Scholarship applications are available through March 8.
The Peachtree Corners Business Association (PCBA) kicked off the new year by awarding its final donation of 2022 to the Norcross High School Foundation for Excellence (NHSFE). At the January Business After Hours event, the nonprofit received a $500 check to help it further its mission of supporting students by bridging the gap between state and county funding.
NHSFE plays a pivotal role in generating the funds and resources necessary to cultivate the level of excellence and education desired for all students at Norcross High School (NHS) in the areas of academics, arts, and athletics. Established in 2001, the foundation has helped more than 2,700 students and raised more than $2.6 million.
From left to right, Michael Pugh PCBA Board; Donna Linden PCBA Board; Allison Reinert PCBA Board; Lisa Proctor PCBA Board; Erin Griffin NHSFE; Tiffany Ellner NHSFE; Suzanna Martinez PCBA Outreach; Matt Bettis PCBA Outreach. Photo by Richard Phillips
Co-presidents Tiffany Ellner and Erin Griffin accepted the funds on behalf of the foundation.
“We are so thankful for the Peachtree Corners Business Association. One of the very special things about Norcross High School is the community, and the support that we have from our business association is a huge part of that,” said Ellner. “We have really benefited from the partnership.”
She added that the opportunities that exist right in Peachtree Corners with Technology Park and other economic drivers are the perfect incentives to keep the talent of local students at home.
“I think about myself and my neighbor two doors down who are Norcross High School graduates who chose to stay here. We chose to have our children in this community and be involved and to see the continued support. And we know that there are opportunities for my children and the students around them to come in and stay here as well,” she said.
2023 PCBA charities
PCBA President Lisa Proctor also announced the charities it will be contributing to this year.
Rainbow Village has a mission to transform the lives of families experiencing homelessness by providing help, hope, housing, and healing in order to instill initiative, self-development, and accountability to foster meaningful growth in all who enter.
Good Samaritan Health Centers of Gwinnett is a nonprofit committed to caring for the uninsured and underinsured working poor in the community. Its mission is to demonstrate the love of Christ by providing quality, affordable, and accessible health and dental services to the poor and uninsured.
Corners Outreach equips metro Atlanta’s underserved students of color and their families to lead full lives through educational development and economic opportunities.
“We’re really excited about the three charities that we’re raising money for this year,” said Proctor as she encouraged members to renew memberships, register for events and invite others to join.
“You’re gonna hear me begging a lot for that this year,” she said. “For those of you who’ve never been here before, one of the things we have is the privilege …as business owners and business leaders in the community, to give back and participate in the community in a meaningful way. One of the things that I applaud the Business Association for doing is, 10 years ago, they created an Outreach Committee.”
PCBA raises funds to donate to nonprofits through memberships and sponsorships, Proctor added.
“We take a portion of those dollars, and we take the dollars from our annual charity event and donate those back to the community,” she said. “We’ve been able to fund 15 scholarships over the last 10 years. …We’ve donated $128,600 to our community, and we’re very proud. It’s not because any one person did it, but it’s what we’ve done as a community.”
The PCBA scholarship program is now open and accepting applications through March 8. The application and details are online at peachtreecornersba.com/community-outreach.
Arlinda Smith Broady is part of the Boomerang Generation of Blacks that moved back to the South after their ancestors moved North. With approximately three decades of journalism experience (she doesn't look it), she's worked in tiny, minority-based newsrooms to major metropolitans. At every endeavor she brings professionalism, passion, pluck, and the desire to spread the news to the people.
Savannah State University’s inaugural 40 Under 40 listrecognizes the achievements of young alumni
Cassidy Bass Jones, owner of LOL Burger Bar, was recently recognized as one of Savannah State University’s (SSU) inaugural 40 Under 40 award recipients.
The award recognizes the contributions of individuals who have excelled in their respective fields before the age of 40. This year’s recipients work in a wide array of environments from municipalities and universities to federal agencies and Fortune 500 companies.
The list includes company founders, executives, state representatives, doctors and lawyers.
“We’re overjoyed to share with the world what these young alumni have accomplished in just a few short years since graduating from this beloved institution,” said SSU Interim President Cynthia Alexander. “These alumni are the best and brightest and truly reflect the values we hope to instill in all SSU graduates.”
By highlighting the achievements of these alumni, SSU aims to inspire its current and future students to aspire to greatness and to emphasize the university’s role in shaping future leaders across various fields.
Each of this year’s honorees attended SSU and seeks to uphold their core values of collaboration, academic excellence, discovery and innovation, integrity, openness and inclusion and sustainability.
“As we honor these remarkable alumni, we celebrate not only their achievements but also reaffirm the value of an SSU education,” Alexander continued.
About Cassidy Jones and LOL Burger Bar
Originally from Newnan, Georgia, Cassidy Jones opened her first burger bar location in West Midtown in early 2023 and quickly gained public recognition and accolades. In 2024, LOL Burger Bar’s Patty Melt was named a Top 10 burger in Creative Loafing’s Burger Week competition.
Jones recently opened a second LOL location at the new Politan Row food hall at The Forum where her team is serving up signature burgers, fries, wings and shakes to the Peachtree Corners community.
For more information about LOL Burger Bar, visit lolburgerbar.com.
The Peachtree Corners Business Association (PCBA) continues their philanthropic work with an annual scholarship opportunity for local high school seniors who demonstrate community spirit and initiative and meet the requirements. The scholarship program was established to raise awareness among high school students of the need to give back to the local community and their school.
Applications are now being accepted for the 2024-2025 Student Scholarship Program. The PCBA will award one $1,000 scholarship to a deserving graduating high school senior.
Students are invited to apply now by completing the scholarship application. The deadline to apply is 5:00 p.m. on March 31, 2025.
Qualifications include: Must be a graduating senior & meet at least one of the following to qualify: – Resident of Peachtree Corners – Senior at Norcross HS, Wesleyan HS, Paul Duke HS, or Duluth HS – Child of PCBA member
Applications must include the application form, a copy of the student’s sealed or official transcript showing cumulative GPA and an essay of 500 words or less describing why you are the best candidate for the scholarship, including three (3) things you’ve learned that you believe will help you in the future.
A separate page listing any of the following the student has been associated with, along with a brief description of your involvement is also required:
School organization affiliation
Sports affiliation and extra-curricular activities
Areas of community involvement
Personal time donated to charitable/humanitarian causes
Activities completed or participated in to support the community, healthcare workers, first responders and others.
“The PCBA is proud to continue this scholarship opportunity, which recognizes local students who have positively impacted the community,” says Donna Linden, PCBA board member. “In previous years, we were impressed at the dedication to community service we saw from applicants. We look forward to honoring the deserving student who receives this scholarship.”
Funds for the scholarships are raised throughout the year from PCBA membership, sponsorship and the organization’s annual charity event.
If you drive a ‘Little Deuce Coup,’ a ‘Little Red Corvette’ or nothing at all, the Ride Lounge in Peachtree Corners may be the club for you.
If you’re someone who’s so fascinated with automobiles that casual conversations often turn into treatises about torque, transmission overdrive, throttle linkage and tread squirm, the Ride Lounge, set to open this year in Peachtree Corners, might be your utopia.
Founders Dave Codrea and Josh Friedensohn have envisioned the spot as a unique car storage facility and social club designed for car enthusiasts and their families.
Once complete, the 18,000-square-foot building will have indoor storage for about 65 cars as well as lounge areas, a conference room/presentation area for members to do group events, a car detailing area and a bar.
“There will be plenty of room for social events and stuff,” said Codrea.
Pre-opening fundraiser
Even though the establishment’s interior wasn’t completed at the time, the guys kicked off the first weekend in February with the first charity fundraiser of many to come. Pedal Fest took place on Saturday, February 1, with proceeds going to the Gwinnett County Public Schools Foundation.
Pedal Fest, photo courtesy of Ride Lounge
Teams of three competed in pedal-powered drift trike races around a track set up in the parking lot.
“This is the kind of family-friendly stuff we like to do,” said Codrea. “We’ll probably have about one event a week — mostly related to different car events.”
The concept behind the Ride Lounge is more than just your old man’s garage. According to design firm Archie Bolden, the club will have “strategically integrated focal lighting throughout to enhance specific areas and create captivating visual focal points that invite visitors to explore highlighted zones or admire showcased feature cars.”
The look is described as masculine luxe with industrial accents.
Just a couple of gearheads
Codrea and Friedensohn don’t have anything to do with autos in their day jobs. They are partners in Greenleaf, a real estate company that buys, rehabilitates and manages long-term low-income residential properties and small business commercial properties to provide advancement opportunities for its residents, tenants, investors and communities.
photo courtesy of Ride Lounge
“I started getting into cars when I was about 13 or 14 years old and as a little boy growing up with Hot Wheels,” Codrea said. “I got my first car, and I always enjoyed working on it. I took the whole engine apart and put in a turbo system. I’ve always loved cars.”
And he’s come across other “gearheads” who like to talk about cars, hang out around cars and work on cars as well.
So why a car club?
“You can do whatever you want to do with cars and it doesn’t matter what kind of car you have as long as it’s something you’re passionate about and like talking about it with other car people,” he said. “It’s a really good way to bring people together.”
Why here?
“That’s easy. I live in Peachtree Corners and I like it,” he said.
Building community
Codrea added that there’s so much diversity and growth that it’s kind of a no-brainer that there are many people who’d gravitate to the concept.
“Atlanta is a big city, but that also means there’s all sorts of interest in a lot of little segments,” he said. “You know what’s out there in cars and there’s definitely interest. As the area grows, we’re trying to bring people that like cars and their kids and families together.”
photo courtesy of Ride Lounge
The storage spaces will allow owners to keep their prize possessions out of the elements or out the home garage in an environmentally-controlled area. But owning a car is not a requirement for membership in the club. There’s a level for just communing with like-minded individuals.
With so many “reality” shows based on restoration and enhancement, there’s no doubt that the interest is there. There’s a big screen ready for 24 hours of Le Mans, F1 races and anything else with a motor.
It looks like those with a passion for automotive performance have found their tribe.
To learn more about Ride Lounge or for early member access, visit ride-lounge.com.