Business
The Wave of Electronic Vehicles is Riding High in Peachtree Corners
Photos by George Hunter.
Anyone who’s still curious about what Peachtree Corners Curiosity Lab contributes to the area, can just take a look around. But you’ll need a strong pair of binoculars because its reach goes well beyond this part of Gwinnett County.
A recent article in Forbes Magazine and recognition from the ARC Advisory Group, a leading technology research and advisory firm for industry, infrastructure and cities, further elevated Peachtree Corners reputation as one of the most productive and innovative smart cities in the country.
“My LinkedIn has been very popular the last week,” said Peachtree Corners Assistant City Manager and Chief Technology Officer Brandon Branham. He said he was asked about how the city has become so successful in the technology field.
“We’re here to share with other communities. It’s a great time, I think, for local government just because there are lots of opportunities, and about to be a tremendous amount of funding for communities to take advantage of,” he added.
Working together for sustainability
Part of Peachtree Corners’ secret is embracing the private/public model. “These companies are coming around us to make investments in this technology because they’re learning how to deploy and scale a lot of this. So, Curiosity Lab provides a great opportunity for them to come and work in a real living lab and interact with day-to-day traffic,” Branham explained.
Branham commented on the recent legislation in California calling for an end to sales of internal combustion engines. Just days later, the state asked electric vehicle (EV) owners not to plug into the power grid to conserve energy.
“There needs to be a balance between the infrastructure and the vehicle applications for them to come together,” he said. “From a perspective of the city and Curiosity Lab, our job is really to make sure the infrastructure is ready for the onboarding of all these electric vehicles and their OEMs.” Original Equipment Manufacturers (OEMs) make systems or components that are used in another company’s end product.
Peachtree Corners is currently working through some partnerships where Curiosity Lab will develop a 2.6-acre lot in Technology Park Atlanta. The focus will be on a sustainable electric infrastructure.
“Some of your level-two charging infrastructure can be ran off a sustainable source, such as solar, so we’re working with companies to bring solar integration into the site to power as much of the of the level-two infrastructure as we can,” Branham said. He added that there will be a handoff from big transit to other transportation devices, like e-bikes and e-scooters, “…so that when you get off the bus, you have those other last mile connection options.”
But the EV lot won’t be worth anything if it’s not utilized. It’s also going to be a gathering spot for Atlanta Tech Park employees in the 500-acre office park.
“We’ll have some outdoor seating, some green space and public Wi Fi,” Branham said. “Employees and residents can come out and just hang out and maybe work out of that area and have a place to gather centrally within Tech Park.”
In addition, the area will test some new innovative projects, like hydrogen vehicles and perhaps a hybrid of hydrogen and EV.
Right now, one of the biggest challenges with EV is battery storage. “We’re actually talking to a company that takes …these electric vehicles as they start to age,” Branham. “What do you do with the batteries? How are we going to sustainably recycle electric vehicle batteries?”
One option that’s being explored is taking old batteries from these cars that are starting to come into the end of their life and using them as battery storage devices for solar.
Electrify PTC Clean energy advocates, car aficionados and those who just wanted a look at some of the latest technology gathered on a cool September Saturday morning at Peachtree Corners’ first EV car show, Electrify PTC. In alignment with National Drive Electric Week, the event highlighted the fact that Peachtree Corners is a Certified Green City and has the largest EV charging station in metro Atlanta.
Georgia Public Service (PSC) Commissioner Tim Echols shared remarks about the future of EV. The PSC’s primary job is energy regulation. In office since 2011, Echols has become a champion of clean energy. When he took office, Georgia was 34th in solar power. Now, the state is ranked ninth in the nation for installed solar and is poised to be fourth in installed solar by 2024.
Echols has created what he calls “The Clean Energy Road Show,” and he has presented it throughout the state every summer for the last 11 years. The event educates commuters, businesses and municipal governments about alternative fuels for transportation and residential use.
“We’ve got great economic development and tech innovation coming up, and none more important than here at Peachtree Corners,” said Echols.
“Do you realize that when this Nissan Leaf came out in 2012,” he said, pointing to his personal vehicle, “that none of these other cars existed? While the DeLorean did, it wasn’t running on electric. Nissan really paved the way, as well as Tesla, for EVs. Now we’ve got well over 60 models with a plug, so things have come a long way.”
Many of the attendees admitted freely that they couldn’t afford the six-figure sticker price of many of the vehicles on display. Echols assured them that their time was coming.
“That’s why we have to have a secondary market for these used cars because not everybody can afford a $40,000 or $60,000 or $80,000 or $200,000 car. If we’re going to see this clean energy transition go, we’re going to have to have a robust used car market with cars like this that…you can buy for $7,000 or $8,000.”
A group of salespeople from the Jim Ellis Automotive Group reported that EVs are starting to show up on the used car lot. That was reassuring to several families. “Maybe I’ll be able to afford one of those before he’s in college,” said a father as he ruffled his young son’s blond locks.
“GM just announced the Chevy Equinox is probably the lowest starting price for an electric vehicle outside of the Nissan Leaf,” Branham said. “So, it’s going to start to appeal to the broader consumer. I think that gives more opportunities to educate the public about the benefits.”
Dealerships and partners at the event included Clean Cities Georgia, Ford, Mercedes, Jim Ellis, Karma Atlanta, Swincar, T-Mobile, Georgia Power, Siemens and QwikCharge. Vehicles on display included Ford Lightning, Rivian R1T, Revero, Audi E-tron, GMC Hummer, Porsche Taycan and Jaguar I-Pace.
Down the road
As the technology improves, EV offerings will be more varied. There was a firm at the show that builds an off-road electric vehicle. Since it doesn’t burn fossil fuel, it can be used inside national parks. A company near Chattanooga, Tn. offers guided tours with the vehicles.
Branham envisions a near future where motorcycles, boats and water vessels, like jet skis, will run on electricity.
In addition to personal vehicles, Curiosity Lab is looking to extend public transportation. The autonomous shuttle that loops Technology Park will expand its range.
Branham pointed out that Tech Park’s hotels are just down the road from Peachtree Corners’ downtown. “We will start to provide options for those visitors to take the shuttles up Peachtree Parkway to our downtown to connect them there, then they don’t have to sit in their car,” he said.
Right now, the goal is to have people make different choices as they start to think through their transportation needs, Branham explained. “But you’ve got to take those first steps to get out there and really try it, use it, see what works, what doesn’t work, and then pivot from there,” he said. “Hopefully, in the middle of next year, it will be up and running.”
Beep and Moovit Team Up to Provide AV Rides
Peachtree Corners residents can hail autonomous vehicle (AV) and electric vehicle (EV) shuttles on the path along Technology Park via the Moovit app. In May, a partnership between Moovit and Beep was announced. Beep is the mobility-as-a-service (MaaS) entity that operates the largest autonomous shuttle deployments in the country, and also operates Peachtree Corners’ shuttles. The Moovit app features ride hailing and seat reservations, real-time tracking of shuttles and convenient travel options. Learn more at moovit.com and ridebeep.com.
Business
VyStar Credit Union Continues Growth in Georgia with the Opening of a Peachtree Corners Branch
Kendra Scott is celebrating the opening of its newest store in Peachtree Corners the weekend of May 10 at The Forum.
Upon opening, the 2,263 square foot store will display Kendra Scott’s current collections. The store will also showcase the brand’s unique Color Bar, offering shoppers an interactive experience to create customized jewelry in minutes and leave with it in hand.
Worn by celebrities including Hailey Bieber, Camila Cabello, Mindy Kaling, Zendaya and Kelly Clarkson, Kendra Scott’s collections are known for their custom-created stone shapes, genuine materials and design details.
This will be Kendra Scott’s first store in Gwinnett County, which joins five other retail locations in Georgia.
The brand will continue to show its support for the community through partnerships with non-profits and local businesses. For the grand opening weekend, Kendra Scott Peachtree Corners will host various non-profits for Kendra Gives Back events, donating a percentage of proceeds directly back to the causes.
Kendra Scott hosts more than 10,000 Kendra Gives Back events in retail stores annually and looks forward to establishing relationships and connecting with the Gwinnett County community.
“We’re excited to continue introducing the community to new brands, bites and events at The Forum as part of our vision to create downtown Peachtree Corners. Kendra Scott will be a welcome addition, providing our guests a top-notch experience to shop its unique offerings in person,” said Charlotte Hinton, The Forum marketing manager.
Doors will open on Friday, May 10, at 10 a.m. with celebrations throughout the weekend, including giveback events, gifts with purchase and giveaways. RSVP for more details here.
Upcoming events:
- Friday, May 10 from 10-12 p.m. – Kendra Scott Peachtree Corners is partnering with The Forum for a VIP event. Supporters who spend $100 will receive a special jewelry gift with purchase.* Guests will also enjoy refreshments from Giulia, The Italian Bakery.
- Friday, May 10 from 5-7 p.m. – Kendra Scott Peachtree Corners is partnering with the Norcross High School Cheer Team and donating 20% of proceeds. Supporters who spend $100 will receive a special gift with purchase* Guests can also receive a custom embroidered bow from Quiet Hours Embroidery with purchase.
- Saturday, May 11 from 4-6 p.m. – Kendra Scott Peachtree Corners is partnering with Spectrum Autism Support Group and donating 20% of proceeds. Supporters who spend $100 will receive a special gift with purchase.* Guests will also enjoy complimentary cotton candy from Wonder Soirée with every purchase.
- Sunday, May 12 from 12-2 p.m. – Kendra Scott Peachtree Corners is celebrating the Community of Motherhood. Supporters who spend $100 will receive a special gift with purchase.* Guests will also receive a complimentary Mother’s Day bouquet of flowers from Nancy’s Flower Truck.
*One per person while supplies last.
Kendra Scott Peachtree Corners is located at 5155 Peachtree Parkway, Suite 710 in Peachtree Corners at The Forum. For companywide updates and product details, follow @kendrascott on Facebook, Twitter, and Instagram.
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