Business
New Huge Medical Campus, 1200 new jobs; Two Autonomous Vehicle Companies; and National Attention
Published
4 years agoon

What company just announced a $500 Million investment to build a medical campus in Peachtree Corners and add 1200 new jobs to the area? What 2 models of autonomous vehicles will make their debut in late August on Curiosity Lab’s 5G enabled 3.0-mile test track? Plus trees, trees, trees. Some talk about Georgia Power and continued tree removal and trimming.
Timestamp:
[00:00:30] – Opening
[00:01:28] – Intuitive Surgical Coming to Peachtree Corners
[00:33:04] – New Autonomous Vehicles
[00:39:42] – Georgia Power Tree Removal
[00:48:14] – Closing
“I know I beat the drum of Curiosity Lab merely because this magnet for activity that we created has a name. Other people have named things too at different times with different things. But I bring it up just so that the residents here are kept updated on the benefits that we derive from having a reason for certain companies to come and kick the tires here.”
Brian johnson
podcast transcript:
Rico: [00:00:30] Hi everyone. This is Rico Figliolini host of Peachtree Corners Life, and today with Prime Lunchtime with the City Manager, Brian Johnson. Before we get into that, just want to say thank you for everyone’s support on Peachtree Corners Magazine, which is a host of these podcasts. And also that today we’ll be talking about some really exciting news that’s going to be happening over the next few days. Certainly one that was announced today about a company here in Peachtree Corners that is going to be expanding into huge medical campus. So we’re going to be discussing that. We’re also going to be discussing a little bit about Curiosity Lab and the new vehicles that are going to be happening and coming this year to Technology Park. So we’ll be discussing that as well. For the first time in the expanded probably the largest amount of autonomous vehicles on live, living, street like ours in the nation, if not in the country, but certainly in the nation. So we’re going to be talking about those things today. So let me bring on Brian, thanks for joining me.
Brian: [00:01:27] Thanks for having me.
Rico: [00:01:28] Yeah, this is good. Every month that we do this it gets people to know a little bit more about what’s going on in Peachtree Corners. Also, I just want to remind people that I make my commentaries because I make my commentaries. This is my show. and if I have a comment about something I’m going to make it. People will disagree, but I just want people to understand Peachtree Corners Life, Prime Lunchtime with the City Manager, it’s something where I can make my comments about issues of the day. And I just want people to know that. Let’s talk about the first thing that’s happening, which is unbelievable. You were telling me, sharing with me this morning a little bit about it just before the show. And it’s a company that has existed here that’s based in Silicon valley, has an office here, but this is a huge thing that’s happening. So tell us what happened today with the governor and all this.
Brian: [00:02:14] Well, let me back up six months and start this story because there was a big announcement by the state of Georgia about a company that exists here in Peachtree Corners called Intuitive, a publicly traded company. And they are a maker of robotic assisted surgical suites. There’s a number of them. The most famous, if you will, the one that’s sold the most units, most prevalent out there is called the DaVinci device. And this is a operating suite in which the patient sits underneath a covering in which there are four arms that come out. And this is used for patients that are undergoing soft tissue surgery. So it’s not for your bones. And oftentimes it’s a very complicated surgery that would normally either require a very, very, granular level of skill. Like say excising a tumor around something that’s very sensitive. Or it would normally require cracking somebody’s chest open, like splitting them all the way to get to some organ that’s difficult to get to. Instead they put in four ports, if you will. Almost like the size of a straw, maybe a little bit bigger into the torso, the area that they’re going to operate. One of them contains a camera and the other three contain arms. Almost like a snake in that once it’s through the port, into the body, the head of that device can move wherever and they can snake it wherever they need to. And then the end of it has removable tips. It could be a blade. It could be scissors. It could be claws, it could be a cauterizing device. And so it can go places in there in a less invasive way then cracking the thing open. The other interesting part about the DaVinci device is the surgeon is actually not over the patient. The surgeon is sitting next to the patient, looking into, goggles with their hands, into these grips and what their hands are doing is what’s actually happening next to them inside the body. And they look in the camera.
Rico: [00:04:41] That’s amazing.
Brian: [00:04:41] It is amazing.
Rico: [00:04:43] It’s almost like virtual reality working on a patient.
Brian: [00:04:46] Robotic assisted surgery is certainly the wave of the future and where there’s going to be more and more of it. So, you know, it’s used for those types of things. This company is headquartered in Sunnyvale, California. And about six months ago, they started a process of building an east coast campus. They did not want to expand in California, they are in a very aggressive expansion mode. And a lot of it is because they are doing very well and they have market share in this particular market and they want to get in to hospitals while the competition is as far behind them as they currently are. So they’re in an aggressive expansion mode. They decided they did not want to expand into California for their own reasons. And so they started a process of identifying where on the east coast they wanted to go. And so about six months ago, they approached the city and they informed us, essentially that they were taking a look at places. And prior to, and to a degree, sometime after they did make their decision, which they said would be in the not too distant future. They also informed us that they had purchased one of the buildings right behind where their current office is.
Rico: [00:06:19] Which for those people that don’t know is across from the post office.
Brian: [00:06:23] Right next to the USTA building on Spalding, basically at the corner of Spalding and Data drive. And they also, one of the buildings they purchased behind there, the one directly on Spalding, they wanted to gut it and they want to start assembling the DaVinci devices at this. Not manufacturing it, but taking all the component and chip sets and having engineers assemble them together and then do quality control testing. And then when a hospital buys the device, the device ships to the hospital. Then they install the device in the hospital. And then part of the purchase is, there is training by surgeons that go and get trained on how to use the device from hospitals that bought it. And when they invited us over there, the ‘they’ is the mayor and I, they actually walked us through their current facility. And that building that’s right on Spalding is unique in that one of the floors we had to essentially get covered, almost like scrubbing into surgery, to walk down one of the halls. The reason we had to do it is because it’s set up, it almost looks like a hospital. If you’re walking down the hallway of a hospital. And each of the rooms down the hall actually had a surgical room in it, a surgical suite with the DaVinci device and on the operating table was a cadaver. And that’s where surgeons come in and they actually practice using the DaVinci device and get trained and certified in how to use it. And then they go back to the hospital and they start using them for surgeries. Right here in Peachtree Corners. And the mayor and I were both like, we knew what Intuitive was, but we didn’t know what all they were doing here. So they’re going to assemble those devices and then they’re going to do it on the east coast. So we knew there were at least going to do that. But they said, look, this assembly that we’re wanting to set up, it’s like temporary. We are really in a rush to get it up and running, because again, we have market share. Whatever location we choose as our east coast headquarters, that’s going to be where we’re going to build the permanent assembly plant. So we were like, okay, this is temporary. Whether they expand here or not, it’s temporary, but so they talked to us about speed. And so we started, I gave them some assurances, talk to my staff, and we started doing the permitting. Well concurrent to that, they started a process of elimination, ‘they’ being Intuitive. And got the locations that they wanted to expand to down to two locations, one here in Peachtree Corners and one in a city in the research triangle area of North Carolina. Raleigh, Durham, Chapel Hill area. And when they got it down to that, those two, then they retained a firm, Deloitte, to be their agent and they officially submitted an investment commitment to both states and they asked the state to come back with the state’s incentive package. What Intuitive committed to in their investment proposal was for them to create about a $600 million campus and to create 1200 or more jobs with an average salary of these 1200 or more jobs of $130,000.
Rico: [00:10:21] It’s just phenomenal. That’s better than Amazon. It’s unbelievable. So they’re going to have a big campus. How big is this campus going to be?
Brian: [00:10:30] I can’t remember. I want to say it’s going to be like six buildings- ish. So what you’re going to have here is you’re going to have the assembly building where they’re assembling. Their sales team for the east coast is going to operate out of here. They’re going to have research and development at this location. They’re going to have a number, not all, but some of their C-suite people are going to be here. The chief technology officer, the chief operating officer, chief sales officer, all those C-suite. Some of them are going to come here. They’re going to also have all of their training. So another by-product of this is they’re building a much larger version of that floor that I just told you, for people to come in, for surgeons to come in and train. And so the turnover on a regular basis of surgeons coming into the city to train for a week or more, depending on what level, they’re staying in our local hotels.
Rico: [00:11:39] And they’re coming from all over the country.
Brian: [00:11:40] They’re all over the east coast, however far there. But they’re coming from all over the country. But again, they come to the city for a temporary period of time and they’re going to stay in our hotels. So we not only have permanent 1200 or more jobs at the average salary that they are, but then you’ve got all of this reoccurring temporary hotel activity of these surgeons coming into town to get trained. And yes, this was a very interesting project. And so the state of Georgia. said, receive, we’ll get back to you. And we started the process. And so the city, the county, and the state. Well, we first got together and we came up with an incentive package that we would offer back. And the incentive package was presented to Intuitive at an all day meeting amongst representatives from the city, the county, and the state, and from the department of economic development. And then Intuitive had some senior people fly in from Sunnyvale, led by their chief finance officer. And the purpose was to talk incentives. And what was strong enough? What was it? All that kind of stuff. And Deloitte, they had a number of representatives from Deloitte, from various offices in the country that concentrated on certain things and we presented ours. And, the mirror image of this happened in North Carolina.
Rico: [00:13:13] Sure. What were some of the major incentives? Or major incentives that the state provided and the county and the city?
Brian: [00:13:20] So I’ll start with the city. So we did a waiver with not to exceeds of certain permit and inspection fees. So regulatory fees. So our incentives, especially since we don’t have property tax, city property tax, our incentives were on the regulatory side. And it was all in the form of what future revenue that would have been owed us or future permit fees, inspection fees that would have been owed us. And we waived it. I think we were do with the value of all the construction. We’re going to be due around $6 million in permitted inspection fees over the $600 million or so campus.
Rico: [00:14:07] That could take over several years, three to four years.
Brian: [00:14:10] That’s correct. I think 2024 is their date for them to be done with all this. So it would be over multiple years, obviously. And this was total, but we capped it at 3 million. So about half. And we waived stormwater user fees, which will be of course generated off of the impervious surface that they are going to have on their campus. And don’t let me forget about talking about trees and all that kind of stuff, how this will play out. But anyway, we waived those fees up to a certain maximum. I think it will essentially be, they won’t pay it for about three to four years and then they’ll start owing us that. That really was it. So it was all regulatory stuff. Oh, their business license. So based on their forecasted gross revenue, we waived their business license for again, we capped it. And of course our business license has a cap anyway, because if not, they would owe us a really significant amount of money every year. But I want to say, it’ll be to where they’ll go about three years before they would start owing us, just because it was a value. As soon as they hit that value, then that incentive goes away. Our total is, like three and a half million dollars.
Rico: [00:15:24] So it’s deferred to somewhat, to a degree not deferred payment, but they don’t start paying until maybe three years into their…
Brian: [00:15:32] That’s correct. It’s almost like Rico, you say, Hey, I want to think about doing something what’s in it for me? And like, you’re going to owe me money at some point Rico. I just won’t have you start paying it until the notional value of what you would have owed me gets to a certain point. And then that’s, I’m no longer going to waive that fee. Now you’ve got to start paying it forever. And we do that because if we got into a situation where somebody had an endless waiver of something, then you find that you all of a sudden don’t have any revenue from business license because you waived it for everybody at some point. And two during the construction phase, there’s a lot of upfront costs. I think we’ve all moved. You know, oftentimes when you move and build new things there’s other costs on the company that are not born by the local jurisdiction. They’re going to relocate a couple hundred, I believe employees from California to here when they open their assembly operation here. They hope within the next four to six months. That’s the one thing they have started on the existing building, demoing the inside. And that’s costs, that relocation costs for their employees that they have. And so we generally try to give them incentives that are tied to their expansion relocation phase. And then once all the dust settles, when they’re operating normal, then they need to start paying normal. So that’s what we’re doing.
Rico: [00:17:01] Just so that people understand, the 1200 jobs that they’re looking to create here, a few of them 200, 300 may be coming relocated from the west coast it sounds. But the majority of the jobs they’re saying they’re creating, these jobs here in Peachtree Corners for employment, new employment.
Brian: [00:17:20] That’s correct. I don’t believe that the 1200 jobs that they’ve committed to create include either 180 or 120 people who currently work in that building or the relocated. They’re talking about creating 1200.
Rico: [00:17:37] Excellent. Thanks for the clarification that’s even better. And they also have to live somewhere and who knows? A bit of them might decide to live in Peachtree Corners.
Brian: [00:17:45] I hope more than just a bit because we all like to live close to where we work and keep our little world small. So I hope more than just a bit live here.
Rico: [00:17:53] Yeah, so do I. And the other part of it is, so then, I’m used to maybe a little bit more in the weeds than other people, but I think we all understand that cities that bid for these things the same way, some people may have seen Amazon and how some cities bidded for Amazon’s east coast facility. To a degree, cities, states, counties are all competing for these types of jobs. Part of that norm, when a big company comes in to say what are you going to give me if I’m going to relocate to here versus let’s say Peachtree City or somewhere else. So you have to be competitive.
Brian: [00:18:22] Rico I’m glad you brought that up. That is an important point to make. And that is, first of all, this is very normal. This is how these companies do it. There is a reason why Intuitive retained Deloitte for a very specific period of time, a large accounting firm, to represent them in their quest to play locations against each other and say which one of you are going to be the one that ultimately gets is the highest bidder. It happens in about every industry you can think of. The good thing for us is again, we are only waiving an amount of fees that have not been paid. We’re not counting on it. And it’s just for the expansion part itself. Once they start operating and these things are all capped and they move on, they’re going to be the largest employer in Peachtree Corners. Right now, Siemens is probably the largest. They’re approaching a thousand total.
Rico: [00:19:28] Wow. So when they’re finished within three to four years, that number may even go up even.
Brian: [00:19:33] That’s correct. So then the county threw in, the county abated countywide property taxes that they charge for these parcels. They waived that for a period of time. And they ultimately came out and had a very aggressive offer. Millions of dollars in property tax abatement on that. Again, a lot of this is also for them, future revenue they’re not counting on because this is partly based off of the enhanced value of the property after they put $600 million into it. Again, a very common. And then the state, which has a much broader menu of incentives to choose from, they did actual cash. Where they straight up gave them cash in some cases. And then there were a number of state programs that they are going to be provided to help out like job, what is it, the Georgia? It’s called the work ready? But anyway, Georgia, as long as there’s a work ready state, we have a program. I can’t remember the name of it. It’s for the state. And there’s a state agency specifically to work with some of the universities, as the case may be, or some of the technical colleges to specifically tailor a skill set, that’s being trained there to come in and fill positions. So the state committed to that. The state is involved in relocation services to help the existing ones do that. So there’s a number of those kinds of things that they did. And so between all of us, we came up with a package that we thought was pretty competitive. But we don’t know what North Carolina threw out. We never will know North Carolina threw out because Deloitte was handling and everybody signed nondisclosure agreements. What we do know though is this; they both were pretty competitive. One was not significantly more than the other. And so we believe that maybe it did come down to the intangibles. Both locations, Intuitive had an existing relationship and existing operation. A small one, albeit, but an existing one. The one thing we may have said that may have ultimately separated us from North Carolina was this. And this is a point that I was able to make when we had our full day presentation with city county state presenting to their leadership as to why Peachtree Corners should be the location. And that was about speed of permitting. Very important to them as to how fast we can move. Because again, they’re like, we are in a massive growth mode. We need to get this east coast operation up and running fast. We need to grow while we have the market share that we do. And so they asked us, really me, because the city is the local issuing authority. What can you do to ensure or assure us that you will be able to move as fast as we would like? And what I was able to say is, look, I can tell you how fast we will move. In any other location you’re looking at we’ll have to tell you how fast they will move. But I’m in a unique position where I can have one of your own people, and they have a project manager that was hired specifically to oversee this expansion, wherever it was. But he had been working with us on the current expansion, the temporary assembly that they’re setting up. So I said, look, what I can tell you is best told by your project manager. And that is not how fast I would move if you expand here is how fast the city has been moving to date on your current one. And then he said, I have to say that Brian’s right. They have met or exceeded every assurance they gave us on speed. We have never been waiting on them. They have moved beyond our expectations. Who knows? We’ll never know, but maybe that was enough for them. All things being equal, at least the city has proven that they can move fast. Maybe the North Carolina municipality would have too. But it doesn’t really matter because the governor just announced that they chose Peachtree Corners. And so we are excited to be able to be part of this. We’ve worked hard. My staff has worked hard over the last six months to get us to this position. Mayor and council have been very supportive of what we needed to do and provide when it comes to incentives. And also really just even in the processes of permitting and inspections. Part of this is they’ve been here for a number of years and we have never in any case even before we knew they were wanting to expand, never given them any reason to not like the community that they’re in. And they are excited about what we offer to their employees that are going to be here. What we have, as it relates to housing and schools and quality of life amenities. And so they’re very proud to be here. And you know, this is one of the largest medical, economic development projects in the state of Georgia in a long time. And one of the largest in general. Just the average salary is the one that is a caker. These are high paying jobs, the average.
Rico: [00:25:35] There’s certainly a lot of medical and biomedical companies that are actually, people would be surprised I think, the amount of companies that are in Peachtree Corners. But also companies that are coming in or expanding here in the health industry. We’re not just, high technology, right? It’s bio diversity, if you will, in the business.
Brian: [00:25:55] One other important point to make along those lines, Rico is this: When their chief finance officer, when we had our full day presentation to them and he was there onsite, we had a lot of virtual attendees, but onsite he was a senior guy. He presented to the Georgia delegation about 45 minutes about the company before we started. And their culture and all this kind of stuff. And I was taking notes and it was interesting how he was bringing up stuff that we were very uniquely positioned to support and enhance. Without him ever knowing it until it was conveyed to him during or after our meeting. For instance, they want to make all their new buildings, net zero. To have a net zero carbon footprint. Well, who do you think is the agency association who certifies buildings as net zero?
Rico: [00:26:58] Isn’t that amazing?
Brian: [00:26:59] ASHRAE.
Rico: [00:27:00] Right, ASHRAE.
Brian: [00:27:00] That came here because of Curiosity Lab. Other things they were talking about, their research and development. They have a lot of research and development on new devices. And even some of the current stuff that they make have components and chip sets made by companies that are partners of Curiosity Lab. Bosch, Qualcomm, Cisco, things like that. That you’ve now got an immediate. Third point, very interested in international expansion. They really haven’t cracked. My calendar’s being monopolized right now by trade representatives, console generals, and others from different countries looking at Curiosity Lab as a pipeline, a conduit, a landing pad for companies that are coming here. Including we’ve talked before, we were identified by the French government of one of six locations in the US for them to be pushing technology companies from France as part of a program called La French Tech that they created. Curiosity Lab, Peachtree Corners, and Metro Atlanta, but we’re on the same list as New York City, Silicon Valley, Austin, Texas. These places, and then we get one of them and then as a result, the French American can chamber moved their offices out of the French consulate and they are moving it into the Curiosity Lab, the innovation center. So all these international connections we have because of Curiosity Lab. Well guess what? Intuitive is going to have a front row seat. They’re a quarter of a mile down the road from the Northern entrance of the track. Which is on Spalding also. As I was writing notes, I was like, I couldn’t have written this better. So I was able to tell him, hey, here are some things. And some of their other representatives, here’s some things that are not going to come out in your average pitch that you don’t realize exists here, just because of Curiosity Lab. So again, we’ll never know what pushed them over the edge, but those are all unique things that Curiosity Lab has done for generating activity. And this could be an example where we’re getting one of the largest medical expansion projects in Georgia. Maybe that’s what pushed them over the edge.
Rico: [00:29:26] And that’s why Governor Kemp will be doing that announcement or has done that announcement. And when a city gets that type of expansion, it becomes news. And also other companies start looking at that as well. Because then now that city, like Peachtree Corners is put on the map even further out there. All these things that are happening in the city or through the city because of Curiosity Lab, because of other things that the city has initiated, really is bringing job and economic impact to the city. Some prosperity because of that and things take time. I remember when Curiosity Lab started up, Prototype Prime, when that all started going and people were like, why are we doing this? And what’s going to come out of this? And it’s like, you know what? If Isabella didn’t fund Columbus to come to the new world, that would never have happened, right? You have to start somewhere. You take a step and you move. And you guys even realized and learned a few things. So you evolved and changed. And Curiosity Lab came out of that. So I’m impressed that the city still continues to be able to do what they’re doing. And we’re a small city with 44,000 people. We’re not a big city here.
Brian: [00:30:35] We are certainly punching outside of our weight class. There’s no doubt about it and we can’t do it without a lot of our private partners. But Rico, you have had a front row seat from the start. You have definitely seen it go from just an incubator, just early stage startups in the bottom floor of the old city hall.
Rico: [00:30:57] That’s right.
Brian: [00:30:58] Rented, leased space, to we own that building. And we have created a living laboratory for various things. And I know I beat the drum of Curiosity Lab merely because this magnet for activity that we created has a name. Other people have named things too at different times with different things. But I bring it up just so that the residents here are kept updated on the benefits that we derive from having a reason for certain companies to come and kick the tires here. And again, even if a group is just here for one day, they’re going to probably get hungry at lunch and they’re going to probably eat in our restaurants because they’re close. That sales tax that comes back to us through SPLOST. Hotel stays generate hotel-motel tax. And then you get a company like Intuitive. Now we’re talking about 1200 plus people who are going to be working here. And again, I would like to think that all of them are going to at least start looking as close to the building they’re going to work out of as they possibly can. This community sells itself. Curiosity Lab is an excuse to get people here, but once they’re here, you fall in love with it. And you’re like, you know what? Wow. So that’s what Curiosity Lab does is it’s almost like a resume to a degree. It’s what got people interested in the area in Peachtree Corners. And then it’s the interview when people come here and they see the community and everything, that is what sells it. So yeah, we’re pretty pleased so far.
Rico: [00:32:39] I think I’m a cheerleader, if you will, of what the city has done. Now some people might look at that and say, oh, you just believe everything the city does. And you know what the fact of the matter is, I like what the city has done. And I might have a debate about that bridge, the pedestrian bridge and the size, whatever. I did disagree on certain things.
Brian: [00:32:59] Rico you have not always agreed with everything that we have done, that’s for sure.
Rico: [00:33:04] No I have not. Rezonings, there’s been rezonings that I totally disagree on or conditions on zonings that I would argue for. That I’ve argued even with you privately on. That there should be certain conditions in certain rezonings because of the nature of the beast. But as much as I’m a cheerleader of what the city does, it is because I believe that what the city does is doing phenomenal work. And some people may say it’s getting too dense. There’s too many people now. Housing is expensive that is the nature of the beast. When a city becomes popular and people want to be there, it does happen. Now we have to look at that. We’ve discussed that about affordable housing because not everyone can afford a half a million dollar home, a $400,000 home, or even a $350,000 home, if you can find it in Peachtree Corners. And the schools are great. Everything’s working well that way. More things that are going to probably be coming. I mean, Wesleyan’s expanding, Cornerstone’s expanding campuses. There are more kids in Norcross and Pinckneyville. My kids came through this, through the whole system, through the IB program. We were talking about how kids can’t write any more just before the show. And how in this city, because of the programs we have here, my kids can write. They tell me now my daughter, who’s doing a master’s program. She’s in a group study within this program. She’s the only one that knows how to write it seems. And the other ones don’t and they’re in a master’s program. And I swear it’s because of the IB program here. So we have education, we have economy. We are beginning to see more entertainment. Yes, COVID has stifled it a bit, but we’re hopefully coming out of that. Hopefully the variant is not going to curtail some of that. But it is what it is. And I think the city has even reacted well to some of these things. There’s just a lot of stuff going on and we just have to be aware that patience sometimes is needed on some things. We may be back to masks at some point. But that’s okay. We have to go where we have to go. We’re slowly running out of time though. So I do want to hit quickly on something else that I want to talk about. And that is Olli 2.0. Along with Navea, which is a French company, I believe. Two of three companies in the world that have these types of vehicles running in live environments. Where we’re going to see for autonomous vehicles back on the track it seems. Doing work, researching. Can you give us, quickly about what’s going on there? And I understand there’s a lot of attention being done, even at the secretary level, cabinet level of the federal government, there would be a visitor or two coming soon. So tell us a little bit about what’s going on with Curiosity Lab.
Brian: [00:35:34] Yes. So again, curiosity lab continues to outperform our expectations. We were approached with a proposal by a consortium of companies led by an autonomous vehicle operator company that operates autonomous vehicles as shuttles in different places like Yellowstone National Park, Lake Nona down in Florida, places like that. And the proposal was to use Curiosity Lab for a test. At least the first of its kind in the US if not the world is to take two different autonomous vehicle manufacturers. In this case, local motors that makes the Olli shuttle and the Naveah, a French company. And to have them operate on the test track at the same time. First time that’s been done. And then use our connected vehicle infrastructure, the city street of the future. You can talk to everything out there and test and enhance their ability to talk to each other across multiple manufacturers. To talk to cars that possess in the car, the DSRC unit, so that they can talk. And to do so over a 5g wireless environment as well. So we have a number of partners in this. The two manufacturers of it are certainly a part of it Beep the autonomous vehicle shuttle operator, T-Mobile is a big partner. And then we have a couple other companies that haven’t quite signed. So I don’t want to say it, but some other big name companies that are potentially in talks of doing something to wrap a shuttle, meaning you’ll know that they’re part of this. If there’s a bunch of branding on the outside of this. And for a year, we will have four autonomous shuttles operating on the track. And while they are doing testing on connected vehicles, they still are fully operating autonomous shuttles. So the public could get on them at any time as well. A lot of people before who would ride them sometimes for functional reasons, the Marriott, certainly, and the two other hotels on there certainly had people use it to get from there to Anderby Brewing and back. But the shuttles are again, going to be learning things to make them better. Olli is the name people remember. We had two Olli shuttles the first time they were here and those shuttles taught Local Motors, the manufacturer, some lessons. And they went back and created Olli 2.0 and that’s what’s here. And some of the lessons that we’ve talked about. We have a 13% grade hill here. And when the shuttles were hitting the hill, the LIDAR on the first one, thought it was something in the way because the hill was so steep. So it would jerk until it cleared. And they didn’t realize they had to recalibrate that to take into account steep hills. And they were here in the fall and leaves were covering some of the lines in the roads. And they were having a hard time with that and they did some things to help with that. And so that’s how this technology gets enhanced. It gets the kinks get worked out. And it has certainly got the attention of people at the federal level. Including there is a good chance that one of the members of the presidential cabinet will be here soon to take a look at what we’ve got going on because word has gotten out what Curiosity Lab is. And again, that kind of visibility doesn’t hurt when we’re talking to somebody who may be coming here permanently. You know, say Hey, we’ve had these people here or these companies are our partners and we got this type of testing going on. And while that may be some temporary activity, oftentimes like with Intuitive, it turns into permanent.
Rico: [00:39:42] Yeah, it doesn’t hurt having attention from the federal government in that way. I think people will notice that. Yes. But all that news generating does help. It does help with putting the city in the spotlight. That along with the V2X Live, that’s going to be the conference that’s going to be happening in October, I think. All great stuff. And this certainly overshadows tree removal, but just to end the show, let’s also talk just quickly about the the tree removal that’s happening because this way people know about what’s happening with that.
Brian: [00:40:17] You know, we like to talk about all this kind of fun stuff and sexy stuff, if you will. Sometimes the activities and operations of a city are more mundane, but not necessarily any less important. But there is certainly right now, some people in the city have already been affected and will still be affected by Georgia power is conducting an enhanced vegetation management operation here. Enhanced meaning it is more aggressive, if you will, of pruning trees back then they typically are. The reason of this was due to some concerns raised by people in the community about power loss in the area. And it being lost more than it should. And so, there was a series of events and meetings and whatever that took place. Some involving public service commissioners and so on and so forth. And Georgia power ultimately said, okay, we’re going to come in and we’re going to be much more aggressive than we normally are. The fine line Georgia power has to walk is this line between, it’s almost akin to a, not in my backyard type of thing. Where everybody is in favor of trees being pruned back as far as possible from power lines, unless it happens to be the trees in their yard. And that’s not to say that they’re wrong. That’s just to say that it does change sometimes how certain areas of the city look after Georgia power comes through. And a lot of it is Georgia power is not, most of the trees, I don’t know of any trees so far that are growing right underneath a power line, those have generally been removed. It’s usually trees that are outside of a power line, but their limbs are such that if the limb fell, it would hit the power line. So what happens is when they remove the limb or limbs, sometimes there’s so many of them and you have to remove it at the lateral, at the trunk. You can’t just cut a little bit. That the arborists are coming in and saying, look, you removed so much of those limbs, that the tree is going to die. And so then Georgia power makes a call. We need to remove the whole tree because if not the tree is either going to fall on our power lines or we were involved in creating what would ultimately be a hazard, if it fell the other way on a house or whatever. And so, there are certainly some instances where it is significant. There’s some places where there’s a lot of either limbs, which affects shade, and some trees. And I want those who are affected to understand why Georgia power was put in this position and for them to try to be as understanding as possible. But by all means, if they have concerns or they want more information, Georgia power does have some senior people and an arborist on staff, a staffed arborist overseeing this, and he is available to meet with anybody at any time on site and talk tree by tree as to why Georgia power made that. I know this because I’ve been at some of these with him and talking about why they’re doing it. And in a few cases, there have been some adjustments they’ve made based on the residents comments. But, I just wanted people to know that this was not a city operation. This is a Georgia power one doing just in a more aggressive way, trying to trim back risks to their power lines to try to decrease the amount of power outages due to some sort of tree or limb falling on their power lines
Rico: [00:44:15] Are they tagging trees before they cut them? Are they marking them? How can a resident respond back? How is the communication set up? How can they respond?
Brian: [00:44:24] A number of ways. So first the city is putting out information weekly from Georgia power, where we’re conveying to people where the next week’s operations will be. Any time, if you can get on push notifications from the city, we don’t do it a lot so you don’t get inundated with a lot of crap you don’t care about. But get the city app. It’ll push you information, sign up for communication from the city, but that’s one way. Georgia power is also knocking on every door of houses that they’re doing and putting door hangers on properties that they’re going to do something. They do not want to be in a position where the first time somebody sees is when the tree is being cut or is already cut down. And we have had one or two instances where that’s happened. In one of them I know where the people were like, you didn’t try to contact me, I would have known and they’re like we left a voicemail. We knocked on your door twice. And then we did a door hanger and they’re like, no, you didn’t. And then they were literally standing in the front yard and they’re like, it’s still hanging on your front door. They’re like, oh, I never go out my front door. And that’s why. And I get it, but I’m just saying, don’t do things like that at least for a time period. But it’s in very targeted areas of the city. This is not citywide. This is based on basically LIDAR mapping that Georgia power did by putting up a laser radar underneath the power line, up into the tree canopy. And it came back and showed them where the risk of tree foliage falling on that was at a certain point. And that is what’s driving them. They’re not doing this indiscriminately.
Rico: [00:46:11] And certainly that helps because there are tree limbs that I see, when we’ve had power loss or I’ve seen through the city after a storm, you would see tree limbs falling. That doesn’t take into account necessarily tree that may be 20 feet off that will fall. We, I think it was last year with Pinckneyville Middle School where a tree essentially fell on the lines and yanked the cable essentially off the, I think it was off the transformer. And that was down for two days, three days, two and a half days, something like that. It was down for a decent amount of time because they needed someone out there to safely do the things they need to do before they removed the tree even.
Brian: [00:46:48] Well Rico, it was just in middle of June. We had a tree that was in somebody’s backyard. I’m talking about probably 40 feet, 50 feet, off the right of way. Not just in the pavement, but way into somebody’s yard. And the whole tree fell at the roots. Probably got wet, the time the whole tree fell and went over a line there on East Jones bridge. And a lot of people back in the River Field, Wentworth areas back there randomly lost power. And everybody, including myself, but everybody was like, whoa, here we go again. There was nothing that anybody could have done to prevent it because it was way into somebody’s yard and the whole tree just tipped over and fell. And that is always going to be a risk. But yeah, Georgia power is in the position.
Rico: [00:47:41] At least they’re minimizing what may happen. But you’re right. PIne trees that are 50 feet tall, 60 feet tall when it rains as much as it does because they’re short roots, they may fall, and that’s just going to happen unfortunately. Now listen if an arborist went out to check those trees, they probably might say, you know, that tree may come down at some point. But even then, I don’t even know if they would be able to say that right?
Brian: [00:48:05] No, it’s an inexact to try to estimate if a tree’s going, unless you have real evidence. So yeah.
Rico: [00:48:14] We’ve covered a lot. We’ve taken longer than I expected on this podcast, but we’ve covered a lot of really great stuff. And especially two major items and certainly the first major item with Intuitive. Because that’s just a really big deal for the city having that. So I’m excited to continue to see things going on like that. Businesses are opening up. New businesses are starting. More new businesses then I thought in different parts of the city are opening up. And just to point out Stage restaurant just opened in the old Noble Finn.
Brian: [00:48:45] Stäge Rico. Come on now.
Rico: [00:48:49] They should spell it differently or put a little…
Brian: [00:48:53] They put the two little dots over the ‘A’.
Rico: [00:48:54] Does it? I kept thinking stage. Stäge, okay. No wonder. HWA is opening up soon. They just got their license, liquor license approved. So hopefully there’ll be opening up soon. So a lot of things happening in the city. Brian, I appreciate your time as always.
Brian: [00:49:14] Thanks for having me.
Rico: [00:49:16] And thank you all for listening and taking the time to tune in. Thank you.
Related
Business
The Benefits of Outsourcing: How Sourced Supports Growing Businesses
Published
1 week agoon
March 5, 2025Join UrbanEBB host Rico Figliolini for a conversation with Gabrielle Mills, co-founder and CEO of Sourced, a full-service back-office firm supporting small to mid-market businesses. She shares how she and her mother built a company that provides accounting, marketing, HR, staffing, and administrative support—all under one brand.
Learn about the challenges entrepreneurs face with business operations and how outsourcing can provide the help they need. Gabrielle also discusses:
- A $12M business that never checked its financials
- The importance of trust in outsourcing key business functions
- The balance between people, technology, and business success
- Sourced’s commitment to giving back to local charities
Resources:
Sourced Website: https://getsourced.com/
Social Media: @SourcedATLGabrielle Mills
LinkedIn: https://www.linkedin.com/in/gabriellejmills/
Timestamp:
00:02:20 – Sourcing Solutions for Entrepreneurs
00:07:26 – Building Trust and Expertise to Serve Clients
00:14:53 – Fixing Broken Books for Business Owners
00:18:18 – Encouraging Diversity in Talent Acquisition
00:19:57 – Embracing Mistakes and Developing Processes
00:23:12 – Giving Back to Local Charities
00:25:34 – Leveraging Technology to Enhance People-Centric Services
Podcast Transcript:
00:00:01 – Rico Figliolini
Hey, everyone. This is Rico Figliolini, host of UrbanEbb here based in Peachtree Corners, Georgia. I appreciate you joining us. We’re a little smart city just north of Atlanta. I have a great guest here, Gabrielle Mills. She’s the founder and CEO of Sourced. Hey, Gabrielle. Thanks for joining us.
00:00:20 – Gabrielle Mills
Hi, good morning. Thanks for having me.
00:00:22 – Rico Figliolini
Yeah, no, I appreciate you being here. We’re going to learn a lot from you, I’m sure, this morning. And this is one of those freezing mornings here in Georgia that really never happens, like down to 20.
00:00:32 – Gabrielle Mills
It is so cold. I’m very cranky about it.
00:00:36 – Rico Figliolini
Yes, it’s amazing. But it’ll warm up in a week. But before we get to our interview, I just want to say thank you to two sponsors we have that have been with us. Appreciate the support of our journalism, these podcasts, of the magazines as well. One of them is EV Remodeling, Inc. They’re a company that has done work from design to build. whole house renovation, as well as just redoing your kitchen, your bathrooms and such. They’ve worked with over 260 families. They’re based in Peachtree Corners. Eli, the owner of the company, is a really great guy. I think you should check out their website. You could do a virtual consultation with them as well and check out their portfolio. So go to evremodelinginc.com and find out a little bit more about them. Also, our second sponsor is Vox Pop Uli, also based here at Peachtree Corners. They’re a company that takes your brand and brings it to life, essentially. They’re a family business, father, son, other family members in there, another daughter in there handling marketing. And even members of their employees are considered part of the family. It’s just a great, well-run company. We just did a podcast with them recently. You should check that out. But they try to bring your brand awareness out there. They can do anything from truck wraps to print on any object, just come to them, give them a challenge, and they will actually step up to that challenge. You might think they can’t print on it, but God knows they’ll find a way to do what you need to bring to that trade show and to make your business stand out as a retail operation or whatever. So check them out, vox-pop-uli.com, and it’s V-O-X-P-O-P-U-L-I.com. So now that we’ve gotten our sponsorships out of the way, Gabrielle, appreciate you staying with me like that. So tell us a little bit about how you started the business, why you chose the word sourced, and what the business is.
00:02:39 – Gabrielle Mills
Good morning. Thank you so much for having me. So I can’t tell you the answer to that question without acknowledging my business partner, Chrissy Strohmeyer, who is also my mother. So we are a mom and daughter team. We have just enjoyed the heck out of building this company together, but really my stories are her stories and vice versa. We started the business because we wanted to be entrepreneurs and we wanted to help other businesses grow and be successful. We think entrepreneurs are the salt of the earth people. They’re the reason for our economy. They create jobs. They’ve got so many great ideas. And they are the last people that get a helping hand because they don’t always have enough cash, right? That’s why we started Sourced. We actually went to business owners and asked them, because we didn’t have this idea. We asked business owners what they need, where they were underserved and how, if they were to do it all over again, kind of what they would do. And we put all of their answers up on a whiteboard that’s currently in our office. In fact, you saw it when you came over to our office the other day. If that whiteboard could talk, man. And we looked at all of their problems, all of their suggestions, all of the things they were struggling with. And our services came out of that. So Sourced is a back office services company serving small to mid-market companies. And the easiest way to describe what it is that we do is we basically have five businesses under one brand name. So on the fractional side of our business, we are a full accounting firm, full service accounting firm, a full service marketing agency, outsourced HR, administrative support. And then not fractionally, we do direct hire full time placement. So all of those ideas came from entrepreneurs that we spoke to that they needed help. And we said, we’ll do it.
00:04:38 – Rico Figliolini
It’s amazing. All under one roof.
00:04:42 – Gabrielle Mills
Well, we didn’t mean exactly to create five businesses at the same time. That was more of God’s plan. But, you know, here we are.
00:04:51 – Rico Figliolini
No, no, I can appreciate that. I’ve come across a lot of people in different businesses doing different things. So you do look at where your services can expand into. So it makes sense for where you guys are coming from.
00:05:04 – Gabrielle Mills
So you asked me where the name comes from. And I don’t get that question a lot. And it’s actually a really funny story. When I was working my big girl corporate job at IHG, Intercontinental Hotels Group, I had a relative that worked in the company. And she was the only person that knew that I was thinking about leaving and starting my own thing. So I floated the concept to her. And she loved the concept. At this time, we didn’t have talent acquisition. We only had a fractional client or fractional services. And our name was the Atlanta Assistance Group. And we were going to go by TAAG, T-A-A-G. And she was in branding for IHG. And she goes, I have to tell you, that name isn’t scalable. It’s easily forgettable. And you also have TAG, the Technology Association.
00:05:57 – Rico Figliolini
That’s right.
00:05:58 – Gabrielle Mills
And she’s like, I really think that you need to rethink your name. This was seven days before I was going to quit my job and do this and tell them I was going out. In which case they would want to know what the company is, what our name is, all the things. And so the next seven days, Chrissy and I were just on fire trying to think of everything. The amount of hours we spent digging through the thesaurus was crazy. And one day we were, I was driving and I was playing around with the word outsourced, resource, I was trying to come up with a play on words there and Sourced just came about and I called her and I was like, what do you think of this? And she’s like, I love it. And I think we came up with it two days before I quit.
00:06:48 – Rico Figliolini
Wow. And I love the website name though, getsourced.com. I mean, it just like makes sense to be able to do that. So, you know, you’ve been dealing with a lot of businesses, helping them and stuff. Sourcing is an issue sometimes, especially if you’re doing financial fractional work like that. And small business owners, maybe the larger ones like 10 million plus different, or even let’s say 5 million plus different, right? And I’m not sure what your sweet spot is, but the trust process to get a business to trust you to do their work because they’re sourcing it out to you. You’re not in the office. How do you do that? How do you gain traction with that? How do you gain their confidence to be able to provide the services that will make their business better?
00:07:37 – Gabrielle Mills
I think there’s a lot of ways that we do that naturally. First and most importantly, we have an amazing, amazing team of people and they really do the selling for us. Most of our business comes from word of mouth and referral because the people that work with us have such a great experience with our team and our people that that trust is kind of transferred already over because the referrer has had a great experience. That helps. Chrissy and I are involved in every single sale at this point before we pass it off to our team. We obviously have been through the entrepreneurial journey. We’re in our ninth year. We’ve done all the bumps and bruises, made all the mistakes. We’ve seen a lot of other people’s mistakes. We can kind of provide a lot of guidance during the sales process. So I think that builds trust. And not to be understated, the processes and the standards that we’ve built over time, we know how to fall back to the level of our training, regardless of the situation at hand. So we really lean into that when we’re talking to clients or prospects because they want to know how things are going to go. You can have a really good person who’s really friendly, but they may not know what they’re doing. That’s where the processes and our training comes in. We don’t have to do a lot of training because our people are already very experienced. But the way that we do things, we want that to be standardized. So we train on how the Sourced way is. So the client is experiencing something consistent.
00:09:14 – Rico Figliolini
So when you’re training, obviously, that’s an internal thing that you’re doing. There’s always industry trends, right? I mean, taxes is one thing where there’s always an update every year, different things going on. God knows probably this year will be a lot of things going on, accounting and stuff. But how do you keep ahead of some of the trends then or adapting to the needs of the entrepreneurs that you’re reaching out to? Because I’m sure that changes and evolves too.
00:09:42 – Gabrielle Mills
It does. I mean, you keep up with current events. We listen to our clients. Our clients know a lot. Our clients are very, very smart and we’re industry agnostic. So we get the benefit of seeing lots of different things from lots of different people and lots of different industries. So we just kind of like by osmosis learn things. But I think any good leader, regardless of if you own the business or you’re just working in the business or you have some kind of your stakeholder somewhere, I think anybody that is worth their salt is kind of always keeping up with. What’s going on and how does the business need to adapt and how does my department need to adapt and how do we grow and how do we improve? And I think just by having a regular practice like that, where you’re always kind of investigating it and looking at ways of improving, it’s more natural than it is forced to grow and change as the world changes.
00:10:37 – Rico Figliolini
Do you find going through the things you’re going through that, I mean, obviously, The day-to-day work is never-ending, right? It’s a process. Some days, some weeks, it’ll be the same as other weeks. But every once in a while, you get a challenge. You find something that you have to overcome within a business maybe, within your own business. Do you have any success stories that you can share that relates to that?
00:11:06 – Gabrielle Mills
Yes, I’ll tell you my favorite one. And it’s one of the more recent ones too. In our nine years of business, we have seen a lot come through our doors. We always tell people, especially those coming in for accounting. Accounting and talent acquisition are our two most popular services. And we started in accounting. That’s kind of our bread and butter. And people are always very vulnerable about like, oh, my books are bad. I had a bad accountant. I don’t know what I’m doing. We always tell them we’re like doctors. We just want to, give us the real, real, we’ll fix it. Like accounting is not a human body. So like we can actually fix it because it’s just numbers. But we’ve seen a lot of horror stories. You cannot scare us. You cannot surprise us. We’ve seen a lot in nine years. Recently, I think this client came on board early last year. And it was a $12 million construction client. And they have been in business for like 20 years or something. And when we were working on, we got referred into this client and we went and we talked to them and they were having an issue with their accountant that was internal. And they wanted to let that person go, but she knew way too much in the business. So they were like, we need somebody that can fix the craziness that’s happening in the books. And you can imagine they’re large books, $12 million company. We need to create some kind of redundancy in a situation where we need to let somebody go and we can’t, we’re beholden to them. And we just don’t know anything about our books. We’ve never seen them. And the best part of that meeting was that Chrissy asked, or she was talking about the financials, the financial reports. And the client stops her and she goes, wait, why do I need to look at my financial reports? And our jaws just dropped because this is a $12 million company. They’ve been in business for like 20 years. They have done a phenomenal job building their company. They had no idea the importance of their numbers. They didn’t know what their, like how their money was transacting. They, I don’t know how they were running it. And so that was a lot to overcome. It was probably one of our longer onboarding processes, but we got that client off of QuickBooks desktop and onto QuickBooks online so they could see their numbers, right. Their books were done and I’m not blaming this person that ended up leaving. There was reasons why this was, but the books were entirely backwards. So where there were things that should have been a positive, they were showing a negative and a negative should have been a positive. So all their numbers were backwards and then nothing was set up properly. So we had to do a whole setup. We had to clean the whole thing and we just had a meeting with them yesterday just talking about our usual check-in, how things are going. We’re constantly looking at improving this account. And they were just saying they have never felt more secure in an accounting firm. They said, regardless of how our team changes, you guys are our people. You’ve taught us, you’ve changed everything, you’ve done everything. And we just, they were showering us with lovely things and it just warmed our hearts so much because this was one heck of a undertaking. But I also, give them a lot of credit too, because that one, it was not a cheap project. And two, that took a lot of trust in them too, to be like, I don’t know you guys and you have to fix all of these problems at once. And it was a lot of work that they had to do and we had to do. And so they put a lot into the relationship as well. And it was, they’re probably one of my favorite clients now. And it’s, will probably be my biggest success story for a while, just from the scale.
00:15:01 – Rico Figliolini
Yeah, no doubt. I mean, I have a friend, Karl Barham, who owns Transworld Business. He consults, he buys and sells business for people. And it’s constantly amazing how many, not just half a million dollar companies, but $10 million companies, sometimes their books are so bad that they have to like step away and say, you know what, let’s fix this up. You may have to wait a year before you can sell this business just because the books are so bad. You know, it’s just like, there’s that.
00:15:31 – Gabrielle Mills
We don’t like to see it. Obviously it breaks our hearts and we can, we can fix it. We have the, we can fix anything at this point. But it’s unfortunate because they didn’t get bad because of that person. They got bad because that person didn’t have the support that they needed. Likely that the entrepreneur was not an accountant. They shouldn’t be. They should be building their business, doing whatever it is that they’re doing. Accounting is important, but this is why we went into businesses. You need to go do your dream. We’ve got the stuff that, yes, you need to keep up with, but you don’t need to know how to do it. We can show you, but you don’t need to know how to do this. You just need to know what your numbers look like.
00:16:19 – Rico Figliolini
Yeah, I’m surprised that when their accountant did their work at the end of the year, I can’t imagine it was the same person doing it. It had to be someone else doing it. And no one figured it out.
00:16:33 – Gabrielle Mills
Well, with this particular client, there was a couple migrations in systems that caused that reversal. So they started on one system and moved to QuickBooks Desktop. which reversed everything. And then the person that was working in the office, she would do a lot of things right. But there’s a lot of different ways to do accounting right, quote unquote. But she continued the backwardness because that’s how it had to be done. It was very complicated.
00:17:02 – Rico Figliolini
And I’m sure. And sometimes you’re down a path and you don’t want to leave that path. You just keep going and just figure it’ll work itself out at some point.
00:17:11 – Gabrielle Mills
That happens in accounting of like, we just start fresh. Like right now we’re getting a lot of clients that need cleanups and we only have to go back a month and a half because it’s the 21st today. When we’re in July, we’re like, okay, how far back do you want to go? Or not July, but more like October. They’re like, we can clean up from January or we can just hold off and start fresh in the next January.
00:17:36 – Rico Figliolini
Yeah. Okay. Well, that’s a tough decision. You said before you’re agnostic business-wise a little bit, but are there types of businesses that may benefit most from what you all do or that you target or that you’d prefer working with? Or have strength in those industries.
00:17:53 – Gabrielle Mills
We have developed patterns of clients that tend to come to us. So on the accounting side, we do a lot of construction. That’s the example that I gave. We have a couple of YouTube clients, which is kind of neat. We do a lot of work for attorneys. Accounting for law is very specialized. So we do that. On the marketing side, they’re completely across the board. There is no consistency whatsoever. Same with administrative support. HR gets thrown into any monthly recurring service that we have. So again, there’s no consistency. On the talent acquisition side, we have quite a bit of consistency. Although there’s randomness throughout. We do a lot in, we still do a lot in law. We get a lot of financial roles. So we do anything from accountants, tax managers, tax seniors. We do a lot in IT, particularly in the cybersecurity market. A lot in finance, some in construction, not really all that much. Did I say finance? Property management in talent acquisition. Yeah, those are about the consistent ones in talent acquisition. But again, we kind of see it all. At this point in our business, we actually get really excited when we see a business or an industry that we’ve never worked in before. So for marketing, I was just pitching a client yesterday who’s opening a shooting sports facility and gun range. I have never done that before. And I was like, oh, this is different. This is unique. We’ve got research. Same with anything in our talent acquisition department. If it’s different, we’re like, okay, this is exciting. Because usually, I mean, we just see a lot of businesses come through here.
00:19:48 – Rico Figliolini
Well, that’s cool. Yeah, especially when you see a lot of different businesses like that. We talked about success stories. As a business person, I think any business person, if they’re honest with themselves, will say, yes, we make mistakes every once in a while. New situations arise that they’ve never seen before and it’s a problem that they have to overcome. Have there been any mistakes in your business journey or that you’ve seen in other businesses besides, obviously, the accounting issue? But anything that you’ve overcome as an entrepreneur, as a business person?
00:20:27 – Gabrielle Mills
No, Rico, we’re absolutely perfect. We’ve never made a mistake.
00:20:30 – Rico Figliolini
I could see that.
00:20:34 – Gabrielle Mills
Oh gosh no. I tell people, people ask me about our journey a lot. They’re just curious about our story and how we came to be. And we love telling it. I always tell people, Chrissy and I didn’t have experience in any of these things before we started. We just had a dream and wanted to be, help businesses and build a business ourselves. All of this we have learned from the ground up, having no experience with the exception of like general business acumen and general sales acumen. But we’re not accountants. We are not recruiters. I did start in marketing, but not tactically. So I always say that I went to the school of hard knocks, got a couple of degrees from there. And that’s how I got to where I’m at because we’ve made every mistake in the book. We’ve had clients that have trusted us and loved us through some mistakes that we’ve made to get us to where we are. I would say the biggest piece of advice or mistake that I made that I learned from was Chrissy came into the business from day one. And she was telling me and our director of account management, Maureen, she was like, we’ve got to focus on our processes. We’ve got to focus on our processes. Maureen and I were focused on the people and just serving the people. And in year three, which was our hardest year yet, we got so many different challenges and scenarios that were really, really difficult. And what Chrissy was telling us from day one finally got through to Maureen and I of like, oh, this is why we need processes and standards. This makes sense now. So it took a lot of heartache to really understand why those are important. But now it has been the secret sauce to our business because we know how to hire off of them. So if people aren’t already operating or have experience with that certain frame of mind, we know that they’re likely not a fit or they have to be at least willing to be coached into that direction. We’ve developed consistency because our process is our standard. We’re always making our processes better. We’re always looking to make them beefier. We never would have gotten there if we didn’t learn that lesson.
00:22:53 – Rico Figliolini
And sometimes you do. I mean, you have to learn your lesson. It’s like bringing up kids. They want to do their own mistakes. They don’t want to be told to watch out for that step. And they’ll do their own mistakes.
00:23:04 – Gabrielle Mills
She was a broken record there for a few years. And then the light bulb finally went off. And Maureen and I were like, oh, okay. Now it took us some tears to learn it. But we got there. Now we’re on there.
00:23:19 – Rico Figliolini
I’m sure. So you’re a local business. Obviously, coming out to meet with you and your mom and the rest of the team was nice to take a tour and find out what you’re doing there. You do give back. I know you’re good people. You’re giving back to the community. Why don’t you tell us a little bit about some of the local charities that you’ve given back to?
00:23:45 – Gabrielle Mills
So early in our business, we decided that we’re not in business, we’re in business for the joy of being in business. We’re not in business to make a gazillion dollars and cash out. While that would be lovely, we would totally not turn our noses up at that. We wanted to at least serve our clients and then serve people that never really came into contact with Sourced and use the business as an opportunity to give back because we believe that if we’re successful, we have been giving blessings and so we should be giving blessings out. So we committed from day one that we were going to donate 10% of our monthly profits to charity. And those charities would be selected by our team of people. So every year, in December, we put out a survey to our team. And our team can nominate a charity that is important to them. And we decided in January, up to three charities that we’re going to give to that year, and every quarter we look at each month that we’ve made profit, take that pool of money, cut it by, divide it out equally across however many charities we have that year and give them out. We have served, some of those have been large organizations, but our favorite ones are the ones that are smaller and local. We started the first couple of years working with an organization called Connections Homes, which is out of Suwanee. They help kids who are aging out of foster care really like with support to become adults, but also they’re not really adults. They’re 17, 18, 19, and they still don’t know how to do the world. That’s an organization that we’ve supported. We’ve supported an organization called Ignite Hope, which is another foster care association. We’ve done neighborhood cooperative ministries, which is a, for those who are local, you guys know that it’s a very large nominal nonprofit here in Norcross. And this year we’re partnering with an organization called Because One Matters, which ironically is another foster care organization. I just realized that there seems to be a pattern. So we tend to give to the kids.
00:26:08 – Rico Figliolini
No, I like that. I like the fact that you’re giving locally and it’s 10% of your profit each month is what you split up, which is great. It’s almost like tithing in a way.
00:26:18 – Gabrielle Mills
Yeah. And that’s how it came about. We wanted to tithe using the business. We give once a quarter based on the months because what we didn’t want to do is we would have one month go to one charity and that was a particularly good month. But then the next month maybe wasn’t that good of a month. So we wanted to balance it out. So we look at all the profits that come in from the quarter and then equally disperse it.
00:26:39 – Rico Figliolini
That is cool. Alright. We’ve gotten sort of to the end of our interview time, but I’m sure that there’s things that we could talk a lot more about. Is there anything that I’ve left out? Anything you’d like to share? Maybe services that you may be looking at expanding into the coming year or anything along those lines?
00:27:00 – Gabrielle Mills
So we’re likely not expanding into other services because we have five already and that’s enough. We are finding that there’s a lot of growth to be had in our talent acquisition department. So we’re eager to see what that ends up looking like through the year. What we really want to focus on in terms of like diversification or innovation, which I think is really where your question comes from, is how we utilize technology to make our services more streamlined and more advanced. We will never not have the support of our people. We are a people business. We will go under before computers take over our jobs. However, there’s a lot of really great technology that if you use it right and smartly, we can make profit margins better, save our clients money, be able to reach more people. So we’re going to try to figure out how we can lean into that a little bit.
00:28:02 – Rico Figliolini
So that’s a great path to go down for a quick minute, maybe. Because AI technology is something that everyone, every business is tackling and using in a variety of ways, right? ChatGPT, Grok3, there’s a bunch of them. Claude, I mean, there’s a whole bunch. DeepSeek, I mean, you could just go on and on with these things. And every business, every industry is trying to figure out how they can use that, right? And some use it badly and others use it better. Sometimes it’s used for support or for research versus making decisions. So are you finding that you have to also look at that to augment or to add a complexity to the service you provide?
00:28:52 – Gabrielle Mills
So what stands out in your question to me is the have to. I think that nobody really has to, but I’m in an industry that if I don’t look at it, my industry will die because it is based on people. And if you don’t lean into the technology, you run the risk of the world thinking they don’t need people anymore. And then you’re obsolete. So we don’t have to do anything. But if we want to stay in business, we should be looking at how to utilize it better. The beauty of our business is these are things that people are always going to need. And computers can’t replace entirely. You always need a person overseeing or creating or some version of managing what the computer does. So we always have a people element to it. What we’re looking at with technology is how do we make ourselves and our processes and how we do things better and faster using technology and use the human brain where the human brain needs to interject.
00:30:01 – Rico Figliolini
Yeah. Okay. Great explanation. Well, we’ve reached the end of our time together. Where can people find out more about your company? Of course, we’ll have it in the show notes as well, but how can they reach out to you?
00:30:14 – Gabrielle Mills
Yeah. So if you’re local, just come and see us. We are off of Scientific Drive in Technology Park, down by the Forum. If you want to check us out online, we are at getsourced.com. We’re on all the socials under SourcedATL, or you can always just look at my name, Gabrielle Mills. Unfortunately, very easy to find out on the web.
00:30:39 – Rico Figliolini
I’m sure. Check her out on LinkedIn. It’d be easy to find her there. I want to say thank you again to EV Remodeling and to Vox Pop Uli for supporting us. Everyone else, you have comments, leave them in the comment section below, depending where you’re watching this, whether it’s Facebook, YouTube. If you’re listening to this on Apple or any of the audio podcast places, Spotify, leave a review, like, share. We’d love if you would support us that way. Gabrielle, thank you for being with us. Appreciate it.
00:31:13 – Gabrielle Mills
Thank you for having me.
Related
Business
PCBA Celebrates Fifth Third’s New Location with Ribbon Cutting
Published
2 weeks agoon
February 28, 2025The Peachtree Corners Business Association (PCBA) celebrated the opening of Fifth Third Bank’s new branch in Peachtree Corners with a ribbon cutting on February 20.
Located at 3210 Holcomb Bridge Road, the new location features lobby and drive-thru hours, regular banking, investment services, loans and more.
“We are growing [and] proud to open up our new financial center at Peachtree Corners,” said Randy Koporc, EVP, regional president GA/AL Fifth Third Bank. “Congratulations to Financial Center Manager Jasmine Youngblood and her team, Retail Executive Dewayne King and all involved in getting us to this day.”
“Thank you, Lisa Proctor of the Peachtree Corners Business Association, for helping us celebrate at our ribbon cutting,” Koporc continued.
Fifth Third plans to build more than 60 financial centers in Georgia and Alabama over the next five years and looks forward to strengthening the communities that they join.
“We love welcoming new businesses into Peachtree Corners,” said Lisa Proctor, president of the Peachtree Corners Business Association. “Fifth Third Bank will be a great addition to our banking community. We can’t wait to watch them grow.”
About Peachtree Corners Business Association
The Peachtree Corners Business Association (PCBA) is a business membership organization that focuses on innovative approaches, programs, shared resources, community outreach and opportunities for member businesses and professionals to connect, develop, grow, and prosper.
The PCBA is made up of businesses of all sizes and types who want to expand their reach and grow their business within Peachtree Corners and the greater metro-Atlanta area.
For more information call 678-969-3385, email membership@peachtreeba.com or visit peachtreecornersba.com.
Related
Sequel Coffee Co., a new specialty coffee brand, is set to open its flagship location in Peachtree Corners in the summer of 2025.
The new coffee shop will open alongside shared workspace provider, Roam, at Town Center and will feature a convenient drive-thru complemented by an inviting in-shop experience.
Premium coffee and locally sourced offerings
Committed to delivering an elevated coffee experience, Sequel Coffee Co. will serve freshly brewed coffee and handcrafted espresso beverages with responsibly sourced beans from Valor, a local metro Atlanta roaster.
The food menu will feature a curated selection of locally sourced café favorites and convenient grab-and-go options from local vendors Two Chefs and A Seasonal Affair.
Guests can expect a variety of delicious offerings, including breakfast sandwiches, quiche and freshly baked pastries, as well as yogurt parfaits, homemade granola bars and protein-packed power bites for on-the-go fuel.
In addition, rotating seasonal flavors and limited-time menu items will offer new and exciting food and beverage options throughout the year.
Strengthening community connections in Peachtree Corners
A concept created by Roam, the hospitality-focused work and meeting space, Sequel Coffee Co. is built on the belief that coffee is more than just a morning ritual — it’s a catalyst for creativity, productivity, community and connection.
Sequel’s tagline, “start your story strong,” reflects its mission to inspire the potential in every day by championing stories, embracing moments and thoughtfully crafting coffee.
Sequel seeks to become an integral part of the Peachtree Corners community by fostering meaningful interactions through hospitality-driven experiences. With a brand philosophy centered on people, purpose and belonging, the company aims to inspire customers through delicious coffee and intentional service.
Bringing Sequel Coffee Co. to you
Ahead of its brick-and-mortar opening this summer, Sequel Coffee Co. is currently serving the community through its mobile coffee cart, offering a full-service espresso bar and trained baristas for offsite events.
Ideal for corporate offices, networking events, school functions and private gatherings, the mobile cart provides an opportunity to enjoy Sequel’s signature coffee experience in any setting — before the shop even opens its doors.
To book Sequel’s mobile coffee cart, visit sequelcoffeeco.com/mobile-coffee-cart.
Career opportunities
Sequel is also currently hiring a Shop Manager to lead daily operations and cultivate an inviting experience for customers. Interested applicants can learn more about the position and apply at sequelcoffeeco.com/shop-manager-job-listing.
About Sequel Coffee Co.
Sequel Coffee Co. is dedicated to inspiring potential in every day through thoughtfully crafted coffee and warm hospitality.
Offering handcrafted espresso beverages, freshly brewed coffee and a curated menu of café favorites — along with a convenient drive-thru and cozy café space — Sequel aims to create a welcoming spot for guests to fuel their day and transform the daily coffee routine.
For updates and opening announcements, follow @sequelcoffeeco on Instagram or visit sequelcoffeeco.com.
About Roam
Roam is a comprehensive workplace solution offering co-working memberships, private offices and meeting space for professionals and businesses of sizes.
Opening in Peachtree Corners at 3847 Medlock Bridge Road in summer 2025, Roam provides flexible and inspiring environments to help individuals and teams accomplish their best work. Now leasing private offices and pre-booking meetings and events.
Learn more at meetatroam.com.
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