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A Conversation about Recent Anti-Asian Hate Crimes, with Long Tran

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Long Tran, owner of Peachy Corners Cafe, and an advocate of the Asian community joins Rico Figliolini to discuss hate crimes against Asian Americans, what it means to be Asian in America, how businesses are affected, and where we go from here.

Resources:
Peachy Corners Cafe Website: www.PeachyCornersCafe.com
AAJC Website: https://advancingjustice-aajc.org
CPACS Website: https://cpacs.org
https://www.facebook.com/reallylong
https://www.facebook.com/peachycorners
https://www.instagram.com/peachy_corners_cafe/
https://stopaapihate.org
#stopasianhate
https://equalityliveshere.com/equality-eats-here/

“We really need to get to the root cause of why people feel like they need to blame specific subgroups. Whether it’s based on race, Black or Asian, Latino. Based on gender, you know, blame things on women or, you know, sexuality, the LGBTQ. You can’t outlaw that kind of bias. But you can come up with policies and programs that will help educate people and hopefully get them to cross that bias.”

Long Tran

Timestamp (Where to find it in the podcast):
[00:00:30] – Intro
[00:02:38] – About Long
[00:04:54] – Choosing to Speak Up
[00:07:07] – News of the Spa Shootings
[00:09:52] – The Broad Term of Asian-American
[00:11:21] – Addressing Ethnoburbs and White Flight
[00:19:11] – How Business is Effected
[00:21:17] – Race Related Bullying in Schools
[00:25:26] – Moving South
[00:29:13] – What Local Businesses and Citizens Can Do
[00:34:39] – Finding Hope
[00:36:43] – Closing

Podcast Transcript:

Rico: [00:00:30] Hi, this is Rico Figliolini, host of Peachtree Corners Life in the City of Peachtree Corners. We have a special show today. I want to be able to talk about some of the things that are affecting recently, a lot of the communities that surround us and that are with us. But first, before we get to that, I just want to introduce our sponsor for not only this podcast, but our family of podcasts and that’s Hargray Fiber. They are a local Southern regional company that provides internet connectivity and business solutions to an array of businesses, whether you’re small or enterprise size. They’ve been working through the pandemic, providing coverage and internet connectivity to not only employees in the office environment, but also the home remote employee and making sure that that’s a seamless process. So check them out. They’ve been a great supporter of our podcast and our family of podcasts. So HargrayFiber.com or Hargray.com/Business. Now that we’ve talked about that, let me tell you a little bit about what we’re going to be talking about today. And I’m going to introduce our guest here. But today we’re going to be talking about and putting a spotlight on crimes against Asian-Americans. Vicious crimes, attacks, harassment crimes that have targeted a group. That in the Atlantic, recent Atlantic magazine article noted are simultaneously stereotyped as model minorities and perpetual foreigners. They’ve had a history in America, both working over the past hundred, 200 years providing growth in this country and been an important asset to this country. An important community member to this country. But hate incidents targeting Asian Americans have risen and in 2020 was over 150% before the previous period of time. And Asian-American women have been targeted twice as likely in these attacks according to recent data. So without further ado, let’s introduce Long Trek. Owner of Peachy Corners Cafe. Welcome Long. I appreciate you coming on the show with me.

Long: [00:02:34] Thanks, Rico. Honored to be here. Thanks for inviting me.

Rico: [00:02:38] So I thought it was long overdue to get this discussion going. So, you know, one of the, I know you’re a Peachtree corners business owner with Peachy Corners Cafe, great new place that a lot of people are discovering and going to. But you live in Dunwoody also, and you’ve been involved recently as I’ve known through protests as well. So give us a bit of an introduction about yourself.

Long: [00:03:02] Sure. As you said, I’ve lived in Dunwoody, you know, next door to Peachtree Corners for about 10 years now. And I’m very involved in the city of Dunwoody. I lead a Cub scout pack and I’m currently serving on an economic recovery advisory council to the city of Dunwoody. And so we’re hoping to, you know, bring back some businesses and get some new business startups. So I’m really involved. But when the shooting happened in Atlanta you know, from customers to friends and family who called me, a lot of people were upset. And so I reached out to many of the Asian organizations that I support that have been advocating for the Asian community for decades now. And we all wanted to do something. And there were three nursing students who specifically, they wanted to take charge and lead the effort. And so they coordinated with me and we did something down at the state house that you know, by our estimates, probably 3,000 people showed up. It was something that’s never happened in Georgia to have that kind of protest coming from the Asian American community. It was very peaceful. We had all kinds of elected officials come out. Senator Allsopp and Senator Warnock came out. And you know, even Governor Kemp, came out against what happened, came out against the shooting. So to bring this awareness and get the media coverage and actually feel the emotion beyond our community, the Asian American community, and you know, see the support from the Jewish community. Who’ve gone through something like this with the synagogue shooting. Or the black community with the church shootings. And then of course the white community has reached out and expressed their shock and disbelief because of the model minority myth, you don’t realize the type of discrimination Asians go through.

Rico: [00:04:54] Yeah, I think part of it, like we discussed beforehand a few days ago is that particularly in the South. We’re both from the North, but  particularly in the South, Asian americans tend to be more quiet, less wanting to make waves, be under the radar. You know, how is it that you found yourself speaking up? You know, why did you, why did you choose to do that?

Long: [00:05:19] So for me, I feel like I’ve been speaking up for quite a while now, like to go back to 1995. But I grew up with a slightly different perspective. In the early eighties, there was the war between South Vietnamese refugees and the KKK down in the Mississippi Delta, Biloxi. The white fishermen did not appreciate that there were Vietamese fishermen after the Vietnam war and they didn’t like the competition. And so they called it a war, broke out, down there where people were killed on both sides. And so living up North, we were always afraid, would that come up North? And so my dad would have discussions with his family and friends that were Vietnamese. Like, what are we going to do if the KKK comes for us? And so it’s always been there. And then Vincent Chin was the catalyst for the Asian American community when he was killed by two guys who thought he was Japanese. And this was during the anti-Japanese automaker sentiment in the eighties. And the judge said, well, these are two good guys and their lives shouldn’t be thrown away. So all they had to do was pay a $3,000 fine. And, you know, a $3,000 fine was all you needed to get away with murder. And so it started with me at a young age that this had to be addressed. And so when I got to college I became much more active in speaking up when things would happen especially to students who were getting bullied on campus or hazed  differently from their other roommates or colleagues when they would rush for a fraternity. And so I’ve been speaking up for quite a while, but right now it seems like it’s, I’m given a stage to amplify the voice far more.

Rico: [00:07:07] When you know, how did you hear about the spa shootings? How did that make you feel when you, when you heard that?

Long: [00:07:15] So I woke up and it was, usually I don’t turn off my phone, but for whatever reason, that night I had turned off my phone. So I could just get a good night’s sleep. And I woke up, I turned on my phone and it just blew up with all kinds of text messages or Facebook messages, with people asked me if I knew about the shooting, what’s going on you know. And so I turned to the news and sure enough, that night there was the spa shootings. And I was angry because, you know, we’ve known this was coming for a while. Last summer in July, I believe it was July. There’s a Chinatown in Chamblee, Doraville and white supremacist protesters showed up armed with guns and they harassed business owners and their patrons. They didn’t stay very long and they got scared off as soon as the police were called, but it was a sign of intimidation. And even in my own city of Dunwoody, there were, on the exit and on-ramps of the freeway were these signs that says boycott China. You know, if you want to take it from a business perspective, you would put it at the Chinese embassy, or maybe at Walmart, someone who’s doing business with China. But you’re putting it in front of residential areas. You’re sending a message to the Chinese who live in Dunwoody when you do that. And so we kind of, I knew something like this was coming. I didn’t know it was going to result in the death of six people. But from what was happening in San Francisco and New York, we knew the violence was coming. Just didn’t expect it to be a shooting like this.

Rico: [00:08:47] Do you feel that this is a special moment in time? I mean, Trump hasn’t helped over the past year and if anything, he stoked the fire even worse.

Long: [00:09:00] Yeah. And I want to talk about how he stoked to fire as early as 2017, when he started challenging North Korea and all the talk of fire and brimstone. Unfortunately, we are considered perpetual foreigners. And so, you know, when people hear that, they just see the Korean Americans living in this country, even if they’re second generation, their parents were born here, as foreigners. And when Trump goes fire and brimstone to these people, they think, alright this is my permission to go attack and harass. And then, you know, comes the pandemic and someone’s gotta be scapegoated and he wanted a scapegoat. But he says, it’s the Chinese government. What a lot of Americans hear is Chinese people. And so they take out their frustration and anger on Chinese people.

Rico: [00:09:52] Do you find that, Asian-American is a broad term, right? My heritage is Italian, right? So people, when I grew up in the eighties, college in the seventies, I was Italian American. I belonged to the Italian American society in college. I mean You know, that’s a bit more fine. Although if you speak to an Italian, a Sicilian is different from a Roman that’s different from a Milanese or someone from Milan. So that’s all within that group. But Asian-American is so broad, right? It takes in a variety of countries, dozens of countries, really. Do you think that’s you know, does that help? Does that also provide a coalition if you will? What does that do for you?

Long: [00:10:31] So the term Asian American gives influence by providing the numbers that are needed. You know, if you were to just look at the economic impact of just the Cambodian or Vietnamese community, it’s not as high as an economic impact from the Asian American community. And so for the stakes of certain communities in other States where they’re just small, they’re the number in the hundreds. Say Columbus, Ohio, where Cambodians may only have 200 and Vietnamese may only have a thousand, but then you add in Chinese and Indian. Then we’re 10, 15,000. We become 5% of the population. We have now, a voice. And so it’s important to have that designation so that we get the resources we need.

Rico: [00:11:21] Do you,  let me just point out something from the Pew research that many people may not be aware of. But it also shows the strength and I think the growth of the Asian community, that Asian communities are the fastest-growing racial ethnic group in the US electorate. So among the voters, that’s the fastest growing population. Most of them are naturalized citizens. That’s 67% of them are immigrants and 33% are US born. That’s normally not the case. Usually the fastest growing part or the largest part would be US born. But we’re talking about immigrants that have come here that decided to naturalize. They became US citizens. They chose to become US citizens, become part of this country, and to take up the responsibility of voting as well. So you have that happening. You have the growth of a lot of minority areas. You have the areas where, especially in let’s say, places like Duluth and parts of Atlanta where there is a growing population of Asian Americans and where there are people deciding they need to leave for some reason. What they’re calling ethnoburbs becomes a white flight area and people are moving out to other counties. Do you think, you know, I mean, obviously some people feel threatened for some reason. How do we address that? What’s your thoughts on that?

Long: [00:12:42] It’s complicated. Historically the reasons why Chinatowns exist is because at one point in time in our country’s history is that we could group people into sections. And so we could say all the Chinese are going to live in this area and it becomes Chinatown. But in the case of Duluth, Pleasant Hill area it was more just free market capitalism. The more Koreans started to move into the area, the more businesses came in to support that population, whether it’s grocery stores or restaurants. And so, you know, nothing’s monotonous. Nothing is like, this problem applies in our situation. So when you look at Gwinnett and you look at that area, the school has become a bit more competitive. Maybe too competitive. So people feel like, alright, I need to move somewhere where maybe my kid will have more of a shot. And that could be a reason for the white flight.

Rico: [00:13:35] I think that has to deal a little bit with what was happening when HAC article pointed out about school rankings, right? That the top 20, 18 of the top 20 kids in let’s say Duluth high schools were Asian. And colleges pit or used to pit, I don’t know if they still do. Would take into consideration rankings as well. So I think the County or the school system decided to do away with rankings because of that. Which is crazy to me because, you know, it’s almost like dumbing things down for no reason. Instead of raising the bar, we’re dumbing things down because other people may be smarter. It’s just like, you need to get your kids working a little better maybe, but sorry, hate to…

Long: [00:14:17] No, no. It’s, that’s a very real and it’s actually a problem because as much as our society likes to reward competition, free market. And I am as a small business owner, I truly believe in it. When a certain group seems to attain too much success, then people get concerned. And then they find ways to change things so that it becomes advantageous to them. So we look at some of the Ivy league schools and all of a sudden you realize that Asian Americans actually have to have a higher GPA than of the other ethnic groups to make it into those schools. So Harvard, an Asian American has to have a 4.1 or 4.2 to get in, but a white student would only need a 3.8 or 3.9. And they would say, well, this student does this and that. And so that gives some the jump over. And so the true flat out merit, those rules never truly stay in place. They’re always shifting that bar.

Rico: [00:15:19] Yes. It’s a moving target. It’s like, okay your grades aren’t good enough, but you’ve done a lot of volunteer work in the community. So we’re going to use that. There’s nothing really wrong with that, but the problem is is that these pendulums keep swinging back and forth, right? Like you said, when things get too, when people feel too threatened or such, there’s always someone that has to be a scapegoat, it seems. You know, it’s funny in a way, it reminds me of, there was a Soprano episode where one of the characters walk around with a cell phone talking. He’s walking around little Italy and he barely walked two blocks and he’s like, I’m in Chinatown already? That just shows the expansion of a population that is just one of many ethnic groups, right? To be doing that. Successful and providing good. I mean, we’re already seeing stuff. You know, movies like parasite, a lot of Asian influence in our communities. In food and  music and in other areas and entertainment. And you know, maybe people are looking at that and instead of embracing it. I love Asian food. I love sushi. I mean, Italian food, grew up on matzah balls. We always talked about matzah balls and meatballs being interchangeable almost in the neighborhood I grew up in. So instead of seeing that as a good thing, there are too many people I think they’re just not happy with themselves, maybe and aren’t being friends. What do you think? Go ahead, I’m sorry.

Long: [00:16:56] So there’s Asian Americans like myself, who we live in two worlds. I am perfectly fine going down to the Kroger right down the street from me and I’m comfortable. And I can go to the HMart also down the street from me and be perfectly comfortable. But there are those who go into Kroger and they feel like everyone’s staring at them. And then of course there are those who go into HMart and feel like everyone is staring at them. We need to get to a point where it’s okay for you to go into an HMart and go get groceries. It’s no different than going into a Kroger. And then we won’t see that kind of white flight that happens.

Rico: [00:17:31] Yeah. I agree with you. I mean, I go into HMart because quite frankly, I like the vegetables more than I like, and it’s better priced than like other supermarkets. I think what happens just like, you know, on the face of it, if you will. We all look a bit different, right? And even Anglo-Saxon Asians, if you will, blended families. Which is, if you look at the younger generation, is more and more happening. So we’re looking, I think society is looking at one group that really is changing quite a bit. Your parents, versus you, versus your children maybe, are changing. We’re all becoming, it really is becoming what I always, never thought was really a melting pot growing up in New York. But really is becoming more of a melting pot now I think.

Long: [00:18:26] It is. My family is a perfect example of that. Where, my parents are both Vietnamese. But I didn’t marry Vietnamese. I actually married a Chinese woman. My brother, the other two aren’t married, but my brother that got married, he married white. And so the blending is happening. You can’t avoid it. You know, love takes you where it takes you. Which is a good thing, yeah. I think that’s something that needs to be embraced. You know, it’s sad that there are some who would look at that and go, a child that’s half Asian and half white has no place in our society. That’s such an outdated idea that I really hope that we get away from that.

Rico: [00:19:11] I think if you look at college kids or high school kids in an area that is a bit more diverse, you find a broad range of friendships. And it is changing and it’s a good thing that it’s changing. How do you think all this has affected Asian businesses? Asian owned businesses in Peachtree Corners or in our area? Has it affected?

Long: [00:19:33] It has definitely affected. I wasn’t the only one who opened up right before the pandemic. There’s a place called Mr. PJ’s right down the street from me owned by a Korean man. Great chicken wings. But he was getting scared too. Because he saw a business drop right away. When March hit and the first cases in Georgia started to be announced, he saw a big drop. I saw a drop, but not as significant as many other businesses. There’s kind of an installation area or cushion for Peachtree Corners, I think. In that Peachtree Corners has become a place for a lot of Asian families. Asian, Indian, Korean Americans, Vietnamese American, families have started to move into the area. And so they continue to go to those businesses. And, you know, I’d like to think that they, kind of like in Dunwoody, encouraged neighbors to go to other businesses. I saw that on the forums in Dunwoody where, you know, we’ve got to protect these businesses and then every once in a while someone would go, don’t forget about this restaurant. You know,  they need help too. And so I think the more diverse community you have where your kids are in school together, and some of those kids’ parents are business owners in the city you live in. You’re like, Hey, you know, we’ve got to help this family too. And so I think Peachtree Corners has been lucky in that regard. I think we’ve got a great city, great neighbors who live around here. And so, hopefully we won’t see any of the harassment and definitely, hopefully we won’t see any of the violence that we’ve seen in other parts of Atlanta.

Rico: [00:21:17] It’s doubtful. I think in my mind. Hopefully I’m not saying the wrong thing. But I think it’s  doubtful in this area because I just think this area is a bit different. You know, the makeup of the area, the diversity of the area, the income, the economic prosperity of the area, has been able to survive through things, right? So if people are still buying food, they’re still going out. Even before sort of the lifting of the stuff people were Instacarting. I mean, I was using Instacart to get food and ordering, and curbside pickups, and you know, the takeout really didn’t stop too much. So we were still patronizing businesses. How, you know, what. You know, one of the things that we talked about was, you know young kids being bullied and stuff. You know, what can Asian families do maybe to address some of that you know, in schools? You know, what for practical purposes can they do?

Long: [00:22:11] I would like to see parents start to address the bullying in a way that’s more, that’s bridge-building. Has a connection with the school. Far too often when Asian American kids get bullied, parents tell them, just put your head low, study hard, get through school, get to college. You’ll be okay. It’s not okay. I saw it with kids who came to college when I was in college that really struggled integrating. Because that scar, that fear you get from bullying, stays with you and it hurts how you interact with other people. So I want the parents to talk to their kids and tell their kids, if you’re being bullied, you need to tell us, and we’ll bring it up to the school. And you know, really impart to the principal and the school counselors that it needs to be addressed, that this has gone on for far too long. Just because you have successful academic Asian American students at your school, doesn’t mean there aren’t other kids where the bullying is affecting their ability to learn. And so the parents need to be more vocal and build a relationship with their school administrators.

Rico: [00:23:24] Have you heard of any bullying or anything along those lines?

Long: [00:23:30] I have. I’m not going to call out any schools. But I have heard of the bullying happening. And it seems to start in the middle school and then will carry over somewhat to the high schools. And so it’s unfortunate that it does happen. But we’ll you know, I think we’ll be able to figure out a way. Some of these Asian American advocacy groups because of the shooting, I think they’re going to start to address the bullying from a possible racial perspective now. And see if any of that, clearly some of it has to come from race issues. But to address it properly in the middle school and high school Right.

Rico: [00:24:12] For sure. I mean, kids can be traumatized easily in some ways. Some ways, you know, depending on the kid, I mean, it might toughen them up, it might. Other kids you know, toughen them up. Ridiculous thing to expect from a child that they should be toughened up. You know, we used to hear stuff about, our kids need safe spaces. And I always joked around about, you know, what does that mean? You know, growing up we didn’t have safe spaces. You know, I can, is that an old thing to say? I think that kids should be challenged with their thoughts  and beliefs, but not challenged because of who they are. You should always be able to defend your ideas, because that just makes you better, I think. And validate you better and actually makes you a better person. If you can, you know, defend why you believe something a certain way. But bullying is not part of that. It’s just total different thing, yeah. So you’ve lived here in Dunwoody for 10 years, I guess, in the South. And you originally  came from?

Long: [00:25:26] Ohio.

Rico: [00:25:26] Ohio. Ohio was a bit different for you? The North than the South?

Long: [00:25:31] Yeah. It’s very different. We have an area of Ohio called Youngstown and there’s a lot of Italian Americans who, and this, it sounds weird, but they retired to Youngstown. They retired to Youngstown from Chicago and New York. And so, but yeah, Ohio is definitely a Midwestern state where everyone’s friendly. The communities tend to be very blue collar, much smaller. And so there’s a more intimate connection among neighbors because when one neighbor does something, it spreads across the city very quickly. Because the city I grew up in, we had seven GM factories and so everyone worked for GM. So, you know, if you did something strange, the word spread through the unions across seven factories very quickly.

Rico: [00:26:27] So when you, so, and I come from New York and Brooklyn, and I guess that my parents and everyone that I knew retired to Jersey. I don’t know about you, but when I moved down, I found the South very different than the North, by far. In a way I found it friendlier, I got to know more people. But you also find things, you know, neighbors yelling across the street. I just saw the godfather Yeah But you know, how did you find the South when you came down?

Long: [00:27:02] I found it very similar to what you said. I definitely saw the Southern hospitality. You know, everyone’s very friendly. But some people, I think it’s kind of like that saying that people like to laugh at. The ‘bless your heart’ saying. There’s a goodness to it, but there’s also a slight backhand to it. And so, you know, some people will go, Oh, your English is very good. And it’s like, well, okay yeah. Do you say that to like everyone, you meet? Or just someone that you think is possibly a foreigner, even though I’m not. I was born and raised in Ohio. So that happens and then it’s always tough. You know, you get asked, where are you from? And my first response is always I’m from Ohio. I know what people mean. And so to figure out when someone is saying that in, from more or less an ignorant perspective versus a curiosity, a curious perspective. It’s always difficult.

Rico: [00:28:03] It’s a better way of saying, I mean, I like asking people, you know, what’s your heritage? You’re American, I’m American, we’re all Americans, right? Where did your ancestors come from? Where do your parents come from? I mean, you know, and talking to you, I found out, didn’t realize this. I was born here in America, so I always thought I was first generation American. But you put me straight because you said the federal government doesn’t look at it that way.

Long: [00:28:31] No. They see the immigrants. Your immigrant parents as the first generation, they’re the first to become American. So they’re first generation. 

Rico: [00:28:38] If they’re naturalized. So of course my son asks, says, what if you were born here first and your parents become naturalized later? Are they second generation? Great question.

Long: [00:28:54] That’s a great question. I think they’re still considered first generation, so that would apply to me. I was born six months after my parents got here. And so they weren’t citizens yet. But I was definitely a citizen the moment I said hi to everyone. But uh, yeah. You know, I think the parents would still be considered first generation.

Rico: [00:29:13] I thought so too, but I thought that was great. He’s always out there with a different question than I had in mind. So getting back to the real question at hand that we’ve been covering also, what do you think local businesses can do to help out?

Long: [00:29:31] Local businesses need to just be a little bit more aware. You don’t have to necessarily be proactive, but pay attention to your customers who come in. If you’re not an Asian-American owned business and you see someone come in and something happens. And it may be something very small and it could be something that’s a big conflict. And so I’m going to talk about a few things to address as a bystander, because it also applies if you’re a business owner and you’re there watching. You can always get involved by one, what everyone seems to do nowadays is documenting and you can tape it. So you make sure your security cameras are on or your phone. But you can also help to try to diffuse the situation by delaying something or distracting them. Like, hey, you know, you want to try this or you want to try that? You know, depending on what your business is. That will help your customers feel more comfortable. If you feel like your Asian American customers are a little bit nervous coming in then get to know those customers. Have your staff get to know them. I do my best, I don’t necessarily know every single one of my customer’s names. But I think that’s helped our business quite a bit that when you come in, if you’ve come in at least three times, one of the staff or myself, we’re going to know your name. And we can tell if you’re nervous or you’re, you know, some people are just nervous in general. And then some may walk in and see that it’s, you know, one day my main room is filled with old white guys that are about to go golf and it makes some people uncomfortable. And so you get, just got to engage with them. For the Asian businesses, they need to let our law enforcement, let our city officials know if something’s happening. You know, if you talk to the businesses on Buford highway, Canton House, some of these businesses that have been around for decades. They’ll tell you, they’ve had rocks thrown through their windows. They’ve had their harassing phone calls. Businesses in Peachtree Corners, Dunwoody, and this Northern Dekalb area, Gwinnett, Southern Gwinnett, you’ve gotta speak up. You gotta let us know. If we don’t know. Gwinnett police can’t run additional patrols. My shopping center is a perfect example. You would never know it, but it’s a very mixed culturally shopping center. Next door to me, is a Thai restaurant owned by a Thai family. Across from me is a dry cleaner owned by a Filipino family. And then I’ve got a Chinese family with a vegan restaurant and a Persian restaurant as well. And so it’s a very diverse little shopping center we have. And I’ve talked to all of them that if something happens, if you see something that is, even if it’s questionable. You know, if you don’t want to call the police, let me know. I’ll call Gwinnett police. I’ll let our city council know. Just so that the awareness is there. And when the awareness is there, it helps to lower the intention.

Rico: [00:32:33] Do you think there’s enough laws out there? Do you think the hate crimes bill that Kemp signed into law last summer, do you think all that’s enough? Do you think it’s necessary to make sure that the hate crimes bill is used? So then it’s not just a crime, but it’s noted as a hate crime. Do you think that’s important?

Long: [00:32:57] I think it’s very important. And it’s not just like signing the bill and saying, we’ve got this hate crime bill. We have to educate the public that there is a hate crime bill and your act of violence, whether it’s throwing a rock at someone or shooting and killing someone, comes with larger penalties. If it turns out to be based on race, on gender, on religion, all the categories that they’ll cover. But the bill alone, isn’t the solution. It just provides a buffer hopefully making people think twice before acting. We really need to get to the root cause of why people feel like they need to blame specific subgroups. Whether it’s based on race, black or Asian, Latino. Based on gender, you know, blame things on women or, you know, sexuality, the LGBTQ. You can’t outlaw that kind of bias. But you can come up with policies and programs that will help educate people and hopefully get them to cross that bias. And I think some of it we need to start accepting is mental illness and start providing the funding to address mental illness.

Rico: [00:34:17] All good points. The, you know, the bill is one thing and it’s a political tool. So if it’s not enacted in culture it’s something else, right? You can’t put your foot on someone’s neck, or your knee if you will, if you can’t culturally understand why things are happening.

Long: [00:34:39] Right.

Rico: [00:34:39] So we’ve been talking to Long Tran here, owner of Peachy Corners Cafe here in Peachtree corners about Asian hate crimes. It’s a tough issue to talk about. We did a series of these types of things, this type of podcast about the crime on Blacks, back during the last, this past summer. Do you find any hope coming? Where do you find hope coming from?

Long: [00:35:03] I find hope from the younger generation. You know, when we did our rally, these nursing students, they wanted to make sure that we were inviting all the other communities with us. When George Floyd and Ahmaud Arbery happened. I went to some of those protests and rallies and spoke to black community leaders. And I saw the younger generation show up. Of all backgrounds Latino, Asian, White. They all were showing up. They were marching together. And so I think the younger generation does not have a tolerance for this. And they call it out. If you’re on Tik Tok,  you’ll see it called out on Tik Tok all the time. On certain social media, you know, people will say, you know, it’s not cool to hate or to be a bigot. This is why. And they post pictures and videos. So I see hope from the younger generation that they’ve drawn a line that this isn’t going to happen anymore. You know, I’m Generation X. And I think we got lulled into a perspective of, it came to an end. It didn’t really happen. It’s all isolated incidences. And you know, when given, when white supremacy was given a voice and some influence and power we saw what they could do. I mean, never in my lifetime, did I see something like Charlottesville. And we would lulled into thinking that that could never happen. And so my generation didn’t fight. But this younger generation, they’ve got the tools and they’re talking to one another.

Rico: [00:36:43] For sure. Thank God. There’s just too much stuff going on. The riots and the Washington, takeover of DC at one point. Almost apocalyptic looking. I mean, it’s just ridiculous. I mean, the people are okay with that happening and justifying those things. It’s been great having you on. It’s been great talking to you. I’ve got to come over to have some cup of coffee and dessert later.

Long: [00:37:13] Absolutely. And if you’ve never had bubble tea, you’ve got to try our bubble tea as well.

Rico: [00:37:17] I haven’t had it, my kids go out to get it. So I think, I’ll try some. So I appreciate you coming on Long. Thank you for being with me. Hang in there after this, but you know what, before we leave, tell everyone where you’re located and how they can find out information about you, your business, and anything else that you’d like to tell them to reach?

Long: [00:37:41] Sure. So we’re Peachy Corners Cafe, it’s actually PEACHY, Peachy. I don’t know if it was a smart decision to go with peachy versus peachtree. But that’s what we went with and we’re located by Holcombe bridge and Spalding drive. So if you know, where Loving Hut, Loving Hut’s been here forever, or Royal Thai, who’s been here forever. We’re right in between the two. We’re not in the same shopping center as the bowling alley. We’re in the one next to them. We’re open from eight to eight every day, but Sunday. We’re open on Sundays too, but from ten to six. Come on down. We have great coffee, great bubble tea. We also have wine if you want to just chill out in the evenings, do wine and a dessert. And then if you want to get involved with addressing the Asian-American, the violence against Asian Americans somehow. As a community, one of our first efforts right now is to fundraise for the families. They need money for legal fees and to help with the kids who are now parentless. So you can go to any of the community advocacy groups, Asian Americans Advancing Justice. Or the center for Pan Asian-American, CPACS or Center for Pan Asian-American Community Services is what it’s called. And you can go to their websites and find a donation. You can donate there and you know. For Peachy Corners. So you can go to www.PeachyCornersCafe.com, and that will get you to our Facebook and you’ll see our calendar and a link to everything else that we’re a part of.

Rico: [00:39:11] Excellent. We’ll have most of these links if not all of them in our show notes. So check that out later. But thank you again Long. I appreciate you being with me and talking today.

Long: [00:39:21] Thank you Rico for having me. This was a great  conversation.

Rico: [00:39:24] Same here.

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Business

Pest Control Without Harsh Chemicals

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Two men and one woman standing next to a blue SUV with company logo on it and holding a sign for Geo Mosquito.

Local small business owner has found a way to keep mosquitos at bay with natural remedies

Geoff Krstovic, a former firefighter, transitioned into the mosquito control business after a divorce, driven by the desire for flexible work.

“Nobody ever thinks they’re going to be into bugs and chemistry when they grow up,” he said. “It’s not like, ‘I want to be a firefighter. I want to be an astronaut.’ Nobody thinks that they want to go out there whacking bugs or says, ‘I want to be in pest control.’”

But as he progressed in his new career, Krstovic took an interest in how to get rid of pests without using harsh, man-made chemicals.

“The more certifications, the more promotions and everything that I got, [and] the more entomology classes I started taking, … I really started to realize what we were putting out into the environment,” he said.

Pest control technician from Geo Mosquito spraying a customer's yard.
Krstovic treating a customer’s yard. The spraying protocol is customized to each property, resulting in more effective mosquito control.

“I spend 90% of my time outside, and I see so much wildlife. So, when I would see a deer eating a leaf or a rabbit run out of bushes that I just treated, it really made me start to think about the effects of what we were doing to them.”

Not to mention pollinators like bees and butterflies.

“When I [would finish a treatment], I’d look back at the yard and everything that I’d seen flying around was just gone,” he said.

As a parent and a pet owner, he knew there had to be a better way to get rid of pests but still safeguard ourselves and the animals around us.

With a growing concern for the environmental impact, he developed a natural mosquito treatment system. The company he was working for wasn’t interested in his new product, so he started his own business.

Road to pest control

Krstovic graduated from Georgia State with a major in English. He joked that many of his contemporaries in the field have similar backgrounds.

“There’s an ongoing joke in the pest community where it’s like … what do you go to college [for] to be a pest [control] owner? Well, you major in liberal arts, English or writers’ composition,” he said.

Large orange and black butterfly resting on a pink flower bush with green leaves in a backyard garden.
Geo Mosquito protects vital plants and pollinators with eco-friendly mosquito control.

“A lot of the other owners I met had the same degrees. A big part of it is that creativity aspect, and in pest control, you’re allowed to think outside the box, and you’re allowed to adjust and adapt to what you’re seeing and use different methods.”

That desire to do things differently led him to find a way to help keep people safe from West Nile, Zika virus and Eastern equine encephalitis while they enjoyed time outdoors.

With a lot of research and a little help from relatives with backgrounds in chemistry and engineering, he came up with a formulation based on using essential oils.

The dangers of mosquitos

“After you meet your first client that tells you about their experience just walking to a mailbox and they get West Nile, it changes your perspective 100%,” Krstovic said, “because you’re not just out there killing bugs, you’re out there protecting people and their families.”

Mosquitos are often called the most dangerous animal on earth, with the diseases they spread killing over a million people annually according to statistics from the World Health Organization and Centers for Disease Control.

While the more serious mosquito diseases don’t pose the greatest risk to most communities, there are common ailments that can show up in people and pets, including bites that get infected and heartworm in dogs.

Reaching out to the community

Though people were a little skeptical about Krstovic’s natural pest control methods at first, Erin Rhatigan decided to give it a try.

“Geoff cold-called our house in 2021 and revealed that he actually grew up in the house next door,” she said. “He really wanted to return to his roots and offer his services.”

Rhatigan has three young children, and with her home being situated on the Chattahoochee River, the outdoor areas are beautiful, but also plagued by a lot of mosquitos.

“We’re very focused on spending time outside, and our kids are very, very active, so they’re outside a lot,” she said.

But Rhatigan and her kids are also very sensitive to mosquito bites, and the spraying services she tried year after year weren’t satisfactory.

“I had gone through every franchise. I had used the large companies every season. I was switching because it seemed like it would be effective at the beginning, and then it would lose effectiveness,” she said.

She was also concerned about the toxicity of the chemicals being used.

“I felt like using toxic chemicals on our property was not only bad for our family, but because we are on the river, we’re kind of a steward to the environment as well, … so when he mentioned that the product that he uses to control the mosquitoes was eco-friendly, I was happy to try it,” she shared.

Local solution gets a local investor

The treatment was so effective that Rhatigan isn’t just a customer, she and her husband decided to invest in the business.

A woman and two men sitting at a kitchen table with snacks, drinks and notebooks discussing plans for business expansion.
From left: Erin Rhatigan, Geoff Krstovic and Nathan Rhatigan mapping out 2025 expansion plans.

“It was better than anything I had used for the previous 10 years,” she said. “The amazing thing is that when he sprays the property, you have this effervescence of the essential oils in the air.”

She recommended Geo Mosquito to everyone who’d listen to her, and eventually Krstovic took over maintaining the facilities at Rhatigan’s community pool.

“[What he was doing] kind of piqued my husband’s and my interest because we were looking for a small business to invest in locally,” she said. “I’m now home with the kids, but I have a long career in sales, and my husband is in sales as well.”

Within a year, the couple became active investors.

“We love the origin story of this relationship because it’s reflective of how friendly and supportive the local business community is in Peachtree Corners,” she said.

Caring about the work

Krstovic attributes his success to caring about the work, attention to detail and understanding client needs. He doesn’t just spray the yard and leave; he has a system of mapping out problem areas and educating clients about prevention.

A pest control technician from Geo Mosquito talks to a woman wearing a red top and black pants on the steps leading up to her home's front door.
Krstovic with Geo Mosquito customer discussing potential problem areas on the property.

“We’re looking at anything that could hold a water source and eliminating that, asking our clients what time of the day they’re getting eaten up, what part of their body and what part of their yard,” he said.

“That helps us figure out the species of mosquito that’s attacking them, so we know where to target, because different species have different nesting sites.”

Growing the business

Geo Mosquito has begun working with Vox-pop-uli to upgrade their logo, website and promotional materials.

“Geoff is a typical entrepreneur — protective of what he’s doing,” Rhatigan said. “So going through the steps of changing the logo, coming up with a new tagline, starting to do some marketing, is both exciting and a little scary.”

But the team at Vox-pop-uli has been a tremendous resource — helping them go at their own pace.

“This first year of investment was about seeing what the market interest is and expanding brand awareness,” said Rhatigan. “Vox-pop-uli offers so many services, it’s daunting for an emerging company to manage so many different contractors: creative, graphic design, printing, mailing. But they have a great, responsive organization that has been very helpful.”

Next steps

With a proprietary formulation for the mosquito abatement, Geo Mosquito wants to bottle the solution and sell it nationally.

Additionally, in 2025, the company plans to expand into ecofriendly pest control services for inside the home. They are also interested in working with local municipalities, churches and schools to expand their mosquito control services.

The Local Thread: This business profile series is proudly supported by Vox-pop-uli, championing local stories and the communities we serve.

This article is also available in the print and digital edition of the Jan/Feb issue of Southwest Gwinnett magazine.

Photos courtesy of Geo Mosquito.

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Community

Recreational Soccer Club Celebrates 50 Years of Play

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A group of kids, some in blue jerseys and some in red, playing soccer. Number 41 is kicking the ball towards the goal, where the other team's goalie waits.

According to physicians, educators and child psychologists, there are myriad reasons parents encourage their young children to play soccer:

  • Physical fitness: Soccer is a fast-paced sport that can help improve cardiovascular health, muscular strength, flexibility and endurance. 
  • Motor skills: Soccer involves running, kicking, dribbling and passing, which can help develop balance, agility and coordination. 
  • Socialization: Soccer can help children make friends from different backgrounds and cultures. 
  • Teamwork: Soccer is a team sport that teaches children the value of cooperation and working together towards a common goal. 
  • Life skills: Soccer can help children develop discipline, perseverance and resilience. 
  • Emotional intelligence: Soccer can help children develop empathy and emotional intelligence. 
  • Stress reduction: Playing soccer can help reduce stress and anxiety by releasing endorphins that elevate mood. 
  • Confidence: Consistent practice and dedication can help children build confidence and overcome obstacles. 
  • Gender equality: Participating in sports like soccer can help break down gender stereotypes. 
  • Enjoyment: Soccer can help encourage children to enjoy their childhood and stay in school.

It’s for those objectives and more that members of the Peachtree Corners Football Club (PCFC) are working so hard to sustain and grow their program.

Kids in blue jerseys playing soccer
photo courtesy of Peachtree Corners Football Club

A growing community

Nearly three years ago, three local parents had the idea to build an organization for their children to reap the benefits of recreational soccer.

“We found out that we were linked to the athletic club called Peachtree Booster Club,” said Gavin Meech, a club committee member, parent coach and member of the small group that revitalized the soccer program. “It’s sort of an overarching group that also looks after the roller hockey at Pinckneyville Park in Norcross.”

They realized that back in 1975, a youth soccer program called the Jones Bridge Soccer Club was formed at Jones Bridge Park. Now renamed the Peachtree Corners Football Club, the parents decided to put the time and energy into revitalizing — and growing — the decades-old program.

Kids playing in a soccer match, some in red jerseys and some in blue. They're running on the field and one has the ball.
photo courtesy of Peachtree Corners Football Club

In February 2022, the three coaches had 170 kids. The program now has nearly 300 kids across 30 teams. The club emphasizes community involvement, with over 5,000 volunteer hours annually from parents and coaches. Challenges include managing growth and ensuring sustainability, though the club aims to expand its field space and engage more local businesses for partnerships.

The organization will soon celebrate 50 years of providing youth recreational level soccer to the local community in the southwest corner of Gwinnett County. And registration for the upcoming season is nearly full, highlighting the need for continued community support and involvement.

Goalie on a youth soccer team, wearing a red jersey, blocking a soccer ball with his foot
photo courtesy of Peachtree Corners Football Club

Bringing new energy to an old club

Initially, the group faced challenges in forming the soccer club, including linking with the Peachtree Booster Club and learning administrative tasks.

“That first season was a steep learning curve, and we ended up, I think, with about 170 kids,” said Meech. “So we were driving around Peachtree Corners, sticking the little signs anywhere that we were legally allowed. A few of us were grabbing anybody that would slightly suggest they would help by being a parent coach and things like that.”

Fast forward to this past season where there were just under 300 kids and 30 teams.

Three kids in blue jerseys on a soccer field playing a match. The kid in front has their leg pulled back, getting ready to kick the ball.
photo courtesy of Peachtree Corners Football Club

“We are now oversubscribed,” he added. “Our return rate is in excess of 80% of the kids and their families. So, it’s really become something that once they join, they return, and through word of mouth, more want to join.”

The club is community-centric, with kids from local schools like Simpson, Berkeley Lake and Cornerstone taking part. Volunteers naturally step forward and get involved, with no formal process.

“[Rapid growth] is a great problem to have. So we’re working with [Gwinnett County Parks and Recreation] at the moment to try and see if we can gain more field space,” Meech said. “We started to utilize the big field near the Aquatic Center. It’s similar in size to Jones Bridge field, but it’s got a slightly different classification at the moment.”

Families sitting in outdoor chairs under umbrellas along the side of a soccer field, watching their kids play.
photo courtesy of Peachtree Corners Football Club

Right now, several clubs are using that space, so a huge obstacle is finding some place to play that’s local so that families won’t have to traipse all over the metro area.

“We don’t want to lose our identity by expanding too big, because that’s hard to manage,” he added.

Community engagement and future plans

Committee member Mathew Shamloo credits Meech with pulling him into the mix.

“I’d say that Gavin has a very unassuming gravitational pull,” he said. “There’s no real process to it. I think it’s just naturally the people who want to be involved step forward and, whether or not they are asked, they’re just kind of pulled in inch by inch.”

Shamloo is also a coach, but had no prior experience.

“I had no real ties to soccer before this,” he said. “My daughter wanted to play. My background is in basketball.”

So he utilized some of the fundamentals that apply to any team sport and researched best coaching practices.

“I want her to play soccer because it’s easily accessible, it’s local, it’s right around the corner from us,” he said. “It was like, ‘Hey, there’s soccer. We can start there.’”

Like most parents, Meech and Shamloo don’t have dreams that their kids will turn into David Beckham or Brandi Chastain. But if the kids have those aspirations, PCFC has ties to bigger opportunities.

“I think what we’ve managed to achieve is we have raised the bar on rec sports, and we are able to compete, but we’re fundamentally a rec club,” said Meech. “I think some of the challenges of the past [are] where you get to a point where you say, ‘Well, should we become an academy? Should we offer the next level of competition to the kids?’ But sort of the mentality we’ve had, and kind of our foundation, is no, that Peachtree Corners is a local rec club.”

In order to keep doing what they do in an amateur Ted Lasso fashion and stay around for another 50 years, the club focuses on community and engagement with local businesses for partnerships rather than sponsorships.

Youth soccer team with coaches holding up a giant cookie cake after a match
photo courtesy of Peachtree Corners Football Club

“Our soccer club and families are more than just a group of people that meet for our kids to play a sport,” said Meech. “Traditionally, you engage with local business for sponsorship, but we’re very lucky in the sense that, as a nonprofit supported by parks and rec with facilities, we don’t need a huge amount of sponsorship.”

Expanding the community

Soccer is easily accessible globally because all you need is a ball and a goal and some grass or something similar, so the costs are relatively low, he added.

“We’ve been able to engage with local restaurants, other sporting facilities and work in more of a partnership with them to create this wider community beyond Jones Bridge soccer playing fields,” he said.

Both men pointed out that they go to Town Center or other sporting events with their families and inevitably bump into Peachtree Corners FC players and family members everywhere.

Kids from opposing soccer teams lining up to high five each other after a match
photo courtesy of Peachtree Corners Football Club

“Local businesses reach out to us and try and find out how they can contribute,” said Meech.

Although the club is at capacity, it still invites families and businesses to visit and see the activities firsthand. The committee members want to build awareness and community involvement, as the club aims to continue growing and providing a positive experience for all involved while maintaining its community-centric focus.

For more information about the Peachtree Corners Football Club, visit pcfcsoccer.com.

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From Brooklyn to Belfast: A Peacemaker’s Story

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Man standing in replica of the oval office at The Carter Center

Many of us are consumed by the day-to-day of life’s hustle and bustle, doing our best to navigate our relationships, provide for our families and live comfortably. A select few meet with great success on all fronts.

Fewer still somehow manage to lead extraordinarily accomplished existences with gumption, energy and talent left to spare, positively impacting circles far larger than their own family unit. 

One such exceptional person, and longtime Peachtree Corners resident, is Jim Gaffey. Allow me to introduce you to the most extraordinary neighbor you never knew you had. I had the honor of speaking to him while he was spending time at his second home in the North Carolina mountains.

With a charming wife, thriving children and grandkids entering the fold, the former BellSouth executive is winning in the game of life. But it’s his heart for seeing others win that is something to behold.

He worked up from an entry-level installer pulling cables to a successful career in telecommunications, and from a first-generation Irish American teaching youngsters to read in Spanish Harlem to having a hand in peacemaking efforts in Northern Ireland.

With modesty, Gaffey would tell you that his work in Northern Ireland wasn’t remarkable because there were a plethora of well-funded protests taking place when he was a young man in the 1960s and 70s. I beg to differ.

Why The Troubles were troubling 

After gaining its independence in 1922, Ireland seceded from the United Kingdom to become the independent Irish Free State except for the six northeastern counties that comprise Northern Ireland, creating the partition of Ireland.

The Nationalists, largely Catholics, wanted Northern Ireland to become part of the republic of Ireland. The overwhelmingly Protestant Unionists wished to remain part of the United Kingdom. The violent sectarian conflict in Northern Ireland known as The Troubles erupted in 1968 after having been stoked by hundreds of years of tumultuous history.

protest march in new york city in the 1970s

Gaffey described the rather draconian, anti-Catholic situation, which he prefers to view through the lens of “the haves versus the have-nots” instead of joining the media in playing-up the battle of the religions. In truth, voting laws seemed fair; but in practice, they were very unfavorable to Catholics. 

Local voting was subject to property qualifications which made matters even worse. Business owners — disproportionately Protestant — who owned multiple properties got multiple votes.

“You had some people with no vote at all and some people with overloaded gerrymandering of the districts and sitting in parliament,” Gaffey said. This would ensure a Protestant majority in as many constituencies as possible.

Hence, in Northern Ireland, the religious makeup of your community determined the quality of your housing, public services and the jobs available to you. Peaceful protests were not kindly received.

Understandably, those who had enjoyed centuries of unfair advantages wanted to keep things just as they were. 

Brooklyn boy

The son of Irish immigrants, Gaffey was moved by the civil unrest going on across the pond. He authored an essay about the crisis while studying at City University of New York with a focus on the Special Powers Act passed by the Parliament of Northern Ireland in 1922. The act was meant to restore order but was ruthlessly used to suppress the Nationalists’ opposition to politics that significantly favored the Unionists.

Young man in a button-up shirt and leather jacket in the 1970s
Jim Gaffey at 27 years old

“The Special Powers Act allowed the authorities in Northern Ireland to arrest without charge and hold indefinitely up to six years without a trial or any kind of a court hearing. People were placed in concentration camp facilities,” Gaffey explained. 

The British Army began a policy of internment without trial in Northern Ireland in 1971 during Operation Demetrius which would last until 1975.

Skin in the game

In 1969, when Gaffey’s university paper was distributed to the head of the Transport Workers Union in New York City and to the National Council of Churches, it was decided he should be sent to Northern Ireland to learn what was going on and report back to the United States. The street smarts he’d acquired growing up in Brooklyn were about to be put to the test.

Gaffey first landed in Ireland on August 15, 1969 — the day after the British army had arrived. Armed only with legal writing pads, he was instructed to walk the streets, meet and live with the locals, observe, write weekly reports detailing his findings and send them through the postal system, as was customary then.

“When something big was happening, like the British army going into a certain area, we used telegrams,” he said.

Three white men wearing suits, standing together and smiling for the photo
Jim Gaffey with First Minister Peter Robinson (left) and Deputy First Minister Martin McGuinness (right)

“The Unionists began to attack and burn whole villages, trying to force out the Nationalists and stop the civil rights movement. The British government decided that too many people were being killed and driven out of their homes. Whole rows of homes were burnt down. All those families had to flee,” Gaffey said.

The U.S. didn’t want to interfere but craved a better understanding of what was going on with their close allies in the United Kingdom.

“People here, even people in Irish organizations, couldn’t understand why two Christian communities were attacking one another,” Gaffey explained.

Between 1968 and 1972, Gaffey traveled to Northern Ireland 12 times, living in both Unionist and Nationalist communities, learning from them. He shared what was unfolding with the U.S. by reporting to congressional officials and testifying to the House Foreign Affairs Committee.

An uncomfortable situation

Asked if he was fearful, Gaffey replied, “I was very cautious. I was stopped and frisked in the streets by British soldiers and held for a period of time until my paperwork could be approved by some officer at least 12 times,” he revealed. 

Anyone moving from one tiny community to the other in that area — no larger than Connecticut — or traveling with recognizable people as he was, was likely to be stopped, especially if they were obviously not dock workers or coal miners, the type of individuals one would expect to see there.

Two men standing in front of a small monument and fountain
Jim Gaffey with Nobel Laureate, the late John Hume. Hume won the award for peace negotiations with the IRA.

Observers knew to always carry their passports and visas, and say they were just visiting friends and relatives if questioned. “We were sent in with the cards of American diplomatic officials to call in case it got serious,” Gaffey said.

Gaffey recounts harrowing tales like that of the late John Hume being taken to meet the Irish Republican Army (IRA) in the trunk of a car to start the peace process because he wasn’t allowed to know where he was going. 

Hidden under a blanket is how Gaffey was once driven speedily across the border into the Republic of Ireland when violence broke out in Derry. Besides developing an instinct for knowing when it was time to leave, when he wasn’t evading hostilities, he found himself in discussions with very aggressive, angry people resisting the push for change. 

“Communities were devastated, people were beaten. It was a horrible situation,” Gaffey stated.

Forward, march!

“I was in three civil rights marches in Dungannon, Belfast and Londonderry: two in 1970 and one in 1971. I was pelted with rocks and stones by folks who did not like these marches in Northern Ireland,” Gaffey shared.

Just the thought of marching in such circumstances with 12 to 14,000 people organized by the Northern Ireland Civil Rights Association (NICRA) would strike terror in the hearts of most people. But men like Gaffey are a different breed.

“I was too busy ducking horse and cow manure to be terrified. When you were marching through these farmlands into cities where an election might be coming up, they got pretty feisty,” he said.

According to Gaffey, Nationalist chants were met with cries of “No surrender!” by Unionists who had a monopoly on everything.

— “We shall overcome!”

— “No surrender!”

— “We want jobs!”

— “No surrender!” 

When the guns came out and things got extremely violent, the observers were pulled out of Northern Ireland. 

After Ireland

What Gaffey had witnessed in Northern Ireland motivated him to help even more. He became the National Student Organizer of the National Association for Irish Justice (NAIJ) and traveled across the United States speaking at numerous universities including Yale, Harvard and Berkeley.

His goal? To educate students about what was going on in Northern Ireland and encourage them to become involved by protesting the blatant discrimination against the Catholics.

“We were the financial supporter in the United States for the NICRA who modeled themselves after the Civil Rights Movement in America,” Gaffey said. Able to garner support from the universities he visited, NAIJ chapters sprang up. Gaffey later served as the National Coordinator of the NAIJ.

Reprinted photo of Jim Gaffey and former first lady Laura Bush
Jim Gaffey with First Lady Laura Bush; photo courtesy of Jim Gaffey

As the Coordinator, Gaffey formally represented the NICRA in the United States at speaking engagements, public presentations and protests.

Over the years, Gaffey has met with four sitting U.S. Presidents about Northern Ireland: Jimmy Carter, Bill Clinton, George W. and Laura Bush and Barack and Michelle Obama. He served on a committee of 20 charged with organizing the Obamas’ first trip to Ireland.

Luck of the Irish

John Lennon, who had participated in a march in London, backed the civil rights movement and supported the NICRA. Lennon attended NICRA meetings and spoke at rallies in the United States. Gaffey had dinners with both he and Yoko Ono

“He carried around our first son,” Gaffey beamed. “He was one of the most empathetic people I’ve ever met. Anything that was happening around him affected him emotionally, almost physically. When he was associated with us, he was taking in every bit of information,” he added.

Lennon and Ono wrote “The Luck of the Irish” in 1971, donating all proceeds from the song to Irish civil rights organizations in Ireland and New York. Other supporters of the cause were Arlo Guthrie and the group Peter, Paul and Mary, who entertained at rallies and fundraisers free of charge, as did Lennon.

The lyrics of U2’s signature song, “Sunday Bloody Sunday” evoke the horrors of one of the darkest days of the Troubles in Northern Ireland when British troops shot and killed 13 unarmed Roman Catholic civil rights supporters, injuring 14 others (one later died), during a protest march in Derry on Sunday, January 30, 1972.

The Good Friday Agreement

On April 10, 1998, Irish Nationalist politicians John Hume and David Trimble, the Northern Irish leader, steered the Protestant majority and their Catholic rivals into a peace deal known as The Good Friday Agreement.

“Unfortunately, Trimble doesn’t get a lot of play because his community hated him for doing it,” Gaffey said.

A signed copy of The Belfast Agreement
An original copy of the Good Friday Agreement

The Nobel Peace Prize was awarded jointly to Hume and Trimble that year “for their efforts to find a peaceful solution to the conflict in Northern Ireland.”

When it was all said and done, 3,720 people in a population of about 1.5 million were killed in Northern Ireland over a 30-year period during the Troubles.

With 21 miles of “peace walls,” separating Irish republican from British loyalist neighborhoods, increasing in number and size since the signing of the Good Friday Agreement, it’s clear there is ongoing turmoil. 

Martin Luther King III

In 2015, Gaffey was asked by those in Northern Ireland trying to settle things down to bring his friend Martin Luther King III with him to meet face-to-face with people on both sides. Gaffey followed through with King by his side.

“I think eventually, possibly within our lifetimes, we’ll witness the unification of Northern Ireland and Ireland into one country,” Gaffey stated. Despite the continued unrest, Gaffey maintains a vision of hope. Call it pollyannaish if you must, but I think I’ll join him in his prediction of a better tomorrow.

Avocation life

Gaffey discusses avocations like they’re as essential as breathing. I suspect he assumes we all partake in multiple activities in addition to our regular occupations. 

In 2002, he founded The Gaffey Group, an international trading company. He’s brought 47 companies out of Northern Ireland to the United States on trade missions. Today, he assists the successful ones by procuring investors.

A group of men in suits walking together and talking outdoors
Walking in Derry, Northern Ireland. Jim Gaffey (right) with his friend, Martin Luther King III and Martin McGuinness, former chief of staff for the IRA

“I’ve gone on trade missions to Northern Ireland with Governor Sonny Perdue and Lieutenant Governor Casey Cagle. I also took Governor Bob Riley of Alabama and a team on a trade mission there,” Gaffey said.

Gaffey serves on the Peace Harmony Joy Alliance which mirrors his own belief in leading a purposeful life. 

As an advisor to The Carter Center on conflict resolution, Gaffey has investigated third world and local issues. 

In case you were unaware that it might need saving, Gaffey serves on the ad hoc committee to save the Good Friday Agreement. Deeming it necessary for future success, he calls it a pressure group.

He explained, “It’s always in peril. Although everybody signed a peace agreement, they’ve found less than half of the weapons that were being used. There are still incidents. They’re still looking for people who were never found.” 

Leaving a legacy

Gaffey plans to donate an archive of over 300 documents to The Linen Hall, the oldest library in Belfast. His records of fundraising and support include financials, what they did, who they were raising money from, who they supported as well as communications addressed by leaders of the NICRA. 

Two men standing next to a white cushioned chair at The Carter Center
Speaking at The Carter Center on civil violence in our elections. Jim Gaffey (right) with Reverend Gary Mason from Northern Ireland.

“I can’t believe the news today,” Bono first crooned in the 1980s about the heightened conflict in early 1970s Northern Ireland. Regrettably, we can look at wars going on across the globe today and say the same.

It seems as long as humankind exists, so too will conflict. The only comfort is knowing there will also always be those upholding justice and equality. If you’re lucky enough to meet one such person committed to peace, seize the occasion to hear stories of hope that can emerge from even the deepest trenches of despair. 

There you have it, Peachtree Corners! I hope you’ve enjoyed meeting our very notable neighbor Jim Gaffey as much as I have.

This article originally ran in the October/November issue of Peachtree Corners Magazine. You can read the digital edition here.

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