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Mixed-Use Development on the Agenda for Spalding Drive and Peachtree Parkway

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Peachtree Summit Mixed Use

The Summit at Peachtree Parkway is part of proposed rezoning for live, work, play campus.

The request to rezone 15.69 acres of land currently zoned light industrial to mixed-use development in the city’s central business district is on the agenda for this month’s Peachtree Corners Planning Commission meeting.

The applicant Brand Properties, a metro Atlanta real estate investment company, is seeking to build a campus at 5550 Peachtree Parkway and 5458 Spalding Drive consisting of an existing six-story office building and five new multifamily buildings, one of which will contain ground-floor retail space. These new buildings range in height from three to five stories and will have a total of 251 units. The applicant is also proposing an extension to the public trail system.

The Summit at Peachtree Parkway

The property is currently The Summit at Peachtree Parkway, a large office building and associated parking with a retention pond fronting Peachtree Parkway just south of Spalding Drive. The site is heavily wooded and the office building and pond are partially obscured from view along the street.

The Spalding Drive properties are a vacant parcel adjacent to the Bank of America and a developed parcel containing the Rio Imports Auto Center auto repair business.

5448 Spalding Drive

The properties which are part of this application form the southeast corner of Peachtree Parkway and Spalding Drive, with the exception of the Bank of America property which is not part of this application.

The Summit has approximately 179,000 square feet of office space with access to 11-plus miles of hiking trails. On-site amenities include basketball and volleyball courts, direct access to the Tech Park Trail, a fitness center complete with locker and shower facilities, and a conference facility. There are 100 surface parking spaces and 520 covered parking spaces.

Peachtree Summit Mixed Use Conceptual Rendering
Peachtree Summit Mixed-Use conceptual rendering
Peachtree Summit Mixed Use Conceptual Rendering
Peachtree Summit Mixed-Use conceptual rendering

Fitting into the neighborhood

The Peachtree Parkway property is across the street from Christ the King Lutheran Church, Wells Fargo Bank and a Shell gas station, while the Spalding Drive properties are across the street from the Peachtree Parkway Plaza shopping center anchored by Goodwill. A small arm of the office property extends south to Scientific Drive near its intersection with Technology Parkway.

This corridor is the route of the proposed trail connection to Technology Park. The site plan submitted by the applicant indicates three points of entry into the development: the existing right-in/right-out driveway along Peachtree Parkway, the existing full access driveway along Scientific Drive and a new full-access driveway along Spalding Drive opposite the main Spalding Drive entrance to Peachtree Parkway Plaza.

Peachtree Summit Mixed-Use
Peachtree Summit Mixed-Use Conceptual Rendering Driveways

Most properties surrounding the subject property are zoned light industry with the exception of the Bank of America property which is zoned neighborhood business. Across Spalding Drive, the shopping center is zoned general business as are the Wells Fargo and Christ the King properties across Peachtree Parkway.

The proposed residential development would be located on 9.47 acres or 60% of the site area. The remaining 40% of the site would be comprised of non-residential (office) use.

The site plan shows 251 total housing units (one and two-bedroom units only) on the 15.69-acre site. This equates to a density of 16 units per acre which is well below the maximum of 32 permitted in the proposed zoning regulation.

The Peachtree Parkway properties were not the subject of past rezoning cases. However, the vacant Spalding property was the subject of a county rezoning request in 2006. This request to rezone to allow for a restaurant was denied.

The Community Development Department analysis concluded that since the property lies in the Central Business District Character Area, it is desirable for mixed-use development and higher density than may be appropriate elsewhere in the city. Additionally, the Tech Park area encourages redevelopment to take the form of mixed-use projects, including housing and commercial space, which can benefit employees and employers.

The rendering submitted with the rezoning request shows modern designs with flat rooflines and rectilinear massing which appear to blend with the contemporary aesthetic of Technology Park and the existing office building, according to the staff report.

The site plan also includes numerous amenities that would benefit residents, office workers and hotel guests. These include a dog park, garden, sports courts, pavilion, walking paths, swimming pool, fire pit, food truck court and connectivity to the city’s trail system.

Staff recommendations

After a review of the proposal and other relevant information, city staff recommended that the application be approved with conditions. Here are a some:

  • The maximum number of units is dependent on-site conditions, compliance with zoning conditions, and fully engineered plans that meet regulations and consist solely of one- and two-bedroom units.
  • The property shall retain the existing office building in its existing configuration, square footage and use.
  • Retail and restaurant use shall be located on the ground floor of Buildings No. 1 and No. 2 along the entire building frontage facing Peachtree Parkway.
  • The proposed full-access driveway at Spalding Drive shall be evaluated by city traffic engineering staff to determine if signalization, construction of a roundabout, reduction to right-in/right-out, deceleration lanes or other traffic reconfiguration measures are warranted. Any such required changes shall be funded by the developer.
  • The developer shall construct the trail connection from the center of the site to Scientific Drive. Such trail connection shall be in the form of a five-foot wide sidewalk constructed to have as little impact as possible on existing, mature, road front landscaping.
  • The development shall incorporate and preserve the 44-inch white oak tree located on the southwest corner of the property.
  • The development shall include no more than the three access points as shown on the submitted site plan.
  • The developer shall provide sidewalk connectivity between all buildings and dedicated trails within the site and provide pedestrian sidewalk connections from the development to the Bank of America site and onto the public sidewalk network along Spalding Drive and Peachtree Parkway. In addition, a driveway connection shall be provided to the adjacent hotel site.
  • Amenities will include a pool, pavilion, bocci ball courts, dog run, fire pit and food truck court.
  • The master plan campus shall be equipped with vehicle license plate recognition camera technology at all access points.
  • The development shall incorporate public art in the form of a large wall mural on the side of the multifamily/retail building visible from Peachtree Parkway or in the form of a sculpture located in the amenity plaza fronting Peachtree Parkway.
  • Multifamily parking shall be designed to be ‘electrical vehicle ready’ by providing wiring and outlets in convenient garage locations to accommodate residential electric vehicle charging.

The Peachtree Corners Planning Commission is set to meet at 7 p.m. Tuesday, April 19 at City Hall. To view a live stream of the meeting, click here.

Arlinda Smith Broady is part of the Boomerang Generation of Blacks that moved back to the South after their ancestors moved North. With approximately three decades of journalism experience (she doesn't look it), she's worked in tiny, minority-based newsrooms to major metropolitans. At every endeavor she brings professionalism, passion, pluck, and the desire to spread the news to the people.

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BRACK: Peachtree Corners to lose Peterbrooke Chocolatier

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Scottt Gottuso and Geoffrey Wilson.
Scottt Gottuso and Geoffrey Wilson. Photo provided.

Peachtree Corners will soon lose one of its most iconic, popular and tasty businesses.

Peterbrooke Chocolatier, run by Geoffrey Wilson and Scott Gottuso, has been told by Peachtree Forum landlords, North American Properties and Nuveen Real Estate, that its lease will not be renewed. The last day of business will be July 25.

Meanwhile, Peachtree Forum is getting several new stores. They include Kendra Scott, Sucre, and The NOW Massage. Previously announced were Alloy Personal Training, Cookie Fix, Gallery Anderson Smith, Giulia, Lovesac, Nando’s Peri-Peri and Stretchlab. Wilson adds: “We are not in their big picture.”

Wilson has operated Peterbrooke at the Peachtree Forum for 14 years and Gottuso has been there nine years. They have made the chocolatier profitable and doubled sales. Wilson says: “We turned it around through community involvement and made relationships. We worked with the schools, gave donations, did a lot in the community, and made a difference. We produce most everything we sell in the shop, so it’s labor intensive. We make European-style chocolate treats from scratch from the very best ingredients, package it, make gift baskets, and also sell a lot of gelato.”

Key items include truffles, hand-made caramels, cherry cordials, chocolate-covered cookies and pretzels and strawberries hand-dipped in their own blend of chocolates. (They are all good!) One of Wilson’s and Gottuso’s most iconic products is chocolate popcorn. Once you try it, regular popcorn is tasteless. “We sell a lot of it.” Wilson adds: “Gelato sales have carried us in the summertime, since there are not many chocolate holidays in the summer.”

Peterbrooke now has five employees, and would like to have 10, but it is difficult to hire people with the skills in chocolatiering. A key part of its business is corporate companies, such as Delta Air Lines and Capital Insight. The Peachtree Corners’ Peterbrooke has corporate customers as far away as Cleveland, Ohio.

The operators were surprised when the Forum owners did not renew its five year lease. “The big decisions were made in Charlotte or Cincinnati, not locally,” Wilson feels. “We were no longer in their big picture. They want new and glitzy, shiny, fancy and trendy.”

The operators plan to start their own chocolate company, to be called “Scoffrey,” and initially sell online, plus have pop-up locations during holidays, and possibly have a booth in other merchants’ stores on occasions.

“Whatever we do would look different. We might rent a space somewhere close by so that people can still have the good chocolate experience with us, but we won’t have a regular audience walking by.”

Another element: the price of chocolate futures has spiked this year, with a bad crop production year. Wilson says: “That is key to our business and a huge cost increase. That doesn’t help.”

Wilson adds that the forced closing of the Peterbrooke location “is something like the death of a friend. But you go to the funeral and to the wake, and in six months or a year, It won’t be so bad.”

Have a comment?  Send to: elliott@elliottbrack

Written by Elliott Brack

This material is presented with permission from Elliott Brack’s GwinnettForum, an online site published Tuesdays and Fridays. To become better informed about Gwinnett, subscribe (at no cost) at GwinnettForum

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North American Properties Revitalizes Avenue East Cobb

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North American Properties (NAP) has revamped the Avenue East Cobb shopping center in Marietta, boosting its appeal to suburban residents.
The Andrews Brothers performing at Avenue East Cobb via Instagram @avenueeastcobb

North American Properties (NAP) has revamped the Avenue East Cobb shopping center in Marietta, boosting its appeal to suburban residents seeking a more urban lifestyle. Now, it’s being honored as part of the Atlanta Business Chronicle‘s “Best in Atlanta Real Estate” coverage.

NAP is known for transforming properties like Atlantic Station, Colony Square and The Forum.

According to the Atlanta Business Chronicle, the redevelopment involved demolishing part of the main building to build a public plaza with a stage surrounded by restaurant patios.

A new concierge facility was also added, including a canopy for drop-offs. Additionally, smaller retail buildings were created for standalone tenants. The business mix was updated to include names like Warby Parker, Lululemon and Peach State Pizza.

NAP also increased community engagement by partnering with at least 10 local organizations for social events. These efforts have proven successful. Over the last two years, Avenue East Cobb has seen a 36% increase in sales per square foot thanks to a major rise in foot traffic.

More news from North American Properties can be found here.

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North American Properties Secures 3 New Brands for The Forum

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North American Properties (NAP) and Nuveen Real Estate announced three new businesses are planting flags at The Forum Peachtree Corners.
Sucré – A Sweet Boutique

North American Properties (NAP) and Nuveen Real Estate announced three new businesses coming to The Forum Peachtree Corners (The Forum). The new brands include Kendra Scott, Sucré, and The NOW Massage.

“We’re excited to keep expanding our merchandising mix with more experiential concepts that motivate guests to extend their time on property. In addition to these new leases, several tenants are on track to open over the next few months, and we can’t wait to see the impact,” said Brooke Massey, director of leasing at NAP.

Here are the latest deals to be signed at The Forum:

Kendra Scott ­­– Known for its plethora of accessories and customizable Color Bar experience, jewelry brand Kendra Scott blends classic designs with modern sophistication. Kendra Scott jewelry celebrates individuality and self-expression.

The growing brand has also donated over $50 million to local, national and international causes since its launch in 2010. The 2,284-square-foot space, situated next to Lovesac, opens later this spring, marking the retailer’s fourth location in the NAP portfolio.

Sucré – Founded in New Orleans, Sucré is a gourmet patisserie known for its macarons, gelato and other handmade, French-inspired desserts.

The sweet boutique will occupy a 1,718-square-foot space on the north end of the property and is slated to open later this year. Georgia is the brand’s first out-of-state venture, with The Forum being its third metro Atlanta location and eighth overall.

The NOW Massage – This brand is helping people discover the healing benefits of massage therapy.

The customizable menu offers guests three signature massage styles and a variety of exclusive enhancements like Deep Tissue, Herbal Heat Therapy, Hemp Calm Balm, Gua Sha, Gliding Cupping and more. Located near Mojito’s, the 2,414-square-foot massage boutique debuts late summer. 

These businesses join:

 Alloy Personal Training (opening this month),
Cookie Fix (open),
Gallery Anderson Smith (opening this month),
Giulia (opening this spring),
Lovesac (open),
Nando’s Peri-Peri (coming winter 2024), and
Stretchlab (open).

Since acquiring the property in March 2022, NAP has executed 39 deals with new, existing and temporary tenants alike.

To stay up to date on the latest happenings at The Forum, follow on Facebook Instagram, and X or visit theforumpeachtree.com.

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