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In the Business of Happy

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Geoffrey Wilson (Photos by Isadora Pennington)

The Forum, Peterbrooke Chocolatier of Peachtree Corners

Located in a corner shop located in The Forum, Peterbrooke Chocolatier has been a staple of Peachtree Corners since 2008. The shop, lit by large windows, features shelf after shelf of chocolate goodies, popcorn, truffles, candies and a large gelato case. When I visited, the store was decorated for Easter with pastel colors, bunnies and giant decorative eggs everywhere you look.

Founded by Phyllis Geiger in 1983 in Jacksonville, Florida, the company lives by the motto that chocolate should be fun. And here, surrounded by candies lining the aisles of Peterbrooke Chocolatier, fun is abundant. The air itself carries the alluring aroma of chocolate and stepping inside feels a bit like stepping back in time. Being in the shop reminded me of my childhood; the magic of being surrounded by treats is intoxicating.

“It’s a wonderland,” said Head Chocolatier Geoffrey Wilson, who has grown up around chocolate and developed a deep love and understanding for the art of making chocolate.

A personal history of chocolate and happiness

Wilson’s affection for the craft can be traced back to when he was about 10 years old. He described his mother as an overachiever, and one manifestation of that was the assortment of extravagant treats she made for her children’s birthdays, Boy Scout meetings and school parties. A mother to nine, the act of making confectionary goodies became a family pastime with Wilson and his youngest four brothers.

While making chocolate remained a hobby in Wilson’s life, his career led him to hold a variety of roles, including working in customer service for AirTran as well as an Episcopal church position where he was in charge of making large meals for the congregation.

He enjoyed the flexibility to improvise when making these large meals and finding ways to make them more enjoyable to the diners. “Normally church food is kind of boring and bland, so we would kind of spice things up a little,” said Wilson. “It made everybody happy.”

Making people happy is a theme of Wilson’s life, and it’s evident when talking to him about his work at Peterbrooke. “That is very important, probably too important sometimes. Other people’s happiness supersedes my own,” he said wryly.

An artist at heart, Wilson is the type to always have crafts ready for when he entertains family at holidays. He is constantly seeking opportunities for artistic expression. Since he began working at Peterbrooke 12 years ago, Wilson has been able to flex those creative muscles in both the act of crafting chocolate goodies as well as the intricate decorations he installs for major holidays. “I create new designs and have fun with it,” he said.

Year-round sweets and events

Products like hand-dipped strawberries, molded figures and even corporate gifts made in the shape of company logos keep the dedicated staff at Peterbrooke busy year-round. Their busiest season runs from October through late December, when they prepare a plethora of Halloween, Thanksgiving and Christmas treats.

“We shipped just over 1,000 packages last November and December, so that’s the busiest because it’s the longest period of time. Valentine’s is the craziest of all of them. We fill the store up with hearts and cherubs,” Wilson explained.

“We shipped over 800 pounds of chocolate dipped strawberries this year. Easter and then Mother’s Day are pretty big for us, too. Easter is the most chocolate of all the holidays,” he said, gesturing at the shelves behind him. “It’s a lot of chocolate bunnies.”

The store also offers summer camps, field trips, adult nights out, team building and private parties. For the camps, Wilson typically conceptualizes a theme and builds projects and tasks around that topic.

The theme of last year’s summer camp was Minecraft. Kids were able to come into the shop and craft tasty treats such as krispie creepers, golden apples, and enderman graham crackers.

Wilson infuses the workshops with lessons about chocolate and confectionery, finding fun ways to pepper that information throughout the day in the form of trivia. “I teach them the history of chocolate and where chocolate comes from. I do a Girl Scout class on the economics of an Oreo,” he said with a chuckle, describing how large-scale manufacturers differ from independent local makers. He’s passionate about his knowledge and enjoys sharing it with others.

Keeping connected through chocolate

Wilson truly thrives when working with kids and has developed long-lasting relationships with many of the families who frequent the shop. “With the summer camps, I see pictures of some of these kids from 12 years ago and now they are getting married and graduating college. I still know their parents and they come in and I get to hear about what they are doing,” he shared, adding that some of the kids who attended camps there end up coming back to work for him later on.

“I’ve had some really incredible people who have worked with me, and they have gone on to get master’s degrees, travel and experience the world.”

Working in a chocolate shop is — no surprise — a great way to connect with kids and families. Many locals love their special events, such as the recent 12th annual Easter Egg Hunt that took place on April 9. Sponsored by the Forum and Peterbrooke, they closed the alley just outside the shop and eggs are hidden on the street and sidewalks for eager children to find.

After my interview, I decided to try a few sweets. You know, for science. Choosing just one treat is nearly impossible when faced with so many options. I finally settled on a few goodies: chocolate covered graham crackers and hot cocoa bombs, plus goodies for my daughter’s Easter basket, including a classic chocolate bunny and sugar cookies in the shape of carrots. The chocolate is such high quality it positively melts in your mouth.

This sweet little shop in The Forum is truly a gem, and sure to please every chocolate-lover in your life.

For more information visit peterbrookeatlanta.com

Isadora is a writer, photographer, and designer living in Avondale Estates, GA. She has worked in print for the past decade and has been published in the Atlanta INtown, Oz Magazine, Atlanta Senior Life, and the Reporter Newspapers.

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The Forum Gives Sneak Peek of New Eateries and Community Spaces

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If you’ve been to or near the Forum in the past few months, you’ve probably noticed cranes and construction crews. The anticipation of the first phase of renovation of the 22-year-old retail center has left a lot of Peachtree Corners residents as well as nearby patrons excited to see changes.

The Forum administration invited the media for a hard hat tour on July 17. The event showcased the redevelopment progress ahead of The Plaza’s grand opening on Aug. 8.

Photos by Sophie Gruber, Courtesy of The Forum

Scrumptious bites incoming

Executives from the development and leasing teams joined on-site management and led attendees around the new central gathering space, guest amenities and Politan Row, the newly created 10,000-square-foot food hall.

Dining concepts from veterans at Sheesh, Twenty-Six Thai and newbie Gekko Kitchen were the first food vendors announced for the space, which is expected to open in January.

“We can’t wait to introduce the Peachtree Corners community to our food hall experience,” said Politan Group CEO Will Donaldson in a news release. “Every detail from the design to the bar program to the cuisine is thoughtfully curated to inspire guests to not only mingle with one another but to connect with our incredible restaurateurs and discover new favorites.”

During the tour, Donaldson explained that eventually there will be seven different global cuisines in the Politan Row food court at the Forum featuring well-known and up-and-coming local talent. Once complete there will be a central bar, a private event venue and a covered outdoor patio.

“One of the things that we’re excited about is this unique design that we’ve come up with, that’s very specific to this area,” he said. “We’ll be open seven days a week for lunch and dinner. Whether you’re with a group for lunch or with your family, it works great for multiple settings.”

Twenty-six Thai owner Niki Pattharakositkul said the restaurant will work with local vendors to source the freshest meats and produce possible.

Photos by Rico Figliolini

“There are certain types of produce and protein we try to source locally, but sauces and the more exotic produce and herbs, we have to import from Thailand,” she said. “Our brand is trying to move towards doing things locally and sustainably.”

Working with organizations such as Georgia Grown limits the use of large food distribution companies. Since starting Twenty-six Thai in 2016, Pattharakositkul has launched seven locations across metro Atlanta, including at Politan Row’s Ashford Lane and Colony Square.

The eatery describes itself as an “authentic wok-fired Southeast Asia-inspired menu featuring items such as pad Thai, pad see ewe and classic drunken noodles.”

Sheesh, a Mediterranean concept that uses simple, wholesome ingredients prepared with unique spices and blends, is run by corporate executive chef Charlie Sunyapong and director of operations Raquel Stalcup. The two are also members of the group behind full-service restaurants Stäge at Town Center and Pêche at the Forum.

Photos by Rico Figliolini

The popularity of those suburban concepts has already taken off. With Sheesh, they’re looking to do something different.

“There are going to be some things that are unique to Sheesh that you’re not going to get at the other places,” said Sunyapong. “You’re not getting a whole restaurant; this is quicker fare.”

Gekko Kitchen, a former food truck transformed into a hibachi and ramen experience, will be serving fresh, fast bowls that are more colorful and lighter than traditional hibachi fare.

Photos by Rico Figliolini

Gathering spots

Development Manager Nick Lombardo explained that NAP is moving away from building big construction projects from scratch like Colony Square in Midtown Atlanta and Avalon in Alpharetta.

“As a company, North American Properties pivoted around 2020 from building big ground-up construction to more redevelopment with already existing properties,” he said. “With the thought of great assets that just need a little more attention Infused into them to create value, we bought the Forum in 2022.”

He said that value-add propositions done at The Forum will create a more walkable center.

Photos by Sophie Gruber, Courtesy of The Forum

“Trying to compete with the internet on convenience is a very tough task, so the way we differentiate is by experiences,” he said. “We host between 150 to 200 events every year. We have things like concerts, wellness and fitness events and we have child playtime events. Our marketing team does a great job and they’re the differentiator when it comes to what makes our property stand out.”

By the first week of August, a large gathering space will be unveiled in the central area of the property between Pottery Barn and seafood restaurant Pêche. It will have a nine-foot LED screen capable of hosting movie nights and sports viewing. There will also be musical performances featuring local artists.

“We’re not in competition with Town Center,” said Charlotte Hinton, marketing manager at The Forum. “Town Center has gates like a real music festival and we’re more like a ‘chill and enjoy the music’ vibe where you can grab a beer and hang out or maybe kind of walk around.”

The smaller space and artificial turf are unlike the Town Center space where attendees spread blankets and bring chairs. The Forum will have furniture and seating in the space so folks can just gather and either enjoy time with family or partake in events.

The Forum will also offer valet parking on a limited schedule at that end of the property.

More improvements

Although the construction equipment will have moved out, the jewel box building will house a yet-to-be-named restaurant that will open early next year.

“We’re pretty much done with what we’re doing as far as landlord work,” said Lombardo. “We ask our tenants to bring their brand and their design and their material pallet and put that on the building to express their brand identity. They know their brand better than we do. They know how to best design their building and how it functions and works.”

It’s the same process with retail stores, he added.

Photos by Rico Figliolini

“We always ask all of our new tenants to come in here when they’re building their storefront,” he said. “They’re not just selling their clothes; they’re selling a lifestyle in the brand so we ask them to push their brand out to the street.”

Even with the new spaces, there will be no shortage of parking, Lombardo added. “There’s plenty of parking behind these buildings,” he said pointing toward Pêche. “What we’ve done is enhance the connectivity to those areas. We’ve redone this breezeway and we’re adding lighting and connecting the parking lot to the main boulevard here. The goal is to replace cars with people and activity and bring a sense of community to the property.”

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Taste of Peachtree Corners: PCBA Showcases Local Restaurants

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Over the past 12 years, the PCBA has awarded 19 scholarships and donated more than $156,000+ back to the Peachtree Corners community.
Photos by Anna del Villar

The Taste of Peachtree Corners has been in the works for years, but the COVID-19 pandemic put many key events on hold for the Peachtree Corners Business Association (PCBA).

But luckily this year, the dedicated staff of volunteers successfully executed a memorable event and introduced a lot of local business owners to their neighboring restaurants and caterers.

As I walked up to the Community Chest Room at Peachtree Corners City Hall on June 27, there was a line outside the door. I later found out that over 100 people had registered to attend the event. I got checked in quickly and was faced with a “passport” of 10 Peachtree Corners restaurants serving everything from high-end bakery items to good old-fashioned barbecue, and modern twists on seafood and American cuisines.

Let’s talk about the food

The idea was to visit all 10 restaurants and collect stars while trying samples and small plates. My first stop was Firebirds Wood Fired Grill, and they had my favorite – homemade chips and queso. The queso was smoky and mildly spicy with a great depth of flavor. What a great start. Next up was Chopt. Creative Salad Co. I had never heard of this restaurant before, but they blew me away with a perfect amuse-bouche of cherry tomato, pesto, mozzarella, and olive oil. These guys understand simple and fresh Mediterranean flavors.

The folks from Marlow’s Tavern were also on-site serving shrimp and grits with jalapeno, spinach and tomato beurre blanc. This is definitely the style of elevated food I’ve come to expect from Marlow’s. And as a nice touch, they prepared a refreshing blueberry cocktail.

Another familiar face was set up on the other side of the room. J.R.’s Log House Restaurant served southern favorites like pulled pork sliders, baked beans and mac n’ cheese. I couldn’t pass this one up. The pulled pork was tender, tangy and saucy. Exactly what I want from a barbecue. Lazy Dog’s table really impressed me with its presentation. The tuna cup with rice, avocado and chili with chips on the side, was a real stunner.

Moe’s Southwest Grill was also on-site handing out tasty tequila lime chicken with rice, avocado, and black beans. This super hearty and comforting entrée was followed by a seafood course from PECHE Modern Coastal. Crab cakes with a croissant pinwheel, roasted garlic and lemon aioli and arugula were on the menu and the flavor combinations were simply fantastic.

PECHE’s sister restaurant STAGE Kitchen & Bar was next door offering a tuna and salmon tostada with avocado, eel sauce, spicy mayo, and cilantro. This was easily one of my favorite bites of the night. The tostada was crunchy and light with clean and bright flavors. No kidding, I could probably eat this every day for lunch.

I moved on the Smoke’s Family Catering and owner Phillip Smoke had whipped up enough barbecue to feed an army.  I had the pleasure of trying the smoked chicken with potato salad and it was the perfect pairing. Last but not least: dessert. I capped off the evening with a beautiful chocolate ganache-filled croissant with perfect lamination and flaky texture.

The inspiration behind the event

With a (very) full stomach, I caught up with PCBA President Lisa Proctor to talk about the event.

“We knew that COVID was really hard on a lot of our restaurants to get people back in,” said Proctor. “We wanted to do it in June because we wanted to celebrate our military. Everybody remembers them maybe on Memorial Day or different things, but June is the 80th anniversary of D-Day.”

“The military is always close to our heart,” she added. “We’re also very proud of our restaurants. They all have gone above and beyond.”

Tonight, the PCBA was honoring the Armed Forces and its brave veterans while bestowing two donation checks to very worthy causes.

The first check for $500 went to Folds of Honor. Since 2007, Folds of Honor has provided life-changing scholarships to the spouses and children of America’s fallen or disabled military. And now, their mission expands to the families of America’s first responders.

The second check for $500 was given to Light Up the Corners, a 501(c)(3) volunteer organization with an annual glowing, flashing, blinking, shining, nighttime running party and fundraiser in one.  All proceeds from the event go to benefit less fortunate children and families in the Peachtree Corners community who are struggling by giving them the chance to participate in life-enhancing programs and activities at the Fowler YMCA.

Over the past 12 years, the PCBA has awarded 19 scholarships and donated more than $156,000+ back to the Peachtree Corners community.

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Local Resident Opens AtWork Location in Peachtree Corners

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AtWork, one of nation’s leading staffing franchises, has opened its third Metro Atlanta location in Peachtree Corners, Georgia at 6185 Buford Highway, Suite E-100.

AtWork Peachtree Corners is locally-owned by Kamal Bhatia, an immigrant from India with decades of experience in hospitality and as the Senior Vice President of Operations of Atlanta-based Action Bartending School.

AtWork, one of nation’s leading staffing franchises, has opened its third Metro Atlanta location in Peachtree Corners.
Kamal Bhatia

“There is an incredible need for AtWork’s services in Peachtree Corners,” said Bhatia. “Since migrating here in 1996, I’ve witnessed Atlanta evolve and sprout new communities north of the city, including my own. Peachtree Corners has become a hub for thriving businesses, and my goal with this location is to be a key resource between companies and job seekers to support the continued growth of our local economy.”

Bhatia’s son and daughter will assist him in the business.

“This is an opportunity to create a legacy company to ensure our community is supported for generations to come,” he said.

For more than three decades, AtWork’s mission has been to connect people with jobs and jobs with people. With more than 100 locations nationwide, AtWork puts nearly 40,000 individuals to work each year in administrative, light-industrial, accounting and finance, hospitality, IT and management-level positions at some of the nation’s largest and most recognizable companies.

“We’re proud to open our doors in Peachtree Corners and provide a common place for both job seekers and growing businesses to turn for staffing solutions,” said Jason Leverant, President and COO of AtWork.

“AtWork will serve as a key resource to help employees thrive, businesses prosper and communities flourish. Kamal is the perfect partner to champion our mission and be a servant leader in her local community,” he added.

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