverage, to grow their business. And Atlanta Tech Park are right here in Technology Park, in Peachtree Corners. Come check out Atlanta Tech Park. Well, today’s guest is Anita Davis. She is the founder, president of the chief funding matchmaker of Praxis Strategic Solutions. It’s a consulting firm that helps companies fund business expansion that, and also they’re able to help support corporate and government customers and training people on funding and business, et cetera. So really thankful to have you join us today. And today’s topic we want to talk about, it really relates to funding, funding your business growth. Anybody that knows and owns a business knows that to grow a business takes input of resources, both capital and people and time and strategies. But right now, if you’re looking at the beginning of 2020 it’s the time to look at what are the funding needs you’re going to need over the next year? And we’re here to talk about the different options that are available from
SBA to some alternatives, and some of the things you should be thinking about and misconceptions of seeking bank funding for your endeavors. So anyway, why don’t you tell us a little bit about how you got into this?
Anita: [00:03:49] Thank you so much for having me. First of all, it’s, it’s a pleasure to be here and always talking about money. I am the money lady, so I love money. I used to be a banker for 20 years. A business banker and a commercial lender. And so that is where my passion has come from. I started my own firm four years ago under the name Business To Banker Connection, because I connect people with money and I’ve navigate the funding process for my clients. My passion is to make sure that small businesses that are intimidated by the process of acquiring capital to grow their companies, have somebody to navigate that for them. Most of my companies that I work with, Karl and Rico, they are small companies and they don’t have a CFO in place to navigate that for them. So they hire me to take care of that process for them, and I make sure, let’s say I can direct them directly to the places that’s going to give them the capital that they need to grow.
Karl: [00:04:42] Oh, it’s fabulous. It’s, it’s interesting when, when you start thinking about, lending, what are some of the, when, when do, should people start considering whether or not they need to reach out to a bank to start funding, what would be your recommendation?
Anita: [00:04:57] So you need to know when you have expired your capacity to internally manage that growth. Then you have more clients than you can fund their needs. Or you’re expanding, you need equipment, or maybe you’re growing and you need to ask staff and space that that will require some outside funding solutions. So when you can no longer internally generate enough to run the business and or scale the company, then you need to start thinking about your capital structure and where are you going to go for that funding.
Karl: [00:05:31] The saying that, you know, every funding decision from a banker is a risk decision. Can you explain what that really means? When people start talking about risk and funding, what are, what are things looking at?
Anita: [00:05:43] So when I’m working with my clients, that’s the first thing that we talk about. Every decision, whether it’s bank funding or whether it’s any external nontraditional funding, every funding decision is really a risk. Decision and their risk decision. It’s around what is the likelihood that this company is going to default and not pay us back. And then the second question that’s always asked is, given a loss, what is the likelihood that we would be given a default? What is the likelihood that we’re going to take a loss on this funding opportunity? So most clients don’t think about funding from that perspective. They don’t think they know, I have a need. This is what I need, and this is what we can do. And they have, they’re clear about their position, but they’re not really clear that the bank is making a totally different view on it. The view is what is, what is their history of repayment? Are they stable and can they support this new funding requests that they’re making? And so they make that decision with a totally different set of eyes that I is on risk
Rico: [00:06:52] Relevant right perspective, I guess. So every business owner thinks they do it really well. Maybe, although not everyone’s credit report is pristine, you know, everyone looks at a certain rate and said, well, you know, it’s cheap money out there. It’s like whatever, 0% from the, from the money fund there, but you know, really you’re lending out at a certain rate, maybe four and a quarter or mortgage or more. But individual bankers, business owners, you know, their, their backgrounds may be different than credit reports may be different for a variety of reasons. How long would that affect the way you would approach something like that for, for them?
Anita: [00:07:29] Credit is very important in the funding process because even if it’s a nontraditional solution, credit is going to come into play. Most clients that I, that I work with, actually, most people think about it from their experience with their home mortgage, that everybody can understand buying a car or purchasing their home and they, and they think about funding from that perspective. But business funding is totally different from that. They’re not looking at that. Again, they’re looking at the risk and the process and one of the things, one of the qualifiers that determines whether or not you are a good risk is your credit history because that’s a standardized process that’s standard for everybody. In the United States you have a credit score. If that credit score is certain, a certain level, and that means you’re a good risk decision. If it’s below a certain level, then you’re probably not as strong about above decision, I mean, good risk for that institution. It could be a bank and it may not be a bank. So even when they are not looking at, say your performance in your company to determine the qualifications for a lending decision, they’re going to look at credit. So that’s why I always encourage people, if you’re going into business or if you are in business, make sure that that part of your business growth strategy is intact. And then if it’s not intact that you’re putting in some processes and plans to strengthen that because it’s always going to put you in a better position. So I always encourage my clients, get in the 700 club and try and stay there. The 700 club is a good place to be because it really is a differentiator between whether you’re going to get a good pricing on whatever that funding solution is, or you’re going to pay a premium. And when you start to pay premiums, that takes out money from your bottom line that you can take home to feed your family and put your kids in school and do all the things that you really want to do.
Rico: [00:09:17] So it doesn’t necessarily negate you from getting a loan. It’s just the guys shoot from getting the best rate for the loan.
Anita: [00:09:23] And that depends on how unhealthy that credit score is because they can, the gate, you can’t prevent you from acquiring capital, but if it’s not, so 680 is considered a decent and good credit score, 700 is safer and you’re, you’re on the road to being really great. And, so that determines really what they’re going to, determine the right that you’re going to pay for your, whatever it is that you need.
Karl: [00:09:46] You’re highlighting something that I think a lot of people don’t think when they’re thinking of starting a business, they start thinking of the idea. They may start looking at a plan and how they’re going to market it and how they’re going to sell. But they never look at their personal financial situation. And if I were to advise anyone looking to start a business, or even someone who has an that owns a business today, it’s maybe talking with your financial planner or your people that advise you and make sure that part is solid. So if you know you’ve got some hits on your credit. If your debt ratio is off balance before you ask someone else to lend and invest in you in your business, show that you’re able to get control of your own finances and drive your credit score. And that might take two or three years before you do it. But it’s something that everyone could start working on. Know what their score is today, understand what it takes to get into 700 club and make those adjustments to their personal lives, budgets, whatever their situation is. So they could be a good risk for lenders.
Anita: [00:10:52] That is such a, that’s just an accurate way to capture that, capsulize that because it’s really important for you to plan for, your business funding your business. Because even if it’s going to be self funded to a degree, you’re going to have to buy something outside of what you do to make your business run. If every decision is going to cost you money. And so if you don’t understand what that cost of capital is, then you’re going to end up paying more. Or if your credit is not in a position to get you to the best rates that you can, then it’s just going to take you longer to pay it off or cost you more in the long run.
Karl: [00:11:28] So I know, I know in my world, most businesses that we look to find buyers for are funded through some kind of lending. And it’s, it’s, it’s a high in the 75 to 80% are, especially if they get into a larger value. Can you share, the various options people have for funding growth or funding an acquisition?
Anita: [00:11:53] So most people fund acquisitions that I know of and have experienced with through bank funding of some sort and bank funding. You have two different kinds of options with the bank funding. If you are a strong solid and have a really strong savings account or some kind of investment vehicle, then you can find that traditionally. Through a conventionally through our traditional wall. But most lenders like to add a SBA guarantee on to that process. So the SBA guarantee does a couple of things. It guarantees that the bank will, if they invest in your bright idea, in your company that if there is a default, again, the risk process, if there’s a default, then the gate, the bank is guaranteed that they’ll get back 75 to 90% of the monies that they lent. The other benefit of looking at it through SBA guarantee, even from the bank’s perspective and from the buyer’s perspective, is that your cash injection in terms of long, it’s less. So your requirement that you have to come up with, for a conventional loan, it’s typically going to be 20% of that acquisition. If you are in a riskier business, sometimes they want more than 20% for that acquisition. However, SBA guarantee tacked on to that loan requests will minimize that, bring that cash injection down to 10% and for a riskier business, another 5% that may be 15% and say a riskier business would be maybe a gas station, a convenience store, car washes, things like that, that they have a special use. Those kinds of business acquisitions really require some additional risk from the lender’s standpoint and from the SBA standpoint. So they have a
higher cash injection requirement. But if you are solid enough to get a bank acquisition and you have the extra funding, then your rates are probably going to be a little bit lower because with that additional SBA guarantee comes a little bit of a price hike.
Karl: [00:13:54] When you, when you think about people buying, their experience with bank lending, it comes with buying a house and mortgage and you often see people making that mortgage decision a lot around what is the rate they’re getting for that long? They’re looking quarter points and half point. If you’re looking at a commercial loan for business, is it the same thing? Is the rate the biggest sole determination of who you should lead with and who you should work with or well, the other factor that they should consider?
Anita: [00:14:21] So rate is very important in terms of just, you know, how much it’s going to cost you to maintain it and pay the loan over time. However, the biggest thing you want to do when you want to make an acquisition is know am I able to able to make this business profitable and what would the little profitable profits look like over time. So you may pay a different rate. So again, the rate structure that you will pay for personal loan or mortgage loan, that is not going to be the way they process and review and analyze a decision to make a business acquisition. So the whole process is completely different. They’re going to be looking at the cashflow of the business and is it, is it likely to be stable? And if you’re making an acquisition, there’s your background and your history in that industry. Right? Inland to you. I’m having more success in the business. And so those factors, your, your historical performance and knowledge in that industry is going to be an important factor when you’re making an acquisition. The, the, and sometimes that can determine your rate and then the money that you have to invest in. So you are your resources that you have after you’ve made that investment is very, very important because people are like, okay, I can come up with my 10% now, but it’s going to suck up every resource that I have in order to be able to do that. So if that’s the case, what a, the bank wants to know is that you’re going to have some kind of reserves. Is there something to fall back on in the event that all of those cash flows that that came to the business came to bear when you just purchased the business, is that going to automatically transition over time? Because there’s usually a difference than a ramp up. When you change management, you change only shifts, different styles, different plans, different strategies. All of those things come into play, and so those are some of the factors that you should consider when you’re making an acquisition. That’s where the lender is going to be looking at when you’re making an acquisition as well.
Karl: [00:16:09] Okay. So you think about, we’ve been using this term SBA and, and it should be fair. Some people may not be familiar with what that is, the small business administration and loan. Can you tell us a little bit about the history of that and what that is and how it’s helped people get into small businesses?
Anita: [00:16:27] Yeah. The small business administration is, a government entity. And that government entity is designed to help small businesses prosper, to, to start to prosper and to grow and scale. Cause really small businesses really make up the bulk of the economy and, and in jobs resources available. So since this small businesses are run in the country, it is
vested in, the government has a vested interest in making sure that small businesses succeed. So what they do, the small business administration is not a direct lender. They use outside resources like banks and some other non-bank, funding resources to you to guarantee that indeed that there is a loss. Again, the risk and all, I was going back to that risk. If there is a loss that the bank will not have to bear that whole burden or whoever that funding source is, they won’t have to bear the full burden of that loss. The government will come in and back up that loan, and that’s a very, very strong mitigant right. For a lender to, to, to have as a resource in the event that there is there, there’s a challenge with that loan.
Rico: [00:17:40] Cause the, does the sba then provide a better chance of getting a loan? Like if I went to the bank, normally obviously the rules would be a little bit more stringent on a, on a direct loan from a bank without the SBA. Does this guarantee? Sort of makes it less trenchant.
Anita: [00:17:59] It’s considered a mitigant. It mitigates the risk involved with taking on a newer, younger business that may not have been established or is not well established in that.
Rico: [00:18:12] Are there specific things though that SBA will forgive or look over, if you will? The specific guidelines that someone can look at and say, Oh, okay, well, if I went this SBA route, maybe I need one year less financial information, maybe, you know, is there, aside from money going down maybe?
Anita: [00:18:31] So you talked about a little bit about their investment. Their capital investment is, it’s usually less, but also the credit score requirement may be a little bit more flexible. If you have a SBA guarantee that industry may, maybe, they may not like that industry, but they would lend in the event that there is a SBA guarantee. To shore up that long. It could be, your, just your background, you don’t have, the lender may not be comfortable enough to lend you a conventionally because you don’t have enough history in that industry. So a SBA guarantee can be a mitigate. And so usually what I think, from my history as a banker when a bank is, is looking at a mitigation, they will mitigate maybe one one shortfall. They’re not going to mitigate, you know, you can’t be, had bad credit. No, you’re no bad idea. No history, cause they’re not going to mitigate all of them. But say for instance, if, if most, if you have most of the requirements and there’s one short fall, that would, would not allow a bank to be comfortable enough to make a conventional loan to you, then they all say. This SBA can come in and mitigate that risk. Typically, one of the other things that we haven’t talked about is collateral. So you know the business, the lender’s decision, again, we talked about the likelihood of a default and then the probability of a loss given a default. That is what the SBA guarantee is really designed to help shore up that short falling collateral because most people when they start a business, they may have some of the resources that they need, but they don’t have a lot of collateral to support that. So if you are a business that you’re not buying equipment where the equipment is going to be in the collateral, you’re not buying a building where the building would be the collateral. I’m buying a business, right? I’m buying a business and you’re getting good wheel for that. The name of that business, and maybe their client list. There’s nothing for a bank
to say that we can fall back on what? Nothing. There’s nothing there. So, right. So the SBA guarantee becomes that mitigate.
Karl: [00:20:33] So if you think about it, and when I also think about that as well. Some business historically had a lot of assets. Maybe it was a building, and the business was sort of building other value that the bank could lend on. If something happened, they could take the building and sell it to someone else. It could be the equipment. But if you think about it in the last 40 years, the shift to service industries, what is a software company? Someone that’s generating software, e-commerce habits, assets. What does anybody that owns that, a medical practice or things that delivering service, beauty salons or these service oriented, you would think the economy expanded in the service industry so much. How would banks fund those types when they don’t have assets? The SBA allows working, cashflow for the business to make up some of that, to look, this business is good. It has got a track record, and if people are able to, to fund and pay off the loan, but a traditional bank would say, but I want assets. I want something. And I think that’s what the SBA is, is created to help close the gap.
Rico: [00:21:36] They might even look at, let’s say a hair salon or, or a medical practice and said, well, you know, those patients. Like the practitioner practitioners gone with those 80% of that business disappear or melt away. You know, over a year. I can see issues like that.
Anita: [00:21:53] Yeah. Those are very, very real issues when you are making a decision to make an acquisition. So they want to know what, what’s going to still be there to stabilize the company. And that’s why it’s so important that the new owner, the purchaser of that business to have some background in it. And so, or if they don’t have background themselves, that they hire talent that has the background to manage the day to day operations.
Rico: [00:22:16] And this goes back to what you’ve taught me, is that you want a business where there’s a manager managing the business. You essentially, that you’re not coming in to do that part of it necessarily. You’re coming in there to do the other parts of it.
Karl: [00:22:30] Yeah. I mean, the infrastructure and the leadership team in place in the business insurance, better continuity. So it’s not all relying on just the owner of the business that’s generating all of, all of the value in the business, is key.
Rico: [00:22:43] I did have another question too. I mean, it’s been a loan sounds, like it’s an SBA loan, but all the different, various SBA loans, different levels or different, products or structures?
Anita: [00:22:56] Structures. Probably structures would be, or products could, you could use either one, but, there are several different SBA products that are out here on the market that are available. So if you want to a traditional working capital loan, if you’re a small business looking for something under $350,000 and some bangs, $250,000 they’ll end up the SBA express product. And that’s a product that doesn’t require as much collateral. Usually for younger companies or companies that don’t need a great deal of capital. Once you get over and get over
that $350,000 mark, then you’re probably moving into a larger loan category. That 350 up to $5 million, will allow you to get a SBA 7(a) Loan. And that loan is designed a lot around working capital, but you can do quite a few other things with it. You can purchase equipment, you can also get real estate with that loan, and it’ll allow you to get the working capital needs as well as, say a building and the equipment that you might need to run a building inside that inside the building with a 7(a) loan, and then the other product that’s very, very attractive. One of my favorites for commercial real estate purchases, the SBA 504 loan and that loan allows you to have a lower cash injection in it, and it’s strictly for business and maybe heavy equipment that might go inside. There’s a building that would be maybe attached to the building as opposed to small pieces of computers. You wouldn’t buy that on the real estate.
Rico: [00:24:21] Commercial real estate? Not residential necessarily.
Anita: [00:24:26] Absolutely not residential. So the SBA does not fund residential use, and it does not fund any residential products. It is, SBA is for commercial acquisitions, commercial purchases, commercial, commercial activity only.
Karl: [00:24:39] There’s some industries that they do not fund, some financials. And what are some of the industries?
Anita: [00:24:46] Well, some of the ones that, so the SBA does have a little bit more flexibility than maybe your average bank that you would see on the corner. They, they will fund, they will not fund typically, if you are in business to lend money to somebody else, they don’t fund that. They don’t find any, what’s the right word? Sexual kinds… Thank you. That was the word that would come to my brain. But adult entertainment, they don’t find some of those. And those are restricted and prohibited. They don’t find any businesses if you are renting, so say for instance, in Atlanta tech park, if they want it because they lease space out to another tenant. They don’t fund those kinds of business. They consider that investment real estate and they won’t fund those. So those are some, some a few that come to mind.
Rico: [00:25:38] Just to kind of piggyback off that. So if I wanted to buy a commercial building, put my business in it. It also rent maybe a couple of spaces out of the to help with the mortgage payments.
Anita: [00:25:47] That’s a good differentiator. So if you are going to operate 51% of the business with your company, that will be the difference where you can lease out the space. As a matter of fact, I just, we’re closing on a loan for $1 million, an acquisition of a building and she is going to be written now 49%. Oh, that too, to another tenant. So they will allow that. But you have to maintain the majority of that they’re building for your own business. Square footage Is the differentiator.
Karl: [00:26:18] Are there things that when you work with clients and they go through the best pay process and now they’re, well, they’re in underwriting. Things that they, they, that they find
out or learn that that, may cause them pause. Things that they could be aware that they may be asked to do or, or things that they may have to account for that the SBA requires. is there, are there any things like that, that you’ve seen people have paused with.
Anita: [00:26:43] Absolutely. In this process, the SBA process is, it’s beneficial that in ways that will allow you to get access to the capital. But it is a very stringent process. So the government is, it does a lot of due diligence around making sure that your business is viable and legitimate in order to, to grow so credit. I can tell you that, for instance, recently I’ve experienced, companies that have a really good business model and good cash flow, but bad credit from the owners, they will pass, they will pass, or they will make you go through a credit repair process so it can delay the process. Some of the other things that you said they, they do look at, all of your business, all of your resources when they, when you’re looking at an SBA loan. So if you have a house that has equity, because they are going to be gaming at 90 or 70 to 90% guarantee, they’re going to take all of their global assets that you have, as, as a lien, they’re going to put a lien on it. So that’s something that people, sometimes that gives them heartburn. But it’s a true thing and it’s a very real thing that you need to know on the front end. I would hate to somebody about getting in the middle of that process and didn’t know that. Yeah, you should know that on from the first conversation that you really have.
Karl: [00:28:00] Is when you, in most cases, when you go down that path. They most likely will ask for a personal guarantee that would be secured against your all your personal assets in the business.
Anita: [00:28:12] Absolutely personal guarantee is required. And typically almost every business loan, whether it’s conventional, well, I shouldn’t say every conventional and SBA funding, some of the outside nontraditional lenders may not require your personal guarantee. But if you’re going to look at conventional SBA funding that you do have to guarantee it personally, anybody who has 20% or more ownership in the business will have to guarantee. So if you have partners, everybody who owns 20% or more. So I used to tell people, if you’re going to get partners, make sure you cut them off at 19% you know, or give them, you know, under 20% so that they won’t have to go through that funding process. And they look at any additional businesses that you may have. So some people are going into a second or third business there. They’re going to look at everything that you have to make sure that your capacity to pay that obligation back is met.
Rico: [00:29:03] And it doesn’t matter the corporate structure, it could be LLC or C corporation. There’s no, no?
Anita: [00:29:09] There is no differentiation in that in terms of whether you guarantee the loan. Yeah, the structure doesn’t matter.
Karl: [00:29:15] Okay. I’m wondering about if you’re going into 2020 anything that’s trending in the SBA world and lending world that you see coming. What should business owners know. About over the next say, year or so that they should, that should impact their decision on when and how and why they should seek funding.
Anita: [00:29:34] Thank you for asking that question because I think it’s when I’m telling my clients and anybody that I’m in front of and speaking opportunities, I’m asking them to pay close attention to our economy. The recession that has been teeter tottering over the last year. We’re in a good economy today, but economic cycles happen. So we are, we are due for another economic downturn, economic cycles. We’re in a 10th year of a, a progressive, robust economic cycle. But it is going to end and it will probably end soon. And typically, when we have an economic downturn in the country, what happens is credit titans. So if your company is healthy, like you mentioned earlier, if a customer or is thinking about getting capital and they’re healthy enough to get capital, they haven’t done it yet, this is the time to do it. And also rates are really, really good right now, but I don’t think it’s going to be sustained for, you know, indefinite years. So you need to start thinking about that and you should never wait to get funding until you desperately need it because you desperately will not get it. So you have to be in a healthy position in order to acquire capital. So I think the recession and the economic conditions, the election will impact what’s, what, what rates and what the, what’s happening in our economy. Obviously, it always does. And one of the things that I’m particularly an advocate of is for people to understand when you’re looking at easy capital, easy money, some of the online lending, some of those quick and easy resources that you know you get in the mail. The cost of that capital can be very, very expensive. And I, people come to me saying, you know, I’ve got a couple of these loans and if it really, really easy for me to give, but now they’re in my checking account every day, every week, every month. And those kinds of, capital funding solutions sometimes they’re not sustainable. I tell people, the only time that I would recommend one of those kinds of solutions for funding is if you, for instance, maybe had an opportunity to buy some books, inventory, and you knew that you can turn that inventory in a short period of time and get in and out of that obligation. Obligations are designed to just be 12 months long, so they’re so short term that the payment repayment structure on them is so difficult for most people to maintain that as one of the, that’s the second thing that I would say, you shouldn’t look at as an outside of the Academy.
Karl: [00:32:05] Yeah. That you, you mentioned those, those loans and that short term, they were originally designed for someone that received a PO for a big order from some big company and you had to outlay for inventory or get things built and bring in, but you have certainty that you’re going to sell them, so you have to fund it. It’s expanded to, you know, I need money and you may not, yeah, I got this hip product, I’m going to buy all this inventory. It’s going to sell, and if it doesn’t sell, you still owe for that money and now you’ve got inventory that you get a discount. So really being careful, and that’s where I think planning. Is if, if, if there’s one thing that business owner can do is develop a robust planning process that includes understanding projection of financials of their business. Because through that process, they’ll start to discover where they might have cash flow short needs or growth and how to fund it
efficiently at the right time so they’re not in desperate measures and they can do scenario testing. What if it’s 20% more, 20% less, and having those discussions and having a lender, somebody that’s expert in finding sourcing funding. On their team advising them on, here are your options. If you decide now, these are your options and these are the potential pros and cons. If you wait, that’s, this isn’t later, your options shrink to these fewer options. And at least when people have that information, they can make better informed decisions.
Anita: [00:33:36] And, and I agree with that. I’ll give you a quick example because I work with lots of lenders, lots of banks, lots of non bank lenders across the country. And one of my lending sources that I had that, that was just three months ago. I’m doing unsecure working capital to those, 700 club, clients that I work with often too. They were doing unsecured credit lines based on, on your good credit score. Now, because they know that the economic conditions in this country are about to change now they don’t offer that solution. You now you have to bank with them for over 12 months. And then after 12 months, they’ll let you look at a, a secure vehicle. So even with your good credit score, now they want to see not only your, your credit, they want to see your bank balances in their bank for over a period of time. And so what happens is people don’t know that, that the banks and all of these lending sources are already making the defense decisions about how they’re going to restructure and how that tightening up on that credit. And if you’re not prepared, you don’t have any projections, you don’t have any resources on your team to help you with that, then that’s that. That’s, that’s, this is the time to explore. Where can you get that support?
Karl: [00:34:51] I like the, a little bit about, you know, if folks wanted to learn more about, what you do and how you help client navigate these waters, what’s the best way they can reach you?
Anita: [00:35:03] The best way to reach me, LinkedIn is a great way to reach me at Anita Davis on LinkedIn because I’m in the process of rebranding, but you can also give me a call at the company (770) 365-0858. That is a good number to reach me and look for Praxstra.com. That is my new website as we rebrand.
Karl: [00:35:28] So I’m wondering, what do you have coming up? Do you have anything coming up? over the next few weeks and months?
Anita: [00:35:34] I have lots of things coming up Karl. I’m, I’m teaching a class. Who are on tomorrow, here in Atlanta tech park. And we’re talking about funding and we’re going to go into a deeper dive conversation over all of the different funding solutions that are available. But I also have other, workshops and conversations on podcasts from being invited to speak. And then this summer I’m working with the WE bank, which is the women’s enterprise business national council that, certifies women business owners that are having a national conference here this summer. And I am on the host committee for that. So it allows me and other women business owners to get an app access to corporate and government contracting. Great things going all for Praxis.
Karl: [00:36:18] Well, absolutely. Well, well, I want to thank you very much. Anita Davis, chief funding matchmaker for Praxis Strategic Solutions, for your time and, and helping to begin to unravel. I think we’re going to have to have you come back a little bit and we can peel back the onion on some more topics around, around funding. You provided some great kind of advice and things for people to think about and I just say to anyone out there that’s, that’s thinking about their 2020, if they think they might need funding, and if they don’t know, they can reach out to their advisors, they can contact me, Karl Barham at Transworld Business Advisors, we tell business owners help navigate, their, their business strategy and including, you know, when they’re ready to exit their business. Well, it’s really important to have that discussion, put a plan down on paper, and have these conversations with people that can help get you funding for, for, for the businesses that they, that they have. I also want to thank Atlanta Tech Park, for hosting the Capitalist Sage Podcast. And, and, and if you’re interested in starting a business, having access to folks like, Anita and others here through various forum gives you knowledge and information to be more successful and build networks around that and also a few here you can meet. Rico, who’s also here doing a fantastic job with the Peachtree Corner Magazine. So why don’t you tell us a little bit about what you’ve got coming up?
Rico: [00:37:49] Sure. So Peachtree Corners Magazine, we’re working on the next issue, the first week of February, it’s February/March issue. The Major feature in that issue is innovative companies in Peachtree Corners. So that’ll be, we’ll be discussing half a dozen companies. We’ve interviewed already about four or five, tech firms, and there’ll be an article about some of the other innovative companies here in Peachtree Corners and a few other good stories in there. So, you should pick up a copy. It will go to our Facebook page, if you’re watching the live stream, there would be Peachtree Corners Life, Facebook and like us on that page. If you’re listening to the podcast, go to LivingInPeachtreeCorners.com. You can find out all sorts of new things going on in the city and they’ll associate the digital edition on there. And if you’re looking to, because I do other things. If you’re looking to do online content, brandings, social media, video, product, product videos, and such, go to MightyRockets.com and maybe I can help you there.
Karl: [00:38:50] Oh, fabulous. I’d also mention iTunes, iHeartRadio, Spotify, spreaker. If you’re a business owner, I get it, You’re busy. I get it. You don’t have time to show up at every, lecture or workshop and so on, but you do have time in your car if you’re in Atlanta to listen to a podcast and, and learn stuff that could help you improve your business. So with that I want to thank, thank you for tuning in. I’m Karl Barham and Rico Figliolini for Capitalist Sage podcast. Thank you.
Rico: [00:39:24] Thank you guys. Thanks.
Anita: [00:39:26] Absolutely. Thank you for having me.
City Council Declares Local Emergency
City Hall Closed to Public Until Further Notice
Peachtree Corners Orders Certain Businesses to Close Temporarily
City Issues Stay-at-Home Order The Emergency Order becomes effective March 28
City Extends Deadline for Businesses to Renew Business Licenses
During COVID-19 City Implements Measures to Assist Businesses
Q & A on Stay-at-Home Order from the Mayor
Simpson Staff Parade [Photos]
Nabilah Islam’s Run for Congress, District 7 [Podcast]
Waste Management suspends pick-up of bulk, yard waste, and anything outside of the carts
Q & A on Stay-at-Home Order from the Mayor
Simpson Staff Parade [Photos]
City Issues Stay-at-Home Order The Emergency Order becomes effective March 28
During COVID-19 City Implements Measures to Assist Businesses
City Extends Deadline for Businesses to Renew Business Licenses
Peachtree Corners Orders Certain Businesses to Close Temporarily
Capitalist Sage: Business Leadership in Your Community [Podcast]
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