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Local Developer Purchases High End Office Space in Peachtree Corners



Arial view of Davinci Court

Holder Properties cashes in on the city’s trending cachet and significant growth seen within the last decade.

With Peachtree Corners catching the eye of developers throughout the region, it’s no surprise that an experienced and noted company jumped at the chance to acquire commercial real estate in the city. Holder Properties, a full-service commercial and residential real estate development and investment company, recently closed on Davinci Court two adjacent class ‘A’ office buildings located off of Peachtree Parkway (GA-141).

In the last decade or so, Peachtree Corners has become one of the most desirable areas in metro Atlanta for development.

“Peachtree Corners has always been a market that we’ve had our eye on for numerous reasons,” said Billy Cooke, director of leasing for Holder Properties. “I think there has always been a history of success there.”

For an undisclosed price, the company obtained property with ample parking and competitive pricing that is in walking distance of restaurants, shopping and workout spaces.

“You can literally walk outside of our door, get on the new walking trail, get to The Forum or get to the new retail across the street,” said Cooke. “So you have that walkability component that is going to be so important as an amenity in this post-COVID office world that we’re living in.”

With the property being more than 20 years old, Holder Properties has plans to do some renovation which includes enhancing and modernizing the landscaping, adding outdoor activity areas and revitalization of lobbies and restrooms. Although those decisions are still being finalized, Cooke said the buildings will remain office space. The company is leaving the mixed-use development to others but is excited about benefitting from those changes.

3740 Davinci Court

‘Feed off what’s already there’

“I think our plan is to really feed off what’s already there and what’s planned,” he said. “We certainly want to be a key cog in that wheel with our office environment. We’ll have a renovated building that offers this amenity set to tenants and tenants’ employees that everyone wants now in this new office world, and then that plays to the kind of the livability that’s already in Peachtree Corners and what’s coming to Peachtree Corners.”

Cooke said Peachtree Corners has the potential to rival communities further north like Alpharetta because of the location and the space for development.

“For one, the location for the northern submarket is easier,” he said. “Peachtree Corners is easily accessible from areas further north and it’s not a bad drive from Hartsfield Jackson. … If you’ve got clients flying in for the day, it’s a little bit closer than having to drive up to Alpharetta, so it’s a little bit more accessible from the airport.”

Cooke went on to add, “But then you get all the other advantages of being a northern suburb or on the fringe the northern suburbs because you can kind of cater to all those neighborhoods up there and it’s an easier market to access from the neighborhoods and from the people that live in those areas.”

At the end of the day, Peachtree Corners checked all the boxes of what developers these days are looking for, said Cooke. And if more property becomes available, it will certainly be on Holder’s radar.

“I think the biggest thing, again, for us is we really want to create an office environment that is centered around a hospitality feel,” he said. “We know that in today’s office world, it’s more than just showing up to an office, working from nine to five, leaving and going home. That day of the office has passed us. “

Cooke added, “Now you have a guy that wants to get in his car drive to the office, have an experience to where yes, he does his work, but then he’s able to go outside, have a walk with his coworkers, be able to have connectivity to the community around him — really have all these experiences like you would  envision in a hotel, but now it’s going to be in an office environment.”

3720 Davinci Court


Located at 3720 and 3740 Davinci Court, the property consists of two adjacent office buildings and is within walking distance of several hotels, restaurants and over 500,000 square feet of high-end retail at Peachtree Corners Town Center and The Forum on Peachtree Parkway. Davinci Court is 30 minutes from Midtown Atlanta, 40 minutes from Hartsfield-Jackson Atlanta International Airport and 20 minutes from Buckhead.

To learn more about Davinci Court, go to: davincicourtatl.com/.

Arlinda Smith Broady is part of the Boomerang Generation of Blacks that moved back to the South after their ancestors moved North. With approximately three decades of journalism experience (she doesn't look it), she's worked in tiny, minority-based newsrooms to major metropolitans. At every endeavor she brings professionalism, passion, pluck, and the desire to spread the news to the people.

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Peachtree Corners Businesses Encouraged to Join Security Camera Registration



Chris Lindenau, Fusus

After spending years with the U.S. military and companies that develop safety systems, Chris Lindenau wanted to offer that same level of security to average citizens.

“I have been leading and serving a team of dedicated, brilliant professionals as we help communities, directors of security for businesses and public safety leaders establish interoperability between community and public safety camera, AI and alert assets at an unprecedented scale,” Lindenau, CEO of Fusus, said.

He addressed an audience gathered on September 28 at the Peachtree Corners Business Association Business After Hours Speaker Series at the Hilton Atlanta Northeast.

The technology Lindenau’s company has created, the fususONE ecosystem of software and hardware solutions, is the foundational platform for the world’s real-time operations centers. It has helped hundreds of cities and businesses establish a unified security footprint unrestrained by proprietary technology limitations, according to the company’s literature.

In order to make it work at its optimal capacity, however, it needs the community — especially business owners — to join in.

“As I understand from our friends at GCPD [Gwinnett County Police Department], you’ve got a success story recently utilizing the system to catch a homicide suspect — I think it was within 45 minutes from the time of the incident,” Lindenau said. “This isn’t something that just exists here in our backyard, it exists all over the country.”

He encouraged everyone in attendance to sign up for Connect Peachtree Corners, a camera registration for businesses and homes. Right now, there are only 247 cameras registered within the Peachtree Corners city limits. Without interconnectivity, crimes that could have been solved in minutes may end up taking days or months — or may never be solved.

“That lack of information impacts the timeliness of response. It’s not just about apprehending the suspects, it’s also about bringing closure to families, because they are out on a limb until these people are apprehended,” Lindenau said.

For more information, visit connectpeachtreecorners.org.

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DW1 Unveils New Peachtree Corners Headquarters and Brand Identity



DW1, formerly known as Discount Waste, Inc., has now settled in its office in Technology Park. As Peachtree Corners sees a surge of development, DW1’s move and rebranding stand out.

Situated at 250 Scientific Drive NW, the 45,000-square-foot building has 150 private offices and seven conference rooms. It also has an advanced training room and a “Town Center” designed for company lunches.

Additionally, the space doubles as an art collection that adds character to the workspace.

This move brings together their previous locations at Engineering Drive and Triangle Parkway. It consolidates over 100 employees who have been dispersed since 2019.

The inauguration event took place on September 28, 2023, with a ribbon-cutting ceremony. Vice Mayor Weare Gratwick, City Councilwoman Lorri Christopher, Southwest Gwinnett Chamber (SWGC) Chairman Bill Diehl and Executive Director Beth Coffey attended the event.

Board members Margie Asef, Larry Benator and Patty Thumann were also present.

Since its start in 1999, Discount Waste, Inc., now transitioning to DW1, has been a provider of waste removal and job site solutions.

Serving a wide range of clients, from general contractors and retailers to commercial establishments, the company has always emphasized strong client relationships and service.

Outside of the business realm, CEO Ed Foye‘s commitment to societal change is evident with All Children, Inc. This initiative focuses on delivering essential resources, such as nutrition, education and shelter, to children with disabilities in developing countries.

To know more about this effort, visit AllChildren.org.

A representative from DW1 shared, “We were thrilled to welcome our employees and their families to the new location on September 28. To learn more about our company’s next chapter, please visit DW1.com.”

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New Retail Concepts Join Merchandise Collection at The Forum Peachtree Corners



As North American Properties (NAP) and Nuveen Real Estate (Nuveen) transform The Forum Peachtree Corners into a mixed-use development, several new businesses are joining the merchandise mix. 

National retailers that signed long-term leases include Lovesac, Petfolk and Stretchlab. Temporary license agreements were reached with Auburn Candle Company, The Baby Nook and Girl Tribe Co.

Meet the retailers

Lovesac – This company designs, manufactures and sells unique furniture that’s guaranteed for life. It offers modular couches called Sactionals, foam beanbag chairs called Sacs and associated home décor accessories, including home audio systems.

Upon opening next to Chico’s in spring 2024, Lovesac at The Forum will be the ninth location in Georgia and fourth in NAP’s portfolio. 

Petfolk – Founded by vets with decades of experience in clinical practice, Petfolk is an animal hospital and pet care center built with pets and their owners in mind. 

Veterinary services include exams, vaccinations, urgent care, nutrition, diagnostic testing, digital radiology and more. 

The Forum location opens this October by Chipotle, marking the brand’s second brick-and-mortar in metro Atlanta.

Stretchlab – Recognized for its customized, assisted-stretch sessions, Stretchlab is a wellness concept specializing in one-on-one routines led by nationally accredited flexologists. 

Using a proprioceptive neuromuscular facilitation (PNF) approach, paired with dynamic and static stretching, the team is able to identify tightness and imbalances in the body. They then build a custom routine for each client to develop a wider range of motion and flexibility. 

Stretchlab opens next to Club Pilates at The Forum this winter.

Auburn Candle Company – Established in 2020 and based out of Auburn, Alabama, Auburn Candle Company hand-crafts signature candles and fragrances, free from additives and dyes.

In addition to shopping for pre-poured candles as well as other bath, body and home goods, candle lovers can develop their own creations at the in-store pour bar. 

Its year-long pop-up at The Forum, opening in October, will be the company’s first venture in Georgia.  

The Baby Nook – A haven for anyone seeking baby essentials and gifts, The Baby Nook will feature a select collection of baby items that combine functionality, safety and aesthetic appeal. 

The year-long pop-up will open in October next to Soft Surroundings.

Girl Tribe Co. – NAP is expanding its existing relationship with Charlotte-based Girl Tribe Co. to bring a temporary store to The Forum from October 6 through December 31. 

Created by childhood best friends and co-founders Sarah Baucom and Carrie Barker, the brand offers a collection of clothing, graphic tees, accessories and lifestyle products.

A combination of proprietary products and items made by local female entrepreneurs will be available for purchase in Suite 505, next to HomeGoods. Girl Tribe Co. also plans to host a series of events, workshops and networking sessions during its stay at The Forum.

The Forum’s merchandise mix continues to grow

These forthcoming brands join KeenaBelaGifts We All Want and Go! Calendars, Toys, and Games as the latest additions to The Forum’s tenant collection. 

KeenaBela, an Atlanta-based, eco-friendly sleep, lounge and resort-wear brand, officially opened its year-long pop-up at The Forum last month. 

Additionally, specialty boutiques Gifts We All Want and Go! Calendars, Toys, and Games, have once again returned for the holiday season.

“We have seen a tremendous amount of interest from small, local business owners looking to grow their brands in a low-risk, incubator-style environment,” said Emily Narchus, director of ancillary revenue at NAP. 

“As our leasing and development teams continue moving forward on The Forum’s renaissance, we are excited to play a part in upgrading the center’s retail makeup.”

NAP is nearing completion on the north end plaza and anticipates an early fall delivery of the 1,700-square-foot greenspace. This is the first, and smaller, of two community-driven spaces being adding to the property as part of its overall redevelopment. 

Along with the ongoing retail improvements, renovations to the office lobby in building 5185, anchored by Trader Joe’s, are now complete. 

The Forum has partnered with the Peachtree Corners Photography Club to display and sell winning pieces from its first juried exhibition in the revamped entrance.

To stay up to date on the latest property news and happenings, follow The Forum on FacebookTwitter and Instagram or visit theforumpeachtree.com.

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