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Peachtree Corners Business Association Awards Scholarships

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PCBA Scholarship
Rachel Lee and Sarah Lim (photos by Tracey Rice)

Emory University-bound high school seniors personify community service and scholarly endeavors.

Peachtree Corners Business Association recognized two outstanding area students at its monthly speakers series. Rachel Lee, a graduating senior at Norcross High School and Sarah Lim, a graduating senior at Wesleyan School, each were awarded a $1,000 scholarship. Both young ladies are active in their schools and their communities and expressed a desire to continue volunteer efforts while pursuing degrees at Emory University.

As the president of Norcross High’s Student Council and president of the Tri-M National Music Honors Society, Lee has exhibited leadership skills beyond her years. Her desire to spread multi-culturalism prompted her to create a Chinese calligraphy class. And her compassion for others led her to become co-president of the More Love Letters club — a group founded to spread love and encouragement to others.

“Thank you for giving me the scholarship. It’s truly an honor,” she said during the ceremony. “And this scholarship committee asked … what I learned in life …  and the three things I said were to cultivate inclusivity of leading by examples and serving my community.”

Lee went on to thank the Peachtree Corners community and the business enough for teaching her about the importance paying good deeds forward.

“I hope to carry the torch lit by Peachtree Corners and the businesses around,” she said.

She ended by announcing she will be studying human health at Emory University.

Similarly, Sarah Lim thanked the Peachtree Corners Business Association for its kindness and generosity.

“I’ve lived in Peachtree corners my entire life, it has really felt like home. And I appreciate the community, the family-like community, it’s provided me and the way it has cultivated my passions at Wesleyan,” she said.

Lim, too, is passionate about equality and fairness. She’s the president of the Honor Council and a member of “Let’s Do Better,” a nonprofit movement that supports projects for national reform. Lim was a co-founder of the school chapter and developed skills in social media and website development. She is also active in multiple diversity initiatives such as the “Sipping Honest-Tea” podcast she began in 2020 to amplify diverse voices and encourage conversations about culture and different perspectives.

“I have loved the community at Wesleyan where I’ve been able to empower other students and embrace my own identity as a woman of color. Additionally, I have found myself doing mock trial and being a member of the worship team … and I am excited to pursue this interest at Emory University next year.”

PCBA President Lisa Proctor joked that if she could adopt both girls they’d end up with free tuition at Emory since her husband’s a faculty member.

“I have a feeling there may be a conversation later,” she joked.

Arlinda Smith Broady is part of the Boomerang Generation of Blacks that moved back to the South after their ancestors moved North. With approximately three decades of journalism experience (she doesn't look it), she's worked in tiny, minority-based newsrooms to major metropolitans. At every endeavor she brings professionalism, passion, pluck, and the desire to spread the news to the people.

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Shadow-Soft Joins Curiosity Lab as Startup Program Partner 

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Shadow Soft Logo

Peachtree Corners announced that Shadow-Soft has joined Curiosity Lab as a Startup Program partner, providing additional resources for startups in the lab’s incubation program. Shadow-Soft specializes in helping companies modernize their infrastructure and applications with containers, Kubernetes, and the cloud for scale, speed, and cost.

“As an Atlanta technology leader, we are always looking to support companies as they grow and scale. We use proven methodologies to make sure people know where to start, identify a clear path forward and understand what open-source tools to use so they can start small, think big, and act fast,” said Shadow-Soft Vice President Nick Marcarelli.

“This aligns perfectly with companies at Curiosity Lab as they begin to grow their businesses. At times it can be overwhelming for growing companies to build a stable, reliable, and secure environment. We can provide the architectural insights and engineering knowledge necessary to scale with ease,” he explained.

Shadow-Soft is offering free 30 and 60-minute consultations with their team of experts to aid Curiosity Lab startup leaders in three separate areas: creating a technology blueprint to bring ideas to life, building rapid software development prototypes, and constructing a technology infrastructure to scale on demand.

“Adding Shadow-Soft to the Curiosity Lab adds an immensely valuable tool to offer our startups – complementing the opportunity they have to collaborate with some of the top technology brands in the world,” said Curiosity Lab Executive Director Brandon Branham.

“One of the largest challenges startups face is scaling rapidly. When the time comes, startups will often need executive guidance when it comes to scaling their company correctly, quickly, and in an affordable way. Shadow-Soft will be able to coach our startups from the beginning of their journey to their peak growth to ensure they have long-term success.”

For more about Curiosity Lab’s startup programs and Shadow-Soft’s startup program offerings, visit curiositylabptc.com/startups/.

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Business

PCBA Donates to WellSpring Living

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Pictured: Matt Bettis PCBA Outreach; Audrey Boyce PCBA Outreach; Suzanna Martinez PCBA Outreach; jeAnne Jeter Wellspring Living; Lisa Proctor PCBA Board; Allison Reinert PCBA Board; Michael Pugh PCBA Board; Toby Anderson PCBA Board

The Peachtree Corners Business Association awarded a check for $500 to Wellspring Living at their February 2023 Business After Hours Speaker Series Event!

The mission of Wellspring Living includes transforming the lives of those at risk or victimized by sexual exploitation. Wellspring Living provides community-based and residential services as well as partners with a wide range of human service organizations to ensure that each victim’s needs are met.  Programs include residential programs, community programs, and graduate services.  Wellspring Treasures (one located in Duluth) is not just a source of revenue but a hub for communities to engage with our work and be a part of the solution to help restore lives.

“The PCBA is proud to donate a check for $500 to Wellspring Living in support of their efforts to save lives at risk or victimized by sexual exploitation.  Our Outreach Committee and Board are impressed with the extent of the Wellspring Living programs and resources available in our community.  With the PCBA’s continuous commitment to supporting our community in a meaningful way, we are excited to be a part of the success of their survivors”, says Lisa Proctor, PCBA President. 

Funds for the PCBA Community Outreach program are raised throughout the year from PCBA membership, sponsorship, and our annual charity event.  Donations and scholarships are awarded at their monthly events, so the members have the opportunity to learn more about these organizations.

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International Floriculture Industry Leader Chooses Peachtree Corners for Headquarters

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Dave & Bev Garcia, Brenda & Pete Garcia, and Kathy & Jim Headlee

Garcia Group recently located its main office and showroom for Flora Mart in Technology Park.

Pete Garcia, a recent inductee, and recipient of the highest floral honor in the industry from the Society of American Florists Floriculture Hall of Fame doesn’t mind that he’s not a household name. But anybody in the floral industry — retailers, suppliers, manufacturers, growers, wholesalers, importers, and event florists, as well as floral students, educators and researchers — have probably heard of the man who has been a major player for more than 60 years.

His contributions to the advancement of floriculture and his never-ending advocacy for floral research, scholarships, and grants are why the highest honor of the floral industry was bestowed upon him.

During his acceptance speech, Garcia acknowledged the hard work and dedication of his family and staff. “We hope that we have left a footprint in the industry and that we’re all successful through what we have accomplished together,” he said. 

Besides his strong work ethic and business savvy, Garcia hopes to encourage younger people to take advantage of opportunities like he did.

Flowery path to success

With his son, David Garcia, now at the helm, Pete has relinquished control of the Garcia Group and Pete Garcia Co. The firm does business across the U.S. and North America as well as Europe.

Garcia’s passion and determination are just as strong as when he first drove a delivery truck for a wholesale flower company in Jacksonville, Fla. “My older brother went to college to be an electrical engineer and the pressure was on me to do something else. I was going to be an architect, but I hated school,” said Garcia.

When he and his first wife were expecting a baby, he just needed a job. So, in 1956, history was made when he decided against college. He took his creativity and earnestness and applied them to the floral industry.

“Our family was very detailed by nature,” he said. 

Garcia’s father came to the U.S. from Spain when he was 16. A skilled cabinetmaker, he was a genius who devised floating staircases and other marvels. Garcia Sr. was so dedicated to his craft that his tools have a place of honor in the Flora Mart building.

Garcia applied that same type of ingenuity to his career, and he eventually became an assistant manager for the florist company Carlstedt.

Call it luck or the right opportunity for the right man, but several years later, Pete Garcia found himself a salesman for the eastern zone of the U.S. selling floral supplies. In his first year, he increased the business by $1.2 million. When the owner died four years later, Garcia took over the business.

A year later, 1970, he incorporated the Pete Garcia Co. He’d realized that there was nobody supplying florists with mouth-blown glassware on a large scale. Garcia worked out agreements with several suppliers to smooth out the supply chain.

Peachtree Corners location fits perfectly

After 46 years in Chamblee, the company now has a 30,000 square-foot showroom in what many consider the gateway to north metro Atlanta. The sophisticated, state-of-the-art operation in Peachtree Corners is unique in that it fills the needs of virtually everyone in the floral industry around the world and provides convenient access for domestic and international clients.

“We chose this spot because we didn’t need to be in a retail environment,” Garcia said. “We only sell to wholesalers and growers and creators of the products themselves.”

Although 2023 had just kicked off, the headquarters was already bustling with clients looking to place orders for next Thanksgiving and Christmas.

Related links:

facebook.com/PeteGarciaCompany

garciagroupinc.com

Photos by George Hunter

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