Pictured (left to right): Bertrand Lapoire, VP FACC-Atlanta, Michael Gerebtzoff, Consul General of Belgium, Consulate General of Belgium in Atlanta, Kirk Duguid, Acting Consul General, Consulate General of Canada in SE, Mayor Mike Mason, Vincent Hommeril, Consul General of France, Consulate General of France in Atlanta, John Parkerson, Honorary Consul General & Foreign Economic Counselor of Hungary, Julie Lambotte, Executive Director FACC-Atlanta & Office Manager, French Tech Atlanta, City Manager Brian Johnson
A bold initiative involving the French government and its newly unveiled technology consortium, the city of Peachtree Corners and its Curiosity Lab has been launched.
About 100 officials and community members were on hand for a recent ribbon-cutting celebrating the French-American Chamber of Commerce’s move from former offices in the Atlanta French Consulate to the Peachtree Corners lab, where it’s expected to play a key role in helping French technology firms relocate and expand here.
As La French Tech Atlanta President Sebastian Lafon put it, the move will “enable French startups to collaborate with many innovators and prove out their technology in a unique and live environment with real city-owned connected infrastructure that can’t be replicated in a laboratory.”
La French Tech Atlanta is an alliance of start-ups, investors, executives and community builders which is expected to work with the city in helping French firms develop technology in the Lab’s innovative testing environment as they seek to grow their North American footprints. The Atlanta outpost of the consortium was awarded accreditation by the French government in April.
Member of an exclusive club
City Manager Brian Johnson, who attended the ceremony, said the Corners joins a rather exclusive club, as French officials chose only a half-dozen spots in the U.S. for the venture. Other La French Tech programs have landed in such places as Austin, Texas and North Carolina’s Research Triangle.
Speaking on the “Primetime Lunchtime” Podcast, Johnson said, “It was a competitive process, and we threw our hat in the ring.” He added that officials not only leveraged the technology testing environment of the Curiosity Lab, but also pitched metro Atlanta and Georgia’s advantages as well, including state economic development incentives and the availability of such institutions as Georgia Tech as a resource.
Mayor Mike Mason, who was also on hand, said the initiative will be a signature resource for French firms looking to launch products in the U.S. with its laser focus on smart city technology, intelligent mobility and self-directed vehicles. That seems a hand-in-glove fit with the Curiosity Lab, which encourages companies of all sizes to test and deploy technology using such amenities as a three-mile autonomous vehicle test track.
Mason said a related hallmark of the lab is its ability to create partnerships with private firms and other entities, with more than a dozen current research projects underway there.
“Curiosity Lab has been influential in convincing several large companies to locate here. The old axiom of economic development is that activity creates more activity. This is a real plum for us.”
French business opportunities
Although no French tech firms have made commitments to work with the associated partners yet, French-American Chamber Atlanta Executive Director Julie Lambotte feels that day is coming.
“We are in discussion with a few companies, but there’s nothing definitive yet,” she said, adding that agriculture tech companies and various technology service providers are on the ‘possibles’ list.
The start-ups they’re looking to incubate at the lab complex will join an already respectable list of French firms doing business in the Peach State, Lambotte said. Some 254 firms from the European nation have already set up shop in Georgia, 135 of them in Metro Atlanta, she said. Lambotte noted that those firms are responsible for more than 18,000 jobs.
She indicated that building awareness of Atlanta and its suite of economic offerings among her countrymen has been challenging. “You probably noticed that when you talk to a French person, it’s not the first destination you have in mind when you talk about moving to the U.S. What we are trying to do with the chamber and La French Tech is to put Atlanta on the map,” Lambotte said.
And it’s not just the French who are sniffing around. Mason said that officials from other consulates such as Belgium and Canada attended the ribbon-cutting and officials from Germany and India want to tour the place.
Johnson said “portals” like these create possibilities that wouldn’t have existed otherwise and that the river can run both ways, with American companies establishing partnerships with French firms or perhaps opening facilities in that country.
The strategic acquisition strengthens TransPak’s Southeast presence and expands their capabilities in custom packaging for military, aerospace and high-value equipment.
TransPak, a global leader in logistics, packaging and crating services, recently announced the acquisition of Reid Packaging, a long-standing provider of custom packaging solutions based in Peachtree Corners. Both family-owned and operated companies share a deep-rooted commitment to quality craftsmanship, reliability and customer service, making the acquisition a natural fit.
Reid Packaging, founded in 1982, has distinguished itself as the go-to customer industrial packager in the metro Atlanta region, providing corrugated, foam and custom-engineered crating solutions, particularly in the military and aerospace industries.
Under the ownership of Ward Phillips since 2008, the company has grown to become one of the largest packaging facilities in the region, with a 60,000-square-foot site.
The acquisition will allow TransPak to expand its local manufacturing capabilities in the Southeast, while leveraging Reid Packaging’s expertise in specialized and heavy-duty custom crates.
Strategic Atlanta location and enhanced capabilities
The acquisition is part of TransPak’s strategic expansion into the Atlanta market, a critical logistics hub for both the renewable energy and semiconductor industries.
“We’re thrilled to welcome Reid Packaging into the TransPak family,” said Tomas Molet, executive vice president of East and Midwest Operations, TransPak. “With Reid Packaging’s prime location in Peachtree Corners, we are now able to serve customers throughout the Southeast, including direct routes to the Carolinas and beyond. This acquisition strengthens our ability to meet the needs of existing clients, especially those in the semiconductor and renewable energy sectors.”
In addition to the strategic location, the acquisition brings new manufacturing capabilities to TransPak’s East Coast operations. Reid Packaging’s facility is now the largest of TransPak’s locations in the region. Its offerings include enhanced services, such as heavy-duty and triple-wall corrugated packaging, which will enable TransPak to meet the growing demand for custom-designed packaging solutions for fragile, high-value equipment.
Commitment to employees and leadership appointments
A key focus of the acquisition was ensuring a smooth transition for Reid Packaging’s employees.
“We made a commitment to Ward Phillips to take care of the staff, and we’ve delivered on that promise,” said Molet. “All employees were retained, and we’ve introduced benefits they previously didn’t have as part of our commitment to making this a positive transition for everyone involved.”
Amanda Gautney, a longtime member of TransPak’s leadership team, has been appointed as the operations manager for the Peachtree Corners facility. “I’m excited to work with the team at Reid and continue the legacy of this respected company,” said Gautney.
Looking forward in Atlanta
TransPak plans to continue operating under the Reid Packaging name for the immediate future. However, the facility will gradually transition to full integration under the TransPak brand, reflecting the shared values and commitment to quality of both companies.
About TransPak
Headquartered in Silicon Valley, TransPak has been providing innovative and cost-effective design, crating, packaging and global logistics for over 70 years.
As a customer-focused, women- and family-owned company, TransPak combines the agility of a small business with the reliability of a global powerhouse. TransPak lives by the slogan, “We make it happen,” ensuring that high-value, fragile, and oversized goods reach their destinations safely and efficiently.
For more information about TransPak, visit transpak.com.
Explore Gwinnett, the destination marketing organization for Gwinnett County, has announced the promotion of Lisa Anders from executive director to chief operating officer (COO). Since joining the organization in 1996, Anders has demonstrated outstanding leadership and has established a track record of developing partnerships essential to leading and expanding the evolving destination marketing organization. The creation and oversight of both the Gwinnett Film Commission and Gwinnett Creativity Fund are just two of her achievements.
“I am honored to step into the role of chief operating officer at Explore Gwinnett,” said Anders. “Over the past 13 years as executive director, I have had the privilege of witnessing remarkable growth for our destination. I am eager to enter this new chapter, and I’m looking forward to continuing to see how we expand.”
As COO, Anders will take on the additional responsibility of overseeing the Gwinnett Sports Commission. This division is dedicated to driving economic development through sports, managing a variety of events for youth, collegiate, amateur and professional athletic organizations. Ander’s innovative approach and extensive network of local and national connections will further support the commission’s overall mission to establish Gwinnett County as a premier sports destination.
“The Gwinnett Sports Commission team has excelled in attracting and managing a diverse array of sporting events over the past several years,” Anders added. “I look forward to working closely with this talented team to support their ongoing efforts and foster economic development for our community.”
Leroy Hite, founder of Cutting Edge Firewood, was honored with the Distinguished Alumni Award from Berry College in August
Berry College recently awarded its annual Distinguished Alumni Award for Entrepreneurial Spirit to Leroy Hite, founder of Cutting Edge Firewood (and Berry College graduate, class of 2008). The annual award recognizes and honors alumni who have demonstrated a range of positive entrepreneurial skills — including a commitment to turning a dream into a reality, the vision to create an enterprise, the courage to assume risks and the ability to make changes and take advantage of new opportunities.
“This award holds a special place in my heart, maybe more than any other I’ve ever received,” said Hite. “Being recognized by my alma mater is incredibly meaningful to me. My entrepreneurial journey began at Berry College. It’s where that initial spark was ignited, and honestly, I’m not sure I’d be where I am today without it. Berry nurtured my curiosity, drive and resilience — the key ingredients to entrepreneurship.”
Innovative entrepreneurship
Berry College professor and leader of the school’s Entrepreneurship Program, Dr. Paula Englis, said that Hite took every class she offered. And when those ran out, he did directed studies with her.
Hite was nominated by Berry alumni Alison Ritter, class of 1994. Georgia Governor Brian Kemp also supported Hite’s nomination.
“As a small business owner myself, I have strong appreciation for and recognize the perseverance it takes to build a business from the ground up,” said Kemp. “Leroy’s innovative approach to the firewood industry, focusing on product quality and customer service, mirrors the entrepreneurial spirit that has long driven Georgia’s economic success.”
The company
When Hite founded Cutting Edge Firewood in 2013, he created the world’s first luxury firewood and cooking wood company. He reinvented everything about the firewood industry, from how firewood is dried and stored to how it’s packaged, shipped and delivered. When the company began, it was just Leroy with a one truck and a trailer. Now Cutting Edge Firewood employs 40, stocks enough inventory to fill its 40,000-square-foot Peachtree Corners warehouse and ships wood to all 50 states.
The wide variety of wood from Cutting Edge undergoes a special drying process to ensure that it’s free from unwanted pests, mold or fungus and provides an unmatched clean and bright burn with pleasant aroma. Their focus on process and the use of hardwoods such as oak, hickory, cherry, apple, pecan and maple ensures their customers receive the highest quality firewood, cooking wood and pizza wood possible.